tag:blogger.com,1999:blog-3584030Wed, 02 Nov 2011 15:48:19 +0000News and press about or of interest to Marcia Feldman & Associates, and our clients.http://blog.marciafeldman.com/noreply@blogger.com (Michelle Feldman)Blogger28125tag:blogger.com,1999:blog-3584030.post-3959136058541701417Mon, 18 Jul 2011 21:16:00 +00002011-08-01T11:35:17.857-05:00 The rise of smart phones has created a way of marketing that will soon become a standard for print media.  You may have seen mobile QR (“quick response”) codes - what looks like distorted bar codes - on printed advertisements, real estate signs, or billboards.  Some nonprofit organizations are already using these codes on their marketing pieces to drive people to their websites. Denso-Wave, a http://blog.marciafeldman.com/2011/07/increase-website-giving-with-qr-codes.htmlnoreply@blogger.com (Michelle Feldman)tag:blogger.com,1999:blog-3584030.post-6539596897042883019Sat, 29 Jan 2011 17:29:00 +00002011-02-12T11:46:27.047-06:00On January 29, Citizens for Animal Protection opened the doors to its new shelter, The Jane Cizik Center, for which Marcia Feldman & Associates ran the capital campaign. The Cizik Center is located at 17555 Katy Freeway and features a beautifully designed 21,000 square foot facility on a three and a half acre campus. Congratulations CAP on your new digs and keep up the good work with Houston'shttp://blog.marciafeldman.com/2011/02/cap-opens-new-shelter.htmlnoreply@blogger.com (Michelle Feldman)tag:blogger.com,1999:blog-3584030.post-6017404448070239423Wed, 26 Jan 2011 17:46:00 +00002011-02-12T11:57:02.655-06:00Begun in summer of 2010, the Catholic Archdiocese of Houston/Galveston Cardinal's Circle has already raised more than a million dollars for Catholic schools. According to the Texas Catholic Herald, Committed to keeping Catholic education alive in the Archdiocese’s urban areas, 187 individuals and parishes have pledged $1.13 million to “The Cardinal’s Circle for Excellence”: a fund that will http://blog.marciafeldman.com/2011/01/cardinals-circle-raises-more-than-1m.htmlnoreply@blogger.com (Michelle Feldman)tag:blogger.com,1999:blog-3584030.post-6240411176892579261Wed, 12 Jan 2011 17:14:00 +00002011-02-12T11:29:07.661-06:00For this year's Boy Scouts of America year-end appeal, Marcia Feldman & Associates designed a letter that focused on diversity and featured a scouting family's success story. The appeal was a great success, with a fifty percent increase over last year's donation total.http://blog.marciafeldman.com/2011/02/bsa-year-end-appeal.htmlnoreply@blogger.com (Michelle Feldman)tag:blogger.com,1999:blog-3584030.post-4179509498259954991Sat, 18 Sep 2010 20:08:00 +00002010-09-18T15:21:38.241-05:00The Diocesan Services Fund mailing and marketing campaign has met the goal of twelve million dollars for the sixth consecutive year. Marcia Feldman & Associates created the design and copy, and managed production and mailing for more than a half a million direct mail pieces, as well as creating brochures and posters. DSF, which operates under the Archdiocese of Galveston-Houston, supports more http://blog.marciafeldman.com/2010/09/diocesan-services-fund-meets-12m-goal.htmlnoreply@blogger.com (Michelle)tag:blogger.com,1999:blog-3584030.post-5238487450206079095Mon, 13 Sep 2010 19:52:00 +00002010-09-18T15:07:49.323-05:00Charity Guild of Catholic Women dedicates a new facility for its ever popular and successful resale shop, located on Lovett Boulevard in Houston, Texas.  In 2008, Charity Guild of Catholic Women embarked on an ambitious campaign to expand its resale shop's capacity from 19,800 square feet to 34,800 square feet to meet rising demand.  The resale shop plays a significant role in the Charity Guild'shttp://blog.marciafeldman.com/2010/09/charity-guild-resale-shop-open-for.htmlnoreply@blogger.com (Michelle)tag:blogger.com,1999:blog-3584030.post-3254349916195232685Wed, 01 Sep 2010 19:22:00 +00002010-09-18T14:33:34.272-05:00Marcia Feldman & Associates welcomes a new client, Camp for All.  Camp for All operates camps year-round where those with special needs and challenging illnesses can socialize and gain skills and independence while relaxing and having fun.http://blog.marciafeldman.com/2010/09/new-client-camp-for-all.htmlnoreply@blogger.com (Michelle)tag:blogger.com,1999:blog-3584030.post-5754320597551263983Mon, 30 Aug 2010 20:21:00 +00002010-09-23T10:09:18.527-05:00In May 2008, Citizens for Animal Protection relaunched its website, with a crisp and cheerful redesign spotlighting an online donation form, news and blog columns, event listings, contact forms, and a host of other features.  At the same time, CAP created an email newsletter that it mails out quarterly to supporters, with a message from the executive director Kappy Muenzer, featured adoptions, http://blog.marciafeldman.com/2010/08/caps-increases-online-donations-by-40.htmlnoreply@blogger.com (Michelle)tag:blogger.com,1999:blog-3584030.post-7536557888120404552Tue, 15 Jun 2010 20:36:00 +00002010-09-23T10:30:52.385-05:00The Archdiocese of Galveston-Houston launches Cardinal's Circle to support Inner City Catholic Schools. Marcia Feldman & Associates will develop and produce the brochure and two mailings for the Archdiocese.  According to the Texas Catholic Herald, "The program expands financial support for students from low-income families who are seeking a Catholic education. By enlisting at least 250 people tohttp://blog.marciafeldman.com/2010/06/cardinals-circle.htmlnoreply@blogger.com (Michelle)tag:blogger.com,1999:blog-3584030.post-2168883796292222294Wed, 17 Mar 2010 19:47:00 +00002010-09-18T14:51:37.909-05:00Marcia Feldman & Associates welcomes Julia Ideson Library Preservation Partners.  The Ideson Library is a historic library located in downtown Houston and the the Preservation Partners are working to build a state-of-the-art archival wing,  strengthen the infrastructure of the original building, and create a welcoming environment, including a reading room and gardens.http://blog.marciafeldman.com/2010/03/julia-ideson-library-preservation.htmlnoreply@blogger.com (Michelle)tag:blogger.com,1999:blog-3584030.post-6692383791876581632Fri, 12 Feb 2010 20:41:00 +00002010-09-18T14:46:28.768-05:00Marcia Feldman & Associates is beginning a new campaign for Methodist Hospital Foundation.  The Foundation empowers donors to support particular areas of interest with the Methodist Hospital system and is vital to Methodist's role in leading medicine. http://blog.marciafeldman.com/2010/02/methodist-hospital-foundation.htmlnoreply@blogger.com (Michelle)tag:blogger.com,1999:blog-3584030.post-6109872259865787739Mon, 14 Jul 2008 18:17:00 +00002010-09-18T14:33:50.795-05:00Marcia Feldman & Associates welcomes AMIGOS as a new client. According to AMIGOS, "For more than four decades, Amigos de las Américas (AMIGOS) has facilitated transformational community service involving more than 20,000 youth Volunteers and thousands of communities in Latin America."http://blog.marciafeldman.com/2008/07/new-client-amigos.htmlnoreply@blogger.com (Michelle)tag:blogger.com,1999:blog-3584030.post-1285559942370471887Wed, 18 Jun 2008 19:34:00 +00002010-09-23T10:08:52.719-05:00Marcia Feldman & Associates welcomes Charity Guild of Catholic Women, which runs a resale shop and supports numerous local charities that benefit children, notably the San Jose Clinic, one of the oldest charity clinics in the country.http://blog.marciafeldman.com/2008/06/charity-guild-of-catholic-women.htmlnoreply@blogger.com (Michelle)tag:blogger.com,1999:blog-3584030.post-8639995549635052086Tue, 05 Feb 2008 20:15:00 +00002010-09-18T14:34:06.437-05:00Marcia Feldman & Associates welcomes Boy Scouts of America Sam Houston Area Council, which manages programs in sixteen southeastern Texas counties. In addition to promoting routine scouting activities and troops, the Council also runs "five different council-owned camps that offer everything from low-impact hiking and backpacking… to a wilderness fort, Native American village and treasure http://blog.marciafeldman.com/2008/02/new-client-boy-scouts-of-america.htmlnoreply@blogger.com (Michelle)tag:blogger.com,1999:blog-3584030.post-114004636977736917Wed, 15 Feb 2006 23:30:00 +00002006-02-15T20:04:23.020-06:00 New package design, segmented data base and a great message snags major gift for the University of Houston. A newly designed 6" by 9" package about Cougar Pride brought in the largest gift to date through direct mail at the University of Houston --- $50,000 from an alumni who had not given to the University for nearly two decades. Katy McFall, Director of Annual Giving, worked hard on special http://blog.marciafeldman.com/2006/02/new-direct-mail-campaign-wins-major.htmlnoreply@blogger.com (Michelle)tag:blogger.com,1999:blog-3584030.post-114004617175525585Wed, 15 Feb 2006 23:21:00 +00002006-02-15T19:43:23.723-06:00 CAP has been a client of MF&A for the past 11 years and has experienced steady growth. The direct mail program has become an important part of the operating budget. Kappy Muenzer, Executive Director of CAP states, "Marcia and I have worked hard together to create a direct mail program that features real stories and real animals that CAP has helped. Marcia's targeted list prospects have http://blog.marciafeldman.com/2006/02/cap-experiences-record-growth-in.htmlnoreply@blogger.com (Michelle)tag:blogger.com,1999:blog-3584030.post-114003515834521990Wed, 15 Feb 2006 20:15:00 +00002006-02-15T14:25:58.363-06:00Marcia Feldman & Associates was privileged to assist with creating and executing the successful 2005 Diocesan Services Fund appeal for the Archdiocese of Galveston-Houston. The goal for the appeal was $9.1 million. According to the February 10 edition of the Texas Cathoic Herald "More than 52,000 donors gave approximately $9.7 million to help the Archdioces of Galveston-Houston continue its http://blog.marciafeldman.com/2006/02/dsf-2005-appeal-overwhelming-success.htmlnoreply@blogger.com (Michelle)tag:blogger.com,1999:blog-3584030.post-112983343280804133Thu, 20 Oct 2005 18:04:00 +00002006-02-15T19:40:59.416-06:00Marcia Feldman & Associates welcomes our new client, the University of Texas at San Antonio. MF&A is developing and implementing an annual fund direct mail program to alumni for this institution of higher education. UTSA has three campuses, 1604 Campus, Downtown Campus and the Institute of Texan Cultures, that serve residents of the San Antonio area and Southeast Texas. With more than 27,000 http://blog.marciafeldman.com/2005/10/utsa-and-depelchin-join-mfa.htmlnoreply@blogger.com (Michelle)tag:blogger.com,1999:blog-3584030.post-109997318576773368Tue, 09 Nov 2004 03:47:00 +00002006-02-15T19:42:29.836-06:00Marcia Feldman & Associates welcomes two new clients - Neuhaus Education Center and the Diocese of Galveston-Houston. Neuhaus Education Center Founded in 1980, Neuhaus provides a proven, multisensory approach to teaching the basic language skills of reading, writing, and spelling to all students, including those with language-learning differences, especially dyslexia. The Center, a nonprofit http://blog.marciafeldman.com/2004/11/new-clients-neuhaus-education-center.htmlnoreply@blogger.com (Michelle)tag:blogger.com,1999:blog-3584030.post-107215734905836651Tue, 23 Dec 2003 15:57:00 +00002006-02-15T19:44:31.056-06:00The Ten Commandments of Data Management Understanding how data is used -- for merge/purge operations, laser printing of personalized letters, ink jetting of outside envelopes and post office regulations -- is extremely important to successful mail delivery. Here are ten rules for effective data management: 1. Line Length: Each line should have no more than FIFTY (50) characters. Eliminating http://blog.marciafeldman.com/2003/12/optimizing-direct-mail-campaigns.htmlnoreply@blogger.com (Michelle)tag:blogger.com,1999:blog-3584030.post-107091866059609480Mon, 08 Dec 2003 21:26:00 +00002006-02-15T19:45:51.783-06:00Marcia Feldman & Associates welcomes two new clients: Young Life Greater Houston Region: This sixty-two-year old organization has helped thousands of teens connect with each other and God through an active, group oriented ministry. In Houston, Young Life is in over 60 schools offering a fun, upbeat program, summer camp and even sponsored college tours. Young Life's regional development http://blog.marciafeldman.com/2003/12/young-life-and-camp-cho-yeh-join-mfa.htmlnoreply@blogger.com (Michelle)tag:blogger.com,1999:blog-3584030.post-105648293336523434Tue, 24 Jun 2003 21:55:00 +00002006-02-15T19:38:37.976-06:00Red Cross Mailing Support Our Troops was a resounding success! Even before the talks on the war in Iraq, Marcia Feldman and the Houston Red Cross determined that it was important to focus on the work of the Military Services Department. The mailing was sent to 22,000 of the chapter’s $100 and up donors who were both active and lapsed. The response was enormous – bringing in over $100,000 with http://blog.marciafeldman.com/2003/06/red-cross-supports-our-troops.htmlnoreply@blogger.com (Michelle)tag:blogger.com,1999:blog-3584030.post-200397727Sat, 07 Jun 2003 17:28:00 +00002006-02-15T19:47:38.886-06:00Marcia Feldman gave a presentation on using direct mail as a fundraising tool to Houston Postal Customer Council Conference on May 22, 2003. In this presentation, Ms.Feldman discussed the current fundraising environment in a down economy. She outlined the priniciples of using direct marketing for non-profit organizations and basic steps for a successful campaign, including promoting the http://blog.marciafeldman.com/2003/06/hpcc-presentation-2005.htmlnoreply@blogger.com (Michelle)tag:blogger.com,1999:blog-3584030.post-85317482Mon, 05 Aug 2002 23:38:00 +00002006-02-15T19:48:24.086-06:00SURVEY FINDS CHARITABLE GIVING BY WEALTHY REMAINED CONSTANT IN 2001According to the Association of Fundraising Professionals, "A newly released survey titled Wealth Management Survey of High Net Worth, has found that despite an unstable economy in 2001, wealthy Americans have remained constant in their charitable giving..."http://blog.marciafeldman.com/2002/08/2001-contributions-by-wealthy-remain.htmlnoreply@blogger.com (Michelle)tag:blogger.com,1999:blog-3584030.post-85292414Mon, 29 Jul 2002 07:14:00 +00002006-02-15T19:40:06.296-06:00MF&A Clients in US News & World Report's Best HospitalsIn June 2002, MF&A took on a new client - The Institute of Research and Rehabilitation (TIRR). According to TIRR, TIRR retained its top ranking in the recently released "America's Best Hospitals" in US News & World Report. For the past thirteen years, TIRR has topped the list and has obtained the number one spot for rehabilitation in the http://blog.marciafeldman.com/2002/07/tirr-and-texas-childrens-named-top-us.htmlnoreply@blogger.com (Michelle)