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<title>MarketingProfs Daily: Customer Relationships</title>
<link>http://www.marketingprofs.com</link>
<description>Marketing Resources for Marketing Professionals</description>
<language>en-us</language>
<copyright>Copyright 2000-2020 MarketingProfs, LLC</copyright>
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<title>Three Ways to Personalize Your Next ABM Campaign to Close More Deals</title>
<link>https://www.marketingprofs.com/articles/2020/43268/three-ways-to-personalize-your-next-abm-campaign-to-close-more-deals</link>
<description><![CDATA[Business buyers are inundated with pitches and content, most of which isn't relevant to them. That's good news for B2B marketers: Your prospects are hungry for a personalized experience. Here are three practical ways to make your ABM more successful.  <a href="https://www.marketingprofs.com/articles/2020/43268/three-ways-to-personalize-your-next-abm-campaign-to-close-more-deals">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 30 Jul 2020 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2020/43268/three-ways-to-personalize-your-next-abm-campaign-to-close-more-deals</guid>
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<title>Marcomms Is Different From Crisis Comms: Here's How to Handle Crises</title>
<link>https://www.marketingprofs.com/articles/2020/43263/marcomms-is-different-from-crisis-comms-heres-how-to-handle-crises</link>
<description><![CDATA[Best advice for a marcomms leader to handle a crisis? Take off your marketing hat for a moment because your marcomms experience won't get you very far. But if you need to tackle a menacing issue or an emerging crisis--and you don't have years to retrain--here's how to handle a ...  <a href="https://www.marketingprofs.com/articles/2020/43263/marcomms-is-different-from-crisis-comms-heres-how-to-handle-crises">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 29 Jul 2020 13:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2020/43263/marcomms-is-different-from-crisis-comms-heres-how-to-handle-crises</guid>
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<title>Three Tips to Automate Your Content and Campaigns but Not Alienate Customers and Brand Fans</title>
<link>https://www.marketingprofs.com/articles/2020/43215/three-tips-to-automate-your-content-and-campaigns-but-not-alienate-customers-and-brand-fans</link>
<description><![CDATA[Content marketing has matured to a point where you need at least some automation. But if you aren't careful, you'll turn people off: Your loyalists will notice if your content is lower quality or less tailored. To maintain customer trust while streamlining your workload, use these three tips.  <a href="https://www.marketingprofs.com/articles/2020/43215/three-tips-to-automate-your-content-and-campaigns-but-not-alienate-customers-and-brand-fans">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 22 Jul 2020 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2020/43215/three-tips-to-automate-your-content-and-campaigns-but-not-alienate-customers-and-brand-fans</guid>
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<title>Three Ways to Make Your Digital Event as Engaging and Effective as In-Person</title>
<link>https://www.marketingprofs.com/articles/2020/43219/three-ways-to-make-your-digital-event-as-engaging-and-effective-as-in-person</link>
<description><![CDATA[As marketers consider their options for providing digital event opportunities, one question is top of mind: How do you create an engaging attendee experience? The key is to make real connections in a virtual way. These three tips will help.  <a href="https://www.marketingprofs.com/articles/2020/43219/three-ways-to-make-your-digital-event-as-engaging-and-effective-as-in-person">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 22 Jul 2020 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2020/43219/three-ways-to-make-your-digital-event-as-engaging-and-effective-as-in-person</guid>
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<title>Boost Your Sales With Strategic Gifting [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2020/43191/boost-your-sales-with-strategic-gifting-infographic</link>
<description><![CDATA[Explore how strategic gifting can be leveraged at every stage of the sales funnel to capture attention and express appreciation.  <a href="https://www.marketingprofs.com/chirp/2020/43191/boost-your-sales-with-strategic-gifting-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 21 Jul 2020 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2020/43191/boost-your-sales-with-strategic-gifting-infographic</guid>
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<title>How B2B Leaders Can Improve Lead Generation in Their Organizations</title>
<link>https://www.marketingprofs.com/articles/2020/43190/how-b2b-leaders-can-improve-lead-generation-in-their-organizations</link>
<description><![CDATA[Lead gen is responsible for one of your company's most valuable assets--customers. But establishing an effective lead generation process is no small feat. To create a process that yields high ROI demands contribution and investment from the leadership team. Here's how, exactly.  <a href="https://www.marketingprofs.com/articles/2020/43190/how-b2b-leaders-can-improve-lead-generation-in-their-organizations">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 16 Jul 2020 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2020/43190/how-b2b-leaders-can-improve-lead-generation-in-their-organizations</guid>
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<title>How to Use Empathy in Your B2B Brand Storytelling</title>
<link>https://www.marketingprofs.com/articles/2020/43172/how-to-use-empathy-in-your-b2b-brand-storytelling</link>
<description><![CDATA[Storytelling is one of the most effective ways to build a connection with your audience. But how can marketers build narratives that resonate with customers on an emotional level? Here's what brand storytelling involves, why using empathy to drive narratives is important, and how to do it.  <a href="https://www.marketingprofs.com/articles/2020/43172/how-to-use-empathy-in-your-b2b-brand-storytelling">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 14 Jul 2020 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2020/43172/how-to-use-empathy-in-your-b2b-brand-storytelling</guid>
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<title>The Recipe for 'Brand Hysteria': Johnny Cupcakes on Marketing Smarts [Podcast]</title>
<link>https://www.marketingprofs.com/podcasts/2020/43144/brand-hysteria-johnny-cupcakes-marketing-smarts</link>
<description><![CDATA[Get secrets for building an addictive brand from award-winning entrepreneur Johnny Earle, founder of world-renowned clothing brand Johnny Cupcakes.  <a href="https://www.marketingprofs.com/podcasts/2020/43144/brand-hysteria-johnny-cupcakes-marketing-smarts">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 9 Jul 2020 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/podcasts/2020/43144/brand-hysteria-johnny-cupcakes-marketing-smarts</guid>
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<title>Five Measures for Proving the ROI of Your Employee Advocacy Efforts</title>
<link>https://www.marketingprofs.com/articles/2020/43150/five-measures-for-proving-the-roi-of-your-employee-advocacy-efforts</link>
<description><![CDATA[The definition of "employee advocacy" is straightforward: the promotion of an organization by its staff members. It's a low-cost, high-return way to increase brand awareness, drive engagement and attract talent. But can you show how that impact is related to business goals?  <a href="https://www.marketingprofs.com/articles/2020/43150/five-measures-for-proving-the-roi-of-your-employee-advocacy-efforts">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 8 Jul 2020 05:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2020/43150/five-measures-for-proving-the-roi-of-your-employee-advocacy-efforts</guid>
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<title>The Role of Customer Empathy in the Future of Marketing</title>
<link>https://www.marketingprofs.com/articles/2020/43125/the-role-of-customer-empathy-in-the-future-of-marketing</link>
<description><![CDATA[As marketers, we know that effective marketing puts the customer first. But how do we do that? How can we harness our most human of superpowers to deliver real value both to the customer and to the business? Start using empathy in marketing.  <a href="https://www.marketingprofs.com/articles/2020/43125/the-role-of-customer-empathy-in-the-future-of-marketing">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 30 Jun 2020 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2020/43125/the-role-of-customer-empathy-in-the-future-of-marketing</guid>
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<title>How B2B Marketers Can Align With the Self-Directed Buyer Journey</title>
<link>https://www.marketingprofs.com/articles/2020/43093/how-b2b-marketers-can-align-with-the-self-directed-buyer-journey</link>
<description><![CDATA[The B2B customer journey is undergoing rapid transformation--accelerated by the ongoing pandemic. To reach today's--and tomorrow's--self-directed buyers, marketers must personalize. But, soon, even that won't be enough. You need to prepare for that already-near future.  <a href="https://www.marketingprofs.com/articles/2020/43093/how-b2b-marketers-can-align-with-the-self-directed-buyer-journey">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 24 Jun 2020 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2020/43093/how-b2b-marketers-can-align-with-the-self-directed-buyer-journey</guid>
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<title>How to Offer More Value to Your Crisis-Stricken Customers [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2020/43095/how-to-offer-more-value-to-your-crisis-stricken-customers-infographic</link>
<description><![CDATA[The pandemic has disrupted business (and life), and everyone is scrambling to adapt. Instead of enticing buyers with a promise of "better" as you likely did before COVID-19, you now need to do more: You need to make your sales offers far more valuable than ever.  <a href="https://www.marketingprofs.com/chirp/2020/43095/how-to-offer-more-value-to-your-crisis-stricken-customers-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 23 Jun 2020 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2020/43095/how-to-offer-more-value-to-your-crisis-stricken-customers-infographic</guid>
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<title>Planning Your COVID-Related Communications: A Flowchart [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2020/42887/planning-your-covid-related-communications-a-flowchart-infographic</link>
<description><![CDATA[Because of the pandemic, companies are reconsidering how they communicate with their audiences. Many are unsure whether they should communicate at all, and some are uncertain what form their communication should take. This flowchart will help you make the right decisions.  <a href="https://www.marketingprofs.com/chirp/2020/42887/planning-your-covid-related-communications-a-flowchart-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 11 May 2020 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2020/42887/planning-your-covid-related-communications-a-flowchart-infographic</guid>
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<title>CX Will Be Essential for Rebuilding After COVID-19: Four Steps You Need to Take Now</title>
<link>https://www.marketingprofs.com/articles/2020/42893/cx-will-be-essential-for-rebuilding-after-covid-19-four-steps-you-need-to-take-now</link>
<description><![CDATA[The needs and wants of customers have shifted dramatically in the past two months, and companies that continue to move forward without adjusting will struggle for some time to come. Here are four ways B2B companies can provide helpful, impactful, and timely customer experiences during this crisis.  <a href="https://www.marketingprofs.com/articles/2020/42893/cx-will-be-essential-for-rebuilding-after-covid-19-four-steps-you-need-to-take-now">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 11 May 2020 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2020/42893/cx-will-be-essential-for-rebuilding-after-covid-19-four-steps-you-need-to-take-now</guid>
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<title>Three Tips to Turn Initial Conversations Into Marketing and Sales Relationships</title>
<link>https://www.marketingprofs.com/articles/2020/42871/three-tips-to-turn-initial-conversations-into-marketing-and-sales-relationships</link>
<description><![CDATA[To turn your first encounter with potential clients into an effective account-based marketing (ABM) relationship, you must engage your audience, establish credibility, and ask them for an easy "yes." Here's what you need to know.  <a href="https://www.marketingprofs.com/articles/2020/42871/three-tips-to-turn-initial-conversations-into-marketing-and-sales-relationships">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 6 May 2020 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2020/42871/three-tips-to-turn-initial-conversations-into-marketing-and-sales-relationships</guid>
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<title>Five Things to Do Now With Your Customer Advisory Board During the Pandemic</title>
<link>https://www.marketingprofs.com/articles/2020/42854/five-things-to-do-now-with-your-customer-advisory-board-during-the-pandemic</link>
<description><![CDATA[With the Coronavirus pandemic wreaking havoc on businesses around the world, companies may be unsure of what role their customer advisory board (CAB) might play during the crisis. But now is an ideal time for your CAB to take a proactive, leadership role during the current crisis.  <a href="https://www.marketingprofs.com/articles/2020/42854/five-things-to-do-now-with-your-customer-advisory-board-during-the-pandemic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 4 May 2020 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2020/42854/five-things-to-do-now-with-your-customer-advisory-board-during-the-pandemic</guid>
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<title>B2B Direct Mail for Marketing and Sales [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2020/42834/b2b-direct-mail-for-marketing-and-sales-infographic</link>
<description><![CDATA[Particularly in ABM, offline engagement tactics--such as B2B direct mail--can make an impression and differentiate you from your competition. When, post-pandemic, businesses reopen their offices, B2B organizations should give direct mail a serious look.  <a href="https://www.marketingprofs.com/chirp/2020/42834/b2b-direct-mail-for-marketing-and-sales-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 30 Apr 2020 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2020/42834/b2b-direct-mail-for-marketing-and-sales-infographic</guid>
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<title>Five Tips for Strategic and Compassionate Upselling in Times of Uncertainty</title>
<link>https://www.marketingprofs.com/articles/2020/42800/five-tips-for-strategic-and-compassionate-upselling-in-times-of-uncertainty</link>
<description><![CDATA[Upselling makes sense when business is booming, but how about in times of economic uncertainty--like now? Companies that can strategically and compassionately navigate business development conversations in these times will be the ones that emerge intact and in good standing.  <a href="https://www.marketingprofs.com/articles/2020/42800/five-tips-for-strategic-and-compassionate-upselling-in-times-of-uncertainty">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 27 Apr 2020 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2020/42800/five-tips-for-strategic-and-compassionate-upselling-in-times-of-uncertainty</guid>
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<title>Marketers' Muddy Waters</title>
<link>https://www.marketingprofs.com/articles/2020/42753/marketers-muddy-waters</link>
<description><![CDATA[It's been nearly 40 days and 40 nights since the US got serious about acknowledging and responding to COVID-19. Like everyone else, marketers have been overwhelmed. The floodwaters surrounding us may be muddy now, but as the currents calm the sediment will settle. Then what?  <a href="https://www.marketingprofs.com/articles/2020/42753/marketers-muddy-waters">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 20 Apr 2020 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2020/42753/marketers-muddy-waters</guid>
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<title>Three Effective Ways to Stay Agile and Relevant in Trying Times</title>
<link>https://www.marketingprofs.com/articles/2020/42755/three-effective-ways-to-stay-agile-and-relevant-in-trying-times</link>
<description><![CDATA[The instability created by the pandemic makes it tricky to simultaneously navigate brands' most pressing and longer-term needs. But one thing is clear: It's more important than ever for Marketing to stay agile, relevant, and ready to adapt--if necessary again and again. Here are a few emerging best-practices.  <a href="https://www.marketingprofs.com/articles/2020/42755/three-effective-ways-to-stay-agile-and-relevant-in-trying-times">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 20 Apr 2020 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2020/42755/three-effective-ways-to-stay-agile-and-relevant-in-trying-times</guid>
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<title>Marketing and CX During a National Emergency: Getting Real About Customer-Centricity</title>
<link>https://www.marketingprofs.com/articles/2020/42754/marketing-and-cx-during-a-national-emergency-getting-real-about-customer-centricity</link>
<description><![CDATA[Our CX efforts are not selfless: We provide a positive customer experience because it drives repeat purchases and long-term loyalty. But what happens when there is a once-in-a-century pandemic? CX can't be about maximizing lifetime value.Yes, it's time to get real about customer-centricity.  <a href="https://www.marketingprofs.com/articles/2020/42754/marketing-and-cx-during-a-national-emergency-getting-real-about-customer-centricity">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 20 Apr 2020 13:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2020/42754/marketing-and-cx-during-a-national-emergency-getting-real-about-customer-centricity</guid>
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<title>Five Tactics to Set Lead Generation Expectations for Impatient Marketing Clients</title>
<link>https://www.marketingprofs.com/articles/2020/42731/five-tactics-to-set-lead-generation-expectations-for-impatient-marketing-clients</link>
<description><![CDATA[Marketers know that marketing initiatives can take months before achieving ROI. Clients, though, may want to see immediate results after launching a campaign. Setting expectations is necessary, but it can be difficult. These five tactics will help set lead-gen expectations.  <a href="https://www.marketingprofs.com/articles/2020/42731/five-tactics-to-set-lead-generation-expectations-for-impatient-marketing-clients">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 15 Apr 2020 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2020/42731/five-tactics-to-set-lead-generation-expectations-for-impatient-marketing-clients</guid>
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<title>Your Customer Offboarding Process Should Be Just as Good as Your Onboarding Process</title>
<link>https://www.marketingprofs.com/articles/2020/42657/your-customer-offboarding-process-should-be-just-as-good-as-your-onboarding-process</link>
<description><![CDATA[No matter how much value you provide, some customers will drift away. But if you put in some effort, you can create an offboarding process that leaves a positive impression and keeps the door open for future business. Here's what you need to know.  <a href="https://www.marketingprofs.com/articles/2020/42657/your-customer-offboarding-process-should-be-just-as-good-as-your-onboarding-process">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 2 Apr 2020 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2020/42657/your-customer-offboarding-process-should-be-just-as-good-as-your-onboarding-process</guid>
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<title>What Your Customers' Searches Can Tell You. Are You Paying Attention?</title>
<link>https://www.marketingprofs.com/articles/2020/42601/what-your-customers-searches-can-tell-you-are-you-paying-attention</link>
<description><![CDATA[Search is often the first, and sometimes only, channel that customers can use to tell you what they want from you. It can also be an opportunity to build credibility, engagement, and loyalty. As you "listen" to customers' searches, you'll want to ask (and answer) these six questions.  <a href="https://www.marketingprofs.com/articles/2020/42601/what-your-customers-searches-can-tell-you-are-you-paying-attention">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 19 Mar 2020 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2020/42601/what-your-customers-searches-can-tell-you-are-you-paying-attention</guid>
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<title>Five Rules for Growing Customer Loyalty Even as Coronavirus Disrupts Supply Chains</title>
<link>https://www.marketingprofs.com/articles/2020/42593/five-rules-for-growing-customer-loyalty-even-as-coronavirus-disrupts-supply-chains</link>
<description><![CDATA[Five rules form the cornerstone of an effective customer management program in a time of supply disruption. If you get it right, the upside is enormous. If you get it wrong, you will suffer consequences for years to come.  <a href="https://www.marketingprofs.com/articles/2020/42593/five-rules-for-growing-customer-loyalty-even-as-coronavirus-disrupts-supply-chains">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 18 Mar 2020 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2020/42593/five-rules-for-growing-customer-loyalty-even-as-coronavirus-disrupts-supply-chains</guid>
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