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	<title>Marketing M.O.</title>
	
	<link>http://www.marketingmo.com</link>
	<description>Process, tips and strategy for business marketers</description>
	<pubDate>Thu, 25 Jun 2009 00:39:38 +0000</pubDate>
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		<title>How to measure customer loyalty</title>
		<link>http://www.marketingmo.com/how-to-articles/customer-service/how-to-measure-customer-loyalty/</link>
		<comments>http://www.marketingmo.com/how-to-articles/customer-service/how-to-measure-customer-loyalty/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 00:39:38 +0000</pubDate>
		<dc:creator>James Sagar</dc:creator>
		
		<category><![CDATA[Customer service]]></category>

		<category><![CDATA[customer loyalty]]></category>

		<category><![CDATA[customer retention]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1611</guid>
		<description><![CDATA[&#8220;A 5% improvement in customer retention rates will yield between a 20 to 100% increase in profits across a wide range of industries.&#8221;  (Reichheld, Fred. The Loyalty Effect.) 
Loyal customers are an indicator of great businesses, but many good businesses could become great by focusing more effort on serving and retaining their existing customer base. 
Do you [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/customer-service/how-to-measure-customer-loyalty/feed/</wfw:commentRss>
		</item>
			<item>
		<title>Generate social media buzz with PitchEngine</title>
		<link>http://www.marketingmo.com/how-to-articles/publicity/generate-social-media-buzz-with-pitchengine/</link>
		<comments>http://www.marketingmo.com/how-to-articles/publicity/generate-social-media-buzz-with-pitchengine/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 23:55:49 +0000</pubDate>
		<dc:creator>James Sagar</dc:creator>
		
		<category><![CDATA[Interactive marketing]]></category>

		<category><![CDATA[Publicity]]></category>

		<category><![CDATA[Brian Solis]]></category>

		<category><![CDATA[News release]]></category>

		<category><![CDATA[PitchEngine]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[Social Media Release]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1606</guid>
		<description><![CDATA[Are you looking to generate some publicity from social media? Forget sending out an old school press release on the wire. While the traditional press release template is still useful for connecting with journalists and media outlets, it&#8217;s simply not an effective way for most companies to generate leads and customers and connect with their [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/publicity/generate-social-media-buzz-with-pitchengine/feed/</wfw:commentRss>
		</item>
			<item>
		<title>Improve your SEO and SEM with a quality keyword list</title>
		<link>http://www.marketingmo.com/how-to-articles/search-engine-marketing/improve-your-seo-and-sem-with-a-quality-keyword-list/</link>
		<comments>http://www.marketingmo.com/how-to-articles/search-engine-marketing/improve-your-seo-and-sem-with-a-quality-keyword-list/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 03:14:01 +0000</pubDate>
		<dc:creator>James Sagar</dc:creator>
		
		<category><![CDATA[Search engine marketing]]></category>

		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1595</guid>
		<description><![CDATA[If you&#8217;re revamping your website or launching a SEM campaign, the quality of your keyword list will play a significant role in your overall success. 
It&#8217;s only logical, right? When you optimize and advertise using popular keywords and phrases that are a good fit for your site, you increase your chances of obtaining traffic and converting [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/search-engine-marketing/improve-your-seo-and-sem-with-a-quality-keyword-list/feed/</wfw:commentRss>
		</item>
			<item>
		<title>Share content with Issuu</title>
		<link>http://www.marketingmo.com/how-to-articles/websites/share-content-with-issuu/</link>
		<comments>http://www.marketingmo.com/how-to-articles/websites/share-content-with-issuu/#comments</comments>
		<pubDate>Thu, 21 May 2009 22:00:31 +0000</pubDate>
		<dc:creator>James Sagar</dc:creator>
		
		<category><![CDATA[Websites]]></category>

		<category><![CDATA[Document Management]]></category>

		<category><![CDATA[document sharing]]></category>

		<category><![CDATA[issuu]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1577</guid>
		<description><![CDATA[I finally had a chance to test Issuu, another document sharing website similar to Scribd, Docstoc and Slideshare.
Each of them have different strengths, but their main focus is on allowing users to upload documents to share with others, download and embed in other websites. 
The embedding function is pretty handy, and I especially like the way Issuu took our eBook [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/websites/share-content-with-issuu/feed/</wfw:commentRss>
		</item>
			<item>
		<title>Growth Panel - The intelligent marketing platform</title>
		<link>http://www.marketingmo.com/how-to-articles/branding/growth-panel-the-intelligent-marketing-platform/</link>
		<comments>http://www.marketingmo.com/how-to-articles/branding/growth-panel-the-intelligent-marketing-platform/#comments</comments>
		<pubDate>Tue, 19 May 2009 19:26:51 +0000</pubDate>
		<dc:creator>James Sagar</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[growth panel]]></category>

		<category><![CDATA[marketing management]]></category>

		<category><![CDATA[Naming]]></category>

		<category><![CDATA[rebranding]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1565</guid>
		<description><![CDATA[Last week we went live with our new application. Our new brand - Growth Panel - was born! 
Since many of our customers have asked for case studies of companies at specific stages of our marketing process, I thought I&#8217;d share our thinking and the initial results of the rebrand. 
The decision to rebrand came after reviewing [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/branding/growth-panel-the-intelligent-marketing-platform/feed/</wfw:commentRss>
		</item>
			<item>
		<title>Who’s doing a great job with direct mail? Google.</title>
		<link>http://www.marketingmo.com/how-to-articles/search-engine-marketing/whos-doing-a-great-job-with-direct-mail-google/</link>
		<comments>http://www.marketingmo.com/how-to-articles/search-engine-marketing/whos-doing-a-great-job-with-direct-mail-google/#comments</comments>
		<pubDate>Thu, 07 May 2009 17:28:05 +0000</pubDate>
		<dc:creator>James Sagar</dc:creator>
		
		<category><![CDATA[Direct mail]]></category>

		<category><![CDATA[Search engine marketing]]></category>

		<category><![CDATA[AdWords]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1552</guid>
		<description><![CDATA[Last week I received a piece of unsolicited direct mail from an unlikely source. 
Are you ready for this? It came from Google!
The familiar saying Google has never advertised is no longer true. I guess that even some of the world&#8217;s best brands resort to marketing in a down economy. 
But the good news is that they sent something really valuable. [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/search-engine-marketing/whos-doing-a-great-job-with-direct-mail-google/feed/</wfw:commentRss>
		</item>
			<item>
		<title>Marketing for small business:  The basics can yield big results!</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/marketing-for-small-business-the-basics-can-yield-big-results/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/marketing-for-small-business-the-basics-can-yield-big-results/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 21:33:34 +0000</pubDate>
		<dc:creator>James Sagar</dc:creator>
		
		<category><![CDATA[General marketing]]></category>

		<category><![CDATA[Marketing plans]]></category>

		<category><![CDATA[marketing plan]]></category>

		<category><![CDATA[small business]]></category>

		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1549</guid>
		<description><![CDATA[Marketing pros at big companies know how to design and deliver integrated campaigns that produce revenue. But for most small businesses, this is a struggle - many focus on one marketing tactic at a time, trying different approaches and hoping something works. 
Small businesses usually don&#8217;t have the budget or the sophistication to design and manage [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/marketing-for-small-business-the-basics-can-yield-big-results/feed/</wfw:commentRss>
		</item>
			<item>
		<title>It’s time to add online advertising to your mix</title>
		<link>http://www.marketingmo.com/how-to-articles/general-marketing/its-time-to-add-online-advertising-to-your-mix/</link>
		<comments>http://www.marketingmo.com/how-to-articles/general-marketing/its-time-to-add-online-advertising-to-your-mix/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 01:09:51 +0000</pubDate>
		<dc:creator>James Sagar</dc:creator>
		
		<category><![CDATA[General marketing]]></category>

		<category><![CDATA[Interactive marketing]]></category>

		<category><![CDATA[Marketing plans]]></category>

		<category><![CDATA[internet marketing]]></category>

		<category><![CDATA[online advertising]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1536</guid>
		<description><![CDATA[Recently the IAB reported that internet advertising grew 10% in 2008. While search advertising dominated (with 45% of the total internet advertising market), rich media and video advertising also grew at the same rate (roughly 20% courtesy of TechCrunch.)
Internet marketing growth continues to outpace traditional media, and many SMEs (small to midsize entities) are finally [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/general-marketing/its-time-to-add-online-advertising-to-your-mix/feed/</wfw:commentRss>
		</item>
			<item>
		<title>When to change your brand name</title>
		<link>http://www.marketingmo.com/how-to-articles/naming/when-to-change-your-brand-name/</link>
		<comments>http://www.marketingmo.com/how-to-articles/naming/when-to-change-your-brand-name/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 02:27:22 +0000</pubDate>
		<dc:creator>James Sagar</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Naming]]></category>

		<category><![CDATA[brand strategy]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1531</guid>
		<description><![CDATA[&#8220;The sweetest word in the brand universe is your brand&#8217;s name.&#8221; This obvious quote is from Bill Schley &#38; Carl Nichols, Jr. in their unheralded book &#8220;Why Johnny Can&#8217;t Brand.&#8221;
Your name is the first and most powerful part of your brand. A great name can help you stand out in a crowded market.  It can [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/naming/when-to-change-your-brand-name/feed/</wfw:commentRss>
		</item>
			<item>
		<title>When to fire your customer</title>
		<link>http://www.marketingmo.com/how-to-articles/customer-service/when-to-fire-your-customer/</link>
		<comments>http://www.marketingmo.com/how-to-articles/customer-service/when-to-fire-your-customer/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 02:22:16 +0000</pubDate>
		<dc:creator>James Sagar</dc:creator>
		
		<category><![CDATA[Customer service]]></category>

		<category><![CDATA[Customer lifetime value]]></category>

		<category><![CDATA[customer retention]]></category>

		<guid isPermaLink="false">http://www.marketingmo.com/?p=1528</guid>
		<description><![CDATA[Everyone knows it’s important to retain customers.  Good customers are hard to find and worth keeping. It’s almost always more profitable to keep existing customers than to replace them with new ones.
 
But what about that problem customer? You know, the one that everyone wishes secretly (or not so secretly) would just disappear?
 
Sometimes it’s best to [...]]]></description>
		<wfw:commentRss>http://www.marketingmo.com/how-to-articles/customer-service/when-to-fire-your-customer/feed/</wfw:commentRss>
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