Internet Marketing Agency Massachusetts | Online Marketing Consultants MA

“Google Partner” Is No Longer a Badge of Honor

Devin Littlefield — Mon, 16 Aug 2021 16:00:00 +0000

Google has announced new requirements for their Google Partner program, bringing to mind an infrequently discussed repercussion of the digital era: the dramatically altered relationship (and power dynamic) between advertising agencies and the platforms on which we run ads. Today’s post is about that shift and a difficult conundrum currently facing agencies and clients, but before we get into that, […]

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Disruptive Advertising: The Fast Ads Approach

Chris Riemer — Mon, 26 Jul 2021 16:00:00 +0000

A couple weeks ago, we detailed some of the benefits of disrupting a stagnant industry and offered a few suggestions to keep in mind as you build your disruptive brand. However, we didn’t dive into what disruptive advertising actually looks like. Here, we’ll provide an example of an advertising approach businesses are currently using to […]

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Building a Disruptive Brand

Chris Riemer — Thu, 08 Jul 2021 16:00:00 +0000

This year, for the first time in history, digital ads will account for half of total global advertising expenditure. Focusing on online advertising used to be a disruptive practice; now it has become necessary for success. The continual shift to digital has created an environment saturated with advertisements, and if you’ve spent any time online, you know that they run […]

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What To Do When Your Content Marketing Strategy Isn’t Working

Devin Littlefield — Thu, 24 Jun 2021 16:00:00 +0000

Did you know that the average enterprise promotes content on between 14-16 different platforms? The most prevalent content marketing strategy seems to be this: put everything everywhere; the more content and platforms, the better. How well you execute on your content marketing efforts can affect the results of both organic search and paid traffic. People want useful content, so offering something of value in exchange for […]

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How Does Google Maintain User Privacy?

Devin Littlefield — Thu, 03 Jun 2021 16:00:00 +0000

Even before recent changes, it has been difficult for Google’s users (and advertisers) to stay up to date on how Google collects and doles out information. Yet despite their assurances about how the data is anonymized and the paramount importance of user privacy, we know their user data must be useful, and there must be […]

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Google Swaps Cookies for Red Herring

John Matera — Thu, 27 May 2021 16:00:00 +0000

Prepare for even more metaphor mixing when describing Google’s latest gambit to replace third-party tracking cookies. Dubbed “Federated Learning of Cohorts” and shortened to FLoC, the ovine herd references alone are inescapable. Here’s a simplified explanation of the technology along with some speculation about the future of FLoC. Why Did Google Create FLoC? Ad tech […]

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What Are LinkedIn Stories?

Chris Riemer — Fri, 19 Mar 2021 16:00:00 +0000

Perhaps you agree with me that LinkedIn’s new Stories feature is an odd addition to their platform. Advertisers in particular might have a hard time seeing the value of this new feature, despite the success of a nearly identical format on Instagram. Are the two social platforms just too different for it to transfer successfully? Can a feature like LinkedIn Stories really be useful on a site […]

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How To Increase Web Traffic

Chris Riemer — Fri, 19 Feb 2021 17:00:00 +0000

Recently, we at Market Vantage have been working on giving our website a facelift, both on page and behind the scenes. We dug up some of the search phrases people typed into Google that brought them to our site. We’ll be addressing many common SEO questions in upcoming blog posts (we’ve got plenty of other articles to help you master Google […]

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Why is Google Making it Harder to Add Negative Keywords?

Chris Riemer — Fri, 08 Jan 2021 17:00:00 +0000

Several months ago, Google began providing far less transparency into the actual search terms that trigger our clients’ Google ads. In the past, Google provided a complete list of every search term that had resulted in a paid click. The report showed the search terms, the number of clicks, and the sponsored keyword that triggered the ad to appear for […]

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What’s New with Google’s Local Search Ads?

Chris Riemer — Tue, 01 Dec 2020 17:00:00 +0000

A few months ago, Google announced they were making some changes to their local search ads. Now that these changes have rolled out, we thought it would be a good time for a refresher on what local search ads are, who should be using them, and what changed in the recent months. What Are Local Search Ads? […]

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