Strategic Marketing Communications Blog

Google Updates for 2012 - Dallas Search Engine Opimization (SEO)

noreply@blogger.com (Marcus Kaiser) — Fri, 30 Dec 2011 19:25:00 +0000

Heads Up -- in the first half of 2012, Google plans to radically change how they rank websites. Google is responding to the fact that many of today's searches are for local products and services (called "local search"). Over 30% of these searches are currently being done on mobile devices (smart phones, iPads, etc.) and that percentage is only expected to rise throughout 2012.

This means that people on-the-go are looking for a business near them. As search becomes more local, and even "hyper-local" (down to your neighborhood and immediate surroundings), Google will RE-RANK websites.

Much of that upcoming change to Google's algorithms has to do with determining what is close by the customer searching. Thus a prospect in downtown Dallas and a prospect in Plano, doing an identical search, will get significantly different search engine results. (There have already been some small steps by Google in that direction, but come May 2012, your search results will become radically different depending on your location.)

Get Customer Visibility Strategies working FOR Your profits. Call 877-858-0071.

Evolve or Go Extinct
If you don't adapt your search engine marketing, you can easily FALL OFF rankings and lose significant local market share. That means that your precious SEO work will be eclipsed by the "location factor" in Google's new search algorithms.

What does it mean to adapt successfully?
That is the million dollar question. I will give you one hint -- it means all websites and web pages will need NEW METATAGS added to them that have to do with telling Google your location, your store hours and so forth. There's much more meat to that answer, but I just want to whet your appetites.

Your Action Item
How does this affect your business? If you're not asking that, you should be! This change is a massive OPPORTUNITY for those on top of the change, who step up and proactively take advantage of this to more effectively reach new local prospects. Those who procrastinate or hesitate in their search engine marketing are essentially choosing extinction as they will be buried underneath the early adopters.

Promise Productions has been very successful with providing businesses high page rank for optimum visibility to clients both national and local. We have aggressive strategies designed to capture market share and profits for you. The combination of search engine marketing strategies we have provided clients measure in tens of millions of extra profits won. Come, get in on advanced visibility campaigns for your products and services.

Your business will want to GAIN ground and not LOSE ground with these visibility changes, so call 877-858-0071 today.

People To People Marketing

noreply@blogger.com (Marcus Kaiser) — Mon, 13 Jun 2011 16:53:00 +0000

I believe that all marketing is essentially People To People marketing. Whether you are selling jet airplanes, hamburgers, or electronics -- a human being ultimately makes the decision.

And that means your product or service has to MEET THE NEED of a business or prospect (both of which are made of individuals). So appealing to the universal human needs, however the specifics may spell out, is the key to truly serving and truly motivating a positive action from your target.

But enough talk, here's a video to watch, and if you believe as we believe, then it makes sense to use us to grow your profits by calling 877-858-9971.

Digital Media / Adversiting Guru - Marcus Kaiser

noreply@blogger.com (Marcus Kaiser) — Sun, 12 Jun 2011 21:53:00 +0000

There are interactive marketers talk about working in the interactive space since it took off in the mid-90s, and then there are those who actually worked in the space. Marcus Kaiser is one of those who has successfully navigated the interactive world since “Day 1,” and today he leads all of our interactive initiatives.

Before founding Promsie Productions, Marcus ran Covenant Designs Marketing Communications, a full-service interactive agency that he launched around 2000. His agency provided interactive solutions to an impressive roster of companies, including Hughes Data Systems, Lockheed, Verizon Superpages, Landsafe, Fujitsu and EDS as well as many local startups. He loves taking the high-end marketing strategies of the Fortune 50 and applying them to the needs to local business owners of all sizes.

Specialties: Internet marketing [email + social + viral + search], search engine marketing [PPC, Google Boost Ads, Facebook Ads], web application strategy, development and management [CMS + Ecommerce + project management + analytics], online brand strategy lead generation.

His focus these days is tapping the potential of online video marketing leveraged with social media marketing.

FOr all this and more, visit: http://PromiseProductionsUSA.com or simply call 877-858-0071.

Traditional Digital Media vs New Media Marketing

noreply@blogger.com (Marcus Kaiser) — Tue, 07 Jun 2011 23:23:00 +0000

When consumers and advertisers made the shift from print to online a few years ago, ad agencies followed suit and began talking about "digital media".

What this mean right at first was taking the marketing piece of the printed brochure and translating it up on a company web page. We all soon learned that the web could do so much more than that.

Call it Interactivity 2.0 -- we can now listen and learn online. As a business, we can learn about our customers and better listen to their needs. We're no longer simply dishing out what we thought of providing and we're listening and responding in a way that is both systematic and personalized. Customer service can now be as personal -- or impersonal -- as we want.

The shift from "push" advertising to interactive communication let's us have freedom in giving and getting more of what we want.

No matter what kind of business you are in, you are in the business of customer service -- of meeting human needs. The companies that embrace the methodologies Promise Productions provides for caring for their customer will thrive! And those that still try to "push" their info or message or products will see people migrating to more responsive competitors.

At Promise Productions, we see marketing as communicating. The technology is the means to serve more effectively and, as a natural byproduct, command higher margins and the lion's share of the marketplace. For better profits through better service, call Promise Productions today at 877-858-0071.

Why Video Wins in Today's Marketing Equation

noreply@blogger.com (Marcus Kaiser) — Sat, 04 Jun 2011 03:31:00 +0000

To increase your market-share and gain the new customers / clients that make for higher profits, you must win the hearts, minds and pocketbooks of your prospects. That means winning their trust.

Trust-based marketing is most powerfully done through video. Broadband Internet, powerful smart-phones and rich media now means that video communication can present the value of your products and services with an effectiveness like nothing else!

Video marketing is increasingly the deciding factor that separates the market leader from the competition in industry after industry. Video delivers benefits include personalization, competitive advantage and cost-effective persuasion power!

Video, if done from from professional tastefulness and authenticity, can promote trust in your products and services faster than any other marketing method. This is because video marketing does more than tell, it SHOWS what you have to offer.

Here are seven golden ways video marketing outperforms static web content in the competition for the lions' share of the profits:

1. Video Attracts New, Relevant Search Traffic
No conversation about ebusiness is complete without discussing search engine optimization (SEO). Your business cannot gain on a competitor until consumers know it exists and can easily find it organically in the search engines.

Today, businesses that utilize video assets have an almost unfair advantage, since Google is structuring its search engine results to reward sites that include video. According to Forrester, any given video in an index of searchable keywords has a 50 times better chance of appearing on the first page of results than any given text webpage.

It only makes sense to spend 50 times the budget on professional video marketing, optimized and tagged for search engines. Like I said, no other method can say that! There is no better way to reward yourself and your company than giving yourself a professional video profile.

To better promote their video investments and derive the greatest SEO rewards, companies are making videos more accessible to visitors, making overview videos, making videos on specific products and services, making videos that answer customer's questions, and automating video production in order to have video available as soon as new products are introduced.

2. Video Assets Can be Easily Syndicated
That's right; video can be spread and shared online in more places and to more devices that your prospects use than ever before!

Online video is usually channel-blind. By syndicating video properties to multiple sites — including YouTube (the second largest search engine today) — businesses extend their reach to innumerable eyeballs. In addition to traditional channels, online video plays equally well via mobile networks, TV, and in-store screens. It is a cost-effective way to maintain brand consistency and strengthen consumer awareness.

The masses are abandoning TV, or watching video on their smart-phones and iPads WHILE the TV is on! They are not paying attention to cable, to newspapers, but rather to their computers screens, watching more and more online video each day. Why not make your presentation where your audience is eager to listen... and watch!

3. Video Marketing Encourages Sharing
Videos are far more likely to be passed and shared than text-based pages. Additionally, a video thumbnail on a social media platform — Facebook, for example — grabs more attention than static text and often results in more comments, more “Likes,” and more traffic to the brand’s website. When you like or share a video link, a thumbnail appears on your wall and is also seen by your friends.

According to a study from YouBrand, pictures and video within Facebook get engaged with and clicked more often than just text and questions. From every angle, video simply "wins" hands down.

4. Video Engages Site Visitors
Video provides a familiar user interface for site visitors. When videos are properly produced, they captivate your audience. Instead of the need to navigate, scroll and click to access information, the video is a one-stop shop for information. It takes less energy than the hassle of reading and the user is engaged until he or she is ready to follow an embedded call-to-action. Today’s automated video production platforms easily enable this flow, in many cases directing visual and auditory calls-to-action that guide the viewer to a shopping cart.

5. Video’s “Halo Effect” Drives Conversions
The next best thing to a one-on-one demonstration in person from your VP of sales, Video Marketing can give customers an in-depth view of a product or a demonstration that quells any hesitancy they might have about purchasing online.

Moreover, the peace of mind the customer gains from the video seeps into the way he or she feels about the brand and website overall, making both trust and credibility soar! This is essential to gaining market share, especially for businesses that sell products in a competitive landscape.

6. Video Increases Customer Loyalty
Video newsletters are more likely to attract consumer attention. By some estimates, the open rate for a video newsletter is 200% to 300% than for a text-based newsletter. While many brands compete for consumer attention with the latter, those who employ video stand out from the crowd.

These video communications can be personalized for each recipient with individualized greetings, references to previously purchased items, or offers based on shopping history, geography and segmentation.

7. Video Creates Online Personalization
By improving and tailoring the customer experience, online retailers in every sector have increased customer loyalty, conversion rates and average order price. The quality of online personalization continues to rise and in many cases can rival or actually outperform the “live” physical shopping experience.

You have experienced it, I experience it -- you are at the store with a question or trying to compare a product, but the salesperson is either absent, helping someone else, or not knowledgeable enough about the specifics of the item. So shoppers naturally turn online for product reviews, community wisdom that is less biased and more well-rounded than any single salesperson could ever be! Make a video that answers how a product is used and voila -- you just paved the way to a sale... and a rave review that converts into many more sales!

That means video marketing is THE key factor in gaining market share, since consumers increasingly shop online but still express a desire for the personal dimension (the social aspect of in-person browsing).
When prospects go to a store, they get recommendations and help from in-store staff who point them to relevant products -- under more and more rare ideal circumstances.

But Video Marketing delivers this experience online -- literally in the very palm of your hand -- with far less variability and chance. With new technologies that offer personalized video created on-the-fly, ebusinesses can bridge the gap between live and virtual experiences.

8. Video Production Costs Less while its ROI continues to Rise!
Online video clearly has an impact on competitive advantage. But is it feasible for most companies? Thanks to today’s video production technology, the answer is “YES.”

Two decades ago, no, but today, yes. Today we hardly think about the steps required to update or add web content: Images and text are now template-based, database-driven and easier to manipulate than ever. Video production is experiencing a similar change. While many website owners once fought the limitations of manually produced videos — including slow production times and prohibitive costs — today’s solutions are both cost effective and high quality.

Today, online video production dramatically increases a business’s competitive advantage while creating a much more positive shopping experience for the user.

The longer you wait to embrace video, the more money and market-share slips through your fingers – right into the hands of competitors waking up to the power of online video marketing.

Why not put a marketing-savvy Dallas Video production firm to work on your behalf? Call Promise Productions today at 877-858-0071.

Dallas Business Website Success - Powerful Design + Marketing Savvy

noreply@blogger.com (Marcus Kaiser) — Thu, 02 Jun 2011 02:54:00 +0000

At Promise Productions we came from graphic design roots, but quickly developed the marketing savvy that made the difference between a great looking website and a great looking website that makes your business tons of profits.

Our websites are distinguished by these two area of exceptional value:

• Marketing-Savvy

• Search Engine Friendliness

This is because being found by your ideal prospects and having them respond in a strong and positive way to the how your products/services are presented, ends up making all the difference between companies that struggle and companies that thrive!

Here are some areas of Dallas website design and development that we have had much success with in our 10+ year track record of results:

• Contractor Website Design
As a Dallas contractor, using a professional web design company not only sets you above your compeition, it positions you to be trusted and responded to for more jobs.

• Ministry Website Design
We provide complete turnkey website design services for churches and other religious organizations. We are savvy both on the design needs and the feature sets that make for an effective presentation and an organization's online communication hum.

• Medical & Dental Website Design
We have been providing web design and development for the medical & dental industries for many years. Small, local practices to large, multi-location firms enjoy our ability to design and structure their information in ways that their patients respond to easily. Our understanding of what a medical type of business needs to accomplish on the web empowers us to deliver superior results from your practice's website.

• Property Website DesignThis could mean a custom home builder website, apartment complex website or property management company web site. We have an amazing ability to use powerful visuals to sell your product - your property. We know how to make them search engine friendly and have generated our clients tens of millions in additional revenue as a result!

Other two areas include attorney websites and industrial portals. All this sounds like different categories, and it is, but our understanding of these kinds of businesess, their marketplace, and their customer needs forms the foundation for an effective website that is a business success!

We've seen, time and time again where a very business-savvy web design like ourselves gives your business a strong edge that amplifies your profits for years. Put our skills, our experience and our passion for your success to work for you!

Based in Dallas, Texas Promise Productions Marketing Communications can be reached to discuss your needs at 877-858-0071.

Promise Productions Business Development

noreply@blogger.com (Marcus Kaiser) — Fri, 27 May 2011 16:50:00 +0000

We're in the business of helping great companies succeed! Promise Production's services are about targeting, engaging and captivating your best audience.

We believe that not all customers are created equal and our marketing communications, social media management and web visibility strategies are focused on attracting your best prospects -- and by that I mean the ones you ENJOY doing business with the most... and the ones that bring optimum PROFITS.

I find that every business these days is facing one need or another. You may need strategies to get quick cash-flow while also building your brand long-term. You may have a great service and just need to let people know about it. You may want to leverage Video Marketing or Social Media to reach the next level. You may offer an innovating approach and need to differentiate yourself from the competition. You may want the power of a big ad agency without the high fees they charge.

Well if you want, you need, then this is the place you GET.

Let Promise Productions take you from where your business is to where it want's to be. But realize, you have to be open to a fresh approach -- to service -- to truly giving value in order to get market share.

Let Promise Productions serve your business with strategies tailored to forward your success -- call 877-858-0071.

Top 2 Business Mistakes

noreply@blogger.com (Marcus Kaiser) — Tue, 24 May 2011 23:06:00 +0000

There are Two Primary mistakes that both small and medium sized businesses in Dallas make that keep them in a struggle mode. These are:
1. Not Marketing
2. Not Marketing

Seriously, those without a strategic marketing plan, fail to market and thus stay in a reactionary mode. Either they are slammed with business and so they "fail to market themselves" or business is slow, and they don't have the money to market themselves. So either they are reacting to the workload and thus too busy to look ahead. Or they are too slow and desperate for the next batch of work, but without the funding or the plan to effectively promote their business.

"Marketing is all about putting a compelling message where your prospects are -- one that clearly shows you value. One that conveys that to use you is to benefit them."

That is where our Dallas business development services come in and where our marketing strategy comes in. Whatever the next step for your business' growth, come to Promise Productions and get a strategic plan we will help you implement for maximum profits. Call 877-858-0071.

Website Visibility - How To Win from Google's Panda Algorithm Ranking

noreply@blogger.com (Marcus Kaiser) — Mon, 16 May 2011 12:45:00 +0000

Friends, your website's visibility in major search engines has a lot to do with how many new prospects and business leads you enjoy. New customers are the lifeblood of many companies, which is why Promise Production's SEO / SEM / Website Promotion and Search Engine Visibility play heavily in the marketing strategy we provide to grow your profits.

It is not just your IT department or your Webmaster, but your Marketing that needs to be savvy to the evolutions in search engine marketing. Otherwise, you'll continue to aim at the target where the results "were", not where they are "today." So even if you "win" in your goals, the target keeps moving, so in reality you have missed the lion's share of the profits. Up-to-date marketing strategy is so key, along with search engine optimization, you need smarter strategy to outthink the competition!

Below is an excellent article by that underscores everything we at Promise Productions have been saying. (Nice to find experts that agree, eh?) But seriously, it boils down to a few key concepts that Promise Productions knows exactly how to implement on your behalf:

Quality Content - are your products and services communicated in a compelling way that makes their value stand out to your prospects?
Video Marketing - are you making video more and more central to getting the message out? This is a win with your customer but also a win in the search engines - but only if you do it the right way!
Quality Backlinks - how many others are talking about your brand, your products, your services. How many signposts pointing back to your website are there and how relevant This area has been one of the most elusive to do in an effective and legitimate way with search engines – until now!

Both the Video Marketing and the Quality Backlinks overlap with Social Media Marketing, but as always the exact strategies we provide is what separates winners from losers. Again, these are not just "webmaster tweaks" – they are keys your company's decision makers need to be aware of to inform the entire way you orient your marketing, sales and advertising efforts.

So contact Promise Productions for expert marketing strategy and implementation to promote your company at 877-858-0071.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Without further ado, see the below recent article by Titus for a detailed discussion of these matters:

Lately, like many full-time webmasters, I have been spending a lot of my time dealing with the Panda/Farmer Update - Google's major Algorithm Changes which they did in February 2011 with further adjustments in the months following. This update was a major "game changer" since even some very prestigious sites saw their rankings drop and the debate/fallout is still continuing as I write this material.  Figuring Out "Exactly" How Google Ranks Web Pages Has Become the "Holy Grail" of SEO.  Webmasters and marketers have been debating these "ranking factors" for over 10 years now and that discussion will continue far into the future or for as long as Google remains the dominant search engine on the planet.

Rank Local Top 10 in Google
Of course, I have formed my own opinions and views on this matter, mostly from the information I get from running 9 or 10 websites. But mainly I derive the majority of my beliefs from observations of some major "keyword battles" which I have been fighting for about as long as Google has existed.  

There are a lot of myths out there. For example, many SEO experts insist you must update your site/pages often. But I have one site which I have barely touched in over 4 or 5 years and it still ranks in the top spot in Google for its targeted keyword phrase "Internet Marketing Tools."  

Now I have been constantly building backlinks to this site over the years, but I have not updated it or changed the content much since it was created. I have a few sites which I don't promote with link building and they have dropped off the map in Google.  What this tells me about Google is that quality one-way links is a very important factor in how Google ranks pages. These keyworded links back to your homepage and to your interior pages are extremely important for getting top rankings.  

Actually, I would bet the shop, that if you ONLY concentrated on quality backlinks you would achieve those top spots in Google. While, of course, there is no need to ignore the other ranking factors, if you did, and concentrated most of your efforts on link building, you would still get to the first page of Google. At least that is how things were working...

The Panda Algorithm
  The Google Panda Update threw a monkey wrench into the whole ranking game. It is more or less, the ultimate filter which can override all the other ranking factors. It finds poor quality content and filters it out or lowers its rankings in Google's Index.  

The key here is that this Panda filter doesn't just rank your web pages, it can rank your whole site. In other words, webmasters have to worry about the over-all quality of their sites because if you have too many of what Google believes to be "poor quality pages" then your whole site could drop in their rankings.  

  If Panda struck your site, then you must take a closer look at all your content and make adjustments so that Panda (Google) perceives it as all top quality material. Also, you have to look carefully at your internal linking structure and avoid excessive "keyword spamming" within your site.

What's out: thinking that having a bunch of links within your own website pointing to a certain page will boost that page's visibility.

On-page elements must be in order and factors like site load times and speed have become more important. Writing quality, style, spelling, and grammar have also taken center stage. So too has the trust factor. Can your content or site be trusted? There is also an ongoing argument about "bounce rates" and whether or not Google can even measure these? My own opinion on this is that Google can track your every click on the web and has massive amounts of data derived from your usage of their search engine (cookies-R-us), the Chrome Browser and countless programs such as Analytics, Adsense, Maps, Gmail, YouTube, etc. All this anonymous data can be compiled, analyzed and dissected to create their ranking metrics. They would be foolish not to use this data.  

Videos are Winners  
Of course, I haven't survived on the web for this long without learning a few tricks. You must go where Google is going.  Like many others, I have noticed videos and pages with videos on them weren't hit hard by the Panda Update. Ignoring for the moment that Google owns YouTube, videos have always done well in Google SERPs and Panda hasn't changed that in any significant way.  

For years now, I have been enriching my web content and pages with videos - mainly through YouTube - not only because Google owns it, but because everybody uses it. I believe videos are a good way to get traffic and help your rankings plus videos are a form of quality content around which you can build channels and an online community.

  Because I believe videos play such an important role in Google's SERPs, I have created several channels on YouTube. And, I just recently created another channel around my main site. These channels contain simple videos and are usually created from my articles.

Hopefully, one major consequence of Panda will be that companies will have to take a closer look at all of their content and filter out the inferior stuff as well as improve site speed, minimize ads, delete pages with little or no real content, fix broken links and make sites more user-friendly. Do all this, not just to please Google, but because having a clean, fast and easy-to-navigate site filled with unique top quality content is a great way to attract more business.  

Titus Hoskins owns the copyright to this article.

Beyond SEO to Higher Website Visibility - Link Building Strategy

noreply@blogger.com (Marcus Kaiser) — Fri, 06 May 2011 15:41:00 +0000

Being Found in the search engines involves multiple disciplines.

First one must have a well-designed website with properly-written content and rich visuals.
Second your websites needs to have SEO (described below).
Third, your website needs meaningful inbound links from relevant sources. This is the most elusive part, but the part that today is the key to trumping competition. These inbound links can come from Social Media assets, but also other online sources.

SEO for a website means it is keyword-rich and avoids coding technologies that displease or confuse search engine spiders (i.e. flash, some javascript, frames, all text as text and not images depicting text, etc.). An SEO – savvy website will have keywords both in (a) the text the user reads, in the titles, and in the content designed, not for the user but (b) for the search engine spider to read – in the Metatags and in the Alt tags (those describing a photo).

Promise Productions has always been very careful to communicate and not to hype SEO as doing something beyond its powers. In our online marketing industry, we repeatedly see two fatal mistakes business owners sometimes make regarding promoting their website. (1) One is to think of SEO as a one-time event versus an ongoing process, (2) the other is to think that having the SEO described in the paragraph above is enough to rank in the top spots.

It is no longer enough that your website itself is optimized for the keywords you want to rank high for because today’s marketplace is simply too competitive with other websites doing the same. SEO can only provide a website developed according to the current best practices so your website is pleasing to search engines and not displeasing in any known way. SEO can never guarantee rank because rank is determined by multiple, changing factors, including the SEO of all competitor’s websites.

Thus an Online Visibility Marketing program is needed, focused on inbound links. That phrase is key to distinguish, becomes often 3^rd party SEO firms will claim to offer a few pieces of that. Often 3^rd party Social Media marketing firms will claim to offer pieces of that. Does social media marketing involve this? Yes in the way we approach it, but social media has many focuses, and in the pursuit of high organic ranking for a key term, it is not social media marketing in general, but strategic backlink building that best accomplishes this purpose.

To summarize, SEO attempts to overlap into this area, but not very well, Social Media Marketing defiantly overlaps this but is too broad. Thus the services proposed below are Search Marketing services using both social media methods and other proven methods to develop backlinks.

Search Marketing for the purposes of backlinks, is very distinct from SEO in that it uses assets outside of the website to make relevant links back to the website – spotlighting it in the eyes of the search engines. Social Media is used for many purposes other than increasing the visibility of a company’s website, but for our purposes here I am only speaking to how to use Social Media to most effectively raise the visibility higher in search engine results so it is found by more business prospects.

Unfortunately, there is a lot of "scary stuff" in the advertised SEO world because the less-scrululpous will "sell you" what you want to hear (quick, high results, at a nice price). Sadly, these people are not marketing strategists, they are selling a canned, automated process, designed to scam quick cash and leave the scene before it all backfires on the customer.

They don't want to take the time to really understand your business and generate truly quality content. They don't want to implement the tedious procedures to CRAFT quality links that will matter for years to come. They are search engine "speed" that ends up destroying the client.

Not wanting to do the real work that real results require, they take "shortcuts" that try to mimic the things search engines look for long enough to make off with the client's money. So unfortunately, there are many methods that will work FOR A BRIEF TIME, and you will enjoy #1 ranking for a week or so, but then BACKFIRE badly and you drop down hundreds of places in rank or get blacklisted altogether. These questionable short-term methods are all too common, even in larger SEO companies, because people are lured by the desire for immediate results (like steroids) and demand it regardless of the consequences.

While immediate gratification is an understandable desire, the horror stories around third party SEO companies abound, who often take advantage of these very "quick" demonstrated results to get large fees and then are no longer under contract when the real shit hits the fan for the client's rankings. Anything too good to be true, often is and true results that stand the test of time (and the tweaks in Google's algorithms) are always from (and this is the key to it all) legitimate content linked from legitimate sources.

Promise Productions offers the high-level online marketing strategies employed by recognized Fortune-50 companies and makes them available to medium-szed businesses for millions in profits. Call a marketing strategist today at 877-858-0071.

Dallas Advertising Agency and Strategic Marketing Firm

noreply@blogger.com (Marcus Kaiser) — Sat, 05 Mar 2011 16:12:00 +0000

Promise Productions is a Dallas-based visual marketing communications firm. Our services provide the wisest use of your marketing dollar through customized, strategic visibility in search engines, web site design, social media marketing and video production.

Dallas Marketing Advertising Agency for Print, Online and Events

Our marketing campaigns from small to large, hit the mark so well because they rest on a foundation of online marketing research about (a) what prospects already want you the most, (b) where those prospects are online, (c) the best use of your budget for maximum impact.

From that knowledge, we develop a powerful and creative solution -- in print, in website design, in search engine visibility to reach your audience with a compelling presentation of your company's value. We excel at commercial photography and Dallas video production to, not just tell about, but SHOW what you have to offer.

This makes Promise Productions a premier provider of targeted advertising and marketing solutions to businesses of all types and sizes. Our ability to refine your value proposition and present it online in a strategic way gives your firm an UNFAIR ADVANTAGE over competition -- allowing your company to dominate its marketplace and enjoy the lion's share of the profits.

Promise Productions will help your company:

Define program strategies using key consumer research

Reach your best customers and prospects.

Combine creative talent with emerging media and technology for high quality, consistent, brand communications that resonate with customers.

Deliver custom marketing programs on time and on budget.

With experience across many industries and types of media, Promise Productions has the insight and skills to successfully manage programs of any scope or scale. Anywhere. Anytime. Our goal is to break through competitive barriers with innovative marketing solutions that deliver superior brand visibility and consumer response.

Pur our value to work for your profits by calling 877-858-0071.

How to use Twitter For Business - Top 5 Tips

noreply@blogger.com (Marcus Kaiser) — Wed, 19 Jan 2011 16:17:00 +0000

Twitter is touted as a social networking tool, but it has quickly doubled into a business networking tool, because it is so popular with businesses (and pro-bloggers) as a way to get word out about their websites or products.

Twitter is a great business tool. While it is "Free", it costs precious business time. You can hire a social media marketer to manage it for you, or let the Social Media experts at Promise Productions leverage their marketing know-how to maximize your results. We call it Social Media Marketing Management.

Used well, Twitter can provide good exposure for your business - making your products and services known to new prospects, but you can also stain your brand with social media marketing if you're not careful. As a business wanting to get positive results with social media marketing, it's worth learning the biggest dos and don'ts in order to use Twitter wisely.  

Tip 1: Be yourself and be human. Social media is all about authenticity. In contrast to the distant and sterile approaches of corporate marketing years ago, the beauty of Twitter is that it's a huge global community of human beings. So do show your human side, especially when using your business account. Talk about things that matter to you. Join in with conversations that interest you - be friendly, show emotion, and use smilies if you want to.   Social Media can get results all the slick advertising cannot - because it puts a human face to business.

But while you're being friendly and more personal, remember that you are a business professional and everything you say can be seen. So use discretion and tact.

Tip 2: Watch how you write  
Some people write well, others don't. You don't need to be a professional writer to use Twitter, but it helps if you have basic literacy skills. As a business, you are expected to spell correctly, and keep slang minimal.

However good (or bad) your writing skills are, with Twitter's 140-character limit you'll need to be creative with your Tweets. Your Tweets need to be concise yet informative, and often you'll be trying to squeeze in a URL too (URL shortening services like bit.ly and tinyurl.com are lifesavers).

One definite don't is overusing "text speak" because it only makes you come across like a kid, not a business. If you are a businessperson who does not feel they write well for social media purposes, we are, after all, a marketing communications firm, so feel free to outsource your Social Media Marketing management to us.

Tip 3: Share and share alike  
Being friendly includes a healthy dose of sharing. If you have some good news - related to your business or your personal life - share it; everybody loves a good news story.   Do share links - to your website, your blog, your local news service, or anything else that interests your followers - this is a great way to get conversations going. Just remember to explain what the link's about, or your followers won't know why they should click it.

And don't Tweet the same link over and over; people will quickly become bored and may stop following you.   Think "conversation." Do retweet your friends' links, too; they'll be grateful, and so will your followers if the link is interesting and relevant. (making sure, of course, you've looked at the material first yourself to see if you want your followers viewing it)

Tip 4: Be part of the community  
Social Media is about being social - about a 2-way conversation. Don't treat Twitter as your personal billboard. It's not: it's a community, millions of members strong, and the community as a whole is not very tolerant of users who constantly advertise.

Try to stick to the 80-20 rule when you use Twitter for business: no more than 20% of your Tweets should advertise or self-promote, and at least 80% should be non-promotional.

Listen to what people are saying, and join in. Twitter is a network of conversations, so it's good practice to listen and respond to parts of those conversations that interest you; don't just stand in the middle of the room with a megaphone, shouting "I'm fabulous! I'm selling widgets at 20% off this week!" Again - if you wouldn't do it at a business networking event, don't do it on Twitter.  

Do retweet your friends' requests for help (for example, charity appeals and sponsorship requests), and do introduce friends that are new to Twitter and could do with some followers. And again - do retweet useful, interesting links from people you follow, but always check links before sending.

  Tip 5: Mind your language  
Don't use offensive language when representing your business on Twitter; even mild swearwords can put sensitive prospects off following you (and besides - cursing in public is hardly professional).   Use Twitter to answer customer questions and solve their problems, by all means; many organisations use Twitter as a customer services tool very effectively.

SUMMARY
Its not complicated, it is just a way to converse as a business that is more open and inviting! A way where your prospects can listen in on the things your tweet and get a sense of your values, your business' personality and decide if they want to come on in!

On Twitter, everything you say is out there for everyone to see, so leave your followers with the best possible impression of your brand at all times... the Internet has a very long memory and you want to uplift!

We call it ATTRACTION MARKETING. We're here for you in all aspects of marketing communications including Social Media consultation and Online Visibility strategies.

To your success, Promise Productions.  877-858-0071

Promise Productions - Dallas Marketing Agency with a New Media Twist!

noreply@blogger.com (Marcus Kaiser) — Mon, 17 Jan 2011 16:03:00 +0000

As a YES to all those asking us about the big picture of Promise Production's capabilities...
Well here they are in a nutshell. We provide strategic marketing communications so as to attract your ideal clients for optimum profits. We do this through:

• Social Media: Social Media Strategy and Social Media Marketing Campaign execution. From business blogging and Twitter to Facebook and YouTube, using social media to facilitate business relationships and produce results.

• Web Site Design and Web Site Marketing - putting your message in the right place and time

• Search Engine Marketing, Search Engine Optimization, Pay Per Click: strategic online visibility

• Print Marketing: brochure design and printing, direct mail campaigns, presentations, postcards and business cards, trade show support.

• iPhone and iPad application development.

• Branding: creating memorable names that stand the test of time!

• Visual Marketing: photography and Dallas video production for all the above.

Simply call our Dallas marketing headquarters at 877-858-0071.

Online Marketing & Advertising in 2011

noreply@blogger.com (Marcus Kaiser) — Thu, 06 Jan 2011 01:29:00 +0000

As traditional forms of media (print, newspaper, magazine, Radio, TV) continue to dwindle, savvy online marketing is where it is at. For several years now, advertising budgets have been shifting more and more heavily into Internet Marketing. 2011 will see an accelerated stampede to where the customer is -- online.

Smarter mobile phone technology, iPads and so forth mean that the Internet is accessed in more places than ever - dare we say basically everywhere you go! So online marketing is not just for the home or office customer anymore. It is a wireless world and the Internet has gone wireless!

Some sources predict online advertising will be a $50 Billion dollar industry in 2011. Whether it reaches or exceeds that exact number or not, one thing is for sure, online marketing will become more local and more social. Why is this? Because it is trying to become more personal and more meaningful.

"These days, people have been over-saturated with interruptive types of advertising and have developed thick skins that shut out information overload. So if it is not immediately relevant to them, it gets ignored" says new media strategist, Marcus Kaiser.

He went on to add, "The customer is more and more in control, filtering their news and information, selecting and rejecting business/personal relationship connections in all their social media, controlling their music and video watching." We will see a continuation of the truth that people don't want "commercials". They do want to be informed but not "sold." They want peer-review of their products and services to boost trust and see for themselves that companies truly deliver what they claim. They want to avoid the lemons out there.

"2011 will be a bad year for companies wanting to take shortcuts -- shortcuts on quality, authenticity or customer service. Thanks to the Internet and Social Media, researching a company or a product now takes just a couple minutes -- enough to know if they are for real. The public has options on who to use and where to spend and knows how to use them." Kaiser said.

He added, "That is why our social media marketing strategy service is more valuable than ever. We help companies connect with their prospects, demonstrate value, retain customers, develop brand loyalty - and all of that translates into honest profits for our clients."

Less Commercials, More Story Telling

Your "value proposition" is a popular term in marketing, but it really is the key. Your distinctive value is where it is at. More specifically, your ability to effectively communicate that value - to present it - is what means the difference between success and failure.

When it comes to making what you have to offer relevant, it means meeting the customer where they are. This need is what is driving marketing to be more local and more social. However, there are two other elements that must be addressed to really pull it all together.

You see, a relevant value proposition determines whether people know about you and want what you have to offer. That means market awareness, which in our digital age is much the same as "Internet Visibility". If you have visibility, you have awareness, but do they want it for themselves? Wanting what you have to offer all depends on how you present your value.

That leads us to the first of the 2 other key elements: Presentation. Today, technology empowers presentation, from typesetting choices through an actual Powerpoint presentation, image and context speak on fundamental sub-verbal level. However, the most powerful form of presentation through technology is video.

Video allows both physical and conceptual messages to be presented with amazing power. And technology has embraced video, putting it everywhere from our screens to our phones.

OK, back to those 2 other key elements:

Human beings create meaning out of a story. The Myths of ages ago were stories that answered fundamental questions people had about their world, Their mythology literally described what was meaningful to them. It set the boundaries of their inner worlds, their views, their values, what they could and could not conceive of. What we're point to in all this is that storytelling is not just entertainment; rather it is generating the context in which your products and services have real meaning, and thus real value - how want-able they are!

Conclusion

To reach your prospects in a way that makes them want to take the action of using your products and services is all about being relevant -- about being meaningful. Relevancy has essentially Four Factors:

Make it local - touching us right where we live.
Make it social - can you surround your product with a culture? Can you make a community -- whether in physical space or "virtual" online space, of individuals whose values intersect at a point large enough to stir up sufficient interaction - sufficient buzz? Get an aligned consensus around your message and your company values gives momentum and leverage to your marketing.
Powerful Presentation - use the technology of video whenever possible! Video is power for many reasons but one big reason is all the many ways video can spread and be shared like never before.
Tell a Compelling Story - human needs psychology has distinguished 6 core needs which we all share, just in different proportions from person to person. Every message that has ever grabbed you or motivated you has done so because it touched on one or more of these 6 human needs. Every movie you love or relationship you wanted to stay in touched you because it touched one or more of these 6 basic needs. (and those 6 are a story for another time)

Our point is that humanity is not a nuisance to be marginalized in the age of technology, it is the very reason that makes technology serve us instead of enslave us. Those who can lead with the heart in their marketing communications, will end up capturing minds and pocketbooks as well.

We at Promise Productions believe that online video meets all these requirements far beyond anything else out there. Those who can control the images people see on screens, influence thoughts at a profound level. Those who tell a story (a human story, and thus a relevant story) with video, grab us and pull us into their message. That's why we've invested heavily into Dallas Video Production.

Video is not magic in and of itself; it must be mindfully and "heart-fully" (just made that word up) produced. At Promise Productions, we understand motivation and can use video to tell a meaningful story that is relevant to your audience.

We are unabashedly excited going into 2011 because we have the best of all worlds available for powerful results! We look forward to advancing your success and getting to know you and your goals. Let us be your advocate and put our skills to work for you by calling 877-858-0071.

Gain an UNFAIR Advantage in 2011 - Dallas Video Production

noreply@blogger.com (Marcus Kaiser) — Sat, 01 Jan 2011 16:49:00 +0000

Yes you heard that right! Video Marketing is your UNFAIR advantage to release profits in2011.

We've gone through an evolution of maturation of online marketing. Many businesses have now hit a wall, they are already doing all they can and don't know how to get an edge in 2011. See the evolution:

1 • Have a Business Website that is more than an online brochure
2 • Make that website Search Engine Friendly
3 • Add a business Blog promoting your website
4 • Start Tweeting about your products and services
5 • Look to Facebook to expand their reach and attract prospects

The exponential DIMENSION to supercharge all the above is video marketing. Whereas a 12-year old can tweet, Video cannot be slapped together and generate positive business results. Video requires numerous skill sets (writing, audio production, editing, savvy motivational approaches, lighting, etc.) that your standard "social media marketing" or "advertising" person cannot master.

USE Video Marketing to:

• Increase Website Stickiness

• Integrate your marketing

• Put a FACE to your products and services

• Boost the effectiveness of your Google Maps

• Elevate your Blog in visibility and readership

... and foundational to all of this is the core truth that...

VIDEO MARKETING PRESENTS YOUR VALUE PROPOSITION IN AN AUTHENTIC AND COMPELLING FASHION FOR MAXIMUM RESULTS

Video has to be done in ways that are marketing-savvy and integrated with your SEO and your Social Media Marketing - the result is a blatantly unfair EDGE above all competition - enabling Your busienss to enjoy the Lion's Share of the profits.

Start enjoying today - call Promise Productions at 877-858-0071.

What's OUT for 2011 Internet Marketing

noreply@blogger.com (Marcus Kaiser) — Thu, 30 Dec 2010 16:25:00 +0000

Getting your website's value proposition in front of your best prospects at just the right time is the key to success for many businesses. Promise Productions focuses on the right communications strategy to do just that!

While technology continues to evolve, communication savvy and human motivation know-how are skills we bring to each client's desire for more profits and market domination.

As things continue to evolve, the customer adapts and some things perish. In this light we will cover what is IN for 2011 Marketing and what is OUT!

This post covers 5 passé internet marketing approaches that are definitely OUT. These are either methods that are over-used and now filled with bogus offers, or they are cheap short-cuts for gaining quick untargeted "traffic" but not actual qualified prospects ready to take action.   

Too many scammers are cashing in on a person's desire to get to the top of the search engine visibility without much effort by offering some really useless website marketing techniques that could actually kill their legitimate search engine rankings. The fact is that these are nothing more than "Marketing Fads", that, like cotton candy, may produce some sweet results in the beginning, but when the newness wears off their effectiveness will fade away and drop you lower than before.

Remember when pop-ups and pop-under advertising came out years ago? This was the hottest marketing tool since the time of placing fliers on cars in parking lots. However, when people around the world started using pop-ups to promote their websites there were windows popping up every time you visited and exited a website. Internet users worldwide got so sick of all those pop-up windows that someone invented pop-up killer software. The search engines even started penalizing websites that were using pop-up scripts and soon after that method of website promotion faded away.

I will identify some of these useless website promotion techniques that should be avoided at all cost! Using some of these bad website marketing techniques could certainly damage your search engine rankings.  

1. Automatic Search Engine Submission Services  

These free search engine submission websites allow you to put in your URL, keywords and a description of your website. You then click Submit believing that your website is on its way to being indexed on thousands of search engines. Not so! First of all, the major search engines require manual submission by hand and even implement coding script to prevent auto submission. Secondly, when you click on that Submit button you have no idea where your website link will end up going. Your website link could be automatically posted to illegal or international directory websites that are nothing but a colony of spam links.

If Google crawls your website and finds out that you have links to your website coming from other websites with rotten content, then your website will pay the price in low rankings.

There is absolutely no substitute for manually forwarding your websites to the search engines. You will have complete control over where your link is going, and the search engines will automatically crawl your website to get your title and description. These days you want to submit to Google, Yahoo, Bing and DMOZ. The rest are pretty meaningless.  

2. Auto Submission to Directories and FFA sites 

You may have seen those places that claim you can blast your website to over 2 million websites and directories. As a general rule, please stay away from anyone that uses the word 'Blast' because this is just another way of saying Spam. It sounds like you are literally placing your link on millions of other websites and getting tons of instant backlinks to your website.

In reality, those FFA or "Free For All" websites are nothing but a link farm containing links from sites with bad or irrelevant content. The search engines won't ever see your website as being respectable enough to rank high in the search results if it is affiliated with that type of environment.  

3. Lead Generation Software  

I once got an email that said, "Hello Webmaster, My name is John. I have been searching the Internet for some business opportunities and came across your website. I just wanted to know if you are still in business today. Please email me at this_email@emailaddress.com and let me know. Thank you." 

This is the work of lead generation software that extracts website links and email addresses from the Internet for any category. You just type the keyword in the search box and the software literally pulls in millions of email addresses. The software even allows you to email all those addresses. On the surface it appears to be the perfect way to put your website link in front of millions of people in the same industry as you.  

These unsolicited emails are annoying and ineffective. This marketing technique is too lame to even call "marketing", not very effective because the email is generic, impersonal and did not give the reader a reason to respond.

Your emails should speak TO a person's needs and not just AT them. Readers respond to emails if you find a way to reach their interests, giving them a reason to take action.  

4. Backlink Generating Software  

Google loves websites that have lots of quality backlinks, considering such links weighs heavily on the importance of those sites in the search engine's eyes. The idea is that if your website really does have relevant content that is valuable and meaningful to many others, then they will reference your information by linking to it. That is a measure of the value of the website in the community's eyes and the search engine rewards you with higher rankings.

Somebody got this shortcut idea to automate the link building that Google loves, hoping to get huge numbers of valuable links and move to the top of the search engine results. It did work momentarily.
However, Google has now gotten smart and has found to way to detect how you are getting your backlinks and even the speed at which you are getting them. So, if you are still buying links or using software to get instant backlinks, then chances are Google will find out and penalize your website. Nothing can substitute for writing valuable content that will automatically attract quality backlinks.  

5. Automated Article Submission and Article Spinning  

Writing high quality articles is a great way to attract targeted visitors to your website. Again, someone invented a way to automate this process as well. They came out with article submission software that they claim will automatically send your written articles to hundreds or even thousands of directories. There is even software that will take an article, switch ("spin") the title and words around, and send them to more directories.

This software sells to those who don't want to do the labor-intensive work of writing their own articles and sending them manually to article directories.  The real, authentic article directories that can syndicate your articles are getting smart and have installed a special code that disallows auto submission of articles. They have also installed a special script that can detect articles that have been spun off from the original. Most of them manually approve articles before they are published in their directory and can easily detect duplicate and spinned content.

  Conclusion  

Widespread use of these "automated" website promotion techniques is not real marketing and lowers the quality of the content. It annoys more than benefits the recipient.

Looking for shortcuts to real marketing communications has tried to take away the need to apply really genuine website promotion that gets real results and replaced it with "push-button internet marketing."

The Problem is, we're not slot machines; we're humans. And all effective marketing is actually human-to-human marketing regardless of whatever technologies are involved.

With the above gimmicks, you may see some quick and "positive" results, but only for a brief period of time.

Those truly interested in growing their profits through smarter strategies to target, captivate and engage with their prospects enjoy the lion's share of the profits. Let Promise Productions refine and present your value proposition in a compelling way to attract optimum profits - call our Dallas headquarters at 877-858-0071.

How To Use Twitter To Improve Your SEO

noreply@blogger.com (Marcus Kaiser) — Wed, 29 Dec 2010 15:03:00 +0000

When you have a social media site with over 190 million users and 65 million daily posts (and growing), turn it into a website promotion tool!

When you tweet, you have the ability to put a link in that tweet to your website. All Twitter links are "nofollow" (meaning they don't count towards your Link Popularity score), but that doesn't mean that you can't use Twitter to improve your website ranking.

While some SEO experts say that Twitter isn't a ranking factor, the fact is that Twitter pages directly INFLUENCE Google's SERPs and thus may provide a major force in search engine visibility. Google looks at what people search for on Twitter, both to observe trends and to display directly in their "realtime" section of their search engine.  

Whether or not Twitter directly affects the SERPs, here are Twitter SEO tactics that are worth checking out.  

The Twitter Website Traffic Benefit  

After creating new posts on your blog or business website, it only makes sense to tweet about it. Many users search Twitter for useful information or tips they're interested in right at that moment and Twitter puts the latest tweets at the top.

You can't expect to receive hordes website visitors simply by posting a link to your site. Choose interesting text for better website promotion. A boring title wont get you anywhere. Something like "10 Tips to Maximize Your Twitter Followers" may generate more clicks.   This doesn't really affect your search engine rankings, but it's an effective Twitter website traffic strategy.  

Using Twitter for Link Building  

By having a large group of Twitter followers, more will see your new posts and announcements. You're speaking to a larger audience, meaning increased likelihood of someone ready to take action. Here's how to do your Twitter SEO:  

First off, for effective website promotion it's imperative that you have a large group of followers. Follow people who share the same interests as you and those within your niche. Roughly 30% of the users you follow will follow back. Those who are convinced that you should be followed on Twitter are surely interested in your latest updates. Yes, when done right, Twitter is really a great PR and website promotion tool.

Furthermore, it's highly likely that your followers will write about your new content in their blogs. This translates to link building. Plus, did you know that, in blogs, Google doesn't index shortened URLs? Instead, they index the actual URLs. Thus, you get even more website promotion opportunities.

There are useful Twitter tools such as TweetMeme and HootSuite Pro that let you check the number of users that have posted tweets with a link to your site. They can also tell which of your posts have been picked up and re-tweeted by the general public.

  Important Things to Remember  

When doing your Twitter SEO strategies, remember that all your tweets shouldn't be about your own website and content. This is bad for your website promotion and would turn people off. No one wants to follow a conceited, I'm-so-great prima donna. Besides, if your tweets would be all about your products and services, they would look like spam. Post engaging and useful information, answer and ask questions, tweet interesting facts, and send messages that your followers will find valuable.  

Optimize Your Twitter Page  

This is another Twitter SEO tactic that'll help increase your followers and improve your brand reputation. The major search engines all include Twitter account pages on their SERPs. Here are website promotion tips on how to get your profile on the front page of search engine results.  

Consider a username that's relevant to your niche or your business. Your username can affect your website promotion since its part of your page's URL and title tag.  
Choose a relevant account name. This will further boost your Twitter website traffic, since the account name is also part of the page title. The account name should be different from the username.
Promote your Twitter profile page by building links to it. Link to it from your company website and from the company blog.
Since your bio serves as the meta description tag, choose your text wisely and keep website promotion in mind.

More importantly, Twitter provides benefits that are far different from the advantages of search engine optimization. So, before building your SEO campaign via this social network, make sure to achieve Twitter SEO benefits first.  

Tweet Optimization  
Optimizing your tweets also helps in website promotion. Your tweets help your profile, content and brand gain more exposure.  A tweet's title tag is made up of the username of the account sending out the tweet and the first 30 characters. For that reason, for best SEO value, place your keywords in the post's first few words.  That also means, when retweeting, its better to place the "RT@username" at the end of the tweet so that you'll have plenty of room to place the keywords in the tweet. Also, limit your tweets to 120 characters so that there will be space when other users add the RT@username. Otherwise, some parts of your post might get chopped off.  Twitter SEO tactics are pretty easy to implement. Twitter continues to evolve and has a lot of potential for search engine optimization. Explore its website promotion benefits, discover new website promotion methods, and make your own experiments.

Dallas Marketing and Social Media Marketing Company

For professional Social Media Strategy and Social Media Marketing that maximizes your results through smarter strategies that reinforce all other communications, advertising and marketing efforts, simply call Promise Productions at 877-858-0071.

Benefit from Higher Exposure On Google Maps / Google Places

noreply@blogger.com (Marcus Kaiser) — Fri, 15 Oct 2010 23:45:00 +0000

As a local marketing firm, we not only develop websites but help promote businesses with multiple technologies. One often overlooked area is to sign up for Google Maps / Google Places. Even those who are "on" Google's map, often doe not have their listing optimized for best results.

For marketing and promotion help, including video production, simply call our firm at 877-858-0071.

Here are 7 Ways to get the Most Benefit from Google Maps / Google Places

Google has recently changed its algorithm for Local Business Listings by only giving the top spots to those feeding the search engine’s ever increasing need for content. Keep reading to learn what are Google Local Business Listings, what’s changed recently, as well as how to optimize so your local business is on top of the map.

Google Local Business Listings are different than organic or pay-per-click listings. They typically only show up when the user types a service oriented business followed by the city for their search. A map from Google Maps appears alongside 3-10 URLs with a phone number by each. If you need more than ten listings you can click in “More Results from ‘Insert City’ “ and you’ll be taken to a map with alphabetically lettered red pegs for each register business on Google Maps.

It seems over the last year being listed on Google Maps and/or Google’s Local Business Listings is becoming even more important since they are being displayed more often in search before organic listings even start.

How To Benefit from Changes in Google's Local Business Listings’ Algorithm (Google Places)

1. Photos - Add as many photos as you can and a company logo.

2. Multiple Reviews - It’s important that these be from real customers. You can not have too many. Don’t fake them either, it’s easy to catch fake reviews. Just as with Amazon, people trust products with lots reviews that have kept above three stars.

3. Use Keywords in Company Description - They offer an area where the business representative can describe what the company offers.

4. Use Keywords in Company Name - Don’t be deceptive by changing your company name, but if your keywords are in the extended business name or LLC, make sure this is the name in which you register.

5. Add a Coupon – Google allows printable coupons to be added by your listing.

6. Create links to the listing – Add a link from your homepage to the listing and encourage current customers or website visitors to review your company.

7. Add Videos -- If your company already has videos on YouTube you can place them right there for free on your google local "places" listing. This is yet another reason why our Video Production services increase your profits through a video business profile.

We welcome the opportunity to serve you, so call us at 877-858-0071.

Video - Your Most Effective Marketing Communications Tool

noreply@blogger.com (Marcus Kaiser) — Sat, 31 Jul 2010 17:07:00 +0000

Everybody who has been looking at marketing best practices already knows and is a believer in Web video marketing. The question is HOW to use it most effectively.

And if your competitor shave not yet opened your eyes to video marketing, all the better for you! As competitors they stick to yesterday's marketing tactics, you can capture market share by communicating via video, using techniques that actually lead to more audience engagement, more memory retention, and more sales leads.

On top of all the present benefits that Web Video brings your cashflow, think of the commitment Google has invested in YouTube and then you'll know where the biggest search opportunities exist. So let's all agree, video is where it's at, but hold on just a second, let's call it compelling content presentation.

Its true, a properly conceived, professionally produced, attention-to-post video that delivers a meaningful memorable message in a manner that is less advertising and more content, less pitch and more experience.   That generates sales, loyalty and results you want!

Can you Video Market by yourself?

Doubtful, but maybe. So before you run out and blow thousands and thousands of your dollars on the latest HD video camera, proper lighting equipment, editing and motion graphic software, how to DVDs like 'You Can Be The Next Ridley Scott', a computer and hard drive powerful enough to handle HD file sizes and software processing, custom photography, signature music and sound effects; and before you ask your accounts payable person or spouse to shoot you in your office with a backdrop of photos featuring last year's office picnic and the broken office chair you've been meaning to replace; ask yourself, is this really how to go about marketing my company?

I mean maybe your appearance is camera friendly, maybe you have the right voice that fits your message, maybe you understand body language, maybe you have acting experience, maybe you know how to write a script and maybe... well you get the idea? And we haven't even talked about the most important elements -- content and concept. There is a place for amateurism, it's just not in business. Unprofessional video will only hurt your image and rob your marketshare.

The Ad Content Challenge  
The real challenge in website design is not backend technical issues, search engine optimization, or feature proliferation but rather how to turn advertising into content, and content into an experience. The same thing applies to the experience in a video production.

We know no one likes to "be sold", especially if it's a hard-sell pitch demanding instant decisions and immediate action. People are more likely to run from such a sales attack as quickly as possible, particularly on the Web where escaping is just a mouse clíck away.  

Let's assume for a moment that you want a professional Web presentation and not a homemade ego-satisfying but customer-repellent video. Let's also assume that you've hired a team that has the necessary skills to deliver the 'right stuff.' The next step is to provide that team with the assets they need to do the job.

  Gather Your Video Marketing Assets  

The first thing you'll need to do is get all your resources together. Here's a checklist of things you'll need to supply or have created in order to get started:  

1. Logos That Work:   A properly designed logo is a must. Is your logo video friendly? I can't tell you how many times we've had to design or at least redesign logos for clients who have been in business for years. A video campaign is all about communicating a corporate personality and that identity needs a visual tag to affirm that brand image.

Most business people realize they need a logo but they generally only think of it in one dimension, graphically. With a properly designed logo in hand, an audio logo tag can be associated with it so that your brand message is penetrating both visually and audibly.

Remember your goal is to turn advertising into content and to do that you must create a memorable experience, and the whole point of using video is to communicate your message using sight, sound, and subliminal psychological persuasion. By that I mean the visuals and presentation that are beyond what they printed word can accomplish.

2. Mission Statements - It's About The Why
Mission statements are generally useless exercises in self-congratulatory bunkum. If your mission statement says your company aims to have the best products, at the lowest prices, featuring world-class customer service, then you know your mission statement is useless.

When people hear those kinds of platitudes they yawn and move on. When was the last time you heard a mission statement that promises inferior crap, at inflated prices, with little or no customer service support?

Instead of a meaningless mission statement, create a 'Why Statement' that answers the question, why should anybody want to do business with you? I've already given you our version - "we turn advertising into content, and content into an experience" it's what we do, what we are committed to, and if it's not what you want, then you need another production team.

You have to give your clients a reason why they should care about your company, why they should do business with you. Providing a compelling "WHY" is a commitment not to be feared, but embraced. It is the message you want to deliver, the one thing your audience will remember about you that will distinguish you from your competition, and ultimately it will be the reason they do business with you or not.  

3. FIVE Things You Need To Know  
The Why Statement provides your brand point-of-view and personality. It focuses audience attention on the key benefits you deliver. So the next thing you need to provide is the six most important things you want to say about what you do.  

Why five? You need to show some discipline in your messaging in order to be effective. Focusing and Limiting the number of things you say emphasizes what's important so that it doesn't get lost in a haze of marketing jibber-jabber, and it avoids creating information overload.

Promise Productions Video Production and Web Video Marketing
For marketing-savvy video production that presents your why in the best light, distributes your value proposition to the right places and increases your profits, call Promise Productions at 972-822-3587.

Video Marketing for more Clients & Profits

noreply@blogger.com (Marcus Kaiser) — Mon, 26 Jul 2010 15:20:00 +0000

Social Media is all the rage, and for good reasons, chances are, your prospects are there -- on twitter, facebook, blogs, etc.. They are reading about your industry and your brand. That is where video comes in: video is the perfect way to reach these prospects.

Video Marketing is about using the power of video to communicate beyond that of just words and pictures. Video can SHOW. Video persuades. Video demonstrates. Video makes your features and benefits come alive.

And another thing: video can share something else that is unique: what it is like doing business with you -- whether it is the people, the ambiance or the service. Video's ability to provide a virtual taste of what it is like to be your customers greatly adds to your attractiveness, whether your target market is consumers, other businesses, local or global.

This is why we are talking about promoting yourself with video: both in your existing media and in your social media.

Choosing the Right Video Marketing & Social Media Campaign Strategy

So, you’ve decided that you want to include video on your website – this is an excellent decision, and we applaud your efforts to keep current. Now that you’ve made this stepping-stone decision, however, where should your video marketing strategy begin?

Launching Your Social Media Campaign With Video In Mind
While posting your videos on video sharing websites (like YouTube, Vimeo, Revver, MetaCafe, etc.) certainly has its advantages in terms of launching a successful social media marketing campaign, it is important to first consider your video goals.
• Is your goal to gain widespread brand recognition,
• Is your goal to up your conversion rate

A Search Marketing Firm That Knows Video
Obviously, if you’re trying to break into the world of video marketing and social media video marketing, you can benefit tremendously from teaming with a marketing communications firm that knows search marketing.

For example, as a marketing-savvy video production firm, we can advise you how to most effectively and appropriately showcase your brand in your video. One excellent idea is to interview “customers” (mind the quotes, as the “customers” can easily be substituted for actors), employees, or company executives in front of some sort of backdrop that features your company’s logo and website info…a la a Hollywood red carpet premiere. This is particularly genius because, if the video is subsequently copied from video sharing sites (this happens often), the branding cannot be removed from the video. Tips like these and more should be standard issue with the search marketing firm you choose to work with.

The key to optimum results is OPTIMUM STRATEGY. Let us guide your marketing strategy and video marketing along with social media marketing for higher profits. Call Promise Productions to learn how at 972-822-3587.

7 Strategies to Greater Business-To-Business Profits

noreply@blogger.com (Marcus Kaiser) — Thu, 29 Apr 2010 01:47:00 +0000

Is your business one that makets to other businesses instead of individual consumers? Whether your company provides a product or a service, the rules of B2B marketing have changed in 2010.

Promise Productions is a strategic marketing communications firm. That's right: better strategy for better results.

We understand that the business-to-business customer has migrated online and is actively engaged in social media -- to stay informed, to get first-hand reviews of the products and services they are considering, and to help choose which brand to go with. This extends to everything from construction equipment to high tech to day-to-day items.

That means your promotion efforts has to be effective in online marketing and in social media marketing. Call us to learn how to:

• Boost ROI through more effective Lead Generation

• Make Social Media work to increase branding and generate leads
• Blend PR, Social Media and Search to drive more B2B profits
• Integrate Video to inform, persuade and drive sales

• Design high-converting Landing Pages specifically for B2B sites
• Implement the top 10 Paid Search strategies to improve ROI
• Integrate Search Engine Marketing into your B2B Marketing strategy
• Be seen as head and shoulders about the competition so your prospects want to use you without hesitation

We offer smart strategy and implementation, tailored to your specific needs. Whether your goals are immediate cash-flow, long-term marketplace domination or a combination of both, we welcome your call at 971-822-3587.

P.S. here's a free tip: video is your best tool, when utilized properly, to demonstrate your benefits, communicate - even business and technical information - in a personable, authentic and persuasive way. So don't forget to integrate video production as much as possible into all your online and social media promotions!

Plan For Success - Dallas Video Production

noreply@blogger.com (Marcus Kaiser) — Wed, 24 Mar 2010 15:31:00 +0000

It is no secret that smart planning is vital to successful video production. Whether your production ends up at a trade show, on the silver screen, on your website, or on a DVD, the best results come from keeping your audience, your marketing and your video storytelling in mind all at the same time.

Outcome-Oriented Video Production
Thinking about the goal of your video project will help you narrow down creative choices, and that’s a good thing. Is your video to raise money? Do you want to change or influence behavior? DO you want to raise awareness? Do you want people to sign up for a service or buy a product? Do you want to motivate a target group?

Once you have a clear purpose, the video production becomes oriented to achieve that goal.

Video production involves technical skill, but its goal is effective communication. What are you trying to communicate? What kind of image or level of professionalism best accomplishes that goal? Knowing this, what kind of budget is necessary to deliver those results?

The beauty of having your video production at Promise Productions is that we will help you define and refine these aspects so you know you are getting the best value. Rest assured, we have planning guides for maximizing your budget and timeframe.

Getting The Most From Your Video Production

In our pre-production sessions with you, we will cover all the ways your video can be used to your advantage. The same video – or versions of the same video – can often be used in more than one way. For example, a short introductory video can be viewed at trade shows, meetings, websites and in social media. Getting more "bank" for the buck will save your company both time and money to make something that works well in all the possible media.

We are skilled media communicators, working for your success. At Promise Productions Video Production, we welcome your call at 972-822-3587.

The #1 Way To Sabotage Your Profits - A Poor Visual Presentation Of The Product

noreply@blogger.com (Marcus Kaiser) — Fri, 19 Mar 2010 22:26:00 +0000

Distinguish your Property from the Competition
We live in a day where your prospects want and expect to SEE what they are getting. A positive visual experience of the product is vital to generating interest and action. This post focuses on the "product" of real estate -- specifically showcasing the property itself in a commercial, retail or multi-family property.

1• Architectural Real Estate Photography: trying to save a few buck with a consumer digital camera will often hurt your results more than help them. Today's renter of office space or residential space needs to see architectural photography that is: distortion-free, color correct and properly lit.

2• Immersive 360° Virtual Tours: large and distortion-free 360° virtual tours, professional lit, are key to helping your prospect want to rent there.

3• Video Property Tours: don't tell, instead SHOW them the best features, benefits, and amenities of your commercial or apartment property -- in living color and alive with movement.

INVEST IN POSITIVE RESULTS: we've taken properties that were 40% occupied and raised them up to 95% occupied in record time through these visual promotional services. Our expense is tiny compared to

CONCLUSION: because today's leasing prospect is turned off by canned, stock photography and sales hype, showing the actual property, in its best light, is the key to having the property full of paying tenants. The more your online presentation can give prospects the virtual experience of being there, through professional 360° virtual tours and video tours, the smoother the process of closing them is.

Call Promise Productions Visual Marketing today at 972-822-3587.

Property Visual Promotion - For Property Management Companies

noreply@blogger.com (Marcus Kaiser) — Fri, 19 Mar 2010 02:03:00 +0000

Spring is here and it is the ideal time for property promoting. With the Winter's cold behind us, people are on the move. As they look to move where they live and work, what they find in their web searches forms their first impressions of whether your commercial or residential property is an attractive fit.

This video is directed to our services that serve those who manage properties (hotel managers, apartment complex owners, property management companies).

That means architectural photography. It means immersive 360° virtual tours. It means high definition property videos.

Your product is a property and it needs to be SHOWN, not just talked about. Let us provide a superior online presentation of the property features, benefits and amenities your tenants will enjoy. In this way we help bring significantly higher profits your way. Call 972-822-3587 to create an ideal first impression of your property.

Successful Marketing Communications for Profits Today

noreply@blogger.com (Marcus Kaiser) — Tue, 16 Mar 2010 18:53:00 +0000

Marketing Communications, when done right, engages with the minds, hearts and budgets of your prospects. It communicates persuasively because it is other-centered -- it is about SERVING the customers and creating an opportunity that fits their needs and wants.

Here, by special invitation, to talk with us today on the ideal context for effectively engaging with our target audience, is Sandy Gluckman PhD.. Her book, "Who's In the Drivers Seat" distinguishes between ego-driven marketing communications that disengage and spirited communications that attract the kind of results you want in your business. Let's watch her show how this vital element has everything to do with profitability today:

Espeiclaly in Social Media Marketing, we see that authenticity trumps overly-polished presentations. We see that openness and service-orientation creates trust that is necessary to attract a new business relationship. We see the prospects are looking for real opportunities. We see that customers only want to engage with you when they get how you can benefit them; and if they detect you are merely trying to sell them, they quickly leave you for greener business pastures.

In today's world of options (increased by the Web and New Media) those who serve and give will attract the best customers and profits. We know how to use today's leading tools to present your value

We at Promise Productions Strategic Marketing Communications invite you to engage with us, to help take your business into kinds of results you want. We welcome your call today at 972-822-3587.