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<title>MarketingProfs Daily</title>
<link>https://www.marketingprofs.com</link>
<description>Marketing Resources for Marketing Professionals</description>
<language>en-us</language>
<copyright>Copyright 2000-2026 MarketingProfs, LLC</copyright>
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<title>What Spurs Action in Direct Mail Marketing?</title>
<link>https://www.marketingprofs.com/charts/2026/56080/what-spurs-action-in-direct-mail-marketing</link>
<description><![CDATA[Most people say the relevance of direct mail marketing has influenced them to take action, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/56080/what-spurs-action-in-direct-mail-marketing">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 7 Oct 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/56080/what-spurs-action-in-direct-mail-marketing</guid>
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<title>What Ted Lasso Teaches Us About Advertising</title>
<link>https://www.marketingprofs.com/articles/2026/56094/ad-localization-lessons-from-ted-lasso</link>
<description><![CDATA[AI lets advertisers produce localized ads quickly, but speed can also amplify cultural missteps. Learn how to protect your core advertising message, involve local experts early, and keep human judgement at the core of your advertising strategy. Read more  <a href="https://www.marketingprofs.com/articles/2026/56094/ad-localization-lessons-from-ted-lasso">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 7 Oct 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/56094/ad-localization-lessons-from-ted-lasso</guid>
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<title>Is This the Year Business Blogging Broke?</title>
<link>https://www.marketingprofs.com/charts/2026/56012/is-this-the-year-business-blogging-broke</link>
<description><![CDATA[More content marketers now say they're not sure if their business's blog delivers results than say their blog delivers strong results, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/56012/is-this-the-year-business-blogging-broke">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 6 Oct 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/56012/is-this-the-year-business-blogging-broke</guid>
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<title>Which Marketing Roles Take the Longest to Fill? [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/56037/which-marketing-roles-take-the-longest-to-fill-infographic</link>
<description><![CDATA[Which types of marketing roles are the hardest for companies to hire for? To find out, researchers looked at what share of postings for different roles remain live 30 days after being advertised.  <a href="https://www.marketingprofs.com/chirp/2026/56037/which-marketing-roles-take-the-longest-to-fill-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 6 Oct 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/56037/which-marketing-roles-take-the-longest-to-fill-infographic</guid>
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<title>Beyond the Algorithm--What It Actually Takes to Earn Gen Z's Trust</title>
<link>https://www.marketingprofs.com/articles/2026/56081/gen-z-brand-trust-live-activations</link>
<description><![CDATA[Gen Z checks Reddit, TikTok, and company reviews before making a purchase. Live, human interactions where brands add real value instead of simply showing up build trust that algorithms alone can't. Read more  <a href="https://www.marketingprofs.com/articles/2026/56081/gen-z-brand-trust-live-activations">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 6 Oct 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/56081/gen-z-brand-trust-live-activations</guid>
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<title>AI Update, October 02, 2026: AI News and Views From the Past Week</title>
<link>https://www.marketingprofs.com/opinions/2026/56056/ai-update-october-02-2026-ai-news-and-views-from-the-past-week</link>
<description><![CDATA[Catch up on select AI news and developments since Friday, September 25. Stay in the know.  <a href="https://www.marketingprofs.com/opinions/2026/56056/ai-update-october-02-2026-ai-news-and-views-from-the-past-week">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 2 Oct 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/opinions/2026/56056/ai-update-october-02-2026-ai-news-and-views-from-the-past-week</guid>
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<title>Who Reads Substack and What Is Its PR Value? [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/55755/who-reads-substack-and-what-is-its-pr-value-infographic</link>
<description><![CDATA[Some 39% of consumers say they regularly read at least one Substack publication, with that number rising to 55% among Gen Z, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2026/55755/who-reads-substack-and-what-is-its-pr-value-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 1 Oct 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/55755/who-reads-substack-and-what-is-its-pr-value-infographic</guid>
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<title>Before the Ad: How AI Is Rewriting the First Moment of Influence</title>
<link>https://www.marketingprofs.com/articles/2026/56038/generative-engine-optimization-ai-first-impression</link>
<description><![CDATA[Consumers are forming brand opinions in AI tools such as ChatGPT and Gemini before ever seeing an ad from them. Learn why brand signals, not media spend, now shape early consideration. Read more  <a href="https://www.marketingprofs.com/articles/2026/56038/generative-engine-optimization-ai-first-impression">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 1 Oct 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/56038/generative-engine-optimization-ai-first-impression</guid>
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<title>What B2B Sellers Are (and Aren't) Using AI On</title>
<link>https://www.marketingprofs.com/charts/2026/55754/what-b2b-sellers-are-and-arent-using-ai-for</link>
<description><![CDATA[Most B2B sellers say they're now using AI for at least one core selling task, but most also say they wouldn't trust an AI agent to act on their current sales data, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/55754/what-b2b-sellers-are-and-arent-using-ai-for">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 30 Sep 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/55754/what-b2b-sellers-are-and-arent-using-ai-for</guid>
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<title>6 Steps to Audit Your B2B Marketing System</title>
<link>https://www.marketingprofs.com/articles/2026/56025/b2b-marketing-system-audit</link>
<description><![CDATA[Many B2B teams stay busy without a connected marketing system. This audit examines six components, from knowledge and strategy to measurement and learning, to find the weakest handoffs to strengthen your marketing momentum. Read more  <a href="https://www.marketingprofs.com/articles/2026/56025/b2b-marketing-system-audit">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 30 Sep 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/56025/b2b-marketing-system-audit</guid>
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<title>How Accurate and Complete Is CRM Data?</title>
<link>https://www.marketingprofs.com/charts/2026/55752/how-accurate-and-complete-is-crm-data</link>
<description><![CDATA[Most marketers believe less than three-quarters of their customer relationship management data is accurate and complete, according to recent research from Validity.  <a href="https://www.marketingprofs.com/charts/2026/55752/how-accurate-and-complete-is-crm-data">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 29 Sep 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/55752/how-accurate-and-complete-is-crm-data</guid>
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<title>The AI Platform Preferences of Different Generations [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/55753/the-ai-platform-preferences-of-different-generations-infographic</link>
<description><![CDATA[OpenAI�s ChatGPT is the most preferred generative AI platform across every generation of Americans, with Gen Z showing the most preference for the platform, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2026/55753/the-ai-platform-preferences-of-different-generations-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 29 Sep 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/55753/the-ai-platform-preferences-of-different-generations-infographic</guid>
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<title>Your CFO Is Running Strategy. Here's How to Stand Your Ground.</title>
<link>https://www.marketingprofs.com/articles/2026/56011/cmo-cfo-gap-marketing-roi</link>
<description><![CDATA[CFOs increasingly decide which growth bets get funded, yet marketing can't reconcile its own data. Here's why ROI is a design problem, plus five steps to fix it. Read more  <a href="https://www.marketingprofs.com/articles/2026/56011/cmo-cfo-gap-marketing-roi">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 29 Sep 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/56011/cmo-cfo-gap-marketing-roi</guid>
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<title>AI Update, September 25, 2026: AI News and Views From the Past Week</title>
<link>https://www.marketingprofs.com/opinions/2026/55986/ai-update-september-25-2026-ai-news-and-views-from-the-past-week</link>
<description><![CDATA[Catch up on select AI news and developments since Friday, September 18. Stay in the know.  <a href="https://www.marketingprofs.com/opinions/2026/55986/ai-update-september-25-2026-ai-news-and-views-from-the-past-week">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 25 Sep 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/opinions/2026/55986/ai-update-september-25-2026-ai-news-and-views-from-the-past-week</guid>
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<title>Do People Read Work Documents Before Signing? [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/55709/do-people-read-work-documents-before-signing-infographic</link>
<description><![CDATA[This infographic explores the extent to which workers skim documents, the types of content they skim most, and the consequences of not fully reading documents.  <a href="https://www.marketingprofs.com/chirp/2026/55709/do-people-read-work-documents-before-signing-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 24 Sep 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/55709/do-people-read-work-documents-before-signing-infographic</guid>
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<title>The Repeatable Event Playbook: Event Teams Need Better Systems to Scale</title>
<link>https://www.marketingprofs.com/articles/2026/55971/repeatable-event-playbook</link>
<description><![CDATA[Event teams face tighter timelines and flat budgets. Learn how templates, unified attendee data, and automation help standardize routine work so you can adapt and deliver better experiences. Read more  <a href="https://www.marketingprofs.com/articles/2026/55971/repeatable-event-playbook">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 24 Sep 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/55971/repeatable-event-playbook</guid>
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<title>How Do Image-Heavy Small Business Emails Perform?</title>
<link>https://www.marketingprofs.com/charts/2026/55702/how-do-image-heavy-small-business-emails-perform</link>
<description><![CDATA[Do image-heavy small business marketing emails perform better or worse compared with text-heavy emails? To find out, researchers examined the performance of more than 3 million campaigns.  <a href="https://www.marketingprofs.com/charts/2026/55702/how-do-image-heavy-small-business-emails-perform">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 23 Sep 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/55702/how-do-image-heavy-small-business-emails-perform</guid>
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<title>How to Position Your Product on Your Homepage: Q&amp;A with Anthony Pierri</title>
<link>https://www.marketingprofs.com/articles/2026/55960/b2b-product-positioning-anthony-pierri</link>
<description><![CDATA[Positioning isn't about the problems customers have--it's about the job they're trying to get done. Learn how JTBD shapes customer segmentation, differentiation, and multi-product positioning in B2B. Read more  <a href="https://www.marketingprofs.com/articles/2026/55960/b2b-product-positioning-anthony-pierri">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 23 Sep 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/55960/b2b-product-positioning-anthony-pierri</guid>
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<title>How B2B Buyers Are Using AI to Vet Vendors</title>
<link>https://www.marketingprofs.com/charts/2026/55684/how-b2b-buyers-are-using-ai-to-vet-vendors</link>
<description><![CDATA[Most B2B buyers say they have removed a vendor from their purchasing shortlist because of information they learned from an AI platform, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/55684/how-b2b-buyers-are-using-ai-to-vet-vendors">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 22 Sep 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/55684/how-b2b-buyers-are-using-ai-to-vet-vendors</guid>
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<title>The 10 Fastest-Rising Brands With Gen Z in the US [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/55685/the-10-fastest-rising-brands-with-gen-z-in-the-us-infographic</link>
<description><![CDATA[Johnny Walker and Open AI saw the biggest jumps in consideration among Gen Z consumers in the United States between 1Q26 and 2Q26, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2026/55685/the-10-fastest-rising-brands-with-gen-z-in-the-us-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 22 Sep 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/55685/the-10-fastest-rising-brands-with-gen-z-in-the-us-infographic</guid>
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<title>Brand Consistency Cannot Scale on Guidelines Alone</title>
<link>https://www.marketingprofs.com/articles/2026/55949/brand-guidelines-governance</link>
<description><![CDATA[Growing organizations often mistake execution problems for brand problems. Learn how brand governance--not just guidelines--clarifies who decides what, when to escalate, and how consistency survives scale. Read more.  <a href="https://www.marketingprofs.com/articles/2026/55949/brand-guidelines-governance">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 22 Sep 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/55949/brand-guidelines-governance</guid>
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<title>AI Update, September 18, 2026: AI News and Views From the Past Week</title>
<link>https://www.marketingprofs.com/opinions/2026/55916/ai-update-september-18-2026-ai-news-and-views-from-the-past-week</link>
<description><![CDATA[Catch up on select AI news and developments since Friday, September 11. Stay in the know.  <a href="https://www.marketingprofs.com/opinions/2026/55916/ai-update-september-18-2026-ai-news-and-views-from-the-past-week">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 18 Sep 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/opinions/2026/55916/ai-update-september-18-2026-ai-news-and-views-from-the-past-week</guid>
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<title>A Data Hygiene Checklist for SaaS Marketers [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/55634/a-data-hygiene-checklist-for-saas-marketers-infographic</link>
<description><![CDATA[This infographic explores how SaaS teams can set effective Salesforce and Marketo data standards to eliminate frictions.  <a href="https://www.marketingprofs.com/chirp/2026/55634/a-data-hygiene-checklist-for-saas-marketers-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 17 Sep 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/55634/a-data-hygiene-checklist-for-saas-marketers-infographic</guid>
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<title>Why People Use Generative AI Tools in 2026</title>
<link>https://www.marketingprofs.com/charts/2026/55620/why-people-use-generative-ai-tools-in-2026</link>
<description><![CDATA[Which types of tasks are Americans using generative AI tools for? How does AI use vary by age and income? To find out, researchers surveyed 1,570 consumers in the United States aged 15-80.  <a href="https://www.marketingprofs.com/charts/2026/55620/why-people-use-generative-ai-tools-in-2026">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 16 Sep 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/55620/why-people-use-generative-ai-tools-in-2026</guid>
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<title>What It Really Takes to Get Customers From AI Search: Q&amp;A with Dale Bertrand</title>
<link>https://www.marketingprofs.com/articles/2026/55884/ai-search-brand-legibility-dale-bertrand</link>
<description><![CDATA[SEO strategist Dale Bertrand answers real questions from marketers on optimizing Wikidata profiles, tracking AI visibility, validating prompts, and updating website content so AI properly recommends your brand. Read more  <a href="https://www.marketingprofs.com/articles/2026/55884/ai-search-brand-legibility-dale-bertrand">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 16 Sep 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/55884/ai-search-brand-legibility-dale-bertrand</guid>
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