Journal of Marketing

Factors That Influence In-Store Decision Making

Tue, 13 Oct 2009 15:40:47 +0000

The Inman, Winer, and Ferraro article in the September 2009 issue (“The Interplay Among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making”)...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Is Marketing Academia Losing Its Way?

Mon, 13 Jul 2009 16:22:35 +0000

A Guest Editorial written by David Reibstein, George Day, and Jerry Wind in the July 2009 issue poses the following question: Is Marketing Academic Losing Its Way? Introspective and critical...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Marketing of the Life Sciences

Mon, 13 Jul 2009 16:18:27 +0000

The article by Stefan Stremersch and Walter Van Dyck in the July 2009 issue of (Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field) offers an informative...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Negative Fallout from Demoting Is Worse Than Positive Impact of Elevating Customers

Fri, 08 May 2009 15:48:20 +0000

The May 2009 issue of Journal of Marketing features a research study by Tillmann Wagner, Thorsten Hennig-Thurau, and Thomas Rudolph (“Does Customer Demotion Jeopardize Loyalty?”) that raises...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Marketing’s Influence Within the Firm

Fri, 13 Mar 2009 18:09:12 +0000

The March 2009 issue of Journal of Marketing includes a study by Peter Verhoef and Peter Leeflang (“Understanding the Marketing Department’s Influence Within the Firm”) whose findings are likely to...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Get Promoted in Marketing Academia

Mon, 05 Jan 2009 21:08:48 +0000

The January 2009 issue of the Journal of Marketing includes a study by Steven H. Seggie and David A. Griffith (“What Does It Take to Get Promoted in Marketing Academia? Understanding Exceptional...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Breaking Through Fast-Forwarding

Thu, 06 Nov 2008 17:59:57 +0000

In the November 2008 issue of Journal of Marketing, Brasel and Gips (Breaking Through Fast-Forwarding: Brand Information and Visual Attention) present practical insights about a big challenge...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Does Academic Research Help or Hurt MBA Programs

Mon, 08 Sep 2008 15:20:38 +0000

In the September 2008 issue, Mitra and Golder address a thought-provoking question that is of great interest to academics and practitioners: Does Academic Research Help or Hurt MBA Programs? They...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Leveraging Social Capital for Business in China: The Power and Pitfalls of Guanxi

Mon, 14 Jul 2008 15:11:28 +0000

Flora Gu, Kineta Hung, and David Tse (see the article When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides in the July 2008 issue) shed fascinating light on guanxi within a...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Curse of Competitiveness

Fri, 23 May 2008 20:10:39 +0000

Kalra and Soberman (see the article The Curse of Competitiveness: How Advice from Experienced Colleagues and Training Can Hurt Marketing Profitability in the May 2008 issue) provide a key insight...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Customer Equity

Fri, 23 May 2008 19:56:08 +0000

Wiesel, Skiera, and Villanueva (see article Customer Equity: An Integral Part of Financial Reporting in the March 2008 issue) make an eloquent case that firms should report new forward-looking...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Factors that Influence the Presence or Absence of CMOs in Firms

Tue, 29 Jan 2008 15:20:14 +0000

Nath and Mahajan (see the article Chief Marketing Officers: A Study of Their Presence in Firms' Top Management Teams in the January 2008 JM issue) focus attention on an important and unexplored...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Evolutionary Insights Become Revolutionary: Rethinking Causation

Tue, 09 Oct 2007 21:34:42 +0000

Eyuboglu and Buja (see the article "Quasi-Darwinian Selection in Marketing Relationships" in the October 2007 issue) provide a lucid exposition on an unusual topic for marketers--that is,...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

A Critique of the Net Promoter Metric

Tue, 10 Jul 2007 17:26:10 +0000

Keiningham, Cooil, Andreassen, and Aksoy (see the article "A Longitudinal Examination of Net Promoter and Firm Revenue Growth" in the July 2007 JM issue) provide an insightful critique of the Net...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Game Theory Framework Provides Insight into Consumer Behavior

Thu, 29 Mar 2007 17:36:22 +0000

Min Ding argues for a game-theoretic framework even when strategies and outcomes are confined to the same individual (see the article "A Theory of Intraperson Games" in the April 2007 JM issue). In...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]