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<title>MarketingProfs Daily: Search Engine Marketing</title>
<link>https://www.marketingprofs.com</link>
<description>Marketing Resources for Marketing Professionals</description>
<language>en-us</language>
<copyright>Copyright 2000-2026 MarketingProfs, LLC</copyright>
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<title>How Well Does AI-Written Content Rank in Search?</title>
<link>https://www.marketingprofs.com/charts/2026/54658/how-well-does-ai-written-content-rank-in-search</link>
<description><![CDATA[How does AI-written content rank in search compared with human-written content? To find out, researchers analyzed the search rankings of 42,000 blog posts and also surveyed 224 SEO professionals.

  <a href="https://www.marketingprofs.com/charts/2026/54658/how-well-does-ai-written-content-rank-in-search">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 12 May 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54658/how-well-does-ai-written-content-rank-in-search</guid>
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<title>Which AI-Related Buzzwords Resonate With SEO Experts?</title>
<link>https://www.marketingprofs.com/charts/2026/54627/which-ai-related-buzzwords-resonate-with-seo-experts</link>
<description><![CDATA[Which buzzwords related to AI are SEO thought-leaders using on LinkedIn? How positive is the sentiment? To find out, researchers analyzed the LinkedIn posts of 75 SEO experts that referenced key AI-driven SEO terms.  <a href="https://www.marketingprofs.com/charts/2026/54627/which-ai-related-buzzwords-resonate-with-seo-experts">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 5 May 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54627/which-ai-related-buzzwords-resonate-with-seo-experts</guid>
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<title>Search Isn't Dead, but Your Customer Acquisition Strategy Might Be</title>
<link>https://www.marketingprofs.com/articles/2026/54652/search-isnt-dead-but-your-customer-acquisition-strategy-might-be</link>
<description><![CDATA[AI, communities, and fragmented journeys are reshaping B2B acquisition. Learn how to build presence, influence decisions, and convert informed buyers in this new landscape. Read more  <a href="https://www.marketingprofs.com/articles/2026/54652/search-isnt-dead-but-your-customer-acquisition-strategy-might-be">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 5 May 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54652/search-isnt-dead-but-your-customer-acquisition-strategy-might-be</guid>
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<title>How Enterprises Are Optimizing for AI-Powered Search</title>
<link>https://www.marketingprofs.com/charts/2026/54608/how-enterprises-are-optimizing-for-ai-powered-search</link>
<description><![CDATA[Most enterprises are taking steps like improving crawlability and restructuring their content in order to optimize for AI-powered search platforms, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/54608/how-enterprises-are-optimizing-for-ai-powered-search">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 28 Apr 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54608/how-enterprises-are-optimizing-for-ai-powered-search</guid>
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<title>How to Manage Brand Misinformation in Generative AI Search Results</title>
<link>https://www.marketingprofs.com/articles/2026/54611/ai-search-brand-reputation-management</link>
<description><![CDATA[AI search is reshaping brand perception, but misinformation risks are rising. Learn how to monitor, manage, and influence your brand�s presence across generative AI platforms. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54611/ai-search-brand-reputation-management">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 23 Apr 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54611/ai-search-brand-reputation-management</guid>
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<title>Redefining B2B Content Strategy for AI Search: What Growth Teams Must Know</title>
<link>https://www.marketingprofs.com/articles/2026/54596/ai-search-b2b-content-strategy</link>
<description><![CDATA[AI search is changing how B2B buyers find and evaluate vendors, making authority, clarity, and human insight more critical than ever. Learn how to adapt your content strategy. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54596/ai-search-b2b-content-strategy">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 22 Apr 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54596/ai-search-b2b-content-strategy</guid>
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<title>The Content Qualities Correlated With AI Citations [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2026/54504/the-content-qualities-correlated-with-ai-citations-infographic</link>
<description><![CDATA[Which qualities make it more likely that content will be cited by AI-powered search platforms like ChatGPT, Google AI Mode, and Perplexity? To find out, researchers analyzed thousands of citations.  <a href="https://www.marketingprofs.com/chirp/2026/54504/the-content-qualities-correlated-with-ai-citations-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 9 Apr 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2026/54504/the-content-qualities-correlated-with-ai-citations-infographic</guid>
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<title>The Impact of Reddit on B2B SaaS Search</title>
<link>https://www.marketingprofs.com/charts/2026/54499/the-impact-of-reddit-on-b2b-saas-search</link>
<description><![CDATA[Reddit has become one of the most powerful forces when people search terms related to B2B SaaS, according to recent research.  <a href="https://www.marketingprofs.com/charts/2026/54499/the-impact-of-reddit-on-b2b-saas-search">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 1 Apr 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54499/the-impact-of-reddit-on-b2b-saas-search</guid>
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<title>The 'Big Seven' Platforms That Rule Desktop Web Search</title>
<link>https://www.marketingprofs.com/charts/2026/54442/the-big-seven-platforms-that-rule-desktop-web-search</link>
<description><![CDATA[Which platforms do most web searches happen on? Which platforms have been increasing their share of searches? To find out, researchers examined 4Q25 data covering millions of desktop devices in the United States.  <a href="https://www.marketingprofs.com/charts/2026/54442/the-big-seven-platforms-that-rule-desktop-web-search">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 24 Mar 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54442/the-big-seven-platforms-that-rule-desktop-web-search</guid>
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<title>The Future Funnel: Winning Evaluation in an AI-Curated World</title>
<link>https://www.marketingprofs.com/articles/2026/54474/ai-b2b-buyer-evaluation-shortlist-strategy</link>
<description><![CDATA[AI now shapes B2B vendor shortlists before buyers click. Learn how to structure proof, pricing, and content to stay visible, credible, and competitive in AI-driven evaluation environments. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54474/ai-b2b-buyer-evaluation-shortlist-strategy">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 24 Mar 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54474/ai-b2b-buyer-evaluation-shortlist-strategy</guid>
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<title>How Marketers Win Visibility in the Age of Zero-Click Search and AI Overviews</title>
<link>https://www.marketingprofs.com/articles/2026/54421/ai-engine-optimization-b2b-search-visibility</link>
<description><![CDATA[AI search is reshaping how buyers find information. Learn how marketers can shift from traditional SEO to AI visibility, authority, and question-driven discovery to stay competitive in the new search landscape. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54421/ai-engine-optimization-b2b-search-visibility">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 11 Mar 2026 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54421/ai-engine-optimization-b2b-search-visibility</guid>
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<title>Do Marketers Know the Vocabulary of AI Search Optimization?</title>
<link>https://www.marketingprofs.com/charts/2026/54065/do-marketers-know-the-vocabulary-of-ai-search-optimization</link>
<description><![CDATA[Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which terms are trending, have the most positive sentiment, and have the most related job openings? To find out, researchers analyzed original and third-party data.  <a href="https://www.marketingprofs.com/charts/2026/54065/do-marketers-know-the-vocabulary-of-ai-search-optimization">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 7 Jan 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2026/54065/do-marketers-know-the-vocabulary-of-ai-search-optimization</guid>
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<title>Decoded: How to Win B2B Buyers in the AI Search Era</title>
<link>https://www.marketingprofs.com/articles/2026/54144/ai-search-b2b-marketing-strategy</link>
<description><![CDATA[B2B buyers increasingly rely on AI as a decision partner, not just a search tool. Explore how AI-driven discovery works and what marketers must do to earn citations. Read more.  <a href="https://www.marketingprofs.com/articles/2026/54144/ai-search-b2b-marketing-strategy">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 6 Jan 2026 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2026/54144/ai-search-b2b-marketing-strategy</guid>
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<title>How Professional Services Marketers Are Approaching GEO</title>
<link>https://www.marketingprofs.com/charts/2025/54045/how-professional-services-marketers-are-approaching-geo</link>
<description><![CDATA[Some 95% of professional services marketers say it's important that their organization�s content show up in AI search, and 97% say their organization has undertaken at least some generative engine optimization (GEO), according to recent research.  <a href="https://www.marketingprofs.com/charts/2025/54045/how-professional-services-marketers-are-approaching-geo">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 9 Dec 2025 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2025/54045/how-professional-services-marketers-are-approaching-geo</guid>
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<title>Beyond AIO, AEO, GEO: Onsite Search Is the Strategic Layer You Control</title>
<link>https://www.marketingprofs.com/articles/2025/53979/onsite-search-digital-experience-ai-era</link>
<description><![CDATA[AI-shaped search habits mean visitors expect instant answers, intuitive results, and trustworthy guidance. Strong onsite search now defines credibility and conversion for digital leaders. Read more.  <a href="https://www.marketingprofs.com/articles/2025/53979/onsite-search-digital-experience-ai-era">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 11 Nov 2025 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2025/53979/onsite-search-digital-experience-ai-era</guid>
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<title>If AI Can't Find You, Neither Can Your Customers: How AI Is Changing the Rules of Brand Discovery</title>
<link>https://www.marketingprofs.com/articles/2025/53847/ai-brand-visibility-digital-discovery-generative-engine-optimization</link>
<description><![CDATA[AI-powered discovery tools are replacing traditional search, forcing marketers to rethink visibility. Learn how to optimize for AI and ensure your brand remains discoverable. Read more.  <a href="https://www.marketingprofs.com/articles/2025/53847/ai-brand-visibility-digital-discovery-generative-engine-optimization">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 15 Oct 2025 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2025/53847/ai-brand-visibility-digital-discovery-generative-engine-optimization</guid>
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<title>Business Leaders' Perspectives on AI for Lead Gen [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2025/53728/ai-for-lead-gen-business-leader-perspectives-study-adobe-infographic</link>
<description><![CDATA[Half of business leaders expect AI to replace traditional search engines for lead generation within five years, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2025/53728/ai-for-lead-gen-business-leader-perspectives-study-adobe-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 25 Sep 2025 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2025/53728/ai-for-lead-gen-business-leader-perspectives-study-adobe-infographic</guid>
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<title>Generative Engine Optimization: A Content Marketer's Guide for Adapting to AI-Driven Search</title>
<link>https://www.marketingprofs.com/articles/2025/53740/generative-engine-optimization-ai-search-content-marketing</link>
<description><![CDATA[Generative engine optimization is essential for content marketers aiming to stand out in AI-driven search. Explore tactical optimizations and implementation workflows to boost your brand visibility in AI-driven search tools like Google AI Overviews and ChatGPT. Read more.  <a href="https://www.marketingprofs.com/articles/2025/53740/generative-engine-optimization-ai-search-content-marketing">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 23 Sep 2025 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2025/53740/generative-engine-optimization-ai-search-content-marketing</guid>
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<title>Are AI Tools Replacing Traditional Search Engines?</title>
<link>https://www.marketingprofs.com/charts/2025/53700/are-ai-tools-replacing-traditional-search-engines-study-SparkToro</link>
<description><![CDATA[Although the use of AI-powered tools like ChatGPT has been growing rapidly in the US, that does not yet appear to be substantially affecting the use of traditional search engines, according to recent research.  <a href="https://www.marketingprofs.com/charts/2025/53700/are-ai-tools-replacing-traditional-search-engines-study-SparkToro">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 17 Sep 2025 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2025/53700/are-ai-tools-replacing-traditional-search-engines-study-SparkToro</guid>
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<title>Where AI Gets Its Facts [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2025/53694/where-ai-gets-its-facts-study-infographic</link>
<description><![CDATA[Reddit is the most cited source of information by popular AI-powered search and research tools like ChatGPT, according to recent research.  <a href="https://www.marketingprofs.com/chirp/2025/53694/where-ai-gets-its-facts-study-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 16 Sep 2025 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2025/53694/where-ai-gets-its-facts-study-infographic</guid>
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<title>How ChatGPT and Google AI Mode Responses Differ</title>
<link>https://www.marketingprofs.com/charts/2025/53530/how-chatgpt-and-google-ai-mode-responses-differ-study</link>
<description><![CDATA[Do ChatGPT and Google AI Mode respond similarly or differently when given prompts related to different industries? To find out, researchers at Brightedge conducted a study in July 2025.  <a href="https://www.marketingprofs.com/charts/2025/53530/how-chatgpt-and-google-ai-mode-responses-differ-study">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 20 Aug 2025 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2025/53530/how-chatgpt-and-google-ai-mode-responses-differ-study</guid>
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<title>How Generative AI Is Impacting Search Behavior</title>
<link>https://www.marketingprofs.com/charts/2025/53468/generative-ai-impact-on-search-behavior</link>
<description><![CDATA[People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.  <a href="https://www.marketingprofs.com/charts/2025/53468/generative-ai-impact-on-search-behavior">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 29 Jul 2025 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2025/53468/generative-ai-impact-on-search-behavior</guid>
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<title>SEO Principles: A Guide for Beginners [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2025/53395/seo-principles-beginners-guide-semrush-infographic</link>
<description><![CDATA[This infographic provides an overview of key SEO principles such as webpage optimization, search engine rankings, and keyword research.  <a href="https://www.marketingprofs.com/chirp/2025/53395/seo-principles-beginners-guide-semrush-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 10 Jul 2025 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2025/53395/seo-principles-beginners-guide-semrush-infographic</guid>
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<title>How to Structure a Multiple-Site SEO Strategy for Enterprise Brands</title>
<link>https://www.marketingprofs.com/articles/2025/53348/enterprise-multisite-seo-strategy-framework</link>
<description><![CDATA[Enterprise SEO can quickly become chaotic across multiple sites. Use this strategic framework to simplify, scale, and optimize. Read more.  <a href="https://www.marketingprofs.com/articles/2025/53348/enterprise-multisite-seo-strategy-framework">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 25 Jun 2025 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2025/53348/enterprise-multisite-seo-strategy-framework</guid>
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<title>The Global Web Traffic of Search Engines vs. AI Chatbots [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2025/53240/global-web-traffic-search-engines-vs-ai-chatbots-infographic</link>
<description><![CDATA[This infographic compares the global Web traffic for the top 10 search engines with the global Web traffic of the top 10 AI chatbots, and it looks at year-over-year changes in total visits.  <a href="https://www.marketingprofs.com/chirp/2025/53240/global-web-traffic-search-engines-vs-ai-chatbots-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 12 Jun 2025 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2025/53240/global-web-traffic-search-engines-vs-ai-chatbots-infographic</guid>
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