Marketing Edgehttp://www.providentpartners.net/blogThe Marketing Edge, one of the longest running marketing and public relations podcasts.enSat, 04 Sep 2010 16:14:10 PDThttp://wordpress.org/?v=2.8.4hourly1(c) 2010 Provident Partnersmarketing,public,reations,business,podcasting,media,social,media,video,audioBusiness/Management & MarketingBusiness/Business Newsamaruggi@providentpartners.netAlbert MaruggiAlbert Marugginomarketing,public,reations,business,podcasting,media,social,media,video,audioThoughtful commentary, advice and insight on how social media is creating new ways to communicate and changing the nature of public relations, marketing, and advertising from Albert Maruggi, a veteran of radio, television, politics and the corporate commuThoughtful commentary, advice and insight on how social media is creating new ways to communicate and changing the nature of public relations, marketing, and advertising from Albert Maruggi, a veteran of radio, television, politics and the corporate communications.44.913815-93.174595http://www.providentpartners.net/bloghttp://www.providentpartners.net/PPsquarelogo.jpgMarketing Edge Podcast by Provident Partnersmarketingedgehttp://feedburner.google.comThis is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site.5 Ways Klout Should Impact Your Dayhttp://feedproxy.google.com/~r/marketingedge/~3/lHT3q3IunqY/marketingInfluenceKloutTwitteramaruggi@providentpartners.net (Albert Maruggi)Sat, 04 Sep 2010 16:14:10 PDThttp://www.providentpartners.net/blog/?p=1693
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/09/04/5-ways-klout-should-impact-your-day/feed/0noTime 26:42 The Point I dislike solutions headlines, but readers like them, so it’s a compromise.  And they work to attract readers, which is what the new system of influence rewards.  Klout scores are part of an individual’s twitter profile and used by moAlbert MaruggiTime 26:42 The Point I dislike solutions headlines, but readers like them, so it’s a compromise.  And they work to attract readers, which is what the new system of influence rewards.  Klout scores are part of an individual’s twitter profile and used by more than 450 applications and services.  marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/09/04/5-ways-klout-should-impact-your-day/http://www.providentpartners.net/html/podcast/20100904_klout.mp3The Toughest Choice is Changing Your Mindhttp://feedproxy.google.com/~r/marketingedge/~3/hCZtemqxi_A/marketingjob seekingLinkedInmotivational speakernetworkingsocial networksamaruggi@providentpartners.net (Albert Maruggi)Mon, 30 Aug 2010 06:08:30 PDThttp://www.providentpartners.net/blog/?p=1681
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/08/30/the-toughest-choice-is-changing-your-mind/feed/5noTime 25:26 Making choices has become more difficult in an era of significant transformation – transformation in the economy from consumer obsessed to consumer cautious, from gatekeepers to personal brands, from physical to digital. The mindset requiAlbert MaruggiTime 25:26 Making choices has become more difficult in an era of significant transformation – transformation in the economy from consumer obsessed to consumer cautious, from gatekeepers to personal brands, from physical to digital. The mindset required to first absorb the present, and then plan the future, is quite difficult to establish. In the [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/08/30/the-toughest-choice-is-changing-your-mind/http://www.providentpartners.net/html/podcast/20100830_steph.mp3Seth Godin, Peter Finch, and Your Successhttp://feedproxy.google.com/~r/marketingedge/~3/-cABu58Ei4k/corporate marketingmarketingdigital marketingLinchpinseth godinsocial webamaruggi@providentpartners.net (Albert Maruggi)Fri, 27 Aug 2010 08:11:24 PDThttp://www.providentpartners.net/blog/?p=1666
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/08/27/seth-godin-peter-finch-and-your-success/feed/7noPreface: Linchpin is a new book by Seth Godin the premise is that you must make yourself indispensable to your employer, clients in order to truly have job security. “A linchpin is the essential element, the person who holds part of the operation toAlbert MaruggiPreface: Linchpin is a new book by Seth Godin the premise is that you must make yourself indispensable to your employer, clients in order to truly have job security. “A linchpin is the essential element, the person who holds part of the operation together. Without the linchpin, the thing falls apart.” quoted from [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/08/27/seth-godin-peter-finch-and-your-success/http://www.youtube.com/v/WINDtlPXmmE?fs=1&hl=en_USFacebook Marketing Examples WIth Ads & Engagementhttp://feedproxy.google.com/~r/marketingedge/~3/dHrVzcO1xUQ/social mediaFacebook marketing tacticsamaruggi@providentpartners.net (Albert Maruggi)Thu, 19 Aug 2010 06:46:06 PDThttp://www.providentpartners.net/blog/?p=1656
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/08/19/facebook-marketing-examples-with-ads-engagement/feed/0noTime 21:33 We round out part two of this series on Facebook Marketing with some highlights from restaurant. shipping companies and others . We then get into the social promotion of the social web with Facebook Marketing An Hour A Day co-author Chris TreadAlbert MaruggiTime 21:33 We round out part two of this series on Facebook Marketing with some highlights from restaurant. shipping companies and others . We then get into the social promotion of the social web with Facebook Marketing An Hour A Day co-author Chris Treadaway. Here are some examples of Facebook Marketing tactics that work. [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/08/19/facebook-marketing-examples-with-ads-engagement/http://www.providentpartners.net/html/podcast/20100819_treadaway2.mp3Are We Digital Homeless or Digital Travelers?http://feedproxy.google.com/~r/marketingedge/~3/rQM6u3p2dKc/marketingFacebookJay BaerShel Holtzweb destinationwebsitesamaruggi@providentpartners.net (Albert Maruggi)Sun, 08 Aug 2010 05:15:45 PDThttp://www.providentpartners.net/blog/?p=1648
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/08/08/are-we-digital-homeless-or-digital-travelers/feed/1noTime 24:33 This post is a quick comment on Shel Holtz’s Deathwatch: Why Facebook Won’t Kill the Website who responded to Jay Baer’s 3 Ways Facebook is Killing Your Website Baer, one who does have a way to use words to ignite a response cAlbert MaruggiTime 24:33 This post is a quick comment on Shel Holtz’s Deathwatch: Why Facebook Won’t Kill the Website who responded to Jay Baer’s 3 Ways Facebook is Killing Your Website Baer, one who does have a way to use words to ignite a response concluded in his post “RIP websites, It was great [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/08/08/are-we-digital-homeless-or-digital-travelers/http://www.providentpartners.net/html/podcast/cinch_080810_digitalhomeless.mp3Facebook Marketing Tips – Hungry?http://feedproxy.google.com/~r/marketingedge/~3/1UvO6Sf6VjU/market researchmarketingsocial mediaFacebookFacebook advertisingFacebook Targetingamaruggi@providentpartners.net (Albert Maruggi)Sat, 07 Aug 2010 09:50:51 PDThttp://www.providentpartners.net/blog/?p=1628
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/08/07/facebook-marketing-tips-hungry/feed/5noTime 24:33 You know I could have done the solutions headline and just throw a number in there, but I hate those things. The hungry part is because in some of this podcast we talk about Facebook and restaurants. Facebook Marketing, An Hour A Day is a book Albert MaruggiTime 24:33 You know I could have done the solutions headline and just throw a number in there, but I hate those things. The hungry part is because in some of this podcast we talk about Facebook and restaurants. Facebook Marketing, An Hour A Day is a book by Chris Treadaway and Mari [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/08/07/facebook-marketing-tips-hungry/http://www.providentpartners.net/html/podcast/20100807_treadaway1.mp3If keywords were a stock price Public Relations would be hurtinghttp://feedproxy.google.com/~r/marketingedge/~3/nC1Uygbt9Lc/PRpublic relationssocial mediasocial media. public relationssocial PRamaruggi@providentpartners.net (Albert Maruggi)Wed, 04 Aug 2010 05:12:11 PDThttp://www.providentpartners.net/blog/?p=1618
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/08/04/if-keywords-were-a-stock-price-public-relations-would-in-hurting/feed/1noBack in 2005 it really hit me that public relations was impacted by social media. Between a client (Technomic Asia) getting called directly from a National Public Radio reporter after the reporter listened to his podcast, and another client’s featurAlbert MaruggiBack in 2005 it really hit me that public relations was impacted by social media. Between a client (Technomic Asia) getting called directly from a National Public Radio reporter after the reporter listened to his podcast, and another client’s feature piece on the front page of the Wall Street Journal getting but an [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/08/04/if-keywords-were-a-stock-price-public-relations-would-in-hurting/http://www.cinchcast.com/cinchplayerext.swfBrian Solis, Mia Lee, & The 9 Ways Marketing is Changinghttp://feedproxy.google.com/~r/marketingedge/~3/1juZRoreE80/marketingsocial mediaBrian SolisMia LeeResonanceWebbieGirlamaruggi@providentpartners.net (Albert Maruggi)Sun, 01 Aug 2010 12:57:27 PDThttp://www.providentpartners.net/blog/?p=1588
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/08/01/brian-solis-mia-lee-the-9-ways-marketing-is-changing/feed/2noTime 25:21 In this podcast we highlight two major issues 1) The idea of resonance as implemented by promoted Tweets and interpreted by Brian Solis at a recent presentation in Minneapolis, and 2) We dig a bit deeper into the 9 ways marketing is being transAlbert MaruggiTime 25:21 In this podcast we highlight two major issues 1) The idea of resonance as implemented by promoted Tweets and interpreted by Brian Solis at a recent presentation in Minneapolis, and 2) We dig a bit deeper into the 9 ways marketing is being transformed in a conversation with college curriculum developer and instructor [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/08/01/brian-solis-mia-lee-the-9-ways-marketing-is-changing/http://www.providentpartners.net/html/podcast/20100801_solis_lee.mp3The Only Way to Guarantee Social Media Success – Engage in the Processhttp://feedproxy.google.com/~r/marketingedge/~3/BFh9ZkibvIU/marketingBPMBrian Soliscorporate cultureEngagementsocial media processamaruggi@providentpartners.net (Albert Maruggi)Fri, 09 Jul 2010 09:15:12 PDThttp://www.providentpartners.net/blog/?p=1581
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/07/09/the-only-way-to-guarantee-social-media-success-engage-in-the-process/feed/5noTime 21:36 The tables have turned in five years. Back then social media zealots were telling company execs, “you don’t get it”. They loved to bring out charts of percentage growth and the ever referenced “if Facebook was a country…” It took among otAlbert MaruggiTime 21:36 The tables have turned in five years. Back then social media zealots were telling company execs, “you don’t get it”. They loved to bring out charts of percentage growth and the ever referenced “if Facebook was a country…” It took among other things, two election cycles, (the US and Iran), numerous [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/07/09/the-only-way-to-guarantee-social-media-success-engage-in-the-process/http://www.providentpartners.net/html/podcast/20100709_engage_solis.mp3Independence – Nice Notion But We Are Not Reallyhttp://feedproxy.google.com/~r/marketingedge/~3/NHSHx53GIGU/social mediaA-listersIndependenceInterdependencelistssocial webamaruggi@providentpartners.net (Albert Maruggi)Sun, 04 Jul 2010 10:20:28 PDThttp://www.providentpartners.net/blog/?p=1574
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/07/04/independence-nice-notion-but-we-are-not-really/feed/0http://www.providentpartners.net/blog/index.php/2010/07/04/independence-nice-notion-but-we-are-not-really/Is Your Company Social At Its Core?http://feedproxy.google.com/~r/marketingedge/~3/Gxatd02iM1M/small businesssocial mediacustomer loyaltylocation targettingmobile marketingsocial tacticsamaruggi@providentpartners.net (Albert Maruggi)Thu, 01 Jul 2010 17:02:32 PDThttp://www.providentpartners.net/blog/?p=1564
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/07/01/is-your-company-social-at-its-core/feed/10noTime 14:20 This was a fun piece to put together, let’s face it I went back to Izzy’s Ice Cream three times to research all the different flavors. Izzy’s Ice Cream is a premium, delicious ice cream with unique flavors, some of them available on a limited bAlbert MaruggiTime 14:20 This was a fun piece to put together, let’s face it I went back to Izzy’s Ice Cream three times to research all the different flavors. Izzy’s Ice Cream is a premium, delicious ice cream with unique flavors, some of them available on a limited basis. Izzy’s co-owner Jeff Sommers realized [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/07/01/is-your-company-social-at-its-core/http://www.providentpartners.net/html/podcast/20100701_izzy.mp3The Facebook Privacy Conundrum – Not Limited to Facebookhttp://feedproxy.google.com/~r/marketingedge/~3/YrIWNb3E5bI/social mediadigital privacyprivacysocial webamaruggi@providentpartners.net (Albert Maruggi)Wed, 19 May 2010 09:44:06 PDThttp://www.providentpartners.net/blog/?p=1562
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/05/19/the-facebook-privacy-conundrum-not-limited-to-facebook/feed/10http://www.providentpartners.net/blog/index.php/2010/05/19/the-facebook-privacy-conundrum-not-limited-to-facebook/Social Media Overwhelming? Take a Deep Breath with Shel Holtzhttp://feedproxy.google.com/~r/marketingedge/~3/CzXnwQNnXD0/marketingsocial mediaintegrated marketing communicationssocial media strategyamaruggi@providentpartners.net (Albert Maruggi)Fri, 14 May 2010 07:35:18 PDThttp://www.providentpartners.net/blog/?p=1553
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/05/14/social-media-overwhelming-take-a-deep-breath-with-shel-holtz/feed/6noTime 17:20 All the social media talk in the last year or so is like gnats on a humid, summer day at dusk. It’s time to get inside, take a deep breath and consider the state of social media. I did that with business communicator and IABC Fellow AwardAlbert MaruggiTime 17:20 All the social media talk in the last year or so is like gnats on a humid, summer day at dusk. It’s time to get inside, take a deep breath and consider the state of social media. I did that with business communicator and IABC Fellow Award winner Shel Holtz. [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/05/14/social-media-overwhelming-take-a-deep-breath-with-shel-holtz/http://www.providentpartners.net/html/podcast/20100514_holtz.mp3Social Media Experiments by Retailers, What We Learnedhttp://feedproxy.google.com/~r/marketingedge/~3/bU-i4uRXhHo/corporate marketingsocial mediaretailretail social mediasocial media lessonsamaruggi@providentpartners.net (Albert Maruggi)Tue, 11 May 2010 09:34:24 PDThttp://www.providentpartners.net/blog/?p=1543
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/05/11/social-media-experiments-by-retailers-what-we-learned/feed/1noTime 32:21 The eMarketer report How Retailers Handle Negative Buzz caught my eye. eMarketer senior analyst Jeffery Grau and I talked about what we are learning from the first phase of retail social media. According to a report by Dynamic Logic and MilwardAlbert MaruggiTime 32:21 The eMarketer report How Retailers Handle Negative Buzz caught my eye. eMarketer senior analyst Jeffery Grau and I talked about what we are learning from the first phase of retail social media. According to a report by Dynamic Logic and Milward Brown, AdReaction 2009: Brands + consumers + Social Media” 71% [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/05/11/social-media-experiments-by-retailers-what-we-learned/http://www.providentpartners.net/html/podcast/20100511_retailer_emarketer.mp39 Ways Marketing Has Transformed – Have You?http://feedproxy.google.com/~r/marketingedge/~3/puV7UzZTS8g/marketingsocial mediaamaruggi@providentpartners.net (Albert Maruggi)Sun, 09 May 2010 13:24:17 PDThttp://www.providentpartners.net/blog/?p=1532
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/05/09/8-ways-marketing-has-transformed-have-you/feed/1http://www.providentpartners.net/blog/index.php/2010/05/09/8-ways-marketing-has-transformed-have-you/Will Social Media Imbalance Cause Us To Eat Our Young?http://feedproxy.google.com/~r/marketingedge/~3/hy8s06LlqRw/marketingsocial networkPew Internetsocially networked individualsamaruggi@providentpartners.net (Albert Maruggi)Sun, 02 May 2010 09:24:57 PDThttp://www.providentpartners.net/blog/?p=1514
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/05/02/will-social-media-imbalance-cause-us-to-eat-our-young/feed/1noI caught up with the director of the Pew Internet and American Life Project Lee Rainie after his presentation at the University of Minnesota Social Networks Research and Creative Collaborative. Rainie’s presentation was entitled the The Rise of NetwAlbert MaruggiI caught up with the director of the Pew Internet and American Life Project Lee Rainie after his presentation at the University of Minnesota Social Networks Research and Creative Collaborative. Rainie’s presentation was entitled the The Rise of Networked Individuals . The lighting was poor in this interview, but the content timely and perhaps a [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/05/02/will-social-media-imbalance-cause-us-to-eat-our-young/http://www.socialnetresearch.org/wp-content/uploads/2007/11/pew_networkedindividuals.pptOne of the Best Things a Marketer Can Do, Befriend A Developerhttp://feedproxy.google.com/~r/marketingedge/~3/SfJgP1l9fgU/marketingadvertisingsoftware developmentsponsored tweetsTwitter Appsamaruggi@providentpartners.net (Albert Maruggi)Wed, 28 Apr 2010 08:59:58 PDThttp://www.providentpartners.net/blog/?p=1503
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/04/28/one-of-the-best-things-a-marketer-can-do-befriend-a-developer/feed/12noTime 33:34 Ideas are wonderful things, especially when they are the basis for action and evaluation. Creative marketers can be a tad like the Jackie Gleason’s character Ralph Kramden in the television series The Honeymooners. (this show will resonatAlbert MaruggiTime 33:34 Ideas are wonderful things, especially when they are the basis for action and evaluation. Creative marketers can be a tad like the Jackie Gleason’s character Ralph Kramden in the television series The Honeymooners. (this show will resonate with boomers, TV fans, and New Yorkers). The video below is a classic, a [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/04/28/one-of-the-best-things-a-marketer-can-do-befriend-a-developer/http://www.providentpartners.net/html/podcast/20100428_iamdez.mp3The Topics Social Media Marketers Don’t Like to Talk Abouthttp://feedproxy.google.com/~r/marketingedge/~3/t8ZrbnLWQJs/marketingsocial networkdigital dividesocial networked individualsocial networksamaruggi@providentpartners.net (Albert Maruggi)Mon, 26 Apr 2010 08:18:39 PDThttp://www.providentpartners.net/blog/?p=1492
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/04/26/the-topics-social-media-marketers-dont-like-to-talk-about/feed/1noTime 25:36 The topic of social media among marketers and PR professionals is awash with business and non profit examples, case studies, and the ever available blog post on the latest shinny new object. In this podcast we take a break from the immediate urAlbert MaruggiTime 25:36 The topic of social media among marketers and PR professionals is awash with business and non profit examples, case studies, and the ever available blog post on the latest shinny new object. In this podcast we take a break from the immediate urgent and important concerns of our close circle to focus on [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/04/26/the-topics-social-media-marketers-dont-like-to-talk-about/http://www.providentpartners.net/html/podcast/20100426_greenhow.mp3Here’s What New Media Broadcasting Looks Likehttp://feedproxy.google.com/~r/marketingedge/~3/roPmfjNQNyU/Social Media Innovators Midwestnew mediaMashableNew JournalismTechcrunchamaruggi@providentpartners.net (Albert Maruggi)Mon, 19 Apr 2010 06:28:56 PDThttp://www.providentpartners.net/blog/?p=1475
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/04/19/heres-what-new-media-broadcasting-looks-like/feed/1noInterview with Danny Schreiber of Silicon Prairie News(download video here or play it below on the page) Silicon Prairie News Spotlights Midwest Innovators, Business, & Culture In a couple of years we’ll look back and say Silicon Prairie News wAlbert MaruggiInterview with Danny Schreiber of Silicon Prairie News(download video here or play it below on the page) Silicon Prairie News Spotlights Midwest Innovators, Business, & Culture In a couple of years we’ll look back and say Silicon Prairie News was one of the early benchmarks of new journalism. Its founders, Jeff Slobotski and Dusty Davidson, and [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/04/19/heres-what-new-media-broadcasting-looks-like/http://vimeo.com/moogaloop.swf?clip_id=11033788&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=37ed0e&fullscreen=1PR Pros Does Speaking On Background Work?http://feedproxy.google.com/~r/marketingedge/~3/rf3BvGl3HRQ/PRpublic relationsMedia RelationsOn the recordPR rulesamaruggi@providentpartners.net (Albert Maruggi)Sat, 17 Apr 2010 05:54:49 PDThttp://www.providentpartners.net/blog/?p=1456
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/04/17/does-speaking-on-background-work/feed/2http://www.providentpartners.net/blog/index.php/2010/04/17/does-speaking-on-background-work/3 Reasons Why This Headline Workshttp://feedproxy.google.com/~r/marketingedge/~3/bTymNWct6UY/marketingblog headlinescopy for headlineamaruggi@providentpartners.net (Albert Maruggi)Wed, 14 Apr 2010 12:22:42 PDThttp://www.providentpartners.net/blog/?p=1443
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/04/14/3-reasons-why-this-headline-works/feed/3http://www.providentpartners.net/blog/index.php/2010/04/14/3-reasons-why-this-headline-works/Mary Ann O’Brien at OBI Creative Sees the Big Midwest Picturehttp://feedproxy.google.com/~r/marketingedge/~3/OtknMqq_hMM/advertisingmarketingbehavior marketingmobile marketingsocial media advertisingamaruggi@providentpartners.net (Albert Maruggi)Thu, 08 Apr 2010 14:32:48 PDThttp://www.providentpartners.net/blog/?p=1434
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/04/08/mary-ann-obrien-at-obi-creative-sees-the-big-midwest-picture/feed/4noIt’s one thing to rise within a small Midwestern company to international recognition, it’s another to return to the Midwest and create a new dynamic environment for others to thrive. Mary Ann O’Brien’s midwest roots grew with the Albert MaruggiIt’s one thing to rise within a small Midwestern company to international recognition, it’s another to return to the Midwest and create a new dynamic environment for others to thrive. Mary Ann O’Brien’s midwest roots grew with the success of Gateway computers during her marketing career with the PC giant where she became [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/04/08/mary-ann-obrien-at-obi-creative-sees-the-big-midwest-picture/http://vimeo.com/moogaloop.swf?clip_id=10785853&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=37ed0e&fullscreen=1Inside HP Software Social Mediahttp://feedproxy.google.com/~r/marketingedge/~3/4-VVPqi7PiE/corporate marketingmarketingsocial mediastrategycorporate social mediaHP social mediaHP Softwareamaruggi@providentpartners.net (Albert Maruggi)Wed, 07 Apr 2010 20:51:10 PDThttp://www.providentpartners.net/blog/?p=1412
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/04/07/inside-hp-software-social-media/feed/3noTime 21:13 Corporate America is getting comfortable with social media. Not every company, and surely not in every situation, but a year after the spike of Facebook and Twitter, and 18 months after social media contributed to the election of a President, sAlbert MaruggiTime 21:13 Corporate America is getting comfortable with social media. Not every company, and surely not in every situation, but a year after the spike of Facebook and Twitter, and 18 months after social media contributed to the election of a President, social media is finding a spot in the processes of many Fortune 500 [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/04/07/inside-hp-software-social-media/http://www.providentpartners.net/html/podcast/20100407_inside_hp_social_media.mp33 Qualities of a Community Catalyst – Part 3http://feedproxy.google.com/~r/marketingedge/~3/wmy8d_JmLgM/community managermarketingcommunity managementsocial communitiessocial media leadershipamaruggi@providentpartners.net (Albert Maruggi)Sat, 03 Apr 2010 06:51:32 PDThttp://www.providentpartners.net/blog/?p=1390
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/04/03/3-qualities-of-a-community-catalyst-part-3/feed/2noEnergy, Ideas, Generosity Kansas gets a lot of tornados, one of them is Lisa Qualls. She is a good kind of tornado, the kind that gets people moving, sees the positive in most any situation, and is full of energy. Qualls helped organize the Kansas City twAlbert MaruggiEnergy, Ideas, Generosity Kansas gets a lot of tornados, one of them is Lisa Qualls. She is a good kind of tornado, the kind that gets people moving, sees the positive in most any situation, and is full of energy. Qualls helped organize the Kansas City tweet up during our SxSw road trip. [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/04/03/3-qualities-of-a-community-catalyst-part-3/http://vimeo.com/moogaloop.swf?clip_id=10356944&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=37ed0e&fullscreen=18 Point Social Communications Checklist – Is Social Right For Your Associationhttp://feedproxy.google.com/~r/marketingedge/~3/L_mF6UtP2G4/marketingassociationssocial media checklistsocial media communications auditamaruggi@providentpartners.net (Albert Maruggi)Fri, 02 Apr 2010 14:22:41 PDThttp://www.providentpartners.net/blog/?p=1377
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/04/02/8-point-social-communications-checklist-is-social-right-for-your-association/feed/5noIn an open discussion yesterday during a panel on social media at the Midwest Society for Association Executives, the question was asked how to determine whether to be in social space. This led to a larger conversation about content, because I believe conAlbert MaruggiIn an open discussion yesterday during a panel on social media at the Midwest Society for Association Executives, the question was asked how to determine whether to be in social space. This led to a larger conversation about content, because I believe content is a prerequisite to participating in social spaces. The audience was [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/04/02/8-point-social-communications-checklist-is-social-right-for-your-association/http://www.youtube.com/v/P9KPJlA5yds&hl=en_US&fs=1&Individual Catalysts, Leadership Keys to Successful Communities – Part 2http://feedproxy.google.com/~r/marketingedge/~3/U4oUECwbvw4/community managercommunity marketingmarketingsmbmspSocial Media Breakfastamaruggi@providentpartners.net (Albert Maruggi)Mon, 29 Mar 2010 05:18:37 PDThttp://www.providentpartners.net/blog/?p=1363
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/03/29/individual-catalysts-leadership-keys-to-successful-communities-part-2/feed/10noSocial networks can be organic, they can form based on the desire of two people and grow from there. It’s up to the desires of the group. The key that turns a group that grows organically to a dynamic organization is leadership. When there is leaderAlbert MaruggiSocial networks can be organic, they can form based on the desire of two people and grow from there. It’s up to the desires of the group. The key that turns a group that grows organically to a dynamic organization is leadership. When there is leadership, meetings become events, individuals know who [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/03/29/individual-catalysts-leadership-keys-to-successful-communities-part-2/http://vimeo.com/moogaloop.swf?clip_id=10521528&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=37ed0e&fullscreen=1Three, no Four Ways to Drive Blog Traffichttp://feedproxy.google.com/~r/marketingedge/~3/K__Cl-abwBc/marketingbusiness communications conferencemarketing conferencesocial media conferenceamaruggi@providentpartners.net (Albert Maruggi)Sat, 27 Mar 2010 20:34:09 PDThttp://www.providentpartners.net/blog/?p=1348
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/03/27/three-no-four-ways-to-drive-blog-traffic/feed/0noTime 13:18 1) Name drop popular practitioners of business communications and social media, like Shel Holtz, Scott Monty, Geno Church and Maggie Fox, among others. Now it also pays to mention something about them, like Holtz gets a little peeved about compAlbert MaruggiTime 13:18 1) Name drop popular practitioners of business communications and social media, like Shel Holtz, Scott Monty, Geno Church and Maggie Fox, among others. Now it also pays to mention something about them, like Holtz gets a little peeved about companies blocking access to social media sites, or Monty has found a way to [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/03/27/three-no-four-ways-to-drive-blog-traffic/http://www.providentpartners.net/html/podcast/20100327_newcomm.mp3Communities Need Catalysts Part 1http://feedproxy.google.com/~r/marketingedge/~3/Ec0ruXKqAVs/community managercommunity marketingWichita CindyWichita social mediaamaruggi@providentpartners.net (Albert Maruggi)Fri, 26 Mar 2010 19:25:52 PDThttp://www.providentpartners.net/blog/?p=1343
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/03/26/communities-need-catalysts-part-1/feed/0noI’ve travelled around the country meeting with plenty of people from online communities. Some are individuals I’ve met for the first time on Twitter, Facebook, Friend Feed etc. etc. etc. Others I’ve met for the first time in person. As aAlbert MaruggiI’ve travelled around the country meeting with plenty of people from online communities. Some are individuals I’ve met for the first time on Twitter, Facebook, Friend Feed etc. etc. etc. Others I’ve met for the first time in person. As a long time marketer I know getting people out of their [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/03/26/communities-need-catalysts-part-1/http://vimeo.com/moogaloop.swf?clip_id=10472499&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=37ed0e&fullscreen=1Will A Mobile App be Your Next Website?http://feedproxy.google.com/~r/marketingedge/~3/4vLvLwqVnxc/marketingmobileAndroid MarketIphone storemobile applicationsmobile developmentamaruggi@providentpartners.net (Albert Maruggi)Thu, 25 Mar 2010 13:31:33 PDThttp://www.providentpartners.net/blog/?p=1320
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/03/25/will-a-mobile-app-be-your-next-website/feed/9noTime 12:04 UPDATE 3/28/10; Since production of this podcast, I’ve learned of two other web-based platforms that have iPhone and Android services they are iSites and Motherapp Mobile is everywhere and that means should your company be there? I hesitaAlbert MaruggiTime 12:04 UPDATE 3/28/10; Since production of this podcast, I’ve learned of two other web-based platforms that have iPhone and Android services they are iSites and Motherapp Mobile is everywhere and that means should your company be there? I hesitate to say yes because I don’t think mobile is a must be for every [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/03/25/will-a-mobile-app-be-your-next-website/http://www.providentpartners.net/html/podcast/20100325_mobileroadie.mp3Social Media Innovators in the Midwest – Nathan Wrighthttp://feedproxy.google.com/~r/marketingedge/~3/o4AaGcqv9G0/community managermarketingsocial mediaadvertising and social mediaiowaamaruggi@providentpartners.net (Albert Maruggi)Tue, 23 Mar 2010 13:14:33 PDThttp://www.providentpartners.net/blog/?p=1305
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/03/23/social-media-innovators-in-the-midwest-nathan-wright/feed/1noThis series, Social Media Innovators in the Midwest, profiles several business communicators in the Midwest, a place where innovation that’s practical gets high marks. I developed it in part because I believe that innovation is not limited to the feAlbert MaruggiThis series, Social Media Innovators in the Midwest, profiles several business communicators in the Midwest, a place where innovation that’s practical gets high marks. I developed it in part because I believe that innovation is not limited to the few, or the brightest, but is born along a path of experience. Some on [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/03/23/social-media-innovators-in-the-midwest-nathan-wright/http://vimeo.com/moogaloop.swf?clip_id=10379181&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=37ed0e&fullscreen=1Your Own Live News Truck Plus Social Conversations – Here’s Howhttp://feedproxy.google.com/~r/marketingedge/~3/UrtURAeCIYI/PRvideolive video feedmobile applicationsnews feedremote videoamaruggi@providentpartners.net (Albert Maruggi)Mon, 22 Mar 2010 23:14:22 PDThttp://www.providentpartners.net/blog/?p=1285
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/03/23/your-own-live-news-truck-plus-social-conversations-heres-how/feed/8noTime 19:56 What if… No ifs about it, you can. As a corporate communications person, PR executive or marketer, you should be chomping at the bit to have your own live news truck. Just think, off to the scene of some speech by a senior executive, a prAlbert MaruggiTime 19:56 What if… No ifs about it, you can. As a corporate communications person, PR executive or marketer, you should be chomping at the bit to have your own live news truck. Just think, off to the scene of some speech by a senior executive, a product demo, major [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/03/23/your-own-live-news-truck-plus-social-conversations-heres-how/http://www.providentpartners.net/html/podcast/qualls_tweetup.mp3Wichita Tweet Up Covers Consumers As Marketers Topichttp://feedproxy.google.com/~r/marketingedge/~3/Z3UoYHjSClo/marketingsocial networkmobile applicationssocial network marketingWichita social mediaamaruggi@providentpartners.net (Albert Maruggi)Mon, 22 Mar 2010 06:28:01 PDThttp://www.providentpartners.net/blog/?p=1273
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/03/22/wichita-tweet-up-covers-consumers-as-marketers-topic/feed/5noI attended a Tweet up last week in Wichita, KS on our way down to South by Southwest. We talked about the integration of social media in mobile devices, including downloadable applications, using the mobile web to check online e-tailer prices while at a hAlbert MaruggiI attended a Tweet up last week in Wichita, KS on our way down to South by Southwest. We talked about the integration of social media in mobile devices, including downloadable applications, using the mobile web to check online e-tailer prices while at a home town merchant, or making social streams from Twitter, Facebook [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/03/22/wichita-tweet-up-covers-consumers-as-marketers-topic/http://vimeo.com/moogaloop.swf?clip_id=10346137&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=37ed0e&fullscreen=1More Apps Means Mobile Consumers Winhttp://feedproxy.google.com/~r/marketingedge/~3/KPV3IGs6x2M/marketingmobile applicationsmobile webSXSWamaruggi@providentpartners.net (Albert Maruggi)Sat, 20 Mar 2010 13:40:47 PDThttp://www.providentpartners.net/blog/?p=1259
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/03/20/more-apps-means-mobile-consumers-win/feed/1noA telling moment at the South by Southwest Interactive 2010 festival was when Mobile Roadie was one of the winners of the Microsoft BizSpark Accelerator award. Mobile Roadie enables users to build mobile applications and submit them to the iPhone App StorAlbert MaruggiA telling moment at the South by Southwest Interactive 2010 festival was when Mobile Roadie was one of the winners of the Microsoft BizSpark Accelerator award. Mobile Roadie enables users to build mobile applications and submit them to the iPhone App Store and the Android App Market. Mobile Roadie started by developing [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/03/20/more-apps-means-mobile-consumers-win/http://www.youtube.com/v/MazQCKXZjqo&color1=0xb1b1b1&color2=0xcfcfcf&hl=en_US&feature=player_embedded&fs=1An Experiment in Brand Journalismhttp://feedproxy.google.com/~r/marketingedge/~3/YeSjP_RHLCE/marketingsocial mediamobile hotspotwifiamaruggi@providentpartners.net (Albert Maruggi)Thu, 18 Mar 2010 13:38:54 PDThttp://www.providentpartners.net/blog/?p=1240
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/03/18/an-experiment-in-brand-journalism/feed/10http://www.providentpartners.net/blog/index.php/2010/03/18/an-experiment-in-brand-journalism/New Twins Stadium Attracts A Classic Marketing Tactichttp://feedproxy.google.com/~r/marketingedge/~3/L-HtmDUd5hk/marketingmarketing tacticsMinnesota Twinssports and marketingamaruggi@providentpartners.net (Albert Maruggi)Thu, 18 Mar 2010 10:50:57 PDThttp://www.providentpartners.net/blog/?p=1227
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/03/18/new-twins-stadium-attracts-a-classic-marketing-tactic/feed/2http://www.providentpartners.net/blog/index.php/2010/03/18/new-twins-stadium-attracts-a-classic-marketing-tactic/SxSw What’s it Good For?http://feedproxy.google.com/~r/marketingedge/~3/LGUNu0SMtNI/marketingsocial mediaGary VaynerchukJoseph JaffeSXSWamaruggi@providentpartners.net (Albert Maruggi)Wed, 17 Mar 2010 14:07:33 PDThttp://www.providentpartners.net/blog/?p=1213
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/03/17/sxsw-what%e2%80%99s-it-good-for/feed/5http://www.providentpartners.net/blog/index.php/2010/03/17/sxsw-what%e2%80%99s-it-good-for/A checklist for web video shows from Amanda Congdonhttp://feedproxy.google.com/~r/marketingedge/~3/jvksBrmyTZA/marketingvideomobile video webweb videoamaruggi@providentpartners.net (Albert Maruggi)Mon, 15 Mar 2010 11:05:02 PDThttp://www.providentpartners.net/blog/?p=1201
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/03/15/a-checklist-for-web-video-shows-from-amanda-congdon/feed/2http://www.providentpartners.net/blog/index.php/2010/03/15/a-checklist-for-web-video-shows-from-amanda-congdon/Three Ingredients for Your Social Media Pantryhttp://feedproxy.google.com/~r/marketingedge/~3/0e303Ajzbu0/marketingsocial mediamobile webSXSWverizon wirelessamaruggi@providentpartners.net (Albert Maruggi)Sat, 13 Mar 2010 20:47:32 PSThttp://www.providentpartners.net/blog/?p=1190
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/03/13/three-ingredients-for-your-social-media-pantry/feed/1noTime 10:15 Kansas City social media practitioners shared gems at our South By Southwest tweet up yesterday, thanks to local organizer  Lisa Qualls of Fresh ID.   As Rick Mahn and I make our way to the SxSW tech festival  we are asking Albert MaruggiTime 10:15 Kansas City social media practitioners shared gems at our South By Southwest tweet up yesterday, thanks to local organizer  Lisa Qualls of Fresh ID.   As Rick Mahn and I make our way to the SxSW tech festival  we are asking consumers and producers of social media about the state of the medium, and how [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/03/13/three-ingredients-for-your-social-media-pantry/http://www.providentpartners.net/html/podcast/20100312_SXSWdaytwo.mp3Devices, Gadgets, and Drives – SxSW Road Trip 2010http://feedproxy.google.com/~r/marketingedge/~3/V8BZNhKEMNk/PRbloggingmarketingamaruggi@providentpartners.net (Albert Maruggi)Wed, 10 Mar 2010 09:12:48 PSThttp://www.providentpartners.net/blog/?p=1171
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/03/10/devices-gadgets-and-drives-sxsw-road-trip-2010/feed/2noTime 6:15 We are working our way through the Heartland of America on our way down to the South by Southwest Interactive festival. The more social we get online and on our phones, the more it seems we want to meet in person. That’s why Rick Mahn and I are Albert MaruggiTime 6:15 We are working our way through the Heartland of America on our way down to the South by Southwest Interactive festival. The more social we get online and on our phones, the more it seems we want to meet in person. That’s why Rick Mahn and I are looking forward to [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/03/10/devices-gadgets-and-drives-sxsw-road-trip-2010/http://www.providentpartners.net/html/podcast/sxsw1.mp3How to Implement The New Rules of Marketing and PRhttp://feedproxy.google.com/~r/marketingedge/~3/uQjsbUHBjJ0/PRmarketingNew MarketingNew Media MarketingPR and social mediaamaruggi@providentpartners.net (Albert Maruggi)Mon, 08 Mar 2010 11:05:25 PSThttp://www.providentpartners.net/blog/?p=1161
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/03/08/how-to-implement-the-new-rules-of-marketing-and-pr/feed/9noTime 22:50 The second printing of best selling author David Meerman Scott’s New Rules of Marketing and PR demonstrates A) these rules work and B) it’s OK to learn as we go. In this conversation with David, we discover that another one of the rAlbert MaruggiTime 22:50 The second printing of best selling author David Meerman Scott’s New Rules of Marketing and PR demonstrates A) these rules work and B) it’s OK to learn as we go. In this conversation with David, we discover that another one of the rules is ideas are fluid and when even two people focus [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/03/08/how-to-implement-the-new-rules-of-marketing-and-pr/http://www.providentpartners.net/html/podcast/20100308_meerman2.mp3Do They Teach This is Marketing School?http://feedproxy.google.com/~r/marketingedge/~3/aRdz30jNdDo/marketingsocial marketingTshirt warviral videoamaruggi@providentpartners.net (Albert Maruggi)Fri, 05 Mar 2010 14:38:32 PSThttp://www.providentpartners.net/blog/?p=1154
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/03/05/do-they-teach-this-is-marketing-school/feed/1noIt’s a classic a case of hip-notic marketing. Be the carrier of valued (entertaining) content, then the subject of the piece is the premium product you now desire and can purchase. Brilliant!Albert MaruggiIt’s a classic a case of hip-notic marketing. Be the carrier of valued (entertaining) content, then the subject of the piece is the premium product you now desire and can purchase. Brilliant!marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/03/05/do-they-teach-this-is-marketing-school/http://www.youtube.com/v/DKWdSCt4jGE&color1=0xb1b1b1&color2=0xcfcfcf&hl=en_US&feature=player_embedded&fs=1Mobile Marketing a Condition Not a Platform Part 1 – Developmenthttp://feedproxy.google.com/~r/marketingedge/~3/AyEIAL3mwgc/marketingmobilemobile applicationsmobile developmentamaruggi@providentpartners.net (Albert Maruggi)Wed, 03 Mar 2010 10:44:07 PSThttp://www.providentpartners.net/blog/?p=1142
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/03/03/mobile-marketing-a-condition-not-a-platform-part-1-%e2%80%93-development/feed/2noTime 19:51 This is a two part series on the Marketing Edge highlighting mobile computing from the developers’ perspective and from the marketers’ perspective. I suggest that mobile is not a platform upon which to put information, but a condition that exisAlbert MaruggiTime 19:51 This is a two part series on the Marketing Edge highlighting mobile computing from the developers’ perspective and from the marketers’ perspective. I suggest that mobile is not a platform upon which to put information, but a condition that exists between data, a person’s location, and the action that person will take [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/03/03/mobile-marketing-a-condition-not-a-platform-part-1-%e2%80%93-development/http://www.providentpartners.net/html/podcast/20100303_grammens.mp3San Diego Chargers Do Social Media Righthttp://feedproxy.google.com/~r/marketingedge/~3/xWiwEkyxXLs/social mediapro athletepro sportsTwitteramaruggi@providentpartners.net (Albert Maruggi)Sun, 28 Feb 2010 15:45:50 PSThttp://www.providentpartners.net/blog/?p=1126
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/02/28/san-diego-chargers-do-social-media-right/feed/3noSocial media is at its best when people come together. That was the case when I met Joel Price, the manager of interactive services for the NFL’s San Diego Chargers at the February meeting of the Social Media Breakfast San Diego. Joel, who can also Albert MaruggiSocial media is at its best when people come together. That was the case when I met Joel Price, the manager of interactive services for the NFL’s San Diego Chargers at the February meeting of the Social Media Breakfast San Diego. Joel, who can also be found on Twitter @joelprice, is the guest [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/02/28/san-diego-chargers-do-social-media-right/http://vimeo.com/moogaloop.swf?clip_id=9809636&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=37ed0e&fullscreen=1Does Your Company Need A Social Media Policy?http://feedproxy.google.com/~r/marketingedge/~3/Gbw7EnVUPgE/corporate marketingsocial mediaNewComm ForumSocial Media Policyamaruggi@providentpartners.net (Albert Maruggi)Thu, 18 Feb 2010 07:04:13 PSThttp://www.providentpartners.net/blog/?p=1113
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/02/18/does-your-company-need-a-social-media-policy/feed/5noTime 22:27 This podcast is part of the Marketing Edge series of conversations with speakers at the NewComm Forum, April 20-23. This comprehensive conference produced by the Society for New Communications Research is one of the best events of the year coveAlbert MaruggiTime 22:27 This podcast is part of the Marketing Edge series of conversations with speakers at the NewComm Forum, April 20-23. This comprehensive conference produced by the Society for New Communications Research is one of the best events of the year covering social media, networks, and policies. It is a packed agenda [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/02/18/does-your-company-need-a-social-media-policy/http://www.providentpartners.net/html/podcast/20100218_ericncfppp.mp3What Corportate Communicators Can Learn From the Super Bowlhttp://feedproxy.google.com/~r/marketingedge/~3/ohll9yw7dLk/corporate marketingmarketingsocial mediacorporate social strategiessocial marketing tacticsamaruggi@providentpartners.net (Albert Maruggi)Tue, 09 Feb 2010 19:28:12 PSThttp://www.providentpartners.net/blog/?p=1100
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/02/09/what-corportate-communicators-can-learn-from-the-super-bowl/feed/3noAs I watched the Super Bowl the talk online was about the commercials and brands. The online chatter focused on the medium and interruptive ads. Although I’d be hard pressed to say that these ads were an interruption, at least during the Super Bowl,Albert MaruggiAs I watched the Super Bowl the talk online was about the commercials and brands. The online chatter focused on the medium and interruptive ads. Although I’d be hard pressed to say that these ads were an interruption, at least during the Super Bowl, ads are eagerly awaited, a rarity surely in the world [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/02/09/what-corportate-communicators-can-learn-from-the-super-bowl/http://www.viddler.com/player/a0358b54/One Way to the New Mass Markethttp://feedproxy.google.com/~r/marketingedge/~3/zvFNTOG9ZPk/marketingsocial mediamass marketproduct influencersreach mass marketamaruggi@providentpartners.net (Albert Maruggi)Mon, 08 Feb 2010 07:24:19 PSThttp://www.providentpartners.net/blog/?p=1087
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/02/08/one-way-to-the-new-mass-market/feed/10noTime 18:10 Alleluia the Mass Market is alive and well, we have rediscovered the masses. This is good news for all those companies that watched their mass market target disperse like cockroaches when you turn on the lights. Now the bad news, the path to reAlbert MaruggiTime 18:10 Alleluia the Mass Market is alive and well, we have rediscovered the masses. This is good news for all those companies that watched their mass market target disperse like cockroaches when you turn on the lights. Now the bad news, the path to reach them is through 1 percent of the people [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/02/08/one-way-to-the-new-mass-market/http://www.providentpartners.net/html/podcast/20100208_huba.mp3The Attraction of Third Tribe Marketinghttp://feedproxy.google.com/~r/marketingedge/~3/sdcjDrvybBk/marketingsocial networksocial marketingsocial relationshipThird Tribe Marketingamaruggi@providentpartners.net (Albert Maruggi)Fri, 05 Feb 2010 06:20:53 PSThttp://www.providentpartners.net/blog/?p=1079
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/02/05/the-attraction-of-third-tribe-marketing/feed/4http://www.providentpartners.net/blog/index.php/2010/02/05/the-attraction-of-third-tribe-marketing/Two Major Strategic Corporate Benefits of Social Media in 2010http://feedproxy.google.com/~r/marketingedge/~3/VOdrBI1tUGA/corporate marketingmarketingChris Brogansocial media 2010 trendssocial media benefitsamaruggi@providentpartners.net (Albert Maruggi)Wed, 03 Feb 2010 06:55:44 PSThttp://www.providentpartners.net/blog/?p=1070
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/02/03/two-major-strategic-corporate-benefits-of-social-media-in-2010/feed/7http://www.providentpartners.net/blog/index.php/2010/02/03/two-major-strategic-corporate-benefits-of-social-media-in-2010/How Purple Can Make You Successfulhttp://feedproxy.google.com/~r/marketingedge/~3/X3o-3EjpuTE/marketingcustomer servicemarketing lagniappePurple Goldfishremarkableamaruggi@providentpartners.net (Albert Maruggi)Thu, 28 Jan 2010 21:50:29 PSThttp://www.providentpartners.net/blog/?p=1054
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/01/28/how-purple-can-make-you-successful/feed/15noTime 33:11 Some how the color purple has become associated with remarkable things. The marketing community probably owes it all to Seth Godin and his book Purple Cow written in 2003 . “Wait stop the car!” now that’s something special. We could go back to Albert MaruggiTime 33:11 Some how the color purple has become associated with remarkable things. The marketing community probably owes it all to Seth Godin and his book Purple Cow written in 2003 . “Wait stop the car!” now that’s something special. We could go back to the dawn of time to Barney the Purple [...]marketing,public,reations,business,podcasting,media,social,media,video,audiohttp://www.providentpartners.net/blog/index.php/2010/01/28/how-purple-can-make-you-successful/http://www.providentpartners.net/html/podcast/20100128_goldfish.mp3The Embedded Corporate Journalist – The New PRhttp://feedproxy.google.com/~r/marketingedge/~3/IBIzlGdZeD4/PRmarketingpublic relationsCorporate Coverageinternal communicationsMedia RelationsNew PRamaruggi@providentpartners.net (Albert Maruggi)Wed, 27 Jan 2010 10:47:07 PSThttp://www.providentpartners.net/blog/?p=1048
Hitting on a single topic in marketing, social media and business communications. Quick and to the point
]]>http://www.providentpartners.net/blog/index.php/2010/01/27/the-embeded-corporate-journalist-the-new-pr/feed/0http://www.providentpartners.net/blog/index.php/2010/01/27/the-embeded-corporate-journalist-the-new-pr/(c) 2010 Provident PartnersAlbert Marugginonadult