The Aquarium

Test for Success!

Ryan — Wed, 08 Feb 2012 15:47:27 +0000

In a recent article published in Clickz, Mike Hotz, a senior strategic consultant at Responsys, details the importance that testing plays in a successful email marketing program. As someone who has either engaged in email marketing, or used some other digital marketing channel (display, SEM, etc.), you’ve probably come across this point before. It’s understandable, [...]

SGA Executive Tracker Joins Marketfish!

Ryan — Fri, 03 Feb 2012 15:04:22 +0000

At Marketfish, it’s our mission to connect advertisers with their target audience. To facilitate this, we’re constantly adding lists of high-quality data to our platform. In that vein, we’d like to welcome the SGA Executive Tracker list to Marketfish. The SGA Executive Tracker B2B list consists of over 350k executives from a variety of industries. [...]

Privacy and Industry Update

Ryan — Thu, 02 Feb 2012 16:12:00 +0000

Well, it’s February 2nd 2012 and this year we’ve already seen a lot of activity pertaining to privacy issues and possible changes for digital marketers. Some of the highlights include: Legislation Proposed bills, Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) had a tremendous public outcry at the twelfth hour to essentially [...]

Why We Endorse the Retirement of Email Appending

Dave — Thu, 26 Jan 2012 15:43:00 +0000

The industry defines email appending as the process of matching e-mail addresses you get from an append vendor to postal addresses already in your database. The point here is to grow a mailing list quickly. The problem is, you’re doing this without explicit opt-in from the address owners, and that’s wrong. About 10 years ago, [...]

5 Benefits of an Email Newsletter

Ryan — Tue, 24 Jan 2012 16:27:10 +0000

The email newsletter is one of the most versatile tools that a digital marketer can wield. Why? Simple, a stock email newsletter provides an excellent canvas for launching a variety of marketing campaigns. I won’t cover all the uses and benefits of an email newsletter in this post, but I will give you a few [...]