Marc Porcelli

When Users Pay Attention To Online Ads

Marc Porcelli — Sat, 09 May 2009 00:53:44 +0000

Have you ever wondered when users are more likely to pay attention to an online advertisement? eMarketer has research that tells us when and by what age...

Ad:tech San Francisco

Marc Porcelli — Tue, 21 Apr 2009 02:24:25 +0000

Ad:tech San Francisco

Seasonality in Online Marketing – Marketing Opportunity Through Usage Fluctuations

Marc Porcelli — Thu, 16 Apr 2009 16:00:45 +0000

Seasonality plays a significant, yet underutilized role in online marketing. We all know about temperate changes in seasonality, but as online marketers, how many of us appreciate the true significance that seasonality plays on our campaigns?

Segmented Acquisition Vs’ Relevant Relationship Building

Marc Porcelli — Tue, 14 Apr 2009 17:46:50 +0000

There are numerous strategies that can be implemented to acquire new users online. Some organizations will choose to acquire through segmentation, but few acquire or enhance user experience through relevant relationship building.

Conversions and Order Size Will Replace Clicks and Visits

Marc Porcelli — Mon, 13 Apr 2009 22:14:51 +0000

Marketers are increasingly under pressure to find more actionable and accountable means to spend their budgets effectively...

Affiliate Marketing Weekly Re-cap

Marc Porcelli — Sun, 12 Apr 2009 22:27:16 +0000

Unintentionally, I seem to be on a re-cap craze this weekend. As my time has been increasingly limited the past few months, I have not kept up with...

Weekly Social Networking Digest

Marc Porcelli — Sun, 12 Apr 2009 13:38:17 +0000

Jeremiah Owyang has a great weekly social networking digest that he blogs on. I picked out a few key points from his post this week regarding Facebook.

Interesting Weekly Online Dating Video Wrap-up

Marc Porcelli — Sun, 12 Apr 2009 01:47:15 +0000

Mark Brooks from OnlinePersonalWatch.com has an interesting five-minute video summary.

Facebook Connect

Marc Porcelli — Sat, 11 Apr 2009 02:12:28 +0000

The idea of DataPortability has always been fascinating to me. From a conversion standpoint, it is significant...

Recession proofing your affiliate marketing

Marc Porcelli — Fri, 03 Apr 2009 13:02:47 +0000

There are Ten good reasons to Recession proof your affiliate marketing campaign.