MarketingDay: Early bird rate for SMX East ends soon, TV Time launches analytics platform & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Spy on Any Website
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- 5 key characteristics that enable companies to cultivate customer advocates
Aug 7, 2018 by Matt Zilli
What makes a company compelling enough to win advocates? Contributor Matt Zilli lists the things a brand needs to inspire loyalty and passion. - Don’t miss out on the best offer to attend SMX East
Aug 7, 2018 by Lauren Donovan
Struggling with how (and why) to optimize your site for speed, whether to focus on voice search, or how to measure cross-channel search campaigns? Attend SMX® East, October 24-25 in New York City to train with SEO and SEM experts at the top of their game and get the answers you need. - TV-watching viewer app TV Time launches an analytics platform
Aug 7, 2018 by Barry Levine
The self-service platform offers sentiment analysis and user-generated content about specific programs, across broadcast, cable and OTT TV.
Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:
- The challenge and promise of ‘digital everything’ attribution
Aug 7, 2018 by Brian Handly
Contributor Brian Handly explains why attribution is still an unsolved problem despite the proliferation of available data. - Marketing analytics platform CaliberMind launches ABM Converter
Aug 7, 2018 by Barry Levine
The new offering lets marketers convert their current platforms to account-based marketing, at what CaliberMind says is a fraction of the time or cost. - Bridg announces ‘first CDP’ for brick-and-mortar retailers
Aug 7, 2018 by Barry Levine
Coupled with a CRM, the new platform will link deterministic and probabilistic profiles of customers to help target active as well as lapsed ones.
Recommended Articles
Online Marketing News From Around The Web:
- Facebook taps banks, but for chatbots not purchase data like Google, Techcrunch
- Attracting Users To Evaluate Your Product, Smashing Magazine
- Big Surveys Are A Big Mistake, GetFiveStars
- Everything You Need to Know About Instagram Story Ads, Wordstream
- How consumer packaged goods shoppers make decisions, Think With Google
- What We Learned From 43 Million Facebook Posts, Buffer
- What You Need to Know About B2B Video in 2018, Convince and Convert
- YouTube removes Alex Jones channel for violating its community guidelines, 9 to 5 Google
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.
View Author Profile
Add us as a preferred source on Google
Google's "preferred sources" feature allows users to customize their search results by selecting news outlets they want to see more often in the "Top Stories" section.
Add Martech NowRelated Articles
Marketing metrics show what happened in a campaign. The harder job is connecting customer behavior to growth, margin, and profit.
Read More
Small performance gains can lead to big strategic distractions. Creative judgment and long-term business goals matter more than chasing metrics.
Read More
Should you increase media spend, hold steady, or pull back? Look at who's buying, what's driving sales, and how much value they add.
Read More
Cutting spend feels risky. Keeping an unprofitable tactic often feels safe. Better evidence helps you challenge that imbalance.
Read MoreRelated Articles
Marketing metrics show what happened in a campaign. The harder job is connecting customer behavior to growth, margin, and profit.
Read More
Small performance gains can lead to big strategic distractions. Creative judgment and long-term business goals matter more than chasing metrics.
Read More
Should you increase media spend, hold steady, or pull back? Look at who's buying, what's driving sales, and how much value they add.
Read More
Cutting spend feels risky. Keeping an unprofitable tactic often feels safe. Better evidence helps you challenge that imbalance.
Read More