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	<title>Marc Scibelli | Creative Director</title>
	
	<link>http://www.marcscibelli.com</link>
	<description>Creative Director</description>
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		<title>Brand is story.</title>
		<link>http://www.marcscibelli.com/brand-is-story/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=brand-is-story</link>
		<comments>http://www.marcscibelli.com/brand-is-story/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 22:15:27 +0000</pubDate>
		<dc:creator>Marc</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.marcscibelli.com/?p=273</guid>
		<description><![CDATA[Its not just about telling people about benefits and promises. You need to find the core story at the heart of your brand then create narratives based on it and... <a class="read-more" href="http://www.marcscibelli.com/brand-is-story/">Read The Rest &#8594;</a>]]></description>
			<content:encoded><![CDATA[<p>Its not just about telling people about benefits and promises.<br /> You need to find the core story at the heart of your brand then create narratives based on it and publish those narratives across all relevant media in weird and wonderful ways.</p>
<p>From your friends at <a href="http://www.storyworldwide.com">Story</a>:<br />
<iframe width="560" height="349" src="http://www.youtube.com/embed/4NyXzir2yKg" frameborder="0" allowfullscreen></iframe></p>
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		<title>Q1 2010 – Highest Internet Advertising Revenue</title>
		<link>http://www.marcscibelli.com/advertising-revenue/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=advertising-revenue</link>
		<comments>http://www.marcscibelli.com/advertising-revenue/#comments</comments>
		<pubDate>Fri, 22 Oct 2010 18:55:42 +0000</pubDate>
		<dc:creator>Marc</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.marcscibelli.com/?p=265</guid>
		<description><![CDATA[Good news in 2010? Maybe. According to the recently released results of the IAB Internet Advertising Revenue Report conducted by PricewaterhouseCoopers &#8211; Q1 saw the highest revenue ever for internet... <a class="read-more" href="http://www.marcscibelli.com/advertising-revenue/">Read The Rest &#8594;</a>]]></description>
			<content:encoded><![CDATA[<p>Good news in 2010? Maybe.</p>
<p>According to the recently released results of the IAB Internet Advertising Revenue Report conducted by PricewaterhouseCoopers &#8211; Q1 saw the highest revenue ever for internet advertising.</p>
<p>Looks like retail made the lion’s share but CPG saw a 6% growth over last year. What’s interesting to me is that we’re still seeing performance based going up over CPM. Still waiting to see CPM go away altogether.</p>
<p>Good argument for having better and better analytics/tracking in-house.</p>
<p>View the full report <span style="text-decoration: underline;"><span style="color: #ff0000;"><a href="http://www.iab.net/AdRevenueReport" target="_blank">here</a></span>.</span></p>
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		<title>Dramatic Information Graphics</title>
		<link>http://www.marcscibelli.com/dramatic-information-graphics/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=dramatic-information-graphics</link>
		<comments>http://www.marcscibelli.com/dramatic-information-graphics/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 20:26:18 +0000</pubDate>
		<dc:creator>Marc</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.marcscibelli.com/?p=190</guid>
		<description><![CDATA[Stunning motion graphics for a new film about education in America. TakePart: Participant Media &#8211; Waiting For &#8216;Superman&#8217; &#8211; Infographic from Jr.canest on Vimeo.]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">Stunning motion graphics for a new film about education in America.</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="225" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=12677264&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="225" src="http://vimeo.com/moogaloop.swf?clip_id=12677264&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: left;"><a href="http://vimeo.com/12677264">TakePart: Participant Media &#8211; Waiting For &#8216;Superman&#8217; &#8211; Infographic</a> from <a href="http://vimeo.com/jrcanest">Jr.canest</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
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		<title>TweetPromoBuilder.com</title>
		<link>http://www.marcscibelli.com/tweetpromobuilder-com-2/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=tweetpromobuilder-com-2</link>
		<comments>http://www.marcscibelli.com/tweetpromobuilder-com-2/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 09:35:00 +0000</pubDate>
		<dc:creator>Marc</dc:creator>
				<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://www.marcscibelli.com/?p=21</guid>
		<description><![CDATA[So after 2 months of development and design I&#8217;m happy to announce TweetPromoBuilder.com is ready to go. We created Tweet Promo Builder so that anyone could create a customized twitter... <a class="read-more" href="http://www.marcscibelli.com/tweetpromobuilder-com-2/">Read The Rest &#8594;</a>]]></description>
			<content:encoded><![CDATA[<p>So after 2 months of development and design I&#8217;m happy to announce <a title="TweetPromoBuilder.com" href="http://www.tweetpromobuilder.com" target="_blank">TweetPromoBuilder.com</a> is ready to go.</p>
<p><strong>We created Tweet Promo Builder so that anyone could create a customized twitter promotion without writing a single line of code.</strong></p>
<div style="text-align: center;"><a href="http://www.tweetpromobuilder.com"><img src="http://marcscibelli.com/wp-content/uploads/2009/08/tweet-promo-home-tm.jpg" alt="tweet_promo_home.jpg" width="360" height="338" /></a></div>
<p>Lets say you&#8217;re a website owner who often gives away white papers and presentations or you&#8217;re an online store owner who likes to offer your customers discount codes. Well rather than just giving those away, or just asking for an email address now you can require your users to send a tweet in order to get what you&#8217;re offering. So now instead of just one person getting your promo you are reaching that users followers and enticing them to come to your site, where in turn they will have the same opportunity to send a tweet to gain access to your offer, effectively sending your promotion viral.</p>
<p><strong>How it basically works on a site:</strong></p>
<ol>
<li>A user visits a page or site with your Tweet Promo.</li>
<li>They opt-In for your offer and send the tweet you&#8217;ve required</li>
<li>Automatically, a tweet featuring your promo is posted on their Twitter feed seen by all their followers. Then, using Twitter&#8217;s own API, the system immediately confirms that their tweet was sent</li>
<li>User instantly gets access to your promo code, a website, or file to download</li>
</ol>
<p>Normally to create something like this you&#8217;d have to hire a programmer familiar with Twitter&#8217;s API every time you wanted to run a promotion.</p>
<p>Instead, subscribers to Tweet Promo Builder can simply customize a new promotion from the options available through their control panel. They can offer their viewers a promo code, a web page, or if they&#8217;re a premium subscriber- a file.</p>
<div style="text-align: center;"><a href="http://www.marcscibelli.com/wp-content/uploads/2010/04/tweet_3.jpg" rel="shadowbox[post-21];player=img;" title="tweet_3"><img class="aligncenter size-medium wp-image-184" title="tweet_3" src="http://www.marcscibelli.com/wp-content/uploads/2010/04/tweet_3-300x283.jpg" alt="" width="300" height="283" /></a></div>
<div style="text-align: center;"></div>
<div style="text-align: center;"><em>TweetPromoBuilder &#8220;Create a Promotion&#8221; Screen</em></div>
<p>Our Tweet Promo Builder system instantly generates the necessary code &#8211; Then they simply copy and paste the code to their site or blog.</p>
<div style="text-align: center;">
<p><img src="http://marcscibelli.com/wp-content/uploads/2009/08/backend2.jpg" alt="backend2.jpg" width="360" height="233" /></p>
<p><em>TweetPromoBuilder &#8220;Code Generation&#8221; Screen</em></p>
</div>
<div style="text-align: left;">
<p>Subscribers will even be able to track their promotions, seeing when and who tweeted their message, creating another lead generation opportunity.</p>
</div>
<div style="text-align: center;">
<p><img src="http://marcscibelli.com/wp-content/uploads/2009/08/tweet-reports.jpg" alt="tweet_reports.jpg" width="360" height="152" /></p>
<p><em>TweetPromoBuilder &#8220;Promo Reports&#8221; Screen</em></p>
<div style="text-align: left;">Here&#8217;s an example &#8211; try it and get a code for 20% off the monthly subscription price at TweetPromoBuilder.com</div>
</div>
<p>I also created a video walk-through to help illustrate the features and how the whole thing works on any site.</p>
<div style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/o2r8HKIsIbw&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/o2r8HKIsIbw&amp;hl=en&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></div>
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		<title>VertiyoView.com</title>
		<link>http://www.marcscibelli.com/vertiyoview-com/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=vertiyoview-com</link>
		<comments>http://www.marcscibelli.com/vertiyoview-com/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 01:55:43 +0000</pubDate>
		<dc:creator>Marc</dc:creator>
				<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://www.marcscibelli.com/?p=82</guid>
		<description><![CDATA[Available exclusively to Vertiyo Creative clients, VertiyoView constantly monitors the relevant conversations happening about your brand or topic of interest on social networking sites, twitter, Blogs and Web sites.]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a class="thumb" href="http://www.marcscibelli.com/wp-content/uploads/2010/04/VertiyoView-Social-Media-Monitor2.jpg" rel="shadowbox[post-82];player=img;" title="VertiyoView | Social Media Monitor"><img title="VertiyoView | Social Media Monitor" src="http://www.marcscibelli.com/wp-content/uploads/2010/04/VertiyoView-Social-Media-Monitor2-300x197.jpg" alt="" width="300" height="197" /></a></p>
<p>Available exclusively to Vertiyo Creative clients, VertiyoView constantly monitors the relevant conversations happening about your brand or topic of interest on social networking sites, twitter, Blogs and Web sites.</p>
<p style="text-align: center;"><a href="http://www.marcscibelli.com/wp-content/uploads/2010/04/VertiyoView-details.jpg" rel="shadowbox[post-82];player=img;" title="VertiyoView | details"><img class="size-medium wp-image-186  aligncenter" title="VertiyoView | details" src="http://www.marcscibelli.com/wp-content/uploads/2010/04/VertiyoView-details-300x291.jpg" alt="" width="300" height="291" /></a></p>
<p style="text-align: center;"><a href="http://www.marcscibelli.com/wp-content/uploads/2010/04/VertiyoView-tweets.jpg" rel="shadowbox[post-82];player=img;" title="VertiyoView | tweets"><img class="size-medium wp-image-187  aligncenter" title="VertiyoView | tweets" src="http://www.marcscibelli.com/wp-content/uploads/2010/04/VertiyoView-tweets-300x293.jpg" alt="" width="300" height="293" /></a></p>
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