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<title>MarketingProfs Daily: Writing</title>
<link>http://www.marketingprofs.com</link>
<description>Marketing Resources for Marketing Professionals</description>
<language>en-us</language>
<copyright>Copyright 2000-2018 MarketingProfs, LLC</copyright>
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<title>How to Make Money as a Writer [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2018/34920/how-to-make-money-as-a-writer-infographic</link>
<description><![CDATA[Freelance writers have options beyond blogging to make money in their fields. And brands should know what the going rates are and where to match up with qualified writers.  <a href="https://www.marketingprofs.com/chirp/2018/34920/how-to-make-money-as-a-writer-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 9 Jul 2018 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2018/34920/how-to-make-money-as-a-writer-infographic</guid>
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<title>Win a Scholarship to MarketingProfs Marketing Writing Bootcamp</title>
<link>https://www.marketingprofs.com/chirp/2018/34939/win-a-scholarship-to-marketingprofs-marketing-writing-bootcamp</link>
<description><![CDATA[Have you been looking to hone your writing skills? Add more punch to your presentations? More oomph to your email copy? All for free?!  <a href="https://www.marketingprofs.com/chirp/2018/34939/win-a-scholarship-to-marketingprofs-marketing-writing-bootcamp">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 28 Jun 2018 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2018/34939/win-a-scholarship-to-marketingprofs-marketing-writing-bootcamp</guid>
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<title>How to Use Research to Write High-Converting CTAs and Tailor Your Content</title>
<link>https://www.marketingprofs.com/articles/2018/34844/how-to-use-research-to-write-high-converting-ctas-and-tailor-your-content</link>
<description><![CDATA[Providing useful content to your audience and selling your product or service to them aren't mutually exclusive tasks. These three tips explain how to use customer research to write compelling CTAs that help you make sales.  <a href="https://www.marketingprofs.com/articles/2018/34844/how-to-use-research-to-write-high-converting-ctas-and-tailor-your-content">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 4 Jun 2018 14:00:01 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2018/34844/how-to-use-research-to-write-high-converting-ctas-and-tailor-your-content</guid>
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<title>Five Subtle Mistakes That Are Limiting Your Marketing Response Rate</title>
<link>https://www.marketingprofs.com/articles/2018/34700/five-subtle-mistakes-that-are-limiting-your-marketing-response-rate</link>
<description><![CDATA[If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf&amp;amp;#8212;or even alienated&amp;amp;#8212;ears. Here are five mistakes you need to stop making.  <a href="https://www.marketingprofs.com/articles/2018/34700/five-subtle-mistakes-that-are-limiting-your-marketing-response-rate">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 25 Apr 2018 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2018/34700/five-subtle-mistakes-that-are-limiting-your-marketing-response-rate</guid>
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<title>Five Ways to Make Your Marketing Copy a Whole Lot More Engaging</title>
<link>https://www.marketingprofs.com/articles/2018/33883/five-ways-to-make-your-marketing-copy-a-whole-lot-more-engaging</link>
<description><![CDATA[Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect with customers.  <a href="https://www.marketingprofs.com/articles/2018/33883/five-ways-to-make-your-marketing-copy-a-whole-lot-more-engaging">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 9 Apr 2018 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2018/33883/five-ways-to-make-your-marketing-copy-a-whole-lot-more-engaging</guid>
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<title>How Marketers Can Be Effective Business Storytellers (And Why They Should Be)</title>
<link>https://www.marketingprofs.com/articles/2018/33803/how-marketers-can-be-effective-business-storytellers-and-why-they-should-be</link>
<description><![CDATA[Storytelling is key to successful marketing and advertising, but how can you make your audience really feel the story and be captivated enough to hear more?  <a href="https://www.marketingprofs.com/articles/2018/33803/how-marketers-can-be-effective-business-storytellers-and-why-they-should-be">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 20 Mar 2018 14:00:01 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2018/33803/how-marketers-can-be-effective-business-storytellers-and-why-they-should-be</guid>
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<title>How to Write Exceptional Case Studies: Five Interview Tips</title>
<link>https://www.marketingprofs.com/articles/2018/33749/how-to-write-exceptional-case-studies-five-interview-tips</link>
<description><![CDATA[An effective case study starts with a great interview. These five tips will help you ask relevant questions and elicit answers that build persuasive case studies.  <a href="https://www.marketingprofs.com/articles/2018/33749/how-to-write-exceptional-case-studies-five-interview-tips">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 12 Mar 2018 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2018/33749/how-to-write-exceptional-case-studies-five-interview-tips</guid>
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<title>How to Write Funny: Four Lessons in Marketing Humor From the Greatest Email Ever</title>
<link>https://www.marketingprofs.com/articles/2018/33722/how-to-write-funny-three-lessons-in-marketing-humor-from-the-greatest-email-ever</link>
<description><![CDATA[Done right, humor sells. But you probably don't sell a product or service that's inherently funny. So how can you create funny content that's just right for your business?  <a href="https://www.marketingprofs.com/articles/2018/33722/how-to-write-funny-three-lessons-in-marketing-humor-from-the-greatest-email-ever">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 6 Mar 2018 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2018/33722/how-to-write-funny-three-lessons-in-marketing-humor-from-the-greatest-email-ever</guid>
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<title>Five Tips to Help You Level-Up Headlines and Titles</title>
<link>https://www.marketingprofs.com/articles/2018/33695/five-tips-to-help-you-level-up-headlines-and-titles</link>
<description><![CDATA[Get your readers past the headline and into the content with these helpful tips for leveling-up your headline game.  <a href="https://www.marketingprofs.com/articles/2018/33695/five-tips-to-help-you-level-up-headlines-and-titles">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 5 Mar 2018 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2018/33695/five-tips-to-help-you-level-up-headlines-and-titles</guid>
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<title>Five Journalistic Principles That Are Key to Creating Killer Marketing Content</title>
<link>https://www.marketingprofs.com/articles/2018/33496/five-journalistic-principles-that-are-key-to-creating-killer-marketing-content</link>
<description><![CDATA[Journalists and writers may not be trained in marketing, but they can bring valuable and practical content-creation skills to marketing organizations.  <a href="https://www.marketingprofs.com/articles/2018/33496/five-journalistic-principles-that-are-key-to-creating-killer-marketing-content">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 30 Jan 2018 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2018/33496/five-journalistic-principles-that-are-key-to-creating-killer-marketing-content</guid>
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<title>The Ultimate Grammar Cheat Sheet for Writers [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2017/33212/the-ultimate-grammar-cheat-sheet-for-writers-infographic</link>
<description><![CDATA[This cheat sheet goes beyond common spelling mistakes. Keep it handy to make sure you're using "affect" and "effect" properly, to help you refrain from splicing commas, to identify those sneaky dangling modifiers, and more.  <a href="https://www.marketingprofs.com/chirp/2017/33212/the-ultimate-grammar-cheat-sheet-for-writers-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 3 Jan 2018 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2017/33212/the-ultimate-grammar-cheat-sheet-for-writers-infographic</guid>
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<title>Seven Perfectionism Pitfalls to Avoid in Your Writing [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2017/33099/seven-perfectionism-pitfalls-to-avoid-in-your-writing-infographic</link>
<description><![CDATA[Your first draft doesn't have to be perfect, and your research doesn't have to take forever. By focusing on making yourself a pragmatic writer rather than a perfectionist, you can become both more creative and faster.  <a href="https://www.marketingprofs.com/chirp/2017/33099/seven-perfectionism-pitfalls-to-avoid-in-your-writing-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 15 Nov 2017 15:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2017/33099/seven-perfectionism-pitfalls-to-avoid-in-your-writing-infographic</guid>
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<title>The Surprising Place Where Text Content Is Thriving: Video in a Mobile-First World</title>
<link>https://www.marketingprofs.com/articles/2017/32993/the-surprising-place-where-text-content-is-thriving-video-in-a-mobile-first-world</link>
<description><![CDATA[To account for shifts in consumer behavior, marketers have to adapt their video marketing approaches to a mobile-first world in which text and video are forming a symbiotic relationship.  <a href="https://www.marketingprofs.com/articles/2017/32993/the-surprising-place-where-text-content-is-thriving-video-in-a-mobile-first-world">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 23 Oct 2017 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2017/32993/the-surprising-place-where-text-content-is-thriving-video-in-a-mobile-first-world</guid>
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<title>The Most Effective Number in Article Headlines [Infographic]</title>
<link>https://www.marketingprofs.com/charts/2017/32983/the-most-effective-number-in-article-headlines-infographic</link>
<description><![CDATA[Which number in headlines for list-based articles/blog posts is correlated to the most social shares? To find out, Venngage examined the performance of 121,333 "listicle" articles/posts from brands and publishers.  <a href="https://www.marketingprofs.com/charts/2017/32983/the-most-effective-number-in-article-headlines-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 23 Oct 2017 13:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2017/32983/the-most-effective-number-in-article-headlines-infographic</guid>
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<title>The Right Words at the Right Time in the Right Place: Three Platforms to Publish Your Content On</title>
<link>https://www.marketingprofs.com/articles/2017/32940/the-right-words-at-the-right-time-in-the-right-place-three-platforms-to-publish-your-content-on</link>
<description><![CDATA[Articles are a fundamental tool in your content marketing toolbox. Here are three places your articles can find a home, each of which serves a different purpose and offers unique benefits for your content strategy.  <a href="https://www.marketingprofs.com/articles/2017/32940/the-right-words-at-the-right-time-in-the-right-place-three-platforms-to-publish-your-content-on">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 12 Oct 2017 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2017/32940/the-right-words-at-the-right-time-in-the-right-place-three-platforms-to-publish-your-content-on</guid>
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<title>30 Pro Reporting and Interviewing Tips for Content Marketers</title>
<link>https://www.marketingprofs.com/video/2017/32907/30-pro-reporting-and-interviewing-tips-for-content-marketers</link>
<description><![CDATA[Here are some top tips for interviewing and reporting from journalists themselves--everything from rebooting a failing interview to getting the soundbites you want.  <a href="https://www.marketingprofs.com/video/2017/32907/30-pro-reporting-and-interviewing-tips-for-content-marketers">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 5 Oct 2017 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/video/2017/32907/30-pro-reporting-and-interviewing-tips-for-content-marketers</guid>
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<title>Nine Ways to Invite More Engagement With Your Content</title>
<link>https://www.marketingprofs.com/articles/2017/32900/nine-ways-to-invite-more-engagement-with-your-content</link>
<description><![CDATA[We are all after content that converts readers into customers, gets shared, builds backlinks, and ranks high in search results. But you can't get any of these results unless your content manages to engage your target audience.  <a href="https://www.marketingprofs.com/articles/2017/32900/nine-ways-to-invite-more-engagement-with-your-content">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 3 Oct 2017 14:00:01 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2017/32900/nine-ways-to-invite-more-engagement-with-your-content</guid>
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<title>How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2017/32827/how-to-write-a-persuasive-sales-page-even-if-you-hate-selling-infographic</link>
<description><![CDATA[Writing to sell doesn't have to be difficult. Check out this graphic for basic tips, and remember not to overthink it.  <a href="https://www.marketingprofs.com/chirp/2017/32827/how-to-write-a-persuasive-sales-page-even-if-you-hate-selling-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 29 Sep 2017 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2017/32827/how-to-write-a-persuasive-sales-page-even-if-you-hate-selling-infographic</guid>
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<title>2018 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at Brand-New Research</title>
<link>https://www.marketingprofs.com/charts/2017/32864/b2b-content-marketing-2018-benchmarks-budgets-and-trends</link>
<description><![CDATA[Content Marketing Institute and MarketingProfs just released their annual B2B content marketing research--the most-cited content marketing research in the world. Get insights into how you can take B2B content marketing to the next level.  <a href="https://www.marketingprofs.com/charts/2017/32864/b2b-content-marketing-2018-benchmarks-budgets-and-trends">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 27 Sep 2017 13:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/charts/2017/32864/b2b-content-marketing-2018-benchmarks-budgets-and-trends</guid>
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<title>Ghostwriting Blog Posts for Sales Reps? Read This First.</title>
<link>https://www.marketingprofs.com/articles/2017/32855/ghostwriting-blog-posts-for-sales-reps-read-this-first</link>
<description><![CDATA[Blogging is a great way for sales reps to establish credibility, but it's up to us marketers to ensure the brand's best face is put forward with clear, concise, and appropriate messages that aren't too salesy. Here's how.  <a href="https://www.marketingprofs.com/articles/2017/32855/ghostwriting-blog-posts-for-sales-reps-read-this-first">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 25 Sep 2017 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2017/32855/ghostwriting-blog-posts-for-sales-reps-read-this-first</guid>
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<title>How a Blog Can Help You Build a Personal Brand Online</title>
<link>https://www.marketingprofs.com/articles/2017/32837/how-a-blog-can-help-you-build-a-personal-brand-online</link>
<description><![CDATA[To build your online reputation and your personal brand, you need to present yourself as an expert, someone people will want to hire or buy something from. A blog is an ideal way to hone your personal brand online.  <a href="https://www.marketingprofs.com/articles/2017/32837/how-a-blog-can-help-you-build-a-personal-brand-online">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 22 Sep 2017 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2017/32837/how-a-blog-can-help-you-build-a-personal-brand-online</guid>
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<title>A Novel (Writing) Approach to Marketing: Erik Deckers on Marketing Smarts [Podcast]</title>
<link>https://www.marketingprofs.com/podcasts/2017/32818/writing-erik-deckers-marketing-smarts</link>
<description><![CDATA[Humor columnist and marketing expert Erik Deckers discusses creative writing techniques that can improve your content marketing.  <a href="https://www.marketingprofs.com/podcasts/2017/32818/writing-erik-deckers-marketing-smarts">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 20 Sep 2017 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/podcasts/2017/32818/writing-erik-deckers-marketing-smarts</guid>
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<title>15 Tips to Help You Write Faster [Infographic]</title>
<link>https://www.marketingprofs.com/chirp/2017/32667/15-tips-to-help-you-write-faster-infographic</link>
<description><![CDATA[Ready, set, go! Learn how to take the pace of your writing from snail to cheetah with these 15 tips to write faster.  <a href="https://www.marketingprofs.com/chirp/2017/32667/15-tips-to-help-you-write-faster-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 8 Sep 2017 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/chirp/2017/32667/15-tips-to-help-you-write-faster-infographic</guid>
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<title>Content Writer vs. Copywriter: What's the Difference?</title>
<link>https://www.marketingprofs.com/articles/2017/32736/content-writer-vs-copywriter-whats-the-difference</link>
<description><![CDATA[When it's time to outsource copywriting or content writing to bolster your marketing, you need to be clear on one thing: Should you hire a copywriter or a content writer? We'll explain all the differences (and similarities!) so you can hire the writer that's right for your project.  <a href="https://www.marketingprofs.com/articles/2017/32736/content-writer-vs-copywriter-whats-the-difference">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 5 Sep 2017 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2017/32736/content-writer-vs-copywriter-whats-the-difference</guid>
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<title>A Practical Guide to Killing (or Saving) Your Corporate Blog in 100 Days</title>
<link>https://www.marketingprofs.com/articles/2017/32679/a-practical-guide-to-killing-or-saving-your-corporate-blog-in-100-days</link>
<description><![CDATA[You did it. You built a solid hub of corporate content. But now what? You've got a well-planned content machine, but is it sustainable? Here's what happens when a good blog goes bad, and gets killed before it has a fighting chance to thrive.  <a href="https://www.marketingprofs.com/articles/2017/32679/a-practical-guide-to-killing-or-saving-your-corporate-blog-in-100-days">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 25 Aug 2017 14:00:00 GMT</pubDate>
<guid>https://www.marketingprofs.com/articles/2017/32679/a-practical-guide-to-killing-or-saving-your-corporate-blog-in-100-days</guid>
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