Access all of your Google Analytics data in Google Spreadsheets

Author: google-analytics-add-ons

Integrated with:

Google Sheets

Google Sheets is a spreadsheet program included as part of the free, web-based Google Docs Editors suite offered by Google

Review

The Google Analytics spreadsheet add-on brings you the power of the Google Analytics API combined with the power of data manipulation in Google Spreadsheets. With this tool, you can:
– Query data from multiple views (profiles).
– Create custom calculations from your report data.
– Create dashboards with embedded data visualizations.
– Schedule reports to run automatically so your data is always current.
– Easily control who can see these data and visualizations by leveraging Google Spreadsheet’s existing sharing and privacy features.

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What are the advantages of using SMM in marketing?

In addition to access to a broad audience and close interaction with customers, SMM has other advantages. Here are several benefits of incorporating social media into your marketing strategy. 54% of users research products through social media.

To achieve these goals, an Internet marketing strategy was developed, which involves the following main stages in the promotion of an IT product.

Stage 1. Increased offer visibility and increased conversions.

The main channels at this stage are:

SEO. The main KPIs at this stage are % of the visibility of the it site and an increase in the number of new visitors to the it site from among the target audience PPC advertising on social media to an interested audience.

Stage 2. Conversion optimization and reputation management.

The main channels at this stage are:

SEO. The main KPIs at this stage are % conversions,% repeat visitors to it site, average session duration, bounce rate, ROI.

SMM: distribution of activity in social networks using targeted advertising.

PPC: Distributed Campaign Optimization.

In total, 12 communication channels were used. Constant monitoring of the efficiency of sources with the redistribution of budgets depending on their payback.

Selection of tools for promotion

The next key principle of IT marketing is a competent choice of PR tools. Here, detailed solid publications in the media are effective, demonstrating a comprehensive knowledge of the properties of the product, especially the so-called case studies (stories about technological innovations, successful implementations and projects). Products working in the field of high technologies are more willing than any other players in the market to make the most daring experiments and take advantage of innovations. They are interested in viral videos, newsgroups, 3D projections and video press releases.

Among the most popular platforms for advertising an IT product, it is worth noting specialized conferences and exhibitions. They can carry out traditional work with product consumers, market experts and partners, as well as strengthen media connections.

Invite journalists to your stand, make a presentation for them, arrange an interview and distribute a press release on the results of the conference to specialized publications.

Online promotion for IT

The target audience of high-tech business mostly lives on the Internet, therefore, for products working in the IT field, it is he who is the main promotion channel. The main tools for online promotion are SMM (business promotion on social networks), SEO (search engine optimization) and contextual advertising. But as this dynamic market develops, it is replenished with more and more new means of promotion.

In recent years, trends such as retargeting (attracting customers who have already visited it but did not order) and remarketing (sending emails to stimulate purchases) have gained popularity. But CPA marketing, or affiliate marketing, deserves special attention, which allows you to place orders for specific contact information (leads) or sales through affiliate ad networks.

The post Innovative social media marketing for your IT product appeared first on marketing-consultant.com.ua.

View data array (>>> open in new window)

The latest version from 15-10-21

Subject of research

Sources of information

Data analysis (CMS, vacancies, language versions)

Trends

Subject of research

Websites of IT companies located in Ukraine or/and use the services of Ukrainian developers and teams

The data set includes websites of 221 companies. CMS of the site, frameworks, vacancy pages and language versions were taken into account.

Sources of information

Information portals, publications in the media and social networks

Data analysis

CMS, vacancies, language versions

The data set includes the URLs of company pages. Among them well-known market member as well as those who have been developing for previous 12 months.

CMS / Custom Web Development / Technologies

About half of the companies’ websites use WordPress as a CMS (Control Management System). It is safe to say that the vast majority of WordPress sites do not contain complex elements and consist of standard Themes, Builders, Plugins and more.

Over 20% of websites do not contain obvious signs of known platforms and belong to the so-called “self-written engines”.

Vacancies

More than 80% of Ukrainian IT companies actively publish vacancies on their websites.

Language versions

The English language version have about 90% companies. Only the English version of the site is available for over 60%.

The Ukrainian language version have about 20% companies. Only the Ukrainian version of the site – 1%.

Trends

Companies that have recently entered the market usually prefer CMS WordPress. Even some grocery companies use WordPress as the core technology for their website. Job vacancies are mostly published on their own websites. This can be explained by the fact that companies usually seek to have a certain personnel reserve.

The post Websites of Ukrainian IT companies appeared first on marketing-consultant.com.ua.

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