Marketing News

Getting the Most for Your Photo Bucks

Mon, 06 Jul 2009 09:32:22 -0600

During these economic times it serves any company in almost any industry to maximize its brand assets. Most organizations develop brands materials for a specific campaign or promotion by channel –...

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There's a Client-Agency Disconnect Going On

Wed, 01 Jul 2009 16:30:11 -0600

Editor's Note: Marketing News is inviting guest bloggers to post to our blog when they have news or views we think might interest you, our readers. This is the first in that series of guest postings....

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More Tobacco Marketing Troubles

Mon, 29 Jun 2009 09:43:54 -0600

As if potentially fatal health consequences, increasing implementation of banishment, rising prices, major advertising restrictions, falling consumption and the recently-imposed highest tax increase...

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Sustainability: More than the business buzzword du jour

Thu, 25 Jun 2009 16:45:07 -0600

In a recent survey of 270 marketers, PR professionals, advertisers and others conducted by the American Marketing Association and Fleishman-Hillard, more than half of the respondents said they...

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A Wild Finish to BrandSmart; Thanks Chicago AMA

Wed, 24 Jun 2009 10:28:47 -0600

The wildest speaker at AMA Chicago’s BrandSmart conference last week was concluding presenter Amy Curtis-McIntyre from Hyatt. As a journalist trying to get useful information for you, I cringe...

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Keep it Simple Still Works

Tue, 23 Jun 2009 10:03:13 -0600

I spent a fascinating day last week at an AMA Chicago chapter annual conference called BrandSmart, hearing a wide range of ideas about how marketing should be working these days. Andy England, CMO...

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"R" Word The Spoken Word at BMA Conference

Tue, 16 Jun 2009 15:21:28 -0600

But it may not be the "R" word you think.

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Growth declines in marketing research industry

Fri, 12 Jun 2009 09:25:41 -0600

Summer has (nearly) arrived and verdant growth surrounds us. Unfortunately, the word "verdant" might not be used to describe the growth in the marketing research industry these days. As Jack...

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Who Do You Trust? Apparently, Not Us

Mon, 08 Jun 2009 12:53:41 -0600

This spring, GfK Custom Research fielded an international survey on the level of trust held for various professional groups and organizations by consumers. The findings for marketing-related...

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Q&A with UNICEF U.S. CMO Jay Aldous

Thu, 04 Jun 2009 11:09:16 -0600

Our June 15th issue features excerpts from an engaging discussion with Aldous, but you can read the whole thing right here and now. Look below for the full version of the "10 Minutes With..." article...

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Extra Insights from "The Renaissance Marketer"

Wed, 03 Jun 2009 08:52:00 -0600

For Marketing News' June 15th cover story "The Renaissance Marketer," we asked six marketing leaders to define the Renaissance marketer and how to become one.

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Marketing News Issue Preview: June 15th

Tue, 02 Jun 2009 09:36:40 -0600

The June 15th issue of Marketing News is on its way to readers this week, offering up articles on mobile SEO, emotional marketing and the AMA's upcoming nonprofit conference. In the cover story,...

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Marketing in Aisle 5: The Blog

Thu, 28 May 2009 11:06:15 -0600

You've read the "Marketing in Aisle 5" story in Marketing News. You've listened to the "Marketing in Aisle 5" podcast on Marketing Power. And now presenting, the "Marketing in Aisle 5" blog.

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Two Interesting Projects from Us & Our Sponsor

Wed, 13 May 2009 10:26:30 -0600

We’ve begun a new project here at Marketing News and the AMA that we hope will bring you more of the information and insights you need to become better marketers. We’ve started a series of AMA...

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Hispanic Consumers Like The Sounds of Brand Band

Wed, 06 May 2009 16:13:28 -0600

It's a standard marketing tactic to hire an accomplished musician to sing a brand's praises. But a brand creating a band is a whole different tune.

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