I recently launched a PPC campaign in the Hispanic market and decided to do a video squeeze page to see how well it converted. While designing my page I noticed 3 distinct designs that were showing up frequently in Internet Marketing so I decided to split test the 3 versions.
To my surprise the opt in increase from the least to the best converting was 140% and the increase from second place to first place was 25%
To see the three designs I tested and the actual opt in conversion rates CLICK HERE to download the report. It’s pretty simple, no opt in no fancy stuff just a PDF.
Video Squeeze Page Report
BONUS: If I find at least 10 comments under this post I will also share with you how I reduced my cost per opt in from up $1.23 down to $0.40 in average
Personally I “feel” iContact has better deliverability than Aweber. I guess it’s good because they are very strict with spam control and the # of emails ppl can sendout.
Here are some of the controls I’ve found:
1-You can only email out 6 x the “subscriber plan” you have so if you have a 10K subscriber account the max # of emails you can send in a month is 60k. Is this bad? well depends on the size of your list and the frequency you email. so if you have a 3 K list and email them once a day, the 10K plan is too little because you’d be sending out 90K emails a month.
2- If a message has a spam score over 5 it won’t send a broadcast email. This could be because of spam words OR because the domain you are promoting in the email has been blacklisted. Yep that’s correct, they check the URLs in your message before sending and a blacklisted domain is blacklisted your message get a spam score of 8 if it’s graylisted like Infusionsoft.com you get a spam score of 2. So throw away domains can be very useful in these cases
3- They monitor spam complaints very closely so if there are too many complaints your account will be put on probation and you’ll be notified, if this continues they simply suspend your account. Since iContact is whitelisted by AOL I understand they must have a strict policy so it stays that way.
Something very good in icontact is that it let’s you easily import leads without confirmation, but if you use this irresponsibly you’ll get lots of complaints and get suspended.
What I don’t like is that they don’t count unique emails for the capacity of your account, but they use the sum of all subscribers in all lists even if there are duplicates(that’s the blue SUM in the image). But I guess all services do it this way so it’s ok.
The one thing I DON’T like is the fact that there is no way to automatically unsubscribe a user from one list when she/he subscribes to another one.
Well it seems I am because I just checked my aweber stats and I was above the .1 % complaint rate they suggest you should stay under.
I understand the message wasn’t selling anything, nor did it have any instant money making tip. It was only my thoughts on Internet Marketing and how the “It’s easy” idea isn’t totally true.
But anyways those warnings are there for a good reason so I invited my non interested subscribers to unsubscribe.
We’ll see what happens.
Probably I’ve been too quiet lately so an email from me can be strange for some people, but that’s going to change. I’m flying solo this year so I plan on being in contact with my list more often.
A nice idea I think I might swipe from Stephanie Mulac is how they add the “subscription date” to the intro of all her emails
<>——–<>——–<>——–<>——–<>
Thank you Richard for being a
valued subscriber since February 20, 2008
<>——–<>——–<>——–<>——–<>
Something really easy to do with Aweber and also it reminds ppl when they subscribed.
There are a lot of email best practices we all should follow and really I don’t know them all. The guy to ask about that is Big Jason Henderson, he’s the email expert out there so if you want more information about email deliverability and etiquete you should check out his blog BigMarketingOnline.com
Please leave your comments good or bad and I’ll be glad to get back to you with any question you have that I can answer. Remember: if I don’t know the answer… I’ll make something up specially for you.
Cheers!
Richard
I’ve been working a lot on other peoples projects lately rather than on my own and let me tell you, even though it’s been hard work I’ve loved every minute of it.
See, the idea that Internet Marketing is a piece of cake is a misconception. I was speaking with a friend the other day and we were discussing how cool Internet Marketing was because:
You can choose where you’ll work: I for example live and work in El Salvador, Harris is moving to Costa Rica for a Month, and I have other IM friends all over the world. For some this means you can work at home or at a Starbucks, or wherever there is an internet connection
You can choose what you’ll wear each day. Hey a lot of people like to dress up, personally I wear shorts, crocks and a Hawaiian shirt most of the time. I’ve only worn a tie twice since I quit my job J
You can choose the 20 hours of the day you’ll work!!! – And we all started to laugh – Well maybe not 20 a day, but I must say I have done that pretty often during product launches.
Actually one of them mentioned something about “the 4 hour work week” and how it should be called “the 4 hour sleep week” when you are running a product launch.
My point is, it’s not easy, you have to work hard to achieve your goals, the good part is that you aren’t working your ass off for someone else. It’s for YOU and YOUR Family!!! Nothing can beat that!
Please don’t get me wrong. YES there are many ways to make money online and they are much easier than a J.O.B. but if you really want to become successful you have to work hard and stay focused till you make it. As Mike Dillard says: “The most successful people take ‘OBSESSIVE ACTION’ to achieve the goals that they have set”.
So make up your mind today what you want to achieve and TAKE ACTION!
…never update them first I meant to say.
Rapid Action Profits 3.03 update was released today and I decided it was a good day to do the update because there would be less traffic to my sites.
For some *unknown* reason I did it with the domain that has the most products and right after updating all my 15 products when I went to check every sales page was BLANK.
It turns out it was a server specific problem and I’m very thankful with Sid who kindly took a look at it and fixed it in no time. THANK YOU Sid.
So what did I learn?
Well when doing upgrades:
1)ALWAYS do a backup
2)upgrade your smallest site first. When all is verified and working well… then you can move on to the bigger ones.
***IMPORTANT***
Brian will be removing the Overnight Product Creation Manifesto this week. I’m not sure what day, but if you haven’t downloaded it yet, visit:
http://www.osterude.com/OPC
And if you’re interested in my OPC BB (Big Bonus) you can check the details here:
http://www.marketingdad.com/blog/cool-stuff/1-hour-private-personal-coaching-free.htm
Looking forward to this new, productive and profitable week
Best Wishes,
Richard
