The Aquarium

Marketfish: a spam-free guide to lead generation (here’s how we do it)

Marketfish — Tue, 09 Mar 2010 00:50:18 +0000

Attention marketers: It’s safe to come back in the water! If there’s one question we’re familiar with its “Isn’t sending third-party emails spam?” In the case of Marketfish, the answer is a resounding no. Why? Because we hate spam ourselves…but we still think third-party emails are a valuable marketing tool. So when we started this business, [...]

Marketfish is sponsoring MarketMix 2010 on Wednesday!

Marketfish — Mon, 08 Mar 2010 17:55:30 +0000

Hey fishies, Will you be at MarketMix 2010 this Wednesday? Marketfish is sponsoring the event, and we’d love to meet up with any Marketfish fans who might be on the scene. Drop us a note in the comments or just stop by our impossible-to-miss booth! For those who might not yet have tickets, you can get [...]

Popcorn Marketing Series, Part 2: “Proposal” Marketing

Marketfish — Fri, 05 Mar 2010 23:33:13 +0000

Offers aren’t everything: make sure your email marketing is the total package Hi there, and welcome back to our Popcorn Marketing Series. Our next kernel (har har) of marketing wisdom comes from the classic film Indecent Proposal (our point is PG, we promise!) Today’s lesson: Why break the ice when you can melt it with sheer magnetism? [...]

Marketfish’s Dave Scott in DM News!

jade — Fri, 05 Mar 2010 21:41:43 +0000

This month’s DMNews features an article by our fearless CEO Dave Scott, giving it you straight about the do’s and don’ts of list rental http://bit.ly/csCSit. Read it!

Radical Gradients-Check out our MarketMix Booth!

jade — Wed, 03 Mar 2010 23:47:02 +0000

Popcorn Marketing Series: List Marketing Lessons Learned for Cinema,Part 1

jade — Wed, 03 Mar 2010 19:36:03 +0000

The first rule of list marketing… Our first popcorn marketing lesson comes from one of my all-time favorite movies, Fight Club. As anyone who’s seen this fabulous film knows, the first rule of fight club is don’t talk about fight club (oops). In the same way, the first rule of third-party emails is don’t act like [...]

Marketfish wins a Reader’s Choice “Best Email Marketing Service” 2010 Award

jade — Mon, 01 Mar 2010 22:44:59 +0000

This morning, we were delighted to discover that Marketfish won the Reader’s Choice”Best Email Marketing Service” 2010 from About.com. There was some stiff competition from industry heavy-hitters like Constant Contact, Rate Point, and Listrak so we were quite honored that you chose us! Thanks so much to everyone who voted, and here’s to good news [...]

Does your marketing campaign have character(s)?

jade — Fri, 26 Feb 2010 23:06:05 +0000

Photo credit: Jon Ragnarsson As a storyteller in both my personal and professional life, I used to struggle mightily with story development. Whether crafting a clever marketing campaign or a chilling mystery novel (my moonlight job) there was always that looming question: how to begin? For a long time, in both my job and my [...]

Message to List Owners: Why your subscribers will love third-party offers

Marketfish — Thu, 25 Feb 2010 00:52:45 +0000

How list rental opens up an enriched experience for “house” subscribers If you are a list owner who is considering renting your list to third-party advertisers, you probably know all of the benefits to you. But what about your readers? Are you just selling them up the river? Absolutely not. Handled correctly, there are many benefits [...]

Great White r5: “Beneath the surface” edition

Marketfish — Fri, 19 Feb 2010 01:45:44 +0000

Hi Marketfish fans, When you make a big splash underwater, the first thing you see is small ripples. Great White r5 is making ripples. You guessed it; our developers have been busy working “beneath the surface” to make that big splash. This hard work will anchor the application for future improvements. Great White r5 offers in-depth upgrades Allows [...]