MarketingProfs Daily: Career Management

Millennial Women Want Work/Life Balance

Thu, 28 Jan 2010 18:00:00 GMT

Millennial women are optimistic about their career prospects: 94% of young (age 22-35) professional females surveyed say they can achieve a balance between a satisfying professional life and a gratifying personal life, according to a survey from Accenture.

Marketing Hiring to Rebound in Early 2010

Tue, 19 Jan 2010 20:20:00 GMT

Digital and direct marketing hiring is on track to rebound in early 2010: 46% of hiring managers plan to add staff in the first quarter, up from 30% who said the same in the fourth quarter 2009, according to a Bernhart Associates survey.

Employers to Hire Cautiously in 2010

Tue, 5 Jan 2010 18:30:00 GMT

Encouraging news about the economy may be easing fears of employers, as 20% of companies plan to add full-time permanent employees in 2010, up from 14% last year, according to a recent study from CareerBuilder.

At the Crossroads

Wed, 16 Dec 2009 19:00:00 GMT

You need to fill an open position on your marketing team, and you've lined up interviews for the most promising candidates. But in this economy-with so many people competing for so few jobs-you wonder how truthful each will be about his or her working style. Candidate A might say he loves ...

Don't You Dare Record This

Thu, 3 Dec 2009 16:30:00 GMT

"This call may be monitored for training purposes." We've all heard that message, or something similar, when calling for tech support or customer service. Generally, we accept it. But what if your company prefaced its outbound B2B sales calls with that kind of disclaimer? "This call may be recorded for ...

SEO Professionals' Salaries Hold Steady

Mon, 23 Nov 2009 21:00:00 GMT

Despite a weak economy, the salaries of most SEO professionals have remained strong in 2009, according to SEMPO's Second Annual in-House Salary Survey.

Brother, Can't You Spare the Time?

Wed, 18 Nov 2009 19:00:00 GMT

Though the recession may be drawing to a close, we are still dealing with the stark reality of very high unemployment rates. Many people have been without work for far longer than they ever thought possible; many others, meanwhile, still have their jobs but live in a state of anxiety ...

Step Up to the Mic!

Wed, 28 Oct 2009 18:00:00 GMT

You might think the best time to launch a new product or service is during an economic golden age, when customers are plenty and eager to spend their not-so-hard-earned cash. But in a post at his blog, Seth Godin says it's much easier to challenge your industry's major players in ...

You Can't Not Hire Me

Fri, 9 Oct 2009 15:30:00 GMT

Thanks to the topsy-turvy economy, many marketing professionals who never planned to make a career change are suddenly looking for work. And if you belong to this job-seeking brigade-or suspect you might soon join their number-it's time to get that resume in order. In a feature at the Editorial Emergency ...

Speaking of Marketing

Fri, 18 Sep 2009 15:30:00 GMT

"Have you ever been in a conversation with other marketers," asks Beth Harte in a post at the Daily Fix blog, "and you get the sense that even though you are talking about marketing, sometimes you aren't on the same page about how marketing should work, be implemented or the ...

Commercial Break: Honda's 'Cog'

Fri, 22 May 2009 13:00:00 GMT

In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. Today, he looks at Honda's "Cog," which went viral before the term "viral" had gone viral.

Marketing Addictionary: 'Headfake'

Wed, 20 May 2009 11:00:00 GMT

Headfake (noun): A situation in which you are familiar with a person's online avatar picture, which gives you an inaccurate idea of how that person appears in real life.

Twitter + Wine = Dream Job

Thu, 7 May 2009 11:00:00 GMT

With all that negativity about today's job market, a bit of lightheartedness doesn't hurt, right? Well, looks like Murphy-Goode Winery in Sonoma City, has done so by creating THE dream job for a Twitter and Facebook power user who's a wino (no joke).

My Big Fat Job List

Wed, 6 May 2009 11:00:00 GMT

Looking for a job in what CNN calls the "worst job market" in decades? To help with your search, we've compiled a Big Fat List of some of the most popular job boards and career resources, including marketing-focused sites.

Get Wired and Get Hired

Thu, 5 Feb 2009 06:00:00 GMT

The news isn't good: Fidelity Investments this week announced its second round of job cuts, NEC is cutting 20,000 jobs and Motorola just shed 4,000 workers. But despite the doom and gloom, some companies are indeed hiring. As the optimists say, the sun is always shining somewhere. Here are a ...

Let Everyone in on the Launch

Wed, 6 Aug 2008 05:00:00 GMT

Before you introduce a new product or service, it goes through a lengthy design process and rigorous testing. You spend untold hours on a marketing strategy, getting everything just right. Launch day comes, though, and you realize you forgot something: Nobody told your customer-service department about the company's latest and ...