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		<title>Flir Systems and Raymarine Marine Electronics Poised</title>
		<link>http://www.marisys.com/flir-systems-and-raymarine-marine-electronics-poised_2010-08-10/</link>
		<comments>http://www.marisys.com/flir-systems-and-raymarine-marine-electronics-poised_2010-08-10/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 00:18:15 +0000</pubDate>
		<dc:creator>jenngerl</dc:creator>
				<category><![CDATA[Marisys Articles]]></category>
		<category><![CDATA[annual revenues]]></category>
		<category><![CDATA[computer vision]]></category>
		<category><![CDATA[flir]]></category>
		<category><![CDATA[marine distributor network]]></category>
		<category><![CDATA[marine electronics market]]></category>
		<category><![CDATA[raymarine marine electronics]]></category>
		<category><![CDATA[thermal imaging]]></category>
		<category><![CDATA[united states sales]]></category>

		<guid isPermaLink="false">http://www.marisys.com/?p=1226</guid>
		<description><![CDATA[One of the big questions that market analysts have about Raymarine Marine Electronics is whether it can recapture its United . . .]]></description>
			<content:encoded><![CDATA[<p>One of the big questions that market analysts have about Raymarine Marine Electronics is whether it can recapture its United States market share. In 2009 Raymarine saw its United States sales drop to $54 million from over $98 million in 2008. Although much of that 44 percent drop can be attributed to a tough marine electronics market, the drop was far steeper than what was experienced by many of its competitors.</p>
<p>Now that Flir owns Raymarine, the chances that Raymarine will recapture the United States market have considerably improved. Not only does the acquisition of Raymarine provide Raymarine with the capital to preserve its research and development investment, but points Raymarine straight into the United States market.</p>
<p>Flir, an American company, and a company with over $1 billion in annual revenues, obtains about 59 percent of its sales in the United States. But not only that, the company has an ever-expanding distribution network in the United States and strong ties with United States government purchasing agents.</p>
<p>Another ver<a href="http://www.marisys.com/wp-content/uploads/2010/08/marine-electronics1.jpg"><img class="alignleft size-medium wp-image-1227" title="marine electronics" src="http://www.marisys.com/wp-content/uploads/2010/08/marine-electronics1-293x300.jpg" alt="" width="211" height="216" /></a>y important fact about Flir that may help Raymarine recapture the United States market is that Flir is one of those billion dollar companies that continually increase revenues and earnings. But that’s just the tip of the iceberg. Flir has proved itself frugal, having socked away over $280 million in cash and cash equivalents.</p>
<p>And it’s that cash that may make other marine electronics companies nervous in a market that’s already littered with less than pretty balance sheets. But for them it&#8217;s worse than that. Because Raymarine avoided bankruptcy, Raymarine’s competitors no longer have the chance they did at winning over Raymarine’s 450 OEM accounts that Flir acquired. Nor can they now get the competitive edge from having Raymarine’s vast distribution network knocked out.</p>
<p>Although other marine electronics manufacturers might still think that corporate bloat could slow down Flir’s entry into the consumer marine electronics market, the fact of the matter is that these competitors could wake up very soon to the realization that quite the opposite is true.</p>
<p>Besides just the threat of cold cash, Flir’s background in the technology market should cause its competitors concern. If one examines Flir’s history, what becomes glaringly obvious is that Flir knows when technology will reach a price point for a specific market. And that means that Flir is probably right with its conclusion that the 2009 through 2014 timeframe will be when thermal and computer vision technology will be ripe for the consumer marine electronics market.</p>
<p>In addition to losing out on what could be the next market wave in marine technology, thermal imaging and computer vision, Raymarine’s competitors may have more problems as a result the acquisition. For one, Flir knows electronic technology from the ground up. Its experience dates back 30 years and encompasses almost every aspect of engineering technology. As Flir puts it “We have significant electronic design capabilities across several specialized areas, including readout integrated circuit design, signal processing, image processing and electronics integration. Our design expertise lies in the areas of reliability, low power consumption and extreme environmental survivability.” In other words, everything you need to tackle today’s marine electronics design problems.</p>
<p>Whether it&#8217;s today or tomorrow when Flir opens the floodgates of cash and new marine product technology is anybody’s guess. The real question is whether Flir and Raymarine can pull off a successful marketing and sales strategy to increase Raymarine’s market share. On the other hand, the rquestion for other marine electronics giants like Navico and Garmin is whether or not they can compete with the technology, cash and distribution rich Flir/Raymarine combo.</p>
<p>However, there’s more than just the marine electronics giants for Flir to worry about. Flir has numerous competitors in the computer vision and thermal imaging market that also would like a piece of the marine electronics pie. Still, though, these competitors don’t have the reach into marine electronics distribution that Raymarine does, nor do they have a solid revenue stream from the government and homeland security markets that Flir does.</p>
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		<title>Marine Electronics Unlimited Stays Focused on Latest Technology</title>
		<link>http://www.marisys.com/marine-electronics-unlimited-stays-focused-on-latest-technology_2010-08-03/</link>
		<comments>http://www.marisys.com/marine-electronics-unlimited-stays-focused-on-latest-technology_2010-08-03/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 17:18:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marisys Articles]]></category>
		<category><![CDATA[b&g]]></category>
		<category><![CDATA[base station]]></category>
		<category><![CDATA[deckman]]></category>
		<category><![CDATA[gizmos]]></category>
		<category><![CDATA[internet dealer]]></category>
		<category><![CDATA[life tag system]]></category>
		<category><![CDATA[man overboard]]></category>
		<category><![CDATA[marine electronics unlimited]]></category>
		<category><![CDATA[mcmurdo]]></category>
		<category><![CDATA[personal location beacon]]></category>
		<category><![CDATA[raymarine]]></category>
		<category><![CDATA[rfid]]></category>
		<category><![CDATA[tactical navigation]]></category>
		<category><![CDATA[tags]]></category>

		<guid isPermaLink="false">http://www.marisys.com/?p=1222</guid>
		<description><![CDATA[Marine Electronics Unlimited, a company defined as an Internet dealer of marine electronics, is one company to put on your . . .]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.marisys.com/wp-content/uploads/2010/08/marine-electronics.jpg"><img class="alignleft size-medium wp-image-1223" title="marine electronics" src="http://www.marisys.com/wp-content/uploads/2010/08/marine-electronics-300x231.jpg" alt="" width="300" height="231" /></a>Marine Electronics Unlimited, a company defined as an Internet dealer of marine electronics, is one company to put on your list of virtual boating shopping malls. The company’s web site not only carries over 50 of the leading marine electronics brands like Garmin, Lowrance, Raymarine and Simrad, but also the top name brands in marine electrical equipment; like Mermaid and Navico.</p>
<p>Although the wide product selection could keep you busy for hours, if you want to find out what the latest marine technology trends are, visit the company’s &#8220;New Products&#8221; page. That page includes not only the latest fishfinders, GPS units and navigation equipment from the main manufacturers, but also a number of new gizmos that you may have never even seen before.</p>
<p>Recently featured on the new products page was a RFID man overboard system from Raymarine Electronics. What’s great about that emergency system is that it lets you immediately detect when someone or something goes overboard. Using it is also simple. Just give a tag to each of your passengers and attach it to your valuable cargo, enter in a few program IDs and you’re ready to go.</p>
<p>The system, called the Life Tag System, will then automatically sound an alarm or sirens when the tag leaves the base station’s transmission range (about 35 feet).</p>
<p>Currently, the price of the Life Tag System is $518, which is a significant discount from the list price of $618. Additional tags can be purchased for $94.95. However, if you give the company a call you might be able to talk them down. That’s because MAP pricing guidelines restrict the company from advertising prices below a set level.</p>
<p>Another new product featured on Marine Electronics Unlimited&#8217;s web site that will help you locate just where in the ocean your tagged passenger or cargo is, is the McMurdo FastFind GPS Satellite Personal Location Beacon. That product which sells for $246.95, weighs in at just 5.3 ounces.</p>
<p>But don’t let the weight or small size fool you. Not only will the GPS unit pinpoint your tags to within 10 meters, but it will also send out that distress signal continually for 48 hours to Cospas Sarsat Satellites, NOAA’s satellite system for search and rescue.</p>
<p>Besides the latest products, you’ll also find the marine technology classics at Marine Electronics Unlimited. If you have some time, take a look at the company’s marine computers and software. There, you’ll find B&amp;G&#8217;s Deckman line of tactical navigation and racing software as well as the B&amp;G marine instrument computer.</p>
<p>What’s unique about the Deckman software and computer is that they are designed for tactical navigation, giving you not only the racing edge but the safety edge. The computer instrument system has been specifically tailored to interface with all your boats sensors, instruments, and weather services.</p>
<p>Integrated weather and routing features supported with Deckman’s software include wind speed, barometric pressure, sea temperature, precipitation and wave height.  But that’s not all. The Optimum Routing Tool clearly displays the sea and weather state of proposed routes. Additionally, it uses the latest animation technology to display projected seas and weather conditions along your route.</p>
<p>The integrated weather system also supports fully integrated weather downloads from UGTRIB, Saildocs and OCENS Weathernet services. Besides all that, the integrated weather system software is compatible with instrument systems such as the B&amp;G H2000, the H3000 and WTP.</p>
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		<title>Gander Mountain Takes Overton Boat Supplies Head to Head with West Marine</title>
		<link>http://www.marisys.com/gander-mountain-takes-overton-boat-supplies-head-to-head-with-west-marine_2010-08-02/</link>
		<comments>http://www.marisys.com/gander-mountain-takes-overton-boat-supplies-head-to-head-with-west-marine_2010-08-02/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 19:00:01 +0000</pubDate>
		<dc:creator>jenngerl</dc:creator>
				<category><![CDATA[Marisys Articles]]></category>
		<category><![CDATA[alexa]]></category>
		<category><![CDATA[boating supplies market]]></category>
		<category><![CDATA[boating supply store]]></category>
		<category><![CDATA[gander mountain]]></category>
		<category><![CDATA[lowest prices]]></category>
		<category><![CDATA[overton’s boat supplies]]></category>
		<category><![CDATA[pricing policies]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[west marine]]></category>

		<guid isPermaLink="false">http://www.marisys.com/?p=1215</guid>
		<description><![CDATA[Whether you’re new to boating or an old hand, Overton boat supplies is one of the first places to look . . .]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.marisys.com/wp-content/uploads/2010/08/boat-supplies.jpg"><img class="alignleft size-medium wp-image-1216" title="boat supplies" src="http://www.marisys.com/wp-content/uploads/2010/08/boat-supplies-300x221.jpg" alt="" width="240" height="199" /></a>Whether you’re new to boating or an old hand, Overton boat supplies is one of the first places to look for boat supplies. And that’s because Overton has one of the widest selections you’ll find online or off. Besides thousands of products, you’ll not only find the latest brand names, but one of the best boating supply pricing policies around. Overton guarantees the lowest price with a 10 percent bonus program.</p>
<p>Overton, which started out in 1976, not only has one of the of the largest boat followings on the net (ranked at 35,201 worldwide and 5,997 in the United States by Alexa), but also has a strong brick-and-mortar network. Besides major distribution centers in North Carolina, Overton’s product line can be found in over 100 Gander Mountain stores throughout the eastern and midwestern United States.</p>
<p>Gander Mountain, which is considered the largest national chain of outdoor recreational equipment stores in the United States, combined with Overton’s boating supplies, gives boaters a little more than what can be expected from a boating supply store.  And that’s because boating supplies and recreational outdoor equipment are items that boaters and recreational enthusiasts have in common.</p>
<p>The business formula of Gander Mountain, which also combines brick and mortar with a strong Internet presence, has so far paid off well. While other recreational and boating supplies companies have floundered and gone out of business in the Great Recession, this duo has thrived. Gander Mountain, in its 2009 fiscal year, reported slightly over $1.06 billion in sales. As of late, increased sales are nothing new for Gander. Gander’s sales have continually increased year after year since 2005, when sales were just $641 million.</p>
<p>Whether or not the Gander and Overton team will be a threat to West Marine’s dominance in the boating supplies market is still an open question.  In terms of brick and mortar, Gander’s presence is primarily focused in the Great Lakes region. However, Gander has been steadily opening more stores, which now total 119 in 23 states. This compares to West Marine’s 330 stores in 38 states.</p>
<p>However, on the Internet, West Marine does not hold such a lead.  West Marine’s worldwide Alexa ranking is presently at 22,699 and its United States ranking is at 4,767.  In comparison, Alexa gives Gander a worldwide rank of 23,048 and a United States ranking of 4,288.  All of which means that Gander and Overton together are ahead of West Marine in the Internet game.</p>
<p>All things being equal though, it&#8217;s hard to compare Gander and West Marine directly. And that’s because Gander obtains only about 15 to 20 percent of its sales from the boating supply and fishing segments. West Marine however is almost a pure boating play, obtaining its $900 million a year in revenue almost entirely from boating supplies.</p>
<p>One thing almost certain, though, is that between the two companies you will find almost any boating supply you could dream up. However, because Overton has a guaranteed lowest price policy, something that can’t be found on West Marine’s web site, it also means that you are more likely to find the lowest prices at Overton.</p>
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		<title>Cheap Marine Electronics Thanks To Classical Technology Trends</title>
		<link>http://www.marisys.com/cheap-marine-electronics-thanks-to-classical-technology-trends_2010-07-30/</link>
		<comments>http://www.marisys.com/cheap-marine-electronics-thanks-to-classical-technology-trends_2010-07-30/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 13:52:00 +0000</pubDate>
		<dc:creator>richhoward</dc:creator>
				<category><![CDATA[Marisys Articles]]></category>
		<category><![CDATA[cheap marine electronics]]></category>
		<category><![CDATA[components]]></category>
		<category><![CDATA[fishfinder]]></category>
		<category><![CDATA[GPS]]></category>
		<category><![CDATA[integrated circuits]]></category>
		<category><![CDATA[moore’s law]]></category>
		<category><![CDATA[pc]]></category>
		<category><![CDATA[satellite phone]]></category>
		<category><![CDATA[vhf radio]]></category>

		<guid isPermaLink="false">http://www.marisys.com/?p=1203</guid>
		<description><![CDATA[Cheap marine electronics are easier than ever to come by today. And that’s because not only is the economy topsy-turvy, . . .]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><a href="http://www.marisys.com/wp-content/uploads/2010/07/marine-technology.jpg"><img class="alignleft size-medium wp-image-1212" title="marine technology" src="http://www.marisys.com/wp-content/uploads/2010/07/marine-technology-300x187.jpg" alt="" width="300" height="187" /></a>Cheap marine electronics</span></span><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"> are easier than ever to come by today. And that’s because not only is the economy topsy-turvy, but also because marine electronics are sliding down the same price curve as the PC. And that means, whether you&#8217;re looking for a GPS unit, a fishfinder, a VHF radio or even the latest satellite phone, odds are you’ll find a less expensive one with more features and higher performance tomorrow. </span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">It’s not like it used to be in marine electronics. In the past, a company with an innovative design could keep the price high. Not so today, almost every marine electronics manufacturer uses the same off-the-shelf components to design their marine electronic products with. </span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">And those components are becoming less expensive, not more. Those components, also known as integrated circuits, follow a law known as Moore’s law. This law coined in the 1960s, states that every two years, the size of integrated circuits decreases by half. Put another way, as time moves on component costs drop, size decreases and performance increases. </span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">For those who want the best marine electronics at the lowest price, Moore’s law is important. Knowing, for example, that the expensive thermal imager you’ve been eyeing will in two years have twice the performance, be half the size and cost 10 to 30 percent less could be a decisive purchasing consideration. In fact, it may be just enough to make you think about buying used. Not just on a once-in-a-while basis, but on an ongoing basis. </span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">One of the best reasons for buying used is that, if you&#8217;re willing to live behind the technology curve by just a few years, your overall marine electronics costs will be less, and, if you do it right, your boat will, over the long term, run at a higher technology level. </span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">However, determining whether or not the used marine electronics path is right for you, requires some cost analysis. For this undertaking, determine what your long-term annual marine electronics budget is. Once you have that decided, make a list of what you’ll need to buy. Then compare the used costs versus the cost of buying new. </span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">What you will find out, once you factor Moore’s law in, is that buying used equipment frequently will result in more modern marine electronics on your boat than buying new items once in a great while. </span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">The decision to buy second hand, or even refurbished, should however not be taken lightly. Always find out about the used product and how it compares with the newer marine electronic devices. A good starting place is the installation and operations manuals that are often posted online at the manufacturer&#8217;s web site. </span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">Knowing how to operate marine electronics devices can also really help in making a used buying decision. And that’s because you can test the functionality first hand before you make a purchase. That is, of course, if the product is not bought sight unseen. </span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">When you buy a product sight unseen, especially an electronics device, it’s a good idea to get at least a 30-day warranty. That’s not because the product might stop working in less than 30 days, but because that’s about the amount of time you need to find out if all the features work. </span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">Overall though, marine electronics product reliability is generally good, if not better than your typical PC. And one of the reasons is that most marine electronic devices have solid state memory as opposed to the rotating memory that most PCs rely on. The advantage of not having rotating memory is that there is also no rotating motor, which means there are no moving parts to wear out. </span></span></p>
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		<title>Apelco Marine Electronics Legacy is Still Living On</title>
		<link>http://www.marisys.com/apelco-marine-electronics-legacy-is-still-living-on_2010-07-29/</link>
		<comments>http://www.marisys.com/apelco-marine-electronics-legacy-is-still-living-on_2010-07-29/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 16:35:37 +0000</pubDate>
		<dc:creator>jenngerl</dc:creator>
				<category><![CDATA[Marisys Articles]]></category>
		<category><![CDATA[apelco marine electronics]]></category>
		<category><![CDATA[chartplotter]]></category>
		<category><![CDATA[craigslist]]></category>
		<category><![CDATA[electronics schematic]]></category>
		<category><![CDATA[fishfinders]]></category>
		<category><![CDATA[GPS]]></category>
		<category><![CDATA[instruction manual]]></category>
		<category><![CDATA[raymarine]]></category>
		<category><![CDATA[raytheon]]></category>
		<category><![CDATA[repair]]></category>
		<category><![CDATA[vhf radios]]></category>

		<guid isPermaLink="false">http://www.marisys.com/?p=1201</guid>
		<description><![CDATA[Apelco marine electronics are often found on older used boats and advertised in the classified sections of Craiglists. Although this . . .]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><a href="http://www.marisys.com/wp-content/uploads/2010/07/marine-electronics.jpg"><img class="alignleft size-medium wp-image-1206" title="marine electronics" src="http://www.marisys.com/wp-content/uploads/2010/07/marine-electronics-300x200.jpg" alt="" width="240" height="166" /></a>Apelco marine electronics </span></span><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">are often found on older used boats and advertised in the classified sections of Craiglists. Although this line of fishfinders, chartplotter and VHF radios are of excellent quality, original designs coming from Raytheon’s Marine Division, finding technical support for Apelco’s products can be difficult, that is unless you look on Raymarine’s web site. </span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">Apelco, the former Recreational Marine Division of Raytheon, was acquired by Raymarine several years ago. Raymarine still supports the Apelco product line, (which includes marine VHF radios, GPS enabled fishfinders and chartplotters) as legacy products. </span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">On Raymarine’s web site you will find detailed documentation not only on how to operate all of Apelco’s equipment, but also the information you need to repair the devices. The documentation on Apelco’s devices not only includes detailed operating instructions, but the actual electronic schematics of fishfinders, giving you some insight into not only how to repair, but design and build a fishfinder, GPS unit or chartplotter.</span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">For example, the VHF-FM Radiotelephone’s instruction manual for the Clipper 82, gives complete installation and operating instructions, detailed electronic schematics, electrical specifications, and the data sheets and application notes for the integrated circuits used in the design. But there’s even more. The documentation also includes a good deal of generally useful boating information, like a map of all the Coast Guard stations. </span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">If you’re looking to find out more about the Apelco’s XCD 241 LDC fishfinder, you will find complete documentation on the Raymarine web site as well. That documentation includes everything you need to know to operate, maintain and repair your fishfinder: Electrical specifications, transducer accessories, transducer and transom installation are all completely laid out with old fashioned and easy to read pen and ink illustrations. </span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">If you’re looking for GPS navigation capability in your fishfinder, and want to know the basics about GPS and sonar, you can look at Raymarine’s Apelco 560 Fishfinder/GPS documentation. </span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">Once you review the literature, you can see that even old time products have many modern and useful features. The Apelco fishfinder, besides being water proof, having a split screen layout, and a 128X 160 pixel SuperTwist LCD, comes complete with what you need in sonar; a scan forward water depth of 600 feet and dual beam transmissions. </span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">Beyond fishfinding, the GPS chartplotter also has numerous navigation features, These include two GPS navigation modes, a waypoint node, plot mode, route mode, and a course deviation indicator. Overall the GPS can store 10 routes and 200 waypoints. </span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">The 560 originally came out in 1998 priced at $820.00 with a transom-mounted transducer and $1,135.00 with a bronze hull transducer. But that doesn’t mean you’ll pay anywhere close to that today. Looking on Craiglists you’ll find Apelco units, still in the unopened box, in the $20.00 to $50.00 dollar range.</span></span></p>
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		<title>Raymarine Electronics Sets Thermal Headings With FLIR Systems</title>
		<link>http://www.marisys.com/raymarine-electronics-sets-thermal-headings-with-flir-systems_2010-07-28/</link>
		<comments>http://www.marisys.com/raymarine-electronics-sets-thermal-headings-with-flir-systems_2010-07-28/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 15:08:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marisys Articles]]></category>
		<category><![CDATA[boating navigation]]></category>
		<category><![CDATA[distribution channels]]></category>
		<category><![CDATA[flir]]></category>
		<category><![CDATA[night vision]]></category>
		<category><![CDATA[raymarine electronics]]></category>
		<category><![CDATA[thermal imaging]]></category>

		<guid isPermaLink="false">http://www.marisys.com/?p=1190</guid>
		<description><![CDATA[Raymarine Electronics isn’t expected to change much in the short term as a result of FLIR System’s acquisition. For the . . .]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Arial, sans-serif;"><a href="http://www.marisys.com/wp-content/uploads/2010/07/raymarine-thermal.jpg"><img class="alignleft size-medium wp-image-1192" title="raymarine thermal" src="http://www.marisys.com/wp-content/uploads/2010/07/raymarine-thermal-300x200.jpg" alt="" width="305" height="214" /></a>Raymarine Electronics</span><span style="font-family: Arial, sans-serif;"> isn’t expected to change much in the short term as a result of FLIR System’s acquisition. For the most part, customers can expect the same product line and the same quality of product. And that’s because FLIR bought the company as part of a long-term strategy to expand into the marine market.</span></p>
<p><span style="font-size: small;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">However, in the long term, the acquisition of Raymarine Electronics may just change boating navigation technology forever. And the reason is that FLIR plans to use Raymarine Electronics sales and distribution channels to make thermal imaging a standard item on every boat.</span></span></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">FLIR Systems, which was built on thermal imaging technology, has been successful for years selling high end thermal imaging devices. However, its success has been primarily in the marine segments of the defense, security and surveillance industries, not the recreational boater market. </span></span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">Although FLIR has been selling its thermal imaging products into the non-security segments of the marine market since 2006, the company so far has not obtained the market penetration levels it wants. And this is despite the fact that thermal imaging technology has been advancing and costs dropping. </span></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">With even more advances in thermal technology expected and lower prices to come, the opportunity to buy Raymarine could not have come at a better time for FLIR. The acquisition of Raymarine, which has an established business network in the recreational boaters market, correctly positions FLIR to obtain market share right before technologically induced priced drops accelerate demand. </span></span></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">With lower costs, the marine market for thermal imagers could very well become just as big a market as marine radar or sonar. Eventually, the market theory goes, boaters will see the advantage of not only having low-cost night vision binoculars, but also integrating 3D thermal image layers and views into their chart plotters.</span></span></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">The reasons why thermal imagers, also referred to as night vision devices, will become a mainstream marine navigational technology are many. Among them is the ability to more safely navigate waterways at night. Thermal imaging systems, unlike radar, give an actual 3D view of what’s in the dark seascape beyond. </span></span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">With a thermal imager one can clearly see unlit docks, people and boats in the dark. And that’s because thermal imagers work on the basis of heat; different object temperatures are displayed in different colors. </span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">Thermal imagers don’t offer absolute simulated day vision now, but if you look at the thermal images in FLIR’s line, you can see that the technology is getting very close. </span></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">Right now however, what makes thermal imagers even more of a deal besides a price that is within reason, is that they have incredible zoom ranges. Some night vision systems let you telescope in on objects that are up to two miles away. This feature not only makes thermal vision systems ideal for search and rescue operations, but also an ideal collision avoidance tool.</span></span></span></p>
<p><span style="font-size: small;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">But what makes thermal imagers more interesting is that they can be systematically programmed for a wide variety of different navigation applications. A thermal imaging scanner combined with PC software can make for a sophisticated automatic object identification system. Thermal image scanners can be programmed to automatically search for objects that are within specific temperature ranges or have specific thermal fingerprints. </span></span></span></p>
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		<title>Ocean Pollution: Not Just For the Oil Companies</title>
		<link>http://www.marisys.com/ocean-pollution-not-just-for-the-oil-companies/</link>
		<comments>http://www.marisys.com/ocean-pollution-not-just-for-the-oil-companies/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 13:43:32 +0000</pubDate>
		<dc:creator>jenngerl</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[ocean pollution]]></category>
		<category><![CDATA[oil spill]]></category>

		<guid isPermaLink="false">http://www.marisys.com/?p=1169</guid>
		<description><![CDATA[Ocean pollution is a problem that is often overlooked (aside of course from the BP fiasco), with everything from biological waste to nuclear reactors being dumped in them!]]></description>
			<content:encoded><![CDATA[<p>Pollution of the open seas by human activities has become a serious problem. Ocean dumping is the dumping or placing of materials in designated places in the ocean, often on the continental shelf. A wide range of materials is involved, including garbage, construction and demolition debris, sewage sludge, dredge material, and waste chemicals. In some cases, ocean dumping is regulated and controlled, while some dumping occurs haphazardly by ships and tankers at sea, or illegally within coastal waters. Incineration at sea of organic wastes, with subsequent dumping, has been allowed as a viable disposal process, both in the United States and in Europe.</p>
<p style="text-align: left;">This infographic will reveal a few types of ocean dumping – from <strong>munitions</strong> to <strong>radioactive materials</strong> to <strong>human waste</strong> – it will blow your mind. This is a topic that is on all of our minds and in the media – thanks BP – but oil is just the tip of the iceberg. <strong>Mother Nature is not happy!</strong></p>
<p style="text-align: center;"><strong></strong> <strong> [CLICK IMAGE FOR LARGER VIEW]</strong><br />
<a href="http://www.marisys.com/wp-content/uploads/2010/07/ocean-dumping3.jpg"><img class="alignnone size-large wp-image-1181" title="ocean-dumping" src="http://www.marisys.com/wp-content/uploads/2010/07/ocean-dumping3-1023x768.jpg" alt="ocean pollution" width="1023" height="768" /></a></p>
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		<title>Changing Business Models for Wholesale Marine Electronics</title>
		<link>http://www.marisys.com/changing-business-models-for-wholesale-marine-electronics_2010-07-27/</link>
		<comments>http://www.marisys.com/changing-business-models-for-wholesale-marine-electronics_2010-07-27/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 17:37:21 +0000</pubDate>
		<dc:creator>shane</dc:creator>
				<category><![CDATA[Marisys Articles]]></category>
		<category><![CDATA[at&t]]></category>
		<category><![CDATA[best prices]]></category>
		<category><![CDATA[distribution channels]]></category>
		<category><![CDATA[distributors]]></category>
		<category><![CDATA[garmin]]></category>
		<category><![CDATA[gps phone]]></category>
		<category><![CDATA[importers]]></category>
		<category><![CDATA[manufacturers]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[the nuvifone]]></category>
		<category><![CDATA[wholesale marine electronics]]></category>

		<guid isPermaLink="false">http://www.marisys.com/?p=1164</guid>
		<description><![CDATA[Understanding the world of wholesale marine electronics can be a complicated pursuit. Where one company might look at buying wholesale . . .]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><a href="http://www.marisys.com/wp-content/uploads/2010/07/changing-wholesale-marine-electronics.jpg"><img class="alignleft size-medium wp-image-1165" title="changing wholesale marine electronics" src="http://www.marisys.com/wp-content/uploads/2010/07/changing-wholesale-marine-electronics-300x225.jpg" alt="" width="300" height="225" /></a>Understanding the world of wholesale marine electronics can be a complicated pursuit. Where one company might look at buying wholesale as buying direct from the manufacturer, another might look at it as buying from a distributor, and a third might look at wholesale as buying from distributors, manufacturers and importers. </span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">The end result, as anyone who has scoured the Internet for the best prices knows, is a wide range of prices on any particular product. For the consumer, this means that if you look around long enough you may be able to find a great deal. </span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">For many though, looking endlessly on the Internet for the lowest price isn’t their idea of a boating trip. Many in fact shy away from online purchasing all together. And that’s often because they don’t want to purchase something sight unseen. Others though, will often make a great effort to learn about a product and even try it out at the local marine electronics store, before, to the disdain of the retailer, buying it much cheaper online. </span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">The truth of the matter is that online wholesale marine electronics outfits have a tremendous advantage over marine electronics retail stores. That’s because your store down at the dock not only has to add the mark-up from a distributor but also factor in brick and mortar costs, like rent.</span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">Although marine retail outlets will always have their appeal, especially to those that like the brick-and-mortar shopping experience, it doesn’t mean online wholesale marine electronics outlets will stop striving to close in on retail outlet strongholds. And those strongholds are many. Customer service, knowledgeable sales staff, and of course, something fun to do are but a few. </span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">This means that if online wholesale marine electronics companies are to capture more retail market share, they will have to address these issues. And they are expected to, once the video technology becomes available. </span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">With the next generation of microprocessors and PCs, video is expected to come into its own. And with it, wholesale marine electronics outfits, which are often run by independent marine electronics retail stores, will provide the ability for you to see, talk to and get to know the sales wizards behind the online marine electronics curtain. </span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">Another trend in the marine electronics market is for marine electronics manufactures to not only establish their own distribution channels, but also outright purchase existing marine electronics distribution companies to gain regional market shares. In fact, many marine electronics companies have done just that, buying up distributors not to eliminate distributor mark-up, but to boost their own profit margins. </span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">As more marine electronics manufacturers adopt this business strategy, the end-result will be lower prices. That’s because eliminating the distributor&#8217;s cut from the retail price will allow them to gain market share. </span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">Although the marine electronics manufacturers would like to sell direct to the consumer in their own retail outlet, odds are they will never be able to with their present business models. Unlike cell phone companies that have their own stores, the economics of scale will prevent marine electronics manufacturers from having their own stores. </span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">That is unless, perhaps, they move into cell phone territory by incorporating cell phone technology into GPS units. Which of course is exactly what Garmin has done. Its GPS phone, the nuvifone, is available exclusively through AT&amp;T, which, case in point, has a well-established national network of stores.</span></span></p>
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		<title>Train Yourself in Marine Navigation with Eagle Marine Electronics’ Product Emulators</title>
		<link>http://www.marisys.com/train-yourself-in-marine-navigation-with-eagle-marine-electronics%e2%80%99-product-emulators_2010-07-26/</link>
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		<pubDate>Mon, 26 Jul 2010 19:14:52 +0000</pubDate>
		<dc:creator>richhoward</dc:creator>
				<category><![CDATA[Marisys Articles]]></category>
		<category><![CDATA[chartplotters]]></category>
		<category><![CDATA[eagle marine electronics]]></category>
		<category><![CDATA[electronic charts]]></category>
		<category><![CDATA[fish finders]]></category>
		<category><![CDATA[GPS]]></category>
		<category><![CDATA[maps]]></category>
		<category><![CDATA[marine electronics emulation]]></category>
		<category><![CDATA[nav aids]]></category>
		<category><![CDATA[sonar]]></category>
		<category><![CDATA[waterways]]></category>

		<guid isPermaLink="false">http://www.marisys.com/?p=1159</guid>
		<description><![CDATA[Eagle marine electronics, from Eagle Electronics, offers one thing many other marine electronics companies don’t, and that’s a way to . . .]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.marisys.com/wp-content/uploads/2010/07/eagle-marine-navigation.jpg"><img class="alignleft size-medium wp-image-1161" title="eagle marine navigation" src="http://www.marisys.com/wp-content/uploads/2010/07/eagle-marine-navigation-300x238.jpg" alt="" width="300" height="238" /></a>Eagle marine electronics, from Eagle Electronics, offers one thing many other marine electronics companies don’t, and that’s a way to use and explore its products before you even buy.</p>
<p><span style="font-family: Times New Roman, serif;"><span style="font-size: small;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">At Eagle Electronics&#8217; web site not only will you find all sorts of product emulators for Eagle’s fish finders and GPS units, but all the documentation you’ll need to get the most out of them.</span></span></span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">This means that not only will you be able to learn just how to work sonar and GPS units; but will be able to evaluate the ocean full of features that Eagle marine electronics devices offer. </span></span></p>
<p><span style="font-family: Times New Roman, serif;"><span style="font-size: small;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">These devices feature everything under the sun. Not only do you get configuration and programming capabilities, but you also get all the essential electronic hardware you need to go with it. </span></span></span></span></p>
<p><span style="font-family: Times New Roman, serif;"><span style="font-size: small;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">That hardware, which combines together GPS and fish finder functionality into one chart plotter unit, gives the software what it needs to navigate more securely and find what’s underwater quickly. </span></span></span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">Eagle’s electronic sonar technology, which comes standard in its fish finders, offers 1500 watts of controllable peak power, allowing you to see fish all the way down to 800 feet. </span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">But there’s a lot more than depth to Eagle’s sonar, and that’s speed. The sonar technology the company uses, besides a fish detection area of 70 degrees, actually works at boat speeds up to 70 miles per hour (61 knots). And it does it all with amazing clarity, even allowing you to fine-tune the clarity with the help of a ping speed adjustment. </span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">At those speeds you’ll need sonar replay to review the underwater regions you’re scanning. And that’s just what Eagle offers. Sonar scanned images as well as data logs can be saved in real time and played back, not just on your color chartplotter, but also on your regular PC. </span></span></p>
<p><span style="font-family: Times New Roman, serif;"><span style="font-size: small;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">Enabling you to turn your fish finder into a environmental monitoring system, you can use your sonar logs to mark specific waypoints where underwater eco systems thrive. The system’s software also lets you identify specific fish types with different fish icons as well as set alarms that will automatically alert you when you are over shallow or deep water as well as fishing zones. </span></span></span></span></p>
<p><span style="font-family: Times New Roman, serif;"><span style="font-size: small;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">For mapping, Eagle also engraves a world base map into its marine electronics products, This map not only details the continental United States and Hawaii, but also provides over 60,000 nav-aids so that you have what you need to navigate around obstructions at critical navigation junctions. Add to that 40 map zoom ranges, from 0.02 to 4,000 miles and you have the power to mark your waypoints, event markers and routes with outstanding precision. </span></span></span></span></p>
<p><span style="font-family: Times New Roman, serif;"><span style="font-size: small;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">Besides its base map, you can add more mapping power with Eagle’s GPS Mapping Accessories Pack and MapCreate. Beyond that, Eagle’s marine devices are compatible with a number of other brands like Lowrance Freed Maps, LakeMaster Pro Maps, NauticPath and Navionics electronic charts. </span></span></span></span></p>
<p><span style="font-family: Times New Roman, serif;"><span style="font-size: small;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;">Eagle’s chartplotters, because they are light weight and portable and have GPS/Waas receivers, are also great for inland waterways and hiking in general. And that’s because Waas enabled GPS lets you pinpoint your own location down below 3 meters, giving you the power to record your routes down to the nearest footstep. </span></span></span></span></p>
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		<title>The Ins and Outs of Electric Pontoon Boat Supplies</title>
		<link>http://www.marisys.com/the-ins-and-outs-of-electric-pontoon-boat-supplies_2010-07-23/</link>
		<comments>http://www.marisys.com/the-ins-and-outs-of-electric-pontoon-boat-supplies_2010-07-23/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 17:53:51 +0000</pubDate>
		<dc:creator>jenngerl</dc:creator>
				<category><![CDATA[Marisys Articles]]></category>
		<category><![CDATA[ampere-hour]]></category>
		<category><![CDATA[appliances]]></category>
		<category><![CDATA[electric motor specifications]]></category>
		<category><![CDATA[electric pontoon boat supplies]]></category>
		<category><![CDATA[horsepower]]></category>
		<category><![CDATA[kilowatt-hour]]></category>
		<category><![CDATA[lighting accessories]]></category>
		<category><![CDATA[miles per ampere-hour]]></category>
		<category><![CDATA[pontoon boat supplies]]></category>
		<category><![CDATA[solar panel specifications]]></category>

		<guid isPermaLink="false">http://www.marisys.com/?p=1146</guid>
		<description><![CDATA[The basic pontoon, like from Mark Twain’s day, definitely lacked the electric pontoon boat supplies of today. Today, you can . . .]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.marisys.com/wp-content/uploads/2010/07/pontoon-boat-electronics.jpg"><img class="alignleft size-medium wp-image-1149" title="pontoon boat electronics" src="http://www.marisys.com/wp-content/uploads/2010/07/pontoon-boat-electronics-300x131.jpg" alt="" width="323" height="160" /></a>The basic pontoon, like from Mark Twain’s day, definitely lacked the electric pontoon boat supplies of today. Today, you can not only find the latest pontoon furniture, but also all the appliances and lighting accessories that match.</p>
<p>However, if your pontoon is going to get you and your guests anywhere, and get you there in comfort, you will need an electric motor. And for that, you will need to know not only electric motor specifications, but also battery and solar panel specifications.</p>
<p>One of the first specifications to look at is the electric motor’s horsepower specification. The horsepower lets you estimate just how fast and hard your electric motor can pull. And that’s because one horsepower is roughly the power that one wild and free horse can put out in an hour. You can expect about the power of one horse from a one horsepower electric motor.</p>
<p>Next, you have to consider your electric motor’s ampere requirements. Your motor, in order to deliver horsepower, requires that it be supplied amperes. The more amperes you supply, invariably, the faster your pontoon will move.</p>
<p>As with cars, a primary concern about electric motors is their miles per ampere-hour rating. Just like cars have a miles per gallon rating, electric boats have a miles per ampere-hour rating.</p>
<p>Some electric motors are better than others, however as a general rule of thumb you’ll be able to get about 2 miles per ampere-hour from a lightweight electric pontoon, which works out to be about 24 miles per kilowatt-hour.</p>
<p>Besides your boat’s miles per ampere rating, it&#8217;s helpful to calculate just how far you can travel on one battery charge. This requires that you know how many ampere-hours that your battery stores when fully charged and your boat’s miles per ampere-hour rating. For a boat with an electronic fuel consumption rate of 2 miles per ampere-hour and a battery tank size of 24 ampere-hours, simply multiplying the two together will get you the distance, 48 miles.</p>
<p>The electronic fuel consumption rating of your pontoon and the ampere-hour of your battery can also be used to help you determine what size solar panels you will need to power your pontoon.</p>
<p>Here, one of the important specifications is the Watt rating of the solar panel. If you have a 1000 Watt solar panel, and it’s a very sunny day, your solar panel has the potential to deliver 1000 watts per hour (1 kilowatt-hour); more than enough to supply all the electronic fuel for a lightweight pontoon.</p>
<p>However, consider the fact that the slower you go, the more solar power you can save over a given distance. And this means, just like regular engines, the slower you go the farther you’ll get.</p>
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