MarketingProfs Daily: Word-of-Mouth http://www.marketingprofs.com Marketing Resources for Marketing Professionals en-us Copyright 2000-2020 MarketingProfs, LLC Why 'Influence Marketing' Is Bigger Than Influencers: Jason Falls on Marketing Smarts [Podcast] https://www.marketingprofs.com/podcasts/2020/42561/influence-jason-falls-marketing-smarts Read the full article at MarketingProfs]]> Thu, 12 Mar 2020 14:00:00 GMT https://www.marketingprofs.com/podcasts/2020/42561/influence-jason-falls-marketing-smarts Eight Types of Online Reviewers, and How to Handle Them [Infographic] https://www.marketingprofs.com/chirp/2020/42353/eight-types-of-online-reviewers-and-how-to-handle-them-infographic Read the full article at MarketingProfs]]> Thu, 23 Jan 2020 15:00:00 GMT https://www.marketingprofs.com/chirp/2020/42353/eight-types-of-online-reviewers-and-how-to-handle-them-infographic A B2B Case Study in Influencer Marketing: Adobe's Rani Mani on Marketing Smarts [Podcast] 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Brand [Infographic] https://www.marketingprofs.com/chirp/2018/39955/word-of-mouth-why-chatter-matters-for-your-brand-infographic Read the full article at MarketingProfs]]> Mon, 15 Oct 2018 14:00:00 GMT https://www.marketingprofs.com/chirp/2018/39955/word-of-mouth-why-chatter-matters-for-your-brand-infographic Give Them Something to Talk About: 'Talk Triggers' Authors Jay Baer and Daniel Lemin on Marketing Smarts [Podcast] https://www.marketingprofs.com/podcasts/2018/39912/give-them-something-to-talk-about-talk-triggers-authors-jay-baer-and-daniel-lemin-on-marketing-smarts-podcast Read the full article at MarketingProfs]]> Thu, 4 Oct 2018 14:00:00 GMT https://www.marketingprofs.com/podcasts/2018/39912/give-them-something-to-talk-about-talk-triggers-authors-jay-baer-and-daniel-lemin-on-marketing-smarts-podcast Influencer Marketing That Works: Shorty Award Winner Jeff Barrett on Marketing Smarts [Podcast] 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https://www.marketingprofs.com/articles/2017/32507/11-powerful-approaches-to-marketing-highly-unsexy-products Six Foolproof Ways to Find Influencers on Social Media https://www.marketingprofs.com/articles/2017/32490/six-foolproof-ways-to-find-influencers-on-social-media Read the full article at MarketingProfs]]> Mon, 24 Jul 2017 14:00:00 GMT https://www.marketingprofs.com/articles/2017/32490/six-foolproof-ways-to-find-influencers-on-social-media How to Harness the 'Testimonial Economy' in Your Marketing Strategy https://www.marketingprofs.com/articles/2017/32390/how-to-harness-the-testimonial-economy-in-your-marketing-strategy Read the full article at MarketingProfs]]> Mon, 10 Jul 2017 14:00:00 GMT https://www.marketingprofs.com/articles/2017/32390/how-to-harness-the-testimonial-economy-in-your-marketing-strategy How to Build a Micro-Influencer Marketing Program in the Months Before Black Friday 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