How to Advertise on Facebook in 10 Minutes or Less

If you are an experienced Pay Per Click marketer, you’ll appreciate the simplicity of setting up a campaign, as well as the targeting possibilities of your ads.  If you are new to pay per click, you still can have your first campaign up in 10 minutes or less, setup is just 3 steps.

1 – Design Your Ad

First step, design.  Go here to get to the page that looks like the screenshot below.  You can either drive traffic to a Facebook page you have (fan page, or group), or a page on the web.  Give it a title, some text, and an image if you like.  In this example, I’m setting it to drive traffic to a fan page.

2 – Target Your Ad

This is probably the most compelling part of the service, advertisers can target millions, or laser focus an ad to less than 100.  As you specify the targeting it updates the estimated number of people that meet your targeting parameters.

Some interesting things you can target include (not in screenshot):

• Workplaces
• Relationship status
• Users who are or not connected to a page, event, group or application.
• You can even target friends of connections to a Page, Event, Group or Application.

Here’s a screenshot of the estimated people based on the parameters set.

Needless to say, you can get very creative here.

3 – Campaigns and Pricing

Once you have the ad targeting set, now you need to determine the name of the campaign, and your pricing model.  What you might expect here for pricing options and estimates (nice).

I wish Facebook offered a little more flexibility on the schedule.  More specifically, what Google Adwords users know as ‘day parting’ would be really useful for some marketers.

Done

Once you confirm your settings and payment, you are done, and your campaign will be live after it is approved by the reviewers at Facebook.  Congratulations, you have just launched your first Facebook ad campaign.  Now you can enjoy the stats collecting that Facebook offers advertising, and tweak your ads further.

Easy enough?  Useful? What say you?  Feedback?  Have your own experience? Chime in below.

Technorati Tags: Facebook Marketing Strategy, marketing with facebook, social pay per click

I did a search on the topic, and I think I can still hear the echoes on my computer from the search engines.

In reviewing the Facebook stats page, there are over 350 million users, and 50% of active users log on in any given day. Fan pages alone have created over 5 billion fans. 

What’s Your Experience with Facebook Advertising?

With these huge numbers, why is little spoken of this traffic source?  One thought is, either nobody is using it, or it is the best kept secret for pay-per-click advertising on the web.  Since Facebook became cashflow neutral several months ago, the revenue must be coming from somewhere, right?

What is your experience with Facebook Ads as a promotion tool for your business?  Have you ignored it?  Tried it? Big believer?  Chime in below.

Technorati Tags: Facebook Marketing Strategy, social pay per click, traffic generation

There are many things that can be done to market a given product or service online.  Whether you are big business, small business, or solopreneur, you have limited resources and can’t do everything.  I find mind mappping is very useful when it comes to organizing my thoughts on businesses, and online marketing efforts.  Chris Brogan’s recent post on how he uses mindmapping to write got me thinking of new ways to use mind mapping.  I’m a novice mindmapper, but have found you don’t have to be awesome at mindmapping to benefit from it.

3 Ways I Use Mindmapping for Marketing Online

Mind mapping is a way to tap into the creative side, visualize thoughts, and develop them through a series of branches which represent the relationship between ideas, concepts, tasks, or whatever you want.  I find the mindmapping process keeps the flow of creative activity moving forward, while simply writing text is static, and involves more linear thinking.   Here’s more on mind mapping.

One – Brainstorm and Develop New Ideas

Anyone can have a new idea, it’s what is done with the idea that counts.  One of the first things I do is sit down and begin to break out the idea with my mindmapping software (I use the one by the folks at Mindjet who also has a version for the MAC).  Occasionally I’ll draw it out, but more often I’m on the computer doing it.  I start with the project name, then a branch for each category of the project, and develop further from there.

Two – Prioritize Project Activities

Once the project is established (and I’ve determined I actually want to pursue it), I can then rank priority of the sub categories or tasks.  This allows me to determine what components are essential for the projects success, and even break the project up into phases.  I find that this phase results in the ideas becoming more fully developed, and a better understanding of what needs to be done.  In the screenshot below, I’ve ranked traffic generation tasks by Phases 1-3 (this is just an example, not a real project).

Three – Project Management

Furthermore, there are other “Map Markers” that let you indicate the status of a given task, whether it is started, quarter done, half done, three quarter done, or completed.

For each branch/topic also allows for “Topic Notes” which gives me the ability to provide specific details for a topic, or just go with the groove of building the idea further.

Overall, I find mindmapping provides a way for me to capture marketing ideas that could otherwise be lost, and brings clarity to the idea development process.  With this methodology (you can use any of the popular software tools, there are several), I spent 25-35% less time outlining a project than the traditional way.

Your Turn. How do you use mind mapping?  Using it in your marketing? Other creative uses? Chime in the comment boxes below.
Image credit: Vadeka

Technorati Tags: marketing strategy, mindmapping

It’s important to understand what the leading search engines are up to, so that you, as a marketer, can make informed decisions.  Google is a search engine that gets a lot of attention, and for good reason, they are by far the leader in serving search results.  In the YouTube video below, there are several points I think worth mentioning as it pertains to the implications personalized search has for marketers.

3 Impacts Google’s Personalized Search Has for Marketers

This video came out shortly after Google real-time search was announced last month.  It is a pretty basic video talking about Google’s personalized search.  As you watch it, be thinking about how it could impact your business, and then share your thoughts in the comment section below.  If you can’t see the video below, it’s found on YouTube here.

Some Thoughts I Had When Watching This Video

Personalized search has been around for some time, this video was released as a result of Google enabling it by default for all users.  Here are some of my initial thoughts as to it’s impact, and what marketers should be aware of.

• Consider the impact personalized search has on universal rankings.  That is, keyword tracking services and software cannot easily account for personalized search, so your true keyword rankings will be different than what they report.
• Related to the first point, Reporting on what works becomes blurred. Unless Google furnishes this information (which they may), knowing who came to your site via personalized search vs. universal search is a big unknown.
• Spoils Go To Existing High Placement. Those who already rank high for key phrases will more likely remain there as a result of being stored in personalized results databases (Google accounts, or cookies on your computer).  The flip side is, dethroning other sites in your market for established key phrases becomes more difficult.  More work for search engine optimizers.

What Say You? These are a just a few observations.  Certainly there are other implications (Pay Per Click anyone?).  Questions?  Other ideas?  Chime in below.

Technorati Tags: personalized search, Search Engine Marketing Strategy

Yesterday there was a webinar which presented an overview of new features of Infusionsoft which are set to start rolling out next week.  If you aren’t familiar with Infusionsoft, you might benefit from reading the 21 Ways I Use Infusionsoft to Automate My Business.  Essentially they provide a hosted software (SaaS) engine enabling small businesses to have automated follow-up marketing.  This latest update will speed up the use of the application (less clicks is better), and import enhancements will make it easier for new customers to get up and running.

Review of Infusionsoft’s New Features

I’ve never posted information about Infusionsoft updates here before, but think this one is a pretty big deal.  They have made pretty big changes in three key areas, Ecommerce (shopping cart), Marketing, and customer relationship management (CRM).  While I haven’t used the new features yet, I’ll highlight a few changes I’m most interested in.

Disclosure: Travis is a Certified Marketing Automation Coach (CMAC) with Infusionsoft, which means he provides coaching and consulting to Infusionsoft customers.

Ecommerce Changes

Enhanced User Interface makes it easier for users to:

Apply a Theme- (formerly known as a cart skin) to your ecommerce store giving your store a custom look.
Manage products, subscriptions, and categories easier with the new catalog feature.
Set Checkout Options- Checkout, payment, shipping options, and PPC tracking are all on the same setup screen (less clicks).

Infusionsoft's Updated Ecommerce Module

Marketing Changes

Follow Up Sequences- Now you can see any trackable links in a Follow Up email from the main Follow Up Sequence screen, you no longer need to open the email template.

Infusionsoft's Home Screen Activity Feed

Email Editor- New preview tab let’s you see what the send email will look like.  Multipart messages on one screen (like with Aweber) for easier editing.  This certainly isn’t perfect, but improved from the old editor.
Broadcast Wizard- For email, fax, and voice broadcasts, the user interface has been updated making it more intuitive than the current version.
Activity Feed- VERY big.  Sits on your home screen, and lets you know who opened your email, double opted in, filled a form, and reported SPAM.
Email Stats Dashboard- Last year Infusionsoft released a “Dashboard” of sorts for the user home screen.  This update builds upon it with the addition of easy drop downs to see reports for recent broadcasts, etc.
Email Header- Some users were frustrated about the send address for broadcast emails.  This update removes “bounce@infusionsoft.com” from all outgoing emails and replaces it with ‘mailer@infusionsoft.com.’”

CRM Changes

Import files from Aweber, Constant Contact, & 1ShoppingCart. This will allow an export file created from these services to import into Infusion with a couple of clicks.

Infusionsoft's Updated Import Wizard

Before, users had to setup mappings, and manipulate in an offline spreadsheet.  It is another big timesaver.  What I’m unsure of, is if they are double opted in (confirmed) with, for example, Aweber, are they also double opted in, in Infusion automatically?  Perhaps someone from Infusion can answer this question.
Create a Company Record from an Import- There is now this import option.  Great for customers who manage by company.
Easier Tagging- Tags are used to identify or group contacts, as prospects, customers, etc.  Some customers have hundreds of tags, based on their business need.  Now users can create a new tag from a person record.  Previously this was only available in a special setup screen.  Another small thing, but a big time saver.

Bottom Line On This Latest Update From Infusionsoft

These enhancements are designed to save time for customers with less clicks, easier setup (ecommerce, and importing), and a more intuitive interface.  Infusion users can look for these enhancements as they are rolled out in phases January 26, 2010 to February 9, 2010.  Infusionsoft offers a free trial of their software, get direct access at InfusionSoftTrial.com

Questions? Comments?  Updates? Chime in below.

Technorati Tags: ecommerce best practices, email marketing strategy, marketing automation

Every once in a while a celebrity joins Twitter and makes news.  What happens when the founder of Microsoft, who is also the richest, and most generous (financially) person on the planet signs up?  Let’s just say, it makes quite a buzz.  Mashable reported today that he surpassed 100,000 followers in 8 hours.  At the time of this post he is over 200,000 followers.  Not that numbers are that important, but at that rate he will surpass one of the top Twitter celebrities…

Bill Gates – Welcome to Twitter!

Ashton Kutcher in less than 15 days.  Doubtful it will happen, but at a minimum I say…Welcome to Twitter Mr. Gates.

Here are some of Bill Gates Recent Tweets:

Technorati Tags: celebrity twitter, twitter

Sometimes from the comfort of your home office, world events can seem far away.  If anything is true in marketing, is the importance to be in touch with your audience, or target market.  World events don’t always impact everybody, because they are not directly affected by them, or because there is little or no

How the Haiti Earthquake Became Real to Me

Nearly 15 years ago I met Stephen on board a hospital ship in West Africa.  We were there as missionaries, and he and his wife Belinda were team leaders.  That time in Ghana was life changing, and I had the privilege to get to know Stephen and Belinda along the way.  Having been out of touch for years, we reconnected (briefly) via Facebook last year, and yesterday I decided to email him to see how he’s doing.  He replied quickly.  He is in Haiti, serving those devastated by last week’s earthquake.  His email was brief, but he directed me to his Twitter account for the latest updates.  Reading those updates (more below) really hit home for me.

How Can I Help?

After I reading his Twitter updates, I wondered, what else can I do to help.  Of course giving money is good.  As I thought about how to be most helpful, I realized you can help me too.

My Offer – Encourage Stephen – $1 Per Comment Through Friday

Let’s help raise a bit more money for this cause, and encourage Stephen (and others) in the process. For every note left in the comments section to my friend Stephen or someone you know to be serving in Haiti, MarketingProfessor.com will donate $1 to World Relief for their continued work in Haiti (video).  Deadline: Friday 1/22/2010, 5pm.

There are Many Good Organizations Doing Work in Haiti

CharityNavigator.com is a  great resource for researching organizations that serve Haiti.  They also provide solid guidelines for evaluating an organization before donating.  See the “Tips For Funding Haiti Earthquake Relief Efforts” section on that page. 

Why am I supporting World Relief? My personal connection to the organization through my long time friend, Stephen. Learn what they are doing and see how you can help here.

See updates below from Stephen and others I know serving in Haiti:

Chime In With Encouragement – MP Gives $1 For every comment below, MarketingProfessor.com will donate $1 to World Relief (ends Friday 1/22/2010, 5pm). Feel free to encourage Stephen or others you know there.

Technorati Tags: charity, haiti

Useful Email Marketing Posts from Around the Web

Marketers ‘rely Heavily on Email Marketing, but Prioritise Speed …

New research suggests that more than one in six Australian marketers surveyed have no means in place to measure the success of their email campaigns and the…

Best of 2009 | Email Marketing Strategy – Blue Sky Factory Blog

Blue Sky Factory’s Amy Garland lists the best blog posts from 2009. From strategy to best practices, here are must-read posts that will improve your email program…

Email Marketing: Building Relationships; Subscription Form Tips …

Imagine that you’re a single and one day you meet someone in a park on a sunny summer day (OK, it’s winter now, I know, but we’re fantasizing here). You start talking a bit, and if you’re lucky, as the relationship develops, …

Email Marketing – Three Keys Before You Hit Send | SiteProNews

Unfortunately, the first word that pops to mind when many people mention email marketing is ’spam.’ The junk mail of the modern era, spam is frequently held up as an abominable combination of inconvenience and social evil, with spam blockers and anti-spam petitions filling the news online and offline…

Hope you found them as useful as I did. -Travis

Technorati Tags: Email Marketing, email marketing strategy, email marketing tips

Recently I put up a website on a brand new domain.  Wanting to get the site indexed in Google quickly, I used a special formula I’ve been using for a while.  In fact, the site was in the Google index in less than 24 hours.  First, let’s agree on how we determine if a site is in the index or not, by performing the Google search for your domain:  Visit Google.com, in the search box type your domain name (no www, quotes, just the name).  If there are no results, or your site name isn’t in the first position, you are not in the Google index. 

3 Step Formula for Getting a New Site Indexed in Google in 24 Hours or Less

Let’s be clear, getting a site indexed is the first step to ranking well in the search engines, and simply means that the search engines (in this case Google) are aware of your site.  The site is in their index (database), which is different than getting your site ranked high on the search results pages for keywords you are targeting (much more complex).  To get indexed, one could certainly submit a URL to Google for consideration, and while that is a good approach, I think I have one that may be faster.

1 – Search for Other Sites in Your Market or Related Niche

• Go to Google.com
• Search for blogs in your market: [keyphrase] blogs
• Select one of the sites in the top 10 listings that you feel looks professional, that has comments, and readers you feel might benefit from content on your site.

2 – Comment on Related Post

• Find a post that you would like to comment on. Tip: Locate a recent post already having a decent number of comments on it.
• In the comments section, add your name in the “Name” field.  Some would argue this is a place to put your targeted keyphrase, in this instance the goal isn’t link building, the goal is to get your site indexed.  Do not put your keyphrase in here because comments that do this are often dumped in the blogs spam bin, or ignored altogether by the person approving comments.
• Email: Many blogs require your email address in order to comment. This is good because as they often notify you when either your comment is approved, or when someone else comments on the post.
• Add a comment; preferably one that continues the conversation or asks another question.  Bottom line here, make the website owner happy to approve your comment.

3 – Include Your URL

Before submitting your comment, pay close attention to the (often optional) “Website” or “URL” box.  This is the place to put your website address.  When the comment is approved, and the search engines see it, they will be curious, and go visit your site as a result of the blog comment.

That’s it!  Your done. 24 hours from now perform the Google search for your domain (described at the beginning of this post), and see if your site isn’t indexed.

Bonus – Bookmark the Blog Post

If you want to supercharge this, consider using one of the top social bookmarking services like, Digg, Delicious, or StumbleUpon, and bookmark the post that you just commented on.  These sites are constantly crawled by Google and doing so can accelerate the indexing process.  The site owner will be glad you did it too.

Was this useful? Have other ideas? Please chime in with your comments below (be sure to include your website in the proper place.
Image Credit: Teo

Technorati Tags: google, google index, google search, keyphrase, optimizing for search engines, search engine marketing, seo strategy

The online membership site business model has been around for some time.  Membership sites are very compelling for the right product, yet a major challenge is having solid tools to help manage the content your customers are paying for.  Early products were expensive, often required a separate hosting account, required customization, and were inflexible.  In the last two years, several lower price options have come on the market.  One of those products is the subject of today’s post.  This post will cover:

• what DigitalAccessPass.com is and who this product is for
• my first impressions of the product, likes, and dislikes,
  
• if it is better than Wishlist Member, and
  
• what you need to know to get started.

Review of DigitalAccessPass.com Membership WordPress Plugin Software

Recurring revenue is one of the top benefits of having a membership site.  However, with so many WordPress plugins and membership software packages out there, determining which is the right one for your business is a time consuming challenge?  Last years Review of Wishlist Member showed one of the first products on the market to make it easy to use a WordPress blog as a membership site platform and although Wishlist Member does a good job, it is not without flaws.  Recently, I looked at Digital Access Pass, and decided to put this review together for you.

What is Digital Access Pass (DAP)?

Described on their site as a “Membership Plugin For WordPress (and regular HTML web sites)” Digital Access Pass positions itself as a flexible and robust tool for its customers to secure content and deliver it to paid members in a “TrueDrip” fashion (more on what that means later).

Feature Snapshot. DAP has many features one might expect in a membership software package:

• Simple Install, made for WordPress
• Time Released content for members (Drip feed)
• Supports Recurring Payments and One-Time Purchases
• Works with Paypal, Clickbank, 1ShoppingCart
• Built-In Affiliate Program: Single level only, (Pay per lead, Pay per sale, or both) with a host of Affiliate Analytics.
  
• Unlimited: Membership Levels, Users, Affiliates, Email Autoresponders/Broadcasting
  



• AWeber integration
• Built in Email Broadcasting:  Allowing you to self host, external host, throttle messages, target messages based on customer profile, etc.
• File Protection & Security: Very flexible configuration, with a host of content and user security features.
• Subscription support: Pay As You Go, Pay-Per-View, or Pay-Per-Download.
• Custom: Templates, Headers, Footers, and Emails.
• Free Trial for 30 Days.  It’s actually not entirely free.  It does cost $0.01 (details here)

Who Digital Access Pass is For?

Anyone who has or is going to launch a membership site, needs a way to secure content, and deliver it to paying (or free) customers in a timed fashion.  WordPress is a very popular website platform in recent years, DAP integrates with WordPress, but as a result of it’s design, it also secures regular webpages (html, and php pages).

My First Impressions

One of the benefits of using DAP is that they offer to install it for free, this is nice for people uncomfortable with doing tech things themselves.  I wanted to see how difficult is was to install so I did it myself.  In my view, software like this should be simple enough for a novice to get up an running without much hassle.  These were the steps I ran through.  I found them to be relatively easy:

• Download the 2 software zip files.  Unzip the files.
• Upload two unzipped folders.  I did this pretty easily with FileZilla.  You can do this with any FTP software after plugging in login details for your hosting account. Caution: only one of these folders goes in the traditional WordPress “plugins” folder, the other folder goes off the root of your domain.
• Activate Plugin via your WordPress admin plugin interface.
• Permalinks update: Last item is to verify a permalinks setting, and hit the save button.  Again, this is done via the WordPress admin panel.

Total Install Time: 10 minutes

The first thing I noticed in my WordPress admin panel was a new icon in the lower left of the navigation bar.  After selecting that icon, the right hand pane refreshed into another scroll bar, and I saw the administration area for Digital Access Pass.

I was a little confused because during setup, I was given another link to login to the admin panel separately from WordPress.  After talking with Ravi, the product’s creator, I learned that DAP actually does most of its work outside of Wordpress, which gives it more flexibility.  I’m not a coder, but I was glad to hear DAP does most of its work outside of WordPress because WordPress has had issues with security.

To be fair, I didn’t have a ton of time to learn the entire package, there were some specific things I wanted to see in action, so that is where I spend most of my time testing it.  I’d encourage you to do the 30 day trial here for $0.01, and see if it makes sense for you.

What I Like About Digital Access Pass

These aren’t all the features (find them here), but a list of the ones that stood out to me while evaluating the software are (in no particular order):

• Email Integration: Ties in with AWeber nicely.
• TruDrip Feature: This feature allows you to create a product, then assign content to that product, which is released to the subscriber in a given # of  days.
  NOTE: By contrast with Wishlist Members Sequential Content Delivery feature, administrators create a “product” (piece of content), and determine when *it* is released.  Rather than a stream of content for a given product, the admin has to create another product for the next month.  If there are multiple membership levels, buckle in.  The admin has to create one product per level per month.  If you want to roll out 4 pieces of content a month and have 3 membership levels, you need to create 4 products per level, or 16 products a month, after 6 months you have created, (16*6) 96 products!  As you can imagine this becomes challenging (read more about it here).
  Another NOTE: I reached out to the owner of Wishlist to discuss this, but as of yet haven’t heard back.
  
  



• File Protection: Can protect the following file types, .mp3, .zip, .flv, .zip, .exe. .pdf, .doc. .xls, .mpeg. .swf, .js, and they don’t have to exist within WordPress structure for the site.  It also allows for partial content protection. For example; you can make a post public but the video, or PDF (like a checklist), or other media file, would be available for paid members.
• Pay-Per-View/Download: This is big for anyone who sells video training or coaching.  The ability to tie down a video or download on a “Per-View” basis can be a pretty big deal.
• Fraud Detection: There’s nothing worse that someone buying a membership only to share the login with friends.  This configurable feature by default allows a member to login from up to 5 unique IP addresses, then locks them out, sending an email to the member, and admin.  (Warning: Does not currently protect against multiple concurrent logins from the same IP – behind corporate firewall).
• Wordpress Forums Integration: Membership sites that also use forums are great for building community among members.  DAP supports integration with WP-Forum, bbPress, and Simple Machines. vBulletin support is forthcoming.
• “Post Cancel” Affiliate Access: This allows those who are no longer members to continue to sell the product as a member of the affiliate program.
• Credits-based System: This addon (additional fee) solution allows one to assign value to products as credits. Credits are given to members for each month they are a subscriber in exchange for access to content. This offers flexibility for members who’d rather get your more advanced content, at their own pace.

What I Don’t Like About Digital Access Pass

• User Interface: Some may find this concern picky, and maybe it has to do with having a background at a software company – the user interface works, but could be improved dramatically with the right touches.  The admin panel may not bother those of a more technical nature, but for novice users, it may leave them a bit bleary-eyed in the beginning.
  
• No Support for Authorize.net: This is one of the biggest merchant providers out there, so it seems odd they don’t support it.  Their site indicates it is under development.  To be fair, others (such as Wishlist Member) don’t support Authorize.net either.
• CRM Feature: DAP has a feature that will mail the administrator a reminder to send a postcard, letter, or call the customer.  It will even merge their customer’s contact details so everything is right there in the email message.  While this is likely a handy feature, I have a hard time labeling it as a “CRM” feature.  Sure email or phone follow up is an aspect of Customer Relationship Management (small one), it is more of a task reminder function.  Access the DAP trial here.

Digital Access Pass vs. Wishlist Member Which is Better?

When it comes to leveraging WordPress to build an affordable membership site Digital Access Pass and Wishlist Member are the two market leaders. In this post I’ve laid out the standout features of DAP so you can make an informed decision about which membership site management system to go with.  At the time of this writing, here are a few things to consider (their “showdown page” is found here):

• Both Products don’t currently support Authorize.net the largest merchant gateway online.
• Setup Time: While both take about the same time to install, getting them ready for supporting members is the real time investment.  Both will require a decent amount of time to setup for any membership site.  However, with the additional labor required for building monthly WishList Products once it is installed makes it tough not to give the edge to DAP with it’s TrueDrip Feature (scroll up if you missed that part of the review).
• Support: When things go wrong, you want to know someone is there.  On both accounts, I’ve had positive experience with support from both product makers, timely responses to questions, etc.  And everything I see on Twitter and around the web backs this up (Yes.  There are always exceptions for the rule. But there are no glaring problems that I could see for either product at this point).  The owner of Digital Access Point even puts his personal phone number on his website and invites people to call about his product.  How’s that for putting your money where your mouth is?
• Financial Investment: Wishlist Member does not have a trial available.  It costs $97 for a single domain, and $297 for unlimited domains.  Customers get 1 year free updates and free support.  Digital Access Pass offers a 1 cent 30 day trial.  It then costs $97 for a single domain, $197 for 3 domains, $297 for unlimited domains.  DAP has a Membership Site In A Box setup option at $497.  DAP customers get 6 months free updates and free support.

For those serious about having more granular controls over their membership site, give Digital Access Pass a good look.  Both products are pretty good at what they do.  Time will tell how they mature.  For this round, despite the lackluster user interface, I have to tip my hat to Digital Access Pass.  The TrueDrip Feature puts it ahead of Wishlist Member. 

What You Need to Know to Get Started with Digital Access Pass

To install the product you’ll need a decent web host.  Make sure their servers support:

• PHP version 5+
• MySQL 4+
• PDO for PHP library installed and enabled for MySQL

These are common features among most hosts. Here’s the host I used during my test.  If you are like me, you’ll have it installed in 10 minutes or so.

Bottomline on Digital Access Pass

Digital Access Pass is a solid membership site software package.  Where it falls short on user interface, it makes up for it in robust, and highly configurable features.  The low cost entry with a 30 Day trial for a penny makes it great for those who want to be sure it will properly support your membership site business model.  Learn about the Digital Access Pass trial here.

Comments? Questions? Please chime in with your thoughts below.

Technorati Tags: membership site, membership software, product reviews, wp membership site software