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<title>MarketingProfs Daily: General Management</title>
<link>https://www.marketingprofs.com</link>
<description>Marketing Resources for Marketing Professionals</description>
<language>en-us</language>
<copyright>Copyright 2000-2026 MarketingProfs, LLC</copyright>
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<title>The Top Rewards and Challenges of Small Business Ownership [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54892/the-top-rewards-and-challenges-of-small-business-ownership-infographic</link>
<description><![CDATA[Some 83% of US small business owners say they're happier now compared with when they worked for someone else, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2026/54892/the-top-rewards-and-challenges-of-small-business-ownership-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 2 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54892/the-top-rewards-and-challenges-of-small-business-ownership-infographic</guid>
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<title>Your Marketing Stack Can�t Talk to Itself (And AI Is About To Expose It)</title>
<link>https://www.marketingprofs.com/articles/2026/54887/ai-agent-connectivity-ad-tech</link>
<description><![CDATA[AI agents are revealing why brittle platform integrations hold marketing back, exposing connectivity as the real infrastructure challenge behind automation, workflows, and scalable performance. Read more  <a href="https://www.marketingprofs.com/articles/2026/54887/ai-agent-connectivity-ad-tech">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 28 May 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54887/ai-agent-connectivity-ad-tech</guid>
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<title>The State of Agile Marketing in 2026</title>
<link>https://www.marketingprofs.com/charts/2026/54804/the-state-of-agile-marketing-in-2026</link>
<description><![CDATA[A quarter of marketers say they follow Agile marketing practices like scrums and sprints, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/54804/the-state-of-agile-marketing-in-2026">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 27 May 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54804/the-state-of-agile-marketing-in-2026</guid>
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<title>The Confidence Crash: How New Software Impacts Workers [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54801/the-confidence-crash-how-new-software-impacts-workers-infographic</link>
<description><![CDATA[Nearly half (49%) of workers say they've felt less confident in their ability to do their job after a software transition, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2026/54801/the-confidence-crash-how-new-software-impacts-workers-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 26 May 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54801/the-confidence-crash-how-new-software-impacts-workers-infographic</guid>
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<title>AI Is Reshaping How Workers Learn on the Job [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54781/ai-is-reshaping-how-workers-learn-on-the-job-infographic</link>
<description><![CDATA[Fully 63% of US workers say AI has taught them skills their employer never formally trained them on, and 54% say their employer still hasn�t provided formal training on those same topics, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2026/54781/ai-is-reshaping-how-workers-learn-on-the-job-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 21 May 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54781/ai-is-reshaping-how-workers-learn-on-the-job-infographic</guid>
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<title>Why Marketing Is Seen as a Black Hole (And What Data Says to Do About It)</title>
<link>https://www.marketingprofs.com/articles/2026/54816/agile-marketing-operations</link>
<description><![CDATA[Marketing teams struggle with trust and strategy due to workflow challenges. Learn how agile operations improve predictability, collaboration, and AI success to elevate marketing�s role. Read more  <a href="https://www.marketingprofs.com/articles/2026/54816/agile-marketing-operations">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 21 May 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54816/agile-marketing-operations</guid>
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<title>How CEOs Grade CMO Performance</title>
<link>https://www.marketingprofs.com/charts/2026/54731/how-ceos-grade-cmo-performance</link>
<description><![CDATA[Most enterprise CEOs say they would give their CMO's performance a grade of "B," according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/54731/how-ceos-grade-cmo-performance">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 19 May 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54731/how-ceos-grade-cmo-performance</guid>
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<title>Marketing Power Partners: How Top Firms Pair AI and People [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54695/marketing-power-partners-how-top-firms-pair-ai-and-people-infographic</link>
<description><![CDATA[The highest performing marketing organizations tend to follow a "Power Partners" model that combines the scale, speed, and intelligence of AI with the judgment, creativity, and emotional intelligence of people, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2026/54695/marketing-power-partners-how-top-firms-pair-ai-and-people-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 14 May 2026 09:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54695/marketing-power-partners-how-top-firms-pair-ai-and-people-infographic</guid>
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<title>The Unicorn Trap: How Marketing Leaders Should Redesign Roles for the AI Era</title>
<link>https://www.marketingprofs.com/articles/2026/54726/ai-driven-marketing-roles-job-design</link>
<description><![CDATA[AI is changing marketing roles faster than hiring can adapt. Learn why unicorn job descriptions fail and how to design teams for strategy, insight, and revenue impact. Read more  <a href="https://www.marketingprofs.com/articles/2026/54726/ai-driven-marketing-roles-job-design">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 12 May 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54726/ai-driven-marketing-roles-job-design</guid>
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<title>Your Data Is the Problem: Why Data Readiness Is the Real AI Imperative</title>
<link>https://www.marketingprofs.com/articles/2026/54690/ai-data-readiness-b2b-marketing</link>
<description><![CDATA[Most AI failures in B2B marketing aren�t about technology--they�re about data. See how poor data quality undermines results and what you must fix before AI can deliver value. Read more  <a href="https://www.marketingprofs.com/articles/2026/54690/ai-data-readiness-b2b-marketing">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 7 May 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54690/ai-data-readiness-b2b-marketing</guid>
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<title>The Most In-Demand Email Marketing Skills</title>
<link>https://www.marketingprofs.com/charts/2026/54634/the-most-in-demand-email-marketing-skills</link>
<description><![CDATA[Marketers say AI proficiency is the top skillset they plan to prioritize when hiring for their email marketing teams this year, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/54634/the-most-in-demand-email-marketing-skills">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 6 May 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54634/the-most-in-demand-email-marketing-skills</guid>
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<title>Why US Workers Don't Take All Their Vacation Days [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54625/why-us-workers-dont-take-all-their-vacation-days-infographic</link>
<description><![CDATA[This infographic explores why US workers don't take all their paid time off, how they describe their employers' attitudes towards taking PTO, and their top concerns when they do take PTO.  <a href="https://www.marketingprofs.com/chirp/2026/54625/why-us-workers-dont-take-all-their-vacation-days-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 30 Apr 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54625/why-us-workers-dont-take-all-their-vacation-days-infographic</guid>
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<title>The State of Global Employee Engagement</title>
<link>https://www.marketingprofs.com/charts/2026/54559/the-state-of-global-employee-engagement</link>
<description><![CDATA[The level of global employee engagement--the share of workers who feel enthusiastic about their work--has dipped from its peak in 2022, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/54559/the-state-of-global-employee-engagement">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 22 Apr 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54559/the-state-of-global-employee-engagement</guid>
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<title>How Optimistic Are Senior Marketers About the US Economy?</title>
<link>https://www.marketingprofs.com/charts/2026/54557/how-optimistic-are-senior-marketers-about-the-us-economy</link>
<description><![CDATA[Optimism about US economic conditions among senior marketers has declined its lowest level since the pandemic, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/54557/how-optimistic-are-senior-marketers-about-the-us-economy">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 21 Apr 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54557/how-optimistic-are-senior-marketers-about-the-us-economy</guid>
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<title>Are College Students Ready for AI-Driven Workplaces? [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54532/are-college-students-ready-for-ai-driven-workplaces-infographic</link>
<description><![CDATA[This infographic looks at how college students are being taught AI skills and employers' expectations of college graduates' AI skills.  <a href="https://www.marketingprofs.com/chirp/2026/54532/are-college-students-ready-for-ai-driven-workplaces-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 16 Apr 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54532/are-college-students-ready-for-ai-driven-workplaces-infographic</guid>
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<title>Building a Brand That Lasts: Why Trademarking Is an Entrepreneur's Secret Edge</title>
<link>https://www.marketingprofs.com/articles/2026/54549/trademark-protection-entrepreneurs</link>
<description><![CDATA[Trademarking is more than legal protection. It strengthens your brand, builds credibility, and supports growth. Learn why entrepreneurs should prioritize trademark protection early. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54549/trademark-protection-entrepreneurs">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 9 Apr 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54549/trademark-protection-entrepreneurs</guid>
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<title>The Role of Storytellers at SMBs</title>
<link>https://www.marketingprofs.com/charts/2026/54503/the-evolving-role-of-storytellers-at-smbs</link>
<description><![CDATA[Some 29% of SMB leaders say they created a storytelling-focused job posting in the past 12 months, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/54503/the-evolving-role-of-storytellers-at-smbs">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 8 Apr 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54503/the-evolving-role-of-storytellers-at-smbs</guid>
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<title>How To Win Over Your CFO: A Practical Guide to Justify Marketing Investment</title>
<link>https://www.marketingprofs.com/articles/2026/54539/cfo-marketing-budget-approval</link>
<description><![CDATA[Learn how to align marketing with CFO expectations using clear metrics, measurable outcomes, and structured proposals that reduce risk and improve budget approval success. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54539/cfo-marketing-budget-approval">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 8 Apr 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54539/cfo-marketing-budget-approval</guid>
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<title>The Core Leadership Skills Employers Prioritize [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54502/the-core-leadership-skills-employers-prioritize-infographic</link>
<description><![CDATA[Strategic thinking, adaptability, and verbal communication are the top soft leadership skills that employers prioritize, according to a recent survey.  <a href="https://www.marketingprofs.com/chirp/2026/54502/the-core-leadership-skills-employers-prioritize-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 7 Apr 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54502/the-core-leadership-skills-employers-prioritize-infographic</guid>
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<title>The Work Email Habits of Professionals [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54496/the-work-email-habits-of-professionals-infographic</link>
<description><![CDATA[This infographic explores the email habits of workers, including when they respond to messages and how they handle email while on vacation.  <a href="https://www.marketingprofs.com/chirp/2026/54496/the-work-email-habits-of-professionals-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 31 Mar 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54496/the-work-email-habits-of-professionals-infographic</guid>
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<title>The Pressure on Marketers to Adopt AI</title>
<link>https://www.marketingprofs.com/charts/2026/54453/the-pressure-on-marketers-to-adopt-ai</link>
<description><![CDATA[Some 80% of marketers say they feel under pressure to introduce AI into their workflows, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/54453/the-pressure-on-marketers-to-adopt-ai">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 25 Mar 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54453/the-pressure-on-marketers-to-adopt-ai</guid>
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<title>Marketing Fundamentals Matter More Than the Latest Trends</title>
<link>https://www.marketingprofs.com/articles/2026/54451/marketing-fundamentals-strategy</link>
<description><![CDATA[Marketing success is built on timeliness fundamentals, not the latest tool or trend. Discover how metrics, strategy, UX, and advertising planning drive meaningful results. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54451/marketing-fundamentals-strategy">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 18 Mar 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54451/marketing-fundamentals-strategy</guid>
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<title>The 10 Global Brands That Lost the Most Value Last Year [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54425/the-10-global-brands-that-lost-the-most-value-last-year-infographic</link>
<description><![CDATA[Tesla saw the biggest decline in brand value between 2025 and 2026, losing $15 billion in value year-over-year, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2026/54425/the-10-global-brands-that-lost-the-most-value-last-year-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 17 Mar 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54425/the-10-global-brands-that-lost-the-most-value-last-year-infographic</guid>
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<title>A New Era of Interoperability: AI, Automation, and View-Through Attribution</title>
<link>https://www.marketingprofs.com/articles/2026/54430/future-of-b2b-marketing-ai-automation-2026</link>
<description><![CDATA[Marketing is entering a new era where AI, interoperability, and advanced measurement redefine campaign execution and accountability. Discover how marketers can drive real business outcomes. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54430/future-of-b2b-marketing-ai-automation-2026">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 12 Mar 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54430/future-of-b2b-marketing-ai-automation-2026</guid>
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<title>The Impact of Marketing-Sales GTM Misalignment</title>
<link>https://www.marketingprofs.com/charts/2026/54386/the-impact-of-marketing-sales-gtm-misalignment</link>
<description><![CDATA[Members of go-to-market teams say misalignment between Marketing and Sales can lead to issues like lower morale, lost opportunities, and delayed follow-up with leads, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/54386/the-impact-of-marketing-sales-gtm-misalignment">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 10 Mar 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54386/the-impact-of-marketing-sales-gtm-misalignment</guid>
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