An Eclectic Mind

Making Cockpit Management Tasks Easier

Maria Langer — Sun, 08 Nov 2009 14:39:48 +0000

Some tips for helicopter pilots (and others).

One of the disadvantages of being on the controls of a helicopter is that you pretty much always have to have at least one hand on the controls. Most helicopters do not have autopilots and, in my experience, I’ve found that releasing the cyclic while in flight is a good way to begin undesired aerobatic maneuvers that are likely prohibited by the Pilot Operating Handbook (POH).

The more you fly a helicopter, the more accustomed you are to dealing with one-handed chores like dialing in radio frequencies, adjusting the altimeter, fiddling with the GPS, and even folding maps. But for new pilots and pilots flying to, from, or through busy airspace, navigating and dealing with other cockpit management chores can be a real challenge.

The key to dealing with this gracefully is preparation. Here are some of the things I’ve come up with.

Organize in Advance

I don’t think there’s any simpler or more important tip to share. By organizing your cockpit in advance, you’ll know exactly where everything is and be able to reach it when you need it. I’m talking mostly about things like checklists, charts, pens, flight plans, and notes. But this could also include navigational aids like a handheld GPS, performance charts, and water or snacks.

There’s nothing that bugs me more than when an aircraft mechanic or cleaner or some other pilot moves the things I keep in the pocket under my legs in my aircraft. That’s where I should find all the charts I use regularly, my preflight briefing card (for passenger briefings), my emergency checklist, and my startup/shutdown checklists with performance charts. These are things I sometimes need to reach for in flight — I want them exactly where I expect them to be — not under the seat or in the back or in the seat pocket of the front passenger seat.

By always having things like this in the same place, I can always find them where I expect them to be. This reduces workload in flight — I don’t have to hunt around to find them when I might also need to do something else.

Use an Airport Frequency Cheat Sheet

I’ve had one of these on board since I bought my first helicopter, an R22 Beta II, back in 2000. It’s a standard letter size sheet of paper with a four-column grid on it. The columns list Airport Names, Elevations, Tower/CTAF Frequencies, and ATIS/AWOS/ASOS Frequencies. Each row is for a different airport in the areas of Arizona where I fly. The type is purposely large, so I can read it from a distance. The entire sheet is laminated so it doesn’t get beat up.

In Robinson helicopters, the floor at the pilot’s seat is carpeted but covered with a sheet of clear plastic. I slip my cheat sheet under the plastic so it’s at my feet. When I fly, I can shift one or both feet aside to get a look at the sheet to find a frequency I need. This is a lot quicker and easier than consulting a chart or fiddling with a GPS to get the same information.

Of course, if you don’t want to go all out and create one of these for everyday use, you should consider creating one for the flight you’re going to take. It can be much smaller — perhaps index card size — so you can slip it in a pocket when not in use. My husband uses sticky notes that he affixes to the yoke of his airplane. Same idea. He doesn’t fly as often as I do or to as many places, so that meets his needs.

Configure Your Charts in Advance

By “configure,” I mean fold open to the area of the chart you’ll need to consult enroute. For most helicopter cross-country flights, you’ll likely use only a few panels of a single chart. But if you’re going on a long cross-country flight, you’ll likely need to fold open more than one chart — or fold the chart you need in a way that it’s easy to get to all panels you’re likely to need. Large paperclips or binder clips can come in handy to keep the chart open the way you need it.

A very smart pilot navigating through a new area will likely use a highlighter — pink and orange work best — to highlight his intended route. This makes it very easy to find the line you’re supposed to be on and keep track of landmarks you fly over as you go.

I’ve actually gone a step farther with this idea. I’ve created a “TripTik” (think AAA) by cutting old charts into pieces that I laminated and put on binder rings. I can clip this loose binder full of map segments to a platform I recently had mounted in my helicopter. As I fly, I can flip through the pages to see the segment I need. It was time consuming and tedious to create and it isn’t quite perfect yet, but it sure does make it easier to manage my charts. And yes, I still do have all the up-to-date charts I need on board for every flight.

What’s that you say? You have a whiz-bang moving map GPS so you don’t need charts? Try telling that to an FAA inspector. And then think about what might happen if you didn’t have charts handy, weren’t paying much attention to where you might be, and that GPS dropped dead. That was the topic of an AOPA video I saw a long time ago and it’s stuck with me ever since. Situational awareness is vital to flight. Don’t depend on a GPS to tell you where you are. When flying in an unfamiliar area, always keep track of where you are on a chart.

One more thing about charts: make sure the one you’re carrying is the current one. Airport information and frequencies change. Having the wrong information about an airport you’re landing at or flying near can get you in trouble, as this story relates.

Punch in a Flight Plan

If you do have a GPS, make the most of it by punching in a flight plan before lifting off. This is extremely useful when doing a cross-country flight through relatively busy airspace.

For example, when I fly from Phoenix, AZ to Torrance, CA in the Los Angeles area, I fly through about two hours of wide open, empty desert, stop for fuel, and then spend another two hours threading my way though the busy airspace of Riverside and Orange Counties. This can get really intense, especially when LA’s famous smog has settled in the valleys and visibility is right around minimums. Although I mostly follow roads, I use waypoints along the way to make sure I don’t take the wrong exit (so to speak). Punching these waypoints — airports and GPS waypoints on the LA terminal area chart — into my GPS not only helps keep me on course, but it displays the upcoming waypoint and my distance from it so I can make intelligent radio calls when passing through.

While lots of pilots learn how to use the Go To feature of their GPS and stop there, learning how to enter a full flight plan is far more beneficial on a long flight. Suppose I decided to use Go To to move from one waypoint to the next. That means that as I’m passing through Fullerton’s airspace, I might be trying to punch in Long Beach’s waypoint. While keeping an eye out for other helicopter traffic in the busy 91/5 intersection area. And keeping to a restricted altitude. And dialing Long Beach’s frequency into standby. I don’t know about you, but that’s more of a workload than I want when visibility is 3-1/2 miles in smog. Using the flight plan feature to have all waypoints entered in advance significantly reduces the workload in flight.

Get a Capable Companion Involved

If you’re not flying solo, you may be able to shift some of the work to the person sitting beside you — but only if that person is willing and able to perform the tasks you need done promptly, with the minimal amount of instruction.

I’m lucky. My husband is a pilot, too. He knows how to tune in radio frequencies and use the Go To feature on my helicopter’s GPS. He can read a chart and pull off radio frequencies. He knows how to look for traffic. When we fly together, we share the workload. Since he’s got his helicopter rating, too, I usually put the duals in and he does most of the flying while I handle the cockpit chores.

Not everyone is as lucky. Some companions just can’t figure things out — even the simple things, like tuning in a radio. Entering busy airspace is not the time to teach them. Do it yourself — it’ll be quicker and safer. If you’ll be flying often with a person, give him some training when you’re just out cruising around so he’ll be ready to help you when you’re in busy airspace and can really use a hand.

And even if your companion is capable of doing things, he might not want to. As I mentioned, my husband is a pilot and can read a chart. But is he willing to monitor our progress on a chart in flight? No. He’s not a map person and simply doesn’t like using any kind of map unless he needs to.

I’m exactly the opposite. If I’m not flying, I’ve got that chart open on my knees and can tell you exactly where we are — well, to the nearest finger-width, anyway. I recently had an excursion passenger who was the same way. At the start of each leg of our trip, I’d configure a map for her and show her roughly where we were going. Although she had some trouble tracking our progress on the unfamiliar aeronautical chart format, she put in a good effort and did pretty darn well.

Plan Thoroughly

Of course, to punch in a flight plan and configure your charts, you must have a clear idea of where you’re going. That’s what flight planning is all about. Don’t just wing it (no pun intended) — plan it out completely so you know where you’re going and how you’ll get there.

I can’t stress how important this is for a long cross-country flight. You’ll need to examine the entire route on a current chart to make sure it doesn’t pass through hot MOAs or restricted areas. You’ll need to know where you can find fuel or lunch or maybe even a hotel along the way. You’ll need to learn about weather and NOTAMs and TFRs on your flight path. And you’ll need to get familiar with the layouts of the airports you’ll be landing at.

This is really part of flight planning the stuff you’re supposed to do before you crank up the engine — not cockpit management. But without a solid flight plan, you won’t be able to properly prepare as outlined above to make your cockpit management tasks easier.

Got Your Own Tips to Share?

If you’re an experienced pilot — helicopter or airplane — and have some other tips to share, please do. Use the Comments link for this post to get a discussion going.

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“I Want to Fly”

Maria Langer — Fri, 06 Nov 2009 02:48:12 +0000

E-mail from a reader.

I get the occasional e-mail from readers who evidently think I can perform miracles for them — or perhaps take them by the hand and lead them to the life they dream about. Like this one, which I got today:

I’m 35 no wife or kids and no ties to anything or anyone and want to learn top fly I can get the money to go to a school I just want to change careers and I have learned to live on 35k a year no matter how much income I dont mind being away from home for 14-28 days as long as there is hot showers and the internet please get back to me as I would like to find out more directly from you as to what I should be doing I have looked around for schools and filled out my FAFSA for aid

To the person who wrote this — who I won’t embarrass by mentioning any names — what the hell do you expect me to do for you?

If you’re incapable of doing your own research to find a flight school in your area, you’re likely incapable of learning to fly or getting a job as a pilot, too. Stop whining and begging for help from strangers. You’re 35 years old! Get your fucking act together and make your future happen.

And for chrissake, if you’re going to contact people by e-mail, learn how to punctuate!

Sorry, folks, but this is the end of a long week for me, I have a splitting headache, and I’m spending the night at a Super 8 Motel inhabited by loud drug addicts. Whatever patience I usually have for e-mail crap like what’s quoted above is long gone.

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Animals from the Air

Maria Langer — Wed, 04 Nov 2009 14:00:36 +0000

Wild horses, antelope, and sheep — oh, my!

I flew from Grand Canyon Airport to Page Municipal Airport (at Lake Powell) again yesterday.

Each time I make this trip, I follow pretty much the same route, hugging the southeast corner of the Grand Canyon Special Flight Rules Area (SFRA) until I get to the Little Colorado River Gorge and then heading pretty much due north. I wind up just outside the SFRA near Marble Canyon so I can show off Navajo Bridge and Lees Ferry before a quick flight past Horseshoe Bend, the Glen Canyon Dam, and Wahweap Marina. If the wind is in my favor, I can touch down at Page within an hour of departure from Grand Canyon. The same distance by car would take about 2-1/2 to 3 hours.

The terrain for most of this flight — from the Little Colorado River Gorge north, in fact — is high desert — technically the famous “Painted Desert” — and relatively barren. There are, however, some interesting features if you look hard for them. Since I’m always trying to point out interesting things for my passengers to see, I look very hard.

Ruins are relatively common. Round rock foundations are the remains of ancient hogans. (This area is on the Navajo reservation.) There are also the remains of animal enclosures, usually build with the same rock. There are complete hogans, some of which may still be occupied for at least part of the year, and ranches with hogans, sheds, outhouses, animal enclosures, and other buildings. All of these things are scattered across an immense landscape that takes more than 30 minutes to cross at 120 miles per hour.

There are also animals.

One of the questions I’m asked quite often by passengers is whether I see wildlife from the helicopter. I do, but not so often as to make it a common occurrence. It depends on where I’m flying, what time of day it is, and how hard I’m looking for wildlife.

Take antelope, for example. There are a few “prairies” north of I-40 and west of Mt. Kendricks in northern Arizona where, if I look hard enough, I can usually spot a herd of antelope. I know where to look and I remember to look. They’re hard to spot because their color matches the terrain so well. It usually takes movement to spot them. When I see them and point them out, my passengers never see them at first. I have to slow down, turn around, and drop a few hundred feet as we approach the herd. That gets them running a bit so my passengers can see them. As soon as they’re spotted — and photographed, if the passengers remember to whip out a camera — I move away. It’s not my goal to terrify the antelope population of northern arizona by buzzing them with a helicopter.

(When I flew at the Grand Canyon, I always saw at least one elk a day in the forest on one of my first or last flights for the day. My passengers never saw them and, since swooping around to show them wasn’t possible, I simply stopped pointing them out. It would be my own private treat.)

There are wild horses in numerous places throughout Arizona. I wrote a bit about them here. They’re also on the route I take from the Grand Canyon to Page. Today, my passengers and I spotted at least four herds of them — the most ever. They’re a lot easier to spot than antelope because of their size and color. But they’re also a lot easier to confuse with cattle. I look for long legs and long, thick tails.

There are domesticated sheep in various places throughout northern Arizona. We flew over a good-sized herd tended by four dogs today. They were a lot farther south than I expected — I usually see them farther north. This could be a different herd, of course. There were about 50 animals in that herd and the dogs did a pretty good job of keeping them together, even when my helicopter spooked them. (Yes, I had to do a circle for my passengers to see them; they were pretty small.)

In the past, I’ve also seen javelinas (pronounced have-a-leenas) from the air. They’re usually in herds of a dozen or more animals and I’ve only spotted them when I was alone, flying a lot lower than I do with passengers on board.

Of course, I don’t have photos of any of this. I’m flying and my hands are usually busy. My passengers never seem to remember to send me their shots. But one of these days, I’ll have some photos to share.

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At the Right Place at the Right Time

Maria Langer — Tue, 03 Nov 2009 15:33:00 +0000

I tag along on a mystery tour — of the Kolb Studio living quarters.

The public entrance to Kolb Studio, which clings to the rim of the Grand Canyon.

If there’s any such thing as “luck” I think it has to do with being at the right place at the right time. People who are truly lucky can recognize such an alignment and take advantage of it.

Like I did yesterday.

I was in the Kolb Studio at Grand Canyon Village. The Kolb Brothers were the original photographers of the Grand Canyon. They shot more images of tourism at the South Rim — there are 60,000 negatives in the archives — than anyone else. They also made a movie of their boat trip down the Colorado River through the Canyon and it played daily at their studio for over 45 years, making it the longest running movie in the world. That’s what the Ranger told us, anyway.

Today, the Kolb Studio is known primarily as a bookstore and art gallery. The old movie screening room which is on the second level down, has been converted into a gallery. Last time I was at the Canyon, the gallery was closed for some reason. This time, when I stood at the top of the steps to look down into it, I saw that they were packing up artwork to ship it back to the artists.

But as I stood on that upper landing, a young, thin, female ranger walked by, followed, like a mother duck, by a long string of tourists. There must have been about 15 of them. They were walking purposely down the stairs, past the barrier that had been erected to keep people out. I asked one of the last people, “Is this a tour?”

“Yes. Go to the desk to see if you can join us.”

I knew that if I went to the desk, even if they said yes, I’d be too late. So I just followed them.

Mind you, I had no idea what the tour was about. I had time to kill and it was clear that these people were going someplace I’d never been before. I wanted to go with them.

The sitting room in the living quarters at Kolb Studio. Beyond this is a “sunroom” with windows looking over the canyon.

I’d hit the jackpot. It turned out to be a tour of the Kolb Studios living quarters — the home of the Kolb Brothers.

Emory and Elsworth Kolb were given a piece of land at the edge of the canyon by Ralph Cameron who owned Bright Angel Trail and a bunch of other land on the rim. This was back in the early 1900s and Bright Angel Trail was a toll road. The Kolbs were given the land with the stipulation that they were to collect the tolls when Cameron wasn’t around. The Kolb brothers built their studio — first a tent, then a wooden frame building — on the edge of the cliff. A window on the building looked out over the start of the trail. The Kolbs would snap photos of the groups of mule riders going down. Then one of them would run all the way down to Indian Gardens, which is 4-1/2 trail miles and 3,000 feet down, where there was water. He’d develop the glass plates, make prints, and run all the way back up to the studio. When the riders returned, the photos were ready for purchase.

Inside the actual photo studio. The window on right right is the one they took photos of mule riders through.

There’s a lot more history to the Kolb brothers, but I’m not about to retell it here. Check out the PBS documentary about them or look them up in Wikipedia to learn more.

The more interesting thing is the house. It was built with its top floor level with the canyon rim. Subsequent floors were added below that. So the house literally clings to the side of the cliff. And it looks as if it were built over time by people who cared more about functionality than architecture.

The dining room at the Kolb Studio living quarters. Those windows look right out over the Grand Canyon.

But inside — wow. A perfect example of early 1900 homebuilding. The house I grew up in was built in 1901, so I know the style. Plaster walls, wood floors, molding. And all the windows looked right into the Grand Canyon.

The ranger led us though about a dozen rooms, including the sun porch, sitting room, kitchen, bedrooms, dining room, and, of course, studio and darkroom. (The darkroom was added after water became available at the Rim.) We were invited to take photos — even through the window the Kolb Brothers had used all those years ago. It was fascinating and a real treat for me.

The kitchen at Kolb Studio.

Let’s face it: I come to the Grand Canyon at least two dozen times a year. I’ve seen all the usual things. I’ve taken photos from the rim trail and every single rest stop or parking area on the rim. I’ve visited all the shops and eaten in all the restaurants and stayed in all of the hotels. I’m at the point where I’m almost bored when I come here. Almost.

When I finished the tour, the first thing I did was call Mike to tell him. I think he was jealous. Heck, I’d be if he’d gone without me!

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Shots from the Edge

Maria Langer — Tue, 03 Nov 2009 02:01:23 +0000

Two photos from yesterday’s hike.

Yesterday afternoon, I hiked up Doe Mountain, a mesa west of Sedona, AZ. The mesa has sheer rock walls on all sides except the northwest — that’s where you’ll find a 8/10 mile trail that climbs nearly 400 feet to the mesa top. The top is almost completely flat with stubby trees, bushes, yucca, and various types of cactus and desert grasses. It’s an amazing place at any time of day; simply walk to the side of the mesa with the view you want, sit down on a rock, and suck it all in.

I went up there around 3:30 PM; sunset was around 5:30 PM. It took nearly an hour for me to do the hike. I can hike on flat terrain or downhill all day long, but make me climb and you’ll be waiting for me. I was by myself, so I didn’t hold anyone back. When I got to the top, I was hot and thirsty.

I wandered around as the light continued to soften and redden. I found an excellent spot for photos on the north side of the mesa and shot the two you see here. These are unedited.

I’ve been experimenting quite a bit with foreground/background combinations. This shot of grasses, rocks, and trees with the red rocks in the distance behind them really called out to me. The foreground elements are on the mesa top. About 10 feet beyond them is a sheer cliff with a drop of 300-400 feet. The green trees you see beyond that are full-sized pinon and juniper pines. The red rock cliffs are several miles away. This one’s a “keeper” that I’ll likely put in my Photo Gallery. (That’s also why it’s so small here; I don’t share larger images unless their watermarked.) The only reason it’s not there now is that I haven’t had time to examine it closely and remove any optical imperfections due to dirt on the sensors. (It’s a never-ending battle against dust here in Arizona.)

This second shot is a self-portrait. I broke my third wired shutter release and there’s no way I could have used the self-time for this. So I used the camera remote. Of course, the sensor for the remote is on the camera’s right side (when looking at the front) and I was sitting at the left. Hence the stretched out arm and rather cranky look on my face. It’s a dopey picture and I look like an idiot. I guess that’s why I like it.

Oh, and I was about 5 feet from the edge of the cliff in this shot.

More from this trip in future posts. I’ll have better WiFi in Page.

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Smooth Day for Flying

Maria Langer — Sun, 01 Nov 2009 13:55:51 +0000

Let’s hope I get six like this in a row.

I start my final Southwest Circle Helicopter Adventure 6-day helicopter excursion for 2009 today. And after a week of extremely blustery weather — by Arizona’s standards, anyway — it looks like we have a week with calm wind conditions.

I can’t express how happy I am about that. While I’m not afraid to fly when the wind is howling — even up to 20 or 30 knots — it’s so much more pleasant to fly without all that wind. You can really feel the joy of flying when there isn’t some natural force (other than gravity) messing with your flight path.

Wind makes for mountain turbulence, which is caused by the flow of air over uneven terrain. Think of a stream with rocks in it. How does the water move over and around those rocks? Now imagine the water being air and the rocks being hills and mountains. Helicopters are flying only 500 to 1000 feet off the surface, so we’re in all that bumpy air. The more wind and hills and mountains, the more bumps. It’s usually not bad enough to be unflyable, but it’s certainly a lot more pleasant to fly when you’re not being bumped around all the time.

When I flew at the Grand Canyon, it was windy every day from April into June. Oddly, the bumpiest air usually occurred during flight segments over the National Forest. We were 300 feet over the ground, not far from the ponderosa pine treetops. The ground was gently rolling plateau that ended abruptly at the edge of the Canyon. It was the rolling hills that set up the bumpiest air. Over the canyon, with several thousand feet of open air below you, the wind wasn’t nearly as bumpy — despite all those buttes and “temples.”

Anyway, I’m looking forward to a smooth flight, where each moment in the air feels like gliding through space. Let’s hope it holds out for the whole week.

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About My New Fifth Generation iPod Nano

Maria Langer — Sun, 01 Nov 2009 03:38:07 +0000

Holy cow!

Yesterday, my Fifth Generation iPod — approximately equal to what they’re now calling an iPod Classic — the first version to support video — died again. I have a tendency to let the battery drain completely and sit in my purse like that. Then, when I attempt to sync, my Mac doesn’t know what the heck it’s connected to and wants to restore it.

This is the fifth time this has happened and the third time it has happened in the past two months. When I left for an appointment yesterday, it was still connected to my Mac, trying to import about 25GB of podcasts and music and videos. It was taking a long time, so I left it.

Coincidentally, that appointment was at the Biltmore Apple Store, which is walking distance from our “Rear Window” apartment in Phoenix. I was bringing in my 12″ PowerBook, which had a dead hard disk. I wanted to know what it would cost to replace the disk. I learned a few things:

The 12″ PowerBook computer was first manufactured in early 2003.
I bought mine in July 2003.
On a 12″ PowerBook, you must remove 23 screws to get at and remove the hard disk. You then have to screw them all back in. In the right places.
Apple has absolutely no interest in repairing 6-year-old laptops.

I’ll blog more about my solution to this another time. Let me get back to my new Nano.

Of course, I hadn’t bought it yet. But I figured that since I was there, I may as well take a look.

This isn’t my Nano, my thumb, or a video of anyone I know. But mine looks a lot like this one.

And I liked what I saw. So I bought a 16 GB red one. Yes, it’s (product)red, so a portion of the purchase price goes to fight AIDS in Africa. But that’s not why I picked red. I just like red. I’d like to help fight AIDS in Africa, but they’d get a lot less money from me if it was (product)turquoise.

Understand this: I bought a new iPod to replace one that simply wasn’t functioning reliably. The idea was to buy an iPod that would work with the iPod setup in my car and elsewhere. (The Shuffle won’t.)

I liked the idea of video, but since the video feature sucked battery power in my old iPod, I didn’t use it often. I didn’t expect to use it much on this iPod either.

All I wanted was something I could use to listen to podcasts and music while I drove or flew.

I got so much more.

This little sucker is absolutely packed with features.

It plays MP3s and other audio format files.
It plays movies.
It has an FM radio tuner built in. The FM tuner can identify songs so you can tag them and later sync them with your computer for easy shopping on the iTunes Store.
It has a video camera.
It has a pedometer. It can sync up with Nike’s Web site for some reason I’m not clear about and probably wouldn’t care about if I did.
It has games.
It can tell when you tilt it so it orients the screen properly. This tilt thing can also be used by games.
It can record voice memos.
It can store and display photos.
It can sync with Address Book and iCal on my Mac.
It can store notes.

It does a huge amount of stuff I didn’t expect. And every time I find something new, I get all giddy, like a kid.

Playing with one of these silly things for the first time — as an owner — is better than opening presents at Christmas.

Now I know what you’re saying. “Maria, you work with Apple products all the time. Didn’t you know that the Nano had all these features?”

No, I didn’t. I mean I knew about the movies and heard about the built-in video camera. But the tilt thing and games and pedometer and radio were all quite a shock.

Maybe you’re saying, “Maria, how could you spend nearly $200 and not know what you’re getting?”

Well, I thought that what I thought I was getting was worth $200. The Nano comes in a really sleek little package. Weighs next to nothing. Incredible quality video for such a tiny screen. I was satisfied.

Now I’m beyond that.

Do all MP3 players have this many bells and whistles? What have I been missing?

As you might imagine, I’m very happy with my new purchase. The only adjustment I’ll need is limiting the data I put on it to less than 16 GB. My old iPod has a 30 GB hard disk in it; this is quite a step down.

But I’ll deal with it.

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It’s All in the Preparation

Maria Langer — Fri, 30 Oct 2009 15:23:53 +0000

What it takes to conduct a 6-day helicopter excursion.

On Sunday, I begin the fourth and final 6-day Southwest Circle Helicopter Adventure I’m conducting for calendar year 2009. The trip is the culmination of months of preparation, most of which happens in the weeks and then days leading up to the trip itself. I thought it might be interesting to some reader to see what goes into it.

A Year in Advance

I make hotel reservations for the weeks of the planned excursions a year or more in advance. I have to do this to ensure that I get rooms for my guests (and myself, in many cases) at some destinations.

The most troublesome destinations are Monument Valley, the Grand Canyon, and Lake Powell, in that order.

Zero-Mike-Lima at Monument Valley.

In Monument Valley, we stay at Goulding’s Lodge, which overlooks the valley from the west. It’s not a big place and it has lots of historic significance. It’s also very popular with bus tours. That means it fills up quickly and early. I normally reserve a room with a king bed and a room with two queen beds. If the trip is sold, my guests get first choice based on preferences selected when the excursion is booked. Sometimes, however, I have to get two identical rooms. The other room is for me; there’s no where else within walking distance — I won’t have any ground transportation there — to stay.

At the Grand Canyon, I usually try to book rooms at Bright Angel Lodge (rim cabins with or without views), Thunderbird Lodge (standard rooms with or without views) or Kachina Lodge (standard rooms with or without rooms). I try in that order because, in my opinion, those are the best value rooms. Lots of people want to stay at El Tovar. I think it’s overrated. Sure, its historic — so is Bright Angel — but the rooms are small and cramped, just as you might expect in a 104-year-old hotel. They’re also very expensive — the more spacious rooms cost far more than the budget I’ve set aside for overnight accommodations. And although the hotel is right on the rim — so are the other three I listed — very few of the rooms have any kind of view of the canyon. Bright Angel offers a more rustic, historic experience steps away from the rim. Thunderbird and Kachina are more modern and motel-like but are also more comfortable. And let’s face it: when the sun goes down at the Grand Canyon, there isn’t much to do. A comfortable room is important.

As for me, I go with what I consider the best value on the rim: a half-bath room at Bright Angel. Sure, the shower is down the hall and there’s no television, but you can’t beat the location or price.

At Lake Powell, my guests stay at the Lake Powell Resort. It’s a huge resort complex right on the lake, with views, private patios, pools, a hot tub, restaurants, etc. I get lakeview rooms for my guests. They’ll spend nearly 24 hours at the resort and I want them to be comfortable. I don’t stay there, though. It’s too expensive and too far from the helicopter for me. Lately, I’ve been staying at the Days Inn across from WalMart. Less expensive, clean, and it has wifi.

Of these three hotels, I have to pay for the rooms at the Grand Canyon and Lake Powell up front. That means thousands of dollars in prepaid hotel expenses. I think of it as an investment. And when the excursions sell, I’m ready.

The remaining two nights — one in Sedona and one in Flagstaff — are usually relatively easy to book with at least a month’s notice. I don’t book them until an excursion is booked.

One last thing I do after booking: I modify the Southwest Circle Availability page on the Flying M Air Web site to clearly indicate what dates are available.

On Booking

One of my favorite subjects is Lookout Studio in the early light. (You can click it to see a larger version in my Photo Gallery.)

When an excursion is booked, I start by sending a package of materials out to my guests. The package includes a bunch of brochures, as well as a preferences questionnaire. They fill in the questionnaire with their preferences for rooms (for example, 1 king or 2 queen beds?), tours (for example, Antelope Canyon or Navajo Tapestry boat tour at Lake Powell?), and other options.

When I get the questionnaire, I start working the phones. I confirm and, if necessary, attempt to change existing hotel reservations. Sometimes I might have booked a non-view room at the Grand Canyon, for example, because that’s the only thing that was available at booking; I may be able to change it to a better room. I make new reservations for Sedona and Flagstaff. I also make reservations for tours. I book rental cars and rooms for me.

As I do all this, I’m entering dates and times and details into iCal, which I use for scheduling. This builds an itinerary for my guests. I’ll send them a PDF version of the itinerary for their approval. They may have some changes — perhaps they want to do their helicopter tour over the Grand Canyon a little later in the day to enjoy more time in Sedona that morning — and I’ll make them, if I can, when they tell me.

A Month Before

In the middle of each month, I look at the excursions scheduled but not booked for the following month. Then I work the phones again to cancel the hotel reservations I made for those dates.

Although I can cancel with as short a notice as two or three days, I’ve realized that it’s not a good idea to wait until the last minute. Not only can forget to do it, but I’d prefer to have the prepaid expenses refunded back to my credit card as soon as possible. Besides, with a month or less advance notice, I’m not likely to be able to get the rest of the excursion — other rooms and tours — booked satisfactorily. It’s best to just throw in the towel for those dates. I update the Web site to remove those dates so folks don’t try to book them.

Canceling all those dates takes the better part of a morning. There are a lot of dates in the systems and the reservation clerks don’t understand why. I have to explain it to them. I also have to make sure they only cancel the dates that need to be cancelled.

Accounting for the refunds is a nightmare. I have to match them in my accounting records by date. Although the hotels don’t usually make mistakes, sometimes they do. And it’s a real pain in the butt to fix them.

A month before a booked excursion is also when I take the 50% deposit from guests. I confirm with my guests that we’re still moving forward — this deposit is not refundable. I’ve never had anyone back out at this stage of the game.

Once I have the deposit, I send out the luggage, hats, and other goodies I’ve promised my guests. I provide the luggage so I know it’ll fit in the aircraft. They’re Totes wheelie bags. Admittedly, they’re not the best quality, but they’re lightweight and they will last for the entire 6-days of the trip, as well as through any baggage handling the airlines subject them to on the way to or from Arizona.

If my guests have requested dinner at El Tovar during their stay, this is also when I make reservations. You can make them as far in advance as a month; if you want until the last minute, you’re likely to be eating at 5 PM or 9 PM. I try to book for either a specific requested time or right after sunset.

A Week Before

I reconfirm all reservations about a week before a booked excursion. This takes about a half day.

I also fine-tune the itinerary and do a final check to make sure it’s correct and resolve any problems I might have found.

If my guests are flying in and I haven’t gotten their flight information, I call or e-mail them to get it. I also send them instructions for finding the Terminal Three helispot at Sky Harbor Airport if I’ll be picking them up there. I can’t leave the helicopter unattended there, so they’re responsible for finding me.

I also begin my daily weather checks, just to keep an eye on storm systems, temperatures, and wind forecasts. I’ll be checking the weather along the route every single day for the next two weeks.

Three Days Before

I take the final 50% deposit three days before the excursion. This is also when I do all the paperwork that goes into the guest package:

Receipt for payment.
Welcome letter.
Printed itinerary.
Sedona and Flagstaff street maps.
Grand Canyon walking tour, shopping, and dining brochures.

I create the flight manifests and weight and balance calculations for each leg of the helicopter flight. This is required by the FAA to be on board the helicopter during the flight.

The Day Before

The day before the trip, I go through the helicopter and pull any item that I won’t need to have on board for the flight. I reorganize the under-seat storage bins so it’s easy to find what I need. The seat behind me will be for luggage — mine underneath and theirs secured on top. I make sure the bungee I’ll need to secure the luggage is on board.

I’ll also add the items I need for a long cross country flight. I usually bring along 4 quarts of the W100+ oil I use — I can definitely expect to add at least one quart during the trip, but I sometimes need more. The oil is hard to find, so it’s better to have enough with me than to have to hunt for it. And for our flight over Lake Powell, I need life jackets, so I bring those along, too. And I stow the manifests I’ve created. I don’t need to consult them in flight, but they must be on board, so I put them in my Hobbs book under my seat.

I also make sure the helicopter and its windows are clean, that my spray bottle for cleaning the windows is full, and that my rags are clean. I do a thorough pre-flight, which I’ll mostly repeat the next day before the flight.

The Trip

On the first day of the trip, I meet my passengers at the predetermined airport. After introductions and hand-shaking, I give them a complete and thorough passenger safety briefing, pointing out things like the fire extinguisher and the location of first aid and survival equipment (under my seat). I load up their luggage — mine is already under that back seat — and secure it. Then I help them aboard, make sure they know how to operate the seat belt and doors, and close their doors securely for them.

Then we’re off. I won’t go into the trip details; you can read about a typical itinerary here.

As we fly, I tell them what I know about the terrain we fly over. I know the routes by heart — I’ve flown over them enough — but I still have occasional surprises: wild horses, a herd of antelope, mild turbulence where I don’t expect it, etc. I share just about everything I see with my passengers — they’re probably sick of listening to me by the end of their trip.

In Page, my guests visit Upper Antelope Canyon. If I have time, I scramble into Lower Antelope Canyon with my camera and tripod. (You can click it to see a larger version in my Photo Gallery.)

At each destination, I have two goals: get my guests to their tour or other activity on time and handle the luggage. Every day’s activity is different and may have free time around it. I need to get people where they need to be and make sure they know how to get around — especially back to the hotel — for the day. Once I set them loose, I won’t see them until the next morning when we meet for departure.

I’m in charge of their luggage. At most destinations, our rooms are not ready for us when we arrive. That means I Have to either check or carry around the bags but be back for check-in time. When I check in my guests, I get a key to their room and bring their luggage in. I leave the key and, on the first day, I leave the welcome package.

I do this every day. The goal is for my passengers to enjoy a scenic helicopter flight to their destination, worry-free transportation to the central area, and time on their own for tours and other unscheduled activities. Anytime after check-in time, they can go to the hotel’s front desk, give the clerk their name, and get their key. Their bags are already waiting for them.

Heck, why can’t I find a vacation like this?

I also handle any arrangements for parking the helicopter, such as getting fuel, putting on the blade tie-downs, preflighting for the next day, and cleaning the windows.

The next day, I meet my passengers at the predetermined time. Although they usually bring their luggage with them, I can fetch it if they want me to. Then we head on out for the day. Some days, there’s an activity in the morning; other days, we just go to the airport and fly out to our next destination.

We do this for six days with five overnight stops.

I made this photo in Sedona during one of my excursions. (You can click it to see a larger version in my Photo Gallery.)

To be fair, I usually have most evenings and early mornings to myself. Once the bags are stowed in guest rooms — always by 4 PM — as long as the helicopter has been tended to, I’m free. I hike at Sedona and the Grand Canyon, do photo flights for other folks at Lake Powell, relax and blog at Monument Valley, and stroll around town and enjoy Thai food in Flagstaff. I take a lot of photos. I blog. This coming trip, I hope to work on a novel.

I have a huge amount of responsibility — these folks have paid thousands of dollars for a dream vacation. It’s my job to make sure it doesn’t turn into a nightmare. I take that responsibility very seriously. What I’ve found is that by doing everything I can in advance, the trip goes much more smoothly. And the more trips I do, the more smoothly each one goes — although I admit that the first one back in 2006 was the smoothest one of all.

When It’s All Over

On the last day of the trip, I return my passengers to the starting airport and see them off. If they liked the trip — and they always do — I get a nice tip. Then I bring the helicopter back to base, clean it out the best I can, and put it away.

The trip is expensive, but so is flying the helicopter. I’ve recently introduced what I call “a la carte pricing,” to reduce some of the sticker shock. Instead of paying for the whole package up front, guests can simply pay for flight time and my overnight costs. Then they’ll be responsible for taking care of all the other arrangements — hotels, tours, ground transportation, etc. — for themselves. That would certainly take a huge weight off my shoulders. But unless the guests want to skip overnight stops and tours, it won’t save them any money. My margins are tight; I don’t make much on each trip. I seriously doubt whether they could do it for less without sacrifices.

To my knowledge, I’m the only helicopter operator in the country offering these trips. After reading what it takes to conduct one, can you get an idea why? If that’s not enough to explain it, consider this: each time I take the helicopter away for six days, that’s six days that I can’t do any other for-hire flying — other than the occasional photo flight at Lake Powell. So my revenue stream is basically turned off for those six days. Not many helicopter operators would be willing to take a helicopter offline for six days at a time.

If you’re wondering why I don’t just fly back to base each night, consider this: it costs more to fly the helicopter for an hour than it costs to stay overnight at any of the destinations. And since we’re always at least an hour — and as much as three hours — away from base, it simply doesn’t make sense to go home every night.

Don’t get me wrong: I’m not complaining. I love doing the trips. I love sharing my knowledge of Arizona with my guests — especially folks from out of state.

And who could complain about an all-expenses-paid trip to five of Arizona’s most popular destinations — by helicopter?

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Interesting Links, October 29, 2009

Maria Langer — Fri, 30 Oct 2009 06:00:00 +0000

Here are links I found interesting on October 29, 2009:

Canada, U.S. spark ethical debate with different approaches – "The widely divergent approaches taken by Canada and the United States on the H1N1 pandemic strategy and vaccine rollout are part of an enormous public-health experiment whose outcome is impossible to predict." Read more. In the Globe and Mail. Thanks to @aprilmains on Twitter for sharing the link.
CDC H1N1 Flu | Questions & Answers Novel H1N1 Influenza Vaccine – The Center for Disease Control Q&A about the H1N1 vaccine. Thanks to @gglockner on Twitter for sharing the link.
10 Most Incredible Earth Scars – The results of our never-ending search for mineral wealth. On EnvironmentalGraffit.com. Thanks to @SnorkyJr for sharing the link on Twitter.

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Vaccine Insanity

Maria Langer — Fri, 30 Oct 2009 02:50:46 +0000

When doctors join in on the fear mongering.

I’ve been wanting to get an H1N1 Flu Vaccine for a while now. I believe that by getting the vaccine, I’ll not only protect myself from getting the Swine Flu, but I’ll prevent myself from becoming a carrier that can infect other people. In other words: I’ll do my part to help protect my fellow citizens and possibly prevent deaths.

When I heard the vaccine was available in town, I started making calls to see where I could get a shot. The Safeway Supermarket pharmacy ran out of doses yesterday. They suggested that I call my doctor. I did. And that’s when I got a shock.

A receptionist answered the phone. When I asked about the H1N1 Vaccine, she told me the doctor wasn’t giving shots. When I asked why, she replied:

The doctor heard that there were serious neurological side effects to the vaccine. She doesn’t think it’s safe.

What?

I asked the girl for details and she had none. I asked her to have the doctor call me. I hung up and went to Twitter. My query there brought links to two reliable sources of information about the vaccine:

@aprilmains replied first with a link to “Canada, U.S. spark ethical debate with different approaches” on The Globe and Mail Web site. (April is Canadian and just got her shots today.)
@gglockner quickly followed up with “General Questions and Answers on 2009 H1N1 Infuenza Vaccine Safety” on the CDC (Centers for Disease Control and Prevention) Web site.

I read the information on both pages. Neither discussed any likely serious side effects. The CDC piece did mention the usual flu vaccine side effects but said the H1N1 vaccine was no more likely than any other flu vaccine to result in those side effects. It also mentioned Guillain-Barré syndrome (GBS), which was apparently an issue back in 1976. The article said that studies had been done and that the risk of GBS was 1 additional person out of 1 million.

Let me repeat that: 1 person in 1 million.

Is this the kind of risk that worried my doctor?

The phone rang. It was the receptionist at the doctor’s office. She told me that the doctor had read about the risks online, but she couldn’t remember where. (Fox News? I wondered.) She’d also heard about it from patients. (Now patients are advising doctors?) And she’d also heard it from a few doctors.

In other words, it was hearsay from vague, unidentified, and mostly unqualified sources.

I told her what I’d learned from the CDC. She wasn’t interested. She wanted to argue with me. Evidently, the doctor’s sources were more valid than the Centers for Disease Control of one of the most advanced nations on the face of the earth. She wouldn’t listen to reason, she wouldn’t give me a chance to speak.

So I hung up on her. Why should I waste my time listening to a raving idiot?

I’ll be looking for a new doctor. Again.

And I’ll keep looking for my vaccination.

You want more information from the CDC? Start here.

You want some satire on the whole vaccine idiocy? Check out this on the Onion.

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Why Do Atheists Care about Religion?

Maria Langer — Thu, 29 Oct 2009 15:44:30 +0000

I couldn’t have said this better myself.

I’ll let the video explain it all.

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Interesting Links, October 28, 2009

Maria Langer — Thu, 29 Oct 2009 06:00:00 +0000

Here are links I found interesting on October 28, 2009:

Whooping cough blamed for southeast Iowa child’s death – Another reason why you should vaccinate: to prevent unnecessary deaths like this one. Thanks to @derekcbart for sharing the link.
Obama’s Declaration Of Swine Flu Emergency Prompts Pro-Swine-Flu Republican Response – "Claiming that the president was preying on the public's fear of contracting a fatal disease last week when he declared the H1N1 virus a national emergency, Republican leaders announced Wednesday that they were officially endorsing the swine flu…" Read more on Onion. Thanks to @Daniel_Loxton on Twitter for sharing the link.
Five Myths About Health Care in the Rest of the World – As Americans search for the cure to what ails our health-care system, we've overlooked an invaluable source of ideas and solutions: the rest of the world. All the other industrialized democracies have faced problems like ours, yet they've found ways to cover everybody — and still spend far less than we do. On the Washingtonpost.com. Thanks to @gglockner for sharing the link on Twitter.
Chris Ware animation of This American Life story – This is an outstanding cartoon (by Chris Ware) depicting a This American Life story about kids who started a fake TV camera craze at their elementary school. On Boing Boing. Thanks to @jodene on Twitter for sharing the link.
College Grads Get Failing Grade in Professionalism – A nationwide survey of human resources professionals and business leaders—those who make final hiring decisions—shows that personal professionalism matters most when deciding whether to extend a job offer. The survey also found that a lot of college grads are failing that test. Thanks to @estherschindler on Twitter for sharing the link.
Ways to Be Human at a Distance – Chris Brogan writes: "I talk to companies all the time about being human at a distance, and how these new social tools allow us to engage in human business, which I consider more relationship-driven than numbers-driven. There are lots of things I mean when I say this, and lots of ways to implement it online. I’ll give a few here as a starting point for your consideration." Thanks to @MichaelAtMo on Twitter for sharing the link.

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Religulous

Maria Langer — Thu, 29 Oct 2009 02:40:35 +0000

A movie review.

I just watched Bill Maher’s documentary, Religulous. It’s been in my Netflix queue for some time now and I recently let it ride to the top. I watched it on my second monitor while doing some relatively mindless work on the other.

The movie was just what I expected: Bill Maher trying to talk reason to religious zealots. While his breakaways to movie scenes and comic subtitles were generally amusing, much of the rest of the movie was quite disturbing. It isn’t Maher’s views that bother me — I share them. It’s the stubbornness of the religious zealots he spoke to. They simply did not want to listen to reason.

Want some specific examples?

He spoke with Christians about Jesus and pointed out that an ancient Egyptian god named Horus shared much of Jesus’s history, from virgin birth to crucifixion and resurrection. This is documented in ancient Egyptian writing. Yet the Christians refused to acknowledge that the Egyptian myths exist. How can they be so stubborn?

He pointed out to Christians that the New Testament, which forms the basis of Christianity and Christian beliefs says nothing about homosexuality being a sin. He pointed out other things that are and are not in the Bible. If what he said contradicted current Christian beliefs, however, these people denied what he said. They clearly had no clue what was in the holy scriptures they swore was the word of god.

He pointed out to Muslims that the Koran contains multiple references about violence against non-Muslim “infidels.” They either denied the meaning of those references or tried to claim that they applied to another time.

He had similar confrontations with Jews, Mormons (and ex-Mormons), and members of other religions.

This went on for nearly two hours.

This was exactly what I expected and, to be honest, I didn’t enjoy it very much. It’s an argument he’ll never win. None of the atheists will. People have faith — blind faith in whatever it is that they believe. They ignore the evidence that they’re wrong. They go on believing, thinking that they’ll be rewarded someday while the non-believers — or the people that believe in Brand X religion — will be punished.

Meanwhile, they keep fighting and hating and killing and keeping their women and children in the dark ages intellectually — all in the name of their god.

It makes me sick.

I’m not quite sure what Maher intended to do with this movie. He’s obviously not going to convert anyone. There wasn’t enough comedy to make it fun to watch. Was he just trying to give atheists a bit of support in their quest for reason? To convince us to speak out as he has?

What’s the point?

This reminds me of a post I read last week on Think Atheist, “Why Talk About It?.” In it, the blogger compares religion to collecting stamps:

When you are in safe company, you poke fun at the stamp collectors and their silly beliefs. You find comfort in the fact that you are not the only sane person around. In a world of stamp collectors, you are one of only a few non-stamp collectors.

Maybe that’s what Religulous was all about: To remind us that we’re not the only ones who don’t collect stamps.

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Interesting Links, October 27, 2009

Maria Langer — Wed, 28 Oct 2009 06:00:00 +0000

Here are links I found interesting on October 27, 2009:

CBC News – British Columbia – B.C. man under scrutiny for cancer-cure claims – Saul Pressman sells ozone generators not approved as medical devices. On CBC News. Thanks to @Daniel_Loxton on Twitter for sharing the link.
The Healthcare Crisis — Who’s fault is it, anyway? – What do you think? Thanks to @JimDittmer for sharing the link.
Internet rules and laws: the top 10, from Godwin to Poe – The internet has matured into a world of its own, and like the real world, it obeys certain immutable laws. Here are 10 of the most important. On Telegraph.co.uk.
French court fines Scientologists, allows operations – A Paris court on Tuesday fined the French branch of the Church of Scientology a total of 600,000 euros ($902,200) after finding it guilty of fraud but allowed the group to continue operating in France. In the Washington Post.
Eight steps to Internet unpopularity – Christopher Breen writes: "After a particularly trying weekend moderating the Macworld forums, it occurred to me that there are a handful of ways to become an Internet pariah in a very short period of time. In the hope that you might not fall into some of these traps, allow me to enumerate those ways." Read it on Macworld. Thanks to @RadMegan for sharing the link.
The DVR vs Internet Video – Interesting discussion of the future of content consumption and how the networks and cable TV providers just don't get it. On Mark Cuban's blog. Thanks to @DonPerreault for sharing the link.
The Apple Powerhouse – It's no surprise that Apple (Nasdaq: AAPL) crushed its fourth-quarter earnings estimate. The company delivered earnings of $1.67 billion, up 47% from last year on an earnings-per-share basis. To understand why Apple's crushed earnings predictions were no shock, take a look at the business model that telegraphed the punches behind what Apple called its most profitable quarter ever. On The Motley Fool. Thanks to @DonPerreault on Twitter for sharing the link.
|| Dummy Text Generator | Lorem ipsum for webdesigners || – Possibly the best dummy text generator I've ever seen.
How To Write Badly Well – Reading it says it all.

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Marketing Madness

Maria Langer — Tue, 27 Oct 2009 15:00:07 +0000

I design and assemble 24 copies of a 12-page marketing piece for Flying M Air.

The Arizona tourist season is starting and will be in full-swing by mid November. That means it’s time for me to meet with Phoenix and Scottsdale hotel and resort concierges to make sure they’re aware of Flying M Air’s tours and day trips and to make it easy to sell them for me.

With the relocation of my helicopter from Wickenburg to a base much closer to my customers, I was able to cut prices on all of my tours and day trips. That should make them more attractive to customers. They are not, however, cheap. My lowest price tour is a 50-60 minute trip around Phoenix that costs $495 for up to 3 people. My most expensive flight is a day-long trip to Grand Canyon West’s Skywalk that includes at least four hours in the helicopter and all ground fees and costs $2,495 for up to three people. Ouch.

When you’re selling services with big price tags, you can’t expect a flyer printed on your Epson inkjet printer to impress anyone. You need to create marketing materials that will fully explain and illustrate what you’re offering, presented in a professional-looking package.

And that’s what I spent much of the past week doing.

I use plastic portfolio binders with a cover insert to prepare 12-page booklets about my company and its services. The cover has an 8×10 glossy photo of the helicopter with my company marketing design (the blue and red swirls).

Inside, there’s a “Welcome” letter, mostly for the use of hotel/resort guests who might be browsing the book on their own. It provides brief information about the company and urges them to book through a concierge. If a concierge isn’t available, however, they can call us directly for more information and reservations.

Next are full-color information sheets about the tours and day trips we offer. Each tour sheet includes at least two photos of the destination or route, full pricing information, and branding elements such as my logo. You can see thumbnails of these pages here, on the right side of this post. I created each of these sheets in InDesign, using photos from a collection I’ve been building steadily for about six years. When they were finished, I e-mailed them to the local KwikPrint. The folks there printed them out on their color laser printer. Although I have a color laser printer, their’s does a better job and, given the cost of consumables on mine, is actually cheaper. As you might imagine, all of these documents are available as downloadable PDFs from the Flying M Air Web site. I figure I spent about $200 on printing.

I also included a copy of the front cover of the August 2009 issue of Arizona Highways magazine, which listed my company’s Southwest Circle Helicopter Adventure as “The best way to see Arizona in a week.” I clipped out the paragraph about us and pasted it onto the cover image so both the cover and the text are on the same page. The folks at KwikPrint handled the copies of these sheets,too. They look nice.

Then there’s a full page summary of all tours and day trips and their prices, including optional add-ons like Jeep tours or lunch stops.

Finally, there’s a page that provides information about our helicopter, including the make and model, engine specs, and passenger-friendly features.

Putting the books together was rather time consuming and tedious. We did it after dinner last night. Mike helped me. I spread piles of each page out along the table and we walked around the table, inserting pages into the booklet’s plastic sheets. It took about an hour to do 24 of them. I figure that if I would have paid a marketing firm to do the same job, it would have cost me at least $5K for design and document creation and $20 to $50 per booklet.

The resulting booklets are extremely attractive and professional. They present the image I want people to have of my business. The removable pages make it easy for a concierge to pull out a page and make a copy for a guest or co-worker. Frankly, the only way I could make this any better is to print individual booklets using something like iPhoto. But if you make them too nice, people take them as souvenirs — as I discovered the expensive way with a local guest ranch a few years ago.

But what’s most important about the booklets is that they provide all of the information a concierge needs to help a guest make an informed decision about a tour or day trip with Flying M Air. And that, after all, is the purpose of this exercise.

Later this week, I’ll start making the rounds with my husband, Mike, who has become the company’s Marketing Manager. By that time, we’ll have my new business cards back from the printer.

This season, it’s do or die in the Phoenix area. I’m determined to make it work.

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