Making it In Music

The 2013 Nashville Spotlight Music Contest

Hugh Hession — Tue, 05 Mar 2013 21:21:00 +0000

Announcement! TalentWatch.net has just recently launched The 2013 Nashville Spotlight Music Contest, which is open to any singer who is 25 years of age, or under. Ok, I’m a bit partial, because I’m a partner, and the Music Industry Liaison for TalentWatch, however there are some great prizes and opportunities for the winner! So, before

Brand Your Band Pt 1: What is a brand?

Hugh Hession — Fri, 30 Nov 2012 19:06:00 +0000

There’s no doubt that the biggest challenge music artists face today, is getting more exposure and ultimately, sticking out over the masses. And while online music services and social media make it possible to reach a global audience – you know by now, that creating awareness and connecting with that audience is (still) the biggest

The importance of being an entertainer from Van Halen

Hugh Hession — Mon, 19 Nov 2012 02:59:00 +0000

If there is one thing I’m always preaching to bands about, it’s the importance of creating a live show that is memorable…the kind of show that people will be talking about with their friends days later. Too many bands are missing the boat when they only focus on playing and NOT performing. Want to gain

The secret behind creating a successful Facebook music page (it’s not about likes!)

Hugh Hession — Thu, 15 Nov 2012 05:42:00 +0000

The other day, I was talking to a lead singer who was venting to me about how much of a challenge it was (well…he didn’t exactly put it that way. More like how f&^%#* aggravating it was!) to build up likes on his bands Facebook page. It’s a common theme, not only with bands and music artists,

Yamaha launches new music label

Hugh Hession — Mon, 12 Nov 2012 20:42:00 +0000

Yamaha Corp, the company known for it’s musical instruments, commercial and home audio/visual and live sound gear, has recently launched The Yamaha Entertainment Group, a new music label that will focus their efforts on the indie artist. “Because of technology, there’s never been an easier time in history to be heard,” says label head Chris

Music streaming best for artist discovery, not income

Hugh Hession — Mon, 12 Nov 2012 19:49:00 +0000

The subject of music streaming has no doubt dominated the press within the past few years, with claims of how it will put the music industry back on track. And no one knows this better than the Swedish music industry who has seen a 30.1% increase in overall music sales, with streaming accounting for 89%

Is the CD dead? Not yet!

Hugh Hession — Sat, 03 Nov 2012 19:58:00 +0000

One thing that I continually encourage others to do, is to stop buying into media hype. To take that a step further, an influential author, consultant, blog, magazine or whatever, takes a position regarding the “state” of the music business and then everyone jumps on board. Might be The DIY hype, the death of the

Everyone wants artist management, but are you ready for it?

Hugh Hession — Tue, 30 Oct 2012 16:25:42 +0000

Bands want it and their friends wanna do it. Welcome to the world of artist management; a place where anyone can take on the role and either screw your career, or take it to another level. One thing is for sure, artist management is one of the least understood roles, especially in today’s music business.