About Data Segmentation, SEO Software, WordPress Exploit Defense! All this and more…

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Show length 26:26

Brought to you by our sponsor Blue Sky Factory

01:41 ReturnPath study on Non-Profits not Geo-targeting Email, Google Local, Yahoo local, InfoUSA Bing Local. Feature your phone number. Zip code archive or here

07:00 Jeff and Eric both said that answering correspondance promptly is an important habit. Diane G wins with Negotiation! She gets Mitch Joel’s Six Pixels of Separation

08:30 Ben asks about social media for small business

12:10 Greg asks about traffic value from Flickr, we go off piste on Photography

17:54 Eric asks about SEO software – SEO Moz Pro Membership, HubSpot, Google Analytics

20:59 Ed finds a Wordpress Hack on MOC.com – Two security plugins: Wordpress Exploit Scanner, Wordpress Security Scan, Shel’s 8 Steps to Clean Up after a Twitter Compromise

23:00 John T’s. ebook on Exhibiting nominated for a MOC Award – he’s landed a speaking gig and an article in a trade rag. Also on the event front – ConstantContact w Event Functionality

24:45 Question of the Week: What’s working for you in local search?

25:10 Upocoming Event Watch: Web 2.Open – Chris presenting on “Doing More with Less”, Podcamp New Hampshire, Dreamforce

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

A Special Interview with Tim Street!

John is off on personal business this week, but do not fear! We have loaded the vault with some exclusive interviews, including this one with online video expert Tim Street (French Maid TV, and Ape Digital).

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Show length 35:28

Brought to you by our sponsor Blue Sky Factory

01:00 Emotion, Spectacle and Story

04:30 French Maid TV and what’s next? And Tim’s eBook – 10 Things You Should Do Before You Upload Your Online Video

06:36 Studios getting involved, Electric Farm’s Gemini Division, and Woke Up Dead

08:28 You Suck at Photoshop

09:20 How would new entertainment be distributed? Perhaps the App Store, perhaps on a new tablet?

11:20 Avoiding the creativity-killing committees

14:04 Common mistakes in hosting

16:36 Using online influencers like iJustine and Felicia Day (The Guild) Do You Want To Date My Avatar?

18:10 Building a library of content that makes you money for years into the future. Branded entertainment vs. Integrated Advertising

24:30 Using vs. Abusing Social Networks and disclosure

27:50 Tips for Online Video – Goals, Emotions, Spectacle and Conflict

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

About B2B vs. B2C, Teaching Marketing, and Win a Copy of Six Pixels of Separation! All this and more…

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Show length 29:45

Brought to you by our sponsor Blue Sky Factory

00:40 Win a copy of Mitch Joel’s Six Pixels of Separation

02:18 Igor makes a loan payment on the Marketing Over Coffee Mobile! and TJ Kirchner asks about Google analytics seminars (Get Avinash’s book)

05:20 John Blue reports in with MarketingProfs report on B2B – Website and Email still king of the hill and Marketing Profs:The State of Social Media executive

summary. John’s Twitter gets hacked

11:20 Matt asks about the differences in inbound marketing for B2B vs B2C. How malleable is human behavior? ChangingMinds.org and “Human Technologies”

16:00 Adam asks about a CMS to manage his website

17:11 Andy teaches Undergrad and Grad Marketing and asks: What would our 8 Week Marketing Course Look like?

23:20 Previous Questions of the Week: What one thing about marketing is extremely important that you did not learn at school? And – Are you an educator? What do most marketers get wrong?

23:40 Question of the Week: What are the not-so-obvious skills you use in Marketing that should be taught? Best answer gets a copy of Six Pixels of Separation!

24:36 Upocoming Event Watch: Blogtoberfest tonight, John has tix! Web 2.Open is coming -only 170 tickets (offered to the mail list first)! Podcamp New Hampshire, Dreamforce, Chris wrap of up Stephen K. Hayes workshop.

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

About Twitter Tools, That We Are Not Lawyers, and How to Have a Life! All this and more…

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Show length 23:40

Brought to you by our sponsor Blue Sky Factory

01:06 Jeff Rutherford sends in an interesting article on why Gourmet Magazine died.

01:56 Everett asks about Twitter tools: Tweetdeck, Seesmic Desktop, Tweetie, Tweetlater (now socialoomph.com), TwitterCounter, Tweepml, TwitterBatcher

05:19 Daniel Johnson, Jr. asks about Bing vs. Google Also how someone might calculate a conversion rate
for a new media project – Check out Chris’ presentation at IMS

09:27 Rocco asks: Is Technorati the most effective resource for locating blogs/bloggers? Blogsearch.Google.com

10:12 Ed Healy asks about setting up a local internet access point in your booth at a trade show or convention. Joel on Software talked about this recently. Chris points out a portable EVDO router

12:45 Todd asks:  Is it possible to patent a specific podcasting strategy? We say it’s not worth the hassle, but we are not lawyers.

15:21 Matt on Boring Day Job vs. Gaming Podcast

19:00 Karthic comments and asks about marketing services. It just needs to be worth talking about.

20:45 Last Week’s Question of the Week: What one thing about marketing is extremely important that you did not learn at school? And – Are you an educator?

21:10 Question of the Week: What do most marketers get wrong?

22:00 BlogWorld register with Marketing Over Coffee 20% off Discount code: MOC20, Upocoming Event Watch: Web 2.Open is coming! MarketingProfs Chicago Oct 20-21, Evocation with An-shu Stephen K. Hayes.

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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Sign up for the Marketing Over Coffee newsletter!

About Twitter Conversions, Email Burn Rate, FTC Disclosure Rules! All this and more…

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Show length 28:36

Brought to you by our sponsor Blue Sky Factory

00:28 John Webster scores top Google results on 9 microsites

01:20 Chris visits Bentley to talk SEO

04:16 Daniel Johnson, Jr. Voicemail on Real Time Twitter Search – Keyword search tool for twitter? Glenn – follow rates in the low 40% for Twitter – Share groups of members on Twitter

09:21 Daniel also asked about clickthrough data: eROI and MarketingSherpa have reports, subtracting out bounces and burn

13:47 E&O Coverage, Whitney Hoffman’s Review of FTC’s Rules on Disclosure

16:31 Mr. Phelps Signs up for Hubspot, Chris at Inbound Marketing Summit

17:31 All American Pet Brands: In eight weeks, the website www.CutestDogCompetition.com has garnered 154,968,689 page views, over 55,721 entries and all are increasing daily

19:02 My order for Mitch’s Book bounced! Tim Street’s – 10 Things You Should Do Before Uploading your Online Video

19:50 Landing page makeover webinar – names changed to protect the guilty, Dreamforce coming soon.

22:03 Seth tip on having your email address up on your site

22:44 MOC Newsletter Test results- Do Email Graphics Matter

25:15 Question of the Week: What one thing about marketing is extremely important that you did not learn at school? And – Are you an educator?

25:55 BlogWorld register with Marketing Over Coffee 20% off Discount code: MOC20

26:00 Upocoming Event Watch: Web 2.Open is coming! MarketingProfs Chicago Oct 20-21, Evocation with An-shu Stephen K. Hayes.

26:22 7 Days of Marketing will open at the end of November, Nominations for the 24th Annual Marketing of Coffee Awards are now open, leave a comment to nominate!

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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Sign up for the Marketing Over Coffee newsletter!

A Special Edition: Discussion with David Meerman Scott! All this and more…

Direct Link to File

Show length 40:11

Brought to you by our sponsor Blue Sky Factory

00:55 Live with David Meerman Scott – Author of The New Rules of Marketing and PR and World Wide Rave

02:12 Social Media Channels become mainstream

03:00 What’s going on at GM, David’s visit there.

07:35 The next big thing? Beware the experts?

16:10 The commoditization of SEO

18:48 The what’s after signalled intent? Mobile? Hyper-local? Behavioral analysis and predictive marketing?

25:30 Seth Godin’s Brands in Public, buying your way in to the conversation

30:00 Not being able to handle the volume vs. your product stinks

33:00 Artifical Intelligence to monitor the twitter conversation, Radian 6 advanced social media marketing

38:00 Inbound Marketing Summit Boston, Eloqua User Conference, Web 2.Open, MarketingProfs Chicago, Evocation with An-shu Stephen K. Hayes, Podcamp Philly.

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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Sign up for the Marketing Over Coffee newsletter!

About AB Testing, Kiva.org, Facebook API! All this and more…

Direct Link to File

Show length 28:02

Brought to you by our sponsor Blue Sky Factory

00:39 Newsletter AB Test, the OPML file is available and the previous newsletter is now live on the site.

04:50 Nigel mentions that the Conference in a Box is hidden away, but really great.

05:20 Sam solves the $100 challenge, the cash goes to Kiva.org after 30 days. We are hooking up Igor Uschenko with a new engine for his cab, you can help!

09:31 Keith Burtis asks about realtime Facebook searches – Workaround with Delicious, or hit the Facebook API

10:58 Jeremy writes in and wants an MOC Nomination: He has a robust Facebook page , YouTube channel, podcast and we even have a pretty heavy email list that has an average of 78% open and 45% click throughs on links. Also buying Hubspot.

11:45 Jeff writes: what is StumbleUpon traffic worth? Also tips on Networking with basic social media

13:48 Elsie’s Yoga Class: Live and Unplugged Podcast. Asks about going from service to self-hosting – Add links with ecto or zoundry raven. Citing your testimonials. Podcamp Pittsburgh?

19:37 Ford doing a cool promotion on the Taurus

21:54 Captcha lawsuit

23:37 David on redirects: Is it a regular site redirect or do you have to host the site on each individual domain?

25:57 Last week Question of The Week: Jeremy said they would appreciate help for the 7 Days of Marketing

26:10 Question of the Week: Do you have any tricks to boost open rates?

26:39 BlogWorld register with Marketing Over Coffee 20% off Discount code: MOC20

26:50 Upocoming Event Watch: Sept 29 webinno – Entrepreneur and marketing/media executive Mike Troiano will host a conversation with a panel of media reporters/columnists/editors including Scott Kirsner of the Boston Globe, Web 2.Open is coming! Inbound Marketing Summit Boston, MarketingProfs Chicago, Evocation with An-shu Stephen K. Hayes, Podcamp Philly.

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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Sign up for the Marketing Over Coffee newsletter!

eBooks for you to read

eBooks are one of our favorite things to share. Why? They don’t cost money, they don’t burn down entire rainforests, they can be shared legally, and they don’t stack up on your desk or nightstand for perpetual ignore-age. Here’s a list of some of ours and others that are worth a few minutes. If you’ve got a Kindle, you can even upload these via the Calibre free software.

Ours

• The Twitter Power Guide. Tired of the endless re-runs of “What is Twitter”, I thought I’d kick it up a notch by creating an eBook of advanced things you can do with Twitter once you’re past the Twitter 101 stage.
• Synchronizing Social Networks. Want to do even more with your social networking experiments? Want to preserve the progress you’ve already made and help keep your social media efforts future-proofed? This is the eBook for you.
• 8 Step Podcast Marketing Guide. Want to get your podcast off the ground? Here’s 8 things to think about and consider as you turn on the microphone.

David Meerman Scott

• The New Rules of Viral Marketing. How word-of-mouse spreads your ideas for free.
• The New Rules of PR. How to create a press release strategy for reaching buyers directly.

Seth Godin

• Tribes Q&A. From Seth’s tribe.
• Flipping the funnel. One book in three flavors.
• Money for nothing, traffic ebook. Secrets of traffic of the web.

If that isn’t enough reading for the beach… you’re spending too much time on the beach.

Too much free time? Watch movies at work!

What if you could have a marketing all-star conference? What if you didn’t have to pay to attend? You don’t. Attend the Marketing Over Coffee Marketing Conference in a Box, direct from your desk, spend nothing, and get distilled marketing power in your head. You’ll find MoC co-host Christopher Penn in some of them, too. Attend the Marketing Conference In A Box!

Want Marketing Over Coffee live at your conferences?

Want more Marketing Over Coffee? Our PodCamp Boston 4 guest episode with CC Chapman and Chris Brogan will be out soon. If you’d like to see Marketing Over Coffee at a marketing event near you, make sure you tell event organizers to set aside a session for us to bring you the goods. If you are an event organizer, contact us at MarketingOverCoffee@gmail.com to arrange all the usual logistics stuff.

Pimping the Coffee

We want you to share Marketing Over Coffee with your friends, coworkers, colleagues, and anyone who will sit still long enough for you to slap some headphones on them. In return, we’ll do our best to keep delivering the goods every week. Please share this email and tell three friends today about Marketing Over Coffee and help them get set up.

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In this Marketing Over Coffee learn :

About Organic SEM vs. Paid, The 7 Days of Marketing, YouTube as Marketing Tool! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC128.mp3]

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Show length 22:54

Brought to you by our sponsor Blue Sky Factory

00:50 Cynthia Barnes asks about buying keywords vs. organic, Wonderwheel, Spyfu.com, and Adwords, Paul Gillin’s Secrets of Social Media Marketing. Why this week’s show title is misspelled by design, or why this could also be the best makreting podcast, too.

07:40 Charles Neville gives a good tip to our Aussie friend Bryan on redirects and custom URLs

08:30 Email eBook nearing final draft, Week after next we are with David Meerman Scott, Sign up for the email newsletter.

09:34 Marketing’s Inside Baseball – On Non-profits, my $100, All you can eat at the smackdown buffet for Charlene Li on Mitch’s Panel, Beth Kanter, Charity Navigator

13:30 For Q4 – The 7 Days of Marketing is Coming

16:20 iPod Nano with Video and YouTube as Marketing Tool and thanks to SBBuzz

18:50 Last week Question of The Week: Daniel Johnson Jr. sends in his Gigadial Channel – Bill said check out Castroller

19:45 Question of the Week: Tell us what charity you would like to work with for The 7 Days of Marketing

20:22 BlogWorld register with Marketing Over Coffee 20% off Discount code: MOC20

21:10 Upocoming Event Watch: Sept 29 webinno – Entrepreneur and marketing/media executive Mike Troiano will host a conversation with a panel of media reporters/columnists/editors including Scott Kirsner of the Boston Globe, Web 2.Open is coming! Inbound Marketing Summit Boston, MarketingProfs Chicago, Evocation with An-shu Stephen K. Hayes.

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

Get your coffee delivered!

Sign up for the Marketing Over Coffee newsletter!

About Social Media ROI, Yahoo Design Patterns, Exclusivity! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC127.mp3]

Direct Link to File

Show length 26:40

Brought to you by our sponsor Blue Sky Factory

00:31 Tim asks if we should prep for the days when New Media is old. Correction – I mention Yahoo in ‘96, actually it was ‘98 (give me a break, I’m OLD)

01:28 Great Social Media ROI Presentation from Olivier Blanchard

05:50 On Gigadial – SPOS 158 – Seth Godin, Charlene Li, David Weinberger, Shelly Palmer – Mitch Joel Interview

06:51 Funny story about Drugstore.com package, podcast listening behaviors.

08:51Yahoo Design Pattern Library

11:01 Marketing photos and link baiting with Creative
Commons, Twitter Linkbaiting and Brandjacking, Naked Julien

17:55 Nuno sends over some stats from the Silk Club in Portugal. Get Avinash’s book, we showcase our global ignorance.

22:35 Last week Question of The Week: Educators using Gigadial

22:57 Question of the Week: Have you used any exclusivity techniques?

23:20 The Economist is having a contest for New Media to find the most exciting, game changing media innovations that will change the way marketers think about reaching consumers.  Twelve finalists will be invited to present their innovation during the Media Convergence forum, taking place in New York City, October 20th-21st, 2009.Entries must be in YouTube video format.  Complete details and rules are available here or email mediaconvergencedemos@economist.com

23:55 Upocoming Event Watch: Sept 29 webinno – Entrepreneur and marketing/media executive Mike Troiano will host a conversation with a panel of media reporters/columnists/editors including Scott Kirsner of the Boston Globe, Web 2.Open is coming! Inbound Marketing Summit Boston, MarketingProfs Chicago, BlogWorld / New Media Expo, Podcamp Philly, Evocation with An-shu Stephen K. Hayes, Boston area? MarketingProfs Virtual Expo on the 16th with Meet and Greet in Boston afterwards.

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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Sign up for the Marketing Over Coffee newsletter!