MarketingProfs Daily: Segmentation https://www.marketingprofs.com Marketing Resources for Marketing Professionals en-us Copyright 2000-2026 MarketingProfs, LLC The Role AI Plays in Today's B2B Software Buying Journey https://www.marketingprofs.com/charts/2026/54889/the-role-ai-plays-todays-b2b-software-buying-journey Read the full article at MarketingProfs]]> Tue, 2 Jun 2026 14:00:00 GMT https://www.marketingprofs.com/charts/2026/54889/the-role-ai-plays-todays-b2b-software-buying-journey Personalization vs. Customization: What's the Difference? [Infographic] https://www.marketingprofs.com/chirp/2026/54628/personalization-vs-customization-whats-the-difference-infographic Read the full article at MarketingProfs]]> Tue, 5 May 2026 14:00:00 GMT https://www.marketingprofs.com/chirp/2026/54628/personalization-vs-customization-whats-the-difference-infographic Turn Customers Into Recruiters: How Referral Incentives Can Go Beyond Hiring https://www.marketingprofs.com/articles/2026/54573/referral-marketing-customer-advocacy-program Read the full article at MarketingProfs]]> Wed, 15 Apr 2026 14:00:00 GMT https://www.marketingprofs.com/articles/2026/54573/referral-marketing-customer-advocacy-program The Future Funnel: Why Advocacy Is the Engine of B2B Growth https://www.marketingprofs.com/articles/2026/54564/b2b-advocacy-marketing-growth-strategy Read the full article at MarketingProfs]]> Tue, 14 Apr 2026 14:00:00 GMT https://www.marketingprofs.com/articles/2026/54564/b2b-advocacy-marketing-growth-strategy The Future Funnel: B2B Customer Retention Requires Growth, Not Just Renewal https://www.marketingprofs.com/articles/2026/54534/b2b-customer-retention-strategy-value Read the full article at MarketingProfs]]> Tue, 7 Apr 2026 14:00:00 GMT https://www.marketingprofs.com/articles/2026/54534/b2b-customer-retention-strategy-value The Future Funnel: Conversion Is an Experience, Not a Button https://www.marketingprofs.com/articles/2026/54508/b2b-conversion-optimization-funnel Read the full article at MarketingProfs]]> Tue, 31 Mar 2026 14:00:00 GMT https://www.marketingprofs.com/articles/2026/54508/b2b-conversion-optimization-funnel How AI Adoption Varies by Country [Infographic] https://www.marketingprofs.com/chirp/2026/54227/how-ai-adoption-varies-by-country-infographic Read the full article at MarketingProfs]]> Thu, 5 Feb 2026 15:00:00 GMT https://www.marketingprofs.com/chirp/2026/54227/how-ai-adoption-varies-by-country-infographic How to Adapt Your B2B Strategy for a B2P World https://www.marketingprofs.com/articles/2026/54206/business-to-person-b2b-marketing-model Read the full article at MarketingProfs]]> Tue, 20 Jan 2026 15:00:00 GMT https://www.marketingprofs.com/articles/2026/54206/business-to-person-b2b-marketing-model AI Is Reshaping ABM: How B2B Marketers Can Unleash Their Fullest Potential https://www.marketingprofs.com/articles/2025/53933/ai-in-account-based-marketing-execution-targeting Read the full article at MarketingProfs]]> Tue, 4 Nov 2025 15:00:00 GMT https://www.marketingprofs.com/articles/2025/53933/ai-in-account-based-marketing-execution-targeting The Key to Scaling B2B Personalization With GenAI: Data Standards https://www.marketingprofs.com/articles/2025/53445/gen-ai-personalization-marketing-data-standards Read the full article at MarketingProfs]]> Wed, 16 Jul 2025 14:00:00 GMT https://www.marketingprofs.com/articles/2025/53445/gen-ai-personalization-marketing-data-standards Balancing Personalization and Data Security: Essential Strategies for CMOs in Financial Services https://www.marketingprofs.com/articles/2025/52667/personalization-data-privacy-marketing-financial-services Read the full article at MarketingProfs]]> Wed, 5 Feb 2025 15:00:00 GMT https://www.marketingprofs.com/articles/2025/52667/personalization-data-privacy-marketing-financial-services Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age https://www.marketingprofs.com/articles/2024/51220/rethinking-segmentation-b2b-targeting-in-algorithmic-age Read the full article at MarketingProfs]]> Thu, 2 May 2024 14:00:00 GMT https://www.marketingprofs.com/articles/2024/51220/rethinking-segmentation-b2b-targeting-in-algorithmic-age Engagement-Based Email Segmentation: How to Ensure Your Messages Land in the Inbox https://www.marketingprofs.com/articles/2023/50078/engagement-based-email-segmentation Read the full article at MarketingProfs]]> Tue, 19 Sep 2023 14:00:00 GMT https://www.marketingprofs.com/articles/2023/50078/engagement-based-email-segmentation The Email List Segments You Should Focus On [Infographic] https://www.marketingprofs.com/chirp/2023/48654/email-list-segments-you-should-focus-on-infographic Read the full article at MarketingProfs]]> Tue, 31 Jan 2023 15:00:00 GMT https://www.marketingprofs.com/chirp/2023/48654/email-list-segments-you-should-focus-on-infographic Market Segmentation: Where Companies Go Wrong and Why You Need Differential Advantage Analysis https://www.marketingprofs.com/articles/2022/48396/market-segmentation-benefits-and-differential-advantage-analysis Read the full article at MarketingProfs]]> Fri, 2 Dec 2022 15:00:00 GMT https://www.marketingprofs.com/articles/2022/48396/market-segmentation-benefits-and-differential-advantage-analysis How to Find a Perfect Audience on Social Media [Infographic] https://www.marketingprofs.com/chirp/2022/48259/how-to-find-a-perfect-audience-on-social-media-infographic Read the full article at MarketingProfs]]> Thu, 10 Nov 2022 15:00:00 GMT https://www.marketingprofs.com/chirp/2022/48259/how-to-find-a-perfect-audience-on-social-media-infographic A Powerful Demand Generation Tactic: Lead Magnets and Customer Segmentation, Together https://www.marketingprofs.com/articles/2022/47863/demand-generation-tactic-lead-magnets-segmentation Read the full article at MarketingProfs]]> Tue, 30 Aug 2022 14:00:00 GMT https://www.marketingprofs.com/articles/2022/47863/demand-generation-tactic-lead-magnets-segmentation Switching From Product-Centricity to Customer-Centricity With Personas https://www.marketingprofs.com/articles/2022/47719/switching-from-product-centricity-to-customer-centricity-with-personas Read the full article at MarketingProfs]]> Wed, 3 Aug 2022 14:00:00 GMT https://www.marketingprofs.com/articles/2022/47719/switching-from-product-centricity-to-customer-centricity-with-personas A Framework for Getting Started With Customer Journey Mapping https://www.marketingprofs.com/articles/2022/47307/a-framework-for-getting-started-with-customer-journey-mapping Read the full article at MarketingProfs]]> Wed, 25 May 2022 14:00:00 GMT https://www.marketingprofs.com/articles/2022/47307/a-framework-for-getting-started-with-customer-journey-mapping How to Conduct Effective Audience Analysis in Six Steps https://www.marketingprofs.com/articles/2022/46873/how-to-conduct-effective-audience-analysis-in-six-steps Read the full article at MarketingProfs]]> Tue, 15 Mar 2022 14:00:00 GMT https://www.marketingprofs.com/articles/2022/46873/how-to-conduct-effective-audience-analysis-in-six-steps Company Profits Squeezed? Here's How B2Bs Can Justify Raising Prices https://www.marketingprofs.com/articles/2021/46395/company-profits-squeezed-heres-how-b2bs-can-justify-raising-prices Read the full article at MarketingProfs]]> Thu, 23 Dec 2021 15:00:00 GMT https://www.marketingprofs.com/articles/2021/46395/company-profits-squeezed-heres-how-b2bs-can-justify-raising-prices Six Key Criteria for Market Segmentation [Infographic] https://www.marketingprofs.com/chirp/2021/46038/six-key-criteria-for-market-segmentation-infographic Read the full article at MarketingProfs]]> Tue, 2 Nov 2021 13:00:00 GMT https://www.marketingprofs.com/chirp/2021/46038/six-key-criteria-for-market-segmentation-infographic Positioning as the Foundation for Great Messages https://www.marketingprofs.com/articles/2021/45319/positioning-as-the-foundation-for-great-messages Read the full article at MarketingProfs]]> Tue, 13 Jul 2021 14:00:00 GMT https://www.marketingprofs.com/articles/2021/45319/positioning-as-the-foundation-for-great-messages Keep It Real: How to Not Over-Automate Email Sequences https://www.marketingprofs.com/articles/2021/45180/keep-it-real-how-to-not-over-automate-email-sequences Read the full article at MarketingProfs]]> Wed, 16 Jun 2021 14:00:00 GMT https://www.marketingprofs.com/articles/2021/45180/keep-it-real-how-to-not-over-automate-email-sequences Next Generation Account-Based Marketing Strategy: Moving Beyond the Account to the Individual Stakeholder https://www.marketingprofs.com/articles/2021/44997/next-generation-account-based-marketing-strategy-moving-beyond-the-account-to-the-individual-stakeholder Read the full article at MarketingProfs]]> Wed, 19 May 2021 14:00:00 GMT https://www.marketingprofs.com/articles/2021/44997/next-generation-account-based-marketing-strategy-moving-beyond-the-account-to-the-individual-stakeholder