American Marketing Association

New Balance Faces Less-Than-Desirable Brand Image, Thanks to SNL

New Balance Athletic Shoe Inc., a century-old company based in Boston, is known for its high-performance running shoes and its deep ties within the marathon community, but according to a spoof ad on Saturday Night Live on May 3, the … Continue reading →

Billy Ray Cyrus Turns to Restaurant Chain to Promote New CD

Music is more accessible than ever, yet it’s getting harder and harder for artists to get their work into revenue-generating distribution channels, so musicians are looking for unique ways to promote their new CDs. On April 11, country artist and … Continue reading →

Martha Stewart and Apple Top List of Most Damaged Brands

Financial news website 24/7 Wall Street released a list of America’s Nine Most Damaged Brands on April 10. To make the list, companies needed to be publicly traded companies in the U.S. and be among the largest brands in the … Continue reading →

‘National Pretzel Day’ a Marketing Blitz for Pretzel Brands

To commemorate the 30th annual National Pretzel Day, Snyder’s of Hanover, owned by Charlotte, N.C.-based Snyder’s-Lance Inc., is launching a digital and event-based marketing campaign dedicated to the salty snack. On April 26, National Pretzel Day, Snyder’s will host five … Continue reading →

Target Promotes Sustainability on Earth Day and Beyond

Minneapolis-based Target Corp. is commemorating Earth Day this year as it did in 2012 by giving away reusable bags filled with environmentally-friendly products. On April 21, Target will hand out 1.5 million bags filled with samples of Method dish soap, … Continue reading →