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	<title>Business of Marketing and Branding</title>
	<link>http://www.mokummarketing.com/blog</link>
	<description>Marketing and branding ideas for business marketing</description>
	<pubDate>Sat, 04 Jul 2009 10:37:23 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.0.6</generator>
	<language>en</language>
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		<title>For all you micro/small business owners, here is something for you (Australia only)</title>
		<link>http://feedproxy.google.com/~r/marketingandbranding/~3/IPlMNkIP5nw/</link>
		<comments>http://www.mokummarketing.com/blog/2009/07/04/competition/#comments</comments>
		<pubDate>Sat, 04 Jul 2009 10:37:23 +0000</pubDate>
		<dc:creator>David Koopmans</dc:creator>
		
		<category>Marketing</category>

		<guid isPermaLink="false">http://www.mokummarketing.com/blog/2009/07/04/competition/</guid>
		
			<content:encoded><![CDATA[Ok, this is something a little different. I&#8217;ve got the opportunity to run a simple competition and have you win a pretty cool prize; one of three all-in-one wireless scan/copy/fax/printer...<br/>
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		<item>
		<title>The storyline and Chinese whispers</title>
		<link>http://feedproxy.google.com/~r/marketingandbranding/~3/39MKlLMD9rE/</link>
		<comments>http://www.mokummarketing.com/blog/2009/06/27/storytelling/#comments</comments>
		<pubDate>Sat, 27 Jun 2009 06:23:23 +0000</pubDate>
		<dc:creator>David Koopmans</dc:creator>
		
		<category>Brand</category>

		<category>B2B</category>

		<guid isPermaLink="false">http://www.mokummarketing.com/blog/2009/06/27/storytelling/</guid>
		
			<content:encoded><![CDATA[Articulating why someone should choose you or your product over someone else’s is hard.
We have an endless array of tools to distribute the story, but often the weakness is not where we tell the...<br/>
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		<item>
		<title>Who wants to live in Villawood?</title>
		<link>http://feedproxy.google.com/~r/marketingandbranding/~3/nWTKsgw8ttU/</link>
		<comments>http://www.mokummarketing.com/blog/2009/04/19/who-wants-to-live-in-villawood/#comments</comments>
		<pubDate>Sat, 18 Apr 2009 23:00:27 +0000</pubDate>
		<dc:creator>David Koopmans</dc:creator>
		
		<category>Uncategorized</category>

		<guid isPermaLink="false">http://www.mokummarketing.com/blog/2009/04/19/who-wants-to-live-in-villawood/</guid>
		
			<content:encoded><![CDATA[For non-Australian readers, Villawood  Detention Centre in Sydney is the infamous detention centre where people considered to be illegal immigrants are held, (often for years) and has been at the...<br/>
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		<title>Food for thought - differentiating in a commodity market</title>
		<link>http://feedproxy.google.com/~r/marketingandbranding/~3/uFhob5_1F3M/</link>
		<comments>http://www.mokummarketing.com/blog/2009/01/29/food-for-thought-differentiating-in-a-commodity-market/#comments</comments>
		<pubDate>Wed, 28 Jan 2009 22:09:22 +0000</pubDate>
		<dc:creator>David Koopmans</dc:creator>
		
		<category>Strategy</category>

		<category>Brand</category>

		<guid isPermaLink="false">http://www.mokummarketing.com/blog/2009/01/29/food-for-thought-differentiating-in-a-commodity-market/</guid>
		
			<content:encoded><![CDATA[A quick story about fresh food and little Aussie battlers.
In Australia the groceries business is largely controlled by two players, Coles and Woolworths. There are many things wrong with that. For...<br/>
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		<item>
		<title>Youtube tells you what part of your video people like</title>
		<link>http://feedproxy.google.com/~r/marketingandbranding/~3/ydcrKURQ63U/</link>
		<comments>http://www.mokummarketing.com/blog/2009/01/11/youtube-hotspots/#comments</comments>
		<pubDate>Sat, 10 Jan 2009 20:42:02 +0000</pubDate>
		<dc:creator>David Koopmans</dc:creator>
		
		<category>B2B</category>

		<category>media</category>

		<category>Video</category>

		<guid isPermaLink="false">http://www.mokummarketing.com/blog/2009/01/11/youtube-hotspots/</guid>
		
			<content:encoded><![CDATA[I haven&#8217;t used Youtube very much, but I suspect I will use video more and more in the future as it will become increasingly popular in B2B marketing.
My use to date has been to post little...<br/>
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		<item>
		<title>Social media in B2B – who is reviewing your product?</title>
		<link>http://feedproxy.google.com/~r/marketingandbranding/~3/IVOcJ4Nlr3o/</link>
		<comments>http://www.mokummarketing.com/blog/2009/01/06/social-media-in-b2b/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 20:56:15 +0000</pubDate>
		<dc:creator>David Koopmans</dc:creator>
		
		<category>B2B</category>

		<category>media</category>

		<guid isPermaLink="false">http://www.mokummarketing.com/blog/2009/01/06/social-media-in-b2b/</guid>
		
			<content:encoded><![CDATA[If there is one thing unique about B2B purchasing, it is the time and resources people devote to evaluating a potential purchase.
Now imagine you are launching a new product. A good launch is one of...<br/>
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		<title>Merry Christmas everyone, and a peaceful and safe 2009</title>
		<link>http://feedproxy.google.com/~r/marketingandbranding/~3/C9UUih9oqB8/</link>
		<comments>http://www.mokummarketing.com/blog/2008/12/24/merry-christmas-everyone-and-a-peaceful-and-save-2009/#comments</comments>
		<pubDate>Wed, 24 Dec 2008 03:39:23 +0000</pubDate>
		<dc:creator>David Koopmans</dc:creator>
		
		<category>Uncategorized</category>

		<guid isPermaLink="false">http://www.mokummarketing.com/blog/2008/12/24/merry-christmas-everyone-and-a-peaceful-and-save-2009/</guid>
		
			<content:encoded><![CDATA[There are always plenty of things to worry about, but for the next few days I hope you enjoy the simple pleasure of spending time with friends and/or family.
Let&#8217;s make it a cracking 2009....<br/>
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		<title>“unsubscribe” - when we hit the “off” switch</title>
		<link>http://feedproxy.google.com/~r/marketingandbranding/~3/oPdmS1AvPig/</link>
		<comments>http://www.mokummarketing.com/blog/2008/11/09/unsubscribe/#comments</comments>
		<pubDate>Sat, 08 Nov 2008 21:45:04 +0000</pubDate>
		<dc:creator>David Koopmans</dc:creator>
		
		<category>B2B</category>

		<category>copywriting</category>

		<guid isPermaLink="false">http://www.mokummarketing.com/blog/2008/11/09/unsubscribe/</guid>
		
			<content:encoded><![CDATA[I just read a blog post by a well respected author making a couple of good points about email marketing and the importance of the subject line and signature.
Good information, but the post was 1,400...<br/>
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		<title>Age of Conversation 2 - The Rising Water Level of B2B Marketing</title>
		<link>http://feedproxy.google.com/~r/marketingandbranding/~3/ds5q0cioCvA/</link>
		<comments>http://www.mokummarketing.com/blog/2008/11/02/the-rising-water-level-of-b2b-marketing/#comments</comments>
		<pubDate>Sat, 01 Nov 2008 21:19:34 +0000</pubDate>
		<dc:creator>David Koopmans</dc:creator>
		
		<category>Strategy</category>

		<category>B2B</category>

		<category>Books</category>

		<category>Age of Conversation</category>

		<guid isPermaLink="false">http://www.mokummarketing.com/blog/2008/11/02/the-rising-water-level-of-b2b-marketing/</guid>
		
			<content:encoded><![CDATA[Where we had 100 people collaborating on the first book, &#8220;The Age of Conversation&#8221;, the sequel, &#8220;The Age of Conversation - Why don&#8217;t they get it?&#8221; involved 237 people...<br/>
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		<title>How much do you focus on competitors?</title>
		<link>http://feedproxy.google.com/~r/marketingandbranding/~3/vlHwa2eqRAg/</link>
		<comments>http://www.mokummarketing.com/blog/2008/10/08/how-much-do-you-focus-on-competitors/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 20:02:42 +0000</pubDate>
		<dc:creator>David Koopmans</dc:creator>
		
		<category>Strategy</category>

		<category>Marketing</category>

		<guid isPermaLink="false">http://www.mokummarketing.com/blog/2008/10/08/how-much-do-you-focus-on-competitors/</guid>
		
			<content:encoded><![CDATA[It&#8217;s an interesting question. After all, our customers see us both and make their decisions accordingly. But where do you stop? How much information is enough, and how much is too much? ...<br/>
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		<item>
		<title>Accident or marketing strategy?</title>
		<link>http://feedproxy.google.com/~r/marketingandbranding/~3/aZJ28pvW9oI/</link>
		<comments>http://www.mokummarketing.com/blog/2008/09/06/accident-or-marketing-strategy/#comments</comments>
		<pubDate>Sat, 06 Sep 2008 11:26:24 +0000</pubDate>
		<dc:creator>David Koopmans</dc:creator>
		
		<category>Strategy</category>

		<category>PR</category>

		<category>media</category>

		<guid isPermaLink="false">http://www.mokummarketing.com/blog/2008/09/06/accident-or-marketing-strategy/</guid>
		
			<content:encoded><![CDATA[Google&#8217;s Chrome browser needs more polish - BizTech - Technology - theage.com.au
&#8220;The browser was released this week after Google accidentally sent a comic book explaining Chrome&#8217;s...<br/>
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			<wfw:commentRss>http://www.mokummarketing.com/blog/2008/09/06/accident-or-marketing-strategy/feed/</wfw:commentRss>
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		<item>
		<title>Read this blog on your mobile</title>
		<link>http://feedproxy.google.com/~r/marketingandbranding/~3/HgCos-7a8OI/</link>
		<comments>http://www.mokummarketing.com/blog/2008/08/18/read-this-blog-on-your-mobile/#comments</comments>
		<pubDate>Mon, 18 Aug 2008 00:42:21 +0000</pubDate>
		<dc:creator>David Koopmans</dc:creator>
		
		<category>RSS</category>

		<guid isPermaLink="false">http://www.mokummarketing.com/blog/2008/08/18/read-this-blog-on-your-mobile/</guid>
		
			<content:encoded><![CDATA[Ok, following closely in the footsteps of fellow Australian blogger Stan Lee from BrandDNA, you can now read this blog a little easier on your mobile: http://marketingandbranding.mofuse.mobi
Browse...<br/>
<br/>
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		<item>
		<title>Marketing peril - drawing conclusions based on your own bias</title>
		<link>http://feedproxy.google.com/~r/marketingandbranding/~3/Y8BwENSoVGw/</link>
		<comments>http://www.mokummarketing.com/blog/2008/08/01/marketing-peril-drawing-conclusions-based-on-your-own-bias/#comments</comments>
		<pubDate>Thu, 31 Jul 2008 22:30:24 +0000</pubDate>
		<dc:creator>David Koopmans</dc:creator>
		
		<category>Uncategorized</category>

		<guid isPermaLink="false">http://www.mokummarketing.com/blog/2008/08/01/marketing-peril-drawing-conclusions-based-on-your-own-bias/</guid>
		
			<content:encoded><![CDATA[We&#8217;re all prone to it.
I give you an example; there is clear evidence that people are moving from watching television to spending more time online. No argument there. But then I read a post by...<br/>
<br/>
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		<item>
		<title>Top 50 Australian Marketing Pioneer blogs</title>
		<link>http://feedproxy.google.com/~r/marketingandbranding/~3/60Qy3os1t3w/</link>
		<comments>http://www.mokummarketing.com/blog/2008/06/13/top-50-australian-marketing-pioneer-blogs/#comments</comments>
		<pubDate>Fri, 13 Jun 2008 05:44:56 +0000</pubDate>
		<dc:creator>David Koopmans</dc:creator>
		
		<category>Online resources</category>

		<category>media</category>

		<guid isPermaLink="false">http://www.mokummarketing.com/blog/2008/06/13/top-50-australian-marketing-pioneer-blogs/</guid>
		
			<content:encoded><![CDATA[Ok, I admit it. I was flattered when Julian Cole listed my blog as one of the Top 50 Australian Marketing Pioneers blogs. A lot of entries I don&#8217;t recognise, but Servant of Chaos, Brand DNA and...<br/>
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		<feedburner:origLink>http://www.mokummarketing.com/blog/2008/06/13/top-50-australian-marketing-pioneer-blogs/</feedburner:origLink></item>
		<item>
		<title>How web 2.0/social media is offering opportunities to B2B marketers</title>
		<link>http://feedproxy.google.com/~r/marketingandbranding/~3/NDsh40Uw8Hs/</link>
		<comments>http://www.mokummarketing.com/blog/2008/05/19/b2b-marketing-web-20/#comments</comments>
		<pubDate>Mon, 19 May 2008 00:24:13 +0000</pubDate>
		<dc:creator>David Koopmans</dc:creator>
		
		<category>Strategy</category>

		<category>B2B</category>

		<category>media</category>

		<category>lead generation</category>

		<guid isPermaLink="false">http://www.mokummarketing.com/blog/2008/05/19/b2b-marketing-web-20/</guid>
		
			<content:encoded><![CDATA[I subscribe to few newsletters these days, instead preferring RSS feeds, but the &#8220;Modern B2B Marketing&#8221; newsletter from Marketo is one that I like. Probably due to the easy lay out and...<br/>
<br/>
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<enclosure url="http://www.marketo.com/podcasts/modern-b2b-marketing-ep1.mp3" length="10218789" type="audio/mpeg" />
		<feedburner:origLink>http://www.mokummarketing.com/blog/2008/05/19/b2b-marketing-web-20/</feedburner:origLink></item>
		<item>
		<title>“The Age of Conversation” mark II: Why don’t people get it?</title>
		<link>http://feedproxy.google.com/~r/marketingandbranding/~3/x_YPhExCKxo/</link>
		<comments>http://www.mokummarketing.com/blog/2008/04/07/age-of-conversation-2/#comments</comments>
		<pubDate>Mon, 07 Apr 2008 01:52:24 +0000</pubDate>
		<dc:creator>David Koopmans</dc:creator>
		
		<category>Book</category>

		<category>Age of Conversation</category>

		<guid isPermaLink="false">http://www.mokummarketing.com/blog/2008/04/07/age-of-conversation-2/</guid>
		
			<content:encoded><![CDATA[Writing a book with 103 people from all over the world is a pretty interesting thing to do. That was &#8220;The Age of Conversation&#8221; and I enjoyed participating last year with my contributing...<br/>
<br/>
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		<feedburner:origLink>http://www.mokummarketing.com/blog/2008/04/07/age-of-conversation-2/</feedburner:origLink></item>
		<item>
		<title>Gordon Ramsay’s Marketing Nightmare</title>
		<link>http://feedproxy.google.com/~r/marketingandbranding/~3/qUBWY3zy07Q/</link>
		<comments>http://www.mokummarketing.com/blog/2008/04/04/gordon-ramsay-marketing-nightmare/#comments</comments>
		<pubDate>Thu, 03 Apr 2008 22:43:02 +0000</pubDate>
		<dc:creator>David Koopmans</dc:creator>
		
		<category>Advertising</category>

		<category>Brand</category>

		<category>Marketing</category>

		<guid isPermaLink="false">http://www.mokummarketing.com/blog/2008/04/04/gordon-ramsay-marketing-nightmare/</guid>
		
			<content:encoded><![CDATA[Not sure if you watch Gordon Ramsay’s Kitchen Nightmare, (or if it is broadcast in your part of the world) but I’m a little hooked.  There is plenty not to like about the show, in particular his...<br/>
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		<item>
		<title>Time to sound out your advisors  - online or on leave?</title>
		<link>http://feedproxy.google.com/~r/marketingandbranding/~3/71mdHVilyNU/</link>
		<comments>http://www.mokummarketing.com/blog/2008/03/02/online-marketing-expertise/#comments</comments>
		<pubDate>Sun, 02 Mar 2008 01:45:50 +0000</pubDate>
		<dc:creator>David Koopmans</dc:creator>
		
		<category>Online resources</category>

		<category>Advertising</category>

		<category>PR</category>

		<category>Marketing</category>

		<category>media</category>

		<guid isPermaLink="false">http://www.mokummarketing.com/blog/2008/03/02/online-marketing-expertise/</guid>
		
			<content:encoded><![CDATA[Overall, marketing and PR agencies and professionals haven&#8217;t come to grips with the online world. Media and communications people believe that &#8220;online&#8221; and &#8220;digital&#8221; is...<br/>
<br/>
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		<item>
		<title>B2B + social media = natural fit</title>
		<link>http://feedproxy.google.com/~r/marketingandbranding/~3/y2I7HOiBngM/</link>
		<comments>http://www.mokummarketing.com/blog/2008/02/20/corporate-blogging-advice/#comments</comments>
		<pubDate>Wed, 20 Feb 2008 02:17:34 +0000</pubDate>
		<dc:creator>David Koopmans</dc:creator>
		
		<category>Strategy</category>

		<category>B2B</category>

		<category>PR</category>

		<category>Marketing</category>

		<guid isPermaLink="false">http://www.mokummarketing.com/blog/2008/02/20/corporate-blogging-advice/</guid>
		
			<content:encoded><![CDATA[For business, words like &#8220;social media&#8221;, blogging, or Youtube don&#8217;t often inspire a great deal of confidence. Really, they are mostly associated with staff wasting time on...<br/>
<br/>
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		<item>
		<title>Riddles or offers?</title>
		<link>http://feedproxy.google.com/~r/marketingandbranding/~3/r1pxZBcdgXI/</link>
		<comments>http://www.mokummarketing.com/blog/2008/01/20/riddles-or-offers/#comments</comments>
		<pubDate>Sun, 20 Jan 2008 06:15:12 +0000</pubDate>
		<dc:creator>David Koopmans</dc:creator>
		
		<category>Advertising</category>

		<category>copywriting</category>

		<guid isPermaLink="false">http://www.mokummarketing.com/blog/2008/01/20/riddles-or-offers/</guid>
		
			<content:encoded><![CDATA[Is this a riddle or an offer? I&#8217;m still not sure I&#8217;ve worked this out&#8230; It&#8217;s amazing how many sales you can lose if people don&#8217;t understand your offer.


Tags:...<br/>
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