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<title>MarketingProfs Daily</title>
<link>https://www.marketingprofs.com</link>
<description>Marketing Resources for Marketing Professionals</description>
<language>en-us</language>
<copyright>Copyright 2000-2022 MarketingProfs, LLC</copyright>
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<title>How to Authentically Brand Yourself in a Digital World: Eric Yaverbaum on Marketing Smarts [Podcast]</title>
<link>https://www.marketingprofs.com/podcasts/2022/47143/how-to-authentically-brand-yourself-in-a-digital-world-eric-yaverbaum-on-marketing-smarts-podcast</link>
<description><![CDATA[Are you ready to take a journey through trust, reciprocity, reputation, and strategy? In this episode, George B. Thomas and Eric Yaverbaum uncover a matrix of words, tips, and wisdom for building a successful brand in the digital world.  <a href="https://www.marketingprofs.com/podcasts/2022/47143/how-to-authentically-brand-yourself-in-a-digital-world-eric-yaverbaum-on-marketing-smarts-podcast">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 28 Apr 2022 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/podcasts/2022/47143/how-to-authentically-brand-yourself-in-a-digital-world-eric-yaverbaum-on-marketing-smarts-podcast</guid>
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<title>The Customer Data Conundrum: How CX Leaders Can Optimize Both Privacy and Personalization</title>
<link>https://www.marketingprofs.com/articles/2022/47159/the-customer-data-conundrum-how-cx-leaders-can-optimize-both-privacy-and-personalization</link>
<description><![CDATA[After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices.  <a href="https://www.marketingprofs.com/articles/2022/47159/the-customer-data-conundrum-how-cx-leaders-can-optimize-both-privacy-and-personalization">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 28 Apr 2022 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2022/47159/the-customer-data-conundrum-how-cx-leaders-can-optimize-both-privacy-and-personalization</guid>
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<title>How to Use Psychology in E-Commerce [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2022/47131/how-to-leverage-psychology-in-e-commerce-infographic</link>
<description><![CDATA[This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence conversions.  <a href="https://www.marketingprofs.com/chirp/2022/47131/how-to-leverage-psychology-in-e-commerce-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 28 Apr 2022 13:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2022/47131/how-to-leverage-psychology-in-e-commerce-infographic</guid>
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<title>The Top Challenges Women Face in Revenue-Generating Roles</title>
<link>https://www.marketingprofs.com/charts/2022/47130/the-top-challenges-facing-women-in-revenue-impacting-roles</link>
<description><![CDATA[Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women in Revenue.  <a href="https://www.marketingprofs.com/charts/2022/47130/the-top-challenges-facing-women-in-revenue-impacting-roles">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 27 Apr 2022 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2022/47130/the-top-challenges-facing-women-in-revenue-impacting-roles</guid>
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<title>Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising</title>
<link>https://www.marketingprofs.com/articles/2022/47146/five-ways-digital-attribution-can-improve-roas-for-ctvott-advertising</link>
<description><![CDATA[Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV.  <a href="https://www.marketingprofs.com/articles/2022/47146/five-ways-digital-attribution-can-improve-roas-for-ctvott-advertising">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 27 Apr 2022 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2022/47146/five-ways-digital-attribution-can-improve-roas-for-ctvott-advertising</guid>
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<title>Three Ways to Get More PR for Your Business</title>
<link>https://www.marketingprofs.com/articles/2022/47148/three-ways-to-get-more-pr-for-your-business</link>
<description><![CDATA[You know you've got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage.  <a href="https://www.marketingprofs.com/articles/2022/47148/three-ways-to-get-more-pr-for-your-business">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 27 Apr 2022 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2022/47148/three-ways-to-get-more-pr-for-your-business</guid>
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<title>The Video Content B2B Buyers Find Most Helpful</title>
<link>https://www.marketingprofs.com/charts/2022/47127/the-video-content-b2b-buyers-find-most-helpful</link>
<description><![CDATA[B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem they are facing, according to recent research from Brightcove and Ascend2.  <a href="https://www.marketingprofs.com/charts/2022/47127/the-video-content-b2b-buyers-find-most-helpful">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 26 Apr 2022 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2022/47127/the-video-content-b2b-buyers-find-most-helpful</guid>
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<title>Seven Pillars of B2B Brand Reputation Management</title>
<link>https://www.marketingprofs.com/articles/2022/47135/seven-pillars-of-b2b-brand-reputation-management</link>
<description><![CDATA["Oh, that company? I hear it's shady..." Don't let that happen to you! Consistent vigilance over your media mentions can help manage your brand's reputation.  <a href="https://www.marketingprofs.com/articles/2022/47135/seven-pillars-of-b2b-brand-reputation-management">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 26 Apr 2022 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2022/47135/seven-pillars-of-b2b-brand-reputation-management</guid>
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<title>The Life of a Social Media Manager [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2022/47129/the-life-of-a-social-media-manager-infographic</link>
<description><![CDATA[This infographic covers what social media managers were like as kids, what their day-to-day responsibilities and challenges are, and how they feel about the future.  <a href="https://www.marketingprofs.com/chirp/2022/47129/the-life-of-a-social-media-manager-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 26 Apr 2022 13:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2022/47129/the-life-of-a-social-media-manager-infographic</guid>
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<title>How to Turn Live Video Into a Content-Repurposing Machine: Ian Anderson Gray on Marketing Smarts [Podcast]</title>
<link>https://www.marketingprofs.com/podcasts/2022/47103/repurposing-live-video-content-ian-anderson-gray-marketing-smarts</link>
<description><![CDATA[Are you ready to build a content hub? Just press the record button. George B. Thomas talks with Ian Anderson Gray about how live video can be the source of all your content marketing efforts.  <a href="https://www.marketingprofs.com/podcasts/2022/47103/repurposing-live-video-content-ian-anderson-gray-marketing-smarts">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 21 Apr 2022 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/podcasts/2022/47103/repurposing-live-video-content-ian-anderson-gray-marketing-smarts</guid>
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<title>The Top Three Ingredients of a Smart B2B2C Marketing Strategy</title>
<link>https://www.marketingprofs.com/articles/2022/47109/the-top-three-ingredients-of-a-smart-b2b2c-marketing-strategy</link>
<description><![CDATA[What we marketers call a business-to-business-to-consumer (B2B2C) model--having not only businesses but also their consumers as marketing audiences--can be daunting if you don't have a recipe for success. These are three must-have ingredients.  <a href="https://www.marketingprofs.com/articles/2022/47109/the-top-three-ingredients-of-a-smart-b2b2c-marketing-strategy">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 21 Apr 2022 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2022/47109/the-top-three-ingredients-of-a-smart-b2b2c-marketing-strategy</guid>
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<title>The Most Commonly Tattooed Brands [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2022/47065/the-most-commonly-tattooed-brands-infographic</link>
<description><![CDATA[Which brands inspire so much loyalty that people want to immortalize them in ink? To find out, DealA examined Instagram data, looking at the volume of posts tagged with the word "tattoo" as well as popular brand names.  <a href="https://www.marketingprofs.com/chirp/2022/47065/the-most-commonly-tattooed-brands-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 21 Apr 2022 13:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2022/47065/the-most-commonly-tattooed-brands-infographic</guid>
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<title>The Digital Activities Marketers Are Excelling At and Struggling With</title>
<link>https://www.marketingprofs.com/charts/2022/47064/the-digital-activities-marketers-are-excelling-at-and-struggling-with</link>
<description><![CDATA[Senior marketers say they are doing a good job of continually testing and iterating on their digital marketing activities but are struggling with integrating all touchpoints, according to recent research from The CMO Survey.  <a href="https://www.marketingprofs.com/charts/2022/47064/the-digital-activities-marketers-are-excelling-at-and-struggling-with">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 20 Apr 2022 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2022/47064/the-digital-activities-marketers-are-excelling-at-and-struggling-with</guid>
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<title>Six Ways Marketers Can Achieve Sustainability Instead of Just Talking About It</title>
<link>https://www.marketingprofs.com/articles/2022/47096/six-ways-marketers-can-achieve-sustainability-instead-of-just-talking-about-it</link>
<description><![CDATA["Earth Day every day!" they always said in elementary school. We were enthusiasts then, but it's easy to get bogged down in the adult world of making a living. Here are six steps you can take today to bring sustainability to your marketing.  <a href="https://www.marketingprofs.com/articles/2022/47096/six-ways-marketers-can-achieve-sustainability-instead-of-just-talking-about-it">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 20 Apr 2022 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2022/47096/six-ways-marketers-can-achieve-sustainability-instead-of-just-talking-about-it</guid>
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<title>Four Digital Marketing Lead Gen Tactics Not to Give Up On</title>
<link>https://www.marketingprofs.com/articles/2022/47099/four-digital-marketing-lead-gen-tactics-not-to-give-up-on</link>
<description><![CDATA[Digital marketing consists of so many tactics that it can be hard to tell what's working--which may be why many companies suspect that it isn't. But these four tried-and-true tactics should always be part of the mix.  <a href="https://www.marketingprofs.com/articles/2022/47099/four-digital-marketing-lead-gen-tactics-not-to-give-up-on">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 20 Apr 2022 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2022/47099/four-digital-marketing-lead-gen-tactics-not-to-give-up-on</guid>
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<title>The Top Tactics for Generating High-Quality B2B Leads</title>
<link>https://www.marketingprofs.com/charts/2022/47055/the-top-tactics-for-generating-quality-b2b-leads</link>
<description><![CDATA[B2B marketers say social media was the most successful tactic they used for generating high-quality leads at the top of the funnel last year and webinars was the most successful mid-funnel tactic, according to recent research from Demand Spring.  <a href="https://www.marketingprofs.com/charts/2022/47055/the-top-tactics-for-generating-quality-b2b-leads">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 19 Apr 2022 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2022/47055/the-top-tactics-for-generating-quality-b2b-leads</guid>
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<title>How to Trim Your Out-of-Control Martech Stack</title>
<link>https://www.marketingprofs.com/articles/2022/47087/how-to-trim-your-out-of-control-martech-stack</link>
<description><![CDATA[You ever wake up one day and realize that your martech stack is completely out of control? Here's what may solve your problem.  <a href="https://www.marketingprofs.com/articles/2022/47087/how-to-trim-your-out-of-control-martech-stack">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 19 Apr 2022 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2022/47087/how-to-trim-your-out-of-control-martech-stack</guid>
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<title>Five Problems That Drive Customer Churn [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2022/47056/five-key-problems-that-drive-customer-churn-infographic</link>
<description><![CDATA[This infographic explains how to calculate churn and covers five customer churn problems: misunderstanding your target market, not offering enough value, subpar customer service, weak brand loyalty, and overcommunication.  <a href="https://www.marketingprofs.com/chirp/2022/47056/five-key-problems-that-drive-customer-churn-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 19 Apr 2022 13:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2022/47056/five-key-problems-that-drive-customer-churn-infographic</guid>
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<title>How to Become a Trusted Voice in the Sustainability Conversation: Purna Virji on Marketing Smarts [Podcast]</title>
<link>https://www.marketingprofs.com/podcasts/2022/47040/sustainability-purna-virji-marketing-smarts-podcast</link>
<description><![CDATA[Brand voice has become top-of-mind in marketing as more and more people support businesses that share their values. But how you treat your customers is only part of the battle--employees have to be part of the conversation, too.  <a href="https://www.marketingprofs.com/podcasts/2022/47040/sustainability-purna-virji-marketing-smarts-podcast">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 14 Apr 2022 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/podcasts/2022/47040/sustainability-purna-virji-marketing-smarts-podcast</guid>
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<title>Your B2B Website Power Page: Seven Must-Have Ingredients</title>
<link>https://www.marketingprofs.com/articles/2022/47066/your-b2b-website-power-page-seven-must-have-ingredients</link>
<description><![CDATA[Eye of newt... scale of dragon... whoops, wrong recipe. You want to know what goes into a power page--the top-ranking internet content that makes Google sing your praises. Check out this article to learn the most important ingredients.  <a href="https://www.marketingprofs.com/articles/2022/47066/your-b2b-website-power-page-seven-must-have-ingredients">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 14 Apr 2022 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2022/47066/your-b2b-website-power-page-seven-must-have-ingredients</guid>
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<title>Four Ways Conversational AI Can Boost Conversions [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2022/47035/four-ways-conversational-ai-can-boost-conversions-infographic</link>
<description><![CDATA[Learn four ways the technology can help increase conversions: speeding up lead engagement, identifying bad leads, enabling around-the-clock availability, and shortening the sales cycle.  <a href="https://www.marketingprofs.com/chirp/2022/47035/four-ways-conversational-ai-can-boost-conversions-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 14 Apr 2022 13:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2022/47035/four-ways-conversational-ai-can-boost-conversions-infographic</guid>
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<title>The Martech Solutions Marketers Can't Live Without</title>
<link>https://www.marketingprofs.com/charts/2022/47034/the-martech-solutions-marketers-cant-live-without</link>
<description><![CDATA[Marketers say their customer data platform and email marketing platform are the top marketing technologies that they can't live without, according to recent research from Oracle and Ascend2.  <a href="https://www.marketingprofs.com/charts/2022/47034/the-martech-solutions-marketers-cant-live-without">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 13 Apr 2022 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2022/47034/the-martech-solutions-marketers-cant-live-without</guid>
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<title>The Importance of B2B Communities: What's in It for Marketers?</title>
<link>https://www.marketingprofs.com/articles/2022/47057/the-importance-of-b2b-communities-whats-in-it-for-marketers</link>
<description><![CDATA[Taking customer feedback on social media can be brutal. It's like standing on a stage getting hit by flying vegetables. A possible alternative is to build an online community, which comes with added benefits for both your brand and your customers.  <a href="https://www.marketingprofs.com/articles/2022/47057/the-importance-of-b2b-communities-whats-in-it-for-marketers">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 13 Apr 2022 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2022/47057/the-importance-of-b2b-communities-whats-in-it-for-marketers</guid>
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<title>Four Ways to Amplify Your Media Relations</title>
<link>https://www.marketingprofs.com/articles/2022/47059/four-ways-to-amplify-your-media-relations</link>
<description><![CDATA[Working in PR and media relations means no day will ever be the same, so it's imperative that you roll with changes and adjust how you work. These four tips can help.  <a href="https://www.marketingprofs.com/articles/2022/47059/four-ways-to-amplify-your-media-relations">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 13 Apr 2022 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2022/47059/four-ways-to-amplify-your-media-relations</guid>
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<title>Does Using More Hashtags on Instagram Increase Views?</title>
<link>https://www.marketingprofs.com/charts/2022/47017/does-using-more-hashtags-on-instagram-increase-views</link>
<description><![CDATA[Adding more hashtags to Instagram posts doesn't tend to help boost views, according to recent research from Social Insider.  <a href="https://www.marketingprofs.com/charts/2022/47017/does-using-more-hashtags-on-instagram-increase-views">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 12 Apr 2022 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2022/47017/does-using-more-hashtags-on-instagram-increase-views</guid>
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