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<title>MarketingProfs Daily: Strategy</title>
<link>http://www.marketingprofs.com</link>
<description>Marketing Resources for Marketing Professionals</description>
<language>en-us</language>
<copyright>Copyright 2000-2012 MarketingProfs, LLC</copyright>
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<title>Mobile Marketing: Three Strategic Approaches to Success [Video]</title>
<link>http://www.marketingprofs.com/video/2012/8141/mobile-marketing-three-strategic-approaches-to-success-video</link>
<description><![CDATA[Between next-generation smartphones, tricked-out apps, and celebrity-filled Siri commercials, it's easy to look at mobile as a set of breakthrough devices, tools, and channels. But that's not the lens through which marketers should be viewing mobile.  <a href="http://www.marketingprofs.com/video/2012/8141/mobile-marketing-three-strategic-approaches-to-success-video">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 12 Jun 2012 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/video/2012/8141/mobile-marketing-three-strategic-approaches-to-success-video</guid>
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<title>How-To Guide: Basics &amp; Best Practices of Marketing Automation Management</title>
<link>http://www.marketingprofs.com/store/product/2116/marketing-automation-management-basics-best-practices</link>
<description><![CDATA[Learn the ins and outs of marketing automation capabilities, best uses, and resources for selecting the right system for you.  <a href="http://www.marketingprofs.com/store/product/2116/marketing-automation-management-basics-best-practices">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 6 Jun 2012 05:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/store/product/2116/marketing-automation-management-basics-best-practices</guid>
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<title>CMOs Expect Big Returns From Digital Marketing</title>
<link>http://www.marketingprofs.com/charts/2012/8043/cmos-expect-big-returns-from-digital-marketing</link>
<description><![CDATA[Though online marketing is still a work in progress for many organizations, most corporate management teams are fully supportive of digital investments, driven by the benefits of improved marketing ROI, stronger customer analytics, and richer online engagement, according to a report by the CMO Council.  <a href="http://www.marketingprofs.com/charts/2012/8043/cmos-expect-big-returns-from-digital-marketing">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 31 May 2012 13:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2012/8043/cmos-expect-big-returns-from-digital-marketing</guid>
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<title>To Video or Not to Video?</title>
<link>http://www.marketingprofs.com/short-articles/2576/to-video-or-not-to-video</link>
<description><![CDATA[Once upon a time, notes Ryan at the MarketFish blog, email was the pinnacle of cutting-edge online technology. But that was then and this is now. 
"While there [are] a bunch of really cool companies driving innovation in the email space, as a whole, email still lags behind the breakneck ...  <a href="http://www.marketingprofs.com/short-articles/2576/to-video-or-not-to-video">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 30 May 2012 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2576/to-video-or-not-to-video</guid>
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<title>B2B Mobile Marketing Success Mantra: Better, Faster, Easier [Video]</title>
<link>http://www.marketingprofs.com/video/2012/8026/b2b-mobile-marketing-success-better-faster-easier-video</link>
<description><![CDATA[Think mobile is for consumer audiences only? Think again, B2B marketers! Learn why mobile marketing is ideal for B2B marketing, and how three simple words--better, faster, easier--can help you win over your B2B audience.  <a href="http://www.marketingprofs.com/video/2012/8026/b2b-mobile-marketing-success-better-faster-easier-video">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 29 May 2012 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/video/2012/8026/b2b-mobile-marketing-success-better-faster-easier-video</guid>
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<title>Do You Still Email Like It's 1999?</title>
<link>http://www.marketingprofs.com/short-articles/2575/do-you-still-email-like-its-1999</link>
<description><![CDATA["Though all things Internet seem to move at the speed of light and come or go overnight, commercial email marketing is, impressively, approaching its 15th anniversary," writes Karen Talavera in an article at MarketingProfs.
And as we celebrate the channel's longevity, it's important to remember that best practices aren't evergreen. Strategies ...  <a href="http://www.marketingprofs.com/short-articles/2575/do-you-still-email-like-its-1999">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 23 May 2012 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2575/do-you-still-email-like-its-1999</guid>
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<title>Three Tips for Getting Your Product on a Major Retailer's Shelves</title>
<link>http://www.marketingprofs.com/short-articles/2580/three-tips-for-getting-your-product-on-a-major-retailers-shelves</link>
<description><![CDATA[You have a solid brand, a great product, and you'd like to see your stuff on the shelves of major retailers. But how do you achieve this goal? Typical strategies include hiring a sales representative, attending trade shows, and encouraging friends to request it at their favorite stores. Vanessa Ting ...  <a href="http://www.marketingprofs.com/short-articles/2580/three-tips-for-getting-your-product-on-a-major-retailers-shelves">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 15 May 2012 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2580/three-tips-for-getting-your-product-on-a-major-retailers-shelves</guid>
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<title>Mobile Marketing: A Three-Step Framework for Integrating Mobile Into the Marketing Mix [Video]</title>
<link>http://www.marketingprofs.com/video/2012/7911/mobile-marketing-a-three-step-framework-for-integrating-mobile-into-the-marketing-mix-video</link>
<description><![CDATA[Ah... mobile mania. It's everywhere. Whether your target audience is B2B or B2C, your marketing needs to go mobile. Here's a three-step framework to help marketers effectively integrate mobile into the marketing mix.  <a href="http://www.marketingprofs.com/video/2012/7911/mobile-marketing-a-three-step-framework-for-integrating-mobile-into-the-marketing-mix-video">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 15 May 2012 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/video/2012/7911/mobile-marketing-a-three-step-framework-for-integrating-mobile-into-the-marketing-mix-video</guid>
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<title>Four Typical Weaknesses of Case Studies [Slide Show]</title>
<link>http://www.marketingprofs.com/pics/2012/7873/four-typical-weaknesses-of-case-studies-slide-show</link>
<description><![CDATA[Case studies are meant to satisfy every professional's voyeuristic impulse--each an inspirational opportunity to observe the secret process that took a company from challenge to success. But just how useful are they?  <a href="http://www.marketingprofs.com/pics/2012/7873/four-typical-weaknesses-of-case-studies-slide-show">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 10 May 2012 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/pics/2012/7873/four-typical-weaknesses-of-case-studies-slide-show</guid>
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<title>Three Ways to Boost Email Marketing ROI</title>
<link>http://www.marketingprofs.com/short-articles/2563/three-ways-to-boost-email-marketing-roi</link>
<description><![CDATA[Despite the naysayers who like to predict the imminent demise of email marketing, one fact remains true: It's highly profitable. 
"Email averages a return on investment (ROI) of $40 for every $1 spent, far outstripping banner ads ($2) and keyword ads ($17)," writes Eric Didier in an article at MarketingProfs. 
So ...  <a href="http://www.marketingprofs.com/short-articles/2563/three-ways-to-boost-email-marketing-roi">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 9 May 2012 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2563/three-ways-to-boost-email-marketing-roi</guid>
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<title>Five Ways to Market an Effective Online Video [Video]</title>
<link>http://www.marketingprofs.com/video/2012/7782/five-ways-to-market-an-effective-online-video</link>
<description><![CDATA[You've got a killer online video, but now what? In Part 2 of this online video master class, you'll learn essential tips for marketing an effective online video.  <a href="http://www.marketingprofs.com/video/2012/7782/five-ways-to-market-an-effective-online-video">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 1 May 2012 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/video/2012/7782/five-ways-to-market-an-effective-online-video</guid>
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<title>Is Downsizing the Best Way to Grow Your Business?</title>
<link>http://www.marketingprofs.com/short-articles/2558/is-downsizing-the-best-way-to-grow-your-business</link>
<description><![CDATA[Businesses grow in a number of ways. You might expand your product line, hire new employees, or attract new customers. "Growth in any of those areas can result in bottom-line growth as well," writes Drew McLellan at MarketingProfs Daily Fix blog. "All good, so far. But bigger isn't always better." ...  <a href="http://www.marketingprofs.com/short-articles/2558/is-downsizing-the-best-way-to-grow-your-business">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 24 Apr 2012 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2558/is-downsizing-the-best-way-to-grow-your-business</guid>
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<title>Five Key Elements of an Effective Online Video [Video]</title>
<link>http://www.marketingprofs.com/video/2012/7728/five-key-elements-of-an-effective-online-video</link>
<description><![CDATA[Welcome to this two-part online video master class on how to make effective online videos and market them on the Web. Today, we'll cover five key elements of an effective online video.  <a href="http://www.marketingprofs.com/video/2012/7728/five-key-elements-of-an-effective-online-video">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 24 Apr 2012 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/video/2012/7728/five-key-elements-of-an-effective-online-video</guid>
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<title>Is a PPC Campaign Right for You?</title>
<link>http://www.marketingprofs.com/short-articles/2552/is-a-ppc-campaign-right-for-you</link>
<description><![CDATA["I get asked about pay per click (PPC) marketing quite frequently by my full-service SEO and B2B SEO consulting clients," writes Nick Stamoulis in a guest post at the Resource Nation blog. "They want to know how much of an impact PPC is really going to have on their online ...  <a href="http://www.marketingprofs.com/short-articles/2552/is-a-ppc-campaign-right-for-you">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 23 Apr 2012 17:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2552/is-a-ppc-campaign-right-for-you</guid>
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<title>Six Content Marketing Opportunities You're Missing [Slide Show]</title>
<link>http://www.marketingprofs.com/pics/2012/7693/six-content-marketing-opportunities-youre-missing-slide-show</link>
<description><![CDATA[When developing a content marketing plan, marketers afford much-deserved attention to blogs, e-books, webinars, data sheets, videos, and other channels, but they shouldn't forget these six touch points.  <a href="http://www.marketingprofs.com/pics/2012/7693/six-content-marketing-opportunities-youre-missing-slide-show">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 19 Apr 2012 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/pics/2012/7693/six-content-marketing-opportunities-youre-missing-slide-show</guid>
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<title>Content Marketing Lessons From The Daily Show</title>
<link>http://www.marketingprofs.com/short-articles/2561/content-marketing-lessons-from-the-daily-show</link>
<description><![CDATA[The Daily Show had been on TV for three years before audiences took notice. Back in 1999, when the show first aired, its inconsistent format and lack of focus all but drove away audiences. So what changed to make the show beloved by the masses? High-quality content, consistently delivered.  
In ...  <a href="http://www.marketingprofs.com/short-articles/2561/content-marketing-lessons-from-the-daily-show">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 11 Apr 2012 15:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2561/content-marketing-lessons-from-the-daily-show</guid>
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<title>Five Must-Have Habits of Successful Video Marketers</title>
<link>http://www.marketingprofs.com/short-articles/2550/five-must-have-habits-of-successful-video-marketers</link>
<description><![CDATA[Thanks to the captivating union of sound, music, and movement, video can convey your company's stories like no other medium. To help businesses harness the power of video and craft entertaining and informative content, Jimm Fox suggests marketers adopt "7 Habits of Highly Effective Video Marketing." 
Among the tips in ...  <a href="http://www.marketingprofs.com/short-articles/2550/five-must-have-habits-of-successful-video-marketers">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 4 Apr 2012 15:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2550/five-must-have-habits-of-successful-video-marketers</guid>
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<title>B2B Sales and Marketing Lack Tools for Effective Selling Conversations</title>
<link>http://www.marketingprofs.com/charts/2012/7481/b2b-sales-and-marketing-lack-tools-for-effective-selling-conversations</link>
<description><![CDATA[B2B salespeople spend roughly two-thirds of their time selling in virtual environments--via the Web and telephone--yet most companies haven't adapted their sales skills or content marketing tools to deal with this new reality, according to a new report by Corporate Visions.  <a href="http://www.marketingprofs.com/charts/2012/7481/b2b-sales-and-marketing-lack-tools-for-effective-selling-conversations">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 27 Mar 2012 13:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2012/7481/b2b-sales-and-marketing-lack-tools-for-effective-selling-conversations</guid>
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<title>Five Steps to Effective Brand Promotion [Slide Show]</title>
<link>http://www.marketingprofs.com/pics/2012/7363/five-steps-to-effective-brand-promotion-slide-show</link>
<description><![CDATA[Think back to your first job interview; friends and family likely told you to "sell yourself." It turns out, that is also the approach to successfully marketing your brand. Here are five tips for selling your brand effectively.  <a href="http://www.marketingprofs.com/pics/2012/7363/five-steps-to-effective-brand-promotion-slide-show">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 15 Mar 2012 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/pics/2012/7363/five-steps-to-effective-brand-promotion-slide-show</guid>
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<title>Senior Execs Consume Both Traditional and New Media</title>
<link>http://www.marketingprofs.com/charts/2012/7347/senior-execs-consume-both-traditional-and-new-media</link>
<description><![CDATA[Senior executives have a healthy appetite for a wide range of traditional and new media channels, according to a survey from Doremus and the Financial Times: Most surveyed execs still read business and trade information in printed formats, but they also use digital channels--such as online video, professional networking sites, ...  <a href="http://www.marketingprofs.com/charts/2012/7347/senior-execs-consume-both-traditional-and-new-media">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 12 Mar 2012 13:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2012/7347/senior-execs-consume-both-traditional-and-new-media</guid>
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<title>Before You Plan: Four Vital Questions About Your Content Marketing</title>
<link>http://www.marketingprofs.com/short-articles/2535/before-you-plan-four-vital-questions-about-your-content-marketing</link>
<description><![CDATA[Although he has helped numerous clients  formulate content marketing plans, Mike Sweeney encountered what he terms "planner's block" when attempting to devise a plan for his own company. How could that happen?
"The answer was simple," he writes in the Marketing Trenches blog. "I wasn't asking myself the right questions, and ...  <a href="http://www.marketingprofs.com/short-articles/2535/before-you-plan-four-vital-questions-about-your-content-marketing">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 7 Mar 2012 16:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2535/before-you-plan-four-vital-questions-about-your-content-marketing</guid>
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<title>CMOs: Business Outlook Strong, Marketing Budgets Up</title>
<link>http://www.marketingprofs.com/charts/2012/7280/cmos-business-outlook-strong-budgets-up</link>
<description><![CDATA[Buoyed by renewed confidence in the US economy and higher expectations for new business, CMOs say they plan to boost marketing spending over the next 12 months, with B2B products and B2B services marketers leading the way, according to the CMO Survey.  <a href="http://www.marketingprofs.com/charts/2012/7280/cmos-business-outlook-strong-budgets-up">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 5 Mar 2012 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2012/7280/cmos-business-outlook-strong-budgets-up</guid>
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<title>Four Questions to Ask About Your Inbound-Marketing Response Plan</title>
<link>http://www.marketingprofs.com/short-articles/2533/four-questions-to-ask-about-your-inbound-marketing-response-plan</link>
<description><![CDATA[So you've developed a groundbreaking inbound content marketing effort that's pulling in prospects in droves! Congratulations! But here's a question: Have you adapted your internal processes to match your prospects' newly acquired expectations?
As Ardath Albee notes in a post at the Marketing Interactions blog, when a clever new outreach effort ...  <a href="http://www.marketingprofs.com/short-articles/2533/four-questions-to-ask-about-your-inbound-marketing-response-plan">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 29 Feb 2012 16:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2533/four-questions-to-ask-about-your-inbound-marketing-response-plan</guid>
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<title>Inbound Marketing Leads Cost 61% Less Than Outbound</title>
<link>http://www.marketingprofs.com/charts/2012/7243/inbound-marketing-leads-cost-61-less-than-outbound</link>
<description><![CDATA[Businesses that use primarily inbound marketing strategies for lead acquisition consistently report lower cost-per-lead (CPL) rates than those using outbound-centric strategies, according to the 2012 State of Inbound Marketing report by HubSpot.  <a href="http://www.marketingprofs.com/charts/2012/7243/inbound-marketing-leads-cost-61-less-than-outbound">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 29 Feb 2012 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2012/7243/inbound-marketing-leads-cost-61-less-than-outbound</guid>
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<title>Reaching Your Goal With Objectives</title>
<link>http://www.marketingprofs.com/short-articles/2511/reaching-your-goal-with-objectives</link>
<description><![CDATA["Many companies have essentially the same overarching goals: increase sales, decrease operating costs, and reduce churn," writes Brett Johnson at MarketingProfs. "All of those goals result in growing a company's net revenue and profitability." But goals aren't the same as objectives, and without objectives you're unlikely to reach your goals. ...  <a href="http://www.marketingprofs.com/short-articles/2511/reaching-your-goal-with-objectives">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 28 Feb 2012 15:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2511/reaching-your-goal-with-objectives</guid>
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