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	<title>Marketing Over Coffee Marketing Podcast</title>
	
	<link>http://www.marketingovercoffee.com</link>
	<description>This Week in Marketing</description>
	<pubDate>Thu, 02 Jul 2009 04:01:50 +0000</pubDate>
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			<media:copyright>Copyright 2007, John Wall and Christopher Penn</media:copyright><media:thumbnail url="http://www.themshow.com/i/moc.jpg" /><media:keywords>marketing,podcasting,blogging,new,media,SEO,SEM</media:keywords><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Business/Management &amp; Marketing</media:category><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Business/Business News</media:category><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Business</media:category><itunes:owner><itunes:email>john@themshow.com</itunes:email><itunes:name>John Wall and Christopher Penn</itunes:name></itunes:owner><itunes:author>John Wall and Christopher Penn</itunes:author><itunes:explicit>no</itunes:explicit><itunes:image href="http://www.themshow.com/i/moc.jpg" /><itunes:keywords>marketing,podcasting,blogging,new,media,SEO,SEM</itunes:keywords><itunes:subtitle>Marketing Over Coffee</itunes:subtitle><itunes:summary>Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn</itunes:summary><itunes:category text="Business"><itunes:category text="Management &amp; Marketing" /></itunes:category><itunes:category text="Business"><itunes:category text="Business News" /></itunes:category><itunes:category text="Business" /><creativeCommons:license>http://creativecommons.org/licenses/by-nc-nd/2.5/</creativeCommons:license><image><link>http://www.marketingovercoffee.com</link><url>http://www.themshow.com/i/moc.jpg</url><title>Marketing Over Coffee</title></image><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/MarketingOverCoffee" type="application/rss+xml" /><feedburner:emailServiceId>MarketingOverCoffee</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><item>
		<title>Secret Prize Inside!</title>
		<link>http://feedproxy.google.com/~r/MarketingOverCoffee/~3/CFv2lbWBsXE/</link>
		<comments>http://www.marketingovercoffee.com/2009/07/01/secret-prize-inside/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 01:08:35 +0000</pubDate>
		<dc:creator>john@themshow.com (John Wall and Christopher Penn)</dc:creator>
		<br />
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		<description>In this Marketing Over Coffee learn : 
About EventMania, CRM Social Media Hybrids, Twitter Power Tools! All this and more&amp;#8230;

Direct Link to File
Show length 22:53
Brought to you by our sponsors HubSpot and Blue Sky Factory
00:47 More events in June than ever before. Chris At Radian6 event, John at What&amp;#8217;s Next.
01:47  John Blue sends [...]</description>
			<content:encoded><![CDATA[<p><strong> In this Marketing Over Coffee learn : </strong></p>
<p>About EventMania, CRM Social Media Hybrids, Twitter Power Tools! All this and more&#8230;</p>
<p></p>
<p><a href="http://media.libsyn.com/media/marketingovercoffee/MoC117.mp3">Direct Link to File</a></p>
<p>Show length 22:53</p>
<p>Brought to you by our sponsors <a href="http://www.hubspot.com">HubSpot</a> and <a href="http://www.blueskyfactory.com">Blue Sky Factory</a></p>
<p>00:47 More events in June than ever before. Chris At <a href="http://www.radian6.com/cms/home">Radian6</a> event, John at What&#8217;s Next.</p>
<p>01:47  <a href="http://www.trufflemedia.com">John Blue</a> sends Financial Times article on Facebook, privacy, and the EU<br />
privacy regulators: <a href="http://bit.ly/9826z" target="_blank">http://bit.ly/9826z</a> , Chris Brogan and Chris Baggot participating in Blog Indiana Aug 13/14 <a href="http://2009.blogindiana.com/" target="_blank">http://2009.blogindiana.com/</a> Chris endorses <a href="http://www.gourmetpickles.com/pages/home.html">Sechler&#8217;s Pickles</a> and tries to close the Marketing / IT divide.</p>
<p>06:04 The new trinity - CRM, Sales Process and Content</p>
<p>09:34 Def Leppard and Facebook URLs for Pages</p>
<p>12:20 <a href="http://www.mediabuyerplanner.com/entry/43744/supreme-court-decision-paves-way-for-increased-dvr-use/?utm_source=mbp&amp;utm_medium=email&amp;utm_content=textlink&amp;utm_campaign=newsletter">Supreme court refuses to hear case opening up possibility of Network DVR</a></p>
<p>13:20 Twitter  from the command line <a href="http://www.floodgap.com/software/ttytter/">ttytter</a>, and <a href="http://www.buzzom.com">Buzzom</a> to keep your contact list clean</p>
<p>16:44 <a href="http://www.Lowellhumanesociety.org">Lowell Humane Society</a> is looking for some web design help, <a href="http://www.modernmediajapan.com">Terri from Tokyo emails in</a> and we are now 1 degree of separation from <a href="http://www.morrisdayandthetime.com">The Time</a> (maybe)!</p>
<p>17:30 Press releases on post-it notes, <a href="http://www.mediabuyerplanner.com/entry/43719/microsoft-to-offload-razorfish-publicis-possibly-interested/?utm_source=mbp&amp;utm_medium=email&amp;utm_content=textlink&amp;utm_campaign=newsletter">Microsoft to Offload Razorfish</a></p>
<p>19:14 Paul tells <a href="http://www.slideshare.net/phdunay/7-ways-facebook-will-change-your-life">7 ways Facebook will Change Your Life</a></p>
<p>20:47 <strong>Upcoming Event Watch</strong>: <a href="http://www.blogworldexpo.com">BlogWorld / New Media Expo</a>, <a href="http://podcampboston4.eventbrite.com/">Podcamp Boston - Register Now</a>,  <a href="http://inboundmarketingsummit.com">Chris speaking at Inbound Marketing Summit</a>, <a href="http://webinno22.eventbrite.com">WebInno July</a></p>
<p>21:04 <strong>Question of the Week: </strong>Anybody crushing it with Facebook Fan pages?</p>
<p>Check us out on LinkedIn: <a href="http://www.linkedin.com/in/johnjwall">John</a> and <a href="http://www.linkedin.com/in/cspenn">Chris</a></p>
<p><a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=251299460">Sign up for this Podcast in iTunes</a> (and don&#8217;t be afraid to give us a review) also <a href="http://www.gigadial.net/public/station/20076">add the Gigadial Channel</a> for more Podcasts</p>
<p>Our theme song is called <a href="http://www.podshow.com/music/?artist_id=7585">Mellow G by Fonkmasters from the Podsafe Music Network</a>.</p>
<p><b>Get your coffee delivered!</b></p>
<p><a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=251299460"><img src="http://www.marketingovercoffee.com/itunes-moc.png" border="0" alt="Marketing Over Coffee on iTunes"></a> <a href="http://feeds.feedburner.com/marketingovercoffee"><img src="http://www.marketingovercoffee.com/rss-moc.png" border="0" alt="Marketing Over Coffee on RSS"></a> <a href="http://fusion.google.com/add?feedurl=httpThursday//feeds.feedburner.com/marketingovercoffee"><img src="http://www.marketingovercoffee.com/greader-moc.png" border="0" alt="Marketing Over Coffee on Google Reader"></a></p>
<p><b>Sign up for the Marketing Over Coffee newsletter!</b></p>
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			<wfw:commentRss>http://www.marketingovercoffee.com/2009/07/01/secret-prize-inside/feed/</wfw:commentRss>

		<media:content url="http://feedproxy.google.com/~r/MarketingOverCoffee/~5/D0mv9tQ6NFI/MoC117.mp3" fileSize="22016331" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle> In this Marketing Over Coffee learn : About EventMania, CRM Social Media Hybrids, Twitter Power Tools! All this and more&amp;#8230; Direct Link to File Show length 22:53 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:47 More events in June th</itunes:subtitle><itunes:author>John Wall and Christopher Penn</itunes:author><itunes:summary> In this Marketing Over Coffee learn : About EventMania, CRM Social Media Hybrids, Twitter Power Tools! All this and more&amp;#8230; Direct Link to File Show length 22:53 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:47 More events in June than ever before. Chris At Radian6 event, John at What&amp;#8217;s Next. 01:47 John Blue sends [...]</itunes:summary><itunes:keywords>marketing,podcasting,blogging,new,media,SEO,SEM</itunes:keywords><feedburner:origLink>http://www.marketingovercoffee.com/2009/07/01/secret-prize-inside/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/MarketingOverCoffee/~5/D0mv9tQ6NFI/MoC117.mp3" length="22016331" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media.libsyn.com/media/marketingovercoffee/MoC117.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>The Demons of Monetization</title>
		<link>http://feedproxy.google.com/~r/MarketingOverCoffee/~3/mHb2i8FQOo4/</link>
		<comments>http://www.marketingovercoffee.com/2009/06/24/the-demons-of-monetization/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 01:03:52 +0000</pubDate>
		<dc:creator>john@themshow.com (John Wall and Christopher Penn)</dc:creator>
		<br />
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		<description>In this Marketing Over Coffee learn : 
About UX, Monetization, and Passing Page Rank! All this and more&amp;#8230;

Direct Link to File
Show length 23:51
Brought to you by our sponsors HubSpot and Blue Sky Factory
00:27 Chris gives you an exercise: Draw your web page from memory - SEO/UX trick.
04:55 Chris talks Monetization  of Social Media [...]</description>
			<content:encoded><![CDATA[<p><strong> In this Marketing Over Coffee learn : </strong></p>
<p>About UX, Monetization, and Passing Page Rank! All this and more&#8230;</p>
<p></p>
<p><a href="http://media.libsyn.com/media/marketingovercoffee/MoC116.mp3">Direct Link to File</a></p>
<p>Show length 23:51</p>
<p>Brought to you by our sponsors <a href="http://www.hubspot.com">HubSpot</a> and <a href="http://www.blueskyfactory.com">Blue Sky Factory</a></p>
<p>00:27 Chris gives you an exercise: Draw your web page from memory - SEO/UX trick.</p>
<p>04:55 Chris talks Monetization  of Social Media at <a href="http://www.podcastersacrossborders.com">PAB</a></p>
<p>06:15 Ranting about streaming from conferences and the expectations of the<br />
crowd at home that they&#8217;ll get access to the same material as paid attendees.</p>
<p>08:46 You only get one shot, train for it.</p>
<p>10:04 What&#8217;s your hourly paypack on social media?</p>
<p>14:30 Something useful you can actually DO about Iran - find groups setting<br />
up proxy servers and Tor networks that will encrypt traffic.<a href="http://www.torproject.org" target="_blank">www.torproject.org</a></p>
<p>16:58 Jeff asks about  inactive domain names.<br />
Is there anything more sophisticated that should be doing with them?</p>
<p>19:21 <a href="http://www.forimmediaterelease.biz/index.php?/weblog/comments/gary_vaynerchuk_on_the_next_fir_live/">Veynerchuk and Cass on FIR this Friday LIVE</a></p>
<p>20:12 We are looking for a new sponsor, <a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=251299460">vote us up in iTunes</a>, check out <a href="http://www.gigadial.net/public/station/20076">Gigadial</a></p>
<p>20:44 <strong>Question of the Week: </strong>How did you do on the exercise? Did you remember what your site looks like?</p>
<p>21:18 <strong>Upcoming Event Watch</strong>: <a href="http://www.blogworldexpo.com">BlogWorld / New Media Expo</a>, <a href="http://podcampboston4.eventbrite.com/">Podcamp Boston - Register Now</a>,  <a href="http://inboundmarketingsummit.com">Inbound Marketing Summit</a>, <a href="http://radian6rockstars.eventbrite.com/">You already missed Radian 6</a>, but it&#8217;s not too late for <a href="http://whatsnext.eventbrite.com/">Future Forward on Thursday</a> where <a href="http://www.innoeco.com/">Scott Kirsner</a> and <a href="http://www.ontherecordpodcast.com/pr/otro/default.aspx">Eric Schwartzman</a> will be.</p>
<p>Check us out on LinkedIn: <a href="http://www.linkedin.com/in/johnjwall">John</a> and <a href="http://www.linkedin.com/in/cspenn">Chris</a></p>
<p><a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=251299460">Sign up for this Podcast in iTunes</a> (and don&#8217;t be afraid to give us a review) also <a href="http://www.gigadial.net/public/station/20076">add the Gigadial Channel</a> for more Podcasts</p>
<p>Our theme song is called <a href="http://www.podshow.com/music/?artist_id=7585">Mellow G by Fonkmasters from the Podsafe Music Network</a>.</p>
<p><b>Get your coffee delivered!</b></p>
<p><a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=251299460"><img src="http://www.marketingovercoffee.com/itunes-moc.png" border="0" alt="Marketing Over Coffee on iTunes"></a> <a href="http://feeds.feedburner.com/marketingovercoffee"><img src="http://www.marketingovercoffee.com/rss-moc.png" border="0" alt="Marketing Over Coffee on RSS"></a> <a href="http://fusion.google.com/add?feedurl=httpThursday//feeds.feedburner.com/marketingovercoffee"><img src="http://www.marketingovercoffee.com/greader-moc.png" border="0" alt="Marketing Over Coffee on Google Reader"></a></p>
<p><b>Sign up for the Marketing Over Coffee newsletter!</b></p>
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		<media:content url="http://feedproxy.google.com/~r/MarketingOverCoffee/~5/G8hDky_BJDY/MoC116.mp3" fileSize="22952098" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle> In this Marketing Over Coffee learn : About UX, Monetization, and Passing Page Rank! All this and more&amp;#8230; Direct Link to File Show length 23:51 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:27 Chris gives you an exercise: Draw your w</itunes:subtitle><itunes:author>John Wall and Christopher Penn</itunes:author><itunes:summary> In this Marketing Over Coffee learn : About UX, Monetization, and Passing Page Rank! All this and more&amp;#8230; Direct Link to File Show length 23:51 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:27 Chris gives you an exercise: Draw your web page from memory - SEO/UX trick. 04:55 Chris talks Monetization of Social Media [...]</itunes:summary><itunes:keywords>marketing,podcasting,blogging,new,media,SEO,SEM</itunes:keywords><feedburner:origLink>http://www.marketingovercoffee.com/2009/06/24/the-demons-of-monetization/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/MarketingOverCoffee/~5/G8hDky_BJDY/MoC116.mp3" length="22952098" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media.libsyn.com/media/marketingovercoffee/MoC116.mp3</feedburner:origEnclosureLink></item>
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		<title>Time to swap your avatar!</title>
		<link>http://feedproxy.google.com/~r/MarketingOverCoffee/~3/Z4_7_phdSCs/</link>
		<comments>http://www.marketingovercoffee.com/2009/06/17/time-to-swap-your-avatar/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 01:42:46 +0000</pubDate>
		<dc:creator>john@themshow.com (John Wall and Christopher Penn)</dc:creator>
		<br />
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		<description>In this Marketing Over Coffee learn : 
About Facebook Land Grab, Bad Pitches, Badgers! All this and more&amp;#8230;

Direct Link to File
Show length 26:31
Brought to you by our sponsors HubSpot and Blue Sky Factory
00:35 Bing 2% of Search, the new video search is cool
02:40 Get your Facebook name if it&amp;#8217;s not already gone, Facebook v. [...]</description>
			<content:encoded><![CDATA[<p><strong> In this Marketing Over Coffee learn : </strong></p>
<p>About Facebook Land Grab, Bad Pitches, Badgers! All this and more&#8230;</p>
<p></p>
<p><a href="http://media.libsyn.com/media/marketingovercoffee/MoC115.mp3">Direct Link to File</a></p>
<p>Show length 26:31</p>
<p>Brought to you by our sponsors <a href="http://www.hubspot.com">HubSpot</a> and <a href="http://www.blueskyfactory.com">Blue Sky Factory</a></p>
<p>00:35 Bing 2% of Search, the new video search is cool</p>
<p>02:40 Get your Facebook name if it&#8217;s not already gone, Facebook v. Twitter</p>
<p>07:38 <a href="http://media.libsyn.com/media/marketingovercoffee/mocebook-esp.pdf">Sync Social networks ebook now available in Spanish</a>! Thanks to Ricardo from <a href="http://www.amigoaudio.com">AmigoAudio</a>!</p>
<p>09:34 John Cass calls bad pitch by <a href="http://ow.ly/e4TS">Veynerchuck</a></p>
<p>14:20 Should you go for the A-Listers or the B&#8217;s? Who really makes a difference?</p>
<p>15:50 140 Characters Conference - Measuring speaker performance by watching the backchannel</p>
<p>18:26 <a href="http://ronamok.com/2009/06/15/johnson-johnson-does-new-media/">JnJ does new media</a>,talk about blogging comment tools</p>
<p>21:03 Chris calls out the Iranian Twitter Badgers - and John knows the real reason why he hates them.</p>
<p>23:55 <strong>Question of the Week: </strong>What do you think avatar swap does for the world?</p>
<p>24:10 <strong>Upcoming Event Watch</strong>: <a href="http://www.blogworldexpo.com">BlogWorld / New Media Expo</a>, <a href="http://podcampboston4.eventbrite.com/">Podcamp Boston - Register Now</a>, <a href="http://www.podcastersacrossborders.com">Podcasters Across Borders,</a> <a href="http://inboundmarketingsummit.com">Inbound Marketing Summit</a></p>
<p>Check us out on LinkedIn: <a href="http://www.linkedin.com/in/johnjwall">John</a> and <a href="http://www.linkedin.com/in/cspenn">Chris</a></p>
<p><a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=251299460">Sign up for this Podcast in iTunes</a> (and don&#8217;t be afraid to give us a review) also <a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=290933077">add the Gigadial Channel</a> for more Podcasts</p>
<p>Our theme song is called <a href="http://www.podshow.com/music/?artist_id=7585">Mellow G by Fonkmasters from the Podsafe Music Network</a>.</p>
<p><b>Get your coffee delivered!</b></p>
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			<wfw:commentRss>http://www.marketingovercoffee.com/2009/06/17/time-to-swap-your-avatar/feed/</wfw:commentRss>

		<media:content url="http://feedproxy.google.com/~r/MarketingOverCoffee/~5/Vd4lU2k-sn0/MoC115.mp3" fileSize="25511680" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle> In this Marketing Over Coffee learn : About Facebook Land Grab, Bad Pitches, Badgers! All this and more&amp;#8230; Direct Link to File Show length 26:31 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:35 Bing 2% of Search, the new video search</itunes:subtitle><itunes:author>John Wall and Christopher Penn</itunes:author><itunes:summary> In this Marketing Over Coffee learn : About Facebook Land Grab, Bad Pitches, Badgers! All this and more&amp;#8230; Direct Link to File Show length 26:31 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:35 Bing 2% of Search, the new video search is cool 02:40 Get your Facebook name if it&amp;#8217;s not already gone, Facebook v. [...]</itunes:summary><itunes:keywords>marketing,podcasting,blogging,new,media,SEO,SEM</itunes:keywords><feedburner:origLink>http://www.marketingovercoffee.com/2009/06/17/time-to-swap-your-avatar/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/MarketingOverCoffee/~5/Vd4lU2k-sn0/MoC115.mp3" length="25511680" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media.libsyn.com/media/marketingovercoffee/MoC115.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>Twitter Slowdown, Google Wave, Palm Pre, New iPhone and MacBook Pro</title>
		<link>http://feedproxy.google.com/~r/MarketingOverCoffee/~3/QZPGaCJAH38/</link>
		<comments>http://www.marketingovercoffee.com/2009/06/11/twitter-slowdown-google-wave-palm-pre-new-iphone-and-macbook-pro/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 10:27:46 +0000</pubDate>
		<dc:creator>john@themshow.com (John Wall and Christopher Penn)</dc:creator>
		<br />
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		<description>In this Marketing Over Coffee learn : 
About Twitter Slowdown, more on Google Wave, and Gear Watch! All this and more&amp;#8230;

Direct Link to File
Show length 22:31
Brought to you by our sponsors HubSpot and Blue Sky Factory
00:38 MarketingProfs show continues to grow despite economy
01:25 Twitter Growth Stalls according to Mashable. Check out stats from Compete [...]</description>
			<content:encoded><![CDATA[<p><strong> In this Marketing Over Coffee learn : </strong></p>
<p>About Twitter Slowdown, more on Google Wave, and Gear Watch! All this and more&#8230;</p>
<p></p>
<p><a href="http://media.libsyn.com/media/marketingovercoffee/MoC114.mp3">Direct Link to File</a></p>
<p>Show length 22:31</p>
<p>Brought to you by our sponsors <a href="http://www.hubspot.com">HubSpot</a> and <a href="http://www.blueskyfactory.com">Blue Sky Factory</a></p>
<p>00:38 MarketingProfs show continues to grow despite economy</p>
<p>01:25 Twitter Growth Stalls according to Mashable. Check out stats from Compete on social network traffic.</p>
<p>03:39A deeper look at Google Wave</p>
<p>07:23 New Apple Gear, Palm Pre</p>
<p>10:27: <a rel="external nofollow" href="http://interimmarketing.info">Charles</a> asks about ROI of a company blog?</p>
<p>13:35 Google Language Kit</p>
<p>15:08 Marketing Profs B2B event wrapup - Conversion rate on virtual events strong, Get the low hanging fruit before you play around with new tools.</p>
<p>19:54 <strong>Upcoming Event Watch</strong>: Tonight Matthew Ebel event, and Saul Colt in town, <a href="http://podcampboston4.eventbrite.com/">Podcamp Boston - Register Now</a>, <a href="http://www.podcastersacrossborders.com">Podcasters Across Borders,</a> Inbound Marketing Summit</p>
<p>25:59 <strong>Question of the Week: </strong>How are you measuring marketing ROI? Via dollars or Impact?</p>
<p>Check us out on LinkedIn: <a href="http://www.linkedin.com/in/johnjwall">John</a> and <a href="http://www.linkedin.com/in/cspenn">Chris</a></p>
<p><a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=251299460">Sign up for this Podcast in iTunes</a> (and don&#8217;t be afraid to give us a review) also <a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=290933077">add the Gigadial Channel</a> for more Podcasts</p>
<p>Our theme song is called <a href="http://www.podshow.com/music/?artist_id=7585">Mellow G by Fonkmasters from the Podsafe Music Network</a>.</p>
<p><b>Get your coffee delivered!</b></p>
<p><a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=251299460"><img src="http://www.marketingovercoffee.com/itunes-moc.png" border="0" alt="Marketing Over Coffee on iTunes"></a> <a href="http://feeds.feedburner.com/marketingovercoffee"><img src="http://www.marketingovercoffee.com/rss-moc.png" border="0" alt="Marketing Over Coffee on RSS"></a> <a href="http://fusion.google.com/add?feedurl=httpFriday//feeds.feedburner.com/marketingovercoffee"><img src="http://www.marketingovercoffee.com/greader-moc.png" border="0" alt="Marketing Over Coffee on Google Reader"></a></p>
<p><b>Sign up for the Marketing Over Coffee newsletter!</b></p>
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			<wfw:commentRss>http://www.marketingovercoffee.com/2009/06/11/twitter-slowdown-google-wave-palm-pre-new-iphone-and-macbook-pro/feed/</wfw:commentRss>

		<media:content url="http://feedproxy.google.com/~r/MarketingOverCoffee/~5/1GZOnUgu59E/MoC114.mp3" fileSize="21666874" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle> In this Marketing Over Coffee learn : About Twitter Slowdown, more on Google Wave, and Gear Watch! All this and more&amp;#8230; Direct Link to File Show length 22:31 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:38 MarketingProfs show contin</itunes:subtitle><itunes:author>John Wall and Christopher Penn</itunes:author><itunes:summary> In this Marketing Over Coffee learn : About Twitter Slowdown, more on Google Wave, and Gear Watch! All this and more&amp;#8230; Direct Link to File Show length 22:31 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:38 MarketingProfs show continues to grow despite economy 01:25 Twitter Growth Stalls according to Mashable. Check out stats from Compete [...]</itunes:summary><itunes:keywords>marketing,podcasting,blogging,new,media,SEO,SEM</itunes:keywords><feedburner:origLink>http://www.marketingovercoffee.com/2009/06/11/twitter-slowdown-google-wave-palm-pre-new-iphone-and-macbook-pro/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/MarketingOverCoffee/~5/1GZOnUgu59E/MoC114.mp3" length="21666874" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media.libsyn.com/media/marketingovercoffee/MoC114.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>Big Week for Google</title>
		<link>http://feedproxy.google.com/~r/MarketingOverCoffee/~3/-49Ep8WPAZQ/</link>
		<comments>http://www.marketingovercoffee.com/2009/06/03/big-week-for-google/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 00:55:05 +0000</pubDate>
		<dc:creator>john@themshow.com (John Wall and Christopher Penn)</dc:creator>
		<br />
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		<description>In this Marketing Over Coffee learn : 
About lots of Google stuff, Social Signals, and Confirmed Opt-in! All this and more&amp;#8230;

Direct Link to File
Show length 27:15
Brought to you by our sponsors HubSpot and Blue Sky Factory
01:06 SMX - Twitter &amp;#38; social signals are now mandatory for advanced marketers
03:39 Cutts WP Plugins also a new [...]</description>
			<content:encoded><![CDATA[<p><strong> In this Marketing Over Coffee learn : </strong></p>
<p>About lots of Google stuff, Social Signals, and Confirmed Opt-in! All this and more&#8230;</p>
<p></p>
<p><a href="http://media.libsyn.com/media/marketingovercoffee/MoC113.mp3">Direct Link to File</a></p>
<p>Show length 27:15</p>
<p>Brought to you by our sponsors <a href="http://www.hubspot.com">HubSpot</a> and <a href="http://www.blueskyfactory.com">Blue Sky Factory</a></p>
<p>01:06 SMX - Twitter &amp; social signals are now mandatory for advanced marketers</p>
<p>03:39 <a href="http://www.mattcutts.com/blog/seo-for-bloggers/">Cutts WP Plugins</a> also a <a href="http://www.marketingovercoffee.com/2009/06/02/marketing-over-coffee-now-taking-calls-via-google-voice/">new phone number</a> and Google Wave: the Tweetdeck killer?</p>
<p>07:50 Josh asks about confirmed opt-in? Why don&#8217;t we use it? Live show email for <a href="http://www.matthewebel.net">Matthew Ebel</a></p>
<p>12:49 Google Local Business Center</p>
<p><a href="http://www.flickr.com/photos/financialaidpodcast/3589652173/" title="Google Local Business Center - Analytics by Financial Aid Podcast, on Flickr"><img src="http://farm4.static.flickr.com/3585/3589652173_c3253d946a.jpg" width="500" height="283" alt="Google Local Business Center - Analytics" /></a></p>
<p><a href="http://www.flickr.com/photos/financialaidpodcast/3590461510/" title="Google Local Business Center - Analytics by Financial Aid Podcast, on Flickr"><img src="http://farm4.static.flickr.com/3348/3590461510_cc3ccd2f1c.jpg" width="500" height="222" alt="Google Local Business Center - Analytics" /></a></p>
<p>15:25 <a href="http://www.bing.com">Bing</a></p>
<p>16:50 Trish asks about partnering with Charities: <a href="http://www.charitynavigator.org">charitynavigator.org</a></p>
<p>21:50 Everett asks about Twitter Problems</p>
<p>22:48 <strong>Upcoming Event Watch</strong>:E3 and <a href="http://www.xbox.com/en-US/live/projectnatal/">Project Natal</a>, John asks about <a href="http://www.xconomy.com/boston/xsite2009/">xconomy Boston</a>, <a href="http://podcampboston4.eventbrite.com/">Podcamp Boston - Register Now</a>, <a href="http://www.podcastersacrossborders.com">Podcasters Across Borders</a>, <a href="http://www.marketingprofs.com/events/7/conference">MarketingProfs in June</a> (nearly full - discount Code espk7).</p>
<p>25:59 <strong>Question of the Week: </strong>What are you doing in local search?</p>
<p>Check us out on LinkedIn: <a href="http://www.linkedin.com/in/johnjwall">John</a> and <a href="http://www.linkedin.com/in/cspenn">Chris</a></p>
<p><a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=251299460">Sign up for this Podcast in iTunes</a> (and don&#8217;t be afraid to give us a review) also <a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=290933077">add the Gigadial Channel</a> for more Podcasts</p>
<p>Our theme song is called <a href="http://www.podshow.com/music/?artist_id=7585">Mellow G by Fonkmasters from the Podsafe Music Network</a>.</p>
<p><b>Get your coffee delivered!</b></p>
<p><a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=251299460"><img src="http://www.marketingovercoffee.com/itunes-moc.png" border="0" alt="Marketing Over Coffee on iTunes"></a> <a href="http://feeds.feedburner.com/marketingovercoffee"><img src="http://www.marketingovercoffee.com/rss-moc.png" border="0" alt="Marketing Over Coffee on RSS"></a> <a href="http://fusion.google.com/add?feedurl=httpThursday//feeds.feedburner.com/marketingovercoffee"><img src="http://www.marketingovercoffee.com/greader-moc.png" border="0" alt="Marketing Over Coffee on Google Reader"></a></p>
<p><b>Sign up for the Marketing Over Coffee newsletter!</b></p>
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		<title>Marketing Over Coffee now taking calls via Google Voice</title>
		<link>http://feedproxy.google.com/~r/MarketingOverCoffee/~3/RtKN5MPDGtY/</link>
		<comments>http://www.marketingovercoffee.com/2009/06/02/marketing-over-coffee-now-taking-calls-via-google-voice/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 19:47:54 +0000</pubDate>
		<dc:creator>john@themshow.com (John Wall and Christopher Penn)</dc:creator>
		<br />
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		<media:content url="http://feedproxy.google.com/~r/MarketingOverCoffee/~5/9JWI7Ub4REA/webCallButton" fileSize="46011" type="application/x-shockwave-flash" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>Got something to say for the show? Leave us a message. We had some issues with recent calls to the K7 number, so if you called in recently, chances are your message was lost to the depths of the Interwebs. Use the widget to leave another. Get your coffee </itunes:subtitle><itunes:author>John Wall and Christopher Penn</itunes:author><itunes:summary>Got something to say for the show? Leave us a message. We had some issues with recent calls to the K7 number, so if you called in recently, chances are your message was lost to the depths of the Interwebs. Use the widget to leave another. Get your coffee delivered! Sign up for the Marketing Over Coffee [...]</itunes:summary><itunes:keywords>marketing,podcasting,blogging,new,media,SEO,SEM</itunes:keywords><feedburner:origLink>http://www.marketingovercoffee.com/2009/06/02/marketing-over-coffee-now-taking-calls-via-google-voice/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/MarketingOverCoffee/~5/9JWI7Ub4REA/webCallButton" length="46011" type="application/x-shockwave-flash" /><feedburner:origEnclosureLink>https://clients4.google.com/voice/embed/webCallButton</feedburner:origEnclosureLink></item>
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		<title>Yet Another Post About John Wall</title>
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		<comments>http://www.marketingovercoffee.com/2009/05/20/yet-another-post-about-john-wall/#comments</comments>
		<pubDate>Thu, 21 May 2009 01:34:47 +0000</pubDate>
		<dc:creator>john@themshow.com (John Wall and Christopher Penn)</dc:creator>
		<br />
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		<description>In this Marketing Over Coffee learn : 
About Domain Strategy, Measuring Conversions, and John Wall fighting for his life! All this and more&amp;#8230;

Direct Link to File
Show length 23:18
Brought to you by our sponsors HubSpot and Blue Sky Factory
00:42 Everybody votes to go with 1 domain and tries to beat the sandbox
04:54 Case study from [...]</description>
			<content:encoded><![CDATA[<p><strong> In this Marketing Over Coffee learn : </strong></p>
<p>About Domain Strategy, Measuring Conversions, and John Wall fighting for his life! All this and more&#8230;</p>
<p></p>
<p><a href="http://media.libsyn.com/media/marketingovercoffee/MoC112.mp3">Direct Link to File</a></p>
<p>Show length 23:18</p>
<p>Brought to you by our sponsors <a href="http://www.hubspot.com">HubSpot</a> and <a href="http://www.blueskyfactory.com">Blue Sky Factory</a></p>
<p>00:42 Everybody votes to go with 1 domain and tries to beat the sandbox</p>
<p>04:54 Case study from <a href="http://socialmediaboston.org">Boston Social Media Club</a> meeting</p>
<p>06:00 <a href="http://www.roninmarketeer.com/2009/05/19/who-is-john-wall/">Being John Wall</a><strong>: </strong>Fighting for your own name in Google, <a href="http://www.momcentralconsulting.com/index.php/think.html">Mom Central Case Study</a> at Boston SMC</p>
<p>09:47 <a href="http://www.marketingexperiments.com">MECLABS&#8217; Jeanne Hopkins</a> conversion index: Conversion index C=4m+3v-2(i-f)+2a</p>
<p>C= probability of conversion, Motivation highest weight, clarity of   Value, anxiety about entering, Friction of process, Incentive to take   action. You may have problem with the math, but the concepts are dead on.</p>
<p>14:07 Applying  Chirstopher Alexander&#8217;s Principles of Architecture - Function and Form</p>
<p>17:25 Remote Control App - <a href="http://www.salling.com">Sailing Clicker</a></p>
<p>18:35 JL says $150 a month from a good keyword microsite</p>
<p>20:27 Gearing up for the 25th MOC Awards!</p>
<p>21:04    <strong>Upcoming Event Watch</strong>:  <a href="http://podcampboston4.eventbrite.com/">Podcamp Boston - Register Now</a>,   <a href="http://www.podcastersacrossborders.com">Podcasters Across Borders</a>, <a href="http://www.marketingprofs.com/events/7/conference">MarketingProfs in June</a> (Discount Code espk7).</p>
<p>22:26 <strong>Question of the Week: </strong>What factors are important for conversion? Please tell us in the comments.</p>
<p>Check us out on LinkedIn: <a href="http://www.linkedin.com/in/johnjwall">John</a> and <a href="http://www.linkedin.com/in/cspenn">Chris</a></p>
<p><a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=251299460">Sign up for this Podcast in iTunes</a> (and don&#8217;t be afraid to give us a review) also <a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=290933077">add the Gigadial Channel</a> for more Podcasts</p>
<p>Our theme song is called <a href="http://www.podshow.com/music/?artist_id=7585">Mellow G by Fonkmasters from the Podsafe Music Network</a>.</p>
<p><b>Get your coffee delivered!</b></p>
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<p><b>Sign up for the Marketing Over Coffee newsletter!</b></p>
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		<media:content url="http://feedproxy.google.com/~r/MarketingOverCoffee/~5/vQjkYI6wnts/MoC112.mp3" fileSize="22418782" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle> In this Marketing Over Coffee learn : About Domain Strategy, Measuring Conversions, and John Wall fighting for his life! All this and more&amp;#8230; Direct Link to File Show length 23:18 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:42 Ever</itunes:subtitle><itunes:author>John Wall and Christopher Penn</itunes:author><itunes:summary> In this Marketing Over Coffee learn : About Domain Strategy, Measuring Conversions, and John Wall fighting for his life! All this and more&amp;#8230; Direct Link to File Show length 23:18 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:42 Everybody votes to go with 1 domain and tries to beat the sandbox 04:54 Case study from [...]</itunes:summary><itunes:keywords>marketing,podcasting,blogging,new,media,SEO,SEM</itunes:keywords><feedburner:origLink>http://www.marketingovercoffee.com/2009/05/20/yet-another-post-about-john-wall/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/MarketingOverCoffee/~5/vQjkYI6wnts/MoC112.mp3" length="22418782" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media.libsyn.com/media/marketingovercoffee/MoC112.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>Your Kool-Aide Antidote!</title>
		<link>http://feedproxy.google.com/~r/MarketingOverCoffee/~3/InPnsWVDt7E/</link>
		<comments>http://www.marketingovercoffee.com/2009/05/13/your-kool-aide-antidote/#comments</comments>
		<pubDate>Thu, 14 May 2009 00:40:57 +0000</pubDate>
		<dc:creator>john@themshow.com (John Wall and Christopher Penn)</dc:creator>
		<br />
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		<description>In this Marketing Over Coffee learn : 
About Multi-Blogging, Service through Publishing, and Social Media Fears! All this and more&amp;#8230;

Direct Link to File
Show length 23:16
Brought to you by our sponsors HubSpot and Blue Sky Factory
00:30 John Blue mentions shiny objects and asks about Compendium, and mentions Rubel&amp;#8217;s &amp;#8220;End of Destination Web&amp;#8221; (Web 2.0 anyone?)
03:33 [...]</description>
			<content:encoded><![CDATA[<p><strong> In this Marketing Over Coffee learn : </strong></p>
<p>About Multi-Blogging, Service through Publishing, and Social Media Fears! All this and more&#8230;</p>
<p></p>
<p><a href="http://media.libsyn.com/media/marketingovercoffee/MoC111.mp3">Direct Link to File</a></p>
<p>Show length 23:16</p>
<p>Brought to you by our sponsors <a href="http://www.hubspot.com">HubSpot</a> and <a href="http://www.blueskyfactory.com">Blue Sky Factory</a></p>
<p>00:30 <a href="http://www.trufflemedia.com">John Blue</a> mentions shiny objects and asks about Compendium, and mentions Rubel&#8217;s &#8220;<a href="http://www.micropersuasion.com/2009/05/the-end-of-the-destination-web-era.html">End of Destination Web</a>&#8221; (Web 2.0 anyone?)</p>
<p>03:33 B&amp;H Virtual Trade Show coming up - they get it. Sample of HDR image.</p>
<p>06:46 I was too beat to enter links last week, but Chris took care of it, you really need to check it out for your SEO toolkit. And check out the Scott Monty Roast.</p>
<p>07:00 What concerns you most about new media? John says infinite supply is a small problem, Chris thinks about single points of failure (beat it with the eBook).</p>
<p>13:32 NEDMA show and  Postal Rate Increase</p>
<p>16:10 Fat Kindle DX</p>
<p>18:26 Julie asks about how  to find your company&#8217;s &#8220;digital center/heart&#8221;</p>
<p>21:00    <strong>Upcoming Event Watch</strong>: Winners of seats to the Inbound Marketing Summit, Doug reported back and had a great show, he has some killer notes and I&#8217;m not sure what to do with them. Learn from <a href="http://twitter.com/chrisbrogan">Chris Brogan</a>, <a href="http://www.webinknow.com">David Meerman Scott</a>, <a href="http://paulgillin.com">Paul Gillin</a>. Also coming up: Podcamp Boston,   <a href="http://www.podcastersacrossborders.com">Podcasters Across Borders</a>, <a href="http://www.marketingprofs.com/events/7/conference">MarketingProfs in June</a> (Discount Code espk7).</p>
<p>22:00 <strong>Question of the Week: </strong>Do you build one strong domain or do you set up multiple blogs on multiple domains? Which is more important? Please tell us in the comments.</p>
<p>Check us out on LinkedIn: <a href="http://www.linkedin.com/in/johnjwall">John</a> and <a href="http://www.linkedin.com/in/cspenn">Chris</a></p>
<p><a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=251299460">Sign up for this Podcast in iTunes</a> (and don&#8217;t be afraid to give us a review) also <a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=290933077">add the Gigadial Channel</a> for more Podcasts</p>
<p>Our theme song is called <a href="http://www.podshow.com/music/?artist_id=7585">Mellow G by Fonkmasters from the Podsafe Music Network</a>.</p>
<p><b>Get your coffee delivered!</b></p>
<p><a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=251299460"><img src="http://www.marketingovercoffee.com/itunes-moc.png" border="0" alt="Marketing Over Coffee on iTunes"></a> <a href="http://feeds.feedburner.com/marketingovercoffee"><img src="http://www.marketingovercoffee.com/rss-moc.png" border="0" alt="Marketing Over Coffee on RSS"></a> <a href="http://fusion.google.com/add?feedurl=httpThursday//feeds.feedburner.com/marketingovercoffee"><img src="http://www.marketingovercoffee.com/greader-moc.png" border="0" alt="Marketing Over Coffee on Google Reader"></a></p>
<p><b>Sign up for the Marketing Over Coffee newsletter!</b></p>
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		<media:content url="http://feedproxy.google.com/~r/MarketingOverCoffee/~5/kPIZFDnoxjQ/MoC111.mp3" fileSize="22386181" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle> In this Marketing Over Coffee learn : About Multi-Blogging, Service through Publishing, and Social Media Fears! All this and more&amp;#8230; Direct Link to File Show length 23:16 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:30 John Blue men</itunes:subtitle><itunes:author>John Wall and Christopher Penn</itunes:author><itunes:summary> In this Marketing Over Coffee learn : About Multi-Blogging, Service through Publishing, and Social Media Fears! All this and more&amp;#8230; Direct Link to File Show length 23:16 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:30 John Blue mentions shiny objects and asks about Compendium, and mentions Rubel&amp;#8217;s &amp;#8220;End of Destination Web&amp;#8221; (Web 2.0 anyone?) 03:33 [...]</itunes:summary><itunes:keywords>marketing,podcasting,blogging,new,media,SEO,SEM</itunes:keywords><feedburner:origLink>http://www.marketingovercoffee.com/2009/05/13/your-kool-aide-antidote/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/MarketingOverCoffee/~5/kPIZFDnoxjQ/MoC111.mp3" length="22386181" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media.libsyn.com/media/marketingovercoffee/MoC111.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>Missing Links Edition</title>
		<link>http://feedproxy.google.com/~r/MarketingOverCoffee/~3/Sli_VqOu6JA/</link>
		<comments>http://www.marketingovercoffee.com/2009/05/06/missing-links-edition/#comments</comments>
		<pubDate>Thu, 07 May 2009 03:00:34 +0000</pubDate>
		<dc:creator>john@themshow.com (John Wall and Christopher Penn)</dc:creator>
		<br />
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		<description>In this Marketing Over Coffee learn : 
About the Basic SEO Toolkit, Twitter, News for Free on Your Kindle! All this and more&amp;#8230;

Direct Link to File
Show length 18:59
Brought to you by our sponsors HubSpot and Blue Sky Factory
00:55 PRSA wrap up - (MOC in video), there&amp;#8217;s more than the field of dreams.
02:42 Basic SEO [...]</description>
			<content:encoded><![CDATA[<p><strong> In this Marketing Over Coffee learn : </strong></p>
<p>About the Basic SEO Toolkit, Twitter, News for Free on Your Kindle! All this and more&#8230;</p>
<p></p>
<p><a href="http://media.libsyn.com/media/marketingovercoffee/MoC110.mp3">Direct Link to File</a></p>
<p>Show length 18:59</p>
<p>Brought to you by our sponsors <a href="http://www.hubspot.com">HubSpot</a> and <a href="http://www.blueskyfactory.com">Blue Sky Factory</a></p>
<p>00:55 <a href="http://www.prsa.org/PDseminars/DisplayEvent.cfm?semID=424">PRSA</a> wrap up - (MOC in video), there&#8217;s more than the field of dreams.</p>
<p>02:42 Basic SEO Toolkit, Website Grader, Google Analytics, 4Q, SEOMOZ, Master SEO Checklist - Search Engine Guide Andy Beale, Avinash&#8217;s Blog, Cutts&#8217; Blog, Adwords Keyword Tool, Google Insights and Trends</p>
<p>Basic SEO Toolkit</p>
<p>Use:</p>
<p><a href="http://website.grader.com/wsgid/2918542/default.aspx">http://website.grader.com/wsgid/2918542/default.aspx</a><br />
<a href="https://www.google.com/webmasters/tools/">https://www.google.com/webmasters/tools/</a><br />
<a href="http://www.google.com/analytics">http://www.google.com/analytics</a><br />
<a href="http://4q.iperceptions.com/">http://4q.iperceptions.com/</a><br />
<a href="http://www.seomoz.org">http://www.seomoz.org</a></p>
<p>Master SEO Checklist for any site launch:</p>
<p><a href="http://www.searchengineguide.com/stoney-degeyter/the-best-damn-web-marketing-checklist-pe.php">http://www.searchengineguide.com/stoney-degeyter/the-best-damn-web-marketing-checklist-pe.php</a></p>
<p>Read:</p>
<p><a href="http://www.kaushik.net/avinash/">http://www.kaushik.net/avinash/</a></p>
<p>What to name pages:<br />
<a href="https://adwords.google.com/select/KeywordToolExternal">https://adwords.google.com/select/KeywordToolExternal</a></p>
<p>Determining when to blog/write/post about things:<br />
<a href="http://www.google.com/insights/search/#">http://www.google.com/insights/search/#</a><br />
<a href="http://www.google.com/trends">http://www.google.com/trends</a></p>
<p>05:20 Check out some of our Greatest Hits - Conversations with <a href="http://www.marketingovercoffee.com/2008/07/30/live-with-david-meerman-scott-at-podcamp-boston-3/">David Meerman Scott</a>, <a href="http://www.marketingovercoffee.com/2009/02/08/weekend-edition-interview-with-james-connor/">James Connor</a>, and <a href="http://www.marketingovercoffee.com/2008/10/23/seth-godin-on-tribes/">Seth Godin on Tribes</a>.</p>
<p>06:30 Chris at NEDMA now, Facebook beating MySpace 2:1</p>
<p>09:06 <a href="http://kogibbq.com">Kogi taco truck</a> - Korean BBQ Tacos announce where they will be on twitter (20k followers), the web shifting by at synchronous? WoW gaining steam? <a href="http://www.chrisbrogan.com/how-many-chores-does-it-all-add/">Brogan on Overhead</a>.</p>
<p>14:18 <a href="http://www.christopherspenn.com/2009/05/04/turning-your-kindle-into-the-best-newsstand-ever-for-free/">Calibre - Creates eBooks of RSS feed</a></p>
<p>16:45    <strong>Upcoming Event Watch</strong>: Winners of seats to the Inbound Marketing Summit -  Learn from <a href="http://twitter.com/chrisbrogan">Chris Brogan</a>, <a href="http://www.webinknow.com">David Meerman Scott</a>, <a href="http://paulgillin.com">Paul Gillin</a>. Craig, one of the ticket winners, asks if there&#8217;s any questions for the event. Also coming up:  <a href="http://www.podcastersacrossborders.com">Podcasters Across Borders</a>, <a href="http://www.marketingprofs.com/events/7/conference">MarketingProfs in June</a> (Discount Code espk7), <a href="http://www.nedma.com/annual-conference/">NEDMA</a></p>
<p>17:33 <strong>Question of the Week: </strong>What&#8217;s in your basic SEO toolkit? Please tell us in the comments.</p>
<p>Check us out on LinkedIn: <a href="http://www.linkedin.com/in/johnjwall">John</a> and <a href="http://www.linkedin.com/in/cspenn">Chris</a></p>
<p><a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=251299460">Sign up for this Podcast in iTunes</a> (and don&#8217;t be afraid to give us a review) also <a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=290933077">add the Gigadial Channel</a> for more Podcasts</p>
<p>Our theme song is called <a href="http://www.podshow.com/music/?artist_id=7585">Mellow G by Fonkmasters from the Podsafe Music Network</a>.</p>
<p><b>Get your coffee delivered!</b></p>
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			<wfw:commentRss>http://www.marketingovercoffee.com/2009/05/06/missing-links-edition/feed/</wfw:commentRss>

		<media:content url="http://feedproxy.google.com/~r/MarketingOverCoffee/~5/vy-0rNXVCeU/MoC110.mp3" fileSize="18277642" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle> In this Marketing Over Coffee learn : About the Basic SEO Toolkit, Twitter, News for Free on Your Kindle! All this and more&amp;#8230; Direct Link to File Show length 18:59 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:55 PRSA wrap up - (MOC</itunes:subtitle><itunes:author>John Wall and Christopher Penn</itunes:author><itunes:summary> In this Marketing Over Coffee learn : About the Basic SEO Toolkit, Twitter, News for Free on Your Kindle! All this and more&amp;#8230; Direct Link to File Show length 18:59 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:55 PRSA wrap up - (MOC in video), there&amp;#8217;s more than the field of dreams. 02:42 Basic SEO [...]</itunes:summary><itunes:keywords>marketing,podcasting,blogging,new,media,SEO,SEM</itunes:keywords><feedburner:origLink>http://www.marketingovercoffee.com/2009/05/06/missing-links-edition/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/MarketingOverCoffee/~5/vy-0rNXVCeU/MoC110.mp3" length="18277642" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media.libsyn.com/media/marketingovercoffee/MoC110.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>Last Train to TransCentral Edition</title>
		<link>http://feedproxy.google.com/~r/MarketingOverCoffee/~3/jvoQ91wS1AU/</link>
		<comments>http://www.marketingovercoffee.com/2009/04/29/last-train-to-transcentral-edition/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 02:02:22 +0000</pubDate>
		<dc:creator>john@themshow.com (John Wall and Christopher Penn)</dc:creator>
		<br />
<b>Warning</b>:  Invalid argument supplied for foreach() in <b>/nfs/c01/h10/mnt/35976/domains/marketingovercoffee.com/html/wp-content/plugins/autometa/autometa.php</b> on line <b>364</b><br />

		<category><![CDATA[Podcast]]></category>

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		<description>In this Marketing Over Coffee learn : 
About Watching Swine Flu, Crowdsourcing, and Demand Generation! All this and more&amp;#8230;

Direct Link to File
Show length 18:37
Brought to you by our sponsors HubSpot and Blue Sky Factory
01:08 Swine Flu and the CDC on Twitter
02:24 Semi-Automatic Pipes to filter twitter
04:40 Joseph Fosco writes in on audio and The [...]</description>
			<content:encoded><![CDATA[<p><strong> In this Marketing Over Coffee learn : </strong></p>
<p>About Watching Swine Flu, Crowdsourcing, and Demand Generation! All this and more&#8230;</p>
<p></p>
<p><a href="http://media.libsyn.com/media/marketingovercoffee/MoC109.mp3">Direct Link to File</a></p>
<p>Show length 18:37</p>
<p>Brought to you by our sponsors <a href="http://www.hubspot.com">HubSpot</a> and <a href="http://www.blueskyfactory.com">Blue Sky Factory</a></p>
<p>01:08 Swine Flu and the <a href="http://twitter.com/CDCemergency">CDC on Twitter</a></p>
<p>02:24 <a href="http://www.christopherspenn.com/2009/04/24/identifying-and-nuking-twitter-spammers/">Semi-Automatic Pipes to filter twitter</a></p>
<p>04:40 <a href="http://josephfosco.com/">Joseph Fosco</a> writes in on audio and <a href="http://www.thelogofactory.com/logo_blog/index.php/anti-spec-work-parable/">The risk of crowdsourcing your logo</a></p>
<p>07:00 <a href="http://blog.ex3solutions.com">Mark has been covering SMS and QR codes</a>, among other things as part of digital signage, <a href="http://en.wikipedia.org/wiki/5150_(album)">5150 Reference</a></p>
<p>07:50  Dennis Murray, a <a href="http://www.dennismurrayphotography.com">sports photographer in Atlanta</a> talks local search sparks discussion on awarness vs. creating demand</p>
<p>10:41 Reaching reporters and analysts with social media and becoming your own publisher.</p>
<p>13:26 Building a Scoble or a Monty, speaking on behalf of the organization and the politics that entails.</p>
<p>16:35    <strong>Upcoming Event Watch</strong>: Winners of seats to the Inbound Marketing Summit - <a href="http://www.craigbaerwaldt.com">Craig</a> scores the last ticket to Dallas.  Learn from <a href="http://twitter.com/chrisbrogan">Chris Brogan</a>, <a href="http://www.webinknow.com">David Meerman Scott</a>, <a href="http://paulgillin.com">Paul Gillin</a>. Also coming up: <a href="http://www.prsa.org/PDseminars/DisplayEvent.cfm?semID=424">PRSA in NYC</a>, <a href="http://www.podcastersacrossborders.com">Podcasters Across Borders</a>, <a href="http://www.marketingprofs.com/events/7/conference">MarketingProfs in June</a> (Discount Code espk7), <a href="http://www.nedma.com/annual-conference/">NEDMA</a>, <a href="http://www.collegegoalsundayusa.org/about/NASFAA.asp">National College Goal Sunday</a>.</p>
<p>17:33 <strong>Question of the Week: </strong>What are you doing to use Social Media to reach reporters and analysts?</p>
<p>Check us out on LinkedIn: <a href="http://www.linkedin.com/in/johnjwall">John</a> and <a href="http://www.linkedin.com/in/cspenn">Chris</a></p>
<p><a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=251299460">Sign up for this Podcast in iTunes</a> (and don&#8217;t be afraid to give us a review) also <a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=290933077">add the Gigadial Channel</a> for more Podcasts</p>
<p>Our theme song is called <a href="http://www.podshow.com/music/?artist_id=7585">Mellow G by Fonkmasters from the Podsafe Music Network</a>.</p>
<p><b>Get your coffee delivered!</b></p>
<p><a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=251299460"><img src="http://www.marketingovercoffee.com/itunes-moc.png" border="0" alt="Marketing Over Coffee on iTunes"></a> <a href="http://feeds.feedburner.com/marketingovercoffee"><img src="http://www.marketingovercoffee.com/rss-moc.png" border="0" alt="Marketing Over Coffee on RSS"></a> <a href="http://fusion.google.com/add?feedurl=httpThursday//feeds.feedburner.com/marketingovercoffee"><img src="http://www.marketingovercoffee.com/greader-moc.png" border="0" alt="Marketing Over Coffee on Google Reader"></a></p>
<p><b>Sign up for the Marketing Over Coffee newsletter!</b></p>
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		<media:content url="http://feedproxy.google.com/~r/MarketingOverCoffee/~5/jKEhqMJkYV8/MoC109.mp3" fileSize="17924885" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle> In this Marketing Over Coffee learn : About Watching Swine Flu, Crowdsourcing, and Demand Generation! All this and more&amp;#8230; Direct Link to File Show length 18:37 Brought to you by our sponsors HubSpot and Blue Sky Factory 01:08 Swine Flu and the CDC o</itunes:subtitle><itunes:author>John Wall and Christopher Penn</itunes:author><itunes:summary> In this Marketing Over Coffee learn : About Watching Swine Flu, Crowdsourcing, and Demand Generation! All this and more&amp;#8230; Direct Link to File Show length 18:37 Brought to you by our sponsors HubSpot and Blue Sky Factory 01:08 Swine Flu and the CDC on Twitter 02:24 Semi-Automatic Pipes to filter twitter 04:40 Joseph Fosco writes in on audio and The [...]</itunes:summary><itunes:keywords>marketing,podcasting,blogging,new,media,SEO,SEM</itunes:keywords><feedburner:origLink>http://www.marketingovercoffee.com/2009/04/29/last-train-to-transcentral-edition/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/MarketingOverCoffee/~5/jKEhqMJkYV8/MoC109.mp3" length="17924885" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media.libsyn.com/media/marketingovercoffee/MoC109.mp3</feedburner:origEnclosureLink></item>
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