Latest Resources from Marketingpower

members-only-webcast-how-to-run-a-mobile-study-71513

Karen Gwynne — Tue, 14 May 2013 19:00:58 GMT

Title: AMA Members Only Webcast - How to Run a Mobile Usability Study

Description: This Webinar offers a hands-on description of how to plan, moderate, and run a usability study – from the point of view of running studies on mobile devices.

Content Tag Keywords: Marketing Research Mobile Marketing Social Media Surveys

Event Start Date: 7/15/2013 12:00 PM

Event End Date: 7/15/2013 1:00 PM

members-only-webcast-how-to-crowdfund-062413

Karen Gwynne — Tue, 07 May 2013 15:13:47 GMT

Title: AMA Members Only Webcast - How to Use Crowdfunding to Raise Money for Any Non-Profit

Description: In this multimedia webinar, Joe Garecht will walk you through the steps that non-profits can take to set-up, market and operate a successful crowdfunding campaign.

Content Tag Keywords: Marketing Communications Marketing Campaigns kickstarter crowdfunding Nonprofit Fundraising

Event Start Date: 6/24/2013 12:00 PM

Event End Date: 6/24/2013 1:00 PM

Career-Webcast-Becoming-a-Subject-Matter-Expert-Establishing-Thought-Leadership

Lynn Brown — Mon, 20 May 2013 16:11:36 GMT

Title: Career Webcast: Becoming a Subject Matter Expert: Establishing Thought Leadership

Description: Career development webcast offering advice on how to establish yourself as a SME.

Content Tag Keywords: thought leadership, subject matter expert

Event Start Date: 6/24/2013 11:00 AM

Event End Date: 6/24/2013 12:00 AM

how-to-generate-leads-with-webinars-the-sales-team-will-love-061313

Karen Gwynne — Tue, 07 May 2013 15:31:33 GMT

Title: How to Generate Leads With Webinars the Sales Team Will Love

Description: Research shows that marketers love the power of webinars for lead generation, but what about when leads alone are not enough?

Content Tag Keywords: Adobe

Event Start Date: 6/13/2013 12:00 PM

Event End Date: 6/13/2013 1:00 PM

perfecting-rtb-how-advanced-attribution-improves-programmatic-buying-6713

Anna Carbonara — Wed, 01 May 2013 17:12:26 GMT

Title: Perfecting RTB (Real-Time Buying) – How Advanced Attribution Improves Programmatic Buying

Description: Please join Adometry and featured guest Forrester Research, Inc. as we discuss programmatic buying.

Content Tag Keywords: Attribution, advanced attribution, multi-touch attribution, multi-channel attribution, marketing analytics, advertising analytics, Programmatic Buying, real, time, buying

Event Start Date: 6/7/2013 12:00 PM

how-to-manage-your-universitys-mobile-strategy-060613

Karen Gwynne — Thu, 23 May 2013 19:40:01 GMT

Title: How to Manage Your University's Mobile Strategy

Description: Mobile is no longer a "nice addition", but a "must have."

Content Tag Keywords: Blackboard Blackboard-Mobile Mosaic Mobile Recruitment Alumni-engagement

Event Start Date: 6/6/2013 12:00 PM

Event End Date: 6/6/2013 1:00 PM

efficient-and-effective-automating-efforts-that-target-acquire-and-convert-the-right-prospects-060513

Karen Gwynne — Thu, 02 May 2013 21:22:43 GMT

Title: Efficient and Effective: Automating Efforts that Target, Acquire and Convert the Right Prospects

Description: How in the world can marketers stay ahead of the game when it feels like the rules are always changing?

Content Tag Keywords: Silverpop

Event Start Date: 6/5/2013 12:00 PM

Event End Date: 6/5/2013 1:00 PM

the-new-content-marketer-strategies-for-marketing-in-a-social-and-mobile-world-060413

Karen Gwynne — Thu, 16 May 2013 20:54:36 GMT

Title: The New Content Marketer- Strategies for Marketing in a Social and Mobile World

Description: One of the top 2013 marketing goals is content marketing and its ability to drive awareness, generate leads and convert more sales.

Content Tag Keywords: Brightcove content-marketing mobile social-media

Event Start Date: 6/4/2013 12:00 PM

Event End Date: 6/4/2013 1:00 PM

ten-new-rules-for-seo-success-today-053113

Karen Gwynne — Mon, 13 May 2013 19:20:00 GMT

Title: Ten New Rules For SEO Success Today

Description: The rules change constantly; stay up to date on best practices for SEO in today's rapidly evolving world.

Content Tag Keywords: Act-On_Software

Event Start Date: 5/31/2013 12:00 PM

Event End Date: 5/31/2013 12:00 PM

mobile-web-new-design-strategies-that-drive-revenue-and-engagement-053013

Karen Gwynne — Thu, 16 May 2013 14:59:40 GMT

Title: Mobile Web: New Design Strategies That Drive Revenue and Engagement

Description: Online businesses are fast realizing that they need a unique approach to designing smartphone and tablet optimized websites.

Content Tag Keywords: ClickTale

Event Start Date: 5/30/2013 12:00 PM

Event End Date: 5/30/2013 1:00 PM

cmo-voice-of-the-customer-052913

Karen Gwynne — Tue, 14 May 2013 15:17:52 GMT

Title: Why your CMO Still Doesn’t Hear the Voice of the Customer, and Why It’s Costing You Millions

Description: Learn how you can help your CMO understand the voice of the customer, and put the customer at the center of your business for the long term.

Content Tag Keywords: Customer Experience, Customer Engagement, Customer Care, Business, Voice of Customer, Operations, Call Center

Event Start Date: 5/29/2013 12:00 PM

Event End Date: 5/29/2013 1:00 PM

expanding-social-brand-engagement-52313

Anna Carbonara — Thu, 09 May 2013 14:11:23 GMT

Title: Expanding Social Brand Engagement

Description: Join Jim Rudden, CMO of Spredfast, as they discuss winning strategies and tactics to define and expand quality engagement for your business.

Content Tag Keywords: Brand marketing, Social engagement, social media, Content marketing, Brand engagement, Community management, Spredfast

Event Start Date: 5/23/2013 12:00 PM

assessing-the-sales-contribution-from-marketing-052213

Karen Gwynne — Mon, 13 May 2013 14:59:56 GMT

Title: Assessing the Sales Contribution from Marketing

Description: Marketing performance management is dependent on measuring attribution and using good quality measurements to understand where to invest marketing budget to make the greatest impact on sales.

Content Tag Keywords: IBM

Event Start Date: 5/22/2013 1:00 PM

Event End Date: 5/22/2013 2:00 PM

kill-the-chaos-of-campaign-management-052113

Karen Gwynne — Wed, 08 May 2013 15:02:37 GMT

Title: Kill the Chaos of Campaign Management

Description: Next time prioritization will be clear with reasonable timelines. Next time tracking and measurement won’t be such a nightmare. It’s time to eliminate the chaos and say goodbye to "next time."

Content Tag Keywords: AtTask

Event Start Date: 5/21/2013 12:00 PM

Event End Date: 5/21/2013 1:00 PM

members-only-webcast-how-cool-brands-stay-hot-051713

Karen Gwynne — Wed, 20 Mar 2013 19:05:12 GMT

Title: AMA Members Only Webcast - How Cool Brands Stay Hot: Branding to Generation Y

Description: During this members only webcast, Joeri Van den Bergh will provide insights into the consumer psychology and behavior of Millennials.

Content Tag Keywords: Youth Generation Y Millenials Branding Marketing Communications Marketing Campaigns Marketing Messages Content Marketing Social Media Networking

Event Start Date: 5/17/2013 12:00 PM

Event End Date: 5/17/2013 1:00 PM

marketing-meet-ux-051613

Karen Gwynne — Tue, 23 Apr 2013 15:13:24 GMT

Title: Marketing, Meet UX

Description: During this webinar, you’ll get a peek inside Kronos’ product development process, and how marketing and UX teams work together to define, develop, and market their products.

Content Tag Keywords: software, product development, ux, ui, user experience, research and development, CPG, Aquent, Kronos

Event Start Date: 5/16/2013 12:00 PM

Event End Date: 5/16/2013 1:00 PM

mobiles-seismic-shift-the-10-key-factors-to-successful-mobile-engagement-051413

Karen Gwynne — Fri, 26 Apr 2013 19:58:05 GMT

Title: Mobile’s Seismic Shift: The 10 Key Factors to Successful Mobile Engagement

Description: The seismic shift to mobile is transforming both customers’ lives and how brands do business.

Content Tag Keywords: Urban_Airship mobile_marketing mobile_apps push_messaging geolocation mobile_business mobile_ebusiness mobile_ecommerce

Event Start Date: 5/14/2013 12:00 PM

Event End Date: 5/14/2013 1:00 PM

Making-Your-Performance-Discussion-Meet-Your-Goals

Lynn Brown — Mon, 29 Apr 2013 16:59:37 GMT

Title: Making Your Performance Discussion Meet Your Goals

Description: Career Webcast offering advice on preparing for your performance review.

Content Tag Keywords: Performance review

Event Start Date: 5/13/2013 11:00 AM

Event End Date: 5/13/2013 12:00 PM

cmo-uncut-the-ugly-truth-about-your-marketing-teams-productivity-05-10-13

Karen Gwynne — Fri, 26 Apr 2013 15:15:33 GMT

Title: CMO Uncut: The Ugly Truth About Your Marketing Team’s Productivity

Description: The productivity of marketing teams is worse than ever. And most marketing teams don’t even think about how crazy their work life is, because that’s the way it’s always been.

Content Tag Keywords: AtTask

Event Start Date: 5/10/2013 12:00 PM

Event End Date: 5/10/2013 1:00 PM

optimizing-your-social-channels-for-lead-generation-5913

Anna Carbonara — Thu, 18 Apr 2013 15:42:03 GMT

Title: Optimizing Your Social Channels for Lead Generation

Description: During this webcast, you’ll discover proven tactics and strategies for turning your social presence into a lead generating machine.

Content Tag Keywords: Social media, social channels, engagement, Marketo, lead generation, inbound, marketing

Event Start Date: 5/9/2013 12:00 PM

art-of-the-customer-experience-050813

Karen Gwynne — Fri, 05 Apr 2013 17:51:30 GMT

Title: The Art of the Customer Experience

Description: This webinar takes a close look at how to design the customer experience, and how your brand can be humanized by taking advantage of new, cloud-based voice technologies in your inbound phone system.

Content Tag Keywords: Phone, multi-channel, customer experience, customer engagement, CEM, customer care, Angel

Event Start Date: 5/8/2013 12:00 PM

Event End Date: 5/8/2013 1:00 PM

how-google-and-gutcheck-are-enabling-agile-market-research-at-leading-brands-050713

Karen Gwynne — Mon, 29 Apr 2013 19:49:55 GMT

Title: How Google & GutCheck are Enabling Agile Market Research at Leading Brands

Description: Google Consumer Surveys and GutCheck will discuss how two clients have leveraged Agile Market Research to yield faster, higher quality decisions and concepts than would have otherwise been possible using traditional research approaches.

Content Tag Keywords: GutCheck Qualitative_Research Testing Focus_Groups Online_Research_Communities Consumer_Insight Concept_Testing Attitude_Studies Instant_Research Advertising_Research

Event Start Date: 5/7/2013 12:00 PM

Event End Date: 5/7/2013 1:00 PM

social-media-what-you-should-measure-and-why-it-matters-050313

Karen Gwynne — Thu, 18 Apr 2013 21:07:37 GMT

Title: Social Media - What You Should Measure and Why it Matters

Description: Social Media is now widely accepted as a key component to a successful marketing plan, but many marketers remain challenged with tracking its impact.

Content Tag Keywords: Domo

Event Start Date: 5/3/2013 12:00 PM

Event End Date: 5/3/2013 1:00 PM

keep-your-stories-straight-align-social-media-and-content-marketing-strategies-050213

Karen Gwynne — Fri, 22 Mar 2013 17:07:22 GMT

Title: Keep Your Stories Straight: Align Social Media and Content Marketing Strategies

Description: Are you properly aligning your social and content strategies to tell the right story to potential buyers?

Content Tag Keywords: Act_On

Event Start Date: 5/2/2013 12:00 PM

Event End Date: 5/2/2013 1:00 PM

Getting-an-Academic-Marketing-Faculty-Job-

Lynn Brown — Wed, 10 Apr 2013 18:14:06 GMT

Title: How to get an Academic Marketing Faculty Job

Description: Webcast offering tips and pointers for Doctoral Students entering the academic job market.

Content Tag Keywords: Academic Career

Event Start Date: 4/30/2013 2:00 PM

Event End Date: 4/30/2013 3:00 PM

bridging-the-gap-mobile-and-online-market-research-042613

Karen Gwynne — Wed, 10 Apr 2013 14:57:21 GMT

Title: Bridging the Gap – Mobile and Online Market Research

Description: If you don’t jump aboard the mobile train now, you may be left behind in a wake of apps and QR codes.

Content Tag Keywords: EMI mobile-research mobile

Event Start Date: 4/26/2013 12:00 PM

Event End Date: 4/26/2013 1:00 PM

avoid-the-online-marketing-meltdown-42513

Anna Carbonara — Thu, 04 Apr 2013 15:16:24 GMT

Title: Avoid the Online Marketing Meltdown - Simple Strategies to Reduce the Stress

Description: Register for this webcast to hear simple strategies you can implement immediately to engage in these critical activities without working around the clock or stalling out on other tasks.

Content Tag Keywords: online, marketing, strategy, moblie, social, media, small, business,

Event Start Date: 4/25/2013 12:00 PM

the-new-content-marketer-how-puma-increased-customer-engagement-on-every-screen-042313

Karen Gwynne — Mon, 01 Apr 2013 20:52:09 GMT

Title: The New Content Marketer - How Puma Increased Customer Engagement on Every Screen

Description: If integrated content marketing and video is on your mind in 2013, this is a webcast you don't want to miss.

Content Tag Keywords: Brightcove

Event Start Date: 4/23/2013 12:00 PM

Event End Date: 4/23/2013 1:00 PM

members-only-webcast-authoring-content-042213

Karen Gwynne — Tue, 12 Mar 2013 17:18:09 GMT

Title: AMA Members Only Webcast - Authoring Effective Content

Description: Join Demand Metric’s Jerry Rackley as he provides you with practical guidance on how to author content that conveys the right message and makes the best possible impression.

Content Tag Keywords: Marketing Communications Marketing Campaigns Marketing Messages Content Marketing Social Media Networking Content Curation

Event Start Date: 4/22/2013 12:00 PM

Event End Date: 4/22/2013 1:00 PM

embracing-brand-driven-content-strategy-041813

Karen Gwynne — Thu, 28 Mar 2013 16:17:24 GMT

Title: Embracing Brand-Driven Content Strategy

Description: Join content strategist Margot Bloomstein, principal of Appropriate, Inc. and author, as she breaks down what’s working and the steps you can take to implement a brand-driven content strategy to save time, dollars, and tears.

Content Tag Keywords: aquent content marketing SEO channel marketing

Event Start Date: 4/18/2013 12:00 PM

Event End Date: 4/18/2013 1:00 PM

fielding-a-mobile-friendly-survey-41713

Anna Carbonara — Wed, 13 Mar 2013 19:50:07 GMT

Title: Fielding a Mobile-Friendly Survey

Description: During this webcast learn how to design a questionnaire that meets mobile users needs and how to maximize the quality of responses from your mobile respondents.

Content Tag Keywords: research, objectives, mobile, survey, SSI

Event Start Date: 4/17/2013 12:00 PM

find-more-global-customers-how-to-create-a-localized-mobile-experience-041613

Karen Gwynne — Thu, 28 Mar 2013 14:28:33 GMT

Title: Find More Global Customers: How to Create a Localized, Mobile Experience

Description: If translation is not currently a core part of your mobile strategy, you could be missing out on a huge audience because you are not speaking to potential users in their native tongue.

Content Tag Keywords: Smartling mobile translation

Event Start Date: 4/16/2013 12:00 PM

Event End Date: 4/16/2013 1:00 PM

MBA-Admissions-Planning

Lynn Brown — Tue, 19 Mar 2013 18:16:49 GMT

Title: MBA Admissions Planning

Description: Webcast which gives step by step instructions on applying into MBA programs.

Content Tag Keywords: MBA admissions, Debra Wheatman

Event Start Date: 4/12/2013 11:00 AM

Event End Date: 4/12/2013 12:00 PM

from-silos-to-insight-deliver-meaning-based-customer-experiences-040313

Karen Gwynne — Mon, 18 Mar 2013 16:50:46 GMT

Title: From Silos to Insight: Deliver Meaning-Based Customer Experiences

Description: Your customers don’t live in silos, so why does your data?

Content Tag Keywords: HP Autonomy

Event Start Date: 4/3/2013 12:00 PM

Event End Date: 4/3/2013 1:00 PM

capitalizing-on-the-power-of-big-data-leverage-your-marketing-data-to-discover-new-insights-and-drive-revenue-growth-032813

Karen Gwynne — Wed, 13 Mar 2013 15:51:25 GMT

Title: Capitalizing on the Power of Big Data: Effectively Leverage Your Marketing Data to Discover New Insights and Drive Revenue Growth

Description: Join us on this webcast and learn how you can easily leverage all forms of Big Data in real time to discover new customer insights and increase revenue.

Content Tag Keywords: Autonomy HP

Event Start Date: 3/28/2013 12:00 PM

Event End Date: 3/28/2013 1:00 PM

integrated-marketing-communications-32713

Anna Carbonara — Mon, 04 Mar 2013 15:12:58 GMT

Title: Integrated Marketing Communications

Description: This Webinar will help professionals understand what it takes to create successful IMC plans by sharing the seven key steps to create a well-integrated IMC plan, inspired by a new approach called Brand Choreography™.

Content Tag Keywords: Marketing Management, Collaboration, Online Collaboration, Mobile Marketing, Content Management, Campaign Management, Asset Management, Social, marketing, huddle,

Event Start Date: 3/27/2013 12:00 PM

everything-you-need-to-know-about-marketing-automation-032613

Karen Gwynne — Thu, 07 Mar 2013 17:56:27 GMT

Title: Everything You Need to Know About Marketing Automation

Description: You’ve probably heard of marketing automation, but do you know what it really is and what concrete benefits it can bring to your marketing organization?

Content Tag Keywords: Marketo Marketing_automation MRM marketing_platforms technology_platforms email_marketing change_management marketing_ROI cross-channel_marketing integrated_marketing lead_nurturing

Event Start Date: 3/26/2013 12:00 PM

Event End Date: 3/26/2013 1:00 PM

how-to-win-at-search-social-content-marketing-032113

Karen Gwynne — Tue, 12 Feb 2013 17:00:08 GMT

Title: How to Win at Search, Social & Content Marketing

Description: While social media continues to grow wildly in both use and functionality, search continues to grow more powerful every year; but how do they play into the content marketing formula?

Content Tag Keywords: Act-On

Event Start Date: 3/21/2013 12:00 PM

Event End Date: 3/21/2013 1:00 PM

email-is-getting-smarter-are-you-why-email-intelligence-is-crucial-to-marketing-success-now-032013

Karen Gwynne — Mon, 04 Mar 2013 21:44:40 GMT

Title: Email Is Getting Smarter, Are You? Why Email Intelligence is Crucial to Marketing Success NOW

Description: Do you want to increase email response rates and campaign ROI?

Content Tag Keywords: ReturnPath

Event Start Date: 3/20/2013 12:00 PM

Event End Date: 3/20/2013 1:00 PM

brands-in-a-social-world-031913

Karen Gwynne — Tue, 05 Mar 2013 16:09:16 GMT

Title: Brands in a Social World

Description: The biggest challenge in marketing right now is what to say on social and how to scale and sustain that message.

Content Tag Keywords: Aquent

Event Start Date: 3/19/2013 12:00 PM

Event End Date: 3/19/2013 1:00 PM

creating-brand-advocates-with-gamification-2513

Anna Carbonara — Tue, 05 Feb 2013 21:06:57 GMT

Title: Creating Brand Advocates with Gamification

Description: This webinar lays out a case for the digital transformation that marketing organizations are going through, and provides a set of case studies showing how gamification is being adopted by leading brands to drive deeper customer engagement.

Content Tag Keywords: Gamification, Engagement, Motivation, Bunchball, social, platform

Event Start Date: 3/15/2013 12:00 PM

build-the-right-foundation-for-effective-digital-marketing-best-practices-in-web-content-management-031413

Karen Gwynne — Mon, 25 Feb 2013 16:53:55 GMT

Title: Build the Right Foundation for Effective Digital Marketing – Best Practices in Web Content Management

Description: As today’s world becomes increasingly digital, marketing must evolve to meet the needs of the increasingly-connected consumer.

Content Tag Keywords: Deloitte Adobe

Event Start Date: 3/14/2013 12:00 PM

Event End Date: 3/14/2013 1:00 PM

Personal-Branding-for-Career-Success0225-3179

Lynn Brown — Mon, 25 Feb 2013 18:19:36 GMT

Title: Personal Branding for Career Success

Description: career webcast on Personal Branding, Speaker: Dan Schawbel

Content Tag Keywords: Personal Branding, Dan Scawbel

Event Start Date: 3/12/2013 10:00 AM

Event End Date: 3/12/2013 11:00 AM

members-only-webcast-the-gamification-031113

Karen Gwynne — Mon, 18 Feb 2013 14:56:29 GMT

Title: AMA Members Only Webcast - Gamification: Designing Our Future

Description: Join the world’s foremost expert on the use of gamification and author of the upcoming book The Gamification Revolution (McGraw Hill, 2013) — Gabe Zichermann — for a data-packed, all-new, hour-long webinar.

Content Tag Keywords: Marketing Communications Marketing Campaigns Marketing Messages Marketing Social Media Social Networking Gamification

Event Start Date: 3/11/2013 12:00 PM

Event End Date: 3/11/2013 1:00 PM

5th-element-in-marketing-030613

Karen Gwynne — Tue, 12 Feb 2013 15:46:19 GMT

Title: What is your 5th element in Marketing?

Description: When skillfully used, PowerPoint and the memory theories presented in this session can help you create presentations that provide the structure, simplicity, and visual sophistication necessary for distinguishing your message.

Content Tag Keywords: Adobe, marketing, senses, presentation skills, presentation design

Event Start Date: 3/6/2013 12:00 PM

Event End Date: 3/6/2013 1:00 PM

the-worlds-largest-focus-group-using-social-media-analysis-to-understand-todays-real-time-consumer-030513

Karen Gwynne — Fri, 01 Feb 2013 16:25:19 GMT

Title: The World’s Largest Focus Group: Using Social Media Analysis to Understand Today’s Real-Time Consumer

Description: With billions of comments posted daily, social media is the largest source of unsolicited consumer opinion ever created. Are you using this data to discover what’s being said about your brand or products online?

Content Tag Keywords: Crimson_Hexagon

Event Start Date: 3/5/2013 12:00 PM

Event End Date: 3/5/2013 1:00 PM

big-data-fueled-marketing-intelligence-six-ingredients-to-smarter-marketing-030113

Karen Gwynne — Mon, 21 Jan 2013 18:05:36 GMT

Title: Big Data-Fueled Marketing Intelligence: Six Ingredients to Smarter Marketing

Description: Big data is fundamentally changing every aspect of the business world and with the deluge of data comes expectations that modern marketers become more data-driven.

Content Tag Keywords: Domo data business_intelligence marketing_reporting marketing_dashboards

Event Start Date: 3/1/2013 12:00 PM

Event End Date: 3/1/2013 1:00 PM

deliver-real-time-content-thats-proven-to-work-022813

Karen Gwynne — Wed, 13 Feb 2013 15:49:08 GMT

Title: Deliver Real-Time Content That's Proven to Work

Description: Take the guesswork out of determining what works for your customers. Learn how to automatically identify and deliver the most relevant content for real time display when engaging with your customers across different touch-points.

Content Tag Keywords: HP Autonomy

Event Start Date: 2/28/2013 12:00 PM

Event End Date: 2/28/2013 1:00 PM

making-the-business-case-for-social-media-022713

Karen Gwynne — Tue, 29 Jan 2013 20:56:07 GMT

Title: Making the Business Case for Social Media

Description: How to make the business case for social media.

Content Tag Keywords: Citrix

Event Start Date: 2/27/2013 12:00 PM

Event End Date: 2/27/2013 1:00 PM

the-future-of-the-marketing-department-22613

Anna Carbonara — Mon, 11 Feb 2013 20:18:28 GMT

Title: The Future of The Marketing Department

Description: During this webcast we list seven key areas we feel will benefit from the continued digital revolution in the coming years and influence the marketing department of the future.

Content Tag Keywords: Collaboration, project management, campaign planning, ROI, technology, marketing trends, cloud, event planning, international marketing, digital marketing, Huddle

Event Start Date: 2/26/2013 12:00 AM

planning-for-mobile-marketing-success-through-smart-staffing-022113

Karen Gwynne — Mon, 04 Feb 2013 16:13:50 GMT

Title: Planning for Mobile Marketing Success through Smart Staffing

Description: Companies are still in the early stages of mobile marketing development — and they face an uphill climb to evolve beyond basic strategies.

Content Tag Keywords: Aquent

Event Start Date: 2/21/2013 12:00 PM

Event End Date: 2/21/2013 1:00 PM

big-leaps-every-marketer-should-take-022013

Karen Gwynne — Mon, 04 Feb 2013 21:22:56 GMT

Title: The Big Leaps Every Marketer Should Take to Establish an Agile and Integrated Marketing Strategy

Description: This webcast will focus on 3 areas: major trends occurring in the retail marketing, using customer data in smarter ways and how to transform your marketing model to an integrated planning process.

Content Tag Keywords: analytics, retail, shopper insights, strategy, ThinkVine

Event Start Date: 2/20/2013 12:00 PM

Event End Date: 2/20/2013 1:00 PM

the-secrets-to-creating-and-launching-a-killer-b2b-display-advertising-campaign-021913

Karen Gwynne — Wed, 30 Jan 2013 20:36:12 GMT

Title: The Secrets to Creating and Launching a Killer B2B Display Advertising Campaign

Description: Today’s B2B buyer is able to choose where and how to consume information, making it more difficult for marketers to control their brand message.

Content Tag Keywords: Bizo

Event Start Date: 2/19/2013 12:00 PM

Event End Date: 2/19/2013 1:00 PM

members-only-webcast-the-connected-generation-021513

Karen Gwynne — Wed, 16 Jan 2013 19:59:16 GMT

Title: AMA Members Only Webcast - The Connected Generation: Exploring the Myths from 10 Years of Research in Youth Mobile Culture

Description: In this presentation, author Graham Brown shares insights from his new book "The Mobile Youth: Voices of the Mobile Generation" gleaned from 10 years of traveling the world and researching the relationship between youth and cellular technology.

Content Tag Keywords: Marketing Communications Marketing Messages MObile Marketing Social Media Social Networking Youth Marketing

Event Start Date: 2/15/2013 12:00 PM

Event End Date: 2/15/2013 1:00 PM

its-what-you-know-about-who-you-know-5-steps-to-turning-big-data-into-behavioral-marketing-success-021413

Karen Gwynne — Fri, 18 Jan 2013 17:54:43 GMT

Title: It’s What You Know about Who You Know: 5 Steps to Turning Big Data into Behavioral Marketing Success

Description: Learn 5 things you can do to deliver amazing customer experiences, including building a centralized database, segmenting, personalizing the website experience, using dynamic content and getting personal via automation.

Content Tag Keywords: Silverpop

Event Start Date: 2/14/2013 12:00 PM

Event End Date: 2/14/2013 1:00 PM

marketing-and-technology-collide-021313

Karen Gwynne — Tue, 22 Jan 2013 21:57:39 GMT

Title: Tech Trends: CMOs are the new IT buyer

Description: Join Autumn Coleman, Senior Marketing Operations Manager at Manhattan Associates, Inc., to gain a better understanding of the role marketing is playing in technology purchases.

Content Tag Keywords: readtyalk, CMO, CTO, technology, CRM

Event Start Date: 2/13/2013 12:00 PM

Event End Date: 2/13/2013 1:00 PM

content-marketing-make-it-work

Karen Gwynne — Mon, 28 Jan 2013 15:57:48 GMT

Title: Content Marketing: Make it Work

Description: According to the Content Marketing Institute, 9 out of 10 marketers are using content marketing these days.

Content Tag Keywords: Curata Percussion

Event Start Date: 2/12/2013 12:00 PM

Event End Date: 2/12/2013 1:00 PM

Bouncing-Back-after-a-Career-Setback

Lynn Brown — Mon, 28 Jan 2013 21:20:25 GMT

Title: Bouncing Back Success Strategies from People who Quickly Recovered after a Career Setback, Layoff or Re-org

Description: Webcast on success strategies for bouncing back quickly after being laid off or having a career setback.

Content Tag Keywords: layoff, career

Event Start Date: 2/8/2013 9:30 PM

Event End Date: 2/8/2013 10:30 AM

5-steps-to-moderating-successful-online-events-020713

Karen Gwynne — Wed, 16 Jan 2013 19:45:30 GMT

Title: 5 Steps to Moderating Successful Online Events

Description: Join experienced moderator and producer James Hilliard as he outlines steps for professionally moderating and mastering your next online event.

Event Start Date: 2/7/2013 1:00 PM

Event End Date: 2/7/2013 2:00 PM

aligning-and-mobilizing-your-team-to-excel-2613

Anna Carbonara — Wed, 16 Jan 2013 16:48:17 GMT

Title: Next Practices Marketing Strategy: Aligning and Mobilizing Your Team to Excel

Description: This session will be supported by case studies of marketing strategies and team alignment techniques that are excelling in today’s turbulent, rapidly evolving and “noisy” environment.

Content Tag Keywords: Marketing Management, Project Management, Marketing Collaboration, Online Collaboration, Mobile Marketing, Content Management, Knowledge Management, Campaign Management, Asset Management, Social Marketing, Huddle

Event Start Date: 2/6/2013 12:00 PM

8-social-media-challenges-to-master-in-2013-020513

Karen Gwynne — Thu, 17 Jan 2013 15:54:52 GMT

Title: 8 Social Media Challenges to Master in 2013

Description: This webcast will bring to light the 8 key focus areas for social success.

Content Tag Keywords: Spredfast

Event Start Date: 2/5/2013 12:00 PM

Event End Date: 2/5/2013 1:00 PM

real-time-marketing-in-an-omni-channel-world-013013

Karen Gwynne — Mon, 14 Jan 2013 13:43:02 GMT

Title: Real-Time Marketing in an Omni-Channel World

Description: As consumer sentiment has changed towards how they interact with brands so have the marketing strategies and technologies necessary to support the omni-channel consumer experience both online and offline.

Content Tag Keywords: Pinpoint-Systems

Event Start Date: 1/30/2013 12:00 PM

Event End Date: 1/30/2013 1:00 PM

7-marketing-habits-of-todays-highly-successful-smbs-012913

Karen Gwynne — Tue, 15 Jan 2013 21:16:56 GMT

Title: 7 Marketing Habits of Today’s Highly Successful SMBs

Description: In this webcast, we’ll uncover seven actionable, achievable habits that any SMB (small to mid-size business) can use to drive revenue.

Content Tag Keywords: Act-On

Event Start Date: 1/29/2013 12:00 PM

Event End Date: 1/29/2013 1:00 PM

members-only-webcast-how-to-build-a-marketing-platform-with-social-media-011813

Karen Gwynne — Fri, 04 Jan 2013 20:07:38 GMT

Title: AMA Members Only Webcast - How to Build a Marketing Platform with Social Media

Description: Join Guy Kawasaki as he shows how to build a marketing platform for your product, service, or band by using social media.

Content Tag Keywords: Marketing Communications Marketing Campaigns Marketing Messages Marketing Social Media Social Networking

Event Start Date: 1/18/2013 10:00 AM

Event End Date: 1/18/2013 11:00 AM

creating-products-people-love-011713

Karen Gwynne — Mon, 07 Jan 2013 16:30:36 GMT

Title: Creating Products People Love

Description: How do you create deep emotional connections between consumers and the products and services that they purchase?

Content Tag Keywords: Aquent

Event Start Date: 1/17/2013 12:00 PM

Event End Date: 1/17/2013 1:00 PM

how-to-incorporate-demos-into-webinars-011613

Karen Gwynne — Thu, 29 Nov 2012 20:25:59 GMT

Title: How to Incorporate Demos into Your Marketing Webinars

Description: Learn how to make your webinars more effective – and enjoyable – by inviting your audience to interact rather than passively listen.

Content Tag Keywords: Adobe, marketing webinars, customer experience, engagement, demos

Event Start Date: 1/16/2013 12:00 PM

Event End Date: 1/16/2013 1:00 PM

optimization-good-for-your-customers-good-for-your-business-011513

Karen Gwynne — Thu, 20 Dec 2012 21:14:12 GMT

Title: Optimization: Good for Your Customers, Good for Your Business

Description: Marketing optimization: it’s not a one-time outcome but rather a continuous learning lifecycle that drives more effective business decisions.

Content Tag Keywords: Autonomy HP Optimization

Event Start Date: 1/15/2013 12:00 PM

Event End Date: 1/15/2013 1:00 PM

It's-Time-to-Get-Serious-about-Your-Job-Search

Lynn Brown — Wed, 19 Dec 2012 15:54:34 GMT

Title: It's Time to Get Serious about Your Job Search

Description: Webcast on job search strategies from career expert Tim Tyrell-Smith

Content Tag Keywords: Job Search, Tim Tyrell-Smith

Event Start Date: 1/14/2013 11:00 AM

Event End Date: 1/14/2013 1:00 PM

email-trends-3-tips-to-improve-email-click-rates-011113

Karen Gwynne — Fri, 21 Dec 2012 19:33:21 GMT

Title: [Email Trends] 3 Tips to Improve Email Click Rates

Description: A Click. One simple best practice among many when it comes to email marketing; however, improving your email click rates can be the difference between sale or no sale.

Content Tag Keywords: Delivra email_marketing

Event Start Date: 1/11/2013 12:00 PM

Event End Date: 1/11/2013 1:00 PM

turning-employee-volunteering-into-a-competitive-advantage-011013

Karen Gwynne — Tue, 18 Dec 2012 19:38:57 GMT

Title: Turning Employee Volunteering into a Competitive Advantage

Description: Whether your company has 10 employees or 10,000, employee volunteering programs can generate significant marketing and PR value.

Content Tag Keywords: Corporate_Social_Responsibility Employee_Volunteering Corporate_Citizenship

Event Start Date: 1/10/2013 12:00 PM

Event End Date: 1/10/2013 1:00 PM

how-branding-helped-transform-a-2-year-institution-into-a-4-year-success-1913

Anna Carbonara — Thu, 13 Dec 2012 17:03:11 GMT

Title: How Branding Helped Transform a 2 Year Institution Into a 4 Year Success

Description: In this webcast, we will discuss more about the vision and goals in redefining the Young Harris brand, as well as our approach to branding, enrollment, and lead generation and the impressive results of the dual branding and enrollment initiatives.

Content Tag Keywords: branding, webcast, Young Harris College, higher education marketing

Event Start Date: 1/9/2013 12:00 PM

Event End Date: 1/9/2013 1:00 PM

top-12-things-to-look-for-in-a-great-mobile-chat-solution-122112

Karen Gwynne — Thu, 06 Dec 2012 22:18:10 GMT

Title: Top 12 Things to Look For in a Great Mobile Chat Solution

Description: In this live webinar hosted by Jeremy Sokolic, LivePerson’s SVP of Marketing, we’ll review the top 12 things to look for (and look out for!) in a great mobile chat solution.

Content Tag Keywords: LivePerson

Event Start Date: 12/21/2012 1:00 PM

Event End Date: 12/21/2012 2:00 PM

the-brand-experience-lessons-learned-from-2012-121912

Anna Carbonara — Wed, 28 Nov 2012 17:09:20 GMT

Title: The Brand Experience – Lessons Learned from 2012

Description: This webcast will be a dual moderation format to discuss brand examples and will highlight best and not-so-best practices in marketing and communications.

Content Tag Keywords: brand experience, touch points, Huddle, Jim Joseph,

Event Start Date: 12/19/2012 6:00 AM

how-webinars-enable-b2b-customer-engagement-and-drives-sales-121812

Karen Gwynne — Mon, 03 Dec 2012 19:33:06 GMT

Title: How Webinars Enable B2B Customer Engagement (and Drives Sales)

Description: Join Connor Jordan, content marketing director of Competitive Solutions, Inc., as he shares proven strategies for creating leads and driving sales in today’s economy.

Content Tag Keywords: Citrix

Event Start Date: 12/18/2012 1:00 PM

Event End Date: 12/18/2012 2:00 PM

members-only-webcast-your-best-social-media-team-is-your-staff-121412

Karen Gwynne — Fri, 09 Nov 2012 17:11:48 GMT

Title: AMA Members Only Webcast - You Can't Outsource Relationships

Description: Learn to increase the effectiveness of your social media efforts by empowering your staff as ambassadors.

Content Tag Keywords: Marketing Communications Marketing Campaigns Marketing Messages Marketing Social Media Social Networking

Event Start Date: 12/14/2012 6:00 AM

Event End Date: 12/14/2012 7:00 AM

the-future-of-content-marketing-a-special-report-on-2013-benchmarking-budget-and-trends-121312

Karen Gwynne — Wed, 28 Nov 2012 18:34:52 GMT

Title: The Future of Content Marketing: A Special Report on 2013 Benchmarking, Budget and Trends

Description: Did you know that 54% of B2B marketers plan on increasing their content marketing spending in 2013? Or that, on average, marketers are using 5 social distribution channels as part of their marketing mix – the most popular being LinkedIn?

Content Tag Keywords: Brightcove

Event Start Date: 12/13/2012 6:00 AM

Event End Date: 12/13/2012 7:00 AM

multi-generational-consumer-engagement-strategy-and-roadmap-for-excellence-121212

Karen Gwynne — Mon, 26 Nov 2012 16:24:10 GMT

Title: Multi-Generational Consumer Engagement: Strategy and Roadmap for Excellence

Description: How can you plan for a multigenerational consumer engagement strategy for 2013 and beyond?

Content Tag Keywords: eGain customer_service generation_gap multigenerational customer_engagement multichannel contact_center knowledge_management

Event Start Date: 12/12/2012 6:00 AM

Event End Date: 12/12/2012 7:00 AM

6-kpis-to-measure-121112

Karen Gwynne — Tue, 20 Nov 2012 17:52:29 GMT

Title: The Past, Present & Future of Webinar Metrics: 6 KPIs to Measure

Description: Join our presenters as they dive into the six KPI's that you should be measuring in webinar programs and how you go about capturing, analyzing and acting on that data.

Content Tag Keywords: Readytalk, demand metric, analytics, webinars

Event Start Date: 12/11/2012 6:00 AM

Event End Date: 12/11/2012 7:00 AM

Marketing-from-the-Inside-Out-

Lynn Brown — Thu, 01 Nov 2012 16:35:33 GMT

Title: Marketing from the Inside Out: Engaging Employees for Strategic Advantage

Description: Leadership skill development webcast on employee engagement

Content Tag Keywords: employee engagement, volunteer engagement, internal marketing

Event Start Date: 12/10/2012 11:00 AM

Event End Date: 12/10/2012 12:00 PM

five-tips-to-accelerate-your-marketing-funnel-for-2013-12712

Anna Carbonara — Wed, 14 Nov 2012 15:07:08 GMT

Title: Five Tips to Accelerate Your Marketing Funnel for 2013

Description: Calling all Marketers that need to drive demand! This webinar would be helpful to you if you are responsible for creating demand for your sales team.

Content Tag Keywords: Demand Generation, Revenue marketing, Revenue generation, Revenue, engagement

Event Start Date: 12/7/2012 6:00 AM

Event End Date: 12/7/2012 7:00 AM

translation-for-the-global-marketplace-are-you-ready-120512

Karen Gwynne — Thu, 15 Nov 2012 21:48:39 GMT

Title: Translation for the Global Marketplace: Are You Ready?

Description: Join Smartling as we discuss translation for the global marketplace, get the latest research on multi-lingual website from Common Sense Advisory and hear about real-world successes from PalTalk and MeetMe.

Content Tag Keywords: Smartling translation localization technology

Event Start Date: 12/5/2012 6:00 AM

Event End Date: 12/5/2012 7:00 AM

online-optimization-how-an-underperforming-website-became-a-critical-success-120412

Karen Gwynne — Tue, 20 Nov 2012 19:01:05 GMT

Title: Online Optimization: How an Underperforming Website Became a Critical Success!

Description: Join us for a revealing discussion as to how Paramore used ClickTale's suite of In-Page analytics to find answers and implement solutions that radically improved the overall site performance.

Content Tag Keywords: ClickTale Paramore Gatlinburg

Event Start Date: 12/4/2012 6:00 AM

Event End Date: 12/4/2012 7:00 AM

marketing-to-todays-omni-channel-consumer

Kevin Campbell — Mon, 29 Oct 2012 19:05:49 GMT

Title: Marketing to Today’s Omni-Channel Consumer

Description: Successful marketing today requires communicating a seamless, consistent brand experience to customers across channels, powered by the technologies that deliver on omni-channel commerce.

Content Tag Keywords: marekting, today, omni, multi, channel, customer,

Event Start Date: 11/30/2012 6:00 AM

Event End Date: 11/30/2012 7:00 AM

four-steps-to-creating-an-effective-marketing-dashboard-112912

Karen Gwynne — Thu, 15 Nov 2012 20:14:04 GMT

Title: Four Steps to Creating an Effective Marketing Dashboard

Description: Join Domo Senior Director of Enterprise Solutions, Chris Wintermeyer, for an informative webinar exploring four steps to creating an Effective Marketing Dashboard.

Content Tag Keywords: Domo

Event Start Date: 11/29/2012 6:00 AM

Event End Date: 11/29/2012 7:00 AM

using-social-business-tools-to-create-a-thought-leadership-platform-112812

Anna Carbonara — Mon, 29 Oct 2012 20:57:18 GMT

Title: Using Social Business Tools to Create a Thought Leadership Platform

Description: In this webcast, HP and Jive Software will discuss how social business tools can enable valuable discussions between both customers and companies as well as among employees internally.

Content Tag Keywords: social, business, tools, HP,

Event Start Date: 11/28/2012 7:00 AM

align-marketing-and-it-to-drive-business-results-112712

Karen Gwynne — Mon, 12 Nov 2012 17:09:39 GMT

Title: Align Marketing and IT to Drive Business Results

Description: During this engaging discussion with executives from SAS, the world’s leader in business analytics, you will learn from their own experiences in aligning marketing and IT to drive business results.

Content Tag Keywords: SAS analytics customer_intelligence marketing_automation marketing_optimization

Event Start Date: 11/27/2012 6:00 AM

Event End Date: 11/27/2012 7:00 AM

priming-the-pump-driving-loyalty-with-targeting-and-positioning-111512

Karen Gwynne — Tue, 30 Oct 2012 15:44:54 GMT

Title: Priming the Pump: Driving Loyalty with Targeting and Positioning

Description: It’s no secret that in many categories brand loyalty is declining faster than the price of Facebook’s stock.

Content Tag Keywords: Aquent

Event Start Date: 11/15/2012 6:00 AM

Event End Date: 11/15/2012 7:00 AM

a-new-buying-model-for-real-time-media-111412

Karen Gwynne — Wed, 31 Oct 2012 15:24:38 GMT

Title: A New Buying Model for Real-Time Media

Description: Learn why real-time display buyers should consider shifting their focus from cost per impression to a more conversion-focused metric.

Content Tag Keywords: Quantcast CPM CPA real_time_bidding media ROI display

Event Start Date: 11/14/2012 6:00 AM

Event End Date: 11/14/2012 7:00 AM

dont-let-your-study-become-a-dust-collector-111312

Karen Gwynne — Tue, 16 Oct 2012 14:37:31 GMT

Title: Don't Let your Study Become a Dust Collector

Description: Attend this webcast to learn how to ensure that your customer segmentation study drives corporate strategy.

Content Tag Keywords: research, case studies

Event Start Date: 11/13/2012 6:00 AM

Event End Date: 11/13/2012 7:00 AM

guerilla-marketing-techniques-in-the-age-of-the-connected-customer-082112

Anthony Salas — Mon, 30 Jul 2012 18:24:11 GMT

Title: Guerilla Marketing Techniques in the Age of the Connected Customer

Description: Learn guerilla marketing techniques as well as best practices on how some of the world’s leading companies have leveraged new website personalization methods to drive results.

Content Tag Keywords: LivePerson online_conversation traffic_conversion contact_center online_chat customer_service email_deflection customer_care_center contact_management

Event Start Date: 11/12/2012 7:00 AM

Event End Date: 11/12/2012 8:00 AM

collaborate-or-die-how-to-get-the-most-from-the-brand-agency-relationship-110912

Karen Gwynne — Fri, 26 Oct 2012 15:29:55 GMT

Title: Collaborate or Die! How to Get the Most from the Brand-Agency Relationship

Description: This webcast will be a dual moderation format to discuss case studies, best and worst practices in project marketing and communications.

Content Tag Keywords: Huddle

Event Start Date: 11/9/2012 12:00 PM

Event End Date: 11/9/2012 1:00 PM

proactive-customer-communications-your-complete-roadmap-to-strengthen-brand-loyalty-110812

Karen Gwynne — Tue, 23 Oct 2012 20:26:42 GMT

Title: Proactive Customer Communications: Your Complete Roadmap to Strengthen Brand Loyalty

Description: Discover how to put your brand ahead of the rest.

Content Tag Keywords: Angel

Event Start Date: 11/8/2012 12:00 PM

Event End Date: 11/8/2012 1:00 PM

9-trends-affecting-webinars-and-how-to-capitalize-on-them-110712

Karen Gwynne — Wed, 24 Oct 2012 21:02:19 GMT

Title: 9 Trends Affecting Webinars (and How to Capitalize on Them)

Description: Join webinar analyst and author Roger Courville as he reveals how to make the most of 9 trends that are redefining the webinar landscape.

Content Tag Keywords: Citrix

Event Start Date: 11/7/2012 1:00 PM

Event End Date: 11/7/2012 1:00 PM

drive-more-revenue-from-your-social-strategy-110612

Karen Gwynne — Wed, 24 Oct 2012 14:36:09 GMT

Title: Drive More Revenue From Your Social Strategy

Description: Leverage your branded community to convert customer conversations into rich marketing content.

Content Tag Keywords: Get_Satisfaction

Event Start Date: 11/6/2012 12:00 PM

Event End Date: 11/6/2012 1:00 PM

The-evolutionrevolution-of-marketing-in-Higher-Ed

Lynn Brown — Wed, 17 Oct 2012 14:59:36 GMT

Title: Career Webcast: The Evolution/Revolution of Marketing in Higher Ed – are you prepared?

Event Start Date: 11/2/2012 11:00 AM

Event End Date: 11/2/2012 12:00 PM

the-truth-about-branding-with-promotional-products-110112

Karen Gwynne — Wed, 17 Oct 2012 20:40:53 GMT

Title: The Truth about Branding with Promotional Products

Description: Learn how to avoid the most common branding mistakes made with promotional products and tips on creating an effective plan for your promotional products branding campaign.

Content Tag Keywords: Bullpen Marketing

Event Start Date: 11/1/2012 7:00 AM

Event End Date: 11/1/2012 8:00 AM

boiling-the-frog-a-competitive-intelligence-story-on-how-to-expect-surprises-and-overcome-them-103112

Anthony Salas — Tue, 16 Oct 2012 19:47:39 GMT

Title: Boiling the Frog™ - A Competitive Intelligence Story on How to Expect Surprises and Overcome Them

Description: Join this webcast to learn how to anticipate disruptions in the marketplace that may impact your marketing strategy and what you can do to improve your marketing team’s early warning capability.

Content Tag Keywords: LexisNexis

Event Start Date: 10/31/2012 7:00 AM

Event End Date: 10/31/2012 8:00 AM

customer-service-in-the-age-of-the-customer-the-secret-to-balancing-cost-and-customer-experience-102912

Anthony Salas — Wed, 03 Oct 2012 19:13:55 GMT

Title: Customer Service In The Age Of The Customer: The Secret To Balancing Cost And Customer Experience

Description: Customers have more power than ever with new competitive choices and new interaction channels. Fail to deliver, and they’ll take their business – and their friends – elsewhere.

Content Tag Keywords: Allegiance

Event Start Date: 10/29/2012 7:00 AM

Event End Date: 10/29/2012 8:00 AM

breaking-through-the-status-quo-barrier-102612

Anthony Salas — Tue, 02 Oct 2012 20:15:45 GMT

Title: Breaking Through the Status Quo Barrier

Description: Transform your marketing messages into compelling stories that inspire customers to want to do something different and do it with you.

Content Tag Keywords: Brainshark

Event Start Date: 10/26/2012 7:00 AM

Event End Date: 10/26/2012 8:00 AM

how-to-be-a-webinar-god-102512

Karen Gwynne — Thu, 18 Oct 2012 17:55:21 GMT

Title: How to be a Webinar God

Description: Join David Pitta, Director of Demand Generation at BrightTALK as he shares the secrets his team has learned in curating over 1,000 webinars that is driving their business forward.

Content Tag Keywords: BrightTALK

Event Start Date: 10/25/2012 7:00 AM

Event End Date: 10/25/2012 8:00 AM

making-marketing-webinars-more-engaging-102412

Karen Gwynne — Tue, 25 Sep 2012 20:41:24 GMT

Title: Making Your Marketing Webinars More Engaging and Interactive

Description: Join us as Ken Molay, president of Webinar Success, explains web conferencing features and techniques you can use to more fully involve your audience.

Content Tag Keywords: adobe, webinar best practices, engagement, content marketing

Event Start Date: 10/24/2012 7:00 AM

Event End Date: 10/24/2012 8:00 AM

reposition-your-university's-brand-with-mobile-102212

Karen Gwynne — Thu, 27 Sep 2012 21:30:31 GMT

Title: Reposition Your University's Brand with Mobile

Description: The mobile world presents an opportunity for you to redefine your university's identity where it matters most.

Content Tag Keywords: Blackboard Mobile

Event Start Date: 10/22/2012 7:00 AM

Event End Date: 10/22/2012 8:00 AM

members-only-webcast-website-questions-101912

Karen Gwynne — Thu, 04 Oct 2012 16:23:39 GMT

Title: AMA Members Only Webcast - Questions to Ask Before Creating a New Website

Description: During this discussion, we will provide a digestible overview of both the strategic design and development processes that go into creating or rebranding your website.

Content Tag Keywords: Planning Strategy Design Development Solutions

Event Start Date: 10/19/2012 7:00 AM

Event End Date: 10/19/2012 8:00 AM

get-ahead-of-your-marketing,-creative-and-digital-staffing-needs-92412

Anna Carbonara — Mon, 24 Sep 2012 21:28:04 GMT

Title: Get Ahead of Your Marketing, Creative and Digital Staffing Needs

Description: There are steps managers can take to be more proactive in their recruiting and hiring approach. In this webcast, Aquent’s Kelly Boykin will explore these three steps for becoming a more proactive marketing, creative and digital hiring manager.

Content Tag Keywords: Creative, digital, recruiting, staff, manager, Aquent

Event Start Date: 10/18/2012 7:00 AM

Event End Date: 10/18/2012 8:00 AM

the-lyris-digital-optimizer-report-actionable-insights-for-delivering-customer-value-101712

Anthony Salas — Mon, 01 Oct 2012 15:25:34 GMT

Title: The Lyris Digital Optimizer Report: Actionable Insights for Delivering Customer Value

Description: Spend an informative hour and hear the results of recent market research that explores digital marketing best practices and trends across multiple industries.

Content Tag Keywords: Lyris

Event Start Date: 10/17/2012 7:00 AM

Event End Date: 10/17/2012 8:00 AM

getting-the-most-out-of-google-analytics-101612

Anthony Salas — Tue, 02 Oct 2012 16:36:41 GMT

Title: Getting the Most out of Google Analytics

Description: Watch and learn what can happen when data from Google Analytics gets mashed up with powerful visualizations and analysis tools by a veteran Google Analytics expert.

Content Tag Keywords: Tableau Software Google Analytics

Event Start Date: 10/16/2012 7:00 AM

Event End Date: 10/16/2012 8:00 AM

making-mobile-marketing-work-with-prospective-students-101512

Anthony Salas — Thu, 27 Sep 2012 18:58:16 GMT

Title: Making Mobile Marketing Work with Prospective Students

Description: 63% of teens text every day. 67% of 18-24 year olds have a smartphone. What if you could leverage this in your admissions campaigns?

Content Tag Keywords: Blackboard

Event Start Date: 10/15/2012 7:00 AM

Event End Date: 10/15/2012 8:00 AM

the-importance-of-outbound-marketing-in-seo-101112

Anthony Salas — Tue, 25 Sep 2012 19:15:40 GMT

Title: The Importance of Outbound Marketing in SEO

Description: Many people believe that outbound marketing has no effect on SEO, but that couldn’t be further from the truth.

Content Tag Keywords: Act-On

Event Start Date: 10/11/2012 12:00 PM

Event End Date: 10/11/2012 1:00 PM

How-to-Streamline-Finances-and-Prevent-Fraud-with-Cloud-Computing-10512

Anna Carbonara — Tue, 18 Sep 2012 20:56:09 GMT

Title: How to Streamline Finances and Prevent Fraud with Cloud Computing

Description: Learn how organizations like yours are streamlining their finances and preventing fraud by migrating to cloud-based solutions.

Content Tag Keywords: Cloud computing, The NonProfit Times, finance, accounting, solutions, cloud

Event Start Date: 10/5/2012 12:00 AM

20-content-marketing-webinar-questions-answered-100312

Karen Gwynne — Wed, 12 Sep 2012 14:48:57 GMT

Title: 20 Content Marketing & Webinar Questions Answered in Real-Time

Description: Join Clayton Stobbs from Compendium and Simone Verhulst from ReadyTalk as they rapid-fire answer 20 questions about content marketing and webinars submitted by YOU and your peers!

Content Tag Keywords: Best practices, B2B, social marketing, marketing mix, strategic marketing, webinars, content marketing, integrated marketing

Event Start Date: 10/3/2012 12:00 PM

Event End Date: 10/3/2012 1:00 PM

understand-millennials-insights-into-their-college-selection-process-100112

Karen Gwynne — Wed, 12 Sep 2012 15:33:09 GMT

Title: Understand Millennials: Insights into Their College Selection Process

Description: Where, when, and how can you influence prospective students the best? Are you targeting communications to high school seniors?

Content Tag Keywords: TRU academic

Event Start Date: 10/1/2012 12:00 PM

Event End Date: 10/1/2012 1:00 PM

How-to-Get-Exceptional-Consumer-Insights-and-Market-Research-Using-Facebook-Data-92712

Anna Carbonara — Thu, 16 Aug 2012 20:26:08 GMT

Title: How to Get Exceptional Consumer Insights and Market Research Using Facebook Data

Description: This webcast will discuss how to unlock this unprecedented new dimension for consumer segmentation and analysis & more.

Content Tag Keywords: Market research, consumer insights, consumer analytics, customer analytics, demographic, psychographic, segmentation, targeting, social media marketing, social analytics, brand management, competitive analysis, media planning, database marketing,

Event Start Date: 9/27/2012 12:00 AM

a-b2b-marketers-guide-to-avoiding-the-spam-folder-092612

Anthony Salas — Tue, 11 Sep 2012 16:29:09 GMT

Title: A B2B Marketer’s Guide to Avoiding the Spam Folder

Description: With some B2B filters delivering less than 50% of email to the inbox, marketers are leaving a lot of money on the table.

Content Tag Keywords: Return Path

Event Start Date: 9/26/2012 12:00 PM

Event End Date: 9/26/2012 1:00 PM

marketing-essentials-score-leads-in-record-time-092412

Alli Libb — Fri, 14 Sep 2012 15:34:39 GMT

Title: AMA Marketing Essentials Webcast: Lead Acceleration: Using Marketing Automation to Score and Nurture Leads in Record Time

Description: This hour-long webinar, presented by AMA and sponsored by Eloqua and Astadia is free to attend, and will feature guest speakers from McAfee and the Demand Gen Report.

Content Tag Keywords: marketing automation, essentials, toolkit

Event Start Date: 9/24/2012 12:00 PM

Event End Date: 9/24/2012 1:00 PM

members-only-webcast-visual-storytelling-for-demand-generation-092112

Karen Gwynne — Thu, 16 Aug 2012 20:40:23 GMT

Title: AMA Members Only Webcast - The Importance of Visual Storytelling for Effective Demand Generation

Description: Learn to increase the effectiveness of your demand generation campaigns and create more quality, sales-ready leads with visual vignettes.

Content Tag Keywords: Demand Generation Demand Generation Campaigns Marketing Campaigns Marketing Messages Marketing Marketers Visual Storytelling Visual Imagery

Event Start Date: 9/21/2012 12:00 PM

Event End Date: 9/21/2012 1:00 PM

leveraging-the-true-power-of-social-with-e-mail-092012

Anthony Salas — Fri, 20 Jul 2012 15:24:54 GMT

Title: Leveraging the True Power of Social with E-Mail

Description: Social marketing + email is a powerful mechanism for improving your business, but there are basic challenges that organizations face when trying to figure out what to do with social marketing.

Content Tag Keywords: Aquent

Event Start Date: 9/20/2012 12:00 PM

Event End Date: 9/20/2012 1:00 PM

maximize-your-marketing-impact-with-rich-media-how-to-deliver-a-more-engaging-multichannel-customer-experience-091912

Anthony Salas — Mon, 10 Sep 2012 20:56:24 GMT

Title: Maximize Your Marketing Impact with Rich Media: How to Deliver a More Engaging Multichannel Customer Experience

Description: Rich media—like video, audio, graphics, and images—has quickly become a core part of today's marketing communications.

Content Tag Keywords: Autonomy

Event Start Date: 9/19/2012 12:00 PM

Event End Date: 9/19/2012 1:00 PM

marketing-essentials-holistic-lead-nurturing-091712

Karen Gwynne — Tue, 28 Aug 2012 18:30:56 GMT

Title: AMA Marketing Essentials Webcast: Holistic Lead Nurturing for Optimal Revenue Performance

Description: In this Webinar, we’ll review the holistic lead nurturing programs of a world-leading technology company.

Content Tag Keywords: marketing automation, essentials, toolkit

Event Start Date: 9/17/2012 1:00 PM

Event End Date: 9/17/2012 2:00 PM

shake-the-world-091412

Lynn Brown — Tue, 28 Aug 2012 16:58:48 GMT

Title: Shake the World

Description: Webcast from best selling Author (Shake the World), James Reilly about finding meaningful work.

Content Tag Keywords: Careers, Career Management

Event Start Date: 9/14/2012 11:00 AM

Event End Date: 9/14/2012 12:00 PM

build-a-better-inbound-marketing-machine-091312

Karen Gwynne — Tue, 28 Aug 2012 15:33:54 GMT

Title: How to Build a Better Inbound Marketing Machine

Description: This webinar will cover strategies for developing your inbound marketing programs, including content marketing, social media marketing, search engine marketing, and conversion optimization.

Content Tag Keywords: Marketing automation, inbound marketing, content marketing, search marketing, lead generation, brand awareness, online marketing, webinars, field marketing, list building

Event Start Date: 9/13/2012 12:00 PM

Event End Date: 9/13/2012 1:00 PM

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Anthony Salas — Mon, 27 Aug 2012 19:34:56 GMT

Title: Content Marketing: From Creation to Curation

Description: Learn how you can turn content into customers.

Content Tag Keywords: Curata, content marketing, content strategy, content curation, content creation, original content

Event Start Date: 9/12/2012 12:00 PM

Event End Date: 9/12/2012 1:00 PM

enabling-the-dynamic-customer-journey-the-next-wave-of-mobile-social-marketing-091112

Anthony Salas — Tue, 28 Aug 2012 15:28:20 GMT

Title: Enabling the Dynamic Customer Journey: The Next Wave of Mobile, Social Marketing

Description: How does the definition of marketing and content overall change as we look toward an even more connected future?

Content Tag Keywords: Citrix

Event Start Date: 9/11/2012 12:00 PM

Event End Date: 9/11/2012 1:00 PM

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Karen Gwynne — Wed, 22 Aug 2012 16:56:32 GMT

Title: AMA Marketing Essentials Webcast: Using Marketing Automation to Build a Shared Services Demand Center

Description: In this Webinar, PerkinElmer and MarketOne will show how Enterprise-level customers are using marketing automation to automate manual marketing processes, and how the technology provides the backbone to build a centralized “Shared Services” group.

Content Tag Keywords: marketing automation, essentials, toolkit

Event Start Date: 9/10/2012 1:00 PM

Event End Date: 9/10/2012 2:00 PM

should-you-replace-focus-groups-with-social-media-research-090712

Anthony Salas — Fri, 24 Aug 2012 15:18:30 GMT

Title: Should You Replace Focus Groups with Social Media Research?

Description: Learn how emerging social media research methods are engaging customers rather than just listening to them.

Content Tag Keywords: Fountainhead Consulting

Event Start Date: 9/7/2012 12:00 PM

Event End Date: 9/7/2012 1:00 PM

content-marketing-drive-results-with-video-and-social-media-090612

Anthony Salas — Mon, 27 Aug 2012 15:01:35 GMT

Title: Content Marketing—Drive Results with Video and Social Media

Description: In today's social world, marketers must make sure they are sustaining their consumers' attention—not just interrupting them with ads.

Content Tag Keywords: Brightcove

Event Start Date: 9/6/2012 12:00 PM

Event End Date: 9/6/2012 1:00 PM

data-driven-strategic-marketing-how-to-integrate-analytics-and-technology-with-marketing-decisions-090512

Anthony Salas — Wed, 22 Aug 2012 14:38:06 GMT

Title: Data-Driven Strategic Marketing: Integrate Analytics & Technology with Marketing Decisions

Description: This webcast will discuss how you can develop successful, integrated, cross-channel marketing strategies.

Content Tag Keywords: ThinkVine

Event Start Date: 9/5/2012 12:00 PM

Event End Date: 9/5/2012 1:00 PM

visual-content-marketing-capture-and-engage-your-audience-082212

Anthony Salas — Mon, 06 Aug 2012 19:45:08 GMT

Title: Visual Content Marketing: Capture and Engage Your Audience

Description: Content is evolving, and visual is becoming the norm. But how do you get started? And what kinds of visual content should you be using?

Content Tag Keywords: Marketo

Event Start Date: 8/22/2012 12:00 PM

Event End Date: 8/22/2012 1:00 PM

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Karen Gwynne — Thu, 02 Aug 2012 18:59:32 GMT

Title: AMA Members Only Webcast - Pinterest 2.0: Beyond Lifestyle Scrapbooking to Legitimate Brand Marketing Tactic

Content Tag Keywords: digital marketing, online, search, social media, pinboard, pinterest

Event Start Date: 8/20/2012 12:00 PM

Event End Date: 8/20/2012 1:00 PM

performance-targeting-understanding-and-leveraging-new-innovation-for-marketing-success-081712

Anthony Salas — Thu, 02 Aug 2012 16:08:34 GMT

Title: Performance Targeting: Understanding and Leveraging New Innovation for Marketing Success

Description: As we approach planning season for 2013, it is important for marketers to consider the rapid pace of innovation in advertising today and how it fits into their established marketing goals.

Content Tag Keywords: Quantcast search targeting display real-time-bidding ROI performance_marketing

Event Start Date: 8/17/2012 12:00 PM

Event End Date: 8/17/2012 1:00 PM

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Karen Gwynne — Mon, 16 Jul 2012 20:52:44 GMT

Title: WEBINARS 2.0 – It's Time to Re-think, Re-do and Re-energize

Description: Join us on August 16th at 1 pm EST for a provocative un-boring webinar that will change how you think about your next event.

Content Tag Keywords: leads vs. engagement, video, engagement, social and digital media, polls, questions, comments, interactive

Event Start Date: 8/16/2012 12:00 PM

Event End Date: 8/16/2012 1:00 PM

TrendsinDigitalMarketingandNewMedia

Lynn Brown — Wed, 18 Jul 2012 21:43:05 GMT

Title: Trends in Digital Marketing and New Media

Description: Webcast on trends in digital and new media given by Full Sail University

Content Tag Keywords: Digital, New Media, Full Sail

Event Start Date: 8/8/2012 11:00 AM

Event End Date: 8/8/2012 12:00 PM

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Anthony Salas — Fri, 13 Jul 2012 15:34:26 GMT

Title: 25 Best-Kept Landing Page Secrets

Description: We’re revealing 25 of our most coveted landing page secrets and strategies to help you achieve better results from your online campaigns.

Content Tag Keywords: ion interactive

Event Start Date: 8/1/2012 12:00 PM

Event End Date: 8/1/2012 1:00 PM

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Anna Carbonara — Thu, 05 Jul 2012 20:47:43 GMT

Title: How to Fuel A Modern Customer Experience Program

Description: In this webinar, attendees will hear Andrew McInnes, former Forrester analyst and CX industry expert, and Jennifer Beyer, former head of Fidelity’s award winning VoC program, discuss the best practices of today’s leading CX and VoC practitioners.

Content Tag Keywords: Voice of customer, customer experience, feedback management, Allegiance, webcast

Event Start Date: 7/31/2012 12:00 AM

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Anthony Salas — Tue, 17 Jul 2012 16:40:10 GMT

Title: Excel in Online Marketing: How to Effectively Attract and Convert the Best Prospects

Description: Join us on this complimentary webcast and learn how you can easily attract the most cost-effective relevant traffic to your website.

Content Tag Keywords: Autonomy HP

Event Start Date: 7/26/2012 12:00 PM

Event End Date: 7/26/2012 1:00 PM

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Karen Gwynne — Tue, 10 Jul 2012 20:28:02 GMT

Title: Best Practices in List Segmentation

Description: In this webinar, you will learn the difference between behavioral and profile segmentation, how to use personalization to optimize segmentation, the impact of segmentation on lead generation and more!

Content Tag Keywords: best practices, email marketing, strategy, list, segmentation

Event Start Date: 7/25/2012 12:00 PM

Event End Date: 7/25/2012 1:00 PM

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Anthony Salas — Mon, 09 Jul 2012 15:37:29 GMT

Title: Progressive Marketer Webcast Series: Winning on the Front Lines of Demand Generation

Description: This webcast is designed to help you get better lead quality, increase closed deals and deal size.

Content Tag Keywords: Eloqua

Event Start Date: 7/24/2012 12:00 PM

Event End Date: 7/24/2012 1:00 PM

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Karen Gwynne — Thu, 28 Jun 2012 16:54:09 GMT

Title: Bouncing Back After a Layoff

Description: Career Webcast on advice and success stories on boucning back after being laid off.

Content Tag Keywords: career, career advice, layoff

Event Start Date: 7/20/2012 10:30 AM

Event End Date: 7/20/2012 11:30 AM

AcademicPlacementTipsandToolsforSuccesfullyNavigatingtheCareerFair

Karen Gwynne — Wed, 08 Aug 2012 13:16:25 GMT

Title: Academic Placement:Tips and Tools for Succesfully Navigating the Career Fair

Event Start Date: 7/20/2012 10:00 AM

Event End Date: 7/20/2012 11:00 AM

performance-targeting-understanding-and-leveraging-new-innovation-for-marketing-success-071312

Anthony Salas — Fri, 29 Jun 2012 18:25:03 GMT

Title: Performance Targeting: Understanding and Leveraging New Innovation for Marketing Success

Description: As we approach planning season for 2013, it is important for marketers to understand the constant state of innovation in advertising today and how it fits into their established marketing goals.

Content Tag Keywords: Quantcast

Event Start Date: 7/13/2012 12:00 PM

Event End Date: 7/13/2012 1:00 PM

7-steps-to-grow-your-social-programs

Anthony Salas — Wed, 27 Jun 2012 14:51:18 GMT

Title: 7 Steps to Grow Your Social Programs

Description: In this webinar, learn the seven areas of opportunity you can focus on today help social business become a reality.

Content Tag Keywords: Spredfast, content marketing, social media, social ROI

Event Start Date: 7/11/2012 12:00 PM

Event End Date: 7/11/2012 1:00 PM

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Anthony Salas — Wed, 13 Jun 2012 15:16:42 GMT

Title: Creating Effective Dashboards

Description: In this webinar, Ross Graber shares 10 key components of effective marketing dashboards.

Content Tag Keywords: Tableau Software

Event Start Date: 6/28/2012 12:00 PM

Event End Date: 6/28/2012 1:00 PM

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Anna Carbonara — Thu, 24 May 2012 21:23:32 GMT

Title: Improving Marketing ROI with Digital Signage

Description: During this webinar you will learn how digital signage enables you to improve brand awareness and message effectiveness and much more.

Content Tag Keywords: Digital signage, brand awareness, social media, digital communications, ROI,

Event Start Date: 6/27/2012 12:00 PM

scale-your-business-through-attraction-marketing-062612

Anthony Salas — Mon, 18 Jun 2012 17:15:04 GMT

Title: Scale Your Business through Attraction Marketing

Description: Be prepared to be excited and re-energized about your business once you see the untapped potential existing in your business right now

Content Tag Keywords: Be Represented

Event Start Date: 6/26/2012 12:00 PM

Event End Date: 6/26/2012 1:00 PM

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Karen Gwynne — Tue, 29 May 2012 15:55:07 GMT

Title: Members Only Webcast: The New Way to Fundraise

Description: With the business of philanthropy changing at lightning speed, how does a nonprofit reach its full fundraising potential? This session will discuss the key components of marketing innovation that can be leveraged.

Content Tag Keywords: Fundraising, Donor Marketing, Constituent Advancement, Engagement, Cross-Channel, Revenue, Philanthropy

Event Start Date: 6/25/2012 12:00 PM

Event End Date: 6/25/2012 1:00 PM

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Anthony Salas — Fri, 18 May 2012 16:47:26 GMT

Title: Culture Club: "They Come and Go" on Mobile

Description: This presentation will help you understand the current diversities of mobile audiences and how to bridge that cultural divide.

Content Tag Keywords: Aquent

Event Start Date: 6/20/2012 12:00 PM

Event End Date: 6/20/2012 1:00 PM

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Anthony Salas — Mon, 04 Jun 2012 15:55:24 GMT

Title: Why Big Data Makes Big Sense for Digital Marketers

Description: In this Webinar we will tackle the topic of Big Data for marketers - how the ability to collect, measure and utilize data is the key to digital marketing success.

Content Tag Keywords: Lyris digital ROI

Event Start Date: 6/19/2012 12:00 PM

Event End Date: 6/19/2012 1:00 PM

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Anna Carbonara — Fri, 18 May 2012 15:32:42 GMT

Title: Measuring the ROI of Local Marketing

Description: Join us and learn how local marketing and ROI measurement will help you improve your brand’s marketing results and revenue.

Content Tag Keywords: Local Marketing, Channel Marketing, ROI, Marketing ROI, Local Marketing Enablement

Event Start Date: 6/18/2012 12:00 AM

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Anthony Salas — Thu, 31 May 2012 19:31:28 GMT

Title: Anonymous Prospect to Paying Customer: Use Display Advertising to Deliver New Business

Description: Marketers can now reach more of their precise target audiences online and drive new leads into the marketing funnel in innovative ways.

Content Tag Keywords: Bizo

Event Start Date: 6/14/2012 12:00 PM

Event End Date: 6/14/2012 1:00 PM

the-cost-coverage-and-tradeoffs-of-picking-online-and-offline-061312

Anthony Salas — Mon, 14 May 2012 16:08:53 GMT

Title: The Cost, Coverage and Tradeoffs of Picking Online and Offline

Description: Find out how you can make the right decisions to cut costs without compromising quality.

Content Tag Keywords: SSI

Event Start Date: 6/13/2012 12:00 PM

Event End Date: 6/13/2012 1:00 PM

the-truth-about-mode-effects-and-the-facts-about-online-sample-061312

Anthony Salas — Tue, 29 May 2012 16:00:15 GMT

Title: The Truth about Mode Effects and the Facts about Online Sample

Description: Find out how you can make the right decisions to cut costs without compromising quality.

Content Tag Keywords: SSI

Event Start Date: 6/13/2012 12:00 PM

Event End Date: 6/13/2012 1:00 PM

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Karen Gwynne — Fri, 04 May 2012 14:31:39 GMT

Title: 6 Weeks to a Great Webinar

Description: Join this webinar to learn Join us to learn: why webinars are a great idea, why companies and presenters don't like them and how to get over it, what's involved in a great webinar and how to execute one in 6 weeks.

Content Tag Keywords: Adobe, webinars, webcast, planning, webinar strategy, online marketing, interactive, platform

Event Start Date: 6/7/2012 12:00 PM

Event End Date: 6/6/2012 1:00 PM

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Anthony Salas — Fri, 11 May 2012 21:32:11 GMT

Title: Kickstart Your Content Marketing Strategy with Video and Social Media

Description: According to a recent report one of the biggest challenges for marketers in 2012 is producing the kind of content that engages prospects and customers.

Content Tag Keywords: Brightcove

Event Start Date: 6/5/2012 12:00 PM

Event End Date: 6/5/2012 1:00 PM

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Anna Carbonara — Mon, 30 Apr 2012 17:19:52 GMT

Title: Moves Management Made Easy

Description: Hear how a structured moves management process can raise your team’s productivity, eliminate missed opportunities due to staff turnover, and make your major gift fundraising results more reliable.

Content Tag Keywords: Major gift fundraising, Moves managements for major gift fundraising, The NonProfit Times, Convio, CRM,

Event Start Date: 6/1/2012 12:00 PM

8-top-tricks-for-driving-business-to-your-site-053112

Anthony Salas — Thu, 10 May 2012 19:25:11 GMT

Title: 8 Top Tricks for Driving Business to Your Site

Description: Join Lewis Howes and Derek Halpern, online marketing gurus, as they reveal how to optimize your web strategy to drive traffic to your site and your business to success.

Content Tag Keywords: GoToWebinar, Citrix

Event Start Date: 5/31/2012 12:00 PM

Event End Date: 5/31/2012 1:00 PM

are-you-ready-to-make-the-loyalty-leap

Nancy Pekala — Sun, 25 Mar 2012 02:09:43 GMT

Title: Creating a Customer-Centric Culture

Description: In this AMA webinar, Bryan Pearson, President of LoyaltyOne shares his secrets to building customer intimacy in an information age while also navigating the minefields of privacy.

Content Tag Keywords: loyalty, Loyalty Leap, customer experience, customer information, Bryan Pearson, Colloquy

Event Start Date: 4/16/2012 12:00 PM

Event End Date: 4/16/2012 1:00 PM

BusinessCommunication_AssertYourselftotheTop_3192012

Nancy Pekala — Thu, 23 Feb 2012 16:24:02 GMT

Title: Business Communication

Content Tag Keywords: career, business communication

Event Start Date: 3/19/2012 11:00 AM

Event End Date: 3/19/2012 12:00 PM

NewYearNewCareer

Lynn Brown — Thu, 09 Feb 2012 13:52:06 GMT

Title: New Year New Career

Event Start Date: 2/1/2012 12:00 AM

Event End Date: 2/1/2013 12:00 AM

Powering_Up_Sponsorships_and_Events_with_Mobile_Engagement_120811

Alli Libb — Tue, 22 Nov 2011 20:00:42 GMT

Title: Powering Up Sponsorships and Events with Mobile Engagement: The Coca-Cola Company, Live Nation Entertainment and Mozes Discuss Industry-Leading Best Practices

Content Tag Keywords: Brand Sponsorships, Sponsorship Spending, Sponsorship Activation, Mobile Engagement, Brand Marketing, Mobile Marketing, User-Generated Content, Best Practices, Mobile Measurement, Live Events, Mozes, Coca-Cola Company, Live Nation

Event Start Date: 12/8/2011 1:00 PM

Event End Date: 12/8/2011 2:00 PM

Harness_The_Conversation_Businessin_Today’s_Social_World_112911

Alli Libb — Thu, 03 Nov 2011 17:35:01 GMT

Title: Harness The Conversation—Business in Today’s Social World

Description: Learn how to gain a competitive advantage by harnessing the power of The Conversation.

Content Tag Keywords: Cvent, Customer Satisfaction, Customer Loyalty, Customer Retention, Social Media Research, Social Media Marketing, Customer Feedback,Online Surveys, Voice of the Customer, Feedback Management, Employee satisfaction

Event Start Date: 11/29/2011 12:00 PM

Event End Date: 11/29/2011 1:00 PM

In_person_and_Virtual_Presentations_100711

Karen Gwynne — Fri, 09 Sep 2011 14:35:48 GMT

Title: In-person and Virtual Presentations: Master Your Approach for Each

Description: Learn best practices and guidelines for fine tuning your presentation to match the unique requirements of in-person and virtual venues.

Content Tag Keywords: Adobe

Event Start Date: 10/7/2011 12:00 PM

Event End Date: 10/7/2011 1:00 PM

C2C_Webcast_Managing_Your_Online_Identity_100311

Karen Gwynne — Thu, 20 Oct 2011 20:27:00 GMT

Title: C2C Webcast - Personal Branding: Managing Your Online Identity

Description: Join Sima Dahl, President of Parlay Communications, Ltd. and Co-Founder of MarketMyCareer.com, as she shares best practices gleaned over the last decade while building her own personal brand online.

Content Tag Keywords: career, collegiate

Event Start Date: 10/3/2011 12:00 AM

Event End Date: 10/3/2011 12:00 AM

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Karen Gwynne — Fri, 29 Jul 2011 16:19:55 GMT

Title: Evolving to Social Intelligence. Are you ready?

Description: Learn how you can tap into new unstructured customer data sources and what you must do to gain the full value of that data.

Content Tag Keywords: HP, endeca, business intelligence, social intelligence, analytics

Event Start Date: 8/17/2011 12:00 PM

Event End Date: 8/17/2011 1:00 PM

C2C_Webcast_Networking_101_072511

Karen Gwynne — Fri, 21 Oct 2011 19:44:25 GMT

Title: C2C Webcast - Networking 101: The Steps to Success

Description: Join Sima Dahl, President of Parlay Communications, Ltd. and Co-Founder of MarketMyCareer.com, to learn how to build a foundation to become a savvy networker.

Content Tag Keywords: career, collegiate

Event Start Date: 7/25/2011 12:00 AM

Event End Date: 7/25/2011 12:00 AM

Wikibrands,_Wikicommunities_How_to_Manage_the_World_of_Engaged_Brands_042811

Becky Youngberg — Fri, 08 Apr 2011 14:31:41 GMT

Title: Wikibrands, Wikicommunities -- How to Manage the World of Engaged Brands

Description: Dive deeply into the subject of online community management and what key success factors are involved in the front line management of customer and fan engagement, digital and social media activities.

Content Tag Keywords: community manager, Wikibrands, Wikicommunities, collaboration, customer engagement, Sean Moffitt, Agent Wildfire, Ramius, Sixent, CommunityZero

Event Start Date: 4/28/2011 12:00 PM

Event End Date: 4/28/2011 1:00 PM

Healthcare_Social_Media_042011

Alli Libb — Mon, 28 Mar 2011 15:40:48 GMT

Title: Healthcare Social Media: The Conversation That Is Defining Your Brand

Description: Learn which healthcare topics drive the online converstation and how you can apply these findings to your healthcare marketing.

Event Start Date: 4/20/2011 12:00 PM

Event End Date: 4/20/2011 1:00 PM

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Becky Youngberg — Wed, 09 Feb 2011 17:05:06 GMT

Title: 11 Marketing Trends for 2011

Description: Join Jay Henderson from Unica and Suresh Vittal from Forrester Research as they discuss these trends, how to determine if they apply to your business, and give you practical advice on what to about them. Learn

Content Tag Keywords: marketing channels, data, challenges, Unica, trends, Jay Henderson, Suresh Vittal, Forrester Research, survey, marketing results

Event Start Date: 3/8/2011 12:00 PM

Event End Date: 3/8/2011 1:00 PM

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Alli Libb — Mon, 20 Dec 2010 21:16:52 GMT

Title: Social Influence Strategy and Location Based Applications

Description: Learn about influence strategy and the creation of location based applications.

Event Start Date: 1/25/2011 12:00 PM

Event End Date: 1/25/2011 1:00 PM

Intelligent_Marketing_Improving_Marketing_Performance_Using_Business_and_Social_Intelligence_111110

Alli Libb — Mon, 18 Oct 2010 01:40:20 GMT

Title: Intelligent Marketing: Improving Marketing Performance Using Business and Social Intelligence

Description: Learn how to improve marketing preformance using buisness and and social intelligence.

Content Tag Keywords: InsideView, Social Media, Business Intelligence, Social Intelligence, B2B Marketing, lead generation, marketing performance, marketing metrics, lead volume, lead conversions, company revenue, Intelligent Marketing, LinkedIn, Facebook, Twitter

Event Start Date: 11/11/2010 12:00 PM

Event End Date: 11/11/2010 1:00 PM

Are_your_customer_offers_making_you_profitable_042910

Alli Libb — Wed, 17 Mar 2010 19:57:25 GMT

Title: Are your Customer Offers Making you Profitable?

Description: Profitability is the goal, and analytics can help reach it. Analytical insight enables highly granular customer differentiation, which provides the basis for delivering a wide variety of customer propositions.

Content Tag Keywords: Customer analytics, customer experience, inbound, profitability, customers, retention, acquisition, cross-sell, up-sell, direct marketing, cross channel

Event Start Date: 4/29/2010 12:00 PM

Event End Date: 4/29/2010 1:00 PM

Marketing_Strategy_is_Sales_Strategy_Best_Practices_from_3PAR_040610

Anna Carbonara — Fri, 19 Mar 2010 18:52:14 GMT

Title: Marketing Strategy is Sales Strategy: Best Practices from 3PAR

Description: Register to hear how a rapidly growing technology company has aligned its Marketing efforts to the company’s broader corporate sales strategy!

Content Tag Keywords: marketing and sales, sales, savo, marketing and sales alignment, B2B marketing, marketing roi

Event Start Date: 4/6/2010 12:00 PM

Event End Date: 4/6/2010 1:00 PM

MotM_Approaches_to_Audience_Measurement_102809

Alli Libb — Fri, 21 Aug 2009 15:23:46 GMT

Title: Meeting of the Minds Webcast Series: Approaches to Audience Measurement

Event Start Date: 10/28/2009 12:00 PM

Event End Date: 10/28/2009 1:00 PM

A_Creative_Approach_for_Segmentation_Success_091509

Alli Libb — Tue, 25 Aug 2009 19:59:51 GMT

Title: A Creative Approach for Segmentation Success

Description: In this webcast, the speakers will address best practices in segmentation study design.

Content Tag Keywords: epsilon, marketing segmentation, strategic planning

Event Start Date: 9/15/2009 12:00 PM

Event End Date: 9/15/2009 1:00 PM

Predictive_Advantage_Taking_Research_to_the_Next_Level_081209

Anna Carbonara — Tue, 14 Jul 2009 16:25:46 GMT

Title: Predictive Advantage: Taking Research to the Next Level

Description: Learn how data mining can enhance your research activities by bridging the gap between attitudes and actions and help you find the right actionable insight quickly and efficiently.

Content Tag Keywords: market research, data mining

Event Start Date: 8/12/2009 12:00 PM

Event End Date: 8/12/2009 1:00 PM

B2B_Social_Marketing_Encourage,_Manage,_and_Measure_Word_of_Mouth_Referrals_Using_Facebook_071509

Anna Carbonara — Tue, 02 Jun 2009 21:57:42 GMT

Title: B2B Social Media Marketing: Encourage, Manage, and Measure Word of Mouth Referrals using Facebook

Description: Join Marketo on this webcast to see how you can capture the value and attention of the more than 200 million active Facebook users.

Content Tag Keywords: Facebook, B2B Marketing, Social Networks, Social Media, Online Marketing, Demand Generation, Marketing ROI, Social Media ROI

Event Start Date: 7/15/2009 12:00 PM

Event End Date: 7/15/2009 12:00 PM

Mobile_Marketing_How-To_051409

Alli Libb — Wed, 15 Apr 2009 19:50:09 GMT

Title: Mobile Marketing How-To: A Starter Guide for the Novice

Description: Learn mobile marketing basics and how to integrate mobile marketing with other marketing channels to optimize the results of your programs.

Content Tag Keywords: Lyris, mobile marketing, ROI, marketing mix

Event Start Date: 5/14/2009 12:00 PM

Event End Date: 5/14/2009 1:00 PM

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Alli Libb — Wed, 08 Apr 2009 20:10:01 GMT

Title: 5 Reasons to Do Market Research in an Online Community

Description: Learn how social networks and online communities are changing market research

Content Tag Keywords: HiveLive, market research, online marketing, social media, Web 2.0, customer insight, consumer insight, qualitative research, online research

Event Start Date: 5/7/2009 12:00 PM

Event End Date: 5/7/2009 1:00 PM