Internet Marketing Expert - Manish Dureja

Dynamic Display Ads - Next Generation Ads In Google Display Advertising

noreply@blogger.com (Manish Dureja) — Tue, 17 Jun 2014 05:19:00 +0000

Dynamic Display Ads

What are these Dynamic Display Ads ?

Dynamic display ads or dynamic contextual ads are next generation ads which we can show our inventory products dynamically in single ad unit. Ads will be shown on the basis of the content of the placement page. That's why we are also calling them Dynamic Contextual Ads. These are still in beta mode and available in limited countries.

How these DDA are different from Dynamic Remarketing Ads ?

These Dynamic Display Ads will look quite similar like the dynamic remarketing ads but there will be difference in products triggering in the ad unit and the targeting options. In dynamic remarketing we show the ads to the visitors of our site but in DDA concept it will trigger the ads based on the content of the page. Like dynamic remarketing we need to have a Google Merchant Center setup for this also. It will trigger the products we have uploaded in our Google Merchant Center data feeds.

In DDA we will use the Contextual Dynamic Creative (CDC) ad units which shows the ads based on the content of the page. CDC's are still in beta mode and will be available soon but if you are a US advertiser and interested in this feature then you need to fill this form to get it available for you.

Gmail Sponsored Promotions - Targeting Attributes

noreply@blogger.com (Manish Dureja) — Tue, 10 Jun 2014 08:34:00 +0000

GSP Targeting Attributes

For Gmail Sponsored Promotion Ads we have following targeting options :

Interests - Target the interest categories. Person who receive email containing keywords related to Google's predefined interest verticals

Keywords - Targets the users who have email's containing given keywords.

Domains - Target users who are receiving mails from given domains.

Purchases - Target users who have purchased an item which comes under Google's predefined category list.

Jobs - Target users having the similar or the exact matching Job Titles.

We can set these targeting via bulk editing option which is given in GSP interface by using some attributes :

d:Targets users that received an email containing this domain.
k:Targets users that received an email containing this keyword.
v:Targets users who received email that contains keywords related to this interest vertical. The complete list of verticals is available here.
p:Targets users that purchased an item in this category. The full list of valid categories is available here.
j:Targets users which have this (or a similar) job title. The complete list of titles is available here.

Examples

d:google.com
This targets users that have the domain google.com in their received emails. This would include people that have received notification from Google Play, etc.

d:google.com
v:Internet & Telecom
This example mixes two targeting types, resulting in both sets of users being targeted. In this example, users with "google.com" OR the interest vertical "Internet & Telecom" would be targeted by the campaign.

Video Tutorial - Learn How To Create A Shopping Campaign In Google AdWords

noreply@blogger.com (Manish Dureja) — Tue, 15 Apr 2014 06:20:00 +0000

Google Shopping Campaigns Tutorials : How To Create A Shopping Campaign

Facebook Timeline Updates - New Changes

noreply@blogger.com (Manish Dureja) — Tue, 16 Apr 2013 05:17:00 +0000

Facebook have made some updates to how your timeline looks. Your posts and life events are on the right, with everything else on the left.

Your all-new About page makes it easier to show friends the things you care about.

Now the things you care about are organized into sections.
To change who can see what's in a section, just edit the privacy of the individual stories.

When you're adding something new, use the audience selector to choose who can see what you add.

Implementation of Google Tag Manager

noreply@blogger.com (Manish Dureja) — Fri, 08 Mar 2013 10:15:00 +0000

Google Tag Manager Implementation

Google Released AdWords Editor 10.0

noreply@blogger.com (Manish Dureja) — Fri, 01 Mar 2013 07:14:00 +0000

Google Released AdWords Editor Version 10.0

Google just release new version of AdWords Editor, it's AdWords Editor 10.0. Its has some new features like it supports Enhanced Campaigns.

Download the latest AdWords Editor here, now also supporting Enhanced campaigns :
http://www.google.com/intl/en/adwordseditor/

Release notes:
http://support.google.com/adwords/editor/answer/30558?hl=en&ref_topic=13728

Gmail Sponsored Promotions

noreply@blogger.com (Manish Dureja) — Fri, 01 Mar 2013 06:25:00 +0000

Gmail Sponsored Promotions

Google is showing new ad format in Gmail Inbox. When you clicked on some mail then in right top side of the email pane, you may see an ad looks like this :

When you click on this ad it expands to full page ad like this :

When I contacted to Google guys to know more about this ad format then they told me these are Gmail Sponsored Promotions.

Benefits of Gmail Sponsored Ads:

Engage your creativity via ads within Gmail as it supports html, images & videos.
It will improve your campaign performance as GSP ads will increase 20% in Avg. CTR to Gmail text ads.
You can target your exact customers by domain, keywords, geographic, interest & demographics.
Frequency capping to control impressions for unique user.
Get important insights like reach, open rates ctr, dismiss rates.

Note : It can target any country but must have a US billing address and pay in USD

So stay in touch to know more latest updates in Internet Marketing just like me on facebook & follow on twitter

Keep Smiling :)

Google's New Ads in Gmail Inbox

noreply@blogger.com (Manish Dureja) — Thu, 28 Feb 2013 08:36:00 +0000

Google's New Ads in Gmail Inbox - Look like Facebook ads

When I opened my gmail inbox today morning I saw a new ad in right top side. It looks like facebook ads.

When you click on this ad it will spread in you inbox and seems like this :

It gives you option to save it in your inbox, forward it to others and dismiss it.

This ad format have feel like facebook ads see:

Google may be want to compete with facebook's ad format into which you can show image with text.

To Learn More How To Show Your Ads on Gmail : Click Here

Google Upgrading to Enhanced Campaigns

noreply@blogger.com (Manish Dureja) — Mon, 18 Feb 2013 10:57:00 +0000

Google AdWords Upgrading to Enhanced Campaigns

What are Enhanced Campaigns?

Google is going to upgrade adwords campaigns to enhanced campaigns with some new enhanced features. For now it’s in choice mode as Google is showing alert to upgrade them. You can opt in to upgrade your current campaigns (Google is saying them legacy campaigns now) to Enhanced Campaigns. Google will fully upgrade all the campaign into enhanced campaigns in mid 2013.

Enhanced Campaigns have some new features, which are added to improve targeting in today’s multi device world. These campaigns will reduce the extensive campaign duplication and management.

It will help to effectively manage campaign targeting for location, devices, & time scheduling. Currently if we want to set separate bids, time scheduling, mobile bids for different locations we have to create separate campaigns for them as currently these settings are available at campaign level only. In enhanced campaign we can do these entire things within one campaign.

Features in Enhanced Campaigns:

Smarter Ads: Create smart ads based on user context & device capabilities.

-Adjust ads for mobile devices.

-Schedule ad extensions for day parts or on mobile devices.

-Make separate sitelinks at campaign level and ad group level. Easy to manage sitlink at individual level.

Advanced Reports: Track new conversions like – phone calls, apps downloads, in-store purchase & cross device conversions.

Powerful Marketing Tools: It has powerful tools for targeting multi devices all over the world more effectively.

-Now manage bid across locations, time scheduling and device selection within a single campaign.

-Adjust bid at location level, device level and for day parts.

Things to know before upgrading into Enhanced Campaigns:

-Once you have upgraded to Enhanced Campaigns, you will not able to revert back to old version.

-Campaigns will run across all devices. It will change your device selections to all devices and now you have to manage device selection through bids only. Means if you don’t want to target any specific device type then you can choose option decrease bid 100% of the max CPC.

-Mobile bid can only be adjusted at campaign level by setting percentage of increase or decrease in the Max CPC already selected at Keyword Level or Ad Group Level. Mobile bids adjustments applies on all keywords. You cannot set mobile bid separately for individual keyword.

-Tablet bidding will be aligned with desktops/laptops. You will not able to set separate bid adjustment for tablets.

-Mobile bids will be fully adjustable by advertisers and Google will stop adjusting bids automatically.

Enhanced Campaigns for Display

Same like search campaigns in display campaigns you can able to set bid adjustments at time level, location level & at device level within a single campaign. Now no need to create separate campaigns for them like before.

Also able to do bid adjustments at User’s Gender level, Age Level, Interest Category Level, and at Placements level.

Three types of bidding will available in Enhanced Campaigns:

-Default Bids : Ad Group Level Bids

-Custom Bids: Control Bids across individual targeting level- placements, interests etc.

-Display Bid Adjustments (coming soon): Bid Adjustments for multiple targeting at ad group level.

How to upgrade into Enhanced Campaigns?

Use following Google AdWords Enhanced Campaigns Resources to learn more about how to get started:

Enhanced campaigns upgrade guide: Download guide

Webinars: Learn with Google Webinars

AdWords Help Center: Learn with Google Help Center

AdWords Blog: AdWords Blog articles

See More at : Google AdWords Enhanced Campaigns

Lets upgrade to these Enhanced Campaigns and learn how to get more from these new features.

Till then keep in touch and spread your knowledge all over the world. More you share more you learn :)

Google AdWords Enhanced Campaigns

noreply@blogger.com (Manish Dureja) — Thu, 14 Feb 2013 10:11:00 +0000

Google AdWords Enhanced Campaigns Rocks

Google has launched Adwords Enhanced Campaigns with great features which makes easier to manage campaigns and increase its reach across all the devices for specific location with time scheduling facility.

Key Features in Enhanced Campaigns :

Ad Extensions at Campaign level as well as at adgroup level.
Schedule Ad Extensions for specific days, times etc.
Mobile Specific Sitelinks
Easy to edit extensions without resetting old performance data.
Easy to check individual sitelink's performance
Now track calls & app downloads.
Enhanced Bid Adjustments for devices, time duration etc.

To know more read here : https://support.google.com/adwords/answer/2909484

Google AdWords Launching Enhanced Campaigns

noreply@blogger.com (Manish Dureja) — Thu, 07 Feb 2013 09:19:00 +0000

Big Google AdWords Update : Enhanced Campaigns

Google is going to launch Enhanced Campaigns in Google AdWords which will be more simple to manage and smart targeting.
In today's world of multi devices it will help managers to target devices more effectively and efficiently.
Google will roll out these Enhanced Campaigns for advertisers as an option in next few weeks and will fully upgrade to all campaigns in mid 2013.

To know more read articles related to Enhanced Campaigns on following links :

http://searchengineland.com/the-big-adwords-update-enhanced-campaigns-puts-the-focus-on-mobile-147626

http://adwords.blogspot.in/2013/02/introducing-enhanced-campaigns.html

Remarketing with Google Analytics

noreply@blogger.com (Manish Dureja) — Wed, 23 Jan 2013 11:25:00 +0000

Remarketing with Google Analytics

We can also do Remarketing with Google Analytics. We can create Remarketing Lists also in GA and use them in Google AdWords. But for this we have to update our GA tracking code by adding a single line in present GA code.

To know more follow the links:

Remarketing with Google Analytics

Create Remarketing Lists in Google Analytics

Remarketing List Requirements (If we do with GA)

Update Analytics Tracking Code to Support Remarketing with GA

Connect Twitter & Facebook via tweetface

noreply@blogger.com (Manish Dureja) — Fri, 04 Jan 2013 07:32:00 +0000

Do you know that you can now : Write Long Tweets, Add Pictures, Videos and Documents, Do Twitter & Facebook status updates in one go.

Click http://bit.ly/Xp9nKQ to open with Facebook
Click http://bit.ly/RJoZGM to open with Twitter

Remarketing with Google Analytics

noreply@blogger.com (Manish Dureja) — Sat, 22 Dec 2012 16:44:00 +0000

Webinar: Introduction to Remarketing with Google Analytics

Web Analytics Approaches by Avinash Kaushik

noreply@blogger.com (Manish Dureja) — Sat, 20 Oct 2012 07:58:00 +0000

Successful Web Analytics Approaches - Avinash Kaushik

Get Analytics Conversion Data In Adwords

noreply@blogger.com (Manish Dureja) — Thu, 18 Oct 2012 07:48:00 +0000

Import Analytics Conversion Data In Adwords

If you are running a Google AdWords account and want to track which campaign, ad groups, keywords are performing well in terms of ROI. You need to enable conversion tracking. If you already using Google Analytics tracking then you can import the goals and transactions data from Google Analytics to Google AdWords Conversion Tracking.

For this you have to check following things:

Your Google AdWords & Analytics accounts should be linked to each other.
You have enabled the data sharing in your Google Analytics account.
Auto tagging is enabled in your Google AdWords account.
Your Google Analytics goals & transaction are receiving active traffic via Google AdWords campaigns

If you have covered all these requirements then you are eligible to import google analytics transactions & goals data into your Google Adwords Conversion Tracking with following steps:

Go to AdWords account > Tools and Analysis > Conversions > Import from Google Analytics

Note : In this picture Import from Google Analytics in not active as the data sharing was not enabled.

Select goals & transactions you want to import and edit the action names and tracking purpose.
Click Import in bottom of the table.

Intoduction To Google Tag Manager

noreply@blogger.com (Manish Dureja) — Mon, 15 Oct 2012 09:50:00 +0000

What is Google Tag Manager?

Multi Channel Funnels In Google Analytics

noreply@blogger.com (Manish Dureja) — Fri, 12 Oct 2012 09:32:00 +0000

What are Multi Channel Funnels in Google Analytics?

Just see this google video to know what are multi channel funnels and how it help us to know the conversion path.

Creating Good Campaign Structure in Google AdWords

noreply@blogger.com (Manish Dureja) — Sat, 06 Oct 2012 09:33:00 +0000

How To Start With Good Campaign Structure in Google AdWords ?

Google AdWords is a medium of advertising where we show our ads on Google SERP to get relevant traffic on our website. To get the relevant traffic we use the relevant keywords, ad copy, targeting etc.

Some people think that Google AdWords is a very simple thing - just to put relevant keywords, ad copies, targeting, some budget and go on. Going in this way may spoil your money and faith with this precious medium of advertising.

Yea Google AdWords is quite simple but we have to start with proper planning to get the more ROI.

Here I am discussing some point to keep in mind while structuring campaigns in Google AdWords. This may help to get good & efficient campaign structure.

Web Site Analysis: First of all we need to analyze the website and its products/services which we want advertise on Search Engines. Create the list of those product and services.
Keyword Analysis: Keywords plays main role in the field of search engine advertising because keywords are the thing from which user searches the product/services on the Search Engines via their search queries. We need to do proper keywords analysis and cover all the products/services we want to advertise. For Keyword analysis we should use the tool - Google Keyword Tool. It's fast & easy and the main thing it's free :). While doing keywords analysis we should keep in mind that we should try to fetch all possible relevant keywords from this tool. We can get more keyword idea by searching on google as it suggest the keywords while searching and below the search results. Usually user selects these keywords as he/she typing in Google Search Query Box. We should create the raw data sheet of our relevant keywords.
Campaign Creation : One should be clear about budget and targeting before creating campaigns. Assign proper budget and desired geo & device targetings. To calculate proper budget one can get it from the calculations of avg.cpc idea from keyword tool and the number of clicks he/she want. Campaign can be separated by products, locations, devices etc. One should create separate campaign for search and display. This helps in proper campaign management.
Ad Group Creation : From the lost of raw keyword data sheet we need to create groups of similar keywords and it should be tightly themed. We can separate them by products, locations, actions like - buy, sell, purchase, order etc. Tightly themed ad groups help to get good Quality Score also. Set Match types of keywords as broad to main keyword and phrase and exact to its variations. Put 100% of the bid on exact, 80% on phrase and 85% on broad match types of the keywords.
Ad Copy Creation: Yes you know ad copies have just headline of 25 characters, 2 decription lines on 35 characters each , display url - 35 character and destination url- 1024 characters. Just write in this way and go on. Yea you can but should take a deep breath and think what attracts user - relevant keywords that were in his/her search query, some info about product/service, some great discount offer etc. We should keep the adgroup main keyword in headline, description lines and the display url after domain name following the slash. One main thing should be in ad copies that is Call to action which activates user to click on your ad and excite to reach your website like Buy Now, Order Now, Contact Us, Hurry! etc.
Ad Delivery Settings: Ad Delivery settings are in campaign settings.We can show our ads in two modes accelerated and standard. Accelerated to show fast and can spend all the day budget before completing the day. Standard mode by showing ad in optimized mode to distribute it all the day. We should start with standard mode so that we can control the budget spending because in starting we dont there might be some keywords in our ad groups which may eat all the money and dont convert. so to check that also we need to go with standard then will move to accelerated as per campaign performance in future.
Ad Rotation is other feature of ad delivery for this you can read my previous post as I dont want to repeat here ;) Just use the rotate evenly - 90 days feature.

This is for now. I am just now ready to write more and share my knowledge and experience with you all @ just free but for your love and affection which you may show from now or after some years ;) Till then enjoy reading... :D

Ad Delivery Methods In Google AdWords

noreply@blogger.com (Manish Dureja) — Fri, 05 Oct 2012 05:06:00 +0000

Ad Rotation

In Google Adwords there is an option given for Ad Delivery. This feature enable us to choose the ad delivery method of our choice from given options.

Go to Campaign Settings > Advance Settings > Ad Rotation

There are now four options given :

Optimize for clicks: Show those ads more which are getting more clicks.
Optimize for conversions: Show those ads more which are getting more conversions. (Works only when you have enabled Google AdWords/Anlytics Conversion Tracking)
Rotate evenly:Show ads evenly for 90 days then optimize.
Rotate indefinitely: Show ads evenly for all time.

To get better campaign performance it is recommended that one should create more then two ads in one ad group and run ads with Rotate evenly option in starting phase of campaign so that each ad can have equal chance to perform.

To know more about Ad Delivery Method - Click Here

Unsampled Reports In Google Analytics

noreply@blogger.com (Manish Dureja) — Thu, 04 Oct 2012 09:25:00 +0000

Unsampled Report

Google samples the data automatically when visits exceeds 500,000.

Unsampled Report is available in Premium Version on Google Analytics.

Q : How to download Unsampled Report :

Ans: In Google Analytics go to > Standard Reporting Tab > Export Menu > Unsampled Report

To get more info on Unsampled Reports in Google Analytics Click Here

Sub Domain Tracking in Google Analytics

noreply@blogger.com (Manish Dureja) — Thu, 04 Oct 2012 04:25:00 +0000

Sub Domain Tracking

If you are looking to track a sub domain of the primary domain - in which case you will have to customize the tracking code to track across the domain and the sub domain and this customized tracking code will need to go on both the domain and the sub domain.

Here's an example of the customization that needs to go within the async code you are using -

<script>
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-12345-1']);
_gaq.push(['_setDomainName', 'example.com']);
_gaq.push(['_trackPageview']);
</script>

As mentioned if you click the option one domain and it's multiple subdomains under Profile Settings, you should be able to see this code.

Here's an article that gives more details around tracking one domain and it's subdomain:

https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingSite#domainSubDomains

Hope this information helps!

Topics & Audiences targeting in Google Display Network

noreply@blogger.com (Manish Dureja) — Fri, 28 Sep 2012 07:31:00 +0000

Audiences are people (persons) having in interest in topics.

Topic targeting

Topic targeting allows your ads to be eligible to appear on any pages on the Google Display Network that have content related to your selected topics. As content across the Web changes over time, the pages on which your ads appear can change with it. To display your ads on those pages, simply select one or more topics that you find relevant for your ads.

To know more about Topic targeting in GDN Click Here

Audience targeting

Audience targeting can be possible with selecting Interest categories. Interest categories are great for helping you reach people as they browse Display Network websites based on their interests, even when the content they're viewing may not be immediately relevant to your ad. With over 1,600 interests to choose from, you're bound to find a category that works for your business.

To know more about Audience targeting in GDN Click Here

For more GDN targeting tools Click Here

Like Our Facebook Page

noreply@blogger.com (Manish Dureja) — Wed, 21 Sep 2011 11:41:00 +0000

LIKE US ON FACBOOK

Google AdWords Editor 9.5 Released

noreply@blogger.com (Manish Dureja) — Fri, 26 Aug 2011 06:13:00 +0000

Google released new version of AdWords Editor -9.5

It has new features like support for camapaign experiments etc. Update your current version with new AdWords Editor 9.5

Download AdWords Editor 9.5

Read Released Notes : Adwords Editor Ver: 9.5

Internet Marketing Expert - Manish Dureja

Dynamic Display Ads - Next Generation Ads In Google Display Advertising

Dynamic Display Ads

What are these Dynamic Display Ads ?

How these DDA are different from Dynamic Remarketing Ads ?

Gmail Sponsored Promotions - Targeting Attributes

GSP Targeting Attributes

Video Tutorial - Learn How To Create A Shopping Campaign In Google AdWords

Google Shopping Campaigns Tutorials : How To Create A Shopping Campaign

Facebook Timeline Updates - New Changes

Implementation of Google Tag Manager

Google Tag Manager Implementation

Google Released AdWords Editor 10.0

Google Released AdWords Editor Version 10.0

Gmail Sponsored Promotions

Gmail Sponsored Promotions

Google's New Ads in Gmail Inbox

Google's New Ads in Gmail Inbox - Look like Facebook ads

Google Upgrading to Enhanced Campaigns

Google AdWords Upgrading to Enhanced Campaigns

What are Enhanced Campaigns?

Features in Enhanced Campaigns:

Things to know before upgrading into Enhanced Campaigns:

Enhanced Campaigns for Display

How to upgrade into Enhanced Campaigns?

Google AdWords Enhanced Campaigns

Google AdWords Enhanced Campaigns Rocks

Google has launched Adwords Enhanced Campaigns with great features which makes easier to manage campaigns and increase its reach across all the devices for specific location with time scheduling facility.

Key Features in Enhanced Campaigns :

Ad Extensions at Campaign level as well as at adgroup level.

Schedule Ad Extensions for specific days, times etc.

Mobile Specific Sitelinks

Easy to edit extensions without resetting old performance data.

Easy to check individual sitelink's performance

Now track calls & app downloads.

Enhanced Bid Adjustments for devices, time duration etc.

To know more read here : https://support.google.com/adwords/answer/2909484

Google AdWords Launching Enhanced Campaigns

Big Google AdWords Update : Enhanced Campaigns

Remarketing with Google Analytics

Remarketing with Google Analytics

Connect Twitter & Facebook via tweetface

Do you know that you can now : Write Long Tweets, Add Pictures, Videos and Documents, Do Twitter & Facebook status updates in one go. Click http://bit.ly/Xp9nKQ to open with Facebook Click http://bit.ly/RJoZGM to open with Twitter

Remarketing with Google Analytics

Webinar: Introduction to Remarketing with Google Analytics

Web Analytics Approaches by Avinash Kaushik

Successful Web Analytics Approaches - Avinash Kaushik

Get Analytics Conversion Data In Adwords

Import Analytics Conversion Data In Adwords

Intoduction To Google Tag Manager

What is Google Tag Manager?

Multi Channel Funnels In Google Analytics

What are Multi Channel Funnels in Google Analytics?

Creating Good Campaign Structure in Google AdWords

How To Start With Good Campaign Structure in Google AdWords ?

Ad Delivery Methods In Google AdWords

Ad Rotation

Unsampled Reports In Google Analytics

Unsampled Report

Sub Domain Tracking in Google Analytics

Sub Domain Tracking

Topics & Audiences targeting in Google Display Network

Like Our Facebook Page

Google AdWords Editor 9.5 Released

Do you know that you can now : Write Long Tweets, Add Pictures, Videos and Documents, Do Twitter & Facebook status updates in one go.

Click http://bit.ly/Xp9nKQ to open with Facebook
Click http://bit.ly/RJoZGM to open with Twitter