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<title>MarketingProfs Daily: Advertising</title>
<link>https://www.marketingprofs.com</link>
<description>Marketing Resources for Marketing Professionals</description>
<language>en-us</language>
<copyright>Copyright 2000-2026 MarketingProfs, LLC</copyright>
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<title>Stop Guessing, Start Earning: Publishers Need a Fusion Layer to Better Value Audiences</title>
<link>https://www.marketingprofs.com/articles/2026/55020/publisher-monetization-fusion-layer</link>
<description><![CDATA[Publishers often separate auction data from audience analytics, limiting revenue potential. Learn how combining both datasets creates stronger pricing strategies, better forecasting, and more defensible audience valuation. Read more  <a href="https://www.marketingprofs.com/articles/2026/55020/publisher-monetization-fusion-layer">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 11 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/55020/publisher-monetization-fusion-layer</guid>
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<title>The Fintech PR Playbook: Reputation, Compliance, Data, and Media Strategy</title>
<link>https://www.marketingprofs.com/articles/2026/55009/b2b-fintech-pr-strategy-playbook</link>
<description><![CDATA[Fintech PR is more than media coverage. Learn how reputation, compliance, proprietary data, and targeted media relations help fintech companies build trust, attract partners, and support growth. Read more  <a href="https://www.marketingprofs.com/articles/2026/55009/b2b-fintech-pr-strategy-playbook">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 10 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/55009/b2b-fintech-pr-strategy-playbook</guid>
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<title>The 100 Most Valuable Global Brands in 2026 [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54953/the-100-most-valuable-global-brands-in-2026-infographic</link>
<description><![CDATA[Google is the world�s most valuable brand in 2026, with a value of $1.5 trillion, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2026/54953/the-100-most-valuable-global-brands-in-2026-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 9 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54953/the-100-most-valuable-global-brands-in-2026-infographic</guid>
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<title>The New Digital Ad Leader: Meta Set to Surpass Google</title>
<link>https://www.marketingprofs.com/charts/2026/54780/the-new-digital-ad-leader-meta-set-to-surpass-google</link>
<description><![CDATA[Meta is forecast to reach $243.46 billion in net worldwide ad revenue in 2026, compared with $239.54 billion for Google, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/54780/the-new-digital-ad-leader-meta-set-to-surpass-google">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 20 May 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54780/the-new-digital-ad-leader-meta-set-to-surpass-google</guid>
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<title>How Marketers Are Measuring and Optimizing Ad Creative Performance</title>
<link>https://www.marketingprofs.com/charts/2026/54674/how-marketers-are-measuring-and-optimizing-ad-creative-performance</link>
<description><![CDATA[Only 3.6% of marketers say the effectiveness of their ad creative is well understood and actively optimized today, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/54674/how-marketers-are-measuring-and-optimizing-ad-creative-performance">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 13 May 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54674/how-marketers-are-measuring-and-optimizing-ad-creative-performance</guid>
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<title>A Checklist for Building an Effective B2B LinkedIn Strategy [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54667/a-checklist-for-building-an-effective-b2b-linkedin-strategy-infographic</link>
<description><![CDATA[This infographic explores how to turn your LinkedIn profile, content, and outreach into growth drivers for your business in 2026.  <a href="https://www.marketingprofs.com/chirp/2026/54667/a-checklist-for-building-an-effective-b2b-linkedin-strategy-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 12 May 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54667/a-checklist-for-building-an-effective-b2b-linkedin-strategy-infographic</guid>
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<title>How Marketers Are Integrating Direct Mail and Digital Experiences</title>
<link>https://www.marketingprofs.com/charts/2026/54614/how-marketers-are-integrating-direct-mail-and-digital-experiences</link>
<description><![CDATA[What are marketers doing to drive people to digital experiences from direct mail campaigns? Are these integrations improving campaign performance? To find out, researchers surveyed 500 marketers in the United States.  <a href="https://www.marketingprofs.com/charts/2026/54614/how-marketers-are-integrating-direct-mail-and-digital-experiences">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 29 Apr 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54614/how-marketers-are-integrating-direct-mail-and-digital-experiences</guid>
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<title>Three Attention-Grabbing Story Structures (That Aren't the Hero's Journey)</title>
<link>https://www.marketingprofs.com/articles/2026/54630/b2b-storytelling-frameworks</link>
<description><![CDATA[Traditional storytelling frameworks fall short in modern B2B marketing. Discover alternative narrative structures that engage diverse audiences, support ongoing brand stories, and drive stronger connections with buyers. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54630/b2b-storytelling-frameworks">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 28 Apr 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54630/b2b-storytelling-frameworks</guid>
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<title>From Coverage to Conversion: Measuring PR�s Impact on Pipeline and Revenue</title>
<link>https://www.marketingprofs.com/articles/2026/54513/public-relations-attribution</link>
<description><![CDATA[PR impact is no longer just awareness. Learn how to amplify coverage, connect it to attribution, and prove revenue impact with integrated strategies across marketing, sales, and analytics. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54513/public-relations-attribution">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 1 Apr 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54513/public-relations-attribution</guid>
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<title>The 25 Coolest Brands With Teens [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54449/the-25-coolest-brands-with-teens-infographic</link>
<description><![CDATA[Teens in both the North America and Western Europe say Nike is the coolest major brand, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2026/54449/the-25-coolest-brands-with-teens-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 24 Mar 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54449/the-25-coolest-brands-with-teens-infographic</guid>
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<title>Can AI Video Creation Democratize Video Advertising?</title>
<link>https://www.marketingprofs.com/articles/2026/54464/ai-video-advertising-small-business-marketing</link>
<description><![CDATA[AI video promises to make high-quality advertising accessible to small businesses. But human-generated creative strategy still matters. Here�s how marketers should approach AI-powered video production. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54464/ai-video-advertising-small-business-marketing">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 19 Mar 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54464/ai-video-advertising-small-business-marketing</guid>
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<title>AI Ads: The Perception Gap Between Marketers and Consumers</title>
<link>https://www.marketingprofs.com/charts/2026/54424/ai-ads-the-perception-gap-between-marketers-and-consumers</link>
<description><![CDATA[Most marketers believe younger consumers have a positive perception of AI-generated ads -- but most younger consumers don't actually feel that way, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/54424/ai-ads-the-perception-gap-between-marketers-and-consumers">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 17 Mar 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54424/ai-ads-the-perception-gap-between-marketers-and-consumers</guid>
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<title>How People Feel About AI-Generated Audio in Ads and Media [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54416/how-people-feel-about-ai-generated-audio-in-ads-and-media-infographic</link>
<description><![CDATA[This infographic explores how people feel about AI-generated voices and music, whether they believe they can recognize AI-generated audio, and how they say AI-generated audio impacts their perception of brands  <a href="https://www.marketingprofs.com/chirp/2026/54416/how-people-feel-about-ai-generated-audio-in-ads-and-media-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 12 Mar 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54416/how-people-feel-about-ai-generated-audio-in-ads-and-media-infographic</guid>
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<title>The Rise of Netflix's Advertising Business</title>
<link>https://www.marketingprofs.com/charts/2026/54392/the-rise-of-netflixs-advertising-business</link>
<description><![CDATA[Netflix's ad revenue is forecast to double year-over-year and reach $3 billion in 2026, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/54392/the-rise-of-netflixs-advertising-business">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 11 Mar 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54392/the-rise-of-netflixs-advertising-business</guid>
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<title>Quick to Mind, Easy to Find: A Smarter B2B Advertising Strategy for 2026</title>
<link>https://www.marketingprofs.com/articles/2026/54382/b2b-advertising-strategy</link>
<description><![CDATA[Many B2B brands overinvest in intent signals and short-term ROAS. Learn how share of voice, reach, and memory-building drive sustainable growth in 2026. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54382/b2b-advertising-strategy">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 3 Mar 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54382/b2b-advertising-strategy</guid>
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<title>The 'Data Mirage' Affecting B2B Performance Marketing [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54305/the-data-mirage-affecting-b2b-performance-marketing-infographic</link>
<description><![CDATA[Issues like inflated signals, AI noise, and disconnected tools are combining to create a "data mirage" that's hampering B2B performance marketing effectiveness, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2026/54305/the-data-mirage-affecting-b2b-performance-marketing-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 19 Feb 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54305/the-data-mirage-affecting-b2b-performance-marketing-infographic</guid>
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<title>How Data and Creativity Are Reuniting to Transform Digital Ads</title>
<link>https://www.marketingprofs.com/articles/2026/54318/performance-creative-digital-advertising-strategy</link>
<description><![CDATA[Data-driven ads are losing their edge. Learn how performance-creative strategies blend data and creativity to engage audiences, optimize campaigns, and drive measurable results. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54318/performance-creative-digital-advertising-strategy">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 12 Feb 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54318/performance-creative-digital-advertising-strategy</guid>
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<title>Programmatic Ad Budget Trends for 2026</title>
<link>https://www.marketingprofs.com/charts/2026/54265/programmatic-ad-budget-trends-for-2026</link>
<description><![CDATA[Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore.  <a href="https://www.marketingprofs.com/charts/2026/54265/programmatic-ad-budget-trends-for-2026">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 10 Feb 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54265/programmatic-ad-budget-trends-for-2026</guid>
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<title>How AI Will Shape Trust and Personalization in B2B Events in 2026</title>
<link>https://www.marketingprofs.com/articles/2026/54276/ai-b2b-event-marketing-trust-personalization-2026</link>
<description><![CDATA[AI is redefining B2B events in 2026, but trust and authenticity matter more than ever. Learn how personalization, first-party data, and transparency shape better experiences. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54276/ai-b2b-event-marketing-trust-personalization-2026">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 5 Feb 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54276/ai-b2b-event-marketing-trust-personalization-2026</guid>
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<title>LinkedIn Thought Leader Ads: A Guide to Getting Started [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54225/linkedin-thought-leader-ads-a-guide-to-getting-started-infographic</link>
<description><![CDATA[This infographic explores the benefits of running LinkedIn Thought Leader Ads, what you need to get started, best practices for running campaigns, and content creation tips and tricks.  <a href="https://www.marketingprofs.com/chirp/2026/54225/linkedin-thought-leader-ads-a-guide-to-getting-started-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 3 Feb 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54225/linkedin-thought-leader-ads-a-guide-to-getting-started-infographic</guid>
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<title>How AI-Driven Creative Is Redefining B2B Advertising Performance</title>
<link>https://www.marketingprofs.com/articles/2026/54244/ai-driven-creative-b2b-advertising-performance</link>
<description><![CDATA[AI-driven creative helps B2B advertisers move beyond vanity metrics to measurable business impact, using generative insights, predictive modeling, and dynamic optimization to drive pipeline and revenue. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54244/ai-driven-creative-b2b-advertising-performance">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 29 Jan 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54244/ai-driven-creative-b2b-advertising-performance</guid>
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<title>Do Clients Trust In-House Marketing Agencies?</title>
<link>https://www.marketingprofs.com/charts/2026/54198/do-clients-trust-in-house-marketing-agencies</link>
<description><![CDATA[Are in-house marketing agencies (IHAs) trusted by their clients? Are clients satisfied with the creativity and strategic thinking of IHAs? To find out, researchers surveyed 281 in-house agency marketers and their internal corporate clients.  <a href="https://www.marketingprofs.com/charts/2026/54198/do-clients-trust-in-house-marketing-agencies">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 27 Jan 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54198/do-clients-trust-in-house-marketing-agencies</guid>
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<title>How AI Use Varies Among Generations</title>
<link>https://www.marketingprofs.com/charts/2026/54171/how-ai-use-varies-among-generations</link>
<description><![CDATA[Are younger Americans using AI significantly more than older Americans? Are certain platforms more popular with younger generations? To find out, researchers surveyed 1,037 adults in the United States.  <a href="https://www.marketingprofs.com/charts/2026/54171/how-ai-use-varies-among-generations">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 21 Jan 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54171/how-ai-use-varies-among-generations</guid>
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<title>How B2B SMBs Can Build Credibility on LinkedIn [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54162/how-b2b-smbs-can-build-credibility-on-linkedin-infographic</link>
<description><![CDATA[This infographic explores why credibility is more important than ever for SMBs and covers four key strategies for building brand credibility on LinkedIn with B2B audiences.  <a href="https://www.marketingprofs.com/chirp/2026/54162/how-b2b-smbs-can-build-credibility-on-linkedin-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 15 Jan 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54162/how-b2b-smbs-can-build-credibility-on-linkedin-infographic</guid>
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<title>The New Era of Retargeting Will Help B2B Brands Thrive</title>
<link>https://www.marketingprofs.com/articles/2026/54164/ctv-retargeting-b2b-lead-nurturing</link>
<description><![CDATA[Connected TV retargeting helps B2B marketers engage long-cycle buyers, build trust, and move leads forward with high-impact, measurable ads across the biggest screen. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54164/ctv-retargeting-b2b-lead-nurturing">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 13 Jan 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54164/ctv-retargeting-b2b-lead-nurturing</guid>
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