Marketing News

AdLife agreement announced at Ad:Tech Chicago

Wed, 06 Aug 2008 14:38:48 -0600

Avenue A/Razorfish and Pluck Corp. announced a new agreement today to develop and market the ad industry's first technology that will inject social media and consumer-generated content into...

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Idea Development's Inner Circle

Wed, 06 Aug 2008 13:01:16 -0600

Tasked with uncovering a big brand idea that can work across every channel, four people are locked in a conference room. Who should those four people be?

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Would George Washington Advertise on the Olympics?

Thu, 31 Jul 2008 12:27:46 -0600

I was struck by the news last week that Barack Obama’s campaign plans to spend $5 million for advertising on the Olympics. A dramatic ploy to be sure, and it garnered widespread media attention,...

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Marketing News Radio: Being R.E.A.L. about Partnerships and Fundraising

Wed, 30 Jul 2008 11:57:19 -0600

For the nonprofit marketers out there, today's show will help take your fundraising efforts to a whole new level. But everything covered today can be applied to partnership development, co-branding...

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How Does a Brand Survive the Loss of a Founder?

Thu, 24 Jul 2008 10:58:43 -0600

I was intrigued to read that film critic Roger Ebert will no longer be associated with the “At the Movies” TV show that he and former colleague Gene Siskel started back in 1975. In my mind,...

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On Social Media...

Thu, 10 Jul 2008 12:09:14 -0600

We here at Marketing News have been busy compiling our weighty summer magazine issues, so please excuse the interruption of regular blog posts of late. We'll be back on a more normal schedule very...

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Marketing News Radio: Marketing Mix Decisions – Practical Advice from Leading Practitioners

Tue, 01 Jul 2008 15:19:05 -0600

One thing I really like about the AMA is that I am kept updated on the latest trends and information about marketing. Not only does the newly updated AMA Website provide me with access to tons of...

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Marketing News Daily Digest - Tuesday, June 17

Mon, 16 Jun 2008 16:46:45 -0600

Take a closer look at what’s making news today in the marketing profession. Click on the hyperlinks in each item to read the original coverage. -- A growing number of big companies are using...

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Marketing News Daily Digest - Monday, June 16

Mon, 16 Jun 2008 11:00:06 -0600

Take a closer look at what’s making news today in the marketing profession. Click on the hyperlinks in each item to read the original coverage. -- Advertising economist Jon Swallen says the...

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Marketing News Daily Digest - Friday, June 13

Fri, 13 Jun 2008 10:38:38 -0600

The Marketing News staff is wrapping up another busy week. Take a closer look at what’s making news today in the marketing profession. Click on the hyperlinks in each item to read the original...

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Marketing News Daily Digest - Thursday, June 12

Thu, 12 Jun 2008 13:49:56 -0600

The Marketing News staff will contribute to this blog regularly to deliver quick summaries of what's making news in the marketing profession. Click on the hyperlinks in each item to read the original...

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Flying fee-free, Southwest style

Wed, 11 Jun 2008 16:18:19 -0600

Always nimble and creative in response to recent news and events, the savvy marketers at Southwest Airlines and its ad agency, GSD&M idea city, have a new ad campaign (in print and online) that touts...

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Recession-Based Pricing Strategies Probably Shouldn’t Include Discounts

Tue, 03 Jun 2008 11:14:51 -0600

With the economy tight these days it’s not unlikely that your business is a bit slow. Consumers are pinching their pennies and cutting back here and there as gas prices continue to hit record highs....

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New MN Blogger

Tue, 03 Jun 2008 11:11:55 -0600

Hi there…I'm David Kinard and I'm really pleased to be contributing to the Marketing News blog on the new AMA Web site. Having been a member for many years now, serving as a volunteer at both the...

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Marketing News issue preview: June 1 issue

Thu, 29 May 2008 10:09:11 -0600

The Memorial Day kick-off to summer has come and gone, but that doesn't mean that we here at Marketing News are going to settle into a more relaxed pace of content delivery. Instead, we're plowing...

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