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<title>MarketingProfs Daily</title>
<link>https://www.marketingprofs.com</link>
<description>Marketing Resources for Marketing Professionals</description>
<language>en-us</language>
<copyright>Copyright 2000-2026 MarketingProfs, LLC</copyright>
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<title>The Advice College Students Would Give Their Freshmen Selves [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/55533/the-advice-students-would-give-their-freshmen-selves-infographic</link>
<description><![CDATA[College students say if they could go back to freshman year, they'd tell themselves to take study habits more seriously and give themselves time to adjust, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2026/55533/the-advice-students-would-give-their-freshmen-selves-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 3 Sep 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/55533/the-advice-students-would-give-their-freshmen-selves-infographic</guid>
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<title>How Your Personal Style Can Fuel Networking and Creativity</title>
<link>https://www.marketingprofs.com/articles/2026/55781/personal-style-for-networking-marketing</link>
<description><![CDATA[Struggling with networking small talk? Discover how developing a distinct personal style--from bold accessories to unique fashion choices--can spark conversations, boost confidence, and become an unexpected marketing asset. Read more.  <a href="https://www.marketingprofs.com/articles/2026/55781/personal-style-for-networking-marketing">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 3 Sep 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/55781/personal-style-for-networking-marketing</guid>
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<title>Are Certain Brands Dominating ChatGPT Search?</title>
<link>https://www.marketingprofs.com/charts/2026/55532/are-certain-brands-dominating-chatgpt-search</link>
<description><![CDATA[Most ChatGPT search categories do not yet have a clear brand winner that dominates responses, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/55532/are-certain-brands-dominating-chatgpt-search">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 2 Sep 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/55532/are-certain-brands-dominating-chatgpt-search</guid>
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<title>Partnerships and Rev-Share Deals Are Marketing Channels--Run Them Like One</title>
<link>https://www.marketingprofs.com/articles/2026/55774/partner-sourced-pipeline-marketing-channel</link>
<description><![CDATA[Paid media keeps getting pricier and cold outreach keeps getting ignored, but partner-sourced pipeline can outperform both when it's tracked, incentive-aligned, and structured well to match the deal. Read more.  <a href="https://www.marketingprofs.com/articles/2026/55774/partner-sourced-pipeline-marketing-channel">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 2 Sep 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/55774/partner-sourced-pipeline-marketing-channel</guid>
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<title>What Makes a Business Email Feel Trustworthy?</title>
<link>https://www.marketingprofs.com/charts/2026/55475/what-makes-a-business-email-feel-trustworthy</link>
<description><![CDATA[Americans say an email from a business is more likely to feel trustworthy if it includes clear identifiers like the sender's contact details and the company's domain address, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/55475/what-makes-a-business-email-feel-trustworthy">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 1 Sep 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/55475/what-makes-a-business-email-feel-trustworthy</guid>
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<title>How American Men and Women Shop Differently [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/55476/how-american-men-and-women-shop-differently-infographic</link>
<description><![CDATA[American women are more likely than American men to be value-oriented shoppers, discover products through recommendations, and engage with loyalty programs, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2026/55476/how-american-men-and-women-shop-differently-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 1 Sep 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/55476/how-american-men-and-women-shop-differently-infographic</guid>
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<title>Stop Planning, Start Testing: How to Build an Execution-First GTM Engine</title>
<link>https://www.marketingprofs.com/articles/2026/55757/agile-gtm-strategy</link>
<description><![CDATA[Market shifts don't have to stall your team. Discover why rigid 12-month roadmaps fail, and how a 30-day experimentation cycle keeps your go-to-market strategy moving. Read more.  <a href="https://www.marketingprofs.com/articles/2026/55757/agile-gtm-strategy">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 1 Sep 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/55757/agile-gtm-strategy</guid>
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<title>AI Update, August 28, 2026: AI News and Views From the Past Week</title>
<link>https://www.marketingprofs.com/opinions/2026/55727/ai-update-august-28-2026-ai-news-and-views-from-the-past-week</link>
<description><![CDATA[Catch up on select AI news and developments since Friday, August 21. Stay in the know.  <a href="https://www.marketingprofs.com/opinions/2026/55727/ai-update-august-28-2026-ai-news-and-views-from-the-past-week">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 28 Aug 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/opinions/2026/55727/ai-update-august-28-2026-ai-news-and-views-from-the-past-week</guid>
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<title>What Workers Want From Creative AI Tools [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/55470/what-workers-want-from-creative-ai-tools-infographic</link>
<description><![CDATA[Some 90% of workers say they're interested in using AI for creative tasks, with 45% saying they're very or extremely interested, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2026/55470/what-workers-want-from-creative-ai-tools-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 27 Aug 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/55470/what-workers-want-from-creative-ai-tools-infographic</guid>
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<title>3 Things Every CMO Needs to Know About AI</title>
<link>https://www.marketingprofs.com/articles/2026/55710/ai-marketing-tips-for-cmos</link>
<description><![CDATA[CMOs face mounting pressure to adopt AI but often lack a clear starting point. Discover three practical lessons on restructuring teams, prioritizing revenue impact, and using existing data. Read more.  <a href="https://www.marketingprofs.com/articles/2026/55710/ai-marketing-tips-for-cmos">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 27 Aug 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/55710/ai-marketing-tips-for-cmos</guid>
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<title>What Skills Do Employers Want From Copywriters in 2026?</title>
<link>https://www.marketingprofs.com/charts/2026/55469/what-skills-do-employers-want-copywriters-to-have-in-2026</link>
<description><![CDATA[Beyond writing itself, what skills do employers want copywriting job candidates to have?
To find out, researchers examined 230 copywriting job listings.  <a href="https://www.marketingprofs.com/charts/2026/55469/what-skills-do-employers-want-copywriters-to-have-in-2026">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 26 Aug 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/55469/what-skills-do-employers-want-copywriters-to-have-in-2026</guid>
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<title>3 Tests to Decide When AI Improves Video Conversion--or Kills It</title>
<link>https://www.marketingprofs.com/articles/2026/55703/ai-video-b2b-conversion</link>
<description><![CDATA[AI video can reduce production costs, but not every shot benefits from it. Learn how to evaluate emotion, accuracy, and recognition to make smarter production choices. Read more  <a href="https://www.marketingprofs.com/articles/2026/55703/ai-video-b2b-conversion">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 26 Aug 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/55703/ai-video-b2b-conversion</guid>
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<title>How Many People Does It Take to Send a Marketing Email?</title>
<link>https://www.marketingprofs.com/charts/2026/55467/how-many-people-does-it-take-to-send-a-marketing-email</link>
<description><![CDATA[Most enterprise marketers say four or more team members are typically involved in the production of a single marketing email, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/55467/how-many-people-does-it-take-to-send-a-marketing-email">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 25 Aug 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/55467/how-many-people-does-it-take-to-send-a-marketing-email</guid>
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<title>The Authenticity Backfire: How Americans Feel About Marketing [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/55468/the-authenticity-backfire-how-americans-feel-about-marketing-infographic</link>
<description><![CDATA[Some 78% of Americans say modern marketing feels more performative than genuine, and 67% say brands overuse the word "authentic" without backing it up, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2026/55468/the-authenticity-backfire-how-americans-feel-about-marketing-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 25 Aug 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/55468/the-authenticity-backfire-how-americans-feel-about-marketing-infographic</guid>
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<title>Pipeline-First Advertising to the Whole Buying Group: Q&amp;A with Stephanie McArthur</title>
<link>https://www.marketingprofs.com/articles/2026/55683/abm-advertising-buying-groups-pipeline</link>
<description><![CDATA[Stephanie McArthur shares practical advice for refreshing ads, targeting buying groups, activating channels, measuring account engagement, and proving advertising�s influence on pipeline and progression. Read more  <a href="https://www.marketingprofs.com/articles/2026/55683/abm-advertising-buying-groups-pipeline">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 25 Aug 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/55683/abm-advertising-buying-groups-pipeline</guid>
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<title>AI Update, August 21, 2026: AI News and Views From the Past Two Weeks</title>
<link>https://www.marketingprofs.com/opinions/2026/55655/ai-update-august-21-2026-ai-news-and-views-from-the-past-two-weeks</link>
<description><![CDATA[Catch up on select AI news and developments since Friday, August 7. Stay in the know.  <a href="https://www.marketingprofs.com/opinions/2026/55655/ai-update-august-21-2026-ai-news-and-views-from-the-past-two-weeks">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 21 Aug 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/opinions/2026/55655/ai-update-august-21-2026-ai-news-and-views-from-the-past-two-weeks</guid>
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<title>What's the Deal With B2B Sales Deals in 2026? [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/55465/whats-the-deal-with-b2b-sales-deals-in-2026-infographic</link>
<description><![CDATA[Nearly half (47%) of B2B salespeople say they've seen an increase in the number of qualified opportunities in the pipeline in the past 12 months, but only 37% say the percentage of sellers hitting quota has increased, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2026/55465/whats-the-deal-with-b2b-sales-deals-in-2026-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 20 Aug 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/55465/whats-the-deal-with-b2b-sales-deals-in-2026-infographic</guid>
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<title>From Insights to Impact: Using Thought Leadership to Lead</title>
<link>https://www.marketingprofs.com/articles/2026/55636/b2b-thought-leadership-strategy</link>
<description><![CDATA[Effective B2B thought leadership builds trust through useful insights, credible research, compelling narratives, and authenticity. Learn how to create a strategy that generates lasting business opportunities. Read more  <a href="https://www.marketingprofs.com/articles/2026/55636/b2b-thought-leadership-strategy">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 20 Aug 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/55636/b2b-thought-leadership-strategy</guid>
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<title>The Top Challenges Facing Revenue Enablement Teams</title>
<link>https://www.marketingprofs.com/charts/2026/55464/the-top-challenges-facing-revenue-enablement-teams</link>
<description><![CDATA[Marketing and sales professionals say a lack of consistent messaging is the top challenge they face with revenue enablement, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/55464/the-top-challenges-facing-revenue-enablement-teams">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 19 Aug 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/55464/the-top-challenges-facing-revenue-enablement-teams</guid>
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<title>LinkedIn Ads Strategy for 2026: Q&amp;A with AJ Wilcox (Part 2)</title>
<link>https://www.marketingprofs.com/articles/2026/55621/linkedIn-ads-tips-aj-wilcox</link>
<description><![CDATA[LinkedIn Ads expert AJ Wilcox explains how to choose thought leaders, manage sponsored posts, use AI effectively, and analyze competitors� ads for stronger campaign performance. Read more  <a href="https://www.marketingprofs.com/articles/2026/55621/linkedIn-ads-tips-aj-wilcox">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 19 Aug 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/55621/linkedIn-ads-tips-aj-wilcox</guid>
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<title>How Marketers Are Improving Paid Media Performance</title>
<link>https://www.marketingprofs.com/charts/2026/55460/how-marketers-are-improving-paid-media-performance</link>
<description><![CDATA[Marketers say audience research and segmentation is the top area they're investing in to improve the performance of their paid media campaigns, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/55460/how-marketers-are-improving-paid-media-performance">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 18 Aug 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/55460/how-marketers-are-improving-paid-media-performance</guid>
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<title>How Fragile Foundations Are Hindering Marketing Performance [Infographics]</title>
<link>https://www.marketingprofs.com/chirp/2026/55461/how-fragile-foundations-are-hindering-marketing-performance-infographics</link>
<description><![CDATA[Siloed systems, fragmented workflows, and weak alignment are holding back performance and business impact for many marketers, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2026/55461/how-fragile-foundations-are-hindering-marketing-performance-infographics">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 18 Aug 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/55461/how-fragile-foundations-are-hindering-marketing-performance-infographics</guid>
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<title>LinkedIn Ads Strategy for 2026: Q&amp;A with AJ Wilcox (Part 1)</title>
<link>https://www.marketingprofs.com/articles/2026/55607/linkedin-ads-strategy-aj-wilcox</link>
<description><![CDATA[LinkedIn ads expert AJ Wilcox answers questions about newsletters, gated content, small audiences, message ads, and building effective ad funnels that nurture prospects and improve results. Read more  <a href="https://www.marketingprofs.com/articles/2026/55607/linkedin-ads-strategy-aj-wilcox">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 18 Aug 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/55607/linkedin-ads-strategy-aj-wilcox</guid>
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<title>How Small Business Owners Are Using AI to Find Financing [Infographics]</title>
<link>https://www.marketingprofs.com/chirp/2026/55446/how-small-business-owners-are-using-ai-to-find-financing-infographics</link>
<description><![CDATA[Some 86% of US small business owners say they've used AI to help them find financing, and 42% say they now begin their financing search with an AI tool, according to a recent survey.  <a href="https://www.marketingprofs.com/chirp/2026/55446/how-small-business-owners-are-using-ai-to-find-financing-infographics">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 13 Aug 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/55446/how-small-business-owners-are-using-ai-to-find-financing-infographics</guid>
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<title>Beyond the Hype: Understanding the GEO Awareness Gap</title>
<link>https://www.marketingprofs.com/articles/2026/55563/ai-search-geo-adoption-awareness-gap</link>
<description><![CDATA[AI search discussions are advancing quickly, but many marketers are still determining how AI affects discovery, consumer behavior, traffic, and purchasing decisions. Learn what that gap means. Read more  <a href="https://www.marketingprofs.com/articles/2026/55563/ai-search-geo-adoption-awareness-gap">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 13 Aug 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/55563/ai-search-geo-adoption-awareness-gap</guid>
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