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<title>MarketingProfs Daily: Pricing</title>
<link>https://www.marketingprofs.com</link>
<description>Marketing Resources for Marketing Professionals</description>
<language>en-us</language>
<copyright>Copyright 2000-2026 MarketingProfs, LLC</copyright>
<item>
<title>The Future Funnel: Conversion Is an Experience, Not a Button</title>
<link>https://www.marketingprofs.com/articles/2026/54508/b2b-conversion-optimization-funnel</link>
<description><![CDATA[B2B buyers expect fast, clear, self-serve purchasing experiences. Learn how to optimize pricing, checkout, and identity flows to reduce friction and improve conversion rates. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54508/b2b-conversion-optimization-funnel">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 31 Mar 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54508/b2b-conversion-optimization-funnel</guid>
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<title>Marketing Agency Pricing and Cash Flow Trends for 2025</title>
<link>https://www.marketingprofs.com/charts/2025/53407/marketing-agency-pricing-cash-flow-trends</link>
<description><![CDATA[Nearly all marketing agencies are raising their prices by at least a little bit this year, according to recent research.  <a href="https://www.marketingprofs.com/charts/2025/53407/marketing-agency-pricing-cash-flow-trends">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 15 Jul 2025 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2025/53407/marketing-agency-pricing-cash-flow-trends</guid>
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<title>Rising Subscription Prices: Trends and Tactics for Managing Price Increases</title>
<link>https://www.marketingprofs.com/articles/2024/52406/subscription-pricing-strategies-and-price-increases</link>
<description><![CDATA[Rising subscription prices are challenging businesses to balance profitability with customer satisfaction. Discover strategies to manage subscription price increases effectively, balancing customer retention and revenue growth. Read more.  <a href="https://www.marketingprofs.com/articles/2024/52406/subscription-pricing-strategies-and-price-increases">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 26 Nov 2024 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2024/52406/subscription-pricing-strategies-and-price-increases</guid>
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<title>Company Profits Squeezed? Here's How B2Bs Can Justify Raising Prices</title>
<link>https://www.marketingprofs.com/articles/2021/46395/company-profits-squeezed-heres-how-b2bs-can-justify-raising-prices</link>
<description><![CDATA[Price increases don't have to mean your customers' running in the opposite direction. Differentiation and open communication can help. Here are some strategic basics of raising prices.  <a href="https://www.marketingprofs.com/articles/2021/46395/company-profits-squeezed-heres-how-b2bs-can-justify-raising-prices">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 23 Dec 2021 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2021/46395/company-profits-squeezed-heres-how-b2bs-can-justify-raising-prices</guid>
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<title>Brand Elasticity: How Far Can Your Brand Stretch Before It Breaks?</title>
<link>https://www.marketingprofs.com/articles/2020/42823/brand-elasticity-how-far-can-your-brand-stretch-before-it-breaks</link>
<description><![CDATA[The concept of "brand elasticity" refers to how sensitive customer preference is for a certain brand when it stretches beyond its positioning or expands into new categories. It's important to understand so you don't stretch a brand to its breaking point.  <a href="https://www.marketingprofs.com/articles/2020/42823/brand-elasticity-how-far-can-your-brand-stretch-before-it-breaks">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 29 Apr 2020 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2020/42823/brand-elasticity-how-far-can-your-brand-stretch-before-it-breaks</guid>
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<title>How to Win a Price War (And Prevent Future Ones)</title>
<link>https://www.marketingprofs.com/articles/2020/42475/how-to-win-a-price-war-and-prevent-future-ones</link>
<description><![CDATA[Price wars create a seemingly unsolvable dilemma: Match the competitor's price and risk losing profits, or ignore the competitor's price and risk losing revenues. Yet, based on a vital but universally neglected business principle, there is a powerful solution to winning--and preventing--price wars.  <a href="https://www.marketingprofs.com/articles/2020/42475/how-to-win-a-price-war-and-prevent-future-ones">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 20 Feb 2020 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2020/42475/how-to-win-a-price-war-and-prevent-future-ones</guid>
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<title>13 Psychological Pricing Hacks to Increase Sales [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2018/40267/13-psychological-pricing-hacks-to-increase-sales-infographic</link>
<description><![CDATA[Thinking hard about how your approach to pricing impacts conversions and sales? When applied with know-how and finesse, the right psychological pricing tactics can turn your customers� brains into buying machines. Well, almost. Here's how to put the basics of "price psych" into action.  <a href="https://www.marketingprofs.com/chirp/2018/40267/13-psychological-pricing-hacks-to-increase-sales-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 28 Jan 2019 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2018/40267/13-psychological-pricing-hacks-to-increase-sales-infographic</guid>
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<title>Five Tips for Marketing a Subscription-Based Business</title>
<link>https://www.marketingprofs.com/articles/2018/34876/five-tips-for-marketing-a-subscription-based-business</link>
<description><![CDATA[A subscription-based business model can be extremely successful--when it's marketed well. Here are some tips for reaching more of your target market, engaging your audience, and controlling churn rates.  <a href="https://www.marketingprofs.com/articles/2018/34876/five-tips-for-marketing-a-subscription-based-business">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 11 Jun 2018 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2018/34876/five-tips-for-marketing-a-subscription-based-business</guid>
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<title>22 Tips to Help Make Free Shipping Profitable [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2018/34789/22-tips-to-help-make-free-shipping-profitable-infographic</link>
<description><![CDATA[Customers want free shipping. Brands know shipping isn't cheap. How can you satisfy your customers and still make a profit?  <a href="https://www.marketingprofs.com/chirp/2018/34789/22-tips-to-help-make-free-shipping-profitable-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 24 May 2018 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2018/34789/22-tips-to-help-make-free-shipping-profitable-infographic</guid>
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<title>How to Price a Marketing Proposal: Four Proven Approaches</title>
<link>https://www.marketingprofs.com/articles/2018/33761/how-to-price-a-marketing-proposal-four-proven-approaches</link>
<description><![CDATA[Pricing can be one of the most sensitive parts of a marketing proposal, but these four tips can help your prospects focus on the value of your services rather than the dollar amount&amp;amp;#8212;and give you their Yes.  <a href="https://www.marketingprofs.com/articles/2018/33761/how-to-price-a-marketing-proposal-four-proven-approaches">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 19 Mar 2018 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2018/33761/how-to-price-a-marketing-proposal-four-proven-approaches</guid>
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<title>Five Effective Neuromarketing Principles That Boost Marketing Efforts</title>
<link>https://www.marketingprofs.com/articles/2017/31895/five-effective-neuromarketing-principles-that-boost-marketing-efforts</link>
<description><![CDATA[Neuroscience can give marketers deep insight into what works and what doesn't in persuading customers to buy a product or service. These five neuromarketing principles will boost your marketing efforts.  <a href="https://www.marketingprofs.com/articles/2017/31895/five-effective-neuromarketing-principles-that-boost-marketing-efforts">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 10 Apr 2017 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2017/31895/five-effective-neuromarketing-principles-that-boost-marketing-efforts</guid>
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<title>Eight Subscription Models and Five Best-Practices for Your Offerings</title>
<link>https://www.marketingprofs.com/articles/2017/31608/eight-subscription-models-and-five-best-practices-for-your-offerings</link>
<description><![CDATA[Customers buy on convenience--because they want to make their job or their life easier. Automatic renewals are as easy as it gets. And from a business standpoint, it guarantees repeat business--the lifeblood of well-run organizations.  <a href="https://www.marketingprofs.com/articles/2017/31608/eight-subscription-models-and-five-best-practices-for-your-offerings">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 17 Feb 2017 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2017/31608/eight-subscription-models-and-five-best-practices-for-your-offerings</guid>
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<title>Five Ways to Compete Against Low-Price Competitors</title>
<link>https://www.marketingprofs.com/articles/2017/31419/five-ways-to-compete-against-low-price-competitors</link>
<description><![CDATA[All of us face a low-cost or low-price competitor at one time or another. The solution isn't to lower your prices and engage in a price war; that just means low profitability for everyone. So what can you do to compete?  <a href="https://www.marketingprofs.com/articles/2017/31419/five-ways-to-compete-against-low-price-competitors">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 17 Jan 2017 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2017/31419/five-ways-to-compete-against-low-price-competitors</guid>
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<title>The Five Factors of Value That Drive B2B Sales and Protect Margins (Article 3 of 4)</title>
<link>https://www.marketingprofs.com/articles/2016/30357/five-factors-of-value-drive-b2b-sales-and-protect-margins-article-3</link>
<description><![CDATA[Here's straightforward guidance on how to identify what your customers value, understand how value motivates B2B buying, break through the price barrier, and use value (i.e., create it) to justify your pricing.  <a href="https://www.marketingprofs.com/articles/2016/30357/five-factors-of-value-drive-b2b-sales-and-protect-margins-article-3">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 26 Jul 2016 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2016/30357/five-factors-of-value-drive-b2b-sales-and-protect-margins-article-3</guid>
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<title>How to Increase Conversion Rate With Up-Selling, Cross-Selling, and Down-Selling Methods</title>
<link>https://www.marketingprofs.com/articles/2016/29284/how-to-increase-conversion-rate-with-up-selling-cross-selling-and-down-selling-methods</link>
<description><![CDATA[Being able to effectively increase your online conversion rate is among the major factors affecting the future success or failure of your business.  <a href="https://www.marketingprofs.com/articles/2016/29284/how-to-increase-conversion-rate-with-up-selling-cross-selling-and-down-selling-methods">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 3 Feb 2016 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2016/29284/how-to-increase-conversion-rate-with-up-selling-cross-selling-and-down-selling-methods</guid>
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<title>Is Commoditization an Issue for You? Here's What You Can Do About It</title>
<link>https://www.marketingprofs.com/articles/2016/29095/is-commoditization-an-issue-for-you-heres-what-you-can-do-about-it</link>
<description><![CDATA[Marketplace competitors can easily make your products or services a commodity so that everything comes down to price. How do you know whether you're being commoditized? And how can you avoid that undesirable fate?  <a href="https://www.marketingprofs.com/articles/2016/29095/is-commoditization-an-issue-for-you-heres-what-you-can-do-about-it">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 6 Jan 2016 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2016/29095/is-commoditization-an-issue-for-you-heres-what-you-can-do-about-it</guid>
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<title>Discounting in the Digital Age [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2015/28836/discounting-in-the-digital-age-infographic</link>
<description><![CDATA[Find out how today's retailers are using new discount strategies, backed by data and analytics, to reach the right customers with the right offers in the right ways.
  <a href="https://www.marketingprofs.com/chirp/2015/28836/discounting-in-the-digital-age-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Sat, 7 Nov 2015 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2015/28836/discounting-in-the-digital-age-infographic</guid>
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<title>Do Millennials Pay for News Content?</title>
<link>https://www.marketingprofs.com/charts/2015/28812/do-millennials-pay-for-news-content</link>
<description><![CDATA[Some 53% of US Millennials report having regularly consumed paid news content--in print, digital, or combined formats--in the past year, according to a recent report from The Media Insight Project.  <a href="https://www.marketingprofs.com/charts/2015/28812/do-millennials-pay-for-news-content">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 6 Nov 2015 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2015/28812/do-millennials-pay-for-news-content</guid>
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<title>Seven Tips to Optimally Organize Your Pricing Page for Conversions</title>
<link>https://www.marketingprofs.com/articles/2015/28182/seven-tips-to-optimally-organize-your-pricing-page-for-conversions</link>
<description><![CDATA[You'll learn how to optimally display products or services on your pricing page, get your customers to choose the product you suggest, and use incentives and bonuses to increase conversion.  <a href="https://www.marketingprofs.com/articles/2015/28182/seven-tips-to-optimally-organize-your-pricing-page-for-conversions">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 3 Aug 2015 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2015/28182/seven-tips-to-optimally-organize-your-pricing-page-for-conversions</guid>
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<title>Smart Pricing Strategies for Generating Higher Conversions (Part 2 of 2)</title>
<link>https://www.marketingprofs.com/articles/2015/27822/smart-pricing-strategies-for-generating-higher-conversions-part-2-of-2</link>
<description><![CDATA[Pricing is more than cost plus margin or lowering your prices just a tad below competitors'. Think like a buyer to zero in on profitable pricing strategies tailor-made for you, with the added benefit of setting you apart from the competition.  <a href="https://www.marketingprofs.com/articles/2015/27822/smart-pricing-strategies-for-generating-higher-conversions-part-2-of-2">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 9 Jun 2015 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2015/27822/smart-pricing-strategies-for-generating-higher-conversions-part-2-of-2</guid>
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<title>Smart Pricing Strategies for Generating Higher Conversions (Part 1 of 2)</title>
<link>https://www.marketingprofs.com/articles/2015/27813/smart-pricing-strategies-for-generating-higher-conversions-part-1-of-2</link>
<description><![CDATA[Technology has changed consumer behavior, in turn forcing marketers to consider newer takes on traditional pricing models. You now have to dig deeper into buyers' thought process to understand what persuades them to buy.  <a href="https://www.marketingprofs.com/articles/2015/27813/smart-pricing-strategies-for-generating-higher-conversions-part-1-of-2">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 8 Jun 2015 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2015/27813/smart-pricing-strategies-for-generating-higher-conversions-part-1-of-2</guid>
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<title>Dramatically Increase Conversions Using the Scarcity Principle</title>
<link>https://www.marketingprofs.com/articles/2015/27133/dramatically-increase-conversions-using-the-scarcity-principle</link>
<description><![CDATA[The  impulse to acquire what is scarce is wired deep into the oldest part of our brain, alongside our other survival instincts. Here are four ideas for how to implement the scarcity principle in your favor.  <a href="https://www.marketingprofs.com/articles/2015/27133/dramatically-increase-conversions-using-the-scarcity-principle">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 24 Feb 2015 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2015/27133/dramatically-increase-conversions-using-the-scarcity-principle</guid>
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<title>Taking Your E-Commerce Business Global: Seven Localization Techniques With Commercial Impact</title>
<link>https://www.marketingprofs.com/articles/2014/26362/taking-your-e-commerce-business-global-seven-localization-techniques-with-commercial-impact</link>
<description><![CDATA[At launch, few e-commerce sites intend to become a global business, but they soon start to receive inquiries and sales from abroad. With a bit of preparation, you can become a multinational retailer.  <a href="https://www.marketingprofs.com/articles/2014/26362/taking-your-e-commerce-business-global-seven-localization-techniques-with-commercial-impact">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 29 Oct 2014 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2014/26362/taking-your-e-commerce-business-global-seven-localization-techniques-with-commercial-impact</guid>
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<title>Are Consumers Willing to Pay for Content From Online Publishers?</title>
<link>https://www.marketingprofs.com/charts/2014/26182/do-consumers-pay-for-content-from-online-publishers</link>
<description><![CDATA[Some 40% of US consumers say they currently pay for news, fashion, sports, or business digital content, even though 70% say they access those categories of content online regularly, according to a recent report from CloudSense.  <a href="https://www.marketingprofs.com/charts/2014/26182/do-consumers-pay-for-content-from-online-publishers">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 8 Oct 2014 13:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2014/26182/do-consumers-pay-for-content-from-online-publishers</guid>
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<title>Does Amazon Usually Have the Lowest Price Online?</title>
<link>https://www.marketingprofs.com/charts/2014/25929/does-amazon-usually-have-the-lowest-price-online</link>
<description><![CDATA[Among online retailers, Amazon.com consistently offers the lowest prices on products in various key consumer categories, according to a recent report from L2.  <a href="https://www.marketingprofs.com/charts/2014/25929/does-amazon-usually-have-the-lowest-price-online">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 5 Sep 2014 13:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2014/25929/does-amazon-usually-have-the-lowest-price-online</guid>
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