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<title>MarketingProfs Daily: Non-Profit</title>
<link>https://www.marketingprofs.com</link>
<description>Marketing Resources for Marketing Professionals</description>
<language>en-us</language>
<copyright>Copyright 2000-2026 MarketingProfs, LLC</copyright>
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<title>Standing Out From the Crowd and Salsabrating the Good: Jay Whitney on Marketing Smarts [Podcast]</title>
<link>https://www.marketingprofs.com/podcasts/2021/46192/standing-out-from-the-crowd-and-salsabrating-the-good-jay-whitney-on-marketing-smarts-podcast</link>
<description><![CDATA[Sometimes strategic marketing means putting your budget somewhere that isn't your own products. FoodStory Brands CMO Jay Whitney recounts his experiences marketing smaller food brands through exceptionalism and a focus on social causes.  <a href="https://www.marketingprofs.com/podcasts/2021/46192/standing-out-from-the-crowd-and-salsabrating-the-good-jay-whitney-on-marketing-smarts-podcast">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 18 Nov 2021 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/podcasts/2021/46192/standing-out-from-the-crowd-and-salsabrating-the-good-jay-whitney-on-marketing-smarts-podcast</guid>
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<title>Building Community While Building a Global Brand: Heidi Clarke of The Sandals Foundation on Marketing Smarts [Podcast]</title>
<link>https://www.marketingprofs.com/podcasts/2019/41002/CSR-heidi-clarke-sandals-foundation-marketing-smarts</link>
<description><![CDATA[Sandals Foundation Director of Programs Heidi Clarke opens up about Sandals' work in the community, why every business should give back, and how the resort chain makes it easy for vacationers to get involved.  <a href="https://www.marketingprofs.com/podcasts/2019/41002/CSR-heidi-clarke-sandals-foundation-marketing-smarts">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 25 Apr 2019 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/podcasts/2019/41002/CSR-heidi-clarke-sandals-foundation-marketing-smarts</guid>
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<title>Zealous Campaigning for Zero Cancer: Colony Brown of ZERO on Marketing Smarts [Podcast]</title>
<link>https://www.marketingprofs.com/podcasts/2018/39798/nonprofit-Colony-Brown-Zero-Cancer-marketing-smarts</link>
<description><![CDATA[The VP of Marketing &amp;amp; Communications for ZERO - The End of Prostate Cancer discusses nonprofit marketing and explains how ZERO's community of champions (ZERO's Heroes) has helped those affected by the illness and drummed up support for research.  <a href="https://www.marketingprofs.com/podcasts/2018/39798/nonprofit-Colony-Brown-Zero-Cancer-marketing-smarts">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 20 Sep 2018 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/podcasts/2018/39798/nonprofit-Colony-Brown-Zero-Cancer-marketing-smarts</guid>
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<title>These Six Nonprofit Strategies Will Supercharge Your For-Profit Business</title>
<link>https://www.marketingprofs.com/articles/2017/32691/these-six-nonprofit-strategies-will-supercharge-your-for-profit-business</link>
<description><![CDATA[To survive and thrive, nonprofits have had to develop approaches and skills that for-profits can also use to improve their competitive position, customer relations, and long-term health and value.  <a href="https://www.marketingprofs.com/articles/2017/32691/these-six-nonprofit-strategies-will-supercharge-your-for-profit-business">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 28 Aug 2017 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2017/32691/these-six-nonprofit-strategies-will-supercharge-your-for-profit-business</guid>
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<title>The Anatomy of a Multichannel Welcome Series for Nonprofits (and Others)</title>
<link>https://www.marketingprofs.com/articles/2017/31806/the-anatomy-of-a-multichannel-welcome-series-for-nonprofits-and-others</link>
<description><![CDATA[Donor retention is top of mind for nonprofits. And rightly so. But less than 1 in 10 take the most efficient and affordable action for combating decreasing donor retention: executing a welcome series.  <a href="https://www.marketingprofs.com/articles/2017/31806/the-anatomy-of-a-multichannel-welcome-series-for-nonprofits-and-others">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 24 Mar 2017 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2017/31806/the-anatomy-of-a-multichannel-welcome-series-for-nonprofits-and-others</guid>
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<title>Increasing Awareness (and Research Money) to Decrease Cancer: Ben Kaplan on Marketing Smarts [Podcast]</title>
<link>https://www.marketingprofs.com/podcasts/2017/31700/nonprofit-mobile-American-Cancer-Society-marketing-smarts</link>
<description><![CDATA[Ben Kaplan, senior director of mobile strategy and product at the American Cancer Society, discusses the mobile strategy that increased mobile app revenue 80% in 2016 for the organization.  <a href="https://www.marketingprofs.com/podcasts/2017/31700/nonprofit-mobile-American-Cancer-Society-marketing-smarts">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 8 Mar 2017 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/podcasts/2017/31700/nonprofit-mobile-American-Cancer-Society-marketing-smarts</guid>
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<title>Social Media Best-Practices for Nonprofits (And Mistakes to Avoid)</title>
<link>https://www.marketingprofs.com/articles/2017/31477/social-media-best-practices-for-nonprofits-and-mistakes-to-avoid</link>
<description><![CDATA[For nonprofits, social media marketing can be just as advantageous as it is for businesses. It's a great way to build support, grow your ranks of volunteers, and increase donations. But you need to be vigilant.  <a href="https://www.marketingprofs.com/articles/2017/31477/social-media-best-practices-for-nonprofits-and-mistakes-to-avoid">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 26 Jan 2017 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2017/31477/social-media-best-practices-for-nonprofits-and-mistakes-to-avoid</guid>
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<title>Nonprofit Storytelling: How the Power of 'Why' Can Increase Advocates, Donations</title>
<link>https://www.marketingprofs.com/articles/2016/30983/nonprofit-storytelling-how-the-power-of-why-can-increase-advocates-donations</link>
<description><![CDATA[If you are part of a nonprofit struggling to gain donor support, get your team in the same room and ask yourselves two questions.  <a href="https://www.marketingprofs.com/articles/2016/30983/nonprofit-storytelling-how-the-power-of-why-can-increase-advocates-donations">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 27 Oct 2016 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2016/30983/nonprofit-storytelling-how-the-power-of-why-can-increase-advocates-donations</guid>
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<title>Big Heart, Small Budget: Social Media for Nonprofits and Small Businesses: M. Valentina Escobar-Gonzalez on Marketing Smarts [Podcast]</title>
<link>https://www.marketingprofs.com/podcasts/2016/30699/nonprofit-SMB-valentina-marketing-smarts</link>
<description><![CDATA[Social media expert and networking powerhouse M. Valentina Escobar-Gonzalez lays out her strategy for helping nonprofits and small businesses achieve social media success.  <a href="https://www.marketingprofs.com/podcasts/2016/30699/nonprofit-SMB-valentina-marketing-smarts">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 21 Sep 2016 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/podcasts/2016/30699/nonprofit-SMB-valentina-marketing-smarts</guid>
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<title>How 'Dolphin Tale' Brought 800,000 Visitors a Year to Clearwater Marine Aquarium: CMO Bill Potts on Marketing Smarts [Podcast]</title>
<link>https://www.marketingprofs.com/podcasts/2016/30591/dolphin-tale-nonprofit-bill-potts-marketing-smarts</link>
<description><![CDATA[How can you use stories to garner support for a cause or organization? Here's a story that inspired the movie Dolphin Tale and saved Clearwater Marine Aquarium from financial disaster, as told by its CMO, Bill Potts.  <a href="https://www.marketingprofs.com/podcasts/2016/30591/dolphin-tale-nonprofit-bill-potts-marketing-smarts">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 7 Sep 2016 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/podcasts/2016/30591/dolphin-tale-nonprofit-bill-potts-marketing-smarts</guid>
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<title>Branding, Philanthropy, and Open Hearts: Actress Jane Seymour on Marketing Smarts [Video]</title>
<link>https://www.marketingprofs.com/podcasts/2016/29560/branding-philanthropy-open-hearts-actress-jane-seymour-on-marketing-smarts-video</link>
<description><![CDATA[Award-winning actress, author, and philanthropist Jane Seymour shares lessons on branding, storytelling, and the importance of giving back in this special video edition of Marketing Smarts.  <a href="https://www.marketingprofs.com/podcasts/2016/29560/branding-philanthropy-open-hearts-actress-jane-seymour-on-marketing-smarts-video">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 23 Mar 2016 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/podcasts/2016/29560/branding-philanthropy-open-hearts-actress-jane-seymour-on-marketing-smarts-video</guid>
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<title>Five New Ways to Use Push to Make Mobile More Actionable</title>
<link>https://www.marketingprofs.com/articles/2015/27787/five-new-ways-to-use-push-to-make-mobile-more-actionable</link>
<description><![CDATA[Ideally, your mobile app will do more with a push message than simply display an "FYI" or reminder. Here are some new ways that you may not have considered before for using push and inspiring action.  <a href="https://www.marketingprofs.com/articles/2015/27787/five-new-ways-to-use-push-to-make-mobile-more-actionable">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 4 Jun 2015 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2015/27787/five-new-ways-to-use-push-to-make-mobile-more-actionable</guid>
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<title>Five Undeniable Reasons Your Nonprofit Needs a Blog</title>
<link>https://www.marketingprofs.com/opinions/2015/27701/five-undeniable-reasons-your-nonprofit-needs-a-blog</link>
<description><![CDATA[Only 47% of nonprofits use a blog as a marketing platform. However, used correctly, a blog is a tremendously effective marketing tool for donations and engagement.  <a href="https://www.marketingprofs.com/opinions/2015/27701/five-undeniable-reasons-your-nonprofit-needs-a-blog">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 20 May 2015 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/opinions/2015/27701/five-undeniable-reasons-your-nonprofit-needs-a-blog</guid>
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<title>On #GivingTuesday, Focus on Connecting--Not Marketing</title>
<link>https://www.marketingprofs.com/opinions/2014/26573/on-giving-tuesday-focus-on-connecting-not-marketing</link>
<description><![CDATA[Nonprofits can make this year's #GivingTuesday on Dec. 2 a memorable experience for donors by following these tips.  <a href="https://www.marketingprofs.com/opinions/2014/26573/on-giving-tuesday-focus-on-connecting-not-marketing">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 26 Nov 2014 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/opinions/2014/26573/on-giving-tuesday-focus-on-connecting-not-marketing</guid>
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<title>Storytelling and Nonprofit Marketing: Invisible People's Mark Horvath Talks to Marketing Smarts [Podcast]</title>
<link>https://www.marketingprofs.com/podcasts/2014/25836/nonprofit-storytelling-mark-horvath-marketing-smarts</link>
<description><![CDATA[Mark Horvath, founder of InvisiblePeople.tv, shares advice for marketers on how to share meaningful stories that move people to take action.  <a href="https://www.marketingprofs.com/podcasts/2014/25836/nonprofit-storytelling-mark-horvath-marketing-smarts">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 20 Aug 2014 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/podcasts/2014/25836/nonprofit-storytelling-mark-horvath-marketing-smarts</guid>
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<title>What the ALS Ice Bucket Challenge Can Teach Us About Content Marketing</title>
<link>https://www.marketingprofs.com/articles/2014/25817/what-the-als-ice-bucket-challenge-can-teach-us-about-content-marketing</link>
<description><![CDATA[The ALS Ice Bucket Challenge has turned into a viral phenomenon--and a case study for marketers looking to capture audiences' attention. Here's what it can teach us (or remind us) about content marketing.  <a href="https://www.marketingprofs.com/articles/2014/25817/what-the-als-ice-bucket-challenge-can-teach-us-about-content-marketing">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 15 Aug 2014 12:30:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2014/25817/what-the-als-ice-bucket-challenge-can-teach-us-about-content-marketing</guid>
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<title>How to Engage With Facebook Fans to Build a Successful Nonprofit</title>
<link>https://www.marketingprofs.com/articles/2014/25459/how-to-engage-with-facebook-fans-to-build-a-successful-nonprofit</link>
<description><![CDATA[You can find scores of articles about how to grow a Facebook following... But what if you've already achieved that? How do you engage with tens of thousands of social media fans to build a more successful organization?  <a href="https://www.marketingprofs.com/articles/2014/25459/how-to-engage-with-facebook-fans-to-build-a-successful-nonprofit">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 25 Jun 2014 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2014/25459/how-to-engage-with-facebook-fans-to-build-a-successful-nonprofit</guid>
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<title>Three Questions Nonprofits Should Not Ignore</title>
<link>https://www.marketingprofs.com/articles/2014/25350/three-questions-nonprofits-should-not-ignore</link>
<description><![CDATA[One of the keys to having a successful nonprofit is to ask pointed questions about your organization and to respond with truthful answers. It's better to see problems and fix them than to bury your head in the sand and risk permanent failure.  <a href="https://www.marketingprofs.com/articles/2014/25350/three-questions-nonprofits-should-not-ignore">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 12 Jun 2014 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2014/25350/three-questions-nonprofits-should-not-ignore</guid>
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<title>Top 10 Tips for Using a Celebrity Spokesperson</title>
<link>https://www.marketingprofs.com/articles/2014/24853/top-10-tips-for-using-a-celebrity-spokesperson</link>
<description><![CDATA[We live in a celebrity-obsessed world. No wonder spokespersons are used to promote events, increase product sales, and generate publicity for marketing programs. As you plan your celebrity marketing strategy, keep in mind these top 10 tips for using a spokesperson.  <a href="https://www.marketingprofs.com/articles/2014/24853/top-10-tips-for-using-a-celebrity-spokesperson">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 9 Apr 2014 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2014/24853/top-10-tips-for-using-a-celebrity-spokesperson</guid>
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<title>Three Ways to Increase Your Nonprofit's Social Media Engagement</title>
<link>https://www.marketingprofs.com/articles/2014/24397/three-ways-to-increase-your-nonprofits-social-media-engagement</link>
<description><![CDATA[No matter how big or small, your nonprofit can improve its social media results by doing these three things.  <a href="https://www.marketingprofs.com/articles/2014/24397/three-ways-to-increase-your-nonprofits-social-media-engagement">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 13 Feb 2014 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2014/24397/three-ways-to-increase-your-nonprofits-social-media-engagement</guid>
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<title>#SocialSkim: Social Media This Week: 2014 Trends, an Epic Year-in-Review, More...</title>
<link>https://www.marketingprofs.com/chirp/2013/12231/socialskim-social-media-this-week-2014-trends-an-epic-year-in-review-more</link>
<description><![CDATA[Where did the year go? Catch up on trend briefings for 2014, an epic year-in-review, the latest in Tumblr mobile ads, and a thought-provoking video that arrived just in time for International Disability Day. Skim to start winter break with social peace of mind.  <a href="https://www.marketingprofs.com/chirp/2013/12231/socialskim-social-media-this-week-2014-trends-an-epic-year-in-review-more">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 6 Dec 2013 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2013/12231/socialskim-social-media-this-week-2014-trends-an-epic-year-in-review-more</guid>
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<title>#SocialSkim: Social Media This Week: Facebook and Snapchat, Hashtag Campaigns, Batkid, More...</title>
<link>https://www.marketingprofs.com/chirp/2013/12144/socialskim-social-media-this-week-facebook-and-snapchat-hashtag-campaigns-batkid</link>
<description><![CDATA[Get the breakdown on the Batkid who saved San Francisco and inspired a watching (and Instagramming) world, the full skinny on Facebook's attempt to buy Snapchat (plus a Snapchat primer), tips on launching cross-network hashtag campaigns... and a peek at Breaking Bad's fan-lovin' alternate ending.  <a href="https://www.marketingprofs.com/chirp/2013/12144/socialskim-social-media-this-week-facebook-and-snapchat-hashtag-campaigns-batkid">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 22 Nov 2013 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2013/12144/socialskim-social-media-this-week-facebook-and-snapchat-hashtag-campaigns-batkid</guid>
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<title>Angry Walnuts and Men's Health: 'ZERO--The End of Prostate Cancer' CEO Jamie Bearse Talks to Marketing Smarts [Podcast]</title>
<link>https://www.marketingprofs.com/podcasts/2013/10942/jamie-bearse-cancer-nonprofit-marketing-smarts</link>
<description><![CDATA[Jamie Bearse, CEO of ZERO--The End of Prostate Cancer, discusses nonprofit marketing, blogger outreach, and promoting men's health (even when doing so makes them uncomfortable).  <a href="https://www.marketingprofs.com/podcasts/2013/10942/jamie-bearse-cancer-nonprofit-marketing-smarts">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 4 Sep 2013 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/podcasts/2013/10942/jamie-bearse-cancer-nonprofit-marketing-smarts</guid>
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<title>Marketing Strategy for Colleges and Universities: 'Social Works' Author Michael Stoner Talks to Marketing Smarts [Podcast]</title>
<link>https://www.marketingprofs.com/podcasts/2013/10668/michael-stoner-education-marketing-smarts</link>
<description><![CDATA[Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans that maximize audience reach using traditional channels, social media, and emerging platforms.  <a href="https://www.marketingprofs.com/podcasts/2013/10668/michael-stoner-education-marketing-smarts">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 8 May 2013 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/podcasts/2013/10668/michael-stoner-education-marketing-smarts</guid>
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<title>Cause Marketing and Autism Awareness: Jason Falls of CafePress Talks to Marketing Smarts [Podcast]</title>
<link>https://www.marketingprofs.com/podcasts/2013/10581/jason-falls-autism-awareness-marketing-smarts</link>
<description><![CDATA[Jason Falls of CafePress talks about cause marketing, Autism Awareness Month, and how businesses of any size can give back to the community.  <a href="https://www.marketingprofs.com/podcasts/2013/10581/jason-falls-autism-awareness-marketing-smarts">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 23 Apr 2013 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/podcasts/2013/10581/jason-falls-autism-awareness-marketing-smarts</guid>
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