Marketing to Generation X and Y

How to attract Generation-X clients

johnny@transitionman.com (Johnny Campbell- The Transition Man) — Sat, 09 Oct 2010 00:09:00 +0000

Members of Generation X tend to be more cynical and skeptical than other generations. As a result, they can be hard to secure as clients, according to demographics expert Cam Marston, founder and president of Alabama-based Generational Insight.

Putting in time and effort to win over these clients can pay off, however, as they’ll likely turn out to be your most loyal clients.

“They’re the most loyal of all the generations,” says Marston, who defines Generation X as those between the ages of 31 and 43. “It’s an extraordinary amount of work, but once you get them, they tend to stick around for a good period of time.”

Marston offers the following tips for attracting Gen Xers as clients.

> Avoid hokey marketing tactics

Generation Xers tend to be wary of advertising and marketing, according to Marston. “The more you shout about it,” he says, “and the more glitz, glamour and lights, etc., the more they’re skeptical of it.”

If Generation Xers feel pressured to buy something, they may be scared away, Marston adds. “This cynical, skeptical generation is the one that says: ‘Is this something that you want to sell me, or is this what I need?’”

Use plain language to describe the services you provide, and explain how you’ll meet their needs. “Be very clear,” Marston says. “Tell them, ‘This is what it is, this is what it will do for you’.”

> Show that your services are competitive

When shopping for a new product or service — including a financial advisor — members of this generation are diligent about doing their research. Expect them to compare your products and services to others on the marketplace, Marston says. Show them what sets you apart from your competitors.

They’re also likely to rely on their peers for recommendations, so referrals can be extremely valuable within this generation.

“When you can get some Xers to endorse you,” he says, “the Xers tend to be a bit more interested.”

> Support your advice with research

As part of their tendency to do their research, Gen Xers are likely to verify any information you give them.

“They’ll use the technology available to double-check what you’re telling them,” Marston says. “Anticipate it.”

Impress these clients by giving them resources directly, he suggests. Provide them with websites that offer valid information, and encourage them to double-check the information you give them.

“That way, you can control somewhat the direction of their research,” he says.

> Set short-term goals

Most Gen Xers’ priorities involve near-term rather than long-term goals. “Everything they read says their lifespan is going to continue to lengthen, so the future is very far away,” Marston says.
To relate to clients in this generation effectively, talk to them about short-term objectives. Marston suggests even setting goals to accomplish by the end of a meeting with them.

“Hitting short-term goals gives you credibility as an expert,” he says. “As simplistic as that sounds, it will help them.”

Recently I completed a in-depth teleseminar on “How to Market to Generation X and Y" -For details on getting a copy of this CD please email me at: www.transitionman.com

Generations X and Y are ready to take World Business

johnny@transitionman.com (Johnny Campbell- The Transition Man) — Sat, 02 Oct 2010 22:36:00 +0000

There has been considerable debate about the future as the Boomer generation builder-child and would handle the transfer of power Generation X and Generation Y to prepare to lead the business world.

A recent survey conducted by the Team of California shows that 51% of baby boomers and gardening very comfortable for the younger leaders. In fact, the survey shows that only 11% would be uncomfortable reporting to someone younger than them be themselves.

This isvery understandable and use the constructor generation, where the main interest is their experience in order to supplement their pensions. The general feeling is that they have their contributions so you do not need leaders.

In the baby-boom generation, the idea of retirement, not as much as the concept of training in the workplace is acceptable without the stress of high-level management positions.

The survey results show that both the older generations must obtainthe stigma of reporting to a younger and less experienced leader. This is good news for the management of high school, which now can easily groom the younger generation for leadership positions.

The process of Grooming

Multicultural Business Council (MBC), a cultural organization Empowerment near Detroit, Michigan, management has identified three stages of care Generation X and Y for middle and high schools. These steps are:

1. Inform leaders of the futureGeneration differences. The common characteristics, strengths and weaknesses and motivators of each generation can be easily identified through the understanding of the events and experiences of the generations as a whole instead. That is the purpose of forming a powerful knowledge for the generation of baby boomers and builders, as the talent of young workers and pull refer to this younger workers as they become masters. At the same time, generations X and Y do not belong to the experiences that haveformed and shaped the Baby Boomer generation and builders. MBC develops a short workshop on "Management of the Builders, Boomers, Xs, Ys and ZS, without your" The workshop is that all four generations of a better understanding of the problems in the workplace and to overcome misunderstandings between the divided generations. Once people understand each generation, they know how to create a harmonious and productive working environment. MBC workshop is available in a lineSizes around the world, hosted by Macomb Community College.

2. Assessing the future leader of polish their leadership skills. Under current projections by the governments of many countries, members of Generations X and Y needed to assume positions of leadership in an age much younger than their predecessors. Most of the estimated three to 10 years for the evaluation and development. Best Practices, as identified by the MBC to begin with a vote for thiscognitive, motivational energy, professional interests and personality traits. The evaluations are able to develop a growth for the individual to improve their leadership qualities before it is actually for the individual to take a position of leadership is needed.

3. Having a current plan secession for all key positions. In preparation, companies need to replace the secession plans to develop baby boomers retire. MBC recommends that the same estimates in the second step of the feed usedSecession plan. They found, Profiles International assessments of Texas will be offered excellent tools for the assessment and elimination of the planning process.

It 'clearly time to begin the transition of generations to turn over the management of the younger, while there is still time for new generations of construction and trained to be served, leaving the baby boom e. However, unless thefirst steps of this process are quickly running out of time taken.

Recently I completed a in-depth report on "How to market to generation X and Y" using social media. Go to: http://www.socialmediasalesreport.com/

Any questions, my speaking or training or
books/CDs email directly:
johnny@transitionman.com/

johnny@transitionman.com (Johnny Campbell- The Transition Man) — Mon, 05 Apr 2010 05:14:00 +0000

social media website: http://ping.fm/usoyb

johnny@transitionman.com (Johnny Campbell- The Transition Man) — Mon, 05 Apr 2010 05:11:00 +0000

Social media marketing event on
4/15/2010 chicago, IL for details
email me: johnny@transitionman.com

johnny@transitionman.com (Johnny Campbell- The Transition Man) — Tue, 18 Aug 2009 14:58:00 +0000

test this

Recently I completed a in-depth teleseminar on
“How to Market to Generation X and Y" -
For details on getting a copy of this CD please email me at: johnny@transitionman.com/

johnny@transitionman.com (Johnny Campbell- The Transition Man) — Tue, 18 Aug 2009 14:44:00 +0000

New post...

Recently I completed a in-depth teleseminar on
“How to Market to Generation X and Y" -
For details on getting a copy of this CD please email me at: johnny@transitionman.com/

johnny@transitionman.com (Johnny Campbell- The Transition Man) — Tue, 18 Aug 2009 14:41:00 +0000

Recently I completed a in-depth teleseminar on
“How to Market to Generation X and Y" -
For details on getting a copy of this CD please email me at: http://www.blogger.com/johnny@transitionman.com/

Marketing to Generation X

johnny@transitionman.com (Johnny Campbell- The Transition Man) — Wed, 11 Mar 2009 02:38:00 +0000

The Power of Generation X
Gen X (pop. 40 Million strong) are growing in buying power as they emerge as the decision makers in the corporate world. Their purchasing decisions are based on living standards and to afford the lifestyle they want, they are prepared to live with less ‘things’. They are embarking on a new phase in life as they start having families or plan to do so.

Generation X selling turn offs:
They are turned off by hype and see a marketing campaign for what it is. They need to know they can trust the sales person and what they are saying.

Simple messages work best. The environment needs to be fun, relaxed and supportive with a strong social element. Gen X are looking for a product that will benefit or improve their lifestyle and work-life-fun balance. The sales person needs to have a genuine understanding of their needs and wants.

Recently I completed a in-depth teleseminar on
“How to Market to Generation X and Y" -
For details on getting a copy of this CD please email me at: johnny@transitionman.com/

marketing to Generation x and y- 3 tips

johnny@transitionman.com (Johnny Campbell- The Transition Man) — Tue, 17 Feb 2009 23:28:00 +0000

Recently I completed a in-depth teleseminar on
“How to Market to Generation X and Y" -
For details on getting a copy of this 1hr. CD
please email me at: johnny@transitionman.com/

Generation X and Y Marketing- 4 tips for marketing to Generation X and Y

johnny@transitionman.com (Johnny Campbell- The Transition Man) — Tue, 11 Nov 2008 17:10:00 +0000

Technology has changed. The economy has changed, and so must your marketing tactics if you want to stay competitive and cash in on the 120 million generation X and Y consumers who spend over 300 billion dollars a year on products and services.

The article written below truly captures the fundenmentals of marketing to generation X and Y based on direct response marketing.

Generation X consists of those born between 1965 and 1978. Their estimated population is 40 million and they make up close to 17% of the US population. This group is currently in their 30’s and 40’s meaning they are in the height of the consumer phase of life. They are starting families, buying homes and purchasing products. As a whole, this group can spot outdated marketing tactics a mile away due to their skeptical nature and theirover-exposure to traditional marketing methods.

Generation Y are those born between 1979 and 1994 (estimated population 80 million) and they make up about 25% of the US total population. This group is generally idealistic, patriotic and tech savvy. Gen Yers are currently in the phase of graduating from college, and starting their careers. As a whole, this group is tech savvy and total immune to most traditional marketing messages targeted to them.

Although Gen Xers and Gen Yers are different, they have a number of things in common. Both groups grew up with recessions, single - parent households, the Internet and, cable TV other personal technology. Communicating with them through traditional marketingchannels can be difficult because they consume media messages differently than earlier generations.
So, how can you reach these consumers and get them to take action on your message? Studies have found that a combination of online marketing tactics & direct mail pieces are the best and most powerful ways to market to both generation x and y.

Listed below are 4 quick tips for marketing to Generation x and Y

1. Knowing your audience is essential for the success of any online, social media or direct marketing campaign. Direct mail is most effective when you understand your audience, time your campaign appropriately, provide a compelling offer, and develop a relevant message to that audience. Having information about Gen Xers or Yers in general terms is a place to start butyou need to dig deeper and develop a fuller understanding of the segment you wan to market to. Once you've gotten to know your audience, other marketing criteria will be easier to uncover.

2. Timing. You should know what motivates them, what there greatest pains are and what products or services they are currently using, in addition to how these products or services are easing the pain in their lives. Communicating your message at the right time can make all the difference in your marketing results.

Therefore, you need to have an understanding of your audience's timeline and when they are in the market to buy your product or service. For example: selling Halloween pumpkins immediately after October 31st won't produce the results you're looking for. Be aware of their timelines and be sure to reach them early enough so they can respond to your offer.

3. The Offer. Your offer should provide benefits to the buyer as well as provide some level of comfort in moving forward with a purchase. Many consumers need a reason to buy, especially Gen Xers who are normally skeptical and Gen Y who need social proof before buying. .
Keeping this in mind, when making an offer to a Gen Xers be sure your product or service offers has some kind of satisfaction guarantee or money-back refund policy. This will make the Gen Xers feel like they have more control over the transaction.
When making an offer to Gen Yers be sure you have plenty of testimonies & peer reviews from other Gen Y’s. This allows Gen Yers to feel more secure about the transaction. By adding these small additions to your product or service so you will quickly begin to differentiate what you’re offering from everyone else.

4. The Message. – When it comes to your message context is everything. Your message needs to resonate with prospective buyers. Your Message should communicate the benefits as well as features. Your message overall should be written and expressed in the language of that generation and provide a simple, yet compelling reason to buy.
When it comes to marketing to Generation X & Y testing your messages on an ongoing basis is important due to the life transitions these generations are experiencing.

Finally, know matter whether you’re marketing to either Generation X, Y, or both, use direct mail in your marketing mix. Keep in mind however, that a direct marketing piece should be supplemented with other forms of marketing such as internet marketing, social media, social networks and search engine optimization.