Marketing Coach

Is Your Website Usable on an iPad?

Greg Spence — Fri, 27 Jan 2012 10:53:04 +0000

Even if you have a mobile version of your website, it is unlikely it will work the same way on an iPad. This post tells you why and gives some pointers as to what you need to do to make your website iPad friendly.
No related posts.

Your Most Powerful Connections in Social Media – do you know who they are?

Greg Spence — Wed, 25 Jan 2012 20:03:07 +0000

Have you ever stopped to think about who or what, in your network, are the most powerful and influential connections, those that bring you the most business, most opportunities for business, or the most exposure? Analysing your network, both online and offline, and working out who those people are, allows you to work out where you should be focusing most of your time and effort.
No related posts.

Internet Marketing in 2012 – What You Should Consider

Greg Spence — Tue, 24 Jan 2012 20:25:50 +0000

For any business to remain effective at internet marketing, such significant change in audience behaviour has to be taken into account, and a review conducted of existing internet marketing approaches. That is why I have made this video. In it I cover 6 internet marketing techniques that I believe will be critical in 2012, and definitely will become more mainstream this year.
No related posts.

Let us Take Inspiration from the Death of Steve Jobs

Greg Spence — Thu, 06 Oct 2011 13:28:28 +0000

I have spent over 30 years of my life in the IT industry and during that time always kept an eye on Steve Jobs. No matter what life threw at Steve he would always see the positive in it. He did not have the best of starts in life, he did not inherit his wealth, [...]
No related posts.

SEO Training Part 1: SEO What’s in it for you?

Greg Spence — Thu, 01 Sep 2011 09:51:12 +0000

This is the first SEO training blog post to help you, as a small business owner, understand the basics of SEO a little better so that you can either do it yourself, or have the knowledge to find a company to do it for you without getting ripped off. Before I discuss the ins and [...] Related posts:

SEO Training Helping Small Businesses Understand SEO

SEO Training Helping Small Businesses Understand SEO

Greg Spence — Tue, 30 Aug 2011 09:05:49 +0000

SEO training is becoming more important for you as a small business owner due to the fact that search engine optimization(SEO) is becoming more important as a means for generating leads and sales for your business. Unfortunately there is a lot of jargon, mis-information, and downright lies circulating on the internet about SEO. You may [...]
No related posts.

How to Manage Pay Per Click Campaigns

Greg Spence — Fri, 26 Aug 2011 09:17:10 +0000

I use a simple method to manage pay per click campaigns which I will describe in this post so that you can benefit from the same approach. Once you have set up your pay per click campaigns it is important to manage them to ensure you keep your click costs down and improve the quality [...] Related posts:

How to set up Pay Per Click

How to set up Pay Per Click

Greg Spence — Thu, 25 Aug 2011 16:08:00 +0000

I am often asked by clients how to set up pay per click and what the best practices are when setting up a Google Adwords account; this post covers what I tell them. The secret to a good performing Google Adwords pay per click campaign is to make sure you set up your acccount correctly [...]
No related posts.

A Simple PPC Optimization Strategy

Greg Spence — Wed, 24 Aug 2011 16:47:38 +0000

I often use a simple PPC optimization strategy to improve my client’s abilities to generate leads cost effectively. This strategy is often overlooked and completely misunderstood by many pay per click advertising agencies or deemed ineffective by those who have implemented it incorrectly. It involves being very clear and specific about who you target with [...]
No related posts.

The Quickest Way of Generating Leads

Greg Spence — Mon, 22 Aug 2011 16:08:41 +0000

By the time a business owner asks me to help them it is usually because their business is not getting enough leads. The added problem is that because revenue is low, often I am asked to help them with generating leads for no additional cost. Normally the method I would use to do this is search [...]
No related posts.