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<title>MarketingProfs Daily: Metrics &amp; ROI</title>
<link>https://www.marketingprofs.com</link>
<description>Marketing Resources for Marketing Professionals</description>
<language>en-us</language>
<copyright>Copyright 2000-2026 MarketingProfs, LLC</copyright>
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<title>Stop Guessing, Start Earning: Publishers Need a Fusion Layer to Better Value Audiences</title>
<link>https://www.marketingprofs.com/articles/2026/55020/publisher-monetization-fusion-layer</link>
<description><![CDATA[Publishers often separate auction data from audience analytics, limiting revenue potential. Learn how combining both datasets creates stronger pricing strategies, better forecasting, and more defensible audience valuation. Read more  <a href="https://www.marketingprofs.com/articles/2026/55020/publisher-monetization-fusion-layer">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 11 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/55020/publisher-monetization-fusion-layer</guid>
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<title>To What Extent Is Real-Time Data Powering Marketing Investments?</title>
<link>https://www.marketingprofs.com/charts/2026/54952/to-what-extent-is-real-time-data-powering-marketing-investments</link>
<description><![CDATA[Only a quarter of senior marketers say their team's investments are fully driven by unified, real-time data, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/54952/to-what-extent-is-real-time-data-powering-marketing-investments">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 9 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54952/to-what-extent-is-real-time-data-powering-marketing-investments</guid>
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<title>The State of Enterprise Marketing Experimentation in 2026</title>
<link>https://www.marketingprofs.com/charts/2026/54923/the-state-of-enterprise-marketing-experimentation-in-2026</link>
<description><![CDATA[Most enterprise marketers say they do not spend a significant amount of time on experimentation, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/54923/the-state-of-enterprise-marketing-experimentation-in-2026">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 3 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54923/the-state-of-enterprise-marketing-experimentation-in-2026</guid>
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<title>Your Marketing Stack Can�t Talk to Itself (And AI Is About To Expose It)</title>
<link>https://www.marketingprofs.com/articles/2026/54887/ai-agent-connectivity-ad-tech</link>
<description><![CDATA[AI agents are revealing why brittle platform integrations hold marketing back, exposing connectivity as the real infrastructure challenge behind automation, workflows, and scalable performance. Read more  <a href="https://www.marketingprofs.com/articles/2026/54887/ai-agent-connectivity-ad-tech">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 28 May 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54887/ai-agent-connectivity-ad-tech</guid>
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<title>Martech Built Empires--Now It Needs Bridges</title>
<link>https://www.marketingprofs.com/articles/2026/54805/martech-interoperability-data-architecture</link>
<description><![CDATA[Martech promised unified performance but delivered fragmentation. As budgets tighten and AI rises, CMOs need interoperability--not consolidation--to prove ROI and drive effectiveness. Read more  <a href="https://www.marketingprofs.com/articles/2026/54805/martech-interoperability-data-architecture">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 20 May 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54805/martech-interoperability-data-architecture</guid>
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<title>How Marketers Are Measuring and Optimizing Ad Creative Performance</title>
<link>https://www.marketingprofs.com/charts/2026/54674/how-marketers-are-measuring-and-optimizing-ad-creative-performance</link>
<description><![CDATA[Only 3.6% of marketers say the effectiveness of their ad creative is well understood and actively optimized today, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/54674/how-marketers-are-measuring-and-optimizing-ad-creative-performance">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 13 May 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54674/how-marketers-are-measuring-and-optimizing-ad-creative-performance</guid>
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<title>How AI Is Reshaping Tech Stack Investment [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54639/how-ai-is-reshaping-tech-stack-investment-infographic</link>
<description><![CDATA[This infographic looks at which parts of the tech stack are being impacted most by AI, why businesses are cutting or replacing tools, the top barriers slowing the purchase of AI-enabled tools, and how businesses are validating the claims of AI vendors.  <a href="https://www.marketingprofs.com/chirp/2026/54639/how-ai-is-reshaping-tech-stack-investment-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 7 May 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54639/how-ai-is-reshaping-tech-stack-investment-infographic</guid>
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<title>Your Data Is the Problem: Why Data Readiness Is the Real AI Imperative</title>
<link>https://www.marketingprofs.com/articles/2026/54690/ai-data-readiness-b2b-marketing</link>
<description><![CDATA[Most AI failures in B2B marketing aren�t about technology--they�re about data. See how poor data quality undermines results and what you must fix before AI can deliver value. Read more  <a href="https://www.marketingprofs.com/articles/2026/54690/ai-data-readiness-b2b-marketing">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 7 May 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54690/ai-data-readiness-b2b-marketing</guid>
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<title>The Impact of a Glitchy Website [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54500/the-impact-of-a-glitchy-website-infographic</link>
<description><![CDATA[When a familiar website looks different or acts strangely, some 40% of people say they immediately question whether the site is safe and 28% say they leave right away, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2026/54500/the-impact-of-a-glitchy-website-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 2 Apr 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54500/the-impact-of-a-glitchy-website-infographic</guid>
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<title>The Future Funnel: Why B2B Awareness Is About Relevance, Not Reach</title>
<link>https://www.marketingprofs.com/articles/2026/54443/b2b-awareness-ai-trust-relevance</link>
<description><![CDATA[B2B awareness is evolving. Brands must optimize for AI discovery, collaborate with credible practitioners, and embed transparency to build trust and relevance in the modern buyer journey. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54443/b2b-awareness-ai-trust-relevance">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 17 Mar 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54443/b2b-awareness-ai-trust-relevance</guid>
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<title>A New Era of Interoperability: AI, Automation, and View-Through Attribution</title>
<link>https://www.marketingprofs.com/articles/2026/54430/future-of-b2b-marketing-ai-automation-2026</link>
<description><![CDATA[Marketing is entering a new era where AI, interoperability, and advanced measurement redefine campaign execution and accountability. Discover how marketers can drive real business outcomes. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54430/future-of-b2b-marketing-ai-automation-2026">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 12 Mar 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54430/future-of-b2b-marketing-ai-automation-2026</guid>
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<title>Quick to Mind, Easy to Find: A Smarter B2B Advertising Strategy for 2026</title>
<link>https://www.marketingprofs.com/articles/2026/54382/b2b-advertising-strategy</link>
<description><![CDATA[Many B2B brands overinvest in intent signals and short-term ROAS. Learn how share of voice, reach, and memory-building drive sustainable growth in 2026. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54382/b2b-advertising-strategy">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 3 Mar 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54382/b2b-advertising-strategy</guid>
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<title>How Data and Creativity Are Reuniting to Transform Digital Ads</title>
<link>https://www.marketingprofs.com/articles/2026/54318/performance-creative-digital-advertising-strategy</link>
<description><![CDATA[Data-driven ads are losing their edge. Learn how performance-creative strategies blend data and creativity to engage audiences, optimize campaigns, and drive measurable results. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54318/performance-creative-digital-advertising-strategy">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 12 Feb 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54318/performance-creative-digital-advertising-strategy</guid>
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<title>From Cost Center to Growth Engine: A Modern Blueprint for Annual Marketing Planning</title>
<link>https://www.marketingprofs.com/articles/2026/54261/marketing-annual-planning-budget-strategy</link>
<description><![CDATA[Annual planning doesn�t have to be a budget exercise. Learn how marketing can influence strategy, align with finance, and use data to shape smarter investment decisions. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54261/marketing-annual-planning-budget-strategy">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 3 Feb 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54261/marketing-annual-planning-budget-strategy</guid>
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<title>How AI-Driven Creative Is Redefining B2B Advertising Performance</title>
<link>https://www.marketingprofs.com/articles/2026/54244/ai-driven-creative-b2b-advertising-performance</link>
<description><![CDATA[AI-driven creative helps B2B advertisers move beyond vanity metrics to measurable business impact, using generative insights, predictive modeling, and dynamic optimization to drive pipeline and revenue. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54244/ai-driven-creative-b2b-advertising-performance">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 29 Jan 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54244/ai-driven-creative-b2b-advertising-performance</guid>
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<title>When the Data Doesn't Add Up: A CMO's Guide to Auditing Measurement Tools</title>
<link>https://www.marketingprofs.com/articles/2026/54235/how-to-audit-marketing-measurement-tools</link>
<description><![CDATA[When every channel claims credit, measurement breaks down. Discover three practical ways to audit attribution and MMM tools, verify causality, and make more confident marketing decisions. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54235/how-to-audit-marketing-measurement-tools">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 28 Jan 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54235/how-to-audit-marketing-measurement-tools</guid>
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<title>What Are the Attributes of Great Digital Ad Creative?</title>
<link>https://www.marketingprofs.com/charts/2025/54041/what-are-the-attributes-of-great-digital-ad-creative</link>
<description><![CDATA[What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? To find out, researchers conducted a survey in June 2025 among 164 brand- and agency-side marketers.  <a href="https://www.marketingprofs.com/charts/2025/54041/what-are-the-attributes-of-great-digital-ad-creative">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 3 Dec 2025 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2025/54041/what-are-the-attributes-of-great-digital-ad-creative</guid>
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<title>SMB Landing Page Optimization Trends</title>
<link>https://www.marketingprofs.com/charts/2025/54029/smb-landing-page-optimization-trends</link>
<description><![CDATA[How often do SMB marketers optimize their site landing pages? Which page elements do they test? How are they using AI for landing page optimization? What are the biggest optimization challenges they face? To find out, researchers surveyed 264 marketing professionals.  <a href="https://www.marketingprofs.com/charts/2025/54029/smb-landing-page-optimization-trends">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 26 Nov 2025 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2025/54029/smb-landing-page-optimization-trends</guid>
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<title>How Digital Twins Are Transforming B2B Marketing Product Launches</title>
<link>https://www.marketingprofs.com/articles/2025/54038/digital-twins-b2b-product-launch-testing</link>
<description><![CDATA[Using digital twins, B2B marketers can rehearse product launches securely, cut costs, reduce audience fatigue, and reveal unseen risks before going live. Discover how simulations strengthen planning and execution. Read more.  <a href="https://www.marketingprofs.com/articles/2025/54038/digital-twins-b2b-product-launch-testing">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 20 Nov 2025 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2025/54038/digital-twins-b2b-product-launch-testing</guid>
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<title>Performance Branding: The Misalignment Between Brand and Performance Marketing</title>
<link>https://www.marketingprofs.com/articles/2025/54034/branding-performance-marketing-upper-funnel-sales</link>
<description><![CDATA[Don't ignore brand-building's role in driving future sales by over-investing in lower-funnel tactics. Performance branding uses data, AI, and analytics to strengthen upper-funnel campaigns. Read more.  <a href="https://www.marketingprofs.com/articles/2025/54034/branding-performance-marketing-upper-funnel-sales">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 19 Nov 2025 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2025/54034/branding-performance-marketing-upper-funnel-sales</guid>
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<title>Beyond Last-Click: Attribution Models That Actually Reflect Modern Customer Journeys</title>
<link>https://www.marketingprofs.com/articles/2025/53877/shift-from-last-click-to-multitouch-attribution-b2b</link>
<description><![CDATA[Last-click attribution overlooks key interactions that influence B2B buying decisions. Explore other attribution models to understand how various channels contribute to conversions and ROI. Read more.  <a href="https://www.marketingprofs.com/articles/2025/53877/shift-from-last-click-to-multitouch-attribution-b2b">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 22 Oct 2025 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2025/53877/shift-from-last-click-to-multitouch-attribution-b2b</guid>
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<title>The Top Challenges SMB Marketers Face With A/B-Testing</title>
<link>https://www.marketingprofs.com/charts/2025/53828/a-b-testing-challenges-channels-smb-marketers-study</link>
<description><![CDATA[Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of resources and an inability to get statistically significant results because of too little traffic, according to recent research.  <a href="https://www.marketingprofs.com/charts/2025/53828/a-b-testing-challenges-channels-smb-marketers-study">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 15 Oct 2025 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2025/53828/a-b-testing-challenges-channels-smb-marketers-study</guid>
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<title>What Stops Marketers From Getting the Most Out of Data?</title>
<link>https://www.marketingprofs.com/charts/2025/53641/what-stops-marketers-from-getting-the-most-out-of-data-study</link>
<description><![CDATA[Marketers say the biggest roadblock they face with regard to getting the most value out of their data is disconnected platforms, according to recent research.  <a href="https://www.marketingprofs.com/charts/2025/53641/what-stops-marketers-from-getting-the-most-out-of-data-study">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 10 Sep 2025 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2025/53641/what-stops-marketers-from-getting-the-most-out-of-data-study</guid>
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<title>A Guide for Your Omnichannel Analytics Strategy [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2025/53627/guide-for-omnichannel-analytics-strategy-infographic</link>
<description><![CDATA[This infographic looks at the key steps you'll need to take to develop an omnichannel analytics strategy and covers some major do's and don'ts.  <a href="https://www.marketingprofs.com/chirp/2025/53627/guide-for-omnichannel-analytics-strategy-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 4 Sep 2025 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2025/53627/guide-for-omnichannel-analytics-strategy-infographic</guid>
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<title>What Data-Confident Organizations Do That's Different</title>
<link>https://www.marketingprofs.com/charts/2025/53543/what-data-confident-organizations-do-different-study</link>
<description><![CDATA[Organizations that have high confidence in their data are more likely to monitor data consistency, assess the timeliness of data, validate data formats, and have high visibility into data pipelines.  <a href="https://www.marketingprofs.com/charts/2025/53543/what-data-confident-organizations-do-different-study">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 26 Aug 2025 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2025/53543/what-data-confident-organizations-do-different-study</guid>
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