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    <title type="text">No man can serve two masters</title>
    
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    <link rel="alternate" type="text/html" href="http://mammon.typepad.com/root_of_all_evil/" />
    <id>tag:typepad.com,2003:weblog-259104</id>
    <updated>2010-01-06T08:00:00+00:00</updated>
    <subtitle type="html">A blog about marketing, communications, technology, design, culture and occasionally geek things by Matt Law</subtitle>
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    <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/atom+xml" href="http://feeds.feedburner.com/mammon" /><geo:lat>51.517038</geo:lat><geo:long>-0.140172</geo:long><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><entry><title type="text">Links for 2010-01-05 [del.icio.us]</title><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/mammon/~3/BHz_Y3oAClU/mattyboomboom" /><updated>2010-01-06T00:00:00-08:00</updated><id>http://del.icio.us/mattyboomboom#2010-01-05</id><content type="html">&lt;ul&gt;
&lt;li&gt;&lt;a href="http://your.asda.com/"&gt;Home - Your Asda&lt;/a&gt;&lt;br/&gt;
asda blog&lt;/li&gt;
&lt;li&gt;&lt;a href="http://cdixon.org/2010/01/03/the-next-big-thing-will-start-out-looking-like-a-toy/"&gt;The next big thing will start out looking like a toy cdixon.org &amp;ndash; chris dixon's blog&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://hunch.com/"&gt;Hunch&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://www.insideyoursearch.com/"&gt;Inside your search&lt;/a&gt;&lt;br/&gt;
weetabix ad&lt;/li&gt;
&lt;li&gt;&lt;a href="http://news.bbc.co.uk/1/hi/business/8441139.stm"&gt;BBC News - Nokia in second Apple patent case&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://www.lingobee.com/"&gt;lingoBee - digital technology specialists &amp;raquo; Welcome&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://www.deeplocal.com/"&gt;Deeplocal, Inc.&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;img src="http://feeds.feedburner.com/~r/mammon/~4/BHz_Y3oAClU" height="1" width="1"/&gt;</content><feedburner:origLink>http://del.icio.us/mattyboomboom#2010-01-05</feedburner:origLink></entry><entry><title type="text">Links for 2009-12-30 [del.icio.us]</title><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/mammon/~3/sQhKvjwxi_g/mattyboomboom" /><updated>2009-12-31T00:00:00-08:00</updated><id>http://del.icio.us/mattyboomboom#2009-12-30</id><content type="html">&lt;ul&gt;
&lt;li&gt;&lt;a href="http://www.asahiphoto.co.uk/contact.htm"&gt;Pentax Camera Repair&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;img src="http://feeds.feedburner.com/~r/mammon/~4/sQhKvjwxi_g" height="1" width="1"/&gt;</content><feedburner:origLink>http://del.icio.us/mattyboomboom#2009-12-30</feedburner:origLink></entry><entry><title type="text">Links for 2009-12-29 [del.icio.us]</title><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/mammon/~3/HWFUtDv4bW8/mattyboomboom" /><updated>2009-12-30T00:00:00-08:00</updated><id>http://del.icio.us/mattyboomboom#2009-12-29</id><content type="html">&lt;ul&gt;
&lt;li&gt;&lt;a href="http://www.20x200.com/art/2009/10/thinkmakethink-2009.html"&gt;20x200 : Print Information : think-make-think (2009)&lt;/a&gt;&lt;br/&gt;
quote from John Maeda made into a print&lt;/li&gt;
&lt;li&gt;&lt;a href="http://gridder.andreehansson.se/"&gt;960 Gridder - Lay out websites with ease.&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;img src="http://feeds.feedburner.com/~r/mammon/~4/HWFUtDv4bW8" height="1" width="1"/&gt;</content><feedburner:origLink>http://del.icio.us/mattyboomboom#2009-12-29</feedburner:origLink></entry><entry>
        <title>Think-make-think</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/mammon/~3/ZSKQT4VefwU/thinkmakethink.html" />
        <link rel="replies" type="text/html" href="http://mammon.typepad.com/root_of_all_evil/2009/12/thinkmakethink.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341d29a953ef0120a788de74970b</id>
        <published>2009-12-29T10:26:50+00:00</published>
        <updated>2009-12-29T10:26:50+00:00</updated>
        <summary>This is a haiku posted to John Maeda's blog in 2007, which some enterprising people have turned into a very nice little print using sign letters from a junk shop. It echoes the thinking - doing things - thinking virtuous...</summary>
        <author>
            <name>Matt Law</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Art" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Design" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Words" />
        
        
<content type="html" xml:lang="en-GB" xml:base="http://mammon.typepad.com/root_of_all_evil/">&lt;a href="http://mammon.typepad.com/.a/6a00d8341d29a953ef0120a788dc43970b-pi" style="display: inline;"&gt;&lt;img alt="Thinkmakethink" class="asset asset-image at-xid-6a00d8341d29a953ef0120a788dc43970b " src="http://mammon.typepad.com/.a/6a00d8341d29a953ef0120a788dc43970b-500wi" style="width: 470px;"&gt;&lt;/img&gt;&lt;/a&gt; &lt;br&gt;&lt;p&gt;This is a haiku posted to John Maeda's blog in 2007, which some enterprising people have turned into a very nice little print using sign letters from a junk shop. It echoes the thinking - doing things - thinking virtuous cycle that I stole from someone a while back and have been using in meetings ever since.&lt;/p&gt;&lt;p&gt;The picture above is available to buy from &lt;a href="http://www.20x200.com/art/2009/10/thinkmakethink-2009.html"&gt;20x200.com&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mammon?a=ZSKQT4VefwU:1jyHGhmnPIk:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mammon?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mammon?a=ZSKQT4VefwU:1jyHGhmnPIk:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mammon?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mammon?a=ZSKQT4VefwU:1jyHGhmnPIk:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mammon?i=ZSKQT4VefwU:1jyHGhmnPIk:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mammon/~4/ZSKQT4VefwU" height="1" width="1"/&gt;</content>


    <feedburner:origLink>http://mammon.typepad.com/root_of_all_evil/2009/12/thinkmakethink.html</feedburner:origLink></entry>
    <entry><title type="text">Links for 2009-12-24 [del.icio.us]</title><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/mammon/~3/-_Nri0bA2Go/mattyboomboom" /><updated>2009-12-25T00:00:00-08:00</updated><id>http://del.icio.us/mattyboomboom#2009-12-24</id><content type="html">&lt;ul&gt;
&lt;li&gt;&lt;a href="http://www.wired.com/magazine/2009/12/fail_duke_nukem/"&gt;Learn to Let Go: How Success Killed Duke Nukem | Magazine&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://drupal.org/about"&gt;About Drupal | drupal.org&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://ciphercities.com/"&gt;Mobilise Your Imagination - CipherCities&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;img src="http://feeds.feedburner.com/~r/mammon/~4/-_Nri0bA2Go" height="1" width="1"/&gt;</content><feedburner:origLink>http://del.icio.us/mattyboomboom#2009-12-24</feedburner:origLink></entry><entry><title type="text">Links for 2009-12-23 [del.icio.us]</title><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/mammon/~3/oxjGpq4ZOTE/mattyboomboom" /><updated>2009-12-24T00:00:00-08:00</updated><id>http://del.icio.us/mattyboomboom#2009-12-23</id><content type="html">&lt;ul&gt;
&lt;li&gt;&lt;a href="http://en.wikipedia.org/wiki/Genchi_Genbutsu"&gt;Genchi Genbutsu - Wikipedia, the free encyclopedia&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://en.wikipedia.org/wiki/Toyota_Production_System"&gt;Toyota Production System - Wikipedia, the free encyclopedia&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://www.vam.ac.uk/microsites/decode/"&gt;decode | V&amp;amp;A&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://en.wikipedia.org/wiki/Socio-technical_systems"&gt;Sociotechnical systems - Wikipedia, the free encyclopedia&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;img src="http://feeds.feedburner.com/~r/mammon/~4/oxjGpq4ZOTE" height="1" width="1"/&gt;</content><feedburner:origLink>http://del.icio.us/mattyboomboom#2009-12-23</feedburner:origLink></entry><entry><title type="text">Links for 2009-12-21 [del.icio.us]</title><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/mammon/~3/W2_ur9j8oJQ/mattyboomboom" /><updated>2009-12-22T00:00:00-08:00</updated><id>http://del.icio.us/mattyboomboom#2009-12-21</id><content type="html">&lt;ul&gt;
&lt;li&gt;&lt;a href="http://www.appdata.com/"&gt;AppData.com - Facebook Application Metrics&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;img src="http://feeds.feedburner.com/~r/mammon/~4/W2_ur9j8oJQ" height="1" width="1"/&gt;</content><feedburner:origLink>http://del.icio.us/mattyboomboom#2009-12-21</feedburner:origLink></entry><entry>
        <title>Transamerica cyclists 128 and 129 of 2009, Greg Siple's pics</title>
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        <id>tag:typepad.com,2003:post-6a00d8341d29a953ef0128766abd93970c</id>
        <published>2009-12-20T15:20:40+00:00</published>
        <updated>2009-12-20T15:20:40+00:00</updated>
        <summary>I don't know if I mentioned it, but this summer Sarah and I cycled coast to coast across the USA. I did? Oh, sorry to be a bore, but we just received some photos in the post from Greg Siple,...</summary>
        <author>
            <name>Matt Law</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Diary" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Outside" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Photography" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Triathlon" />
        
        
<content type="html" xml:lang="en-GB" xml:base="http://mammon.typepad.com/root_of_all_evil/">&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;a href="http://mammon.typepad.com/.a/6a00d8341d29a953ef0128766ab8d7970c-pi" style="display: inline;"&gt;&lt;img alt="Greg_siples_pics02" class="asset asset-image at-xid-6a00d8341d29a953ef0128766ab8d7970c " src="http://mammon.typepad.com/.a/6a00d8341d29a953ef0128766ab8d7970c-500wi" style="width: 470px;"&gt;&lt;/img&gt;&lt;/a&gt; &lt;/p&gt;&#xD;
&#xD;
&lt;p&gt;I don't know if I mentioned it, but this summer Sarah and I cycled coast to coast across the USA. I did? Oh, sorry to be a bore, but we just received some photos in the post from Greg Siple, one of the founders of the Adventure Cycling Association in the USA. &lt;/p&gt;&lt;p&gt;The route passes by their offices in Missoula Montana, and the map noted that you are welcome to come in for an ice cream. Despite the fact that it was raining that day, we thought the offer was too good to turn down, so in we went. Once we got there we were introduced to a few people who were welcoming to a turn, Greg was one of them. He explained that since year dot (in this case dot being 1976) he had been photographing the people who came by and cataloguing them. There were some very cool pictures up on the wall - along with some historic bicycles.&lt;/p&gt;&lt;p&gt;So here we are, the 128th and 129th people to pass through their offices in 2009. I think we got there in early-mid July. The pictures are so grainy because they were scanned in from film, printed out on normal 80gsm paper, then scanned in again at our flat. I quite like the effect actually, it feels kind of historic. Like old time pioneer pictures or something.&lt;/p&gt;&#xD;
&#xD;
&lt;p&gt;&lt;a href="http://mammon.typepad.com/.a/6a00d8341d29a953ef0120a7679a06970b-pi" style="display: inline;"&gt;&lt;img alt="Greg_siples_pics01" class="asset asset-image at-xid-6a00d8341d29a953ef0120a7679a06970b " src="http://mammon.typepad.com/.a/6a00d8341d29a953ef0120a7679a06970b-500wi" style="width: 470px;"&gt;&lt;/img&gt;&lt;/a&gt; &lt;/p&gt;&lt;p&gt; &lt;a href="http://mammon.typepad.com/.a/6a00d8341d29a953ef0120a7679d01970b-pi" style="display: inline;"&gt;&lt;img alt="Greg_siples_pics" class="asset asset-image at-xid-6a00d8341d29a953ef0120a7679d01970b " src="http://mammon.typepad.com/.a/6a00d8341d29a953ef0120a7679d01970b-500wi" style="width: 470px;"&gt;&lt;/img&gt;&lt;/a&gt; &lt;br&gt; &lt;br&gt; &lt;/p&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mammon?a=6PGrPItbSSA:wekBTimE1mc:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mammon?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mammon?a=6PGrPItbSSA:wekBTimE1mc:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mammon?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mammon?a=6PGrPItbSSA:wekBTimE1mc:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mammon?i=6PGrPItbSSA:wekBTimE1mc:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mammon/~4/6PGrPItbSSA" height="1" width="1"/&gt;</content>


    <feedburner:origLink>http://mammon.typepad.com/root_of_all_evil/2009/12/transamerica-cyclists-128-and-129-of-2009-greg-siples-pics.html</feedburner:origLink></entry>
    <entry><title type="text">Links for 2009-12-18 [del.icio.us]</title><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/mammon/~3/WLTmBSSEUIg/mattyboomboom" /><updated>2009-12-19T00:00:00-08:00</updated><id>http://del.icio.us/mattyboomboom#2009-12-18</id><content type="html">&lt;ul&gt;
&lt;li&gt;&lt;a href="http://www.nationaltrust.org.uk/main/w-vh/w-visits/w-findaplace/w-roseberrytopping.htm"&gt;National Trust | Roseberry Topping&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://www.fastcompany.com/magazine/82/playbook.html?page=0%2C0"&gt;Lessons From the Doom Loop | Fast Company&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://www.cxpartners.co.uk/thoughts/the_myth_of_the_page_fold_evidence_from_user_testing.htm"&gt;The myth of the page fold: evidence from user testing | cxpartners&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://vimeo.com/8217311"&gt;Mag+ on Vimeo&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://www.kokoro-dreams.co.jp/english/robot/act/der2.html"&gt;&amp;quot;DOUKOKU&amp;quot; Kokoro Company Ltd.&lt;/a&gt;&lt;br/&gt;
Her astonishingly small face is capable of creating exotic facial expressions.  Her girlish and cute gestures are also polished.&lt;/li&gt;
&lt;/ul&gt;&lt;img src="http://feeds.feedburner.com/~r/mammon/~4/WLTmBSSEUIg" height="1" width="1"/&gt;</content><feedburner:origLink>http://del.icio.us/mattyboomboom#2009-12-18</feedburner:origLink></entry><entry>
        <title>The future of magazine publishing?</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/mammon/~3/8QpcuNjIwX4/the-future-of-magazine-publishing.html" />
        <link rel="replies" type="text/html" href="http://mammon.typepad.com/root_of_all_evil/2009/12/the-future-of-magazine-publishing.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341d29a953ef0120a762a8f9970b</id>
        <published>2009-12-18T11:11:32+00:00</published>
        <updated>2009-12-18T14:06:06+00:00</updated>
        <summary>Mag+ from Bonnier on Vimeo. Beautifully made mini-documentary both deconstructing magazine design, talking about adapting this to digital magazine design. Hearteningly, the page turn effect is comprehensively debunked. "The concept aims to capture the essence of magazine reading, which people...</summary>
        <author>
            <name>Matt Law</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Convergence" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Culture" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Design" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Gadgets" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Innovation" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Media" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Product design" />
        
        
<content type="html" xml:lang="en-GB" xml:base="http://mammon.typepad.com/root_of_all_evil/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;object width="470" height="264"&gt;&lt;param name="allowfullscreen" value="true"&gt;&lt;param name="allowscriptaccess" value="always"&gt;&lt;param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=8217311&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1"&gt;&lt;embed allowfullscreen="true" allowscriptaccess="always" src="http://vimeo.com/moogaloop.swf?clip_id=8217311&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" type="application/x-shockwave-flash" width="470" height="264"&gt;&lt;/object&gt;&lt;p&gt;&lt;a href="http://vimeo.com/8217311"&gt;Mag+&lt;/a&gt; from &lt;a href="http://vimeo.com/bonnier"&gt;Bonnier&lt;/a&gt; on &lt;a href="http://vimeo.com"&gt;Vimeo&lt;/a&gt;.&lt;/p&gt;

&lt;p&gt;Beautifully made mini-documentary both deconstructing magazine design, talking about adapting this to digital magazine design. Hearteningly, the page turn effect is comprehensively debunked.&lt;/p&gt;&lt;blockquote&gt;
"The concept aims to capture the essence of magazine reading, which
people have been enjoying for decades: an engaging and unique reading
experience in which high-quality writing and stunning imagery build up
immersive stories."&lt;/blockquote&gt;&lt;/div&gt;
&lt;div class="feedflare"&gt;
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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mammon/~4/8QpcuNjIwX4" height="1" width="1"/&gt;</content>


    <feedburner:origLink>http://mammon.typepad.com/root_of_all_evil/2009/12/the-future-of-magazine-publishing.html</feedburner:origLink></entry>
    <entry>
        <title>The co-pilot lands the airplane</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/mammon/~3/K-2u_pP980A/the-copilot-lands-the-airplane.html" />
        <link rel="replies" type="text/html" href="http://mammon.typepad.com/root_of_all_evil/2009/12/the-copilot-lands-the-airplane.html" thr:count="2" thr:updated="2009-12-15T20:30:16+00:00" />
        <id>tag:typepad.com,2003:post-6a00d8341d29a953ef012876540956970c</id>
        <published>2009-12-14T23:53:11+00:00</published>
        <updated>2009-12-14T23:53:11+00:00</updated>
        <summary>Something occurred to me today which I think is interesting, in that in aviation, if ever there is a task to be performed that is potentially dangerous, the co-pilot is the one who does it. This doesn't seem quite right...</summary>
        <author>
            <name>Matt Law</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Account Management" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Business" />
        
        
<content type="html" xml:lang="en-GB" xml:base="http://mammon.typepad.com/root_of_all_evil/">&lt;a href="http://www.flickr.com/photos/caribb/112657845/sizes/o/" onclick="window.open(this.href,'_blank','scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false" style="display: inline;"&gt;&lt;img alt="Photo by Caribb on flickr.com" class="asset asset-image at-xid-6a00d8341d29a953ef0120a750faf6970b " src="http://mammon.typepad.com/.a/6a00d8341d29a953ef0120a750faf6970b-500wi" style="width: 470px;" title="Photo by Caribb on flickr.com"&gt;&lt;/img&gt;&lt;/a&gt; &lt;br&gt; Something occurred to me today which I think is interesting, in that in aviation, if ever there is a task to be performed that is potentially dangerous, the co-pilot is the one who does it. This doesn't seem quite right at first look. Why would the pilot with all her years of experience not do the trickiest jobs and let the (relative) rookie do them instead? &lt;br&gt;&lt;p&gt;It's not because she is so nice and wants to help the co-pilot gain experience. &lt;/p&gt;&lt;p&gt;The reason is because if the co-pilot is in the process of messing it up, it is much easier for the pilot to jump in and override them than it is for the co-pilot to tell their boss that she is in the process of making a terrible mistake. This social pressure to defer to the senior person has been shown time and time again to cause airplanes to fly into the ground at completely the wrong angle. The wild haired brainiac Malcolm Gladwell talks about it in his most recent book the name of which I forget right now.&lt;/p&gt;&lt;p&gt;The tendency if you want something done quick, maybe something you find easy,  is to do it yourself, however, if you want a good outcome you should get someone else to do it. Not because you then get the peculiar sensation of pointing someone at something, or because it helps them learn, but because they are more likely to do it right.&lt;/p&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mammon?a=K-2u_pP980A:cMdcxl3wUdE:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mammon?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mammon?a=K-2u_pP980A:cMdcxl3wUdE:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mammon?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mammon?a=K-2u_pP980A:cMdcxl3wUdE:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mammon?i=K-2u_pP980A:cMdcxl3wUdE:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mammon/~4/K-2u_pP980A" height="1" width="1"/&gt;</content>


    <feedburner:origLink>http://mammon.typepad.com/root_of_all_evil/2009/12/the-copilot-lands-the-airplane.html</feedburner:origLink></entry>
    <entry>
        <title>Are apps the internet for idiots?</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/mammon/~3/PICmZnOPfCI/are-apps-the-internet-for-idiots.html" />
        <link rel="replies" type="text/html" href="http://mammon.typepad.com/root_of_all_evil/2009/12/are-apps-the-internet-for-idiots.html" thr:count="1" thr:updated="2010-01-05T22:58:46+00:00" />
        <id>tag:typepad.com,2003:post-6a00d8341d29a953ef0120a74bc0b4970b</id>
        <published>2009-12-13T19:19:58+00:00</published>
        <updated>2009-12-13T19:22:14+00:00</updated>
        <summary>This weekend I had an interesting chat with some pals who somehow had all come to buy iPhones at exactly the same time. Obviously they were raving about them and were discussing which apps were good to download. Being 60%...</summary>
        <author>
            <name>Matt Law</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Gadgets" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Mobile" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Online" />
        
        
<content type="html" xml:lang="en-GB" xml:base="http://mammon.typepad.com/root_of_all_evil/">&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;a href="http://mammon.typepad.com/.a/6a00d8341d29a953ef0120a74bc25b970b-pi" style="display: inline;"&gt;&lt;img alt="Apps" class="asset asset-image at-xid-6a00d8341d29a953ef0120a74bc25b970b " src="http://mammon.typepad.com/.a/6a00d8341d29a953ef0120a74bc25b970b-500wi" style="width: 470px;"&gt;&lt;/img&gt;&lt;/a&gt; &lt;br&gt; This weekend I had an interesting chat with some pals who&#xD;
somehow had all come to buy iPhones at exactly the same time. Obviously they&#xD;
were raving about them and were discussing which apps were good to download.&#xD;
Being 60% of the way towards becoming a grumpy old geezer I unleashed an&#xD;
ill-informed rant about how apps are the stupid person’s way to use the&#xD;
internet. Barely a week seems to go past without another news story about how&#xD;
many billions of app downloads from the Apple store, or how many apps are&#xD;
available for sale there (around 90,000 at the moment I think).&lt;/p&gt;&#xD;
&#xD;
&lt;p&gt;However, it’s quite counterintuitive that apps have become&#xD;
so important in the mobile content market. BlackBerry (RIM) and the&#xD;
manufacturers are desperately trying to catch up with their own versions of the&#xD;
App Store. If someone offered you a programme for your home PC, which you can&#xD;
download and it will show you the weather, or give you travel updates and what&#xD;
is more, it costs £1.99 you would politely invite them to piss off. That is&#xD;
what the internet is for, and you download one programme – an internet browser –&#xD;
to look at all the myriad different types of content online.&lt;/p&gt;&#xD;
&#xD;
&lt;p&gt;In a way, the mobile manufacturers and networks are the&#xD;
architects of their own predicament. The market that evolved between them set&#xD;
the stage for a single minded player to enter and create something well&#xD;
arranged for the users themselves. The mobile telephony and data market has&#xD;
been characterised by the manufacturers and the network providers each trying&#xD;
to ‘own’ the user’s experience. No-one wants to become the ‘dumb pipe’. Can you&#xD;
imagine how stifled the fixed line internet would have been if each of the&#xD;
players – telephone company, modem manufacturers, computer manufacturers would&#xD;
each have been able to block or change the end users experience of the&#xD;
internet. That is something approaching what happened over the last ten years,&#xD;
and is why the much vaunted ‘year of mobile’ hasn’t happened yet.&lt;/p&gt;&#xD;
&#xD;
&lt;p&gt;Apple were very acute in seeing a way through to avoiding&#xD;
this rat’s nest and having a direct relationship with the customer, as well as&#xD;
being on top of a very large distribution network. &lt;span&gt; &lt;/span&gt;Apps certainly have improved the user&#xD;
experience, but as people become used to using the mobile internet, and as open&#xD;
systems tend to win out over closed ones, over the long term apps will probably&#xD;
start to die away in favour of using the internet the way it was intended. &lt;/p&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mammon?a=PICmZnOPfCI:zJeXM3-Fq1g:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mammon?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mammon?a=PICmZnOPfCI:zJeXM3-Fq1g:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mammon?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mammon?a=PICmZnOPfCI:zJeXM3-Fq1g:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mammon?i=PICmZnOPfCI:zJeXM3-Fq1g:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mammon/~4/PICmZnOPfCI" height="1" width="1"/&gt;</content>


    <feedburner:origLink>http://mammon.typepad.com/root_of_all_evil/2009/12/are-apps-the-internet-for-idiots.html</feedburner:origLink></entry>
    <entry>
        <title>Google Goggles - this is the real augmented reality</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/mammon/~3/AXxm7oJ6j5c/google-goggles-this-is-the-real-augmented-reality.html" />
        <link rel="replies" type="text/html" href="http://mammon.typepad.com/root_of_all_evil/2009/12/google-goggles-this-is-the-real-augmented-reality.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341d29a953ef0120a72da051970b</id>
        <published>2009-12-08T14:46:41+00:00</published>
        <updated>2009-12-08T14:46:41+00:00</updated>
        <summary>This is absolutely amazing, take a picture of nearly anything and have google search for it, or use a video to see what is what in the real world. Screw printing out bits of paper and holding them up to...</summary>
        <author>
            <name>Matt Law</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Convergence" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Mobile" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Online" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Product design" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Technology" />
        
        
<content type="html" xml:lang="en-GB" xml:base="http://mammon.typepad.com/root_of_all_evil/">&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;object height="295" width="470"&gt;&lt;param name="movie" value="http://www.youtube.com/v/Hhgfz0zPmH4&amp;amp;hl=en_GB&amp;amp;fs=1&amp;amp;"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;/param&gt;&lt;param name="allowscriptaccess" value="always"&gt;&lt;/param&gt;&lt;embed allowfullscreen="true" allowscriptaccess="always" height="295" src="http://www.youtube.com/v/Hhgfz0zPmH4&amp;amp;hl=en_GB&amp;amp;fs=1&amp;amp;" type="application/x-shockwave-flash" width="480"&gt;&lt;/embed&gt;&lt;/object&gt;&#xD;
&#xD;
&lt;p&gt;This is absolutely amazing, take a picture of nearly anything and have google search for it, or use a video to see what is what in the real world. Screw printing out bits of paper and holding them up to a webcam, this is what augmented reality is all about. Imagine when you finally get to put a HUD into your sunglasses or your specs.&lt;/p&gt;&lt;p&gt;Also &lt;a href="http://mammon.typepad.com/root_of_all_evil/2007/11/googles-mobile.html"&gt;I called this&lt;/a&gt; nearly two years ago&lt;/p&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mammon?a=AXxm7oJ6j5c:PgA_QaVZPxc:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mammon?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mammon?a=AXxm7oJ6j5c:PgA_QaVZPxc:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mammon?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mammon?a=AXxm7oJ6j5c:PgA_QaVZPxc:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mammon?i=AXxm7oJ6j5c:PgA_QaVZPxc:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mammon/~4/AXxm7oJ6j5c" height="1" width="1"/&gt;</content>


    <feedburner:origLink>http://mammon.typepad.com/root_of_all_evil/2009/12/google-goggles-this-is-the-real-augmented-reality.html</feedburner:origLink></entry>
    <entry><title type="text">Summit to remember [Flickr]</title><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/mammon/~3/mIp6JBTUZqQ/" /><author><name>mattyboomboom</name><uri>http://www.flickr.com/people/mattyboomboom/</uri></author><updated>2009-12-07T15:22:04-08:00</updated><id>tag:flickr.com,2005:/photo/4166982929</id><content type="html">&lt;p&gt;&lt;a href="http://www.flickr.com/people/mattyboomboom/"&gt;mattyboomboom&lt;/a&gt; posted a photo:&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.flickr.com/photos/mattyboomboom/4166982929/" title="Summit to remember"&gt;&lt;img src="http://farm3.static.flickr.com/2765/4166982929_32ca5c47d9_m.jpg" width="240" height="161" alt="Summit to remember" /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;img src="http://feeds.feedburner.com/~r/mammon/~4/mIp6JBTUZqQ" height="1" width="1"/&gt;</content><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="enclosure" href="http://farm3.static.flickr.com/2765/4166982929_28bc20ea96_o.jpg" length="0" type="image/jpeg" /><dc:date.Taken>2009-10-20T17:30:02-08:00</dc:date.Taken><feedburner:origLink>http://www.flickr.com/photos/mattyboomboom/4166982929/</feedburner:origLink></entry><entry><title type="text">No it really did look like that [Flickr]</title><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/mammon/~3/m5LlZo7mWuY/" /><author><name>mattyboomboom</name><uri>http://www.flickr.com/people/mattyboomboom/</uri></author><updated>2009-12-07T15:21:05-08:00</updated><id>tag:flickr.com,2005:/photo/4167741512</id><content type="html">&lt;p&gt;&lt;a href="http://www.flickr.com/people/mattyboomboom/"&gt;mattyboomboom&lt;/a&gt; posted a photo:&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.flickr.com/photos/mattyboomboom/4167741512/" title="No it really did look like that"&gt;&lt;img src="http://farm3.static.flickr.com/2619/4167741512_faa3b9bcbf_m.jpg" width="240" height="161" alt="No it really did look like that" /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;With the sky flying off diagonally upwards. It happens when you are up high. Something to do with the curvature of the earth, or something.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/mammon/~4/m5LlZo7mWuY" height="1" width="1"/&gt;</content><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="enclosure" href="http://farm3.static.flickr.com/2619/4167741512_bd7972b715_o.jpg" length="0" type="image/jpeg" /><dc:date.Taken>2009-10-20T17:29:30-08:00</dc:date.Taken><feedburner:origLink>http://www.flickr.com/photos/mattyboomboom/4167741512/</feedburner:origLink></entry><entry><title type="text">The top of Volcan Villarica, Pucon [Flickr]</title><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/mammon/~3/hdH8vO9ppl4/" /><author><name>mattyboomboom</name><uri>http://www.flickr.com/people/mattyboomboom/</uri></author><updated>2009-12-07T15:20:07-08:00</updated><id>tag:flickr.com,2005:/photo/4167739288</id><content type="html">&lt;p&gt;&lt;a href="http://www.flickr.com/people/mattyboomboom/"&gt;mattyboomboom&lt;/a&gt; posted a photo:&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.flickr.com/photos/mattyboomboom/4167739288/" title="The top of Volcan Villarica, Pucon"&gt;&lt;img src="http://farm3.static.flickr.com/2494/4167739288_bf69ac6a45_m.jpg" width="240" height="161" alt="The top of Volcan Villarica, Pucon" /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;An instructive lesson as to why you should always check the horizon when you are taking pictures.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/mammon/~4/hdH8vO9ppl4" height="1" width="1"/&gt;</content><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="enclosure" href="http://farm3.static.flickr.com/2494/4167739288_756a645188_o.jpg" length="0" type="image/jpeg" /><dc:date.Taken>2009-10-20T17:29:16-08:00</dc:date.Taken><feedburner:origLink>http://www.flickr.com/photos/mattyboomboom/4167739288/</feedburner:origLink></entry><entry><title type="text">Don't go too near that cloud of sulphuric acid [Flickr]</title><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/mammon/~3/GWxCpzW1LxY/" /><author><name>mattyboomboom</name><uri>http://www.flickr.com/people/mattyboomboom/</uri></author><updated>2009-12-07T15:19:09-08:00</updated><id>tag:flickr.com,2005:/photo/4166976493</id><content type="html">&lt;p&gt;&lt;a href="http://www.flickr.com/people/mattyboomboom/"&gt;mattyboomboom&lt;/a&gt; posted a photo:&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.flickr.com/photos/mattyboomboom/4166976493/" title="Don't go too near that cloud of sulphuric acid"&gt;&lt;img src="http://farm3.static.flickr.com/2559/4166976493_75ed2366f8_m.jpg" width="240" height="161" alt="Don't go too near that cloud of sulphuric acid" /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;img src="http://feeds.feedburner.com/~r/mammon/~4/GWxCpzW1LxY" height="1" width="1"/&gt;</content><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="enclosure" href="http://farm3.static.flickr.com/2559/4166976493_4ab5a6f3cd_o.jpg" length="0" type="image/jpeg" /><dc:date.Taken>2009-10-20T17:24:15-08:00</dc:date.Taken><feedburner:origLink>http://www.flickr.com/photos/mattyboomboom/4166976493/</feedburner:origLink></entry><entry><title type="text">Some other dudes at the top [Flickr]</title><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/mammon/~3/3cQv2LC6pjA/" /><author><name>mattyboomboom</name><uri>http://www.flickr.com/people/mattyboomboom/</uri></author><updated>2009-12-07T15:17:46-08:00</updated><id>tag:flickr.com,2005:/photo/4166973399</id><content type="html">&lt;p&gt;&lt;a href="http://www.flickr.com/people/mattyboomboom/"&gt;mattyboomboom&lt;/a&gt; posted a photo:&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.flickr.com/photos/mattyboomboom/4166973399/" title="Some other dudes at the top"&gt;&lt;img src="http://farm3.static.flickr.com/2499/4166973399_8c0eeb08a1_m.jpg" width="240" height="161" alt="Some other dudes at the top" /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;img src="http://feeds.feedburner.com/~r/mammon/~4/3cQv2LC6pjA" height="1" width="1"/&gt;</content><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="enclosure" href="http://farm3.static.flickr.com/2499/4166973399_18135b1413_o.jpg" length="0" type="image/jpeg" /><dc:date.Taken>2009-10-20T17:09:12-08:00</dc:date.Taken><feedburner:origLink>http://www.flickr.com/photos/mattyboomboom/4166973399/</feedburner:origLink></entry><entry>
        <title>Great case study for IKEA Malmo store facebook promotion</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/mammon/~3/sAN_nHAQ8qQ/great-case-study-for-ikea-malmo-store-facebook-promotion.html" />
        <link rel="replies" type="text/html" href="http://mammon.typepad.com/root_of_all_evil/2009/12/great-case-study-for-ikea-malmo-store-facebook-promotion.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341d29a953ef01287610e329970c</id>
        <published>2009-12-04T17:05:03+00:00</published>
        <updated>2009-12-04T17:05:03+00:00</updated>
        <summary>Also check out the excellent write-up here: www.penn-olson.com</summary>
        <author>
            <name>Matt Law</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Advertising" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Innovation" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Media" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Online" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Promotions" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Technology" />
        
        
<content type="html" xml:lang="en-GB" xml:base="http://mammon.typepad.com/root_of_all_evil/">&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;object height="290" width="470"&gt;&lt;param name="movie" value="http://www.youtube.com/v/P_K1ti4RU78&amp;amp;hl=en_GB&amp;amp;fs=1&amp;amp;"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;/param&gt;&lt;param name="allowscriptaccess" value="always"&gt;&lt;/param&gt;&lt;embed allowfullscreen="true" allowscriptaccess="always" height="290" src="http://www.youtube.com/v/P_K1ti4RU78&amp;amp;hl=en_GB&amp;amp;fs=1&amp;amp;" type="application/x-shockwave-flash" width="470"&gt;&lt;/embed&gt;&lt;/object&gt;&#xD;
&#xD;
&lt;p&gt;Also check out the excellent write-up here: &lt;a href="http://www.penn-olson.com/2009/12/03/3-things-we-can-learn-from-ikeas-facebook-campaign/"&gt;www.penn-olson.com&lt;/a&gt;&lt;/p&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mammon?a=sAN_nHAQ8qQ:T0xu-GI5m8s:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mammon?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mammon?a=sAN_nHAQ8qQ:T0xu-GI5m8s:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mammon?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mammon?a=sAN_nHAQ8qQ:T0xu-GI5m8s:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mammon?i=sAN_nHAQ8qQ:T0xu-GI5m8s:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mammon/~4/sAN_nHAQ8qQ" height="1" width="1"/&gt;</content>


    <feedburner:origLink>http://mammon.typepad.com/root_of_all_evil/2009/12/great-case-study-for-ikea-malmo-store-facebook-promotion.html</feedburner:origLink></entry>
    <entry>
        <title>Celebrate the launch of windows 7 with a Windows 7 Whopper</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/mammon/~3/GGeSipvFzQM/celebrate-the-launch-of-windows-7-with-a-windows-7-whopper.html" />
        <link rel="replies" type="text/html" href="http://mammon.typepad.com/root_of_all_evil/2009/12/celebrate-the-launch-of-windows-7-with-a-windows-7-whopper.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341d29a953ef0120a70c545b970b</id>
        <published>2009-12-04T11:48:28+00:00</published>
        <updated>2009-12-04T11:48:28+00:00</updated>
        <summary>First you had your Windows 7 party, then the Sugababes came along, now in Japan you can celebrate the launch with a windows 7 whopper. 7 whopper patties, for 777 yen. Only available for 7 days.</summary>
        <author>
            <name>Matt Law</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Advertising" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Technology" />
        
        
<content type="html" xml:lang="en-GB" xml:base="http://mammon.typepad.com/root_of_all_evil/">&lt;p&gt;&lt;a href="http://mammon.typepad.com/.a/6a00d8341d29a953ef0120a70c4dbe970b-pi" style="display: inline;"&gt;&lt;img alt="Windows7whopper" class="asset asset-image at-xid-6a00d8341d29a953ef0120a70c4dbe970b " src="http://mammon.typepad.com/.a/6a00d8341d29a953ef0120a70c4dbe970b-500wi" style="width: 470px;"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;First you had your &lt;a href="http://www.youtube.com/watch?v=1cX4t5-YpHQ"&gt;Windows 7 party&lt;/a&gt;, then the &lt;a href="http://www.winwithwindows7.co.uk/lineup.html"&gt;Sugababes&lt;/a&gt; came along, now in Japan you can celebrate the launch with a &lt;a href="http://www.engadget.com/2009/10/22/burger-king-selling-a-windows-7-whopper-in-japan/"&gt;windows 7 whopper&lt;/a&gt;. 7 whopper patties, for 777 yen. Only available for 7 days.&lt;/p&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mammon?a=GGeSipvFzQM:rFIsMpvx8Ps:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mammon?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mammon?a=GGeSipvFzQM:rFIsMpvx8Ps:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mammon?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mammon?a=GGeSipvFzQM:rFIsMpvx8Ps:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mammon?i=GGeSipvFzQM:rFIsMpvx8Ps:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mammon/~4/GGeSipvFzQM" height="1" width="1"/&gt;</content>


    <feedburner:origLink>http://mammon.typepad.com/root_of_all_evil/2009/12/celebrate-the-launch-of-windows-7-with-a-windows-7-whopper.html</feedburner:origLink></entry>
    <entry>
        <title>What does it cost to 'buy' attention? Lessons from the gaming industry</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/mammon/~3/flhWGW3NKPc/what-does-it-cost-to-buy-attention-lessons-from-the-gaming-industry.html" />
        <link rel="replies" type="text/html" href="http://mammon.typepad.com/root_of_all_evil/2009/12/what-does-it-cost-to-buy-attention-lessons-from-the-gaming-industry.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341d29a953ef012875fb9226970c</id>
        <published>2009-12-01T23:17:05+00:00</published>
        <updated>2009-12-01T23:17:05+00:00</updated>
        <summary>Today I found out that one of the biggest and best received PC strategy games from last year, sci-fi game called 'Sins of a Solar Empire' cost only $1 million to develop and was done by a development team of...</summary>
        <author>
            <name>Matt Law</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Advertising" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Business" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Gaming" />
        
        
<content type="html" xml:lang="en-GB" xml:base="http://mammon.typepad.com/root_of_all_evil/">&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;a href="http://mammon.typepad.com/.a/6a00d8341d29a953ef012875fb8f97970c-pi" style="display: inline;"&gt;&lt;img alt="Header_205_sins_of_a_solar_empire" class="asset asset-image at-xid-6a00d8341d29a953ef012875fb8f97970c " src="http://mammon.typepad.com/.a/6a00d8341d29a953ef012875fb8f97970c-500wi" style="width: 470px;"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&#xD;
&#xD;
&#xD;
	&lt;title&gt;&lt;/title&gt;&#xD;
	&#xD;
	&#xD;
	&#xD;
&#xD;
&lt;p style="margin-bottom: 0in;"&gt;Today I found out that one of the&#xD;
biggest and best received PC strategy games from last year, sci-fi game called 'Sins of a Solar Empire' cost only&#xD;
$1 million to develop and was done by a development team of 8 people.&#xD;
That is around say £700,000. There is plenty we could learn&#xD;
from games development companies with their fast and light&#xD;
development processes. It would be pretty easy to spunk £700k&#xD;
in an ad agency and not have too much to show for it. &#xD;
&lt;/p&gt;&#xD;
&#xD;
&lt;p style="margin-bottom: 0in;"&gt;How many flash-wank websites have their&#xD;
been over the last few years that have cost that much money? I think&#xD;
there was some dreadful Stella Artois go on an interactive film&#xD;
journey that was supposed to have cost a million quid. Given how&#xD;
difficult it was to navigate and how much you had to download you&#xD;
would be lucky if 25 people went through the whole thing.&lt;/p&gt;&#xD;
&#xD;
&lt;p style="margin-bottom: 0in;"&gt;Sins of a Solar empire has sold, SOLD,&#xD;
500,000 copies since its release two years ago. When you think about&#xD;
that it doesn't make sense. We need to massively re-frame our&#xD;
expectations if we are charging more to develop work that is supposed&#xD;
to be given away for free to try to earn attention from people and it&#xD;
massively underperforms stuff people are spending their own good&#xD;
money on.&lt;/p&gt;&#xD;
 &lt;/p&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mammon?a=flhWGW3NKPc:rvTwyxqgkJk:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mammon?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mammon?a=flhWGW3NKPc:rvTwyxqgkJk:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mammon?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mammon?a=flhWGW3NKPc:rvTwyxqgkJk:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mammon?i=flhWGW3NKPc:rvTwyxqgkJk:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mammon/~4/flhWGW3NKPc" height="1" width="1"/&gt;</content>


    <feedburner:origLink>http://mammon.typepad.com/root_of_all_evil/2009/12/what-does-it-cost-to-buy-attention-lessons-from-the-gaming-industry.html</feedburner:origLink></entry>
    <entry>
        <title>Election marketing in Chile</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/mammon/~3/Onvt-eRFoGg/election-marketing-in-chile.html" />
        <link rel="replies" type="text/html" href="http://mammon.typepad.com/root_of_all_evil/2009/11/election-marketing-in-chile.html" thr:count="1" thr:updated="2009-12-21T13:05:02+00:00" />
        <id>tag:typepad.com,2003:post-6a00d8341d29a953ef012875ed65ba970c</id>
        <published>2009-11-29T21:41:08+00:00</published>
        <updated>2009-11-29T21:41:08+00:00</updated>
        <summary>There is an election brewing in Chile. I am not 100% on when it is going to be, probably in the next couple of weeks, but if my review of election advertising is anything to go by, a bloke called...</summary>
        <author>
            <name>Matt Law</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Diary" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Outside" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Politics" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Promotions" />
        
        
<content type="html" xml:lang="en-GB" xml:base="http://mammon.typepad.com/root_of_all_evil/">&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p style="margin-bottom: 0in;"&gt;&lt;a href="http://mammon.typepad.com/.a/6a00d8341d29a953ef0120a6eb35af970b-pi" style="display: inline;"&gt;&lt;img alt="DSC_0105" class="asset asset-image at-xid-6a00d8341d29a953ef0120a6eb35af970b " src="http://mammon.typepad.com/.a/6a00d8341d29a953ef0120a6eb35af970b-500wi" style="width: 470px;"&gt;&lt;/img&gt;&lt;/a&gt; &lt;br&gt; There is an election brewing in Chile.&#xD;
I am not 100% on when it is going to be, probably in the next couple&#xD;
of weeks, but if my review of election advertising is anything to go&#xD;
by, a bloke called Pinera is going to romp home into the presidency. &lt;/p&gt;&lt;p style="margin-bottom: 0in;"&gt;This is even despite the fact one of his ever present posters fell&#xD;
off a lamp post and brained some poor passing girl. The Carabinieri&#xD;
were taking notes and looking good in their shades as we passed by&#xD;
and the girl held a hanky to her bleeding head. The way the&#xD;
communications are handled out there is completely at odds with how&#xD;
we would do it at home so it has been really interesting to tour the&#xD;
country while this is going on.&lt;/p&gt;&#xD;
&#xD;
&lt;p style="margin-bottom: 0in;"&gt;There are five main candidates as far&#xD;
as I can tell&lt;/p&gt;&#xD;
&#xD;
&lt;ol&gt;&#xD;
&lt;li&gt;Arrate – at least 80 and looks every&#xD;
day of it. Possibly a communist.&lt;/li&gt;&#xD;
&lt;li&gt;Frei – he's got a good logo. Looks a&#xD;
bit evil. Kisses babies. Expect he will come second&lt;/li&gt;&#xD;
&lt;li&gt;Pinera – just like the Samurai who&#xD;
can tell the arrow will hit before the bow string leaves his hand,&#xD;
Pinera has won and he knows it.&lt;/li&gt;&#xD;
&lt;li&gt;An early middle age guy who is trying&#xD;
to grow a beard. I think I may have actually walked past him in&#xD;
Santiago. He had a minder and was wearing shades. 5% of the vote max.&lt;/li&gt;&#xD;
&lt;li&gt;Some young bloke just out of school by&#xD;
the looks of things (only saw him on the last day), maybe going for&#xD;
the tween vote. Lustrous hair just like a boyband.&lt;/li&gt;&#xD;
&lt;/ol&gt;&#xD;
&#xD;
&#xD;
&#xD;
&#xD;
&#xD;
&lt;p style="margin-bottom: 0in;"&gt;&lt;a href="http://mammon.typepad.com/.a/6a00d8341d29a953ef012875ed61d4970c-pi" style="display: inline;"&gt;&lt;img alt="DSC_0106" class="asset asset-image at-xid-6a00d8341d29a953ef012875ed61d4970c " src="http://mammon.typepad.com/.a/6a00d8341d29a953ef012875ed61d4970c-500wi" style="width: 470px;"&gt;&lt;/img&gt;&lt;/a&gt; &lt;br&gt; The whole thing seems almost entirely personality based. Every&#xD;
single ad is a variation on a head and shoulders shot of the&#xD;
candidate, their logo and possibly also their campaign slogan, which&#xD;
is invariably something terribly general like “together a better&#xD;
society” or "national renewal". However for the most part they don't even bother with&#xD;
that, and I'm sure it's not because they have a particularly moody&#xD;
art director on the project.&lt;/p&gt;&#xD;
&#xD;
&lt;p style="margin-bottom: 0in;"&gt;&lt;a href="http://mammon.typepad.com/.a/6a00d8341d29a953ef012875ed62a0970c-pi" style="display: inline;"&gt;&lt;img alt="DSC_0108" class="asset asset-image at-xid-6a00d8341d29a953ef012875ed62a0970c " src="http://mammon.typepad.com/.a/6a00d8341d29a953ef012875ed62a0970c-500wi" style="width: 470px;"&gt;&lt;/img&gt;&lt;/a&gt; &lt;br&gt; So there are posters of people's faces&#xD;
up everywhere and names painted up on the walls all over the town and countryside. I suspect it is something to do with building&#xD;
familiarity as without a clear two party system, I imagine elections&#xD;
are based around lots of different people you have never heard of. If&#xD;
you can be the name most familiar to people as the enter the polling&#xD;
booth you are likely to get an 'x'.&lt;/p&gt;&#xD;
&#xD;
&lt;p style="margin-bottom: 0in;"&gt;&lt;a href="http://mammon.typepad.com/.a/6a00d8341d29a953ef012875ed63d8970c-pi" style="display: inline;"&gt;&lt;img alt="DSC_0177" class="asset asset-image at-xid-6a00d8341d29a953ef012875ed63d8970c " src="http://mammon.typepad.com/.a/6a00d8341d29a953ef012875ed63d8970c-500wi" style="width: 470px;"&gt;&lt;/img&gt;&lt;/a&gt; &lt;br&gt; I couldn't quite work out if there were&#xD;
a lot of celebrity endorsements going on, at least they looked like&#xD;
they could be celebrities. One of them, who seemed to be everywhere&#xD;
it turned out was the reigning president, who is legally barred from&#xD;
standing again, as 4 years is now the maximum term. She seemed to be&#xD;
supporting everyone who was standing as deputy. &#xD;
&lt;/p&gt;&#xD;
&#xD;
&lt;p style="margin-bottom: 0in;"&gt;Very strange. Also, there must be a&#xD;
really confusing mix of party affiliations, Pinera in particular has&#xD;
got his mug up with all sorts of different candidates. I wonder if it&#xD;
is the political version of Intel advertising where he pays for part&#xD;
of the ads as long as his face can go up there. Pinera clearly&#xD;
spending a fortune which more than anything else suggests to me that&#xD;
he's going to win. I guess with politics more than anything you end&#xD;
up in a virtuous or vicious circle: people think you're going to win,&#xD;
so you get more funding, so you run more ads and do more promotions,&#xD;
so people think you're going to win...&lt;/p&gt;&#xD;
&#xD;
&lt;p style="margin-bottom: 0in;"&gt;&lt;a href="http://mammon.typepad.com/.a/6a00d8341d29a953ef012875ed6333970c-pi" style="display: inline;"&gt;&lt;img alt="Pinera is a GIANT" class="asset asset-image at-xid-6a00d8341d29a953ef012875ed6333970c " src="http://mammon.typepad.com/.a/6a00d8341d29a953ef012875ed6333970c-500wi" style="width: 470px;" title="Pinera is a GIANT"&gt;&lt;/img&gt;&lt;/a&gt; &lt;br&gt; I just checked, the election is on the&#xD;
13&lt;sup&gt;th&lt;/sup&gt; December. I will post an update with the final&#xD;
results...&lt;/p&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mammon?a=Onvt-eRFoGg:Wx_9uX8ZNQA:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mammon?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mammon?a=Onvt-eRFoGg:Wx_9uX8ZNQA:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mammon?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mammon?a=Onvt-eRFoGg:Wx_9uX8ZNQA:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mammon?i=Onvt-eRFoGg:Wx_9uX8ZNQA:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mammon/~4/Onvt-eRFoGg" height="1" width="1"/&gt;</content>


    <feedburner:origLink>http://mammon.typepad.com/root_of_all_evil/2009/11/election-marketing-in-chile.html</feedburner:origLink></entry>
 
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