Marketing Over Coffee

Masters of the Game

john@themshow.com (John Wall and Christopher Penn) — Thu, 02 Sep 2010 01:34:25 +0000

In this Marketing Over Coffee learn :

About tracking Twitter traffic, Google Sitemaps, and Gmail Priority Inbox! All this and more…

Direct Link to File

Show length 22:09

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – New eBook Ultimate Guide to Email

and

Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main
menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

01:50 Questions from the Marketing Over Coffee LinkedIn Group! Everything from Ethics to XML, check out the Job board too.

01:54 How to track inbound links from Twitter

03:33 Should you use a Gmail account when setting up a client with a social media account?

08:25 Everett looking for feedback on XML for a Google Sitemap

09:56 Rewind – What are Google Sitemaps anyway?

11:20 Gmail Priority Inbox debut, and Multiple Inboxes in Gmail Labs

15:36 Apple event prognostication -we are right on iPods and Apple TV

18:25 Game Mechanics Playdeck

20:48 Upcoming Events – SxSW still panel pimping, Inbound Marketing Summit Passes raffled to newsletter subscribers on Labor Day. BlogWorld and New Media Expo Discounted Rates

20:57 Question of the Week – Any Game Mechanics that work for you (see TED talk)? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition BeantownVersion)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Klout it, Klout it, Klout it out loud

john@themshow.com (John Wall and Christopher Penn) — Thu, 26 Aug 2010 02:27:20 +0000

In this Marketing Over Coffee learn :

About Yet again Twitter, why you have no Klout, Magazine format for Blogs! All this and more…

Direct Link to File

Show length 20:06

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – New eBook 50 Ways to Build your Email List

and

Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, multiple extensions, plus emailand text message notification of voicemail all for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

01:22 The Twitpocalypse is August 31

03:50 Klout Scores, Twitter Grader, and other arbitrary measures of how little you are worth.

07:22 Google mentions adding small amounts of copy to modify content to keep it unique

08:56 How often should you submit your XML file to the Google

10:17 Tom asks about Magazine format for Blogs. Never consider MarketingOverCoffee.com a best practice. Doug says white on brown sucks. Check out Risk and Reward TV.

14:03 Marketing Over Coffee LinkedIn Group is hot! (Unsurprisingly) no feedback on Affiliates.

15:37 Upcoming Events – SxSW panel pimping, SES San Francisco wrap up. Inbound Marketing Summit Passes raffled to newsletter subscribers on Labor Day. BlogWorld and New Media Expo Discounted Rates

18:06 Question of the Week – Are you using any social media scoring systems? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Gray Hat Revealed

john@themshow.com (John Wall and Christopher Penn) — Thu, 19 Aug 2010 04:08:25 +0000

In this Marketing Over Coffee learn :

About 10-2-5, Affiliates, Gray Hat Conference, and Fat Smokers! All this and more…

Direct Link to File

Show length 23:47

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – Ultimate Guide to Email

and

Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

02:02 Chris’ Productivity Video: GTD, Inbox Zero, and 10/2/5

04:59 Chris from CustomPlanet asks about informing Google about outdated and high volumes of new pages

06:54 Alan asks about going back and refreshing old blog content

09:19 The Marketing Over Coffee LinkedIn Group asks about Affiliate Program, PostAffiliate Pro is good if you want to self manage. What’s the one SEO book you would take to a desert island with internet access? SEOmoz pdf is the winner.

12:40 Keep your eyes open for The Marketing Over Coffee Gray Hat Seminar

15:01 Interactive movie and storytelling

15:29 David Maister’s Strategy and the Fat Smoker, Greg Verdino’s book now available

17:17 Facebook tagging hack

18:29 Event wrapup, using Google Moderator

22:00 Question of the Week – What are you using for affiliate and referral programs? Tell us! And, why haven’t you bought the MOC app from iTunes yet?

Upcoming Events -Optimization Summit in Dallas, Podcamp Boston, Inbound Marketing Summit Passes raffled to newsletter subscribers on Labor Day (or use CP100 code to get in for $395). BlogWorld and New Media Expo Discounted Rates – 20% off any price, even discounted, if you use MOC20 at checkout.

Ultimate Fashion Statement- The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for automatic download of this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

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What is Gray Hat?

john@themshow.com (John Wall and Christopher Penn) — Thu, 12 Aug 2010 02:00:00 +0000

In this Marketing Over Coffee learn :

About Infographics, Facebook Social Graph API, Mobile Search! All this and more…

Direct Link to File

Show length 26:04

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – Now with Facebook Connect! (and iPad App on the way)

and

Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as
$9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

01:22 Facebook Social Graph API – What info are you giving up? Maybe you shouldn’t be playing those games during work hours.

03:58 Mark called for more stats on Old Spice, bad Old Spice knockoffs (aka Meatball Sundaes)

06:33 Another Mark asks about Mobile Search: My business is based on the web and advertises properties to rent across Europe, is there any way that I could make use of local search?

09:50 Psyched to get a rare plug from Manager Tools

13:45 Laurie from the Marketing Over Coffee LinkedIn Group asks about Wikipedia – Do no follow links give Google Juice?

16:01 Infographics! Thanks for Question of the Week answers: The World Cup, Internet as Subway (thanks Niall), Josh sends a usable website, from Chris: How Google Works, SEO, Best Financial Ones

16:30 Cheap Kindle – does it matter?

17:23 Megan Tweets a link to social media resources for non-profits. It has links to Beth Kanter so it has to be good.

18:05 Twitter “Who to Follow”, Women of Twitter is hot this week

19:28 Guest post on Affiliate Marketing from Jim Kukral

23:10 Question of the Week – Does the “Sith Ninja” nature of the show scare you? Tell us! And, why haven’t you bought the MOC app from iTunes yet?

23:40 Upcoming Events -DC – Emergency Social Data Summit, Optimization Summit in Dallas, Podcamp Boston, Inbound Marketing Summit Passes raffled to newsletter subscribers on Labor Day (or use CP100 code to get in for $395). BlogWorld and New Media Expo Discounted Rates – 20% off any price, even discounted, if you use MOC20 at checkout. The Falmouth Road Race.

Ultimate Fashion Statement- The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for automatic download of this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

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Guest post: affiliate programs 101

john@themshow.com (John Wall and Christopher Penn) — Tue, 10 Aug 2010 10:28:43 +0000

The following is a guest post by Jim Kukral on the basics of finding affiliate programs.

How Do You Find Quality Affiliate Programs?

Whether you’re just starting out as an affiliate, or you’re a master affiliate marketer, it’s important that you know both how to find good programs to promote, and how to stay away from the bad ones. Once you figure this out, you can begin a long and profitable career in the industry in any niche.

Start With The Networks

The best part about finding merchant programs through a network is that they are already vetted by the network, usually. That means that in order to be part of the network, they were required to first off pay a fee, then they were accepted into the network with everyone else. Top quality networks like Shareasale.com pride themselves on the work they do to bring in the good ones, and keep out the bad ones.

Networks don’t let their merchants run a muck either. There are strict guidelines that each merchant must adhere to. One of the biggest being that they will pay their affiliates on time and in full according to the terms of the agreement. Again, Shareasale.com leads the way. They require merchants who want to run programs to pre invest their accounts with funds so that the affiliate is guaranteed to get paid.

However, just because program is in a network doesn’t mean it’s as good as it can be. Sure, they’ll pay you on time, but they may not offer you the best they can. That’s because some merchants don’t see the true value in recruiting top quality affiliates. Some see the affiliate channel as a way to get a bunch of free mentions and links. That’s obviously the wrong way to look at it, and they will fail eventually.

Look for merchants that offer longer than 30-day cookies. That means that if someone clicks on your affiliate link, and doesn’t buy, if they come back within the cookie duration, you still get credit. So if the cookie is only set for a few days you could lose out on the commission. Personally, I like to choose merchants that have lifetime commissions. In other words, if I refer someone to their site, I get to reap the commission from that customer forever. Unless they clear their cookies. (Nothing you can do about that.) The truth is that most people have no idea what cookies are, and don’t care.

Other things to look for in good merchant programs is the existence of an affiliate manager. Unmanaged programs never flourish, while managed programs with dedicated people on staff excel. A good affiliate manager will want to speak to you on the phone, even if you’re new and starting out, and will go out of their way to offer you advice and help. Tip: Seek out the manager of each program you join and ask to speak to them.

Finally, there are many affiliate program managers that will ignore you or auto reject you from joining their programs. Mostly because they don’t understand that even the smallest affiliate can someday blossom into the biggest. It could also be that they don’t want to accept you because you have no clear way to show them how you’re going to promote them. Remember, as an affiliate you are representing their brand. Some big name programs, and smaller ones, are very sensitive to how other people promote them. So if they can’t see how you’re going to do it, they’re not going to let you be a part of it.

The great news is that anyone can begin a successful career as an affiliate. You just have to go out there and look around for programs that match you industry or niche and promote away!

For over 15-years, Jim Kukral has helped small businesses and large companies like Fedex, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how find success on the Web. Jim is the author of the book, “Attention! This Book Will Make You Money”, as well as a professional speaker, blogger and Web business consultant. Find out more by visiting www.JimKukral.com. You can also follow Jim on Twitter @JimKukral.

MoC Disclosure: Jim sent us a copy of his book, which we’ll read sooner or later. We’re still hoping for an obscene amount of money from him with a book title like that.

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Infographics are Big

john@themshow.com (John Wall and Christopher Penn) — Thu, 29 Jul 2010 01:33:16 +0000

In this Marketing Over Coffee learn :

About Infographics, Twitter, Duplicate Content, Twitter! All this and more…

Direct Link to File

Show length 22:21

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – 21st Century Email Marketing Webinar and testing Adobe Captivate

and

Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as
$9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

02:05 Neville sends link on A/B Testing

03:44 Twitter for Salesforce.com

06:04 Glen asks about duplicate content risk for his syndicated travel blog.

09:20 Follow up on Dave Delaney and Griffin A-Frame – John goes with The Loop. App watch – Flipboard, Reeder, Shrek Karting, Newsrack, Cat Piano

11:30 From the web – Webmaster tools tells you about missing pages, Inline media coming from Twitter, Infographics!

12:29 Marketing Over Coffee LinkedIn Group Jen is glad people get kicked out, and maybe a book is a good idea.

16:03 Adobe CS5, impossibly good, is it magic? It can bend spoons.

18:50 Kindle Books pass paper, mobile purchase over $1B

19:47 Question of the Week – Have you seen any great infographics? Tell us! And, why haven’t you bought the MOC app from iTunes yet?

20:20 Upcoming Events - No show next week! DC – Emergency Social Data Summit, Optimization Summit in Dallas, Podcamp Boston, Inbound Marketing Summit Passes raffled to newsletter subscribers on Labor Day (or use CP100 code to get in for $395). BlogWorld and New Media Expo Discounted Rates – 20% off any price, even discounted, if you use MOC20 at checkout.

Ultimate Fashion Statement- The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

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The New Spice Guys

john@themshow.com (John Wall and Christopher Penn) — Thu, 22 Jul 2010 01:25:05 +0000

In this Marketing Over Coffee learn :

About Google Analytics Update, Old Spice, Inbound Links! All this and more…

Direct Link to File

Show length 25:43

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – New eBook 50 Ways to Build your Email List, and 21st Century Email Marketing

and

Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as
$9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

00:30 New Google Webmaster tools, make sure you have a sitemap (like we told you 3 years ago), SEOMoz research on crawling with sitemap

03:50 Has Old Spice guy made an impact?

05:47 Cornelius asks about blog advertising, he has had success with it.- it is not the same as “Buying links”

07:43 Grant Thornton Reports Merger Activity Back to Pre-Recession Levels

09:00 The Facebook Social Media Expert Showdown! Send us money for our book and conference

12:18 Marketing Over Coffee LinkedIn Group talking about buying conference DVD sets. Nobody really watches the shelfware 40-hour DVD set.

13:34 Dave Delaney sent over a Griffin A-Frame as both iPad stand and weapon

15:53 Bob Asks about FB’s ability to filter out people when running a campaign. Shouldn’t we really be talking about filtering IN people?

17:59 Book giveaway finally shipped this weekend, and the Last Marketing Over Coffee Award

18:07 More inbound links showing up in webmaster tools because of caffeine, testing tynt, new skins at Marketing Over Coffee and Ronin Marketeer

22:09 Upcoming Events – DC – Emergency Social Data Summit, Podcamp Boston, Inbound Marketing Summit Passes raffled to newsletter subscribers on Labor Day. BlogWorld and New Media Expo Discounted Rates. I blew off Big Man XV

24:19 Question of the Week – If someone is a published author does that pull any water with you? And, why haven’t you bought the MOC app from iTunes yet?

Ultimate Fashion Statement- The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

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The Marketing Enterprise ROI Inbound Search Engine Optimization Summit

john@themshow.com (John Wall and Christopher Penn) — Thu, 15 Jul 2010 06:17:52 +0000

In this Marketing Over Coffee learn :

About Twitter API Calls, LinkedIn Group, Buying Inbound Links! All this and more…

Direct Link to File

Show length 19:54

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – New eBook 50 Ways to Build your Email List

and

Toll Free Freedom
Virtual PBX – Great for small businesses and marketing campaigns.
Get your own toll free number, a main
menu greeting, multiple extensions, plus email
and text message notification of voicemail all for as little as
$9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

01:07 From the voicemail box – Chris said 5x for white papers behind a reg page, this is contrary to David Meerman Scott?

05:01 Marketing Over Coffee LinkedIn Group is hot! How to get more people to join a LinkedIn group?

09:03
Brian asks: Can relevant link-bait on one page help boost another page if it is linked internally?

12:55 Chicago Mike asks about spammy emails that look like you’ve had a discussion thread going, other email discussion.

16:15 Takeaways from the Online Marketing Summit – Anne Holland’s Which Test Won

18:44 Live Event No-Show Rates – The Marketing Over Coffee 2010 Conference

20:32 Dave Delaney says Griffin is working on some iPad accessories that we would like, and he wants to know if listeners want a discount code. Thanks again to Bettina

21:23 Justin Levy’s book does not suck

24:20 Question of the Week – Do you buy supplementary conference materials if offered (like DVDs of presentations – Check out our free Conference in a Box)? And, why haven’t you bought the MOC app from iTunes yet? Or
The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

27:11 Upcoming Events – Inbound Marketing Summit Passes raffled to newsletter subscribers on Labor Day. BlogWorld and New Media Expo Discounted Rates , Big Man XV!

Check us out on LinkedIn: John; and Chris;. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

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Really, Really Hot

john@themshow.com (John Wall and Christopher Penn) — Thu, 08 Jul 2010 02:28:12 +0000

In this Marketing Over Coffee learn :

About Twitter API Calls, LinkedIn Group, Buying Inbound Links! All this and more…

Direct Link to File

Show length 19:54

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – New eBook 50 Ways to Build your Email List

and

Toll Free Freedom
Virtual PBX – Great for small businesses and marketing campaigns.
Get your own toll free number, a main
menu greeting, multiple extensions, plus email
and text message notification of voicemail all for as little as
$9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

00:48 John scores an iPad, Peekaboo Barn is a big hit, hardware keyboard has Dvorak layout.

02:50 Marketing Over Coffee LinkedIn Group getting some action!

05:05 zrdavis asks via Twitter: Is there any way to search a Keyword with any of the Twitter APIs & filter out tweets w/ links?

06:54 Mary looking for clothing links – The Marketing Over Coffee T-Shirt (and limited edition Beantown Version), if you need to get rid of stuff – scheduleapickup.com, MOC Book Giveaway books shipping soon.

08:05 Todd Defren asks about referring to his white paper as the “Cheaters Guide” (that is the page title).

09:04 Josh asks: Chris, now that you’re out of the student loan business, what are your top three knock-out insights into the college entry demographic?

12:16 Eric asks about buying good inbound links? Webmaster tools now showing a lot more links.

14:18 Last Week’s Question of the Week – Cody says Yelp and Google Local doing better than Facebook, John (listener) says PPC works fine for those in consideration and decision phase. LinkedIn group says Facebook is good.

16:18 Question of the Week – What are your favorite tools for getting demographic info? And, why haven’t you bought the MOC app from iTunes yet?

17:17 Upcoming Events – Inbound Marketing Summit Passes raffled to newsletter subscribers on Labor Day. Online Marketing Summit Events Boston July 7, NYC July 9, BlogWorld and New Media Expo Discounted Rates , Big Man XV!

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

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No doughnut shop this week, but some LinkedIn stuff for you

john@themshow.com (John Wall and Christopher Penn) — Wed, 30 Jun 2010 13:10:23 +0000

John and Chris both have end of quarter madness this week, so the audio version of Marketing Over Coffee is taking a breather.

That said, the LinkedIn group is ramping up! Read the rules below and then join up.

What’s in the group:

We’re starting to put stuff like Question of the Week in there and letting y’all chat amongst yourselves as well.

The rules:

We’re taking a little more interest in our LinkedIn group here, since just about every other marketing group on LI has turned into a giant can of spam, which is not delicious. In order to keep this little island of LinkedIn free of the junk, we’re announcing the following policies:

1. You may be unceremoniously deleted and banned at any time without cause.

2. You may be ceremoniously deleted, banned, and publicly mocked on the show for cause, like trying to fill the group discussion and news with spam, self promotion, etc.

3. Crowdsourced banhammers have been turned on. You can collectively ban posts and flag stuff for attention and removal.

We hope these rules strike fear or at least mild discomfort into the self promoting annoyances that are trolling every other marketing forum.

Click here to join the group.

We look forward to enjoying the coffee with you there.

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