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<title>MarketingProfs How-To Articles</title>
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<description>Marketing Resources for Marketing Professionals</description>
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<copyright>Copyright 2000-2026 MarketingProfs, LLC</copyright>
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<title>AI Update, June 19, 2026: AI News and Views From the Past Week</title>
<link>https://www.marketingprofs.com/opinions/2026/55065/ai-update-june-19-2026-ai-news-and-views-from-the-past-week?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Catch up on select AI news and developments since Friday, June 12. Stay in the know.  <a href="https://www.marketingprofs.com/opinions/2026/55065/ai-update-june-19-2026-ai-news-and-views-from-the-past-week?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 19 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/opinions/2026/55065/ai-update-june-19-2026-ai-news-and-views-from-the-past-week?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>How Small Business Owners Are Using AI [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/55064/how-small-business-owners-are-using-ai-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Some 85% of small business owners say they're now using AI, and 66% say AI tools have increased their confidence in their business's future success, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2026/55064/how-small-business-owners-are-using-ai-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 18 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/55064/how-small-business-owners-are-using-ai-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>How to Build and Use an AI Sales Coach That Closes Deals (Part 2)</title>
<link>https://www.marketingprofs.com/articles/2026/55104/how-to-use-an-ai-sales-bot-part-2?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Learn how a custom AI sales bot can help you prepare for sales calls, improve follow-up strategies, identify business gaps, and stay focused on revenue goals. Read more  <a href="https://www.marketingprofs.com/articles/2026/55104/how-to-use-an-ai-sales-bot-part-2?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 18 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/55104/how-to-use-an-ai-sales-bot-part-2?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>The Types of Media Brand Mentions That Drive Searches</title>
<link>https://www.marketingprofs.com/charts/2026/55063/the-types-of-media-brand-mentions-that-drive-searches?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Brand mentions in media have the most impact on driving online searches when they carry some emotional weight but aren't too intense, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/55063/the-types-of-media-brand-mentions-that-drive-searches?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 17 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/55063/the-types-of-media-brand-mentions-that-drive-searches?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>How to Build and Use an AI Sales Coach That Closes Deals (Part 1)</title>
<link>https://www.marketingprofs.com/articles/2026/55101/how-to-build-an-ai-sales-bot-part-1?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Marketers can use AI for much more than content creation. Learn how to build a custom AI sales coach that supports lead generation, qualification, objection handling, and sales conversations. Read more  <a href="https://www.marketingprofs.com/articles/2026/55101/how-to-build-an-ai-sales-bot-part-1?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 17 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/55101/how-to-build-an-ai-sales-bot-part-1?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>How B2B SaaS Marketers Get Competitive Intelligence</title>
<link>https://www.marketingprofs.com/charts/2026/55007/how-b2b-saas-marketers-get-competitive-intelligence?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[B2B SaaS marketers are now more likely to use general-purpose AI tools like ChatGPT rather than dedicated tools to get competitive intelligence, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/55007/how-b2b-saas-marketers-get-competitive-intelligence?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 16 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/55007/how-b2b-saas-marketers-get-competitive-intelligence?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>The 20 Brands With the Best Reputations in America [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/55008/the-20-brands-with-the-best-reputations-in-america-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Chewy, Toyota, and Samsung are the major brands that have the best reputations with American adults, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2026/55008/the-20-brands-with-the-best-reputations-in-america-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 16 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/55008/the-20-brands-with-the-best-reputations-in-america-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>AI Update, June 12, 2026: AI News and Views From the Past Week</title>
<link>https://www.marketingprofs.com/opinions/2026/54994/ai-update-june-12-2026-ai-news-and-views-from-the-past-week?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Catch up on select AI news and developments since Friday, June 5. Stay in the know.  <a href="https://www.marketingprofs.com/opinions/2026/54994/ai-update-june-12-2026-ai-news-and-views-from-the-past-week?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 12 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/opinions/2026/54994/ai-update-june-12-2026-ai-news-and-views-from-the-past-week?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>The Tactics of 'Scrappy' US Small Business Marketers [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54976/the-tactics-of-scrappy-us-small-business-marketers-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[A third of small business owners say designing their own materials is the "scrappiest" cost-cutting marketing move they've made, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2026/54976/the-tactics-of-scrappy-us-small-business-marketers-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 11 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54976/the-tactics-of-scrappy-us-small-business-marketers-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>Stop Guessing, Start Earning: Publishers Need a Fusion Layer to Better Value Audiences</title>
<link>https://www.marketingprofs.com/articles/2026/55020/publisher-monetization-fusion-layer?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Publishers often separate auction data from audience analytics, limiting revenue potential. Learn how combining both datasets creates stronger pricing strategies, better forecasting, and more defensible audience valuation. Read more  <a href="https://www.marketingprofs.com/articles/2026/55020/publisher-monetization-fusion-layer?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 11 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/55020/publisher-monetization-fusion-layer?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>The Social Media Habits of Baby Boomer TikTok Users</title>
<link>https://www.marketingprofs.com/charts/2026/54975/the-social-media-habits-of-baby-boomer-tiktok-users?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Baby Boomers account for nearly one in five adult TikTok users in the United States, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/54975/the-social-media-habits-of-baby-boomer-tiktok-users?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 10 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54975/the-social-media-habits-of-baby-boomer-tiktok-users?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>The Fintech PR Playbook: Reputation, Compliance, Data, and Media Strategy</title>
<link>https://www.marketingprofs.com/articles/2026/55009/b2b-fintech-pr-strategy-playbook?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Fintech PR is more than media coverage. Learn how reputation, compliance, proprietary data, and targeted media relations help fintech companies build trust, attract partners, and support growth. Read more  <a href="https://www.marketingprofs.com/articles/2026/55009/b2b-fintech-pr-strategy-playbook?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 10 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/55009/b2b-fintech-pr-strategy-playbook?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>To What Extent Is Real-Time Data Powering Marketing Investments?</title>
<link>https://www.marketingprofs.com/charts/2026/54952/to-what-extent-is-real-time-data-powering-marketing-investments?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Only a quarter of senior marketers say their team's investments are fully driven by unified, real-time data, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/54952/to-what-extent-is-real-time-data-powering-marketing-investments?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 9 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54952/to-what-extent-is-real-time-data-powering-marketing-investments?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>The 100 Most Valuable Global Brands in 2026 [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54953/the-100-most-valuable-global-brands-in-2026-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Google is the world�s most valuable brand in 2026, with a value of $1.5 trillion, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2026/54953/the-100-most-valuable-global-brands-in-2026-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 9 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54953/the-100-most-valuable-global-brands-in-2026-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>The Psychology of Physical Marketing: Why Tangible Touchpoints Still Win in a Digital World</title>
<link>https://www.marketingprofs.com/articles/2026/54993/physical-marketing-psychology-b2b-brand-engagement?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Physical marketing captures attention, strengthens memory, builds trust, and creates emotional connections that digital channels often miss. Learn how to combine tactile and digital experiences for stronger results. Read more  <a href="https://www.marketingprofs.com/articles/2026/54993/physical-marketing-psychology-b2b-brand-engagement?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 9 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54993/physical-marketing-psychology-b2b-brand-engagement?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>The Anatomy of a Compelling Market Story</title>
<link>https://www.marketingprofs.com/articles/2026/54996/strategic-storytelling-market-narratives-b2b-growth?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Strategic storytelling helps companies simplify complexity, build trust, align teams, and influence markets. Learn how powerful narratives position customers as heroes and drive business growth. Read more  <a href="https://www.marketingprofs.com/articles/2026/54996/strategic-storytelling-market-narratives-b2b-growth?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 9 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54996/strategic-storytelling-market-narratives-b2b-growth?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>AI Update, June 5, 2026: AI News and Views From the Past Week</title>
<link>https://www.marketingprofs.com/opinions/2026/54909/ai-update-june-5-2026-ai-news-and-views-from-the-past-week?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Catch up on select AI news and developments since Friday, May 29. Stay in the know.  <a href="https://www.marketingprofs.com/opinions/2026/54909/ai-update-june-5-2026-ai-news-and-views-from-the-past-week?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 5 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/opinions/2026/54909/ai-update-june-5-2026-ai-news-and-views-from-the-past-week?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>The Difference Between Sales Positioning, Messaging, and Storytelling [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54924/the-difference-between-sales-positioning-messaging-and-storytelling-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[This infographic a high-level overview of what enterprise sales storytelling, positioning, and messaging are--and how they differ.  <a href="https://www.marketingprofs.com/chirp/2026/54924/the-difference-between-sales-positioning-messaging-and-storytelling-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 4 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54924/the-difference-between-sales-positioning-messaging-and-storytelling-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>Three Things to Fix Now That the Enterprise B2B Funnel Is a Martini Pipeline</title>
<link>https://www.marketingprofs.com/articles/2026/54954/ai-buying-journey-llm-brand-audit?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[AI is reshaping B2B buying before prospects ever reach sales. Learn how to audit LLM visibility, align messaging, and structure proof that influences shortlist decisions. Read more  <a href="https://www.marketingprofs.com/articles/2026/54954/ai-buying-journey-llm-brand-audit?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 4 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54954/ai-buying-journey-llm-brand-audit?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>The Key to Real Business Impact With AI in Martech</title>
<link>https://www.marketingprofs.com/articles/2026/54955/practical-ai-martech-workflows?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Marketing teams are shifting from AI hype to practical tools that improve workflows, reduce repetitive work, support smarter decisions, and strengthen performance without adding complexity. Read more  <a href="https://www.marketingprofs.com/articles/2026/54955/practical-ai-martech-workflows?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 4 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54955/practical-ai-martech-workflows?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>The State of Enterprise Marketing Experimentation in 2026</title>
<link>https://www.marketingprofs.com/charts/2026/54923/the-state-of-enterprise-marketing-experimentation-in-2026?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Most enterprise marketers say they do not spend a significant amount of time on experimentation, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/54923/the-state-of-enterprise-marketing-experimentation-in-2026?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 3 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54923/the-state-of-enterprise-marketing-experimentation-in-2026?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>How to Win the Deals You Can't See--A B2B Content Strategy for the AI Era: Q&amp;A with Ariana Keil</title>
<link>https://www.marketingprofs.com/articles/2026/54939/content-marketing-asset-management?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[How sales collateral, content systems, and brand consistency work together to improve sales enablement, support SEO visibility, and build scalable marketing infrastructure for growth. Read more  <a href="https://www.marketingprofs.com/articles/2026/54939/content-marketing-asset-management?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 3 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54939/content-marketing-asset-management?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>The Role AI Plays in Today's B2B Software Buying Journey</title>
<link>https://www.marketingprofs.com/charts/2026/54889/the-role-ai-plays-todays-b2b-software-buying-journey?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Nearly half (47%) of B2B buyers say they now use AI tools frequently when researching software vendors, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/54889/the-role-ai-plays-todays-b2b-software-buying-journey?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 2 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54889/the-role-ai-plays-todays-b2b-software-buying-journey?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>The Top Rewards and Challenges of Small Business Ownership [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54892/the-top-rewards-and-challenges-of-small-business-ownership-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[Some 83% of US small business owners say they're happier now compared with when they worked for someone else, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2026/54892/the-top-rewards-and-challenges-of-small-business-ownership-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 2 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54892/the-top-rewards-and-challenges-of-small-business-ownership-infographic?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</guid>
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<title>Creating Content B2B Decision-Makers Believe In (And Act On): Q&amp;A with Melanie Deziel</title>
<link>https://www.marketingprofs.com/articles/2026/54928/b2b-case-studies-customer-proof-melanie-deziel?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss</link>
<description><![CDATA[How can B2B brands build trust when customer proof is limited? Learn practical ways to use case studies, comparisons, testimonials, and messaging to strengthen credibility and confidence. Read more  <a href="https://www.marketingprofs.com/articles/2026/54928/b2b-case-studies-customer-proof-melanie-deziel?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 2 Jun 2026 14:00:00 GMT</pubDate>
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