Marketing Article

Focus...a Marketing Strategy

2008-07-05T15:38:00.003+07:00

The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging lack of focus.

Plenty of entrepreneurs make this dangerous mistake. They try to market more than one business at once, or they tackle too many targets for a single business. Suddenly, they discover that their time and budgets are fragmented beyond their ability to produce positive results. The solution is to get--and stay--focused. This single alteration can actually reduce your marketing costs and increase sales.

The trouble with trying to market several businesses at once is that you end up with many different target audiences--each requiring its own set of sales and marketing tactics. To reach them, your sales tactics may include creating an in-house prospect list, making cold calls to set up appointments and handling one-on-one meetings with prospects.

Instead of trying to gain small profits from a variety of individual ventures, for best results, the key is to pick one of your businesses (preferably the most profitable and enjoyable) and focus all your marketing energies in that direction.

As an entrepreneur who has limited time and money to waste chasing after unqualified prospects, it's vital to narrowly focus on your best, most profitable target audience groups. This will reduce your media costs--since you won't be advertising to reach marginal groups--and free up the time you would otherwise lose meeting with low-quality prospects.

For entrepreneurs who operate several businesses at once, choosing just one can seem like an overwhelming task. The secret lies in following both your head and your heart. Start by examining the business potential and the corresponding costs of each of your ideas. For example, consider which business has the greatest chance for success based on your ability to fund and manage the operation. Then, review the ideas that look best on paper and decide which you feel most passionate about.

When you're passionate about what you do, it shines through to customers--and can make all the difference between lackluster sales and a stunning success.

Target Market For Affiliate Marketing

2008-07-05T15:28:00.003+07:00

Your market is not everybody, as so many small businesses assume. It is the people/organizations who need, want, have the money--and the willingness--to pay for what you are offering. Identifying them can be complicated and expensive, or it can be relatively painless and cheap.

How much do you need to know about them? Enough to have all the clues on how to reach them, and what to say, when you do. Finding your target is vital, so whatever method you choose, do it properly and test your assumptions.

Research

The best place to start is with what you already know. What does your company know about its clients? Do you already have a perfect client--the one you wish you had more of? Examine their demographics. Who are they, where are they, what are they spending, what are they earning, how many employees do they have? And any other information that may help you build a clear picture.

Now, identify what need your product or service is fulfilling. Who needs your product or service the most? What industry are they in? Where are they located and how can you reach them?

Further Research

Once you have exhausted your internal research, go further. Interview potential prospects. Ask questions that deal with the benefits you bring: Is there a need? Is there awareness of your type of offering? Try to identify any unfulfilled needs: price, service or other benefits. See if there are any weaknesses in the competition. If all those you survey are happy with their present supplier, you should ask yourself if is this the right target.

If you are targeting specific industries, read their trade magazines and investigate their associations. Associations often publish directories with statistics concerning their members. These can be found in your local library. Boards of trade put out listings of their members, divided into services provided.

Business directories are invaluable. They list businesses geographically and according to industry sector. They also give you the products offered, the number of employees, sales figures and the principles involved.

Armed with this information, you can survey a number of these potential targets to confirm they are in need of your benefits. Remember, these are not sales calls. Ask for 5 minutes of their time, and ask only non-sales questions. Simply gather data and thank them for their time. Resist pitching yourself.

You now have an idea of who your target is and where they are, but what are they thinking? How much do they know and what do they need to know? This brings you to the world of Psychographics.

Psychographics don't come from Jo Jo the Psychic reading your target's mind (although, it would be nice). They relate to how your target thinks about certain issues, and the way they do business. Much of this information comes from studying your potential targets. Put yourself in their shoes. Talk their language, think their thoughts, feel their emotions, respond to their cues. To catch a fish you have to think like a fish.

If this all sounds daunting, you may want to hire a research company. This can be expensive, but if you don't have the skills, time or the inclination to do it yourself, it's perfect. Any research company worth its salt can identify your target down to the colour of their underwear (if they wear any).

The tighter your focus, the more effective your materials can be.

All your prospects have different levels of awareness of your type of product/ service. Using Capstone's Awareness Scale?, divide your potential prospects into three groups:

Those who are unaware of the existence or the benefits of your type of product/ service. This is the Educational Target.
Those who are aware but unsure or unconvinced. This is the Doubter Target.
Those who are convinced and buying. This is the Differentiation Target.

Once you define your ideal prospect, you're set. This perfect buyer falls in the middle of a bell curve of prospects with similar wants and needs. The positioning and communication strategies and tactics you develop to sell this prospect will apply to most of your prospects.

Your Marketing Message

2008-07-05T15:23:00.003+07:00

Your message is first among your weapons in the battle of perceptions.

Your message allows you to accomplish many things. Your message can educate the masses, convert the non-believers or separate the wheat from the chaff. But not all three.

Your first clue to your message comes from where in the Awareness Scale? your target sits. (See my article titled "Target Your Market" for further discussion on the Awareness Scale?)

The Educational Target

The Educational Target needs the benefits of your type of service/product fully and carefully explained. Don't spend time differentiating your company from your competition, there isn't any. Instead, your target must have their awareness raised until they care.

The Doubter Target

The Doubter Target needs to have their objections overcome. You still must present the general benefits, but concentrate on overcoming the fears revealed in your research. Show how you deliver these benefits better than your competition. Your materials have a greater fight for attention here.

The Differentiation Target

The Differentiation Target is the most obvious target. All your competition is there. This market is already buying your type of service/product and they know what the major benefits are. You must highlight how you deliver the major benefits better than the competition. How you have other, less obvious benefits, your competitors don't. You must really stand out in this crowd. To be noticed, your materials and approach must be unique.

As you can see, each target needs a different message. Don't make the mistake of trying to combine the messages in one approach. It won't work.

Bad marketing happens to good people because they can't believe others are blind to their goodness. Marketing is a battle of perceptions, not products. Objective reality doesn't exist. What people believe about you and your product is what's real. This is tough for most people to come to grips with. Creating a positive impression is not saying you are wonderful. It's proving it. Marketing works when it demonstrates, not when it asserts.

Don't explain the tools of your trade and don't list the features. Go for the benefits. Make them clear and desirable. If your target has to figure out the benefits for themselves, you're asking them to do your job for you. They won't. They'll do something else. The loss is yours.

For marketing purposes, each feature must deliver a benefit. Otherwise, it's worthless. Write out all the benefits of your product/service. Pretend you are a prospect. For each benefit statement you write, ask yourself, "So what?" If your answer to "So what?" is more explanation, your statement is not yet a benefit.

Affiliate Marketing, How To Survive Online ?

2008-07-05T15:04:00.003+07:00

Every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.

There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.

What are these three tactics?

1. Using unique web pages to promote each separate product you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

2. Offer free reports to your readers. If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.

Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.

Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

3. Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.

Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.

Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic.

The tactics given above does not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part.

Try to use these tips for several affiliate marketing programs. You can end maintaining a good source of income and surviving in this business that not all marketers can do.
Besides, think of the huge paychecks you will be receiving…

A Day In The Life Of An Affiliate Marketer

2008-07-05T14:55:00.006+07:00

Being in the affiliate marketing business is not that hard now with the internet at your disposable. It is much easier now compared to the days when people have to make use of the telephones and other mediums of information just to get the latest updates on the way their program is coming along.

So with technology at hand, and assuming that the affiliate is working from home, a day in his or her life would sound something like this…

Upon waking up and after having breakfast, the computer is turned on to check out new developments in the network. As far as the marketer is concerned there might be new things to update and statistics to keep track on.

The site design has to be revised. The marketer knows that a well-designed site can increase sign ups from visitors. It can also help in the affiliate’s conversion rates.

That done, it is time to submit the affiliate program to directories that lists affiliate programs. These directories are means to attract people in joining your affiliate program. A sure way of promoting the affiliate program.

Time to track down the sales you are getting from your affiliates fairly and accurately. There are phone orders and mails to track down. See if they are new clients checking the products out. Noting down the contact information that might be a viable source in the future.

There are lots of resources to sort out. Ads, banners, button ads and sample recommendations to give out because the marketer knows that this is one way of ensuring more sales. Best to stay visible and accessible too.

The affiliate marketer remembered that there are questions to answer from the visitors. This has to be done quickly. Nothing can turn off a customer than an unanswered email.

To prove that the affiliate is working effectively and efficiently, inquiries would have to be paid more attention on. Nobody wants to be ignored and customers are not always the most patient of all people. Quick answer that should appear professional yet friendly too.

In the process of doing all the necessities, the marketer is logged on to a chat room where he or she interacts with other affiliates and those under that same program. This is where they can discuss things on how to best promote their products.

There are things to be learned and it is a continuous process. Sharing tips and advices is a good way of showing support. There may be others out there wanting to join and may be enticed by the discussion that is going on. There is no harm in assuming what opportunities ahead.

The newsletters and ezines were updated days ago, so it is time for the affiliate marketer to see if there are some new things happening in the market. This will be written about in the marketer’s publication to be distributed to the old and new customers.

These same publications are also an important tool in keeping up to date with the newly introduced products. The marketer has put up a sale and promotion that customers may want to know about. Besides, they have to keep up with the deadline of these sales written in the publications.

It is that time to show some appreciation to those who have helped the marketer in the promotions and sale increase. Nothing like mentioning the persons, their sites and the process they have done that made everything worked.

Of course, this will be published in the newsletters. Among the more important information that have been written already.

The marketer still has time to write out recommendations to those who want credible sources for the products being promoted. There is also time to post some comments on how to be a successful affiliate marketer on a site where there are lots of wannabees.

Two objectives done at the same time. The marketer gets to promote the product as well as the program they are in. Who knows, someone may be inclined to join.

Time flies. Missed lunch but is quite contented with the tasks done. Bed time….

Ok, so this may not be all done in a day. But then, this gives you an idea of how an affiliate marketer, a dedicated one that is, spends the marketing day.

Is that success looming in the distance or what?

Respect Your Customer and Listen What Customer Want

2008-06-18T21:51:00.008+07:00

When a customer walks into your office, don’t sell them the first product that comes to mind. Sit them down and evaluate their needs, than sell them the products that meet their needs.

I once worked with a guy in the banking industry, who was one of the best at explaining the benefits and features of our products, the only problem was, he was spending so much of his time explaining, but never selling anything.

He never sold anything because he never took the time to get to know what his customer’s needs were, therefore he was attempting to sell them things that they didn’t really need.

Nobody will buy things that they don’t need.

This is why it is so very important to evaluate your customer.

Start off by making your customer as comfortable as you possibly can, talk about non-business topics such as the weather, sports, or a current event.

Once you and your customer have built a good enough report, start to ask some questions so that you may evaluate your customer’s needs.

You can begin by finding out why your customer came into see you in the first place. Find out what products they already have. Find out if they already deal with one of your competitors. If so, find out all you can about the products and services they have with your competitor, so that you may compare products and fee’s. This is a perfect opportunity to let your customer know how much better your products and services are compared to your competitors.

Find out what it is they need and can afford, than sell them the products you believe to be ideal for their needs.

Once you have evaluated your customer, the chances of making a sale will be very good, because you will now be offering your customer something they need and can use, so they will most likely buy it.

The last thing a customer wants to hear about, is a bunch of stuff they don’t need. They have a reason for coming into see you, so find out what that reason is and do all you can to satisfy their needs.

Don’t waste your time trying to push off all of your products on them at once. This time can be better spent evaluating them.

Get to know your customer, evaluate their needs, than meet their needs with the appropriate products.

By evaluating your customer before you sell, you will find that the sales process will come much easier to you. Good luck.

This article may be reproduced by anyone at any time, as long as the authors name and reference links are kept in tact and active.

Adsvertising, Fastest Way to Sell Your Product

2008-06-18T21:40:00.013+07:00

The websites below offer the best in advertising marketing online, marketing, advertising, internet marketing and advertising, email marketing, online advertising, free advertising and more.

You can have the greatest product in the world, but if no one knows about it who cares. There are many ways to market and advertise your products, both online and offline. Newspaper, radio, magazines, flyers, ezines, banners, internet marketing, business cards, search engines, word of mouth, leads, opt-in leads and more.

Right now there are 2 very effective ways for advertising and marketing online.

Pay Per Click Advertising
Article Marketing

With pay per click advertising you can get a first page placement for targeted keywords relating back to the theme of your website. Depending on the type of product or service you offer you can place small ads and only get billed as low as .05 cents for every time someone clicks on that ad. This is a very quick and cheap way to advertise and market online. A very good place to advertise online with pay per click advertising is Search Feed.

Another way is to write or pay someone to write articles for you around keywords that people are searching for. This is particularly effective for niche products. For example if you have a product and website for picky eaters you will get more targeted traffic to your site then you will for a website built around food.

Advertising and marketing your product online threw articles works great if you write a good quality article filled with keywords relating back to the theme of your product. By submitting articles to directories you can develop traffic back to your website by putting a link in the article.

This is good for your prospect as well as search engines will give you credit for a back link. The more back links you have the higher you rank with a search engine and the closer to page one you will be placed for specific keywords.

This is called organic traffic and it is free traffic that costs you nothing when someone clicks on a link pointing back to your site.

Once you master the techniques of advertising marketing online with articles and pay per click advertising you will really start getting targeted traffic to your site. Of course another important step is how your website or sales letter is designed for converting that traffic into sales.

We will leave that for another article. For now just get started right away with your own advertising marketing online program.

10 Ways How To Grow Your Marketing

2008-06-18T21:37:00.007+07:00

1. Don't forget to follow up with your customers. You could follow up with a related product, service or affiliate program. Follow up every month or so with a new product and watch your wallet grow.

2. You can always upsell to your customers. When they reach your order page, let them know about a few extra related products that you sell. This is a great way to squeeze more profit from each customer.

3. Let your customers refer new customers for a full rebate of their purchase. This could easily turn one sale into three or four.

4. Let your customers know about your affiliate program. Work in how they only have to refer a few people in order to pay back their purchase price and make a profit.

5. Sell resell rights to your product or even sell a brandable version. You can include an ad for similar products and make money off of the sales and also make money selling the resell rights to your product as a back end.

6. Create a package with other people’s products. You could include a sample and offer the product owners a portion of the referral sales from the sample. This is an easy way of having other people sell your product for you.

7 Offer your customers a discount on a related product. Since they all ready have built a relationship with them, you could push a higher ticket product.

8. Send your customers offers for add-ons to your original products. You could easily offer upgrades, related services, software and so on. If they enjoyed the original product, they’ll buy the add-ons.

9. Sell gift certificates for your products. You'll make money from the sales of the gift certificates and you can follow up with related products in order to profit from future sales.

10. Send your customers freebies. You could place an ad for your website on bumper stickers, baseball hats, t-shirts and so forth. Through indirect exposure, people will visit your website and purchase.

Understanding Blog Marketing - Get Income From Your Blog

2008-06-18T21:21:00.009+07:00

In order to fully grasp the magnitude of the wonders a blog can do for you, the blogger, it is essential to understand what you have in your hands. Therefore, it is as important to get a better idea of what your blog can do for an advertiser. To do so, you need to make sure you know the differences between terms marketing and advertising.

Marketing is a societal process which discerns or, in other words, distinguishes consumers' wants. Once those needs and wants are distinguished, marketing focuses on a particular product or service to fulfill those wants, attempting to mold the consumers toward the products or services offered.

Marketing is a process, a societal process. Advertising is just one part of the marketing process. You can buy advertising on television, radio, a website but that will not necessarily mean that it will be effective. What will be more effective than advertising is building a community around your service or product. So, advertising is effective when it is combined with an interactive process of community building.

That is why advertising on a blog can be more effective that advertising on some other kind of website or even TV show for that matter. Advertising on TV might get you more sales, depending on the reach, however it might not be as effective in creating a community around that product. When advertising on a blog make sure you do so as a part from a marketing campaign.

Provide an incentive to the blogger to write a post about your product or website. A combination of both could be highly beneficial for any internet marketer. There is a wide range of blogs to choose from, small as well as bigger, older and more established ones.

There are a few reasons why blogs can be useful in the marketing process. They allow for extremely targeted marketing, they are interactive and they are great for building back links. Bloggers ought to understand these things when pursuing monetization. Only when you get it, you will be able to maximize your earning potential and make money blogging.

Ways on How to Maximize Your Profits

2008-06-18T20:06:00.009+07:00

There are lots of ways to market any product and any marketer knows it well. Getting the attention of a potential buyer is not a big deal at all. However, the real problem is to come up with something that makes surfers click through and actually buy something, because this is what puts money in your pocket. In case with affiliates, the only thing you should focus on is to find the top selling products and the best places to advertise them.

So how are you going to do it? Here's how:

Check the live stats on the testimonial page. It will help you make your mind about what you want to promote and where.
Find ways of putting links in the path of surfers. There are lots of places to promote MoreNiche™ products.
Go on the popular chat programs and join the conversation if the topic borders on the things you are trying to sell or start a conversation yourself.
Feel free to adapt existing ads or write new ones from scratch if you think the company ads aren’t creative enough, or if you have specific information about your target customers
Put an e-book on your website and invite everybody to download it free of charge since people like freebies and will certainly welcome the chance to become informed without paying anything.
Write about your experience and a personal endorsement especially if you’d tried the program itself. People need to know that a product is actually working before they decide to buy it and what kind of benefits they can expect from using it.
Maximize your chances by subscribing to more than one affiliate program and list all the links on your website on a directory page.
Create your own signature file. Use a spiffy headline that’s bound to grab attention, talk about the product you’re promoting and keep everything simple and to the point

There are just some of the many ways to advertise your product to reach wider audience on the Internet. All that you need is to feel free to mix and combine promotion techniques to suit your product and your view of how marketing should be done.

If you are looking for more than just another affiliate program, and want to spread your wings further, visit MoreNiche™ and contact their specialists. From e-book promotion, article writing to blogging and SEO - MoreNiche™ offers wealth of resources to get you started no matter what your chosen promotional method.

How To Make Your Market Throw Their Money At You!

2008-06-18T19:33:00.008+07:00

The use of free, relevant and meaningful content can single handedly grow your business into seven figures while making you the star of the lives of thousands of raving fans (customers and clients).

Using free content is not a new concept. However, out of the thousands who actively send out free content to their list, less than 1% actually get it right.

Building a Learning Relationship with your market by offering free relevant and meaningful information and content can take you to the higher ground of outstanding profits.

One of the most effective ways to prove your expertise, showcase your skills, toot your own horn, and prove that you're not just good …you're the best (and your not only deserving of their paid business, but at a premium price) is to invite your market into a "learning relationship".

A learning relationship is designed to scratch an immediate itch without providing total relief. You do this by providing meaningful information and content that they can use immediately to experience some level of satisfaction.

[Note: All of the basics of identifying your market, targeting a niche within that market, identifying an existing problem and understanding the desired solution must already be done.]

It's critical that you deliver meaningful and relevant information to your market.

Not all information is created equal. Information that is theoretical, pitchy, vague, and incomplete and doesn't give specific action steps will not work well for this strategy.

For a learning relationship to be an effective marketing strategy for you, the information and content you provide should…

Excite - Make your information compelling and interesting. This will keep their attention and gives you the opportunity to capture that "mental real estate".

How often do you pay attention to anything that doesn't excite you? Not often, right?

Your market is no different. From the very first word, you need to grab them and hold them captivated with what they are getting. To do that, you need to quickly answer three questions…

WHY should I read this?
WHAT is in it for me?
WHY should I believe you?

One way to create instant excitement is to make a big compelling promise of what they can expect after they read, digest and use your content.

Educate - Make your information informative and educational. Make them say "Wow, I didn't know that!"

The world is drowning in information and yet it craves more knowledge… so give it to them.

However, give it to them in a way that they get it… they understand it and they can use it.

And where possible make a huge impact by sharing something that will make them say, "Wow, I didn't know that!"

Encourage - Your information should provide actionable steps that you can encourage them to take to experience a measurable difference.

The best kind of information is usable information.

Telling is not helping. You need to break down your information into usable, actionable steps that are clear, concise and doable.

Give your readers a cookbook, how-to recipe for accomplishing one simple task that your information suggests. When you do this, and they use it and they get a small win from it… you become their hero… you build up the expert status that will move them from free to fee.

Endear - Your information should close gaps, build bridges and bring atonement between you and your market.

Build in any personal stories that they can possibly relate to. Allow them to experience emotion and feel like there is synergy with you and atonements with your mission.

When your readers feel like you understand them and you are like them you build bridges that can bring together a very long lasting mutually beneficial relationship.

So be sure to deliberately aim to connect with your market on a heart level and not just on a head and wallet level.

Entice - Your information should entice them to want more from you. This will make scaling them up from free information into premium paid products and services much easier.

Leave your market wanting an encore… wanting another appearance from you. Leave them chanting your name standing in there chairs pumping their fist in the air in celebration of you and what you have given to them.

Like 50,000 raving fans at a rock concert that don't want the show to end… have your readers begging for more. So much so they decide to purchase your products and services …bright eyed and smiling.

Introduction of Blog Marketing..

2008-06-18T19:08:00.009+07:00

Is a consultant of blog, called of Jeremy Wright, the author of book. Its client for example Ford, Microsoft and of eBay. Business Blog and technology, ensight.org, read more than 250.000 visitor each month.

Can be told the this consultant is expert in technological information, and exploiting it for the sake of business to company. As long as book, Jeremy Wright trace why and how company's from all type of blog and explain how we earn to maximize benefit of blogging for business alone.

Mentioned later, conception of the this book is transmitting fight against engaging. Many company communications which only one information direction to all customer. But with existence of blog, company can involve, or have discussion two direction with all customer / client

Besides Jeremy Wright also study how employees blog can make in circuit supporting idea blaze outburst explosion of feeling, solution one this topic of enthused by employees and become effective reciprocal with company (small partly citation of discussion can be seen at next posting).

Besides concept, technical things also partake to be studied, for example as way of tracing blog, information what can be accepted from result of the detection and how to exploit the the informations truly. With certain ethics, Jeremy also teach how to give comments to comments in our blog, how to respect reader and how dealing with ’ gold-mine’ of blogging, that is negative feed back

Last, and become the core of from existing discussion. Jeremy Wright try to show how blogging will alter business wrestled, how that will give impact at base and how to develop strategy of blogging successful so that entrepreneur will access to market with mistake which a few / little possible

Jeremy Wright make a blog which according to him to ’conducting’ study and information. Please visit, www.blogmarketingbook.com. Can correct reading example of business which have blogging successfully

So, now do you a enthusiastic businessman make blog ?
Or a blogger which interest for have business ?

3 Reasons Why Prospects Don't Buy

2008-06-18T18:57:00.011+07:00

Nearly everyday, I get e-mails from marketers asking me why visitors keep exiting their websites without purchasing anything.

Now assuming you have "all of your ducks in a row" including targeting the right audience and well-written, compelling sales copy, following are the 3 most common reasons why prospects aren't buying what you're selling.

1. Prospects Don't Find Your Product Appealing: It may seem like a harsh reality to you, but you may have a product that nobody wants. While you may think that what you're selling is the greatest thing since sliced bread, it's what your prospects think that ultimately matters.

You can have the greatest sales letter ever written and the best promotion, but those things just don't matter if nobody wants what you're selling.

Now there can be a variety of reasons for this. For example: Timing. Some ideas are way ahead of their time, and people just aren't ready for them.

Another reason may be, your product is a dud. Hey, it happens to the best of us. Despite our best efforts and intentions, sometimes our ideas just aren't as good as we originally thought they were. Where do you think that age old saying came from?..."It seemed like a good idea at a the time."

The key is being smart enough to recognize when you're beating a dead horse, and cut your losses.

Now that doesn't necessarily mean you have to give up on your product ideas altogether - just for the time being. Remember what I said earlier about timing? Sometimes, if you simply shelve your product for a few months or years and then reintroduce it at a later date, the buying public may be much more receptive to your idea. This occurs much more often than you realize.

2. Prospects Can't Afford What You're Selling: Nowadays people are literally being bombarded with advertisements from all directions...tv, radio, direct mail, Internet, newspapers, etc., etc., etc.

Unfortunately, there are only so many dollars to go around. Prospects may very well want what you're selling, but may be unable to afford it. Especially if you're selling a product for $100 or more. If you're experiencing market resistance toward your product, try lowering your price or offering some time of payment arrangement or installment plan. This method has jump-started many advertising campaigns.

3. Prospects Don't Believe Your Message: Your prospects will never tell you this, but the reason they aren't buying your product might be because they don't believe your selling message.

As a nation we've become increasingly skeptical of advertisements of all types. Why? Because too often, the products being advertised simply don't live up to the hype and excitement they're being promoted with.

So how can you solve this dilemma? Simple. Tone down the hype and admit your products faults, flaws or shortcomings. For example:

"Unfortunately, our new hair growth formula is not a miracle drug and thus will not work for everyone. While lab tests results prove that it will work for the majority of users, there is a slight chance, it may not grow hair in your particular case. However, if you try our new hair growth formula and are unsatisfied for any reason, we will cheerfully refund your money...no questions asked!"

Do you see how admitting your product is not a miracle drug make your claims seem more much believable and palatable? Try using this method in your next ad campaign.

In closing, while you may not hit a home run each time you go to bat, if you consistently make your offers as credible as possible, the numbers will take care of themselves!

5 Reasons Why Blogging is the New Internet Marketing Tool

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1.Blogging is simple. The simplest way to get your piece on the net is through blogging. No skills are necessary... an average adult can read and type, or at least click a mouse. It's like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesn't?) then you can blog and advertise.

2. Blogging is authentic. In this day and age where advertising saturate our lives, we question the credibility of promoters' claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.

3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free web time is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base. Look into the following ways to build your market through blogging:

By using your e-mail. Today, blogging is overcoming the e-mail's popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.
By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.
By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.
By joining a blog network -A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.
By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.

Give your business a boost by effectively using blogging as an Internet marketing tool.