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<title>MarketingProfs Daily: Brand Management</title>
<link>https://www.marketingprofs.com</link>
<description>Marketing Resources for Marketing Professionals</description>
<language>en-us</language>
<copyright>Copyright 2000-2026 MarketingProfs, LLC</copyright>
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<title>The 100 Most Valuable Global Brands in 2026 [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54953/the-100-most-valuable-global-brands-in-2026-infographic</link>
<description><![CDATA[Google is the world�s most valuable brand in 2026, with a value of $1.5 trillion, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2026/54953/the-100-most-valuable-global-brands-in-2026-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 9 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54953/the-100-most-valuable-global-brands-in-2026-infographic</guid>
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<title>The Anatomy of a Compelling Market Story</title>
<link>https://www.marketingprofs.com/articles/2026/54996/strategic-storytelling-market-narratives-b2b-growth</link>
<description><![CDATA[Strategic storytelling helps companies simplify complexity, build trust, align teams, and influence markets. Learn how powerful narratives position customers as heroes and drive business growth. Read more  <a href="https://www.marketingprofs.com/articles/2026/54996/strategic-storytelling-market-narratives-b2b-growth">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 9 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54996/strategic-storytelling-market-narratives-b2b-growth</guid>
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<title>6 Questions You Should Answer Before Launching Any Brand Experience</title>
<link>https://www.marketingprofs.com/articles/2026/54790/b2b-experiential-marketing-strategy</link>
<description><![CDATA[Experiential marketing can drive real business impact--but only with the right strategy. Learn the six essential questions that ensure your next activation delivers measurable results. Read more  <a href="https://www.marketingprofs.com/articles/2026/54790/b2b-experiential-marketing-strategy">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 19 May 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54790/b2b-experiential-marketing-strategy</guid>
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<title>5 Signs You May Be Paying the Hidden Cost of an Outdated Brand</title>
<link>https://www.marketingprofs.com/articles/2026/54740/b2b-rebranding-costs</link>
<description><![CDATA[Is your brand aligned with your business growth? Discover five clear signs your brand is creating friction and when a strategic rebrand can unlock better performance. Read more  <a href="https://www.marketingprofs.com/articles/2026/54740/b2b-rebranding-costs">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 13 May 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54740/b2b-rebranding-costs</guid>
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<title>Reframing Agency Procurement (Part 2): Procurement's View and A Joint Framework</title>
<link>https://www.marketingprofs.com/articles/2026/54647/agency-procurement-selection-framework-long-term-value</link>
<description><![CDATA[AI is transforming procurement and redefining agency value. Learn how a smarter selection framework helps organizations build stronger, long-term partnerships aligned to evolving business priorities. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54647/agency-procurement-selection-framework-long-term-value">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 30 Apr 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54647/agency-procurement-selection-framework-long-term-value</guid>
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<title>Reframing Agency Procurement (Part 1): The Agency View</title>
<link>https://www.marketingprofs.com/articles/2026/54636/long-term-agency-partnerships-vs-cost-driven-procurement</link>
<description><![CDATA[Short-term procurement savings can undermine long-term growth and performance. Learn how strategic agency partnerships drive stronger outcomes, consistency, and value over time. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54636/long-term-agency-partnerships-vs-cost-driven-procurement">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 29 Apr 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54636/long-term-agency-partnerships-vs-cost-driven-procurement</guid>
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<title>35 Brands That Saw Web Traffic Jump After Logo Redesigns [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54609/35-brands-that-saw-web-traffic-jump-after-logo-redesigns-infographic</link>
<description><![CDATA[Which major brands redesigned their logos and then saw significant increases in website traffic? To find out, researchers examined organic web traffic data from 2012 through 2026.  <a href="https://www.marketingprofs.com/chirp/2026/54609/35-brands-that-saw-web-traffic-jump-after-logo-redesigns-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 28 Apr 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54609/35-brands-that-saw-web-traffic-jump-after-logo-redesigns-infographic</guid>
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<title>The New Rules of Brand Loyalty: From Virality to Value</title>
<link>https://www.marketingprofs.com/articles/2026/54577/brand-loyalty-strategy</link>
<description><![CDATA[Brand loyalty isn�t built on viral moments or discounts. Discover how trust, authenticity, and community-driven strategies create lasting customer relationships in today�s evolving marketing landscape. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54577/brand-loyalty-strategy">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 16 Apr 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54577/brand-loyalty-strategy</guid>
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<title>Building a Brand That Lasts: Why Trademarking Is an Entrepreneur's Secret Edge</title>
<link>https://www.marketingprofs.com/articles/2026/54549/trademark-protection-entrepreneurs</link>
<description><![CDATA[Trademarking is more than legal protection. It strengthens your brand, builds credibility, and supports growth. Learn why entrepreneurs should prioritize trademark protection early. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54549/trademark-protection-entrepreneurs">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 9 Apr 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54549/trademark-protection-entrepreneurs</guid>
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<title>How AI Is Helping Enterprise Global Content Programs</title>
<link>https://www.marketingprofs.com/charts/2026/54501/how-ai-is-helping-the-global-content-programs-of-enterprises</link>
<description><![CDATA[AI tools are already helping enterprises with individual content tasks, but most global teams are not yet seeing their benefits in areas like content workflow orchestration and contextual localization, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/54501/how-ai-is-helping-the-global-content-programs-of-enterprises">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 7 Apr 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54501/how-ai-is-helping-the-global-content-programs-of-enterprises</guid>
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<title>Personalization at Scale: Balancing Marketing Automation and Authenticity</title>
<link>https://www.marketingprofs.com/articles/2026/54522/scaling-personalization-automation-authenticity</link>
<description><![CDATA[Scaling personalization in marketing automation requires balancing data, strategy, and authenticity to build trust while avoiding over-automation, intrusive messaging, and fragmented customer experiences across channels. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54522/scaling-personalization-automation-authenticity">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 2 Apr 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54522/scaling-personalization-automation-authenticity</guid>
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<title>The 10 Global Brands That Gained the Most Value Last Year [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54455/the-10-global-brands-that-gained-the-most-value-last-year-infographic</link>
<description><![CDATA[Microsoft saw the increase in brand value between 2025 and 2026, gaining $104 billion in value year-over-year.  <a href="https://www.marketingprofs.com/chirp/2026/54455/the-10-global-brands-that-gained-the-most-value-last-year-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 26 Mar 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54455/the-10-global-brands-that-gained-the-most-value-last-year-infographic</guid>
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<title>The 25 Coolest Brands With Teens [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54449/the-25-coolest-brands-with-teens-infographic</link>
<description><![CDATA[Teens in both the North America and Western Europe say Nike is the coolest major brand, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2026/54449/the-25-coolest-brands-with-teens-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 24 Mar 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54449/the-25-coolest-brands-with-teens-infographic</guid>
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<title>The Cost of Irrelevant Marketing Messages [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54428/the-cost-of-irrelevant-marketing-messages-infographic</link>
<description><![CDATA[This infographic examines how irrelevant marketing impacts brand perception, how people react to irrelevant marketing, and the volume of irrelevant marketing messages that people say they encounter across different channels.  <a href="https://www.marketingprofs.com/chirp/2026/54428/the-cost-of-irrelevant-marketing-messages-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 19 Mar 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54428/the-cost-of-irrelevant-marketing-messages-infographic</guid>
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<title>The 10 Global Brands That Lost the Most Value Last Year [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54425/the-10-global-brands-that-lost-the-most-value-last-year-infographic</link>
<description><![CDATA[Tesla saw the biggest decline in brand value between 2025 and 2026, losing $15 billion in value year-over-year, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2026/54425/the-10-global-brands-that-lost-the-most-value-last-year-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 17 Mar 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54425/the-10-global-brands-that-lost-the-most-value-last-year-infographic</guid>
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<title>How Marketers Win Visibility in the Age of Zero-Click Search and AI Overviews</title>
<link>https://www.marketingprofs.com/articles/2026/54421/ai-engine-optimization-b2b-search-visibility</link>
<description><![CDATA[AI search is reshaping how buyers find information. Learn how marketers can shift from traditional SEO to AI visibility, authority, and question-driven discovery to stay competitive in the new search landscape. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54421/ai-engine-optimization-b2b-search-visibility">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 11 Mar 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54421/ai-engine-optimization-b2b-search-visibility</guid>
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<title>The Future Funnel: Earn Interest Through Reviews, Transparency, and Self-Serve Buying</title>
<link>https://www.marketingprofs.com/articles/2026/54410/b2b-future-funnel-earned-interest</link>
<description><![CDATA[B2B buyers now rely on reviews, self-serve research, and AI to evaluate vendors before speaking with sales. Learn how transparency and credible proof drive interest in modern buying journeys. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54410/b2b-future-funnel-earned-interest">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 10 Mar 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54410/b2b-future-funnel-earned-interest</guid>
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<title>How Elastic Marketing Solves the AI Sameness Problem</title>
<link>https://www.marketingprofs.com/articles/2026/54401/elastic-marketing-ai-sameness</link>
<description><![CDATA[AI enables faster content production, but scale often erodes brand voice and differentiation. Discover how elastic marketing helps teams balance AI efficiency with human strategy and identity. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54401/elastic-marketing-ai-sameness">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 5 Mar 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54401/elastic-marketing-ai-sameness</guid>
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<title>The 50 Most Admired Companies [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54345/the-50-most-admired-companies-infographic</link>
<description><![CDATA[Apple, Microsoft, and Amazon are the best-regarded companies in the world, according to a recent survey of executives, directors, and industry analysts.  <a href="https://www.marketingprofs.com/chirp/2026/54345/the-50-most-admired-companies-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 26 Feb 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54345/the-50-most-admired-companies-infographic</guid>
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<title>More Spend, More Time: Small Business Marketing Trends for 2026</title>
<link>https://www.marketingprofs.com/charts/2026/54347/more-spend-more-time-small-business-marketing-trends-for-2026</link>
<description><![CDATA[Some 68% of small business owners expect their marketing budgets to increase this year and 74% expect the time they spend on marketing to increase, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/54347/more-spend-more-time-small-business-marketing-trends-for-2026">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 25 Feb 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54347/more-spend-more-time-small-business-marketing-trends-for-2026</guid>
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<title>The 'Data Mirage' Affecting B2B Performance Marketing [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54305/the-data-mirage-affecting-b2b-performance-marketing-infographic</link>
<description><![CDATA[Issues like inflated signals, AI noise, and disconnected tools are combining to create a "data mirage" that's hampering B2B performance marketing effectiveness, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2026/54305/the-data-mirage-affecting-b2b-performance-marketing-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 19 Feb 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54305/the-data-mirage-affecting-b2b-performance-marketing-infographic</guid>
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<title>Stop Chasing Growth: Remove the Three Barriers to Building Brand Preference</title>
<link>https://www.marketingprofs.com/articles/2026/54330/brand-preference-professional-services-growth-strategy</link>
<description><![CDATA[Growth in professional services firms comes from earning brand preference. Learn how strategy, commercialization, and culture must align to demonstrate expertise, deliver results, and build lasting client trust. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54330/brand-preference-professional-services-growth-strategy">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 18 Feb 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54330/brand-preference-professional-services-growth-strategy</guid>
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<title>The Top 50 US Podcasts in 4Q25  [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54292/the-top-50-us-podcasts-in-4q25-infographic</link>
<description><![CDATA[Joe Rogan had the most listened to podcast in the United States in the fourth quarter of 2025, according to quarterly rankings from Edison Research.  <a href="https://www.marketingprofs.com/chirp/2026/54292/the-top-50-us-podcasts-in-4q25-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 12 Feb 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54292/the-top-50-us-podcasts-in-4q25-infographic</guid>
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<title>The Rising Costs of Corporate Events</title>
<link>https://www.marketingprofs.com/charts/2026/54267/the-rising-costs-of-corporate-events</link>
<description><![CDATA[Most corporate event planners expect their costs to rise by 5% or more in 2026, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/54267/the-rising-costs-of-corporate-events">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 11 Feb 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54267/the-rising-costs-of-corporate-events</guid>
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<title>How to Stand Out in the Age of AI Distrust</title>
<link>https://www.marketingprofs.com/articles/2026/54307/why-trust-is-the-new-currency-in-b2b-marketing</link>
<description><![CDATA[AI-fueled content has created noise and skepticism. Discover why trust, perspective, and storytelling now define effective B2B marketing and sales--and how they drive growth. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54307/why-trust-is-the-new-currency-in-b2b-marketing">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 11 Feb 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54307/why-trust-is-the-new-currency-in-b2b-marketing</guid>
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