Make It Happen

Making It Your Business To Be Inclusive: Moving Beyond Trends and Towards Value

nikki — Fri, 29 May 2026 05:43:40 +0000

DEI, short for diversity, equity and inclusion has made a big splash in the last few years. Beyond mere trendiness, inclusivity has emerged as a critical value that holds immense potential for enhancing a company's bottom line and fostering a more values-driven approach. Businesses and NFPs (non-for-profits) might be tempted to implement DEI practices just […]

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Messaging frameworks: the key to sustainable marketing for non profit organisations

nikki — Thu, 07 May 2026 04:21:09 +0000

In the complex landscape of nonprofit (NFP) marketing, consistency is key. And the key to consistency is a messaging framework. Whether you’re an executive, a founder, or a marketing manager, you’ve likely heard the term "messaging framework" tossed around in strategy meetings. But what exactly is a messaging framework, and why is it so vital […]

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AI is a lose, lose game

nikki — Tue, 14 Apr 2026 05:57:58 +0000

You open LinkedIn, and every scroll brings you a fresh wave of déjà vu: “In today’s fast-paced digital world…” “Here are five ways to boost productivity with AI…” “Here’s the thing…” “It’s not X, it’s Y…” That’s what happens when everyone’s using AI for their content - and that’s far from the only thing people […]

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Why a Marketing Brief Matters in B2B and NFP Marketing

nikki — Tue, 17 Mar 2026 01:52:29 +0000

Whether you’re a B2B company or a not-for-profit organisation, one fact remains consistent: a good marketing brief is the foundation of a successful creative campaign. If you work with a marketing agency, however, you might be wondering whether you really need to bother with the briefing process. After all, creating a brief is time-consuming - […]

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From Inside Out: Internal Comms That Build Brands

nikki — Wed, 04 Mar 2026 01:50:07 +0000

Every brand wants to be trusted, consistent, and memorable. But there’s a glaring truth that too many organisations overlook: brand trust doesn’t start with a campaign. It starts with your people. Internal communications aren’t just a box-ticking exercise that HR likes to force on your teams. They’re the foundation that shapes how your employees engage […]

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Start creating events that deliver

nikki — Wed, 04 Feb 2026 02:22:20 +0000

You do not need a $500k stand to make an impact at your next event. There, we said it. What you do need is a smart event marketing strategy, thoughtful event design and an execution plan delivered by a team that knows what they are doing. The brands winning in 2025 are not the ones […]

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The small business marketing trap no one talks about

nikki — Wed, 26 Nov 2025 10:41:01 +0000

Depending on who you ask, entrepreneurship is the key to happiness– or the key to a special circle of hell. And it makes sense. When you decide to start your own business, you’re trading the security of a salaried job for the lifestyle flexibility and earning potential of owning a business. Most people start a […]

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From PR disasters to wasted budgets—why marketing needs a new approach to risk assessment

nikki — Wed, 29 Oct 2025 04:33:48 +0000

If you had to stand up in front of a boardroom today and talk about marketing risk assessment, what would you talk about? Campaign success most likely. A/B testing, conversion rates, and ROI. But these days, marketing risk is a lot deeper than optimising any single given campaign. It’s about brand reputation, organisational competitiveness, market […]

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Brand refresh vs. rebrand: what do you really need (and how can you tell?)

nikki — Thu, 25 Sep 2025 04:56:08 +0000

Times change. Businesses evolve. Or, to use a word that COVID-19 ruined for most of us, pivot. But not every but not every shift calls for a complete rebrand. Sometimes, a brand refresh—a strategic update to visuals, messaging, and positioning—is enough to get things back in line. Other times, deeper change is required. The challenge […]

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Getting grants as a non-profit organisation in Australia

nikki — Mon, 01 Sep 2025 05:25:57 +0000

It’s getting harder and harder for non profit organisations (NFPs) in Australia to get the funding they need to do their valuable work. As increasing cost of living pressures and philanthropy fatigue reduce donations from the general public, NFPs increasingly rely on government grants to keep things running. As the numbers of applicants rise and […]

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