HubSpot adds spending controls and flexible billing as AI usage grows
Consumption-based AI pricing makes marketing budgets unpredictable. Here is how HubSpot’s new spend limits and seat swaps give you control.
The CMO role is evolving before our very eyes
As brands that eliminate the CMO role gain attention in marketing circles, it's time to ask if it's more evolution than revolution.
Fuel up with free marketing insights.
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
Anthropic and OpenAI are reporting revenues that may or may not be supported by the facts. Here's why that matters to marketers.
The best marketing spend is the 5% you spend foolishly
Chewy and Eleven Madison Park show how memorable customer moments can turn preference into measurable referral value.
Your brand isn’t as differentiated as you think
The tools meant to make marketing more effective may be making brands more alike. Here's why differentiation is becoming harder to sustain.
In B2B, influencer marketing takes on a different look
B2B influencer marketing must be built for longer sales cycles and niche audiences. Learn how to make sustainable brand creation through strategic partnerships.
We analyzed 5,000+ Google Ads accounts: Seasonality adjustments backfire on Black Friday
...and how AI agents can help you get ready for BFCM 2026.
The CMO role is evolving before our very eyes
As brands that eliminate the CMO role gain attention in marketing circles, it's time to ask if it's more evolution than revolution.
Your AI visibility score may be hiding a problem
Brand mentions and source citations often tell very different stories. Marketers need to know which one is weak before choosing a fix.
Why website analytics tell an incomplete story of buyer decisions
A visit doesn't prove intent, and a conversion doesn't tell the whole story. Learn how to assess your website's contribution to business outcomes.
Marketing has outgrown the organization built to run it
Martech connected the work across teams. AI is exposing how poorly authority, governance, and accountability followed.
AI won’t kill sales jobs — buyers will
As buyers put more trust in their own AI agents, sales reps face a new challenge: proving why they still deserve a seat at the table.
Is real-time marketing finally real?
Yes, but speed was never the hard part. What matters now is deciding, in the moment, which messages to send and which to hold back.
Salesforce buys AI analytics startup Loops
Salesforce is buying Loops to help explain why business metrics change, pushing analytics closer to continuous AI-driven interpretation.
Google changed its content guidance. Don’t expect a reset.
The company wants more human review of AI content, but won't guarantee that following the rules will bring back lost search traffic.
Marketing artificial intelligence (AI)
AI agents are coming between you and your customers
Customer preferences, purchase decisions, and even checkout are moving beyond brands' control. Here's what you can still influence — and how.
The benefits of server-side tracking — and what it takes to get them
Moving tracking to your server puts you in charge of what vendors receive. But protecting customer data takes more than a technical change.
Why ‘earned autonomy’ is the sweet spot for AI and customer loyalty in 2027
New SAP research shows 60% of consumers want shared control with AI. Here's why autonomy has to be earned, not assumed.
How MOps teams are restructuring for autonomous AI agents
Managing autonomous software agents requires shifting marketing operations from manual execution to agent orchestration and systems oversight.
Your social media following isn’t the asset you think it is
Every new piece of content shouldn't mean starting from zero. Learn how to turn fleeting social media attention into ongoing audience relationships.
Marketing artificial intelligence (AI)
The state of AI in marketing: Q4 2026
Examining where AI stands in Q4 2026 reveals a key gap: moving beyond basic tools requires systemic change to unlock real business value.
AI budgets are growing faster than proof of ROI
Companies are spending heavily on AI, but most agent projects are still short of full scale and many marketing teams can’t show clear financial value.
Why HIPAA compliance in martech goes beyond BAAs
A business associate agreement won't fix risky data flows. Here's what to check across tracking tools, EHR feeds, and ad platforms.
Not everyone in marketing should be an AI builder
Marketing teams are rewarding AI builders, but they also need maintainers, monitors, and users. Here's why those roles matter.
More buyer signals won’t tell you what buyers need next
Clicks, visits, and engagement scores show what buyers did. Better marketing starts with understanding what they’re trying to accomplish.
Brand measurement needs a new source of truth
AI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health.
Marketing artificial intelligence (AI)
Agentic media buying needs malware guardrails: A PropellerAds view
As AI takes on more campaign decisions, traffic-quality and security signals need to become part of the optimization logic.
Classic marketing automation is dead: What’s next?
Rule-based automation is giving way to truly autonomous marketing. Discover how human-in-the-loop design frees your team to focus on real business outcomes.
When marketing automation moves too fast
Hyper-efficient funnels may boost short-term performance while eroding trust and marketer agency. Here’s where to draw the line.
20 years and billions of dollars later, CX still has the same problem
Despite decades of CX investment, companies still struggle to deliver the experiences they think they do. Here’s what’s getting in the way.
Marketing artificial intelligence (AI)
Stop letting AI make your marketing decisions
AI can support marketing implementation, but experienced marketers must guide strategy, evaluate work and stay accountable for results.
Treasure AI takes on two martech headaches at once
Personalization Studio targets marketers’ dependence on technical teams. A new pricing model ties email costs more closely to engagement.
How to strengthen your brand story to improve AEO visibility
What others say about your brand can influence how it appears in AI answers. Learn how to audit, update, and reinforce your brand story across the web.
OpenAI adds visuals to ChatGPT ads
OpenAI is expanding ChatGPT ads with visual formats and better measurement, but bots are already inflating click through numbers.
How to tell if AI advice is worth your attention
Before adopting the latest AI tactic, look for evidence, experience, and results you can replicate — and make sure the solution solves a real problem.
Apprenticeships are the key to saving early-career marketing roles
Junior roles face an unprecedented AI squeeze. Here is how to build structured apprenticeships to preserve the supply of marketing talent.
How to turn customer signals into smarter email automation
Use customer behavior, inaction, and contextual signals to build more relevant email automations and triggered campaigns.
How to maximize ROI with first-party data strategies
Signal loss is forcing a shift to value-exchange collection and native identity resolution to protect pipeline revenue.
AI usage surges 6X for local search, fragmenting the digital ecosystem
Local search behavior now straddles multiple platforms, with consumers traversing a 'verification loop' to find actionable information.
B2B marketing doesn’t have an ROI problem. It has an evidence problem.
Connect buyer journeys, marketing influence, and revenue across the B2B sales cycle — beyond campaign-level reporting.
AI is making customers expect more and tolerate less
Faster service is part of AI’s promise. Customers aren't impressed when speed comes with unresolved problems and no easy way to reach a person.