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	<title>Marketing M.O.</title>
	
	<link>http://www.marketingmo.com</link>
	<description>Process, tips and strategy for business marketers</description>
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		<title>Create HD screencasts for sales tools</title>
		<link>http://www.marketingmo.com/how-to-articles/sales-literature-and-tools/create-hd-screencasts-for-sales-tools/</link>
		<comments>http://www.marketingmo.com/how-to-articles/sales-literature-and-tools/create-hd-screencasts-for-sales-tools/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 19:33:10 +0000</pubDate>
		<dc:creator>James Sagar</dc:creator>
				<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Sales literature & tools]]></category>
		<category><![CDATA[sales tools]]></category>
		<category><![CDATA[screencasts]]></category>
		<category><![CDATA[youtube hd]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1618</guid>
		<description><![CDATA[Technology moves quickly. It&#8217;s time-consuming to stay on the front edge of the wave, and tricky to figure out creative ways to use it to improve corporate marketing results. I Tweet, but do I generate leads? How come the fans on my Facebook page never buy? 
It can be frustrating, and it can feel like a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Will lowering your prices increase profits?</title>
		<link>http://www.marketingmo.com/uncategorized/will-lowering-your-prices-increase-profits/</link>
		<comments>http://www.marketingmo.com/uncategorized/will-lowering-your-prices-increase-profits/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 18:03:30 +0000</pubDate>
		<dc:creator>James Sagar</dc:creator>
				<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Strategic planning]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[pricing strategy]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1614</guid>
		<description><![CDATA[Revenue is down and you need to take action. In a slow economy, it&#8217;s reasonable to assume that if you were to lower your prices, you&#8217;d sell more and increase revenue and profits. But is this always true? 
Maybe, or maybe not. 
The untrained business person might feel that this was the best pricing strategy, but Economics [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to measure customer loyalty</title>
		<link>http://www.marketingmo.com/how-to-articles/customer-service/how-to-measure-customer-loyalty/</link>
		<comments>http://www.marketingmo.com/how-to-articles/customer-service/how-to-measure-customer-loyalty/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 00:39:38 +0000</pubDate>
		<dc:creator>James Sagar</dc:creator>
				<category><![CDATA[Customer service]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[customer retention]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1611</guid>
		<description><![CDATA[&#8220;A 5% improvement in customer retention rates will yield between a 20 to 100% increase in profits across a wide range of industries.&#8221;  (Reichheld, Fred. The Loyalty Effect.) 
Loyal customers are an indicator of great businesses, but many good businesses could become great by focusing more effort on serving and retaining their existing customer base. 
Do you [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/customer-service/how-to-measure-customer-loyalty/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Generate social media buzz with PitchEngine</title>
		<link>http://www.marketingmo.com/how-to-articles/publicity/generate-social-media-buzz-with-pitchengine/</link>
		<comments>http://www.marketingmo.com/how-to-articles/publicity/generate-social-media-buzz-with-pitchengine/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 23:55:49 +0000</pubDate>
		<dc:creator>James Sagar</dc:creator>
				<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[News release]]></category>
		<category><![CDATA[PitchEngine]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Release]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1606</guid>
		<description><![CDATA[Are you looking to generate some publicity from social media? Forget sending out an old school press release on the wire. While the traditional press release template is still useful for connecting with journalists and media outlets, it&#8217;s simply not an effective way for most companies to generate leads and customers and connect with their [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/publicity/generate-social-media-buzz-with-pitchengine/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Improve your SEO and SEM with a quality keyword list</title>
		<link>http://www.marketingmo.com/how-to-articles/search-engine-marketing/improve-your-seo-and-sem-with-a-quality-keyword-list/</link>
		<comments>http://www.marketingmo.com/how-to-articles/search-engine-marketing/improve-your-seo-and-sem-with-a-quality-keyword-list/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 03:14:01 +0000</pubDate>
		<dc:creator>James Sagar</dc:creator>
				<category><![CDATA[Search engine marketing]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1595</guid>
		<description><![CDATA[If you&#8217;re revamping your website or launching a SEM campaign, the quality of your keyword list will play a significant role in your overall success. 
It&#8217;s only logical, right? When you optimize and advertise using popular keywords and phrases that are a good fit for your site, you increase your chances of obtaining traffic and converting [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/search-engine-marketing/improve-your-seo-and-sem-with-a-quality-keyword-list/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Share content with Issuu</title>
		<link>http://www.marketingmo.com/how-to-articles/websites/share-content-with-issuu/</link>
		<comments>http://www.marketingmo.com/how-to-articles/websites/share-content-with-issuu/#comments</comments>
		<pubDate>Thu, 21 May 2009 22:00:31 +0000</pubDate>
		<dc:creator>James Sagar</dc:creator>
				<category><![CDATA[Websites]]></category>
		<category><![CDATA[Document Management]]></category>
		<category><![CDATA[document sharing]]></category>
		<category><![CDATA[issuu]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1577</guid>
		<description><![CDATA[I finally had a chance to test Issuu, another document sharing website similar to Scribd, Docstoc and Slideshare.
Each of them have different strengths, but their main focus is on allowing users to upload documents to share with others, download and embed in other websites. 
The embedding function is pretty handy, and I especially like the way Issuu took our eBook [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Growth Panel – The intelligent marketing platform</title>
		<link>http://www.marketingmo.com/how-to-articles/branding/growth-panel-the-intelligent-marketing-platform/</link>
		<comments>http://www.marketingmo.com/how-to-articles/branding/growth-panel-the-intelligent-marketing-platform/#comments</comments>
		<pubDate>Tue, 19 May 2009 19:26:51 +0000</pubDate>
		<dc:creator>James Sagar</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[growth panel]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[rebranding]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1565</guid>
		<description><![CDATA[Last week we went live with our new application. Our new brand &#8211; Growth Panel &#8211; was born!
Since many of our customers have asked for case studies of companies at specific stages of our marketing process, I thought I&#8217;d share our thinking and the initial results of the rebrand.
The decision to rebrand came after reviewing [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/branding/growth-panel-the-intelligent-marketing-platform/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who’s doing a great job with direct mail? Google.</title>
		<link>http://www.marketingmo.com/how-to-articles/search-engine-marketing/whos-doing-a-great-job-with-direct-mail-google/</link>
		<comments>http://www.marketingmo.com/how-to-articles/search-engine-marketing/whos-doing-a-great-job-with-direct-mail-google/#comments</comments>
		<pubDate>Thu, 07 May 2009 17:28:05 +0000</pubDate>
		<dc:creator>James Sagar</dc:creator>
				<category><![CDATA[Direct mail]]></category>
		<category><![CDATA[Search engine marketing]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1552</guid>
		<description><![CDATA[Last week I received a piece of unsolicited direct mail from an unlikely source. 
Are you ready for this? It came from Google!
The familiar saying Google has never advertised is no longer true. I guess that even some of the world&#8217;s best brands resort to marketing in a down economy. 
But the good news is that they sent something really valuable. [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/search-engine-marketing/whos-doing-a-great-job-with-direct-mail-google/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Marketing for small business:  The basics can yield big results!</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/marketing-for-small-business-the-basics-can-yield-big-results/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/marketing-for-small-business-the-basics-can-yield-big-results/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 21:33:34 +0000</pubDate>
		<dc:creator>James Sagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[Marketing plans]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1549</guid>
		<description><![CDATA[Marketing pros at big companies know how to design and deliver integrated campaigns that produce revenue. But for most small businesses, this is a struggle &#8211; many focus on one marketing tactic at a time, trying different approaches and hoping something works. 
Small businesses usually don&#8217;t have the budget or the sophistication to design and manage [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/marketing-for-small-business-the-basics-can-yield-big-results/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>It’s time to add online advertising to your mix</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/its-time-to-add-online-advertising-to-your-mix/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/its-time-to-add-online-advertising-to-your-mix/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 01:09:51 +0000</pubDate>
		<dc:creator>James Sagar</dc:creator>
				<category><![CDATA[General marketing]]></category>
		<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Marketing plans]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online advertising]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1536</guid>
		<description><![CDATA[Recently the IAB reported that internet advertising grew 10% in 2008. While search advertising dominated (with 45% of the total internet advertising market), rich media and video advertising also grew at the same rate (roughly 20% courtesy of TechCrunch.)
Internet marketing growth continues to outpace traditional media, and many SMEs (small to midsize entities) are finally [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/its-time-to-add-online-advertising-to-your-mix/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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