Marketing Over Coffee Marketing Podcast

Barely about the Apple iPad

john@themshow.com (John Wall and Christopher Penn) — Thu, 04 Feb 2010 01:57:19 +0000

In this Marketing Over Coffee learn :

About SEO that works, Troll Patrol, and the Apple iPad! All this and more…

Direct Link to File

Show length 25:09

Brought to you by our sponsor Blue Sky Factory

00:47 What really works in SEO – SEOMoz.org survey on what really works

06:02 SocialMedia Breakfast / LaunchCamp – the punchline is: Win Customers

08:30 Engadget closes comments – when will anonymous trolls be stamped out?

11:54 Results from Wordcamp Boston – WordPress MU code merge, massive scaling of wordpress, WP-supercache

14:50 Jeff from Return Path – Almost 20% of Commercial, Permissioned Emails Never Reached U.S. & Canadian Consumer Inboxes in the Second Half of 2009

16:10 Hardware update – iPad and Eric Schwartzman on the Nexus One not working with Sprint or Verizon

19:30 Tim Street asks why the MOC awards aren’t a coffee mug.

20:45 Question of the Week: What should the Marketing Over Coffee Awards be?

21:19 Chris Lands!

22:57 Upocoming Event Watch: Profs Boston in May

23:28 2nd Edition of the New Rules of Marketing and PR is now out! Has it really been since 2006?

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

Special Interview with Seth Godin

john@themshow.com (John Wall and Christopher Penn) — Tue, 26 Jan 2010 00:00:10 +0000

In this Marketing Over Coffee:

Now with more Seth Godin! We talk about his new book: Linchpin

Direct Link to File

Show length 23:30

Brought to you by our sponsor Blue Sky Factory

00:52 What’s Linchpin about?

02:30 How do entreprenuerial linchpins fit in to large organizations?

05:40 Who are the artists?

06:55 Can you get beyond Dunbar’s Number? Gary V. is using twitter to add two zeros.

08:10 What is The Resistance? What is Emotional Labor?

11:22 Thrashing – a classic Marketing problem, and yes, Duke Nukem! Real artists ship.

14:16 Is there any future for mass media advertising?

15:30 What’s are the trends in privacy?

17:15 Zen Habits – Read Leo’s Blog

18:40 Making dreams come true and having Super Powers

21:12 Where the books come from

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

This interview is part of a series of interviews that you can access on Squidoo.

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FourSquare and Seven Seconds Ago

john@themshow.com (John Wall and Christopher Penn) — Thu, 21 Jan 2010 03:02:42 +0000

In this Marketing Over Coffee learn :

About Google Intelligence, Foursquare, and Great Marketing Books! All this and more…

Direct Link to File

Show length 23:56

Brought to you by our sponsor Blue Sky Factory

00:30 Google Watch – Blogs in Google Local, Virtual Billboards, Event Tracking, optimizing lead forms, Intelligence Beta

08:04 Paul asks what we think about Foursquare – Awards as Variable Ratio Positive Reinforcement, Privacy Questions

13:50 Chris asks if you had 10 sites that would give you links would you opt for long tail or big hit?

14:54 Newsletter 4 dropped – go buy some books, will you?

16:30 Next week’s show will be out early on Monday – we have a big surprise for you. Marketing Over Coffee Award Nominees – Vince is surprised we’re asking people to chip in. Go Amver!

19:08 Upocoming Event Watch: WordCamp Boston, Profs Boston in May, ETC Conference in Feb. and College Goal Sunday on Jan 31, eSDc, Free Agent Update

21:03 Check out the virtual phone system designed for entrepreneurs

22:25 Question of the Week: How much of Google Analytics are you actually using? What percentage?

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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Marketing Over Coffee Newsletter 3

john@themshow.com (John Wall and Christopher Penn) — Mon, 18 Jan 2010 04:11:19 +0000

Newsletter #3 is out on the blog, which means that subscribers to the Marketing Over Coffee newsletter should be getting newsletter #4 in their inboxes shortly.

Marketing Over Coffee Winter Newsletter

Lest we be accused of being complete and total Scrooges, we’ve got four things for you in the holiday edition of the newsletter, none of which are what we promised on the show would be in the next newsletter.

1. We’re posting newsletter #2 with the OPML file for those who missed it on the blog as we do with every newsletter. Our reward to you, the kind folks who actually open and read these emails is getting the newsletter content first.

Get the list:
http://www.marketingovercoffee.com/2009/12/16/marketing-over-coffee-newsletter-2/

2. We’re creating a Marketing Over Coffee community member directory and want you to register yourself in it. We’ll publish a Twitter follow file/guide once everyone’s registered or on January 1, whichever comes first.

3. If you missed it, here’s the complete list of the 12 Days of Marketing Over Coffee. We’ll be turning this into an eBook in the new year, but figured a helpful link collection will get you started.

4. Nominations for the Marketing Over Coffee awards are due by 12/23. Nominate yourself, your company, your blog, whatever. We’ll be doing the award selections before the end of the year, so get your nominations in by 12/23. Simply leave a comment on any of the recent episode blog posts detailing who you’re nominating and why.

http://www.marketingovercoffee.com/2009/12/09/have-you-nominated-us-for-an-award-yet/

5. Finally, we wish you a happy holiday season, no matter what you celebrate.

Want Marketing Over Coffee live at your conferences?

If you’d like to see Marketing Over Coffee at a marketing event near you, make sure you tell event organizers to set aside a session for us to bring you the goods. If you are an event organizer, contact us at MarketingOverCoffee@gmail.com to arrange all the usual logistics stuff.

Pimping the coffee

We want you to share Marketing Over Coffee with your friends, coworkers, colleagues, and anyone who will sit still long enough for you to slap some headphones on them. In return, we’ll do our best to keep delivering the goods every week. Please share this email and tell three friends today about Marketing Over Coffee and help them get set up.

Buying the coffee

Interested in being a sponsor of Marketing Over Coffee and reaching over 5,000 marketing and business professionals a week? Get in touch with us about quarterly sponsorships of the show and how we can work together.

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2010 Marketing Over Coffee Awards Nominees!

john@themshow.com (John Wall and Christopher Penn) — Thu, 14 Jan 2010 04:17:35 +0000

In this Marketing Over Coffee learn :

About Google Adwords PPC Lead Forms, How the Brain Sees Webpages, and Twitter Tools! All this and more…

Direct Link to File

Show length 24:12

Brought to you by our sponsor Blue Sky Factory

00:30 Should you use frames? Check out iFrames

03:30 Google Adwords PPC lead forms in ads is hot. So is Google Public DNS

06:22 #the5

08:15 How our brains interact with online ads

09:52 Dave asks about tracking opens on PDFs

12:58 Jeff sends over news of TwitSweeper, Jeff from Perkett PR asks about Twitter Tools, oneforty.com, Friend or Follow, TweetDeck, Mutuality, TwitterBatcher

17:47 Chris Christensen sends in his review of the Google Phone, correction from last week – Marketing Science not Marketing Experiments

18:50 Marketing Over Coffee Award Nominees, and the one rejected application – John Blue Nominates AOL

Framingham Co-operative Bank

Your Booth is Dead and So is Your Sponsorship

Blogs and Podcasts:

Power to the Small Business by Jay Ehret

The BeanCast by Bob Knorpp

Gray Matter Minute

http://www.TheWeddingMarketingBlog.com

http://buzzmarketingfortech.blogspot.com/

Musician Matthew Ebel

A charity building schools in Cambodia

Manic Mommies Escape! brought over 160 women to Napa Valley.

Jobs-by-Twitter

If you love sports and are interested in the athletes themselves, MVTweet

FrenchMaidTV

Visible Logic – for Best Marketing Web Site for a Graphic Design Studio.

The YES Prep Public Schools

Argentinian Wine http://www.1150wine.com.

Automate Mutual Assistance Vessel Rescue System (Amver)

A platform that helps companies scale caring!

http://www.TheSolutionMovie.com/

House Party

Winners announced next week!

20:20 Chris announces his Free Agency

21:06 Upocoming Event Watch: ETC Conference in Feb. and College Goal Sunday on Jan 31, eSDc

23:07 Question of the Week: What Twitter Tools have you found useful?

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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Facebook, SEO, Google Analytics – New Year?

john@themshow.com (John Wall and Christopher Penn) — Thu, 07 Jan 2010 03:53:57 +0000

In this Marketing Over Coffee learn :

About Facebook for Lead Generation, SEO, Google Analytics! All this and more…

Direct Link to File

Show length 23:28

Brought to you by our sponsor Blue Sky Factory

01:36 Facebook and Lead Gen – 350 Million user accounts, Static FBML, MOC Facebook fan page

05:07 Cheril had a question about MOC 12 days, Day 3 – Google Analytics. Here’s a link to the resource. Now would be a good time to sign up to MOC via email!

00:35 Cal from down under asks about
Web Analytics: An Hour a Day and Web Analytics 2.0: The Art of Online
Accountability and Science of Customer Centricity

06:41 iSlate coming soon, it’s not a Newton. Google Phone

09:07 Dr. Adam and Michael ask about SEO vendors and books

12:45 Fabio from Colombia, South America checks in and is looking at BSF. Notice that we had some slugs we didn’t fix in the newsletter… Amir caught it too. If you are going to try the “Personalize the first paragraph” bulk mail trick – be sure to make sure the hard returns match.

14:10 Kaycee Collins asks about starting a podcast and book reccomendations – how about Marketing Science?

17:15 Copywriting on Menus

19:18 Drew asked about organizations where he can do some pro bono work

20:06 Upocoming Event Watch: Chris at ETC Conference in Feb. and College Goal Sunday on Jan 31

22:15 Question of the Week: What’s hot on your radar and what’s your plan for 2010?

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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The Outakes! The MOC Holiday Special!

john@themshow.com (John Wall and Christopher Penn) — Thu, 31 Dec 2009 04:58:46 +0000

In this Marketing Over Coffee:

Happy Holidays! All this and more…

Direct Link to File

Show length 10:30

It’s the year end special! We clean up all the crap lying around the studio and call it a show! No claymation here, just audio gags!

Special thanks to Ron Ploof for narration (buy his book)!

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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An easy top 10 list for year end blogging

john@themshow.com (John Wall and Christopher Penn) — Tue, 29 Dec 2009 01:25:55 +0000

Looking for some easy juice and content for your year-end blogging? Make a top 10 list of the best posts for the year as found in your Google Analytics traffic stats. (you are using Google Analytics, yes?) Here’s how.

Start a new blog post, obviously.

Go into Analytics. Choose Content > Top Content.

Select your date range to be the entire year. (it’s the little grey arrow on the far right)

Hit Apply. You’ll get a nice list of your top pages. Bonus – if you use a Year/Month/Day format in your URLs and post titles, you can filter just posts for the year.

See each of those little arrowed boxes next to the numbers on the left? Those are links to your posts. Just construct a bulleted list in your blog post of your top 5/10/whatever posts, right click each box, and paste the URLs to your blog post.

Here’s an example of the top 10 Marketing Over Coffee posts for the year:

This kind of list is incredibly popular, easy to construct, and built on reliable data from your Analytics account. Take it to the bank before the New Year!

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Special Interview with Ron Ploof

john@themshow.com (John Wall and Christopher Penn) — Wed, 23 Dec 2009 03:51:23 +0000

In this Marketing Over Coffee:

With the holidays upon us we’ve decided to send out this week’s show a day early so you can take it on your travels. This week, a special interview with Ron Ploof, Author of Read this First

Direct Link to File

Show length 32:22

Brought to you by our sponsor Blue Sky Factory

00:49 What is Read this First?

05:50 Dealing with Change in the Organization

07:40 The action items – what to do to adopt these new communications tools

09:30 Using storytelling to educate

11:00 Check the blog at RonAmok.com, using a book to shorten the sales cycle

13:20 Managing social media from both the client and agency sides

18:00 Embedded Journalists

20:35 Working as a Social Media Evangelist – How to start a Blog program at a large corporation.

24:11 Using video in social media

27:30 Original Research on Scott Monty managing a PR crisis via Twitter

31:00 Leave a comment to tell us why you deserve one of the 5 copies we are giving away.

You can get Ron’s Book via Amazon

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

The most critical flaw in Google Wave

john@themshow.com (John Wall and Christopher Penn) — Sat, 19 Dec 2009 02:12:30 +0000

… not so helpful if you have no Internets… like at the doughnut shop.

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