Latest Resources from Marketingpower

Consumer_Testimonials_as_Self-Generated_Advertisements

Meghan Keate — Wed, 29 Oct 2008 20:43:46 GMT

Title: Consumer Testimonials as Self-Generated Advertisements

Description: The authors investigate whether writing product testimonials causes consumers to inflate their product evaluations.

Content Tag Keywords: Testimonial solicitations, MSI, marketing tool, testimonial, product evaluations

Todays_SocialSphere_It_is_About_Conversations_Not_Campaigns

Nancy Pekala — Fri, 12 Jun 2009 14:49:49 GMT

Title: Today’s SocialSphere: It’s About Conversations, Not Campaigns

Description: Want to succeed in today’s online socialsphere? Start by removing the word “campaign” from your vocabulary. A panel of social media experts provide their best advice for succeeding in social.

Content Tag Keywords: social networking, social media, Izea, brand marketing

Packaging_Made_Perfect

Ryan Merrill — Fri, 29 May 2009 14:44:00 GMT

Title: Packaging Made Perfect: Breakthroughs with Left and Right Brain Brainstorming

Description: After spending 100 years in the same yellow box, Argo Corn Starch received a major makeover thanks to innovative qualitative techniques using left-brain and right-brain brainstorming that led to packaging breakthroughs.

Listen_Up

Ryan Merrill — Fri, 29 May 2009 14:57:25 GMT

Title: Listen Up! Insights from Online Consumer Conversations Expand Research Role

Description: It is important for market researchers today to listen more closely to consumers even at a time when the level of noise has become heightened making it more challenging to discern quality consumer insights.

Infiniti_and_Beyond

Ryan Merrill — Fri, 29 May 2009 14:48:48 GMT

Title: Infiniti and Beyond: Laddering Up to New Product Success

Description: How can you connect customer values to those of the brand when embarking on new innovations? That is the challenge Nissan faced recently when it was evaluating various technology features for its Infiniti brand.

Word_of_Mouth_by_Brand_Evangelists

Ryan Merrill — Thu, 12 Mar 2009 16:53:00 GMT

Title: Harnessing the Power of Word of Mouth by Recruiting an Army of Brand Evangelists

Description: The challenge for many companies is to identify top influencers, to recruit, engage and unleash them as brand evangelists, and to then track the impact of their words and actions over time.

Content Tag Keywords: blog, peer-to-peer, peer-to-peer network, discussion forum, social media, word of mouth, Tremor, BzzAgent, evangelist marketing, brand evangelism, Kraft, General Mills

Tailor-Made_CRM_Best_Practices

Ryan Merrill — Thu, 12 Mar 2009 16:52:48 GMT

Title: Tailor-Made CRM: Best Practices in Customization, Configuration, and Integration

Description: Aberdeen surveyed more than 170 companies to discover how customized CRM solutions increase topline revenue without consuming profits.

Content Tag Keywords: CRM, customer resource management, information management, data collection

Socialtext

Ryan Merrill — Thu, 12 Mar 2009 16:52:59 GMT

Title: Socialtext Gets the (Enterprise) Message

Description: The organizational reliance on email as the primary collaboration tool amongst employees has businesses searching for new ways for employees to quickly and efficiently exchange information.

Content Tag Keywords: email, e-mail, inbox, employee, Socialtext, social network

SocialMediaMarketingTheLatestBuzzonWordofMouth

Ryan Merrill — Thu, 12 Mar 2009 16:52:47 GMT

Title: Social Media Marketing: The Latest Buzz on Word of Mouth

Description: When companies use word of mouth correctly they are able to improve their performance.

Content Tag Keywords: Aberdeen, WOM, social media marketing, word of mouth, best-in-class, ROMI, PACE Model, Maturity Class Framework, effectiveness

Sales_Analytics

Ryan Merrill — Thu, 12 Mar 2009 16:52:54 GMT

Title: Sales Analytics: Hitting the Forecast Bulls-Eye

Description: This report explains why Best-in-Class companies work smarter rather than harder, creating more focused and effective selling activity.

Content Tag Keywords: CRM, sales analytics, forecast, forecasting, SFA, Best-In-Class