http://www.marketingprofs.com Marketing Resources for Marketing Professionals en-us Copyright 2000-2012 MarketingProfs, LLC This is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site, subject to copyright and fair use. http://www.marketingprofs.com/articles/2012/7033/five-steps-for-building-your-email-and-sms-lists-via-social-media Want to grow your SMS and email marketing lists? Your social media fans and followers--who've already demonstrated their interest in you--are the perfect targets. Learn five steps for converting your social fans to subscribers. <a href="http://www.marketingprofs.com/articles/2012/7033/five-steps-for-building-your-email-and-sms-lists-via-social-media">Read the full article at MarketingProfs</a> <p><a href="http://feedads.g.doubleclick.net/~a/ClBb-UVZ7CFNztwyLTn9ejnOfts/0/da"><img src="http://feedads.g.doubleclick.net/~a/ClBb-UVZ7CFNztwyLTn9ejnOfts/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/ClBb-UVZ7CFNztwyLTn9ejnOfts/1/da"><img src="http://feedads.g.doubleclick.net/~a/ClBb-UVZ7CFNztwyLTn9ejnOfts/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/marketingprofs/~4/Qbt9SDG8L_8" height="1" width="1"/> Wed, 8 Feb 2012 15:00:00 GMT http://www.marketingprofs.com/articles/2012/7033/five-steps-for-building-your-email-and-sms-lists-via-social-media http://www.marketingprofs.com/articles/2012/7056/never-waste-an-opportunity-the-value-of-lead-nurturing When new visitors arrive at your website, you have two ways to seize the opportunity and guide them toward becoming customers. Both opportunities can evaporate in the blink of an eye--if you don't have the proper systems in place. <a href="http://www.marketingprofs.com/articles/2012/7056/never-waste-an-opportunity-the-value-of-lead-nurturing">Read the full article at MarketingProfs</a> <p><a href="http://feedads.g.doubleclick.net/~a/vUuYnZgZfh0CC3EEWgqYcXiKmmo/0/da"><img src="http://feedads.g.doubleclick.net/~a/vUuYnZgZfh0CC3EEWgqYcXiKmmo/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/vUuYnZgZfh0CC3EEWgqYcXiKmmo/1/da"><img src="http://feedads.g.doubleclick.net/~a/vUuYnZgZfh0CC3EEWgqYcXiKmmo/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/marketingprofs/~4/BAe3Hg0Njko" height="1" width="1"/> Tue, 7 Feb 2012 15:00:00 GMT http://www.marketingprofs.com/articles/2012/7056/never-waste-an-opportunity-the-value-of-lead-nurturing http://www.marketingprofs.com/articles/2012/7018/four-keyword-research-mistakes-to-avoid-at-all-costs If you are serious about the words "sales," "profit," and "conversions," you must master keyword research. Learn four common pitfalls marketers make when selecting keywords--and how to avoid them. <a href="http://www.marketingprofs.com/articles/2012/7018/four-keyword-research-mistakes-to-avoid-at-all-costs">Read the full article at MarketingProfs</a> <p><a href="http://feedads.g.doubleclick.net/~a/HTv5Lm1uJIbk8qgOwUb8B9xmhQE/0/da"><img src="http://feedads.g.doubleclick.net/~a/HTv5Lm1uJIbk8qgOwUb8B9xmhQE/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/HTv5Lm1uJIbk8qgOwUb8B9xmhQE/1/da"><img src="http://feedads.g.doubleclick.net/~a/HTv5Lm1uJIbk8qgOwUb8B9xmhQE/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/marketingprofs/~4/1hIYPk385MI" height="1" width="1"/> Mon, 6 Feb 2012 15:00:00 GMT http://www.marketingprofs.com/articles/2012/7018/four-keyword-research-mistakes-to-avoid-at-all-costs http://www.marketingprofs.com/articles/2012/6992/the-inside-scoop-on-using-twitter-lists-for-profit-and-sanity The dirty secret of Twitter is that as helpful as it can be, it's also a time sink. Learn how properly using and cleaning up your Twitter lists can help you save time--and generate leads for your business. <a href="http://www.marketingprofs.com/articles/2012/6992/the-inside-scoop-on-using-twitter-lists-for-profit-and-sanity">Read the full article at MarketingProfs</a> <p><a href="http://feedads.g.doubleclick.net/~a/7hNJztQeqJ1Y0xBEuyQbzWEcM-E/0/da"><img src="http://feedads.g.doubleclick.net/~a/7hNJztQeqJ1Y0xBEuyQbzWEcM-E/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/7hNJztQeqJ1Y0xBEuyQbzWEcM-E/1/da"><img src="http://feedads.g.doubleclick.net/~a/7hNJztQeqJ1Y0xBEuyQbzWEcM-E/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/marketingprofs/~4/5XoQCH7NSB0" height="1" width="1"/> Fri, 3 Feb 2012 15:00:00 GMT http://www.marketingprofs.com/articles/2012/6992/the-inside-scoop-on-using-twitter-lists-for-profit-and-sanity http://www.marketingprofs.com/articles/2012/7015/10-hot-tips-and-a-promo-campaign-planner-for-seasonal-sale-success Customers today expect more deals and offers during holiday seasons, so it's important to create seasonal campaigns to increase revenues. Here are 10 tips--and a campaign planner--to help you achieve seasonal sale success. <a href="http://www.marketingprofs.com/articles/2012/7015/10-hot-tips-and-a-promo-campaign-planner-for-seasonal-sale-success">Read the full article at MarketingProfs</a> <p><a href="http://feedads.g.doubleclick.net/~a/zd1bBJhpe8hS8tBwVdyy5ddRBpc/0/da"><img src="http://feedads.g.doubleclick.net/~a/zd1bBJhpe8hS8tBwVdyy5ddRBpc/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/zd1bBJhpe8hS8tBwVdyy5ddRBpc/1/da"><img src="http://feedads.g.doubleclick.net/~a/zd1bBJhpe8hS8tBwVdyy5ddRBpc/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/marketingprofs/~4/BzElZnKPxhw" height="1" width="1"/> Thu, 2 Feb 2012 15:00:00 GMT http://www.marketingprofs.com/articles/2012/7015/10-hot-tips-and-a-promo-campaign-planner-for-seasonal-sale-success http://www.marketingprofs.com/articles/2012/6966/five-tips-for-implementing-a-successful-qr-code-campaign QR codes can be inexpensive to implement and can provide you a measureable return on investment--if you use them correctly. Learn five invaluable tips for implementing an effective QR code campaign. <a href="http://www.marketingprofs.com/articles/2012/6966/five-tips-for-implementing-a-successful-qr-code-campaign">Read the full article at MarketingProfs</a> <p><a href="http://feedads.g.doubleclick.net/~a/G-1vW-t93gtdBNIbPCJXaLdRYZw/0/da"><img src="http://feedads.g.doubleclick.net/~a/G-1vW-t93gtdBNIbPCJXaLdRYZw/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/G-1vW-t93gtdBNIbPCJXaLdRYZw/1/da"><img src="http://feedads.g.doubleclick.net/~a/G-1vW-t93gtdBNIbPCJXaLdRYZw/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/marketingprofs/~4/b7dZQ7tViB4" height="1" width="1"/> Wed, 1 Feb 2012 15:00:00 GMT http://www.marketingprofs.com/articles/2012/6966/five-tips-for-implementing-a-successful-qr-code-campaign http://www.marketingprofs.com/articles/2012/6953/four-easy-tactics-for-becoming-a-must-follow-account-on-twitter Twitter is a powerful channel that can help you connect with customers, promote products, and create brand awareness. Learn four tactics for making your Twitter account a social media heavyweight in your industry. <a href="http://www.marketingprofs.com/articles/2012/6953/four-easy-tactics-for-becoming-a-must-follow-account-on-twitter">Read the full article at MarketingProfs</a> <p><a href="http://feedads.g.doubleclick.net/~a/QOXDvQ_kUmzmYt9iA_6gJV89V9U/0/da"><img src="http://feedads.g.doubleclick.net/~a/QOXDvQ_kUmzmYt9iA_6gJV89V9U/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/QOXDvQ_kUmzmYt9iA_6gJV89V9U/1/da"><img src="http://feedads.g.doubleclick.net/~a/QOXDvQ_kUmzmYt9iA_6gJV89V9U/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/marketingprofs/~4/7PDSBuizMVU" height="1" width="1"/> Tue, 31 Jan 2012 15:00:00 GMT http://www.marketingprofs.com/articles/2012/6953/four-easy-tactics-for-becoming-a-must-follow-account-on-twitter http://www.marketingprofs.com/articles/2012/6954/break-down-marketing-silos-now-build-engagement-with-cross-channel-marketing Marketers have a tough job! No juggler's job has ever been as tough. With 13 or so online marketing channels (and just as many offline), the job of cross-channel marketing is difficult. But creating a successful cross-channel marketing organization is possible. <a href="http://www.marketingprofs.com/articles/2012/6954/break-down-marketing-silos-now-build-engagement-with-cross-channel-marketing">Read the full article at MarketingProfs</a> <p><a href="http://feedads.g.doubleclick.net/~a/0QPesZAX6AU7yqowmNZT858nmXk/0/da"><img src="http://feedads.g.doubleclick.net/~a/0QPesZAX6AU7yqowmNZT858nmXk/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/0QPesZAX6AU7yqowmNZT858nmXk/1/da"><img src="http://feedads.g.doubleclick.net/~a/0QPesZAX6AU7yqowmNZT858nmXk/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/marketingprofs/~4/4Mvv7AF_taM" height="1" width="1"/> Mon, 30 Jan 2012 15:00:00 GMT http://www.marketingprofs.com/articles/2012/6954/break-down-marketing-silos-now-build-engagement-with-cross-channel-marketing http://www.marketingprofs.com/articles/2012/6890/three-keys-to-accelerating-marketing-measurement-and-a-fact-based-culture If CMOs are to be accountable for marketing ROI, their organizations must have marketers who have data, analysis, and measurement skills. Here are three steps for effectively creating a fact-based culture. <a href="http://www.marketingprofs.com/articles/2012/6890/three-keys-to-accelerating-marketing-measurement-and-a-fact-based-culture">Read the full article at MarketingProfs</a> <p><a href="http://feedads.g.doubleclick.net/~a/RI845aTUtpRPBAgpAM1An52maRY/0/da"><img src="http://feedads.g.doubleclick.net/~a/RI845aTUtpRPBAgpAM1An52maRY/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/RI845aTUtpRPBAgpAM1An52maRY/1/da"><img src="http://feedads.g.doubleclick.net/~a/RI845aTUtpRPBAgpAM1An52maRY/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/marketingprofs/~4/g1_jODG8_OY" height="1" width="1"/> Fri, 27 Jan 2012 15:00:00 GMT http://www.marketingprofs.com/articles/2012/6890/three-keys-to-accelerating-marketing-measurement-and-a-fact-based-culture http://www.marketingprofs.com/articles/2012/6927/seven-tablet-and-mobile-trends-to-expect-in-2012 In 2011, mobile shopping increased and iPad tablet conversion rates soared. Are you prepared for the growing mobile and tablet retail environment? Learn seven key trends that will dominate 2012. <a href="http://www.marketingprofs.com/articles/2012/6927/seven-tablet-and-mobile-trends-to-expect-in-2012">Read the full article at MarketingProfs</a> <p><a href="http://feedads.g.doubleclick.net/~a/Vg1y917iKeOk3SfwAjfL-_tofjE/0/da"><img src="http://feedads.g.doubleclick.net/~a/Vg1y917iKeOk3SfwAjfL-_tofjE/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/Vg1y917iKeOk3SfwAjfL-_tofjE/1/da"><img src="http://feedads.g.doubleclick.net/~a/Vg1y917iKeOk3SfwAjfL-_tofjE/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/marketingprofs/~4/b1EKQ6n514Y" height="1" width="1"/> Thu, 26 Jan 2012 15:00:00 GMT http://www.marketingprofs.com/articles/2012/6927/seven-tablet-and-mobile-trends-to-expect-in-2012 http://www.marketingprofs.com/articles/2011/6926/follow-amexs-example-of-a-successful-facebook-campaign Sure, Facebook promotions can get you some "Likes," but is that all there is? Learn how American Express's Israel division used Facebook to gain valuable customer insight and deepen brand engagement. <a href="http://www.marketingprofs.com/articles/2011/6926/follow-amexs-example-of-a-successful-facebook-campaign">Read the full article at MarketingProfs</a> <p><a href="http://feedads.g.doubleclick.net/~a/iePNcB1v-5SqEhISn7c8DiRKX_A/0/da"><img src="http://feedads.g.doubleclick.net/~a/iePNcB1v-5SqEhISn7c8DiRKX_A/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/iePNcB1v-5SqEhISn7c8DiRKX_A/1/da"><img src="http://feedads.g.doubleclick.net/~a/iePNcB1v-5SqEhISn7c8DiRKX_A/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/marketingprofs/~4/pQh-2R6Aupg" height="1" width="1"/> Wed, 25 Jan 2012 15:00:00 GMT http://www.marketingprofs.com/articles/2011/6926/follow-amexs-example-of-a-successful-facebook-campaign http://www.marketingprofs.com/articles/2012/6901/five-ways-to-create-a-data-driven-marketing-culture When handled adeptly, customer data can be a marketer's most reliable weapon for reaching customers' buying intentions--and closing sales. Learn five ways to build a data-driven marketing culture that'll help you get results. <a href="http://www.marketingprofs.com/articles/2012/6901/five-ways-to-create-a-data-driven-marketing-culture">Read the full article at MarketingProfs</a> <p><a href="http://feedads.g.doubleclick.net/~a/wGn7pPF-26PRopEJ7JjHndmsHyY/0/da"><img src="http://feedads.g.doubleclick.net/~a/wGn7pPF-26PRopEJ7JjHndmsHyY/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/wGn7pPF-26PRopEJ7JjHndmsHyY/1/da"><img src="http://feedads.g.doubleclick.net/~a/wGn7pPF-26PRopEJ7JjHndmsHyY/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/marketingprofs/~4/BFuGUW-tv7M" height="1" width="1"/> Tue, 24 Jan 2012 15:00:00 GMT http://www.marketingprofs.com/articles/2012/6901/five-ways-to-create-a-data-driven-marketing-culture http://www.marketingprofs.com/articles/2012/6900/a-business-listing-is-your-online-anchor-five-rules-for-ensuring-stability In today's noisy business listing landscape, it's important that your online anchor be consistent and visible throughout the local search ecosystem. Here are five essential rules to keep in mind when managing your online listing. <a href="http://www.marketingprofs.com/articles/2012/6900/a-business-listing-is-your-online-anchor-five-rules-for-ensuring-stability">Read the full article at MarketingProfs</a> <p><a href="http://feedads.g.doubleclick.net/~a/hNw394fBUeZK2XK3c9Eioj8PYmI/0/da"><img src="http://feedads.g.doubleclick.net/~a/hNw394fBUeZK2XK3c9Eioj8PYmI/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/hNw394fBUeZK2XK3c9Eioj8PYmI/1/da"><img src="http://feedads.g.doubleclick.net/~a/hNw394fBUeZK2XK3c9Eioj8PYmI/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/marketingprofs/~4/snwOtDfQmTk" height="1" width="1"/> Mon, 23 Jan 2012 15:00:00 GMT http://www.marketingprofs.com/articles/2012/6900/a-business-listing-is-your-online-anchor-five-rules-for-ensuring-stability http://www.marketingprofs.com/articles/2012/6865/how-your-customers-and-analytics-can-help-increase-online-sales Increasing your online sales isn't quick or easy, and it involves a lot of trial and error. Learn three steps that'll help you skip some of the guesswork and boost your website's conversion rate. <a href="http://www.marketingprofs.com/articles/2012/6865/how-your-customers-and-analytics-can-help-increase-online-sales">Read the full article at MarketingProfs</a> <p><a href="http://feedads.g.doubleclick.net/~a/n1uacGNfbc96-qphg2pqUjQTkJA/0/da"><img src="http://feedads.g.doubleclick.net/~a/n1uacGNfbc96-qphg2pqUjQTkJA/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/n1uacGNfbc96-qphg2pqUjQTkJA/1/da"><img src="http://feedads.g.doubleclick.net/~a/n1uacGNfbc96-qphg2pqUjQTkJA/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/marketingprofs/~4/dO9xNOPz-f0" height="1" width="1"/> Fri, 20 Jan 2012 15:00:00 GMT http://www.marketingprofs.com/articles/2012/6865/how-your-customers-and-analytics-can-help-increase-online-sales http://www.marketingprofs.com/articles/2012/6861/you-botched-that-marketing-email-now-what Mistakes will happen--even to the very best email marketers. The key is responding appropriately. Learn six email blunders you may encounter, along with guidelines for rectifying them quickly and effectively. <a href="http://www.marketingprofs.com/articles/2012/6861/you-botched-that-marketing-email-now-what">Read the full article at MarketingProfs</a> <p><a href="http://feedads.g.doubleclick.net/~a/IdORNNAjuW2Vf0E3Ea2gP5qCmF8/0/da"><img src="http://feedads.g.doubleclick.net/~a/IdORNNAjuW2Vf0E3Ea2gP5qCmF8/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/IdORNNAjuW2Vf0E3Ea2gP5qCmF8/1/da"><img src="http://feedads.g.doubleclick.net/~a/IdORNNAjuW2Vf0E3Ea2gP5qCmF8/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/marketingprofs/~4/98t1sP3WwJs" height="1" width="1"/> Thu, 19 Jan 2012 15:00:00 GMT http://www.marketingprofs.com/articles/2012/6861/you-botched-that-marketing-email-now-what http://www.marketingprofs.com/articles/2012/6828/strategy-is-fun-too-you-know-well-fun-ish It may be boring, but a thorough discovery and strategy-development process is essential before a website redesign. Here are five important elements of a redesign plan you should have in place and readily available... before the fun design stuff starts. <a href="http://www.marketingprofs.com/articles/2012/6828/strategy-is-fun-too-you-know-well-fun-ish">Read the full article at MarketingProfs</a> <p><a href="http://feedads.g.doubleclick.net/~a/PgxfmOaPVwoXixEWmbTQ3q3_-qI/0/da"><img src="http://feedads.g.doubleclick.net/~a/PgxfmOaPVwoXixEWmbTQ3q3_-qI/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/PgxfmOaPVwoXixEWmbTQ3q3_-qI/1/da"><img src="http://feedads.g.doubleclick.net/~a/PgxfmOaPVwoXixEWmbTQ3q3_-qI/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/marketingprofs/~4/dvIkxcEqLGE" height="1" width="1"/> Wed, 18 Jan 2012 15:00:00 GMT http://www.marketingprofs.com/articles/2012/6828/strategy-is-fun-too-you-know-well-fun-ish http://www.marketingprofs.com/articles/2012/6827/content-marketing-trends-for-2012-whats-in-and-whats-out No doubt about it: 2011 was a big year for content marketing. Twice the number of marketers implement content marketing vs. the number of those who use print, television, and radio advertising. But what's in store for 2012? <a href="http://www.marketingprofs.com/articles/2012/6827/content-marketing-trends-for-2012-whats-in-and-whats-out">Read the full article at MarketingProfs</a> <p><a href="http://feedads.g.doubleclick.net/~a/vICE_Nfyd7DilIYw-r6gEv9-94I/0/da"><img src="http://feedads.g.doubleclick.net/~a/vICE_Nfyd7DilIYw-r6gEv9-94I/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/vICE_Nfyd7DilIYw-r6gEv9-94I/1/da"><img src="http://feedads.g.doubleclick.net/~a/vICE_Nfyd7DilIYw-r6gEv9-94I/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/marketingprofs/~4/hrMYlR-gYek" height="1" width="1"/> Tue, 17 Jan 2012 15:00:00 GMT http://www.marketingprofs.com/articles/2012/6827/content-marketing-trends-for-2012-whats-in-and-whats-out http://www.marketingprofs.com/articles/2012/6826/personal-branding-trends-for-2012-part-2 Personal-branding expert William Arruda offers six more trends to keep in mind and on top of in 2012 as you continue to build, improve, and polish your own personal brand as a marketer in tune with the times. <a href="http://www.marketingprofs.com/articles/2012/6826/personal-branding-trends-for-2012-part-2">Read the full article at MarketingProfs</a> <p><a href="http://feedads.g.doubleclick.net/~a/lPeEkc0QDY6uXnPsMH8hymQlLU8/0/da"><img src="http://feedads.g.doubleclick.net/~a/lPeEkc0QDY6uXnPsMH8hymQlLU8/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/lPeEkc0QDY6uXnPsMH8hymQlLU8/1/da"><img src="http://feedads.g.doubleclick.net/~a/lPeEkc0QDY6uXnPsMH8hymQlLU8/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/marketingprofs/~4/oh_doq8sQpM" height="1" width="1"/> Mon, 16 Jan 2012 15:00:00 GMT http://www.marketingprofs.com/articles/2012/6826/personal-branding-trends-for-2012-part-2 http://www.marketingprofs.com/articles/2012/6795/writers-for-hire-how-to-get-what-you-pay-for-on-elance When working with freelancers, "let the buyer beware" is a good rule of thumb. If you aren't careful in the due-diligence process, you may be in for more than you bargained for (literally). How can you make sure you don't get burned? <a href="http://www.marketingprofs.com/articles/2012/6795/writers-for-hire-how-to-get-what-you-pay-for-on-elance">Read the full article at MarketingProfs</a> <p><a href="http://feedads.g.doubleclick.net/~a/7yZb9-SukZFeseOPxN-6el84Mgs/0/da"><img src="http://feedads.g.doubleclick.net/~a/7yZb9-SukZFeseOPxN-6el84Mgs/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/7yZb9-SukZFeseOPxN-6el84Mgs/1/da"><img src="http://feedads.g.doubleclick.net/~a/7yZb9-SukZFeseOPxN-6el84Mgs/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/marketingprofs/~4/YW2-nH-icYQ" height="1" width="1"/> Fri, 13 Jan 2012 15:00:00 GMT http://www.marketingprofs.com/articles/2012/6795/writers-for-hire-how-to-get-what-you-pay-for-on-elance http://www.marketingprofs.com/articles/2012/6794/why-marketing-needs-objectives-not-just-goals Many companies have the same overarching goals: increase sales, decrease costs, and reduce churn. But why don't they all succeed? It all boils down to mindfully setting objectives and implementing strong tactics to support them. <a href="http://www.marketingprofs.com/articles/2012/6794/why-marketing-needs-objectives-not-just-goals">Read the full article at MarketingProfs</a> <p><a href="http://feedads.g.doubleclick.net/~a/Yl2AoJxqwqP_WfxgSuLqz4xLK8w/0/da"><img src="http://feedads.g.doubleclick.net/~a/Yl2AoJxqwqP_WfxgSuLqz4xLK8w/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/Yl2AoJxqwqP_WfxgSuLqz4xLK8w/1/da"><img src="http://feedads.g.doubleclick.net/~a/Yl2AoJxqwqP_WfxgSuLqz4xLK8w/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/marketingprofs/~4/PRh3Qtju7qM" height="1" width="1"/> Thu, 12 Jan 2012 15:00:00 GMT http://www.marketingprofs.com/articles/2012/6794/why-marketing-needs-objectives-not-just-goals http://www.marketingprofs.com/articles/2012/6793/whats-wrong-with-this-picture-the-stauer-chronograph We've all seen them--those disastrous ads that make us cringe as marketers. Here is a detailed critique of one ad--gone terribly wrong--that'll help you avoid a host of pitfalls in your ad copy. <a href="http://www.marketingprofs.com/articles/2012/6793/whats-wrong-with-this-picture-the-stauer-chronograph">Read the full article at MarketingProfs</a> <p><a href="http://feedads.g.doubleclick.net/~a/QumP8UvdjyxpDE-Wh6r51SXyq0s/0/da"><img src="http://feedads.g.doubleclick.net/~a/QumP8UvdjyxpDE-Wh6r51SXyq0s/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/QumP8UvdjyxpDE-Wh6r51SXyq0s/1/da"><img src="http://feedads.g.doubleclick.net/~a/QumP8UvdjyxpDE-Wh6r51SXyq0s/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/marketingprofs/~4/EU-0qwgBxrU" height="1" width="1"/> Wed, 11 Jan 2012 15:00:00 GMT http://www.marketingprofs.com/articles/2012/6793/whats-wrong-with-this-picture-the-stauer-chronograph http://www.marketingprofs.com/articles/2012/6792/redesigning-the-site-redesign-rfp-eight-dos-and-donts Is a site redesign among your company's New Year's resolutions? To end up with a site that's built to last, you'll need a well-crafted RFP that covers all bases. Learn eight invaluable guidelines for creating your site redesign RFP. <a href="http://www.marketingprofs.com/articles/2012/6792/redesigning-the-site-redesign-rfp-eight-dos-and-donts">Read the full article at MarketingProfs</a> <p><a href="http://feedads.g.doubleclick.net/~a/ByWM8fZD5NrCRJmo7iN0G1lEh44/0/da"><img src="http://feedads.g.doubleclick.net/~a/ByWM8fZD5NrCRJmo7iN0G1lEh44/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/ByWM8fZD5NrCRJmo7iN0G1lEh44/1/da"><img src="http://feedads.g.doubleclick.net/~a/ByWM8fZD5NrCRJmo7iN0G1lEh44/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/marketingprofs/~4/6rGt2Fr16U8" height="1" width="1"/> Tue, 10 Jan 2012 15:00:00 GMT http://www.marketingprofs.com/articles/2012/6792/redesigning-the-site-redesign-rfp-eight-dos-and-donts http://www.marketingprofs.com/articles/2012/6789/case-study-why-targeting-by-level-of-engagement-works The words "engagement" and "hypertargeting" are practically everywhere, but what happens when you combine the two? Learn how one company ran a diverse campaign that captured the interest of core, active, and casual fans. <a href="http://www.marketingprofs.com/articles/2012/6789/case-study-why-targeting-by-level-of-engagement-works">Read the full article at MarketingProfs</a> <p><a href="http://feedads.g.doubleclick.net/~a/9H3x8KnX84HJHtAQzxSru8VZSCc/0/da"><img src="http://feedads.g.doubleclick.net/~a/9H3x8KnX84HJHtAQzxSru8VZSCc/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/9H3x8KnX84HJHtAQzxSru8VZSCc/1/da"><img src="http://feedads.g.doubleclick.net/~a/9H3x8KnX84HJHtAQzxSru8VZSCc/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/marketingprofs/~4/4wXwvZgXg2U" height="1" width="1"/> Mon, 9 Jan 2012 15:00:00 GMT http://www.marketingprofs.com/articles/2012/6789/case-study-why-targeting-by-level-of-engagement-works http://www.marketingprofs.com/articles/2012/6737/how-to-streamline-site-navigation-to-attract-and-retain-customers A website with poorly designed navigation can frustrate your visitors, cost you sales, and hurt your reputation. Learn how to enhance your site's navigation to showcase your content--and keep your customers coming back. <a href="http://www.marketingprofs.com/articles/2012/6737/how-to-streamline-site-navigation-to-attract-and-retain-customers">Read the full article at MarketingProfs</a> <p><a href="http://feedads.g.doubleclick.net/~a/TD9T4bn49IaWR1XcZA1McVpGT-s/0/da"><img src="http://feedads.g.doubleclick.net/~a/TD9T4bn49IaWR1XcZA1McVpGT-s/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/TD9T4bn49IaWR1XcZA1McVpGT-s/1/da"><img src="http://feedads.g.doubleclick.net/~a/TD9T4bn49IaWR1XcZA1McVpGT-s/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/marketingprofs/~4/TevC80b8z08" height="1" width="1"/> Fri, 6 Jan 2012 15:00:00 GMT http://www.marketingprofs.com/articles/2012/6737/how-to-streamline-site-navigation-to-attract-and-retain-customers http://www.marketingprofs.com/articles/2012/6767/seven-tips-for-forging-an-appropriate-online-apology Despite best efforts, mistakes happen to every small business at some point. The key is not to panic, but to apologize to customers--the right way--and assure them that you are still worthy of their trust, confidence, and respect. <a href="http://www.marketingprofs.com/articles/2012/6767/seven-tips-for-forging-an-appropriate-online-apology">Read the full article at MarketingProfs</a> <p><a href="http://feedads.g.doubleclick.net/~a/X-uHJyP1DY9YKaNraV3vpauruiY/0/da"><img src="http://feedads.g.doubleclick.net/~a/X-uHJyP1DY9YKaNraV3vpauruiY/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/X-uHJyP1DY9YKaNraV3vpauruiY/1/da"><img src="http://feedads.g.doubleclick.net/~a/X-uHJyP1DY9YKaNraV3vpauruiY/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/marketingprofs/~4/IXBOc8cKuQ8" height="1" width="1"/> Thu, 5 Jan 2012 15:00:00 GMT http://www.marketingprofs.com/articles/2012/6767/seven-tips-for-forging-an-appropriate-online-apology