Marketing Success Blueprint

Profit With Twitter

Paul Elliott — Tue, 12 Aug 2008 04:02:22 +0000

Whether you have a mainly offline (bricks and mortar) business or an online business, the social media are some of the latest and best sources of income. Think of them as another profit center, another way for your business to expand. Twitter is one of the most important of the social media in the Web 2.0 sphere. It [...]

Blogging and Social Media

Paul Elliott — Tue, 12 Aug 2008 03:41:10 +0000

Whether or not you have a web-based business you should know about the value of the "social media" including blogging. In my opinion, you should learn about it and how to use it. It will help any business whether offline or online based. Here is some of the best information on the subjects, and it’s all [...]

Headlines: What They Are Worth?

Paul Elliott — Tue, 05 Aug 2008 03:03:14 +0000

Actually, a good headline is worth a thousand words--maybe more.

Your headline is the most important element of nearly any piece of marketing writing. This applies to printed material, such as a direct mail piece, an email, or a web page. You should spend at least as much time crafting your headlines as the other portions of your marketing writing.

I have seen the change of a single word in a headline produce ten times more response than the one in the original piece of direct mail.

Jim Rohn-9 Things More Important Than Capital

Paul Elliott — Mon, 04 Aug 2008 03:49:28 +0000

Mr. Jim Rohn is a man with broad ranging experience in business success instruction and motivation. He is described as America's Foremost Business Philosopher, but he is actually much more.

I have followed his work since I first heard him speak about 30 years ago and have profited greatly from his advice.

Here are some of Jim's tips.

NINE THINGS MORE IMPORTANT THAN CAPITAL by Jim Rohn

When starting any enterprise or business, whether it is full-time or part-time, we all know the value of having plenty of capital (money). But I bet we both know or at least have heard of people who started with no capital who went on to make fortunes. How?, you may ask.

Fear, Fear, Solution–A Copywriting Formula

Paul Elliott — Sat, 19 Jul 2008 17:10:57 +0000

There are a number of classic copywriting formulas. They are classics because they have proven very effective over time. These formulas work equally well for website work, email, direct mail, brochures, and advertising in many formats and media. One of these very effective script writing formulas is: fear, fear, solution. Your focus must be on [...]

DISASTER PLAN: How Lose Customers In A Single Move!

Paul Elliott — Thu, 03 Jul 2008 05:50:37 +0000

DISASTER PLAN: How Lose Customers In A Single Move! At times it is surprising how easily large corporations make huge errors in judgement! In this case the company which produces the Absolut Vodka brand produced a TV advertising campaign for airing in Mexico that played on the longstanding rub the Mexicans have had toward the U.S. for having lost [...]

The Marketplace Rules!

Paul Elliott — Thu, 26 Jun 2008 15:24:34 +0000

The marketplace is the sole arbiter of the success of your programs. It alone determines what works and how. Ignore that at the peril of your business. In spite of the fact you may love your business, product, or service, never allow your love of such things to override the results of your market [...]

The Power of Continued Customer Connections

Paul Elliott — Wed, 25 Jun 2008 16:22:28 +0000

The Power of Continued Customer Connections When your customer or contact gave you his or her information, that was permission to begin the process of "affinity bonding." Affinity bonding, discussed in more detail in "The 88 Marketing Tips That Will Change Your Life!" is really little more than building a gradually strenthening relationship bond with each customer. (Sign up for the "The 88 Marketing Tips That Will Change Your Life!" at http://www.MarketingSuccessBlueprint.com/) Each follow-up contact you have with the customer, over time, further strengthens that affinity bond developing a very strong and lasting relationship with him or her.

Pay For Referrals?

Paul Elliott — Wed, 25 Jun 2008 00:54:22 +0000

Should You "Pay" For Referrals? You certainly should pay for referrals, though not necessarily in the sense that the headline might suggest. Without a doubt, you should recognize anyone referring you business or potential business. You want any referral sources to know that you are aware of their confidence in you and your business and that you appreciate

A Critical Marketing Process: Know, Like, and Trust

Paul Elliott — Sat, 07 Jun 2008 20:01:16 +0000

A Critical Marketing Process: Know, Like, and Trust That is the psychological process your customer experiences in the process of developing the affinity bond with you and your business. Every person prefers to purchase goods and services from someone he or she knows. That makes sense, doesn’t it? If you know someone, you feel more comfortable with [...]

The Power of Personal Thank You Notes

Paul Elliott — Thu, 29 May 2008 18:09:57 +0000

The Power of Personal Thank You Notes You are not in the business you think you're in! You are actually in the business of building personal relationships. Accepting this principle and deploying it via multiple channels is an extremely powerful business building technique. Think for a moment . . . . How often are you personally contacted by anyone with whom you do business? Remember the last time a business personally thanked you for having done business with that organization. The truth is you may not be able to remember having been thanked personally. When . . . and if . . . you were, didn't that business stand out rivited in your mind? . . .

The Marketplace Rules!

Paul Elliott — Tue, 20 May 2008 04:45:41 +0000

How Good Is Your Best?

Paul Elliott — Thu, 15 May 2008 03:54:21 +0000

You may say you have the best product or service, the best engineering, the best customer service, or the best of whatever you are discussing. My question is, "Best compared to what?" You may say, "Well, Paul, we are the best in our industry!" I would say that it is good to be the best in your industry or market area. That is fine but it is not really the question that should be addressed.

Your List is . . . Everything?

Paul Elliott — Tue, 13 May 2008 19:55:01 +0000

Your mailing list (or e-mail list) is everything! I know this sounds like an overstatement, but consider this. Your list is your customer database. The names on this list are the record, so to speak, of your business. They are certainly the most valuable asset of your business. "But," you may argue, "I have all this expensive equipment to produce my products." I would say your products are worthless unless there is someone to buy them.

Contact . . . Your Lifeline

Paul Elliott — Thu, 01 May 2008 19:52:09 +0000

Your Contact Information is Your Lifeline If your potential customers are unable to locate you, your store, or your website, you have lost the favorable momentum your marketing has produced. You should put your contact information on every web page, every printed surface, every TV or radio spot, every ad that leaves your office. It should be clearly visible [...]

Work Less Make More Money

Paul Elliott — Thu, 01 May 2008 05:01:11 +0000

Work Less Make More Money–It sounds trite, doesn’t it. We work hard in our businesses, but sometimes it seems we are doing some things over. Perhaps we are not doing everything completely over, but we are having to re-work a lot of things. And I know it seems like a lot of unnecessary work. Here are some tips to make [...]

Are You Making This Marketing Mistake?

Paul Elliott — Wed, 30 Apr 2008 03:24:36 +0000

Are You Wasting Your Money? The chances are you are wasting a large portion of your marketing dollars. Any sales and marketing dollar is wasted . . . if you do not have a positive method of tracking results! Most people say they simply don’t track their advertising. This is particularly shortsighted in any competitive business environment or weak economy and [...]

Is Your Business Model Killing Your Business?

Paul Elliott — Fri, 25 Apr 2008 00:15:23 +0000

Occasionally I come across an excellent article giving my readers a very valuable insight into a more effective approach to their businesses. Don Mitchell has done just that. He has also written some excellent books. Check out my favorites at the end. =============================================== Assess Your Company’s Potential to Innovate with a New Business Model Donald Mitchell Concepts are all well and fine, but what [...]

Revealed: The Secrets of Internet Millionaires

Paul Elliott — Sat, 19 Apr 2008 01:38:57 +0000

I know you look at some of the Internet millionaires and wonder if you could be one of them. Learn how at this power packed conference of Internet Super Stars. Can’t wait? Go here now! – http://www.MarketingSuccessBlueprint.com/isstars.php. I’ve told you about Mark Hendricks before. He is one of the quietest, most consistant, most stunningly effective Internet marketing people on the net today. And [...]

How’s Your Back End?

Paul Elliott — Tue, 18 Mar 2008 05:11:53 +0000

How’s Your Back End? Got your attention, didn’t it? Your back end should be worth far more than your front end. Every business has a front end. That is the initial product or service presented to or sold to customers. Of course, this is where the usual small business begins. However, the true goal of any business [...]