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<title>MarketingProfs Daily: Market Research</title>
<link>https://www.marketingprofs.com</link>
<description>Marketing Resources for Marketing Professionals</description>
<language>en-us</language>
<copyright>Copyright 2000-2026 MarketingProfs, LLC</copyright>
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<title>To What Extent Is Real-Time Data Powering Marketing Investments?</title>
<link>https://www.marketingprofs.com/charts/2026/54952/to-what-extent-is-real-time-data-powering-marketing-investments</link>
<description><![CDATA[Only a quarter of senior marketers say their team's investments are fully driven by unified, real-time data, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/54952/to-what-extent-is-real-time-data-powering-marketing-investments">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 9 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54952/to-what-extent-is-real-time-data-powering-marketing-investments</guid>
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<title>Understanding the Human Side of B2B Decision-Making</title>
<link>https://www.marketingprofs.com/articles/2026/54481/b2b-buyer-behavior-marketing-research-insights</link>
<description><![CDATA[B2B buyers are more human than we assume. Discover why deeper research into decision dynamics, internal pressures, and behavior is essential for more effective marketing strategies. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54481/b2b-buyer-behavior-marketing-research-insights">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 25 Mar 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54481/b2b-buyer-behavior-marketing-research-insights</guid>
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<title>The State of Digital Agencies: Revenue and AI Trends</title>
<link>https://www.marketingprofs.com/charts/2026/54293/the-state-of-digital-agencies-revenue-and-ai-trends</link>
<description><![CDATA[Most digital marketing agencies don't think the health of the industry is very good right now, but most also expect revenue to increase this year, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/54293/the-state-of-digital-agencies-revenue-and-ai-trends">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 17 Feb 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54293/the-state-of-digital-agencies-revenue-and-ai-trends</guid>
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<title>Do Marketers Know the Vocabulary of AI Search Optimization?</title>
<link>https://www.marketingprofs.com/charts/2026/54065/do-marketers-know-the-vocabulary-of-ai-search-optimization</link>
<description><![CDATA[Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which terms are trending, have the most positive sentiment, and have the most related job openings? To find out, researchers analyzed original and third-party data.  <a href="https://www.marketingprofs.com/charts/2026/54065/do-marketers-know-the-vocabulary-of-ai-search-optimization">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 7 Jan 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54065/do-marketers-know-the-vocabulary-of-ai-search-optimization</guid>
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<title>B2B Thought Leadership Content Trends for 2026</title>
<link>https://www.marketingprofs.com/charts/2026/54063/b2b-thought-leadership-content-trends-for-2026</link>
<description><![CDATA[Some 47% of B2B marketers plan to increase their use of original research and data-driven thought leadership content in 2026, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/54063/b2b-thought-leadership-content-trends-for-2026">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 6 Jan 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54063/b2b-thought-leadership-content-trends-for-2026</guid>
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<title>How SaaS Solution Preferences Are Evolving [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2025/53966/how-saas-solution-preferences-are-evolving-infographic</link>
<description><![CDATA[Some 38% of professionals say their firm canceled or downgraded legacy SaaS solutions in 2025, and 21% say they replaced legacy solutions with AI-native tools, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2025/53966/how-saas-solution-preferences-are-evolving-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 13 Nov 2025 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2025/53966/how-saas-solution-preferences-are-evolving-infographic</guid>
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<title>How Persona-Driven AI Is Reshaping Brand Engagement and Audience Research</title>
<link>https://www.marketingprofs.com/articles/2025/53421/persona-driven-ai-audience-research-marketing-engagement</link>
<description><![CDATA[Persona-driven AI is reshaping how marketers engage audiences, test ideas, and build brand trust through responsible, human-like interaction. Explore its role in modern marketing. Read more.  <a href="https://www.marketingprofs.com/articles/2025/53421/persona-driven-ai-audience-research-marketing-engagement">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 10 Jul 2025 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2025/53421/persona-driven-ai-audience-research-marketing-engagement</guid>
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<title>How Market Researchers Are Using Generative AI</title>
<link>https://www.marketingprofs.com/charts/2025/53171/how-market-researchers-are-using-generative-ai</link>
<description><![CDATA[Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according to recent research from Market Research Institute International.  <a href="https://www.marketingprofs.com/charts/2025/53171/how-market-researchers-are-using-generative-ai">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 28 May 2025 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2025/53171/how-market-researchers-are-using-generative-ai</guid>
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<title>How to Create Insightful and Actionable Buyer Personas [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2024/51707/how-to-create-insightful-actionable-buyer-personas-infographic</link>
<description><![CDATA[This infographic looks at why interviewing real buyers is the most effective strategy for developing personas, and it explores how to eliminate irrelevant data to reduce the number of personas.  <a href="https://www.marketingprofs.com/chirp/2024/51707/how-to-create-insightful-actionable-buyer-personas-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 1 Aug 2024 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2024/51707/how-to-create-insightful-actionable-buyer-personas-infographic</guid>
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<title>How AI Is Impacting Market Research</title>
<link>https://www.marketingprofs.com/charts/2024/51503/ai-use-in-and-impact-on-market-research</link>
<description><![CDATA[Most market research professionals are not yet using artificial intelligence as part of their jobs but expect AI skills to be very important in the future, according to recent research.  <a href="https://www.marketingprofs.com/charts/2024/51503/ai-use-in-and-impact-on-market-research">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 26 Jun 2024 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2024/51503/ai-use-in-and-impact-on-market-research</guid>
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<title>Surveys, Polls, Forms, and Progressive Profiling: How to Write Questions That Deliver Valuable Insights</title>
<link>https://www.marketingprofs.com/articles/2024/50905/how-to-write-questions-for-surveys-polls-forms-progressive-profiling</link>
<description><![CDATA[It sounds simple, but writing a good question and collecting reliable answers is harder than it seems--whether you're writing full-fledged survey instruments or quick questions for polls or forms. So here are six sets of expert tips and best-practices.  <a href="https://www.marketingprofs.com/articles/2024/50905/how-to-write-questions-for-surveys-polls-forms-progressive-profiling">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 20 Feb 2024 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2024/50905/how-to-write-questions-for-surveys-polls-forms-progressive-profiling</guid>
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<title>How to Recruit Top-Notch Tech Pros for Qualitative Research</title>
<link>https://www.marketingprofs.com/articles/2023/50640/how-to-recruit-tech-pros-for-qualitative-research</link>
<description><![CDATA[Recruiting professionals for qualitative research can be challenging, particularly if your candidates are in the ever-changing tech industry. Try these tactics.  <a href="https://www.marketingprofs.com/articles/2023/50640/how-to-recruit-tech-pros-for-qualitative-research">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 21 Dec 2023 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2023/50640/how-to-recruit-tech-pros-for-qualitative-research</guid>
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<title>How to Design Surveys to Make Better Business Decisions [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2023/50410/how-to-design-surveys-to-make-better-business-decisions-infographic</link>
<description><![CDATA[This infographic looks at what it takes to create good surveys across four key stages: planning and scoping, authoring and creation, execution and fielding, and analysis and reporting.  <a href="https://www.marketingprofs.com/chirp/2023/50410/how-to-design-surveys-to-make-better-business-decisions-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 14 Nov 2023 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2023/50410/how-to-design-surveys-to-make-better-business-decisions-infographic</guid>
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<title>The Perils of Relying on Self-Reported Survey Respondents [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2023/50383/perils-of-relying-on-self-reported-survey-respondents-infographic</link>
<description><![CDATA[Relying on self-reported survey respondents when conducting market research may lead to flawed data and incorrect conclusions, according to a recent comparison of different sampling methodologies.  <a href="https://www.marketingprofs.com/chirp/2023/50383/perils-of-relying-on-self-reported-survey-respondents-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 9 Nov 2023 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2023/50383/perils-of-relying-on-self-reported-survey-respondents-infographic</guid>
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<title>Market Research for B2B Marketing Success | Marketing Smarts Live Show</title>
<link>https://www.marketingprofs.com/video/2023/50083/market-research-for-b2b-marketing-success-marketing-smarts-live-show</link>
<description><![CDATA[In this episode host George B. Thomas and Jim Longo, a veteran in the market research industry, discuss why market research is the strategic secret sauce for B2B marketing success.  <a href="https://www.marketingprofs.com/video/2023/50083/market-research-for-b2b-marketing-success-marketing-smarts-live-show">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 22 Sep 2023 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/video/2023/50083/market-research-for-b2b-marketing-success-marketing-smarts-live-show</guid>
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<title>Perceptual Maps and Competition: How to Understand and Improve Your Position in the Market</title>
<link>https://www.marketingprofs.com/articles/2022/48395/perceptual-maps-market-position-vs-competition</link>
<description><![CDATA[Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, you're flying blind.  <a href="https://www.marketingprofs.com/articles/2022/48395/perceptual-maps-market-position-vs-competition">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 2 Dec 2022 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2022/48395/perceptual-maps-market-position-vs-competition</guid>
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<title>Market Research for B2B Marketing Success: Jim Longo on Marketing Smarts [Podcast]</title>
<link>https://www.marketingprofs.com/podcasts/2022/48013/market-research-for-b2b-marketing-success-jim-longo-marketing-smarts</link>
<description><![CDATA[Marketing Smarts jumps into the good, the bad, and the ugly that B2B marketers have faced in the name of market research. Jim Longo talks about how to get started, gives words of wisdom, and explains what market research success looks like.  <a href="https://www.marketingprofs.com/podcasts/2022/48013/market-research-for-b2b-marketing-success-jim-longo-marketing-smarts">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 29 Sep 2022 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/podcasts/2022/48013/market-research-for-b2b-marketing-success-jim-longo-marketing-smarts</guid>
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<title>Developing an Indispensable B2B Brand-Inspired Growth Strategy: Mitch Duckler on Marketing Smarts [Podcast]</title>
<link>https://www.marketingprofs.com/podcasts/2022/47728/b2b-brand-inspired-growth-strategy-mitch-duckler-marketing-smarts</link>
<description><![CDATA[This chat with Mitch Duckler is about brand, and even more important, about creating an indispensable brand. Learn what a successful brand looks like and why extending your brand may be the next right move.  <a href="https://www.marketingprofs.com/podcasts/2022/47728/b2b-brand-inspired-growth-strategy-mitch-duckler-marketing-smarts">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 4 Aug 2022 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/podcasts/2022/47728/b2b-brand-inspired-growth-strategy-mitch-duckler-marketing-smarts</guid>
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<title>How to Perform a Competitive Analysis of the Mobile App Market</title>
<link>https://www.marketingprofs.com/articles/2022/47643/how-to-perform-a-competitive-analysis-of-the-mobile-app-market</link>
<description><![CDATA[The mobile app market may seem like an unruly landscape at times. But as is the case with every market, tapping into it requires research and competitive analysis.  <a href="https://www.marketingprofs.com/articles/2022/47643/how-to-perform-a-competitive-analysis-of-the-mobile-app-market">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 20 Jul 2022 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2022/47643/how-to-perform-a-competitive-analysis-of-the-mobile-app-market</guid>
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<title>How to Conduct Effective Audience Analysis in Six Steps</title>
<link>https://www.marketingprofs.com/articles/2022/46873/how-to-conduct-effective-audience-analysis-in-six-steps</link>
<description><![CDATA[It's impossible to connect with a crowd of faceless nobodies. You have to know whom you're marketing to if you want your marketing to be effective. Audience analysis can help. Here's how to get started.  <a href="https://www.marketingprofs.com/articles/2022/46873/how-to-conduct-effective-audience-analysis-in-six-steps">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 15 Mar 2022 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2022/46873/how-to-conduct-effective-audience-analysis-in-six-steps</guid>
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<title>Four Ways to Use Customer Surveys to Boost Lead Conversion</title>
<link>https://www.marketingprofs.com/articles/2022/46525/four-ways-to-use-customer-surveys-to-boost-lead-conversion</link>
<description><![CDATA[Customers love to give feedback, and companies should love it get it--especially because focused feedback can increase your lead conversion rate. Here's how.  <a href="https://www.marketingprofs.com/articles/2022/46525/four-ways-to-use-customer-surveys-to-boost-lead-conversion">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 20 Jan 2022 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2022/46525/four-ways-to-use-customer-surveys-to-boost-lead-conversion</guid>
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<title>Why Data Quality Is Important for Market Intelligence</title>
<link>https://www.marketingprofs.com/articles/2022/46420/why-data-quality-is-important-for-market-intelligence</link>
<description><![CDATA[So much of marketing is data-driven. But what makes data high-quality, and what are the advantages of vetting the data you use? This article covers the basics.  <a href="https://www.marketingprofs.com/articles/2022/46420/why-data-quality-is-important-for-market-intelligence">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 5 Jan 2022 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2022/46420/why-data-quality-is-important-for-market-intelligence</guid>
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<title>Knowing How Your Competitors Are Positioned: The Key to Competitive Intelligence</title>
<link>https://www.marketingprofs.com/articles/2021/44446/knowing-how-your-competitors-are-positioned-the-key-to-competitive-intelligence</link>
<description><![CDATA[Assessing the positioning of your competitors in relation to your own is an important but often overlooked part of competitive intelligence. So how can you research other companies' positions and present the results? Read more to find out.  <a href="https://www.marketingprofs.com/articles/2021/44446/knowing-how-your-competitors-are-positioned-the-key-to-competitive-intelligence">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 4 Mar 2021 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2021/44446/knowing-how-your-competitors-are-positioned-the-key-to-competitive-intelligence</guid>
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<title>Intent Data: What It Is and How to Get Started</title>
<link>https://www.marketingprofs.com/articles/2021/44433/intent-data-what-it-is-and-how-to-get-started</link>
<description><![CDATA[Use of intent data is growing, and for good reason. But as with most new digital marketing tools, there is a lot of confusion about what intent data actually is and what it can do for your marketing. Here's a quick overview.  <a href="https://www.marketingprofs.com/articles/2021/44433/intent-data-what-it-is-and-how-to-get-started">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 3 Mar 2021 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2021/44433/intent-data-what-it-is-and-how-to-get-started</guid>
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<title>How to Use Buyer Personas to Understand Your Customers in a Post-COVID World</title>
<link>https://www.marketingprofs.com/articles/2020/44046/how-to-use-buyer-personas-to-understand-your-customers-in-a-post-covid-world</link>
<description><![CDATA[The generic "customer" doesn't exist: To reach buyers, marketers must view their customers as real people with personalities, drives, and interests. Especially in a Covid-altered world, the best way to visualize those customers and their needs is to create buyer personas.  <a href="https://www.marketingprofs.com/articles/2020/44046/how-to-use-buyer-personas-to-understand-your-customers-in-a-post-covid-world">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 17 Dec 2020 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2020/44046/how-to-use-buyer-personas-to-understand-your-customers-in-a-post-covid-world</guid>
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