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<title>MarketingProfs Daily: Sales</title>
<link>https://www.marketingprofs.com</link>
<description>Marketing Resources for Marketing Professionals</description>
<language>en-us</language>
<copyright>Copyright 2000-2026 MarketingProfs, LLC</copyright>
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<title>The Difference Between Sales Positioning, Messaging, and Storytelling [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54924/the-difference-between-sales-positioning-messaging-and-storytelling-infographic</link>
<description><![CDATA[This infographic a high-level overview of what enterprise sales storytelling, positioning, and messaging are--and how they differ.  <a href="https://www.marketingprofs.com/chirp/2026/54924/the-difference-between-sales-positioning-messaging-and-storytelling-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 4 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54924/the-difference-between-sales-positioning-messaging-and-storytelling-infographic</guid>
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<title>Three Things to Fix Now That the Enterprise B2B Funnel Is a Martini Pipeline</title>
<link>https://www.marketingprofs.com/articles/2026/54954/ai-buying-journey-llm-brand-audit</link>
<description><![CDATA[AI is reshaping B2B buying before prospects ever reach sales. Learn how to audit LLM visibility, align messaging, and structure proof that influences shortlist decisions. Read more  <a href="https://www.marketingprofs.com/articles/2026/54954/ai-buying-journey-llm-brand-audit">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 4 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54954/ai-buying-journey-llm-brand-audit</guid>
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<title>How to Win the Deals You Can't See--A B2B Content Strategy for the AI Era: Q&amp;A with Ariana Keil</title>
<link>https://www.marketingprofs.com/articles/2026/54939/content-marketing-asset-management</link>
<description><![CDATA[How sales collateral, content systems, and brand consistency work together to improve sales enablement, support SEO visibility, and build scalable marketing infrastructure for growth. Read more  <a href="https://www.marketingprofs.com/articles/2026/54939/content-marketing-asset-management">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 3 Jun 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54939/content-marketing-asset-management</guid>
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<title>Martech Built Empires--Now It Needs Bridges</title>
<link>https://www.marketingprofs.com/articles/2026/54805/martech-interoperability-data-architecture</link>
<description><![CDATA[Martech promised unified performance but delivered fragmentation. As budgets tighten and AI rises, CMOs need interoperability--not consolidation--to prove ROI and drive effectiveness. Read more  <a href="https://www.marketingprofs.com/articles/2026/54805/martech-interoperability-data-architecture">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 20 May 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54805/martech-interoperability-data-architecture</guid>
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<title>Reframing Agency Procurement (Part 2): Procurement's View and A Joint Framework</title>
<link>https://www.marketingprofs.com/articles/2026/54647/agency-procurement-selection-framework-long-term-value</link>
<description><![CDATA[AI is transforming procurement and redefining agency value. Learn how a smarter selection framework helps organizations build stronger, long-term partnerships aligned to evolving business priorities. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54647/agency-procurement-selection-framework-long-term-value">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 30 Apr 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54647/agency-procurement-selection-framework-long-term-value</guid>
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<title>Reframing Agency Procurement (Part 1): The Agency View</title>
<link>https://www.marketingprofs.com/articles/2026/54636/long-term-agency-partnerships-vs-cost-driven-procurement</link>
<description><![CDATA[Short-term procurement savings can undermine long-term growth and performance. Learn how strategic agency partnerships drive stronger outcomes, consistency, and value over time. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54636/long-term-agency-partnerships-vs-cost-driven-procurement">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 29 Apr 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54636/long-term-agency-partnerships-vs-cost-driven-procurement</guid>
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<title>Where B2B Buyers Begin When Researching Software</title>
<link>https://www.marketingprofs.com/charts/2026/54528/where-b2b-buyers-begin-when-researching-software</link>
<description><![CDATA[B2B software buyers increasingly turn to search engines and AI rather than aggregator websites when researching new software, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/54528/where-b2b-buyers-begin-when-researching-software">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 14 Apr 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54528/where-b2b-buyers-begin-when-researching-software</guid>
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<title>The Research Habits of B2B Buyers</title>
<link>https://www.marketingprofs.com/charts/2026/54426/the-research-habits-of-b2b-buyers</link>
<description><![CDATA[Which sources do B2B buyers trust most when researching vendors and solutions? Which channels do they turn to most often during the early research phase? To find out, researchers surveyed 1,202 B2B decision-makers in the United States.  <a href="https://www.marketingprofs.com/charts/2026/54426/the-research-habits-of-b2b-buyers">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 18 Mar 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54426/the-research-habits-of-b2b-buyers</guid>
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<title>The Impact of Marketing-Sales GTM Misalignment</title>
<link>https://www.marketingprofs.com/charts/2026/54386/the-impact-of-marketing-sales-gtm-misalignment</link>
<description><![CDATA[Members of go-to-market teams say misalignment between Marketing and Sales can lead to issues like lower morale, lost opportunities, and delayed follow-up with leads, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/54386/the-impact-of-marketing-sales-gtm-misalignment">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 10 Mar 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54386/the-impact-of-marketing-sales-gtm-misalignment</guid>
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<title>10 Key B2B Cold Outreach Stats to Know [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54361/10-key-b2b-cold-outreach-stats-to-know-infographic</link>
<description><![CDATA[This infographic looks at 10 key cold outreach stats from recent research covering email, calling, LinkedIn, and social selling.  <a href="https://www.marketingprofs.com/chirp/2026/54361/10-key-b2b-cold-outreach-stats-to-know-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 3 Mar 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54361/10-key-b2b-cold-outreach-stats-to-know-infographic</guid>
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<title>A Four-Step Framework for Winning Complex OEM Buying Committees</title>
<link>https://www.marketingprofs.com/articles/2026/54339/oem-technical-b2b-sales-framework</link>
<description><![CDATA[Winning technical OEM deals requires more than a superior product. Learn how to map stakeholders, tailor messaging, and equip sales to navigate complex buying committees effectively. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54339/oem-technical-b2b-sales-framework">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 19 Feb 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54339/oem-technical-b2b-sales-framework</guid>
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<title>How B2B Prospecting Has Changed</title>
<link>https://www.marketingprofs.com/charts/2026/54226/how-b2b-prospecting-has-changed</link>
<description><![CDATA[Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in the past, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/54226/how-b2b-prospecting-has-changed">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 4 Feb 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54226/how-b2b-prospecting-has-changed</guid>
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<title>AI in Marketing and Sales: 10 Key Stats to Know [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54202/ai-in-marketing-and-sales-10-key-stats-to-know-infographic</link>
<description><![CDATA[Did you know that 94% of marketers say they're already using AI in their workflows? Or how about that 86% of sales teams say they see a positive return within a year of adopting AI-powered tools?  <a href="https://www.marketingprofs.com/chirp/2026/54202/ai-in-marketing-and-sales-10-key-stats-to-know-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 29 Jan 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54202/ai-in-marketing-and-sales-10-key-stats-to-know-infographic</guid>
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<title>How Today's B2B Buyers Approach RFPs and Vendor Selection</title>
<link>https://www.marketingprofs.com/charts/2026/54201/how-todays-b2b-buyers-approach-rfps-and-vendor-selection</link>
<description><![CDATA[What triggers B2B buyers to issue an RFP? Do buyers usually go into the RFP process already favoring a vendor? To find out, researchers surveyed 350 B2B buyers involved in vendor selection.  <a href="https://www.marketingprofs.com/charts/2026/54201/how-todays-b2b-buyers-approach-rfps-and-vendor-selection">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 28 Jan 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54201/how-todays-b2b-buyers-approach-rfps-and-vendor-selection</guid>
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<title>From Noise to Revenue: The Modern B2B Cold Email Playbook</title>
<link>https://www.marketingprofs.com/articles/2026/54183/b2b-cold-email-strategy-ai-deliverability</link>
<description><![CDATA[Discover how top B2B teams use AI, personalization, and deliverability best practices to turn cold email into a predictable growth channel that drives meetings and revenue. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54183/b2b-cold-email-strategy-ai-deliverability">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 15 Jan 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54183/b2b-cold-email-strategy-ai-deliverability</guid>
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<title>Marketing to Machines: The New Funnel for an AI-Driven Buyer</title>
<link>https://www.marketingprofs.com/articles/2026/54175/ai-agents-replacing-the-marketing-funnel</link>
<description><![CDATA[AI agents are reshaping how products are discovered, evaluated, and purchased, forcing marketers to rethink funnels, attribution, and visibility in a machine-driven marketplace. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54175/ai-agents-replacing-the-marketing-funnel">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 14 Jan 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54175/ai-agents-replacing-the-marketing-funnel</guid>
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<title>How to Build Sales Kickoffs That Impact Behavior [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54064/how-to-build-sales-kickoffs-that-impact-behavior-infographic</link>
<description><![CDATA[This infographic explores how successful sales kickoffs tend to be built around five key design principles: alignment, motivation, engagement, inspiration, and reinforcement.  <a href="https://www.marketingprofs.com/chirp/2026/54064/how-to-build-sales-kickoffs-that-impact-behavior-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 6 Jan 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54064/how-to-build-sales-kickoffs-that-impact-behavior-infographic</guid>
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<title>The Top Frustrations B2B Buyers Have With Vendors</title>
<link>https://www.marketingprofs.com/charts/2025/54009/the-top-frustrations-b2b-buyers-have-with-vendors</link>
<description><![CDATA[What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about buyers' companies? To find out, researchers conducted a survey of 350 B2B buyers  <a href="https://www.marketingprofs.com/charts/2025/54009/the-top-frustrations-b2b-buyers-have-with-vendors">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 25 Nov 2025 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2025/54009/the-top-frustrations-b2b-buyers-have-with-vendors</guid>
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<title>AI Is Reshaping ABM: How B2B Marketers Can Unleash Their Fullest Potential</title>
<link>https://www.marketingprofs.com/articles/2025/53933/ai-in-account-based-marketing-execution-targeting</link>
<description><![CDATA[AI is redefining account-based marketing by accelerating execution, improving targeting precision, and freeing teams for strategic, human-led work that drives stronger B2B relationships and results. Read more.  <a href="https://www.marketingprofs.com/articles/2025/53933/ai-in-account-based-marketing-execution-targeting">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 4 Nov 2025 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2025/53933/ai-in-account-based-marketing-execution-targeting</guid>
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<title>Beyond Last-Click: Attribution Models That Actually Reflect Modern Customer Journeys</title>
<link>https://www.marketingprofs.com/articles/2025/53877/shift-from-last-click-to-multitouch-attribution-b2b</link>
<description><![CDATA[Last-click attribution overlooks key interactions that influence B2B buying decisions. Explore other attribution models to understand how various channels contribute to conversions and ROI. Read more.  <a href="https://www.marketingprofs.com/articles/2025/53877/shift-from-last-click-to-multitouch-attribution-b2b">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 22 Oct 2025 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2025/53877/shift-from-last-click-to-multitouch-attribution-b2b</guid>
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<title>Why the Outcomes Era Is a Win for the Top of the Funnel: Connecting Brand-Building to Sales</title>
<link>https://www.marketingprofs.com/articles/2025/53804/outcomes-era-connects-brand-marketing-to-sales-with-transaction-data</link>
<description><![CDATA[The outcomes era is transforming marketing by linking brand-building efforts to measurable sales outcomes through transaction data, creating shared accountability across teams. Read more.  <a href="https://www.marketingprofs.com/articles/2025/53804/outcomes-era-connects-brand-marketing-to-sales-with-transaction-data">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 8 Oct 2025 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2025/53804/outcomes-era-connects-brand-marketing-to-sales-with-transaction-data</guid>
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<title>The Hidden Buyer: How to Maximize B2B Sales You Didn't Know Were Missing</title>
<link>https://www.marketingprofs.com/articles/2025/53619/b2b-buying-process-hidden-buyer-role</link>
<description><![CDATA[Hidden buyers hold major influence in B2B purchase decisions. Learn how PR, content, and branding can build trust and secure their approval. Read more.  <a href="https://www.marketingprofs.com/articles/2025/53619/b2b-buying-process-hidden-buyer-role">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 28 Aug 2025 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2025/53619/b2b-buying-process-hidden-buyer-role</guid>
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<title>Brand GRAVITY's Pull: Attracting B2B Buyers Across Research Channels</title>
<link>https://www.marketingprofs.com/articles/2025/53571/brand-gravity-sustaining-visibility-attract-buyers-in-b2b-research-channels</link>
<description><![CDATA[Explore how B2B companies can generate brand gravity and attract buyers across research channels to effectively engage modern buying groups.  <a href="https://www.marketingprofs.com/articles/2025/53571/brand-gravity-sustaining-visibility-attract-buyers-in-b2b-research-channels">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 14 Aug 2025 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2025/53571/brand-gravity-sustaining-visibility-attract-buyers-in-b2b-research-channels</guid>
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<title>The State of B2B Outbound Sales Outreach in 2025</title>
<link>https://www.marketingprofs.com/charts/2025/53503/b2b-outbound-sales-outreach-stats-study</link>
<description><![CDATA[How important is outbound sales outreach to B2B firms? Why do they invest in it? Which outreach approaches are used most often? What do firms expect from a successful strategy?  <a href="https://www.marketingprofs.com/charts/2025/53503/b2b-outbound-sales-outreach-stats-study">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 12 Aug 2025 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2025/53503/b2b-outbound-sales-outreach-stats-study</guid>
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<title>The Real Reason Your Shiny New Product Isn't Converting</title>
<link>https://www.marketingprofs.com/articles/2025/53559/b2b-product-messaging-clarity-sales</link>
<description><![CDATA[Even the best B2B products can stall without clear messaging. Learn how to clarify your value proposition and accelerate sales momentum. Read more.  <a href="https://www.marketingprofs.com/articles/2025/53559/b2b-product-messaging-clarity-sales">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 12 Aug 2025 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2025/53559/b2b-product-messaging-clarity-sales</guid>
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