Business of Marketing and Branding http://www.mokummarketing.com/blog Marketing and branding ideas for business marketing Mon, 07 Apr 2008 02:00:55 +0000 http://wordpress.org/?v=2.0.6 en 185982http://www.feedburner.comThis is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site, subject to copyright and fair use. “The Age of Conversation” mark II: Why don’t people get it? http://feeds.feedburner.com/~r/marketingandbranding/~3/265373202/ http://www.mokummarketing.com/blog/2008/04/07/age-of-conversation-2/#comments Mon, 07 Apr 2008 01:52:24 +0000 David Koopmans Book Age of Conversation http://www.mokummarketing.com/blog/2008/04/07/age-of-conversation-2/
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]]> http://www.mokummarketing.com/blog/2008/04/07/age-of-conversation-2/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=marketingandbranding&itemurl=http%3A%2F%2Fwww.mokummarketing.com%2Fblog%2F2008%2F04%2F07%2Fage-of-conversation-2%2Fhttp://www.mokummarketing.com/blog/2008/04/07/age-of-conversation-2/ Gordon Ramsay’s Marketing Nightmare http://feeds.feedburner.com/~r/marketingandbranding/~3/263625908/ http://www.mokummarketing.com/blog/2008/04/04/gordon-ramsay-marketing-nightmare/#comments Thu, 03 Apr 2008 22:43:02 +0000 David Koopmans Advertising Brand Marketing http://www.mokummarketing.com/blog/2008/04/04/gordon-ramsay-marketing-nightmare/
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]]> http://www.mokummarketing.com/blog/2008/04/04/gordon-ramsay-marketing-nightmare/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=marketingandbranding&itemurl=http%3A%2F%2Fwww.mokummarketing.com%2Fblog%2F2008%2F04%2F04%2Fgordon-ramsay-marketing-nightmare%2Fhttp://www.mokummarketing.com/blog/2008/04/04/gordon-ramsay-marketing-nightmare/ Time to sound out your advisors - online or on leave? http://feeds.feedburner.com/~r/marketingandbranding/~3/244116760/ http://www.mokummarketing.com/blog/2008/03/02/online-marketing-expertise/#comments Sun, 02 Mar 2008 01:45:50 +0000 David Koopmans Online resources Advertising PR Marketing media http://www.mokummarketing.com/blog/2008/03/02/online-marketing-expertise/
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]]> http://www.mokummarketing.com/blog/2008/03/02/online-marketing-expertise/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=marketingandbranding&itemurl=http%3A%2F%2Fwww.mokummarketing.com%2Fblog%2F2008%2F03%2F02%2Fonline-marketing-expertise%2Fhttp://www.mokummarketing.com/blog/2008/03/02/online-marketing-expertise/ B2B + social media = natural fit http://feeds.feedburner.com/~r/marketingandbranding/~3/237925545/ http://www.mokummarketing.com/blog/2008/02/20/corporate-blogging-advice/#comments Wed, 20 Feb 2008 02:17:34 +0000 David Koopmans Strategy B2B PR Marketing http://www.mokummarketing.com/blog/2008/02/20/corporate-blogging-advice/
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]]> http://www.mokummarketing.com/blog/2008/02/20/corporate-blogging-advice/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=marketingandbranding&itemurl=http%3A%2F%2Fwww.mokummarketing.com%2Fblog%2F2008%2F02%2F20%2Fcorporate-blogging-advice%2Fhttp://www.mokummarketing.com/blog/2008/02/20/corporate-blogging-advice/ Riddles or offers? http://feeds.feedburner.com/~r/marketingandbranding/~3/219729820/ http://www.mokummarketing.com/blog/2008/01/20/riddles-or-offers/#comments Sun, 20 Jan 2008 06:15:12 +0000 David Koopmans Advertising copywriting http://www.mokummarketing.com/blog/2008/01/20/riddles-or-offers/
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]]> http://www.mokummarketing.com/blog/2008/01/20/riddles-or-offers/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=marketingandbranding&itemurl=http%3A%2F%2Fwww.mokummarketing.com%2Fblog%2F2008%2F01%2F20%2Friddles-or-offers%2Fhttp://www.mokummarketing.com/blog/2008/01/20/riddles-or-offers/ Does digital marketing work for professional services firms? http://feeds.feedburner.com/~r/marketingandbranding/~3/203657718/ http://www.mokummarketing.com/blog/2007/12/21/professional-services-marketing/#comments Thu, 20 Dec 2007 21:30:44 +0000 David Koopmans Strategy Brand PR Professional Services http://www.mokummarketing.com/blog/2007/12/21/professional-services-marketing/
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]]> http://www.mokummarketing.com/blog/2007/12/21/professional-services-marketing/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=marketingandbranding&itemurl=http%3A%2F%2Fwww.mokummarketing.com%2Fblog%2F2007%2F12%2F21%2Fprofessional-services-marketing%2Fhttp://www.mokummarketing.com/blog/2007/12/21/professional-services-marketing/ The Brand Gap - must see slideshow http://feeds.feedburner.com/~r/marketingandbranding/~3/201451643/ http://www.mokummarketing.com/blog/2007/12/17/what-is-a-brand/#comments Mon, 17 Dec 2007 04:35:20 +0000 David Koopmans Strategy Marketing definitions Brand Marketing http://www.mokummarketing.com/blog/2007/12/17/what-is-a-brand/
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]]> http://www.mokummarketing.com/blog/2007/12/17/what-is-a-brand/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=marketingandbranding&itemurl=http%3A%2F%2Fwww.mokummarketing.com%2Fblog%2F2007%2F12%2F17%2Fwhat-is-a-brand%2Fhttp://www.mokummarketing.com/blog/2007/12/17/what-is-a-brand/ “Director, Differentiation Strategy” is a title at Boeing http://feeds.feedburner.com/~r/marketingandbranding/~3/186839481/ http://www.mokummarketing.com/blog/2007/11/19/director-differentiation-strategy-is-a-title-at-boeing/#comments Sun, 18 Nov 2007 21:24:48 +0000 David Koopmans Strategy Marketing definitions Brand PR Marketing http://www.mokummarketing.com/blog/2007/11/19/director-differentiation-strategy-is-a-title-at-boeing/
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]]> http://www.mokummarketing.com/blog/2007/11/19/director-differentiation-strategy-is-a-title-at-boeing/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=marketingandbranding&itemurl=http%3A%2F%2Fwww.mokummarketing.com%2Fblog%2F2007%2F11%2F19%2Fdirector-differentiation-strategy-is-a-title-at-boeing%2Fhttp://www.mokummarketing.com/blog/2007/11/19/director-differentiation-strategy-is-a-title-at-boeing/ Boom! Brand reputation damaged. http://feeds.feedburner.com/~r/marketingandbranding/~3/181500947/ http://www.mokummarketing.com/blog/2007/11/08/boom-brand-reputation-damaged/#comments Thu, 08 Nov 2007 06:31:30 +0000 David Koopmans Brand http://www.mokummarketing.com/blog/2007/11/08/boom-brand-reputation-damaged/
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]]> http://www.mokummarketing.com/blog/2007/11/08/boom-brand-reputation-damaged/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=marketingandbranding&itemurl=http%3A%2F%2Fwww.mokummarketing.com%2Fblog%2F2007%2F11%2F08%2Fboom-brand-reputation-damaged%2Fhttp://www.mokummarketing.com/blog/2007/11/08/boom-brand-reputation-damaged/ Yes, but how do you prove it works? http://feeds.feedburner.com/~r/marketingandbranding/~3/178423526/ http://www.mokummarketing.com/blog/2007/11/02/yes-but-how-do-you-prove-it-works/#comments Thu, 01 Nov 2007 21:16:53 +0000 David Koopmans Strategy business philosophy Advertising http://www.mokummarketing.com/blog/2007/11/02/yes-but-how-do-you-prove-it-works/
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]]> http://www.mokummarketing.com/blog/2007/11/02/yes-but-how-do-you-prove-it-works/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=marketingandbranding&itemurl=http%3A%2F%2Fwww.mokummarketing.com%2Fblog%2F2007%2F11%2F02%2Fyes-but-how-do-you-prove-it-works%2Fhttp://www.mokummarketing.com/blog/2007/11/02/yes-but-how-do-you-prove-it-works/ If you’re not Australian, you won’t care… http://feeds.feedburner.com/~r/marketingandbranding/~3/174788434/ http://www.mokummarketing.com/blog/2007/10/25/if-youre-not-australian-you-wont-care/#comments Thu, 25 Oct 2007 10:28:48 +0000 David Koopmans media http://www.mokummarketing.com/blog/2007/10/25/if-youre-not-australian-you-wont-care/
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]]> http://www.mokummarketing.com/blog/2007/10/25/if-youre-not-australian-you-wont-care/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=marketingandbranding&itemurl=http%3A%2F%2Fwww.mokummarketing.com%2Fblog%2F2007%2F10%2F25%2Fif-youre-not-australian-you-wont-care%2Fhttp://www.mokummarketing.com/blog/2007/10/25/if-youre-not-australian-you-wont-care/ Blog Action Day - One topic, thousands of bloggers http://feeds.feedburner.com/~r/marketingandbranding/~3/169941674/ http://www.mokummarketing.com/blog/2007/10/15/blog-action-day-one-topic-thousands-of-bloggers/#comments Mon, 15 Oct 2007 01:54:42 +0000 David Koopmans blog action day http://www.mokummarketing.com/blog/2007/10/15/blog-action-day-one-topic-thousands-of-bloggers/
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]]> http://www.mokummarketing.com/blog/2007/10/15/blog-action-day-one-topic-thousands-of-bloggers/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=marketingandbranding&itemurl=http%3A%2F%2Fwww.mokummarketing.com%2Fblog%2F2007%2F10%2F15%2Fblog-action-day-one-topic-thousands-of-bloggers%2Fhttp://www.mokummarketing.com/blog/2007/10/15/blog-action-day-one-topic-thousands-of-bloggers/ The biggest hole in paid search marketing strategies? http://feeds.feedburner.com/~r/marketingandbranding/~3/163652493/ http://www.mokummarketing.com/blog/2007/10/01/the-biggest-hole-in-paid-search-marketing-strategies/#comments Mon, 01 Oct 2007 10:19:31 +0000 David Koopmans Online resources Strategy lead generation search marketing http://www.mokummarketing.com/blog/2007/10/01/the-biggest-hole-in-paid-search-marketing-strategies/
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]]> http://www.mokummarketing.com/blog/2007/10/01/the-biggest-hole-in-paid-search-marketing-strategies/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=marketingandbranding&itemurl=http%3A%2F%2Fwww.mokummarketing.com%2Fblog%2F2007%2F10%2F01%2Fthe-biggest-hole-in-paid-search-marketing-strategies%2Fhttp://www.mokummarketing.com/blog/2007/10/01/the-biggest-hole-in-paid-search-marketing-strategies/ Have you killed anyone lately? http://feeds.feedburner.com/~r/marketingandbranding/~3/160971478/ http://www.mokummarketing.com/blog/2007/09/25/have-you-killed-anyone-lately/#comments Tue, 25 Sep 2007 07:47:16 +0000 David Koopmans Online resources Presentations Design B2B media http://www.mokummarketing.com/blog/2007/09/25/have-you-killed-anyone-lately/
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]]> http://www.mokummarketing.com/blog/2007/09/25/have-you-killed-anyone-lately/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=marketingandbranding&itemurl=http%3A%2F%2Fwww.mokummarketing.com%2Fblog%2F2007%2F09%2F25%2Fhave-you-killed-anyone-lately%2Fhttp://www.mokummarketing.com/blog/2007/09/25/have-you-killed-anyone-lately/ Friends? Don’t expect them online http://feeds.feedburner.com/~r/marketingandbranding/~3/160834125/ http://www.mokummarketing.com/blog/2007/09/25/friends-dont-expect-them-online/#comments Mon, 24 Sep 2007 23:34:26 +0000 David Koopmans CRM B2B Age of Conversation lead generation http://www.mokummarketing.com/blog/2007/09/25/friends-dont-expect-them-online/
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]]> http://www.mokummarketing.com/blog/2007/09/25/friends-dont-expect-them-online/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=marketingandbranding&itemurl=http%3A%2F%2Fwww.mokummarketing.com%2Fblog%2F2007%2F09%2F25%2Ffriends-dont-expect-them-online%2Fhttp://www.mokummarketing.com/blog/2007/09/25/friends-dont-expect-them-online/ Does blogging help your search results? You bet. http://feeds.feedburner.com/~r/marketingandbranding/~3/157486016/ http://www.mokummarketing.com/blog/2007/09/17/does-blogging-help-your-search-results-you-bet/#comments Mon, 17 Sep 2007 07:08:18 +0000 David Koopmans Uncategorized Strategy B2B Marketing http://www.mokummarketing.com/blog/2007/09/17/does-blogging-help-your-search-results-you-bet/
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]]> http://www.mokummarketing.com/blog/2007/09/17/does-blogging-help-your-search-results-you-bet/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=marketingandbranding&itemurl=http%3A%2F%2Fwww.mokummarketing.com%2Fblog%2F2007%2F09%2F17%2Fdoes-blogging-help-your-search-results-you-bet%2Fhttp://www.mokummarketing.com/blog/2007/09/17/does-blogging-help-your-search-results-you-bet/ Guest post by David Meerman Scott - The New Rules of B2B Marketing http://feeds.feedburner.com/~r/marketingandbranding/~3/157071348/ http://www.mokummarketing.com/blog/2007/09/16/guest-post-by-david-meerman-scott-the-new-rules-of-b2b-marketing/#comments Sun, 16 Sep 2007 04:37:34 +0000 David Koopmans Online resources business philosophy PR Marketing media Guest Posts http://www.mokummarketing.com/blog/2007/09/16/guest-post-by-david-meerman-scott-the-new-rules-of-b2b-marketing/
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]]> http://www.mokummarketing.com/blog/2007/09/16/guest-post-by-david-meerman-scott-the-new-rules-of-b2b-marketing/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=marketingandbranding&itemurl=http%3A%2F%2Fwww.mokummarketing.com%2Fblog%2F2007%2F09%2F16%2Fguest-post-by-david-meerman-scott-the-new-rules-of-b2b-marketing%2Fhttp://www.mokummarketing.com/blog/2007/09/16/guest-post-by-david-meerman-scott-the-new-rules-of-b2b-marketing/ In case you forgot what marketing is all about http://feeds.feedburner.com/~r/marketingandbranding/~3/159628042/ http://www.mokummarketing.com/blog/2007/09/13/image-of-marketing/#comments Thu, 13 Sep 2007 02:33:01 +0000 David Koopmans Strategy Advertising Marketing media http://www.mokummarketing.com/blog/2007/09/13/image-of-marketing/
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]]> http://www.mokummarketing.com/blog/2007/09/13/image-of-marketing/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=marketingandbranding&itemurl=http%3A%2F%2Fwww.mokummarketing.com%2Fblog%2F2007%2F09%2F13%2Fimage-of-marketing%2Fhttp://www.mokummarketing.com/blog/2007/09/13/image-of-marketing/ The problem with the latest http://feeds.feedburner.com/~r/marketingandbranding/~3/155244535/ http://www.mokummarketing.com/blog/2007/09/12/the-problem-with-new-ideas/#comments Tue, 11 Sep 2007 22:49:24 +0000 David Koopmans Strategy Advertising PR Marketing http://www.mokummarketing.com/blog/2007/09/12/the-problem-with-new-ideas/
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]]> http://www.mokummarketing.com/blog/2007/09/12/the-problem-with-new-ideas/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=marketingandbranding&itemurl=http%3A%2F%2Fwww.mokummarketing.com%2Fblog%2F2007%2F09%2F12%2Fthe-problem-with-new-ideas%2Fhttp://www.mokummarketing.com/blog/2007/09/12/the-problem-with-new-ideas/ If you wondered what excellence in lead generation is about… http://feeds.feedburner.com/~r/marketingandbranding/~3/154408244/ http://www.mokummarketing.com/blog/2007/09/10/lead-generation/#comments Mon, 10 Sep 2007 02:44:02 +0000 David Koopmans Online resources Marketing Books http://www.mokummarketing.com/blog/2007/09/10/lead-generation/
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