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<title>MarketingProfs How-To Articles</title>
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<description>Marketing Resources for Marketing Professionals</description>
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<copyright>Copyright 2000-2026 MarketingProfs, LLC</copyright>
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<title>AI Update, November 6, 2026: AI News and Views From the Past Week</title>
<link>https://www.marketingprofs.com/opinions/2026/56257/ai-update-november-6-2026-ai-news-and-views-from-the-past-week?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Catch up on select AI news and developments since Friday, October 30. Stay in the know.  <a href="https://www.marketingprofs.com/opinions/2026/56257/ai-update-november-6-2026-ai-news-and-views-from-the-past-week?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 6 Nov 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/opinions/2026/56257/ai-update-november-6-2026-ai-news-and-views-from-the-past-week?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>The Skills MBA Students Say Matter Most [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/56374/the-skills-mba-students-say-matter-most-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Some 90% of MBA students say communication skills are crucial for career advancement and 94% say communication has been important to their own career growth, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2026/56374/the-skills-mba-students-say-matter-most-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 5 Nov 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/56374/the-skills-mba-students-say-matter-most-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>Insights From Smartpress' 2026 Print Design Software Trends Report</title>
<link>https://www.marketingprofs.com/articles/2026/56381/print-design-software-trends?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Smartpress analyzed 1.1 million print files to reveal which design tools businesses use, how print-ready their files arrive, and how authoring software choice correlates with customer print spend. Read more  <a href="https://www.marketingprofs.com/articles/2026/56381/print-design-software-trends?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 5 Nov 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/56381/print-design-software-trends?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>How Much Time Is AI Saving Creative Professionals?</title>
<link>https://www.marketingprofs.com/charts/2026/56371/how-much-time-is-ai-saving-creative-professionals?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Most creative marketing professionals say AI tools are now saving them at least three hours per week of working time, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/56371/how-much-time-is-ai-saving-creative-professionals?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 4 Nov 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/56371/how-much-time-is-ai-saving-creative-professionals?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>Production, Not Strategy: What Agencies Trust AI To Do</title>
<link>https://www.marketingprofs.com/charts/2026/56347/production-not-strategy-what-agencies-trust-ai-to-do?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Most agency marketers say they trust AI to produce work but don't yet trust it to make strategic recommendations, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/56347/production-not-strategy-what-agencies-trust-ai-to-do?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 3 Nov 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/56347/production-not-strategy-what-agencies-trust-ai-to-do?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>Why US Workers Aren't Leaving Their Jobs [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/56348/why-us-workers-arent-leaving-their-jobs-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Some 63% of US workers say they aren't planning to leave their current job, but 54% say they'd quit if the market improved, according to a recent survey.  <a href="https://www.marketingprofs.com/chirp/2026/56348/why-us-workers-arent-leaving-their-jobs-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 3 Nov 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/56348/why-us-workers-arent-leaving-their-jobs-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>AI Tagging Isn't Enough: What Your DAM Should Do After Upload</title>
<link>https://www.marketingprofs.com/articles/2026/56370/agentic-dam-readiness?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[AI tagging makes digital assets searchable, but not ready to use. Learn how an agentic DAM fills the gaps in rights, alt text, and product links after upload. Read more  <a href="https://www.marketingprofs.com/articles/2026/56370/agentic-dam-readiness?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 3 Nov 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/56370/agentic-dam-readiness?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>AI Update, October 30, 2026: AI News and Views From the Past Week</title>
<link>https://www.marketingprofs.com/opinions/2026/56256/ai-update-october-30-2026-ai-news-and-views-from-the-past-week?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Catch up on select AI news and developments since Friday, October 23. Stay in the know.  <a href="https://www.marketingprofs.com/opinions/2026/56256/ai-update-october-30-2026-ai-news-and-views-from-the-past-week?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 30 Oct 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/opinions/2026/56256/ai-update-october-30-2026-ai-news-and-views-from-the-past-week?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>Google May Be Winning the GenAI Race [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/56287/google-may-be-winning-the-genai-race-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Google AI Mode is predicted to have most US users of any generative AI tool by 2027, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2026/56287/google-may-be-winning-the-genai-race-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 29 Oct 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/56287/google-may-be-winning-the-genai-race-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>The Growth in Reddit Use Among US Women</title>
<link>https://www.marketingprofs.com/charts/2026/56286/the-growth-in-reddit-use-among-us-women?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Reddit use among American women has grown by nine percentage points since 2022, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/56286/the-growth-in-reddit-use-among-us-women?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 28 Oct 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/56286/the-growth-in-reddit-use-among-us-women?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>When AI Makes Brands Sound Alike, Positioning Matters More</title>
<link>https://www.marketingprofs.com/articles/2026/56301/ai-brand-strategy-before-scaling-content?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[AI makes brand content look polished, but polish can hide weak or conflicting strategy. Learn why audience evidence, clear positioning, and human review matter before scaling AI-assisted production. Read more  <a href="https://www.marketingprofs.com/articles/2026/56301/ai-brand-strategy-before-scaling-content?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 28 Oct 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/56301/ai-brand-strategy-before-scaling-content?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>What Very Effective B2B Influencer Programs Do Differently</title>
<link>https://www.marketingprofs.com/charts/2026/56244/what-very-effective-b2b-influencer-programs-do-differently?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Very effective B2B influencer marketing programs are more likely to use an always-on strategy, have a documented strategy, deploy across the full journey, and invest in durable content, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/56244/what-very-effective-b2b-influencer-programs-do-differently?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 27 Oct 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/56244/what-very-effective-b2b-influencer-programs-do-differently?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>10 Must-Know B2B Sales Stats From 2026 [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/56285/10-must-know-b2b-sales-stats-for-2026-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Which key data points about B2B sales should you be aware of? To find out, researchers at Sopro looked back at their 2026 research.  <a href="https://www.marketingprofs.com/chirp/2026/56285/10-must-know-b2b-sales-stats-for-2026-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 27 Oct 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/56285/10-must-know-b2b-sales-stats-for-2026-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>Four Steps That Will Change How Your Team Brainstorms Campaigns</title>
<link>https://www.marketingprofs.com/articles/2026/56288/b2b-campaign-ideas?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Copying competitors produces copycat campaigns. Learn a four-step process for borrowing psychological principles from experiences your buyers love outside work and applying them to one specific B2B touchpoint. Read more  <a href="https://www.marketingprofs.com/articles/2026/56288/b2b-campaign-ideas?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 27 Oct 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/56288/b2b-campaign-ideas?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>AI Update, October 23, 2026: AI News and Views From the Past Week</title>
<link>https://www.marketingprofs.com/opinions/2026/56255/ai-update-october-23-2026-ai-news-and-views-from-the-past-week?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Catch up on select AI news and developments since Friday, October 16. Stay in the know.  <a href="https://www.marketingprofs.com/opinions/2026/56255/ai-update-october-23-2026-ai-news-and-views-from-the-past-week?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 23 Oct 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/opinions/2026/56255/ai-update-october-23-2026-ai-news-and-views-from-the-past-week?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>The Three R's: How to Build B2B Buyability [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/56221/the-three-rs-how-to-build-b2b-buyability-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[The three main levers that consistently increase B2B buyer group confidence and drive action are recommendations, relationships, and relatability, according to recent research.
  <a href="https://www.marketingprofs.com/chirp/2026/56221/the-three-rs-how-to-build-b2b-buyability-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 22 Oct 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/56221/the-three-rs-how-to-build-b2b-buyability-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>The Impact of Good B2B Content</title>
<link>https://www.marketingprofs.com/charts/2026/56220/the-impact-of-good-b2b-content?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Most business leaders believe good B2B content can significantly influence perceptions and decisions, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/56220/the-impact-of-good-b2b-content?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 21 Oct 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/56220/the-impact-of-good-b2b-content?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>Buyer-Led Go-to-Market That Actually Converts: Q&amp;A with Kenda Macdonald</title>
<link>https://www.marketingprofs.com/articles/2026/56232/gtm-strategy-product-naming-kenda-macdonald?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Behavioral automation expert Kenda Macdonald explains how to fix a poorly named product, identify buyer awareness stages through search intent and review mining, and win buy-in from Sales. Read more  <a href="https://www.marketingprofs.com/articles/2026/56232/gtm-strategy-product-naming-kenda-macdonald?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 21 Oct 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/56232/gtm-strategy-product-naming-kenda-macdonald?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>How B2B Software Is Purchased Today</title>
<link>https://www.marketingprofs.com/charts/2026/56200/how-b2b-software-is-bought-today?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[B2B software buyers still rely heavily on vendor sales reps when making purchases but are also increasingly comfortable with self-serve buying up to certain spend levels, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/56200/how-b2b-software-is-bought-today?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 20 Oct 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/56200/how-b2b-software-is-bought-today?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>The 10 Most Recommended Brands in the US [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/56216/the-10-most-recommended-brands-in-the-us-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Zara is the brand whose current US customers are most likely to recommend it to others, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2026/56216/the-10-most-recommended-brands-in-the-us-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 20 Oct 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/56216/the-10-most-recommended-brands-in-the-us-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>The CMO Managing 3,000 Agents and Zero People Is Going to Fail</title>
<link>https://www.marketingprofs.com/articles/2026/56222/ai-agents-marketing-team-strategy?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[AI can multiply marketing output, but it can�t supply judgment, taste, context, or accountability. Learn why the best AI-powered marketing teams still depend on people working alongside AI. Read more  <a href="https://www.marketingprofs.com/articles/2026/56222/ai-agents-marketing-team-strategy?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 20 Oct 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/56222/ai-agents-marketing-team-strategy?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>AI Update, October 16, 2026: AI News and Views From the Past Week</title>
<link>https://www.marketingprofs.com/opinions/2026/56192/ai-update-october-16-2026-ai-news-and-views-from-the-past-week?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Catch up on select AI news and developments since Friday, October 9. Stay in the know.  <a href="https://www.marketingprofs.com/opinions/2026/56192/ai-update-october-16-2026-ai-news-and-views-from-the-past-week?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 16 Oct 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/opinions/2026/56192/ai-update-october-16-2026-ai-news-and-views-from-the-past-week?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>The Best Digital Marketing Side Hustles [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/56150/the-best-digital-marketing-side-hustles-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Which digital marketing freelance gigs pay the most for a single day of work? To find out, researchers examined publicly available freelancer rates on Fiverr.  <a href="https://www.marketingprofs.com/chirp/2026/56150/the-best-digital-marketing-side-hustles-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 15 Oct 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/56150/the-best-digital-marketing-side-hustles-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>What Agentic AI Actually Means for Your Content Team</title>
<link>https://www.marketingprofs.com/articles/2026/56154/agentic-digital-asset-management-ai-agents?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Most marketing AI tools wait for a prompt. Learn how AI agents differ from assistants, what agentic digital asset management can do, and which questions to ask vendors. Read more  <a href="https://www.marketingprofs.com/articles/2026/56154/agentic-digital-asset-management-ai-agents?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 15 Oct 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/56154/agentic-digital-asset-management-ai-agents?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>The Rise of the Content SEO Manager Role</title>
<link>https://www.marketingprofs.com/charts/2026/56145/the-rise-of-the-content-seo-manager-role?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[The relatively new position of "content SEO manager" has become one of the top content marketing roles employers are hiring for, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/56145/the-rise-of-the-content-seo-manager-role?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 14 Oct 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/56145/the-rise-of-the-content-seo-manager-role?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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