Outcome3 Internet Marketing Services

The Grateful Dead

Alexa Booth — Fri, 10 Jul 2009 07:53:23 +0000

http://www.dead.net

The Grateful Dead were an American rock band known for their unique and eclectic style long improvisations in live performances. Outcome3, in collaboration with local Drupal studios, provided technical expertise to develop a new fan forum for the Grateful Dead.

Donat Group

Alexa Booth — Fri, 10 Jul 2009 07:47:16 +0000

Donat Group Enterprises

http://www.donatgroup.com

Donat Group is an experienced web design firm that has a long track record of developing community sites and user-centered online tools for the sharing and distribution of content. Outcome3 continues to provide development and design services to numerous Donat Group projects.

Project Opus

Alexa Booth — Fri, 10 Jul 2009 07:44:00 +0000

Project Opus

http://www.projectopus.com

Project Opus is an online music community designed to support local musicians and local music fans. Outcome3 consulted with the Project Opus team and doubled site traffic and member engagement as a result.

The Keg Steak House

Alexa Booth — Fri, 10 Jul 2009 07:41:29 +0000

The Keg Steakhouse & Bar

http://www.kegsteakhouse.com

The Keg Steak House, known for its mouth-watering steaks, comfortable atmosphere, and friendly services, spans 95 locations across North America. Outcome3 extended the Keg's reputation to the online world with a multi-language website backed by a comprehensive reporting engine.

RemodelingMySpace.com

Alexa Booth — Fri, 10 Jul 2009 07:39:17 +0000

RemodelingMySpace.com

http://www.remodelingmyspace.com/

RemodelingMySpace.com is an online home improvement and remodeling resource run by service professionals who have years of expertise in each of their unique fields. Outcome3 was contracted for site architecture and SEO planning.

Business in Vancouver

Alexa Booth — Fri, 10 Jul 2009 07:37:08 +0000

Business-in-Vancouver.png

http://www.biv.com

Business in Vancouver is Vancouver's leading source of business news offering daily newsbriefs, weekly articles and a searchable archive. Outcome3 developed a custom marketing platform for promoting internal events on the BIV Datebook site.

vLES.com

Alexa Booth — Fri, 10 Jul 2009 07:36:04 +0000

Screenshot of vLES

http://www.vles.com

vLES, an MTV Music Group project, is an online music discovery community that is modeled after New York City's Lower East Side. Running on its own proprietary social network and virtual world, vLES helps its members discover new music and experience live shows from any location they choose. Outcome3 lead portions of development, project management, and site architecture. Today, we continue to offer creative support.

Strutta

Alexa Booth — Fri, 10 Jul 2009 07:18:20 +0000

Picture 8.png

http://www.strutta.com

Strutta is an online community dedicated to hosting competitions between the world's best in any activity that can be captured by video. Outcome3 provided technical integration, development, and search marketing optimization.

Common Craft

admin — Fri, 10 Jul 2009 01:22:44 +0000

commoncraft.png

http://www.commoncraft.com

Common Craft is a video producer dedicated to making complex ideas easy to understand in short, simple, and focused videos. Outcome3 completed a number of projects for Common Craft, including: creating a custom blog platform and design based on Drupal; building a custom media solution for disseminating new video products; and managing their search engine campaign.

How to Set Up Cost Per Click (CPC)

Michael Brynjolfson — Fri, 03 Jul 2009 22:35:38 +0000

How to Manage a CPC Campaign - Cost Per Click 101

Most people look at running a cpc campaign as a part of internet marketing that is as hard as brain surgery. This is not the case. It is as hard as the brain surgery the actors perform on Grey's Anatomy. Here are a few tips that can help anyone set up their account properly to get the most bang for their buck...after all, it is all about that ROI. Hopefully this will help you save some time and a little bit of money. Don't get me wrong, it will still take time and effort to guarantee a successful campaign and you will always have to manage it to make it do well. But, there are ways to make the process of learning go much faster.

Also, Google is really good at giving tutorials and they have a comprehensive guide to helping you set up right. Make sure you consult the Adwords Learning Center to gain more perspective on these tips.

Keep Your Quality Score in Mind

A quality score is assigned to your keywords and it measures the relevance your keywords have to the ad text and landing pages. It is also improved with a better click through rate (CTR). The higher your quality score, the cheaper it will be to get your ad to the top for certain keywords and vice versa. Make sure you create the proper ad-groups, ads and landing pages.

Create the Proper Adgroups

You want to have well thought out Ad-groups to help improve your quality score. This means getting a bunch of keywords that can be themed to your site's material and more importantly, your landing page's material. The more focused you can get your themes, the better. It is okay to create as many different ad-groups as you want and then pause the ones that don't do as well. You don't have to to go ad-group crazy, just make sure they are around the same subject. Generally put in about 30-50 keywords per group. By all means you can have more but it sometimes starts to make it less themed.

Landing Pages

Your quality score will increase dramatically if you have the right landing pages filled with the right keywords and the proper ads directing users there. Relevance is key. It is not only a bonus for your Adwords campaign, optimized landing pages will also draw organic searches from search engine. All you need is a little link building and after a year or two, you might not need Adwords for some pages.

Also, consider how this is your one chance to win over the viewer. If your landing page isn't set up to garner results, you are throwing that click money away.

Ads

I find the best ads are the ones that are straight forward and direct. Say exactly what is on your landing page and include the keywords that lead searcher to the page. Remember ad text basics: include your great offer, use enticing rhetoric, highlight the value proposition and a good call to action.

These are the basics of a CPC, PPC and Paid Search Campaign. I will be going into more depth and detail in future blogs so stay tuned...to me , not Grey's!