Marketing MO

Getting Started with Marketing MO

jsagar — Tue, 30 Apr 2013 00:20:49 +0000

If you’re just starting out with a Marketing MO preview account, check out this quick 1-minute demo to see how it works. To view in a lightbox, click here. Download Marketing Plans From your homepage, you can access hundreds of step-by-step plans. Choose a category, then choose a plan. You can preview the steps here, [...]

Google Analytics Traffic from International Space Station

jsagar — Mon, 01 Apr 2013 17:22:20 +0000

A couple of times per day we check our Real-Time visitor report in Google Analytics. The report itself isn’t very valuable for us, but it’s fun to see new visitors arriving in real-time, along with the traffic source, content they’re viewing and location. Google’s even added a feature displaying desktop versus mobile device visitors. Anyway, [...]

Updates to the Marketing MO App – February 2013

jsagar — Tue, 19 Mar 2013 00:24:23 +0000

Here’s a list of the updates to the app in February. Autosave Many of you have asked for an autosave feature, so you won’t lose any work if you accidentally close an exercise before saving, or if you lose your internet connection while working in an exercise. Autosave is now live – here’s how it [...]

How Social Media and Mobile Have Changed B2B Marketing

jsagar — Tue, 12 Mar 2013 21:09:54 +0000

Consumer marketing historically has been a different beast than B2B marketing. In the 1950s and 60s, the Don Drapers of the Madison Avenue agencies pioneered the catchy slogans and ad campaigns that positioned consumer products in the marketplace and created demand. B2B marketing has typically been driven by sales teams – cold calls, personal relationships, [...]

How to Generate Content for Inbound Marketing

jsagar — Tue, 05 Mar 2013 20:15:19 +0000

Yesterday, I attended Neil Patel’s webinar – How to Create a Content Marketing Strategy That Won’t Put You to Sleep. For those of you who don’t know Neil, he’s a co-founder of KISSmetrics and Crazy Egg, and one of the most respected and visible internet marketers out there. KISSmetrics is a powerful analytics tool that we plan [...]

Updates to the Marketing MO App – January 2013

jsagar — Wed, 06 Feb 2013 22:28:04 +0000

Some of you have been asking to keep apprised of the new content, features and functionality as we release it, so we’ll now post a monthly update here in the blog. We’ll still notify you of major releases via email and through the messaging module in your account. Plans for Download In late December 2012, [...]

The Strategic Marketing Process – 2nd Edition – Now Available

jsagar — Tue, 29 Jan 2013 07:01:58 +0000

Today, we officially released the 2nd edition of our popular ebook – The Strategic Marketing Process - How to Structure Your Marketing Activities to Achieve Better Results. The 96-page guide defines a marketing process for marketers at small to midsize companies to use to add structure to their daily, monthly and annual marketing and sales activities [...]

Introducing Step-by-Step Marketing Plans for Download

jsagar — Wed, 23 Jan 2013 00:26:51 +0000

Today we released a new version of Marketing MO, and we think you’re going to like it. Here’s a quick demo explaining the new features: What’s New From your new homepage, you can download over 300 step-by-step marketing plans outlining how to tackle common marketing challenges. The plans contain a: Sequence of tasks for completing [...]

B2B Marketing Tips

jsagar — Wed, 16 Jan 2013 00:01:58 +0000

Last week our friend and colleague, Scott Salkin of IDS Technology Marketing, held a lunch and learn for the members of the Arizona Technology Council. Scott’s presentation – 6 Myths of B2B Marketing – provided many helpful B2B marketing tips that address the changing role of the B2B marketing function in today’s digital world. Here’s [...]

Marketing Planning Without a Formal Marketing Plan

jsagar — Wed, 09 Jan 2013 20:43:55 +0000

A new year brings new opportunities … both in life and in business. For many marketers, January is a time to start with a fresh approach to building brand awareness, creating new campaigns, and generating leads and sales. Good planning is essential to creating successful marketing programs, but most small to midsize enterprises operate from [...]

Generating Marketing Campaign Ideas

jsagar — Mon, 24 Sep 2012 15:59:33 +0000

Your marketing calendar calls for three new campaigns to launch in the next 90 days. Business goals are outlined, but you’re under the gun to come up with something fresh … and effective. You’ve met with your creative team, but your marketing campaign ideas are all tired, or not very good. If you’re a B2C [...]

B2B Content Strategy

jsagar — Thu, 19 Jul 2012 17:06:48 +0000

What are B2B inbound marketers struggling with? Creating engaging and provocative content. 80% of B2B marketing and sales professionals feel that their demand generation campaigns are ineffective, according to Corporate Visions, who published this finding in their Q2 2012 Marketing and Sales Messaging report. Most feel that their content isn’t engaging and provocative because it [...]

Using Marketing ROI for Marketing Campaign Planning

jsagar — Sat, 14 Jul 2012 17:06:35 +0000

A marketing ROI calculation is a powerful tool for marketers. It’s a great practice to project return on investment for your marketing campaigns, and then determine your actual ROI after the campaign is complete. This forces you to think through all of the important details that affect your final result: your conversion rates at each [...]

Marketing MO Introduction Demo

jsagar — Sat, 07 Jul 2012 02:28:22 +0000

Marketing MO is a web app that gives resource-deprived marketers the tools and guidance to successfully create and manage almost any type of marketing strategy and campaign. Check out our new demo below – the 2-minute overview will show you how the app works. To test it live, create a free preview account.

IBM Study: The Marketing Executive of Tomorrow Must Understand Technology

jsagar — Wed, 27 Jun 2012 17:27:49 +0000

Last week, IBM published its State of Marketing 2012 report. The study surveyed more than 350 marketing professionals across a wide range of industries and geographies. A key finding was that by 2017, CMOs will have greater control of the IT budget than CIOs. What does that mean for marketing executives of mid-market companies? You must [...]

How to Improve Sales Rep Efficiency

Nancy Sagar — Fri, 22 Jun 2012 17:00:00 +0000

How much time do you think your sales reps spend actively selling? 80% of their time? 60% of their time? Actually, average sales reps spend only about 23% of their time actively selling — 10.3 hrs/week.* Here’s what they’re doing the rest of the time: Writing proposals Strategizing internally Traveling Creating sales reports Attending sales [...]

Working With Your Team on a Marketing MO Project

jsagar — Tue, 19 Jun 2012 15:40:30 +0000

Today, we released new functionality that will allow you to: Add users to your account Assign and notify other users of activities to complete Collaborate via email through the app Access detailed To Do reports Adding Users to Your Account To add users, go to My Account > Account Users in the upper right. Here [...]

How Marketing Automation Fits Into the Demand Generation Process

jsagar — Wed, 21 Mar 2012 17:52:26 +0000

It’s important for marketers to keep abreast of the new innovations in our field. Marketing automation software is one of them, and as we explore how to apply it to our marketing activities, it’s critical to understand how it works and the true value that it provides. Below is part two of the Software Advice website’s two-part [...]

Eliminate Chaos in Your Sales Team to Improve Marketing ROI

jsagar — Thu, 08 Mar 2012 21:16:51 +0000

B2B marketers don’t own the quarterly revenue target. That responsibility belongs to the VP of Sales. Most of us B2B marketers are focused on generating leads, leads and more leads. As long as we produce our lead targets, we’ve done our job, right? It’s the sales team’s responsibility to reap the harvest from the seeds [...]

How to Customize Your Reports in the App

jsagar — Mon, 27 Feb 2012 18:41:35 +0000

Your marketing reports output all of the responses that you’ve entered into the app while you’re creating your marketing strategies and plans. Default reports include the Marketing MO logo, green table headers, and templated introduction language. You have the ability to change all of these to customize your reports. Here’s how: To add your own logo, [...]

Customer Experience with North Social

jsagar — Fri, 24 Feb 2012 23:05:38 +0000

Yesterday, we received a curious package in the mail: something soft and spongy, in a black trash-bag like wrap, about the size of a text book. The return address was from North Social, the makers of the Facebook app we use for our fan page. It felt like … a t-shirt? Yep, it was exactly [...]

How to Obtain Executive Support for Strategic Marketing Initiatives

jsagar — Wed, 22 Feb 2012 19:00:36 +0000

Experienced B2B marketers understand that most of us are fighting a two-front battle: one with the market and one with the executive team. Penetrating the market to generate leads, win customers and earn mindshare is difficult enough. Brian Carroll, of the B2B Lead Roundtable Blog, summed up the B2B marketer’s challenge perfectly in a recent [...]

How to Improve Your Marketing Planning

jsagar — Mon, 20 Feb 2012 19:00:19 +0000

“Those who plan do better than those who do not plan, even though they rarely stick to their plan.” - Winston Churchill, British Prime Minister “Have a plan. Follow the plan, and you’ll be surprised how successful you can be. Most people don’t have a plan. That’s why it’s easy to beat most folks.” - Paul [...]

How To Create Reports in the App

jsagar — Fri, 17 Feb 2012 03:09:29 +0000

The Marketing MO strategy and planning app current contains two types of reports – a Project Status report and Project Content report. You can access them from your Project Details screen. A Project Status report outputs all of the activities of your project and their status into a PDF. A Project Content report outputs all of [...]

Marketing Campaign Validation

jsagar — Tue, 14 Feb 2012 19:16:44 +0000

One of our greatest challenges as marketers is selling the value of “marketing” to our non-marketing business executives. Since many of the executives of small to mid-market companies view marketing as an expense instead of an investment, it’s challenging to gain their buy-in for our ideas, and to get budget approval for our campaigns. One [...]