Latest Resources from Marketingpower

The-ROI-of-Tag-Management

Karen Gwynne — Thu, 24 May 2012 17:35:42 GMT

Title: Sponsored Whitepaper: The ROI of Tag Management

Description: This white paper examines the real measurable benefits of tag management, including increasing marketing efficiency, and reducing costs.

Content Tag Keywords: tag management, tag management system, TMS, digital marketing, web analytics

doing-well-doing-good-benevolent-halo-social-goodwill

Kevin Campbell — Tue, 08 May 2012 19:15:13 GMT

Title: Doing Well by Doing Good: The Benevolent Halo of Social Goodwill

Description: A firm’s goodwill goes a long way towards improving its corporate image. It can also alter the public’s perception of its products.

Content Tag Keywords: doing, well, good, benevolent, halo, social, goodwill, investments, image, reputation, perception

biggest-obstacles-increasing-profits-analytics

Kevin Campbell — Fri, 04 May 2012 20:44:31 GMT

Title: The Biggest Obstacles to Increasing Profits with Analytics

Description: Data mining and statistical analyses can help promote sales and circumvent all sorts of problems. Yet many C-suite executives have trouble making the leap from traditional spreadsheet data to probabilistic analytics.

Content Tag Keywords: biggest, obstacles, increasing, profits, analytics, data, spreadsheet, probabilistic, mining

Sponsored_Whitepaper-Marketings-role-integrated-business-planning

Karen Gwynne — Fri, 04 May 2012 21:18:56 GMT

Title: Sponsored Whitepaper: Marketing's Role in the Integrated Business Planning Process

Description: Learn why marketing is a critical stakeholder within integrated business planning.

Content Tag Keywords: S&OP, Sales and Operations Planning, Marketing's role, integrated business planning, integtrated

marketing_optimization_in_the_digital_age

Anthony Salas — Mon, 16 Apr 2012 16:13:18 GMT

Title: Marketing Optimization in the Digital Age

Description: With the proliferation of consumer devices and emerging media channels, marketers must harness these changes and the associated data to drive ROI in the digital age.

Content Tag Keywords: marketing mix, integrated marketing, marketing planning, cross-channel attribution, marketing optimization, digital marketing

epsilon_the-rise-of-email-retargeting

Kevin Campbell — Thu, 15 Mar 2012 14:27:26 GMT

Title: The Rise of E-mail Retargeting

Description: Add marketing reach via E-mail with retargeting.

Content Tag Keywords: rise, e-mail, retargeting, target, display, ad, inbox, conversion, tag

Sponsored_eBook_Social_Media_and_the_Future_of_the_Agency

Karen Gwynne — Tue, 27 Mar 2012 16:00:14 GMT

Title: Sponsored eBook: Social Media and the Future of the Agency

Description: This eBook explains why agencies that adapt to the multichannel marketplace will be the ones that thrive

Content Tag Keywords: agency, social media, client

Sponsored_eBook_Search_and_Display_Capitalizing_on_the_Retargeting_Opportunity

Karen Gwynne — Tue, 27 Mar 2012 15:35:06 GMT

Title: Sponsored eBook: Search and Display: Capitalizing on the Retargeting Opportunity

Description: This eBook takes the mystery out of the display medium and shows you how display can work for you

Content Tag Keywords: display, integrated marketing, display advertising, eBook

copernicus_beyond-luck-three-steps-to-better-innovation-roi

Kevin Campbell — Wed, 14 Mar 2012 19:01:33 GMT

Title: Beyond Luck: Three Steps to Better Innovation ROI

Description: Strategy for developing new products and services that successfully drive ROI.

Content Tag Keywords: beyond, luck, three, steps, better, innovation, roi, products, services

aberdeen-opposites-attract-mobile-channel-unites-marketing-and-it

Kevin Campbell — Wed, 18 Jan 2012 21:49:20 GMT

Title: Opposites Attract: The Mobile Channel Unites Marketing and IT

Description: Research Brief revealing roles of marketing and IT in development of mobile channels and apps.

Content Tag Keywords: marketing, mobile, channel, opposites, attract, IT, research, metric