Marketbright Blog

Six Sigma Demand Generation

We recently heard Chris Waldo of Ingersoll-Rand (IR) talk about applying manufacturing’s Six Sigma process to demand gen. If you’re a Marketbright customer, the principles and process will be familiar to you: Six Sigma Key Principles 1) Develop specifications for a qualified lead. 2) Determine where there are defects. 3) Track variations, and shrink them. [...]

Marketbright Announces Joint Webinar with Return Path on August 19th

Marketbright will be hosting a joint webinar with Return Path on August 19th at 11am to discuss how to improve response rates for email campaigns. Attend this webinar “Deliverability 101″ and you will… • Learn the primary reasons your email is getting blocked • Find out what you can do today to boost response rates • [...]

Marketbright CEO interviewed by CRM Magazine

CRM Magazine recently published a feature article about the Market2Lead aquisition by Oracle and the CDC investment into Marketbright. This included an interview with Marketbright’s CEO Dom Lindars in which he confronted any confusion that CDC may of aquired Marketbright. “This is a symbiotic business relationship where we share, articulate, and communicate go-to market strategies, pipelines, cross-sell efforts, key [...]

Marketbright Kicks-Off Summer Webinar Series

Marketbright is kicking-off our Summer Webinar series on July 8th with our Nurture Marketing 101 webinar. The series will be focused on B2B marketing best practices. Marketbright will be bringing in industry experts and sharing the experiences of some of the top global B2B organizations. The lineup for the Summer Webinar includes: Nurture Marketing 101 – July 8 at 11am [...]

Passive Contact vs. Active Contact

To simplify sales processes, reduce the types of contact with a prospect and tailor the messaging into two types: 1. There is not an agreed next step – Passive Contact 2. There is an agreed next step – Active Contact Passive Contact Without an agreed next step, this contact is a Passive Contact. With agreed [...]

Marketbright Joins CDC SaaS Solutions

We are very excited to announce not only an investment into Marketbright by CDC Software, but also joining the CDC SaaS Solutions as a part of the CDC Software’s Strategic Cloud Investment Partner Program (SCIPP). CDC SaaS solutions offers best-of-breed software for eCommerce, marketing automation and lead management, and membership management, all with no capital investment, [...]

A Beginner’s Guide to Purchasing Marketing Automation

Marketing automation is moving beyond the stage of early adapters and becoming easier for more marketing departments to adopt a solution. There are challenges to purchasing a marketing automation provider because one size does not fit all. Each marketing department is unique and has certain needs that have to be assessed, scaled and prioritized. Marketbright [...]

Marketbright Lead Scoring Webinar will Cover Best Practices

Marketbright is hosting a webinar tomorrow, May 13th at 11am (PT) covering the best practices of B2B lead scoring. This will also be a chance for attendees to see first-hand how lead scoring can be utilized with marketing automation tools. Marketbright supports the most sophisticated lead scoring, allowing marketers to build multiple scoring models and [...]

Marketbright Launches New Support System

I, for one, am very excited about this update, and maybe even more than our customers. We’ve always been about delivering the best support to our clients and I think the implementation of Zendesk will certainly keep us do just that… delivering expectations and results! With Zendesk we are more able to aptly respond and resolve [...]

Enterprise Marketing Built from the Ground Up

Marketbright has hit a major milestone this month, as we have been in business for five thriving years. Marketbright’s foundation as an enterprise level Marketing Automation platform was laid by Co-Founders Dom Lindars and Erik Bower, both of whom brought their vast experience in designing and executing enterprise marketing campaigns and generating millions of leads through thousands of marketing campaigns for [...]