MarketingProfs Daily

Gen-Y Women Viewed by Gen-X as Trendsetters

Fri, 20 Nov 2009 19:15:00 GMT

Gen-Y women have emerged as a distinct and influential consumer demographic, and they wield significant brand influence over older Gen-X women, according to a study conducted by Radar Research for Sugar Inc.

VARs: Be Yourselves

Fri, 20 Nov 2009 18:00:00 GMT

A value-added reseller's identity is not just about the vendors it keeps. In a tough economy and an ever-changing business environment, smart solution providers are working hard to promote their own brand, apart from their vendor affiliations. "In the past, many VARs stressed their own vendor certifications first and foremost ...

Moms Sacrifice Own Purchases for Family's Sake

Fri, 20 Nov 2009 17:15:00 GMT

As mothers carefully budget for their families, they are sacrificing purchases that are for their own use in order to ensure their families get what they need, according to a study by the Marketing to Moms Coalition.

You Spent How Much on Lunch?

Fri, 20 Nov 2009 16:30:00 GMT

Prices on the lunch menu at Maloney & Porcelli are typical of restaurants in its segment: You can start with appetizers like the $14 tuna-and-avocado tartare or the $20 crab cake; a mixed-green salad goes for $10: and one of the eatery's signature filet mignons will cost at least $39. As ...

Somebody's Watching Me

Fri, 20 Nov 2009 15:00:00 GMT

In March 2008, Amber Duick began receiving email messages from a criminal fugitive who identified himself as Sebastian Fowler. "Amber, mate!" read one missive. "Coming 2 Los Angeles. Gonna lay low at your place for a bit till it all blows over." Over the course of five days, he advised ...

US Consumers Unprepared for Rainy Day

Thu, 19 Nov 2009 19:15:00 GMT

Half of all US consumers would struggle if they had to meet an unexpected expense, and many lack the resources to meet an unexpected financial crisis, like sudden car or home repairs, or minor health-related expenses, according to a TNS Global survey

Weaker Online Holiday Spending Expected

Thu, 19 Nov 2009 18:15:00 GMT

Despite a gradually improving economy, consumers plan to spend less and save more this holiday season, according to Nielsen's annual holiday retail survey. Some 42% of consumers plan to spend less this year on holiday gifts than last year; only 4% say they will spend more.

So Hot You're Cool, So Cool You're Hot

Thu, 19 Nov 2009 15:00:00 GMT

"A hot brand ends up in one of two different ways," writes Laura Ries at the Ries' Pieces blog. "It burns bright too fast and fizzles. Brands like this are known as fads. Or a brand burns hot then continues at a steady simmer. Brands like this are known as ...

Half of Americans to Buy Toys During Holidays

Thu, 19 Nov 2009 13:15:00 GMT

This holiday season, 54% of Americans say they will buy toys as gifts, compared with 47% who said so last year, according to a Harris Poll. Among consumers who intend to purchase toys, 41% say they will spend the same amount as last year and 39% say they will spend ...

Readers Willing to Pay for Online News

Wed, 18 Nov 2009 20:45:00 GMT

Consumers are willing to spend small monthly sums to receive news on their personal computer and mobile devices, according to a study conducted by the Boston Consulting Group (BCG).

Brother, Can't You Spare the Time?

Wed, 18 Nov 2009 19:00:00 GMT

Though the recession may be drawing to a close, we are still dealing with the stark reality of very high unemployment rates. Many people have been without work for far longer than they ever thought possible; many others, meanwhile, still have their jobs but live in a state of anxiety ...

Newspapers Still Reach the Affluent, Educated

Wed, 18 Nov 2009 17:00:00 GMT

Newspapers are read by a critical mass of adults in the US on a daily and weekly basis, according to the latest Integrated Newspaper Audience (INA)* study from Scarborough Research.

I Love How I Hate You

Wed, 18 Nov 2009 16:30:00 GMT

It strikes fear in the hearts of marketers worldwide: the dreaded online consumer complaint that goes viral. What's a good company to do when one angry customer threatens to destroy its image? Is there any way to win her back once she's decided she hates you? Some interesting new research looks ...

Why? Because I Can!

Wed, 18 Nov 2009 15:00:00 GMT

"Give a man a hammer," says Lori Feldman at The Database Diva blog, "and everything looks like a nail. Email marketing campaign software often has the same effect on novice email marketers. They forget how much they hate advertising mail when they start sending it out themselves." It's a hazardous mindset-and ...

Free Shipping!

Tue, 17 Nov 2009 16:30:00 GMT

Free shipping offers can cost your company a bundle, but they may produce ROI that makes them worth the expenditure. As you explore your options, you will probably be interested in a whitepaper from Experian CheetahMail that examines questions like these: Are more companies deploying free-shipping emails? ...

Social Media, Mobile to Guide Holiday Shopping

Tue, 17 Nov 2009 16:30:00 GMT

Nearly one in five holiday shoppers will rely on digital advancements such as social media and mobile phones for help with holiday shopping this year, according to Deloitte�s 24th Annual Holiday Survey of retail spending and trends.

Fee-Fi-Fo-Fum

Tue, 17 Nov 2009 15:00:00 GMT

Baggage fees have become nearly ubiquitous in the airline industry, and Southwest has capitalized on passenger hostility to the dreaded surcharge with its playful Bags Fly Free campaign. "Some airlines charge your bag up to $20 to ride in the bottom of the plane," says the narrator of one commercial. "In ...

Premium Article: A 10-Step Social Media Guide for B2B Marketers

Tue, 17 Nov 2009 07:00:00 GMT

by Christina Kerley. Follow the 10 steps you need to ensure your social-media program starts smart, launches strong, and allows you to get the most out of the latest social media tools.

Marketing-Performance Measurement Yields Competitive Advantage

Mon, 16 Nov 2009 19:30:00 GMT

Companies that have fully embraced marketing-performance have marketing organizations that make a more positive impact on business�and are more likely to be market leaders�according to a study conducted by CMG Partners and Chadwick Martin Bailey.

Don't Forget Those News Guys

Mon, 16 Nov 2009 18:00:00 GMT

Last month, we offered a bunch of options for optimizing your local search advertising. Well, here's a way to extend your local search marketing options even further: through your good-old local news guys. In a recent article at Search Engine Land, KeyRelevance's Chris Silver Smith suggests three ways to optimize ...

Shake It Up, Baby

Mon, 16 Nov 2009 16:00:00 GMT

Based on the premise that data's no fun (and no use!) without insight, BrandZ has launched BrandZ 100, an iPhone app that takes its annual Top 100 Brands Report and actually makes it fun to read. Developed by IconMobile, the app-decked out in crisp black, white and red-takes you straight to ...

Mobile Marketing Not for Everyone

Mon, 16 Nov 2009 15:30:00 GMT

Mobile marketing is on track to grow 27% to a $2.1 billion market in 2010, according to the Mobile Marketing Association. The total mobile audience is still relatively small, however, and is confined to a limited market segment; moreover, marketers who reach out to the wrong mobile audience risk turning ...

[Your Name Here]

Mon, 16 Nov 2009 15:00:00 GMT

Marketing messages with personalized subject lines usually fail to impress DJ Waldow. "[Most] of those emails use my first name as the 'hook' to get me to open," he writes in a recent post at the Email Experience Council blog. "This never works for me. Never. I know it's fake. ...

Fear Not, Numerophobics

Fri, 13 Nov 2009 18:00:00 GMT

Speculate all you want about how successful an online marketing campaign has been. But once someone brings hard data to the table, all bets are off: The answers are plain to see. Surprisingly, however, the average company doesn't make marketing decisions based on data. Why? Some companies explain that they ...

More SMBs Use Online Media Than Traditional

Fri, 13 Nov 2009 18:00:00 GMT

For the first time, the number of small and medium-sized businesses using digital/online media has surpassed the number using traditional media, according to the Kelsey Group.