Marketing Over Coffee Marketing Podcast http://www.marketingovercoffee.com This Week in Marketing Thu, 17 Jul 2008 16:20:18 +0000 http://wordpress.org/?v=2.6 en Copyright 2007, John Wall and Christopher Pennmarketing,podcasting,blogging,new,media,SEO,SEMBusiness/Management & MarketingBusiness/Business NewsBusinessjohn@themshow.comJohn Wall and Christopher PennJohn Wall and Christopher Pennnomarketing,podcasting,blogging,new,media,SEO,SEMMarketing Over CoffeeMarketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Pennhttp://creativecommons.org/licenses/by-nc-nd/2.5/http://www.marketingovercoffee.comhttp://www.themshow.com/i/moc.jpgMarketing Over Coffee833002http://www.feedburner.com Dance PR Monkey, Dance! http://feeds.feedburner.com/~r/MarketingOverCoffee/~3/337643893/ http://www.marketingovercoffee.com/2008/07/16/dance-pr-monkey-dance/#comments Thu, 17 Jul 2008 02:30:37 +0000 john@themshow.com (John Wall and Christopher Penn) http://www.marketingovercoffee.com/?p=102 In this Marketing Over Coffee learn : About Using Flash, Usability, Analytics and New Media Dashboards. All this and more&#8230; Show length 26:51 Listen now: Brought to you by Blue Sky Factory and MarketingProfs 00:35 Using Flash to track PDFs (Jaymi gets props for work with Vitrium). 01:44 Ken asks about using Flash development tools 05:13 Jeff talks about Old [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Dance PR Monkey, Dance!", url: "http://www.marketingovercoffee.com/2008/07/16/dance-pr-monkey-dance/" });</script> In this Marketing Over Coffee learn :

About Using Flash, Usability, Analytics and New Media Dashboards. All this and more…

Show length 26:51

Listen now:

Brought to you by Blue Sky Factory and MarketingProfs

00:35 Using Flash to track PDFs (Jaymi gets props for work with Vitrium).

01:44 Ken asks about using Flash development tools

05:13 Jeff talks about Old Skool vs. New School and usability, Chris prescribes Free Prize Inside

10:16 Dave asks about how to profile website visitors. One way to learn is
Avinash Kaushik’s 4Q survey.

14:50 Great wordpress plugins like a links from Headzoo and Google Site Map Generator

18:00 Daniel asks about New Media Dashboards - Yahoo Pipes and Google Reader are prescribed

Both of us will be at Podcamp Boston 3 for a Live Session of Marketing Over Coffee with David Meerman Scott

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

Direct Link to File

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]]> http://www.marketingovercoffee.com/2008/07/16/dance-pr-monkey-dance/feed/ noIn this Marketing Over Coffee learn : About Using Flash, Usability, Analytics and New Media Dashboards. All this and more&#8230; Show length 26:51 Listen now: Brought to you by Blue Sky Factory and MarketingProfs 00:35 Using Flash to track PDFs (Jaymi getJohn Wall and Christopher PennIn this Marketing Over Coffee learn : About Using Flash, Usability, Analytics and New Media Dashboards. All this and more&#8230; Show length 26:51 Listen now: Brought to you by Blue Sky Factory and MarketingProfs 00:35 Using Flash to track PDFs (Jaymi gets props for work with Vitrium). 01:44 Ken asks about using Flash development tools 05:13 Jeff talks about Old [...]SHARETHIS.addEntry({ title: "Dance PR Monkey, Dance!", url: "http://www.marketingovercoffee.com/2008/07/16/dance-pr-monkey-dance/" });marketing,podcasting,blogging,new,media,SEO,SEMhttp://api.feedburner.com/awareness/1.0/GetItemData?uri=MarketingOverCoffee&itemurl=http%3A%2F%2Fwww.marketingovercoffee.com%2F2008%2F07%2F16%2Fdance-pr-monkey-dance%2Fhttp://www.marketingovercoffee.com/2008/07/16/dance-pr-monkey-dance/http://media.libsyn.com/media/marketingovercoffee/MoC069.mp3 Summer Vacation Special http://feeds.feedburner.com/~r/MarketingOverCoffee/~3/331337218/ http://www.marketingovercoffee.com/2008/07/09/summer-vacation-special/#comments Thu, 10 Jul 2008 02:36:08 +0000 john@themshow.com (John Wall and Christopher Penn) http://www.marketingovercoffee.com/?p=101 In this Marketing Over Coffee: Dr. Allan Weiss, Marketing Profs CEO Listen now: Dr. Allan Weiss presents in this recording from the MarketingProfs June 2008 B2B Forum in Boston. From the conference notes: Most companies believe they should be building long term relationships with all their customers. They call these Value-Added relationships, [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Summer Vacation Special", url: "http://www.marketingovercoffee.com/2008/07/09/summer-vacation-special/" });</script> In this Marketing Over Coffee:
Dr. Allan Weiss, Marketing Profs CEO

Listen now:

Dr. Allan Weiss presents in this recording from the MarketingProfs
June 2008 B2B Forum in Boston. From the conference notes:

Most companies believe they should be building long term relationships
with all their customers. They call these Value-Added relationships,
and they indeed can be valuable. However, in this presentation you’ll
learn that not every customer wants a long-term relationship. The
ideas that will be presented are most relevant to those who deal with
other companies (agencies, suppliers, business buyers), but there are
insights into consumers as well.

In particular, you will learn:

* What a "value-added’ relationship means
* How to identify customers who want a "value-added’ relationship
* What strategies should be used with customers amenable to long and
short-term relationships
* How to nurture a customer relationship

You’ll come away with a clearer understanding of relationships and how
to identify partners who want to have a relationship with you, and on
what terms.

Show length 55:00

Brought to you by Blue Sky Factory and MarketingProfs

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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]]> http://www.marketingovercoffee.com/2008/07/09/summer-vacation-special/feed/ noIn this Marketing Over Coffee: Dr. Allan Weiss, Marketing Profs CEO Listen now: Dr. Allan Weiss presents in this recording from the MarketingProfs June 2008 B2B Forum in Boston. From the conference notes: Most companies believe they should be building lonJohn Wall and Christopher PennIn this Marketing Over Coffee: Dr. Allan Weiss, Marketing Profs CEO Listen now: Dr. Allan Weiss presents in this recording from the MarketingProfs June 2008 B2B Forum in Boston. From the conference notes: Most companies believe they should be building long term relationships with all their customers. They call these Value-Added relationships, [...]SHARETHIS.addEntry({ title: "Summer Vacation Special", url: "http://www.marketingovercoffee.com/2008/07/09/summer-vacation-special/" });marketing,podcasting,blogging,new,media,SEO,SEMhttp://api.feedburner.com/awareness/1.0/GetItemData?uri=MarketingOverCoffee&itemurl=http%3A%2F%2Fwww.marketingovercoffee.com%2F2008%2F07%2F09%2Fsummer-vacation-special%2Fhttp://www.marketingovercoffee.com/2008/07/09/summer-vacation-special/http://media.libsyn.com/media/marketingovercoffee/MoC068.mp3 AB and Taguchi Testing http://feeds.feedburner.com/~r/MarketingOverCoffee/~3/325767898/ http://www.marketingovercoffee.com/2008/07/03/ab-and-taguchi-testing/#comments Thu, 03 Jul 2008 12:38:24 +0000 john@themshow.com (John Wall and Christopher Penn) http://www.marketingovercoffee.com/?p=100 In this Marketing Over Coffee learn : About Taguchi testing with Google Tools, surveying and some resources on design. All this and more&#8230; Show length 25:00 Listen now: Brought to you by Blue Sky Factory and MarketingProfs 00:32 Google Website Optimizer Tools, A/B testing and Taguchi 07:10 Avinash Kaushik&#8217;s 4Q survey. What is your site supposed to do? 09:30 The boffin [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "AB and Taguchi Testing", url: "http://www.marketingovercoffee.com/2008/07/03/ab-and-taguchi-testing/" });</script> In this Marketing Over Coffee learn :

About Taguchi testing with Google Tools, surveying and some resources on design. All this and more…

Show length 25:00

Listen now:

Brought to you by Blue Sky Factory and MarketingProfs

00:32 Google Website Optimizer Tools, A/B testing and Taguchi

Google Website Optimizer

07:10
Avinash Kaushik’s 4Q survey. What is your site supposed to do?

09:30 The boffin sent over www.savethepixel.org touches upon Tufte’s Visual Display of Quantitative Information (who is in Presentation ZEN) and Occam’s Razor

12:12 Evolving past search - to Predictive Analytics, Tin Foil hat, and the Digital Nervous System

18:40 A new system for promoting musical artists

20:25 On Design - Don’t Make me Think by Steve Krug, The Design of Sites, The Timeless Way of Building by Christopher Alexander

John has the Social Media Roast for Scott Monty coming up July 11th

Chris at the MITX at DLA July 15th

Both of us will be at Podcamp Boston 3

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

Direct Link to File

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]]> http://www.marketingovercoffee.com/2008/07/03/ab-and-taguchi-testing/feed/ noIn this Marketing Over Coffee learn : About Taguchi testing with Google Tools, surveying and some resources on design. All this and more&#8230; Show length 25:00 Listen now: Brought to you by Blue Sky Factory and MarketingProfs 00:32 Google Website OptimiJohn Wall and Christopher PennIn this Marketing Over Coffee learn : About Taguchi testing with Google Tools, surveying and some resources on design. All this and more&#8230; Show length 25:00 Listen now: Brought to you by Blue Sky Factory and MarketingProfs 00:32 Google Website Optimizer Tools, A/B testing and Taguchi 07:10 Avinash Kaushik&#8217;s 4Q survey. What is your site supposed to do? 09:30 The boffin [...]SHARETHIS.addEntry({ title: "AB and Taguchi Testing", url: "http://www.marketingovercoffee.com/2008/07/03/ab-and-taguchi-testing/" });marketing,podcasting,blogging,new,media,SEO,SEMhttp://api.feedburner.com/awareness/1.0/GetItemData?uri=MarketingOverCoffee&itemurl=http%3A%2F%2Fwww.marketingovercoffee.com%2F2008%2F07%2F03%2Fab-and-taguchi-testing%2Fhttp://www.marketingovercoffee.com/2008/07/03/ab-and-taguchi-testing/http://media.libsyn.com/media/marketingovercoffee/MoC067.mp3 Weekend Extras #1: David Meerman Scott Keynote (partial) http://feeds.feedburner.com/~r/MarketingOverCoffee/~3/322538360/ http://www.marketingovercoffee.com/2008/06/29/weekend-extras-1-david-meerman-scott-keynote-partial/#comments Sun, 29 Jun 2008 11:31:52 +0000 john@themshow.com (John Wall and Christopher Penn) http://www.marketingovercoffee.com/?p=99 We had the opportunity to enjoy David Meerman Scott&#8217;s keynote at the MarketingProfs conference in June. Here&#8217;s a 10 minute excerpt. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Weekend Extras #1: David Meerman Scott Keynote (partial)", url: "http://www.marketingovercoffee.com/2008/06/29/weekend-extras-1-david-meerman-scott-keynote-partial/" });</script> We had the opportunity to enjoy David Meerman Scott’s keynote at the MarketingProfs conference in June. Here’s a 10 minute excerpt.

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]]> http://www.marketingovercoffee.com/2008/06/29/weekend-extras-1-david-meerman-scott-keynote-partial/feed/ noWe had the opportunity to enjoy David Meerman Scott&#8217;s keynote at the MarketingProfs conference in June. Here&#8217;s a 10 minute excerpt. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid John Wall and Christopher PennWe had the opportunity to enjoy David Meerman Scott&#8217;s keynote at the MarketingProfs conference in June. Here&#8217;s a 10 minute excerpt. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var [...]SHARETHIS.addEntry({ title: "Weekend Extras #1: David Meerman Scott Keynote (partial)", url: "http://www.marketingovercoffee.com/2008/06/29/weekend-extras-1-david-meerman-scott-keynote-partial/" });marketing,podcasting,blogging,new,media,SEO,SEMhttp://api.feedburner.com/awareness/1.0/GetItemData?uri=MarketingOverCoffee&itemurl=http%3A%2F%2Fwww.marketingovercoffee.com%2F2008%2F06%2F29%2Fweekend-extras-1-david-meerman-scott-keynote-partial%2Fhttp://www.marketingovercoffee.com/2008/06/29/weekend-extras-1-david-meerman-scott-keynote-partial/http://blip.tv/scripts/flash/showplayer.swf?enablejs=true&#038;feedurl=http%3A%2F%2Fstudentloan%2Eblip%2Etv%2Frss&#038;file=http%3A%2F%2Fblip%2Etv%2Frss%2Fflash%2F1024749%3Freferrer%3Dblip%2Etv%26source%3D1&#038;showplayerpath=http%3A%2F%2Fblip%2Etv%2Fscripts%2Fflash%2Fshowplayer%2Eswf SEO and Some Filler http://feeds.feedburner.com/~r/MarketingOverCoffee/~3/320232392/ http://www.marketingovercoffee.com/2008/06/25/seo-and-some-filler/#comments Thu, 26 Jun 2008 04:11:53 +0000 john@themshow.com (John Wall and Christopher Penn) http://www.marketingovercoffee.com/?p=98 In this Marketing Over Coffee learn : About getting to page 1 on Google, random stuff like the Social Media Roast and Girl Scout Cookies. All this and more&#8230; Show length 22:45 Listen now: Brought to you by Blue Sky Factory and MarketingProfs 01:19 Ilysa asks for SEO tips for Polymer Clay Productions, think about Wikipedia, Facebook, [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "SEO and Some Filler", url: "http://www.marketingovercoffee.com/2008/06/25/seo-and-some-filler/" });</script> In this Marketing Over Coffee learn :

About getting to page 1 on Google, random stuff like the Social Media Roast and Girl Scout Cookies. All this and more…

Show length 22:45

Listen now:

Brought to you by Blue Sky Factory and MarketingProfs

01:19 Ilysa asks for SEO tips for Polymer Clay Productions, think about Wikipedia, Facebook, and My Space. Do a course at a community college.

06:33 Chris drops some wisdom about TubeMogul

09:27 Do some spring cleaning for your websites

10:15 Chris Strikes Back with another Red Saber special…

12:10 and then calls out SMDBs ragging on MySpace. Cites Chris Brogan’s reality speech at PAB (NSFW - Not Safe for Work!)

13:27 We make it on to PodfinderUK

14:34 Social Media Roast for Scott Monty coming up July 11th

16:14 Dan Ariely’s Predictably Irrational reminded me about Marketing Science

19:42 Girl Scout Cookies

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

Direct Link to File

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]]> http://www.marketingovercoffee.com/2008/06/25/seo-and-some-filler/feed/ noIn this Marketing Over Coffee learn : About getting to page 1 on Google, random stuff like the Social Media Roast and Girl Scout Cookies. All this and more&#8230; Show length 22:45 Listen now: Brought to you by Blue Sky Factory and MarketingProfs 01:19 IlJohn Wall and Christopher PennIn this Marketing Over Coffee learn : About getting to page 1 on Google, random stuff like the Social Media Roast and Girl Scout Cookies. All this and more&#8230; Show length 22:45 Listen now: Brought to you by Blue Sky Factory and MarketingProfs 01:19 Ilysa asks for SEO tips for Polymer Clay Productions, think about Wikipedia, Facebook, [...]SHARETHIS.addEntry({ title: "SEO and Some Filler", url: "http://www.marketingovercoffee.com/2008/06/25/seo-and-some-filler/" });marketing,podcasting,blogging,new,media,SEO,SEMhttp://api.feedburner.com/awareness/1.0/GetItemData?uri=MarketingOverCoffee&itemurl=http%3A%2F%2Fwww.marketingovercoffee.com%2F2008%2F06%2F25%2Fseo-and-some-filler%2Fhttp://www.marketingovercoffee.com/2008/06/25/seo-and-some-filler/http://media.libsyn.com/media/marketingovercoffee/MoC066.mp3 Happy Social Media Birthday, John Wall http://feeds.feedburner.com/~r/MarketingOverCoffee/~3/318854821/ http://www.marketingovercoffee.com/2008/06/24/happy-social-media-birthday-john-wall/#comments Tue, 24 Jun 2008 12:26:19 +0000 john@themshow.com (John Wall and Christopher Penn) http://www.marketingovercoffee.com/?p=97 The series of tubes says it&#8217;s John Wall&#8217;s birthday today, so please wish the better half of Marketing Over Coffee a very happy social media birthday. Footnote: a social media birthday isn&#8217;t necessarily the actual birthday of the person, just when they choose to celebrate and play havoc with databases. Get your coffee delivered! Sign up [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Happy Social Media Birthday, John Wall", url: "http://www.marketingovercoffee.com/2008/06/24/happy-social-media-birthday-john-wall/" });</script> Happy Birthday John Wall

The series of tubes says it’s John Wall’s birthday today, so please wish the better half of Marketing Over Coffee a very happy social media birthday.

Footnote: a social media birthday isn’t necessarily the actual birthday of the person, just when they choose to celebrate and play havoc with databases.

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]]> http://www.marketingovercoffee.com/2008/06/24/happy-social-media-birthday-john-wall/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=MarketingOverCoffee&itemurl=http%3A%2F%2Fwww.marketingovercoffee.com%2F2008%2F06%2F24%2Fhappy-social-media-birthday-john-wall%2Fhttp://www.marketingovercoffee.com/2008/06/24/happy-social-media-birthday-john-wall/ MarketingProfs Keynote Address: Dan Ariely http://feeds.feedburner.com/~r/MarketingOverCoffee/~3/317253719/ http://www.marketingovercoffee.com/2008/06/21/marketingprofs-keynote-address-dan-ariely/#comments Sun, 22 Jun 2008 04:51:53 +0000 john@themshow.com (John Wall and Christopher Penn) http://www.marketingovercoffee.com/?p=96 Dan Ariely, author of Predictably Irrational, delivered the Day 1 Keynote at the MarketingProfs B2B Forum in Boston, Massachusetts: Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "MarketingProfs Keynote Address: Dan Ariely", url: "http://www.marketingovercoffee.com/2008/06/21/marketingprofs-keynote-address-dan-ariely/" });</script> Dan Ariely, author of Predictably Irrational, delivered the Day 1 Keynote at the MarketingProfs B2B Forum in Boston, Massachusetts:

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]]> http://www.marketingovercoffee.com/2008/06/21/marketingprofs-keynote-address-dan-ariely/feed/ noDan Ariely, author of Predictably Irrational, delivered the Day 1 Keynote at the MarketingProfs B2B Forum in Boston, Massachusetts: Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var John Wall and Christopher PennDan Ariely, author of Predictably Irrational, delivered the Day 1 Keynote at the MarketingProfs B2B Forum in Boston, Massachusetts: Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = [...]SHARETHIS.addEntry({ title: "MarketingProfs Keynote Address: Dan Ariely", url: "http://www.marketingovercoffee.com/2008/06/21/marketingprofs-keynote-address-dan-ariely/" });marketing,podcasting,blogging,new,media,SEO,SEMhttp://api.feedburner.com/awareness/1.0/GetItemData?uri=MarketingOverCoffee&itemurl=http%3A%2F%2Fwww.marketingovercoffee.com%2F2008%2F06%2F21%2Fmarketingprofs-keynote-address-dan-ariely%2Fhttp://www.marketingovercoffee.com/2008/06/21/marketingprofs-keynote-address-dan-ariely/http://blip.tv/scripts/flash/showplayer.swf?enablejs=true&#038;feedurl=http%3A%2F%2Fstudentloan%2Eblip%2Etv%2Frss&#038;file=http%3A%2F%2Fblip%2Etv%2Frss%2Fflash%2F1018893%3Freferrer%3Dblip%2Etv%26source%3D1&#038;showplayerpath=http%3A%2F%2Fblip%2Etv%2Fscripts%2Fflash%2Fshowplayer%2Eswf PAB08 Room http://feeds.feedburner.com/~r/MarketingOverCoffee/~3/316887633/ http://www.marketingovercoffee.com/2008/06/21/pab08-room/#comments Sat, 21 Jun 2008 13:30:52 +0000 john@themshow.com (John Wall and Christopher Penn) http://www.marketingovercoffee.com/?p=95 Video Stream: Free Videos by Ustream.TV Chat: .mcrmeebo { display: block; background:url("http://widget.meebo.com/r.gif") no-repeat top right; } .mcrmeebo:hover { background:url("http://widget.meebo.com/ro.gif") no-repeat top right; } Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "PAB08 Room", url: "http://www.marketingovercoffee.com/2008/06/21/pab08-room/" });</script> Video Stream:

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]]> http://www.marketingovercoffee.com/2008/06/21/pab08-room/feed/ noVideo Stream: Free Videos by Ustream.TV Chat: .mcrmeebo { display: block; background:url("http://widget.meebo.com/r.gif") no-repeat top right; } .mcrmeebo:hover { background:url("http://widget.meebo.com/ro.gif") no-repeat top right; } Get your coffee deliJohn Wall and Christopher PennVideo Stream: Free Videos by Ustream.TV Chat: .mcrmeebo { display: block; background:url("http://widget.meebo.com/r.gif") no-repeat top right; } .mcrmeebo:hover { background:url("http://widget.meebo.com/ro.gif") no-repeat top right; } Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var [...]SHARETHIS.addEntry({ title: "PAB08 Room", url: "http://www.marketingovercoffee.com/2008/06/21/pab08-room/" });marketing,podcasting,blogging,new,media,SEO,SEMhttp://api.feedburner.com/awareness/1.0/GetItemData?uri=MarketingOverCoffee&itemurl=http%3A%2F%2Fwww.marketingovercoffee.com%2F2008%2F06%2F21%2Fpab08-room%2Fhttp://www.marketingovercoffee.com/2008/06/21/pab08-room/http://www.ustream.tv/flash/live/1637 Extreme Website Marketing Makeover http://feeds.feedburner.com/~r/MarketingOverCoffee/~3/315079593/ http://www.marketingovercoffee.com/2008/06/18/extreme-website-makeover/#comments Thu, 19 Jun 2008 02:20:42 +0000 john@themshow.com (John Wall and Christopher Penn) 25 summer reading barry schwartz the paradox event and great summer reading 36 correctly configuring a redirect makeover keith monty 00 52 extreme 03 wordpress redirection plugin 12 choice and ted talk predictably irrational 18 http://www.marketingovercoffee.com/?p=94 In this Marketing Over Coffee learn : About getting your website to work for you, how to add energy to your next event, and great summer reading. All this and more&#8230; Show length 22:17 Listen now: Brought to you by Blue Sky Factory and MarketingProfs 00:32 Five Guys in a limo from Scott &#8220;Mustang&#8221; Monty 00:52 Extreme Website [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Extreme Website Marketing Makeover", url: "http://www.marketingovercoffee.com/2008/06/18/extreme-website-makeover/" });</script> In this Marketing Over Coffee learn :

About getting your website to work for you, how to add energy to your next event, and great summer reading. All this and more…

Show length 22:17

Listen now:

Brought to you by Blue Sky Factory and MarketingProfs

00:32 Five Guys in a limo from Scott “Mustang” Monty

00:52 Extreme Website Makeover for Keith - How to make your website work for you

06:36 Correctly configuring a redirect to a blog to not lose Google juice

11:03 WordPress redirection plugin

12:36 Getting started with AdWords

14:40 John T. on how to set up a stage or performance room

17:25 More summer reading Barry Schwartz - The Paradox of Choice and TED Talk,
Dan Ariely’s Predictably Irrational

18:15 MarketingProfs video coming soon, sorry for the wait, Chris has hardware in the shop.

Chris at Podcasters Across Borders and then Podcamp Boston 3

John is not travelling

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

Direct Link to File

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]]> http://www.marketingovercoffee.com/2008/06/18/extreme-website-makeover/feed/ noIn this Marketing Over Coffee learn : About getting your website to work for you, how to add energy to your next event, and great summer reading. All this and more&#8230; Show length 22:17 Listen now: Brought to you by Blue Sky Factory and MarketingProfs John Wall and Christopher PennIn this Marketing Over Coffee learn : About getting your website to work for you, how to add energy to your next event, and great summer reading. All this and more&#8230; Show length 22:17 Listen now: Brought to you by Blue Sky Factory and MarketingProfs 00:32 Five Guys in a limo from Scott &#8220;Mustang&#8221; Monty 00:52 Extreme Website [...]SHARETHIS.addEntry({ title: "Extreme Website Marketing Makeover", url: "http://www.marketingovercoffee.com/2008/06/18/extreme-website-makeover/" });marketing,podcasting,blogging,new,media,SEO,SEMhttp://api.feedburner.com/awareness/1.0/GetItemData?uri=MarketingOverCoffee&itemurl=http%3A%2F%2Fwww.marketingovercoffee.com%2F2008%2F06%2F18%2Fextreme-website-makeover%2Fhttp://www.marketingovercoffee.com/2008/06/18/extreme-website-makeover/http://media.libsyn.com/media/marketingovercoffee/MoC065.mp3 Some more MySpace numbers http://feeds.feedburner.com/~r/MarketingOverCoffee/~3/311210380/ http://www.marketingovercoffee.com/2008/06/13/some-more-myspace-numbers/#comments Fri, 13 Jun 2008 15:10:45 +0000 john@themshow.com (John Wall and Christopher Penn) http://www.marketingovercoffee.com/?p=93 Hat tip to Patrick O&#8217;Keefe&#8217;s blog. • The MySpace homepage has a higher 18-34 composition than any other portal • 25% of Americans are on MySpace • MySpace is the most trafficked website in the US • 12% of all online minutes are spent on MySpace • 13.6% of all internet users in the world are on MySpace • With 15 languages available, MySpace is the most [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Some more MySpace numbers", url: "http://www.marketingovercoffee.com/2008/06/13/some-more-myspace-numbers/" });</script> Hat tip to Patrick O’Keefe’s blog.

• The MySpace homepage has a higher 18-34 composition than any other portal
• 25% of Americans are on MySpace
• MySpace is the most trafficked website in the US
• 12% of all online minutes are spent on MySpace
• 13.6% of all internet users in the world are on MySpace
• With 15 languages available, MySpace is the most translated social network
• MySpace is the place where bands and artists hang out online…over 6 million world wide…to connect with fans and share their music
• On average 300,000 new people sign up to MySpace every day

Mitch Joel recently pointed out that 40% of all moms in the US are on MySpace.

MySpace may be the place for ugly layouts, cripplingly-bad design, and trolls, but it’s also where a HUGE chunk of people are.

If you are marketing online and you’re ignoring MySpace, you are missing the largest of the boats. While size isn’t everything, it’s hard to ignore the 800 pound gorilla, particularly if you can convince said gorilla to pound your competition into the ground.

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